Happy Hour Hangout with L.A. Business Journal
2014-07-28 17:00 - 18:00 (America/Los_Angeles)
It’s time to gear up for +Public Relations Society of America, Los Angeles Chapter‘s next online “Happy Hour Hangout” with top local journalists… this time we’ll hear direct from the L.A. Business Journal.
Join The Hangout

PRism Awards Early Entry Deadline
2014-08-04

Social Media Made the Video Star
2014-08-19 18:30 - 21:00
The following is information about an event from Social Media Club Los Angeles, one of PRSA-LA’s numerous sister professional communications organizations.
Social Media Made The Video Star
In-depth panel discussion featuring highly-experienced online video production and distribution thought leaders.
Panelists:
Brendan Gahan, YouTube consultant to Fortune 500 brands, former head of strategy at Fullscreen and Mekanism
Violet Mae Lim, senior director of marketing at Maker Studios, previously director of social media strategy at Yahoo!
Rob Jones, vice president of digital strategy at Edelman Digital Los Angeles
Dylan Conroy, vice president of sales at Channel Factory, a Culver City-based online video and data distribution company for high-profile consumer and business brands.
Moderator:
Charlie Capen, director of online engagement at 20th Century Fox Television and co-founder of HowToBeADad.com, an entertainment site for parents, will be the moderator.
When:
Tuesday, August 19, 2014
6:30 – 9:00 p.m.
Location:
Maker Studios
3562 Eastham Drive
Culver City, CA 90232
Clicker here to Register or go to: http://bit.ly/SMCLAvideo
Cost $10.00. Includes light appetizers and refreshments

This is not a Chapter event; please register at the link provided above.

Independent Practitioners Luncheon - Protect Intellectual Property for PR Professionals
2014-09-05 12:00 - 13:30 | The Capital Grille at Beverly Center, 8614 Beverly Blvd., #159, Los Angeles, CA 90048, CA, 90049, United States
Creativity is serious business in Greater Los Angeles. Creative occupations represent one out of every eight jobs in Los Angeles and Orange counties and have an economic output of $230 billion. Protecting that creativity is an equally serious business, and public relations practitioners need a firm grasp of how intellectual property laws apply to them and their clients.
The session will focus on:
• Understanding intellectual property, including why you can’t patent a brand or trademark an idea
• The top 10 things every business owner, including solo practitioners and boutique PR firm principals, needs to know about intellectual property
• Tips that will help you and your clients avoid IP crises

Michael L. Lovitz, Esq.
Owner, Lovitz IP Law, PC
Michael Lovitz specializes in copyrights, trademarks, unfair competition, trade secrets, copyright and trademark litigation, portfolio management, licensing and transactional matters. His domestic and international clients include apparel, manufacturing, pharmaceutical, healthcare, financial, toys, jewelry, media/publishing, videogame producers, software, Internet and technology companies. He also works with comic book creators and publishers. Lovitz is a frequent instructor and lecturer on trademark, copyright, Internet, computer and entertainment law issues.
Date and Time:
Friday, Sept. 5, 2014
12 p.m. to 1 p.m. Luncheon and Presentation
1 p.m. to 1:30 p.m. Q&A
Location:
The Capital Grille at Beverly Center
8614 Beverly Blvd, #159
Los Angeles, CA 90048
(310) 358-0650
The Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd. Do not park inside of Beverly Center.
Cost
$25 – PRSA-LA & YP members
$35 – Non-members/guests
Includes a pre-set lunch

Online Ticketing for IPA SEPTEMBER LUNCHEON Protect Intellectual Property for PR Professionals powered by Eventbrite

IPA SEPTEMBER LUNCHEON Protect Intellectual Property for PR Professionals
2014-09-05 12:00 - 13:30 | The Capital Grille, 8614 Beverly Blvd, #159, Los Angeles, CA, 90048, United States
Creativity is serious business in Greater Los Angeles. Creative occupations represent one out of every eight jobs in Los Angeles and Orange counties and have an economic output of $230 billion. Protecting that creativity is an equally serious business, and public relations practitioners need a firm grasp of how intellectual property laws apply to them and their clients.
The session will focus on:

Understanding intellectual property, including why you can’t patent a brand or trademark an idea
The top 10 things every business owner, including solo practitioners and boutique PR firm principals, needs to know about intellectual property
Tips that will help you and your clients avoid IP crises

Speaker Michael Lovitz, Esq., specializes in copyrights, trademarks, unfair competition, trade secrets, copyright and trademark litigation, portfolio management, licensing and transactional matters. His domestic and international clients include apparel, manufacturing, pharmaceutical, healthcare, financial, toys, jewelry, media/publishing, videogame producers, software, Internet and technology companies. He also works with comic book creators and publishers. Lovitz is a frequent instructor and lecturer on trademark, copyright, Internet, computer and entertainment law issues.

At Breakfast With...Community/Public Affairs Programs
2014-09-10 08:00 - 09:30 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
Who:
Wendy Carrillo, host/producer, “Knowledge is Power” (KPWR-FM 106)
Steve Gregory, National Correspondent (KFI-AM)
Brad Pomerance, news anchor, host of “California Edition” (Charter)
Val Zavala, anchor, “SoCal Connected” (KCET-TV)
More speakers to be announced!
What:
If you are looking to book guests on today’s top broadcast news programs and
community talk shows, this session will give you key insights from leading journalists on
exactly what they want in a pitch, the must-have traits of every guest they book, and
how to build long-term relationships with top producers. Join us for a timely and
actionable information breakfast with some of the most influential community/public
affairs programs in Southern California.
When:
Wednesday, September 10, 2014
8:00 a.m. – 9:30 a.m.; Please arrive at 7:45 a.m.
Program will begin promptly at 8:00 a.m.
Where:
Southern California Gas Co. Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (2A Conference Room)
Los Angeles CA 90013-1011
Parking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry, no parking validations
Cost:
$15 for PRSA-LA/YP members; $25 for non-members
$10 for PRSA student members;
Payment at the door: check encouraged; cash accepted. No credit cards.
RSVP:
Advance reservations required.
RSVP to: Alfredo E. Padilla, alfredo@prsala.org (subject line: Community/Public Affairs)

PRism Awards Final Entry Deadline
2014-09-15

From Headlines to Hashtags: How Social Media is Transforming News Coverage
2014-09-23 12:00 - 13:00 | The Broad Stage, 1310 11th Street, Santa Monica, 90401
We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense, as journalists, social media managers and PR pros face constant pressure to generate more shares, likes, retweets and pins than the competition. News cycles and attention spans are now measured in seconds, and even the most traditional news outlets must infuse their coverage with social features in order to remain relevant. This panel will examine how traditional news can survive and thrive amid this shift to the real time web.

Panelists:
Stacey Leasca, Social Media Editor, LA Times
Chris Schauble, Anchor, KTLA
Michael Slate, Producer and Host, KPFK
Moderator:
Erik Deutsch, Principal, ExcelPR Group and President, PRSA-LA
Hosted by Social Media Club, Los Angeles (SMCLA) and Public Relations Society of America, Los Angeles Chapter (PRSA-LA)

Location:
The Broad Stage
1310 11th Street
Santa Monica, CA 90401

For more information on this panel and to register to attend, please visit:
http://socialmediaweek.org/losangeles/events/headlines-hashtags-social-media-transforming-news-coverage/

Cost:
To register for this panel you must purchase a Social Media Week Los Angeles pass.
PRSA-LA members have a special discount code to save 25% on admission passes to all Social Media Week Los Angeles events at The Broad Stage in Santa Monica (Sept. 22-26). Register at http://smw.la/attend and use promo code PRSALA to get the discount.

Info for Twitter RT to Win Ticket Giveaway Participants:
1. To enter, individuals should retweet any @PRSALA tweet that promotes this SMWLA event (the @PRSALA handle or #PRSALA hashtag must be included, along with an event link).
2. The Winner(s) will be announced on our twitter stream. @PRSALA will ‘follow’ the winner(s) so the winners can then respond via DM (direct message). Winner must ‘follow’ @PRSALA in order to receive direct messages.
3 . Ten (10) winners will be chosen randomly from eligible entries.
4. To enter, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright is called into question and cannot be verified.
5. Employees, partners and vendors of PRSALA and their immediate family members are not eligible to enter.
6. Only one retweet of each individual @PRSALA tweet will qualify as an entry, but individuals may retweet more than one @PRSALA tweet to gain multiple entries.
7. Winners will be contacted as they are selected and will have at least 12 hours to claim their free admission pass.
PRSALA reserves the right to change, modify, alter the prize, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control.
This PRSA-LA/SMCLA Event Sponsored by:

SOLD OUT! Networking Mixer with the Society of Professional Journalists, Los Angeles
2014-10-02 17:30 - 20:30 | Angel City Brewery, 216 S Alameda St, Los Angeles, CA, 90012, United States
Thank you for your interest! This event has reached capacity. Please join us for Travel & Tourism PR on October 22. You may register here: https://prsala.org/event/travel-tourism-pr-the-21st-century-world-in-a-nutshell/

You are invited to join PRSA-LA and the Greater Los Angeles Chapter of the Society of Professional Journalists (SPJ/LA) for a member-only networking mixer at Angel City Brewery on Thursday, October 2nd from 5:30 – 8:30 pm.
Enjoy the fun atmosphere of this local brewery that specializes in old world, small-batch craft brewing. The mixer includes complementary appetizers, soft drinks, mini desserts and a no host cash bar with some of the best locally-brewed beer in town.
RSVP now to meet face-to-face with your favorite print, broadcast and online journalists!
What: SPJ/LA and PRSA-LA combined mixer
When: 5:30-8:30 p.m., Thursday, October 2
Where: Angel City Brewery – 216 S. Alameda St., Los Angeles 90012 (in the heart of the Downtown Arts District)
Phone: 213-622-1261 Directions: http://angelcitybrewery.com/visit/directions/
COST: Now for the really great news! This event is FREE to PRSA-LA and SPJ/LA members, but we do need to know who will be there, so register below to guarantee your spot! NO HOST CASH BAR
Parking:
Parking: Free parking for this event available at the L.A. County-owned parking structure at 321 Hewitt Street (about one block east from Angel City Brewery – between E. 4th Place and Traction Avenue, across from Art Share L.A.). Click http://bit.ly/YA2dFI for map to parking structure.
Parking is also available on the street and at several nearby private lots… but do yourself a favor and use the above mentioned County-owned lot. It’s free for those attending our event, and it’s super-convenient.
Contact: Erik Deutsch, PRSA-LA President, erik@prsala.org

Sell Tickets through Eventbrite

Event Sponsor:

Member Networking Mixer with SPJ/LA
2014-10-02 17:30 - 20:30 | Angel City Brewery, 216 S Alameda St, Los Angeles, CA, 90012, United States
You are invited to join PRSA-LA and the Greater Los Angeles Chapter of the Society of Professional Journalists (SPJ/LA) for a networking mixer at Angel City Brewery on Thursday, October 2nd from 5:30 – 8:30 pm.
Enjoy the fun atmosphere of this local brewery that specializes in old world, small-batch craft brewing. The mixer includes complementary appetizers, soft drinks, mini desserts and a no host cash bar with some of the best locally-brewed beer in town.
RSVP now to meet face-to-face with your favorite print, broadcast and online journalists!
What: SPJ/LA and PRSA-LA combined mixer
When: 5:30-8:30 p.m., Thursday, October 2
Where: Angel City Brewery – 216 S. Alameda St., Los Angeles 90012 (in the heart of the Downtown Arts District) Phone: 213-622-1261 Directions: http://angelcitybrewery.com/visit/directions/

Cost: Free for members of PRSA-LA and SPJ/LA. No host cash bar.

Parking:  Free parking for this event available at the L.A. County-owned parking structure at 321 Hewitt Street (about one block from Angel City Brewery – between E. 4th Place and Traction Avenue, across from Art Share L.A.).

Parking is also available on the street and at several nearby private lots… but do yourself a favor and use the above mentioned County-owned lot. It’s free for those attending our event, and it’s super-convenient.

Contact: Erik Deutsch, PRSA-LA President, erik@prsala.org

Travel & Tourism PR - the 21st Century World in a Nutshell
2014-10-22 17:30 - 20:00 | Rosa Mexicano, 800 W. Olympic Blvd., Los Angeles, CA, 90015, United States
The world is shrinking and changing at a dizzying pace, and both public relations and editorial communicators in the arena of travel and tourism reflect the profound, global changes which have taken place in the last several years. From new technologies and the current digital landscape, to highly charged geo-political regions around the world, today’s PR and media pros alike must stay on the cusp of this changing landscape, and create content both compelling and relevant to their audiences around the world.
Join PRSA-LA on Oct. 22 for this thought-provoking and wide-ranging moderated panel discussion with industry-leading experts representing highly diverse areas of practice within the travel and tourism industry offering unique insights which will be valuable for PR pros in any field.
Learn from the experience and best practices of communicators at LAX, one of the largest airports in the country, who work with homeland security and transportation companies on crisis communications, and also promote luxury dining and shopping outlets. You’ll hear from a PR practitioner from a leading cruise line about the highlights and challenges of promoting the many layers of domestic and international cruise travel experiences, working with press from all over the world, while sailing in international waters hundreds of miles from shore. Learn about best practices and experiences from a leading PR agency with deep expertise in the travel and tourism industry, and from the perspective of the Convention & Visitors Bureau of the second largest city in America. Hear perspectives on what constitutes compelling and relevant travel & tourism news stories from the veteran travel editor of Westways magazine, and the travel & tourism columnist from the Los Angeles Times.
Panelists:
Julie Benson – Vice President of Public Relations, Princess Cruises
Mary Grady – Managing Director Media/Public Relations, LA World Airports, LAWA/LAX
Elizabeth Harryman – Travel Editor, Westways/AAA Magazine
Stacy Lewis, Senior Vice President, Murphy O’Brien Public Relations
Hugo Martin, Travel Columnist, Los Angeles Times
Moderator:
Susan Lomax, recent Vice President of Communications, Los Angeles Tourism & Convention Board, and newly appointed Director, Public Relations for Princess Cruises
Date and Time:
Wednesday, Oct. 22, 2014
5:30 – 6:30 p.m. – Check-in and Networking Reception (Light meal; no host cash bar)
6:30 – 8:00 p.m. – Panel Presentation, Q & A
Location:
Rosa Mexicano at LA Live
800 W. Olympic Blvd.
Los Angeles, CA 90015

Sponsored by:

Sell Tickets Online through Eventbrite

Travel & Tourism Public Relations: the 21st Century World in a Nutshell
2014-10-22 17:30 - 20:00 | Rosa Mexicano, 800 W. Olympic Blvd., Los Angeles, CA, 90015, United States
The world is shrinking and changing at a dizzying pace, and both public relations and editorial communicators in the arena of travel and tourism reflect the profound, global changes which have taken place in the last several years. From new technologies and the current digital landscape, to highly charged geo-political regions around the world, today’s PR and media pros alike must stay on the cusp of this changing landscape, and create compelling and relevant content to their audiences around the world.
Join PRSA-LA on Oct. 22 for this thought-provoking and wide-ranging moderated panel discussion with industry-leading experts representing highly diverse areas of practice within the travel and tourism industry offering unique insights which will be valuable for PR pros in any field.
Learn from the experience and best practices of communicators at LAX, one of the largest airports in the country, who work with homeland security and transportation companies on crisis communications, and also promote luxury dining and shopping outlets. You’ll hear from a PR practitioner from a leading cruise line about the highlights and challenges of promoting the many layers of domestic and international cruise travel experiences, working with press from all over the world, while sailing in international waters hundreds of miles from shore. Learn about best practices and experiences from a leading PR agency with deep expertise in the travel and tourism industry, and from the perspective of the Convention & Visitors Bureau of the second largest city in America. Hear perspectives on what constitutes compelling and relevant travel & tourism news stories from the veteran travel editor of Westways magazine, and the travel & tourism columnist from the Los Angeles Times.

Panelists:
Julie Benson – Vice President of Public Relations, Princess Cruises
Mary Grady – Managing Director Media/Public Relations, LA World Airports, LAWA/LAX
Elizabeth Harryman – Travel Editor, Westways/AAA Magazine
Stacy Lewis, Senior Vice President, Murphy O’Brien Public Relations
Hugo Martin, Travel Columnist, Los Angeles Times
Moderator:
Susan Lomax, recent Vice President of Communications, Los Angeles Tourism & Convention Board, and newly appointed Director, Public Relations for Princess Cruises

Quality Time With PR Minds
2014-10-25 08:30 - 16:00 | RAND Corporation, 1776 Main Street, Santa Monica, 90401, United States
Call for Volunteers!
Quality Time with PR Minds 2014

Calling all PR professionals who want to give back! If you have at least two years of PR experience and are interested in donating your time and creativity to some very worthy nonprofits, then join PRSA-LA for “Quality Time with PR Minds” on Saturday, October 25, from 8:30 am – 4 p.m. at RAND Corporation in Santa Monica.

Quality Time is your opportunity to make a significant contribution in just one day by helping to inspire, encourage and empower local nonprofits to tackle their most challenging communications issues.

Quality Time also offers a unique venue to network and collaborate. Share your expertise and gain knowledge as you team up with other PR professionals and nonprofits for stimulating and productive brainstorm sessions. You will be teamed up with one or two other PR professionals to engage in one-on-one brainstorming and consultation with participating nonprofits.

Remember, a little quality time goes a long way. Join us as we celebrate 10 years of service!

Date: Saturday, October 25, 2014Time:
8:30 a.m. – 4 p.m.
Volunteers can choose to sign up for either the morning or afternoon session or both:
Morning session 8:30 a.m. – Noon
Afternoon session 1 – 4:30 p.m.During each session you will be teamed with one or two PR professionals and meet with two nonprofits for
75-minutes each. All-day volunteers will meet with four nonprofits over the course of the day.
Free networking luncheon from noon – 1 p.m. All volunteers and nonprofit attendees are welcome and encouraged to attend.

Location:
RAND Corporation
1776 Main Street
Santa Monica, CA 90401
Complimentary breakfast and lunch provided. Free parking. Click here to register.

Bi-Coastal Hangout With PRSA New York
2014-11-13 12:00 - 13:00 | PRSA-LA Website
Join us as we link with our colleagues at PRSA New York for a FREE Bi-Coastal Media Hangout with top tier entertainment journalists. More details to follow soon.
Moderated by Howard Bragman, Reputation.com, Fifteen Minutes Public Relations and PRSA-LA PR Professional of the Year

Thursday, November 13, 2014
12 – 1 p.m. PT

50th Anniversary PRism Awards Tribute Program
2014-11-19 18:00 - 21:00 | Hollywood Roosevelt Hotel, 7000 Hollywood Blvd, Los Angeles, CA, 90028, United States
The Tribute Program is the perfect place to honor a colleague or market your products and services to a select group of dignitaries and business professionals.

Artwork must be 300 dpi and designed as grey-scal or B&W (NO COLOR, unless CENTER PAGE as noted)
Composed files should include all fonts outlined and be submitted electronically as a hi-res PDF, JPG orTIFF*

Dimensions and prices are as follows (as each ad will be surrounded by a white border, art may bleed to edge of specified space):
Quarter Page (vertical orientation: 3.625″ w x 4.875″ h) $250
Half Page Horizontal (7.5″ w x 4.875″ h) $375
Half Page Vertical (3.625″ w x 10″ h) $375
Full Page (7.5 ” w x 10″ h) $600
Full Page, Center Spread – 4 color (7.5″ w x 10″ h) $1,200

Deadline: Composed Final Art must be received no later than Thursday, November 13, 2014
Reserve Your Space by clicking on the desired ad size and submitting payment or by contacting Mindy Brundige, mindy@prsala.org, 1.818.582.3233

*Send composed hi-res art files to Joanne Lichtenstein, joanne@joannelichtenstein.com
If creative design services are needed for your artwork, please contact Joanne for a quote.

To pay by check, make check payable to PRSA-LA and mail to:
11271 Ventura Blvd., #376, Studio City, CA 91604
Space is not guaranteed until payment is made in full.

50th Anniversary PRism Awards Dinner
2014-11-19 18:00 - 22:00 | The Hollywood Roosevelt Hotel, 7000 Hollywood Boulevard, Hollywood , CA, 90028

At Breakfast With...Meet the KPCC-FM Newsroom - PR Tips and Strategies to Reach Millions of Radio Listeners
2014-12-03 08:00 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
Everybody knows the two toughest-and often most dreaded-jobs in PR are phone pitching and follow-up calls. The good news is that if you know how to pitch, journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KPPC editorial “gatekeepers.” You will also discover:

What reporters really think as they answer your call and read your pitch
What are the best techniques to gain their attention and trust
How to recognize and develop news potential of any broadcast story
Find out what stories they are looking for and how to pitch them
Which community/business rends are commanding coverage

Panelists:

Joanne Griffin, Editor/Take Two, 89.3 KPCC-FM
Josie Huang, Emerging Communities Reporter,
89.3 KPCC-FM
Kristen Muller, Managing Editor, 89.3 KPCC-FM
More panelists to be announced!

Date and Time:
Wednesday, December 3, 2014
8:00 a.m. to 9:00 a.m.*
Continental breakfast will be served.

(Please arrive by 7:45 a.m.; Program will begin promptly
at 8 a.m.)

Location:
Southern California Gas Co. Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (2A Conference Room)
Los Angeles CA 90013-1011

Parking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand (5 min. walk.) Sorry, no parking validations.

Cost:

$15 – PRSA-LA & YP members
$25 – Non-members/Guests
$10 – PRSSA student members
Payment at the door. Check encouraged; cash also accepted. Sorry, no credit cards.

RSVP:
Advance Reservations Required
Alfredo E. Padilla
Alfredo@prsala.org (Subject line: KPCC)

Sponsored by:

PRism Awards Duplicates
2014-12-04 09:00 - 2014-12-31 12:00
Order duplicate PRism Awards Trophies or Awards of Excellence Certificates. Once you receive your confirmation via email, send your mailing address along with the details for inscription (or say “same” if you want the same inscription on your current trophy or certificate) to mindy@prsala.org, subject line, “PRism Awards Duplicates Information.”
Orders will be taken until Wednesday, December 31, 2014. Duplicate Awards of Excellence will be mailed by January 15, 2015, and duplicate PRism Awards trophies will be shipped by January 31, 2015. Prices include tax and shipping.
For questions, please send a note to mindy@prsala.org

The State of the State of PR: How Content is Evolving to Tell Our Stories
2015-01-28 17:30 - 20:30 | Omni Los Angeles Hotel at California Plaza
SOLD OUT!

5:30 – 6:30 p.m. – Registration, networking mixer
6:30 – 7:00 p.m. – Seating, welcome, Annual Meeting of the Membership
7:00 – 8:30 p.m. – Moderated panel presentation

Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to finely tune information to more effectively meet audience needs and interests and to shape that content for better channel distribution and feedback. Moreover, this evolution in content consumption brings employment and career ramifications to our field because it’s influencing how organizations structure their PR staff resources.

This year’s panel discussion for PRSA-LA’s annual look ahead at the PR industry in Southern California will feature case studies and expert insights from the region’s top PR practitioners representing a variety of perspectives from corporate to agency to non-profit. Don’t miss this chance to hear from those who are delivering content in cutting-edge, compelling ways.

For the first time, this kick-off event will include an Annual Meeting of the Membership where the incoming PRSA-LA president, Jean Gonsoulin, will introduce the new chapter Board of Directors and present an overview of the strategic plan for 2015.

Register today for this very special evening, as this event typically sells out.

Moderator:
Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism

Panelists:
Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International
Sally Falkow, APR, President, Meritus Media
Daniel Lemin, President, One Good Brand
Josh Rose, Chief Creative Officer, Weber Shandwick
Robert Rose, Chief Strategy Officer, Content Marketing Institute
Rob Six, Senior Vice President of Corporate Communications, Roll Internaional

Location:
Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA 90012
Click here for directions and parking information. Valet parking $15 per car.

Cost
$45 – PRSA, HPRA and BPRS Members
$65 – Non Members and Guests
$25 – PRSSA Students and PRSA YP Members

SOLD OUT! Thank you for your interest in the PRSA-LA!

State of the State of PR
2015-01-28 17:30 - 20:30 | TBD
Title: “The State of the State of PR: How Content is Evolving to Tell Our Stories”

Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to finely tune information to more effectively meet audience needs and interests and to shape that content for better channel distribution and feedback. Moreover, this evolution in content consumption brings employment and career ramifications to our field because it’s influencing how organizations structure their PR staff resources.

This year’s panel discussion for PRSA-LA’s annual look ahead at the PR industry in Southern California will feature case studies and expert insights from the region’s top PR practitioners representing a variety of perspectives from corporate to agency to non-profit. Don’t miss this chance to hear from those who are delivering content in cutting-edge, compelling ways.

For the first time, this kick-off event will include an Annual Meeting of the Membership where the incoming PRSA-LA president, Jean Gonsoulin, will introduce the new chapter Board of Directors and present an overview of the strategic plan for 2015.

Register today for this very special evening, as this event typically sells out.

Date: Wednesday, January 28, 2015
Time:
5:30 – 6:30 p.m. Registration, networking mixer
6:30 – 7:00 p.m. Seating, welcome, Annual Meeting of the Membership
7:00 – 8:30 p.m. Moderated panel presentation

Location:
Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA 90012
Click here for directions.

Moderator: Jerry Swerling, Director of PR Studies, USC Annenberg School for Communications and Journalism

Panelists:
Duane Bates, Sr. Director of Digital Communications Strategy and New Media, Habitat for Humanity International
Sally Falkow, APR, President, Meritus Media
Daniel Lemin, President, One Good Brand
Josh Rose, Chief Creative Officer, Weber Shandwick
Robert Rose, Chief Strategy Officer, The Content Marketing Institute
Rob Six, Sr. Vice President of Corporate Communications, Roll International

Independent Practitioners Alliance Luncheon
2015-02-12 12:00 - 13:30 | The Capital Grille at Beverly Center, 8614 Beverly Blvd., #159, Los Angeles, CA, 90049, United States
HOW TO BUILD A VIRTUAL PR FIRM THROUGH ALLIANCES AND PARTNERSHIPS
Thursday, Feb. 12, 2015
12:00 – 1:30 p.m.

More and more companies and organizations are seeking out independent consultants and freelancers, thanks to the flexibility, niche expertise and, of course, the cost savings that this model provides for public relations support. For those who understand how to bring the right resources to the table, solo public relations practitioners can find extraordinary success in building long-term client partnerships and growing their business overall.
This year’s first PRSA-LA Independent Practitioner’s Alliance luncheon focuses on how you can expand your service offerings and bring a “best teams” approach to your client prospects that gives you an edge over your competition. You’ll learn how to:

Uncover alliance and partnership opportunities
Market yourself as a partner
Find the best-qualified partners
Structure alliances
Pitch new business
Service virtual accounts

About the speakers:
Jean Gonsoulin and Denis Wolcott have built well-respected virtual public relations firms by partnering with independent and freelance public relations practitioners who bring a wide range of specialized capabilities.

Jean Gonsoulin is president of The Gonsoulin Group and president of the Los Angeles chapter of PRSA. Her public relations consultancy, which has operations in Los Angeles and San Francisco, is anchored by her nearly 30-year career in public relations, corporate communications and marketing that spans both the agency and corporate sectors. Before launching her firm in 2010, she served as executive vice president at GolinHarris, vice president of corporate communications at Clear Channel Entertainment, and vice president and managing director at Weber Shandwick.

Denis Wolcott, APR, president of The Wolcott Company, founded his public relations, public affairs and strategic communications consultancy in 2008. During his 20-year career in public relations, he served as media services section manager at the Metropolitan Water District of Southern California and as a vice president at what is now known as Stoorza Communications. He was an award-winning reporter and editor for several daily newspapers, including the Los Angeles Daily News. He is a PRSA-LA board member.

Location

The Capital Grille at Beverly Center
8614 Beverly Blvd., Los Angeles, CA 90048
(310) 358-0650

Lunch provided. Advanced reservations required.

$30 – PRSA-LA & YP members
$40 – Non-members/guests

A two-course pre-set lunch includes choice of non-alcoholic beverage. Vegetarian option is available upon advance notice.

Free parking – The Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd.

RSVP
Advance reservations required for guaranteed participation; payment of cash or check taken at the door. Please, no credit cards. Click here to secure your registration.

At Breakfast With.......Ethnic Media
2015-02-18 08:00 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
TELLING YOUR STORY TO ETHNIC MEDIA: KEY MEDIA DECISION MAKERS SHARE EXCLUSIVE PITCHING TIPS

Who:
Brandon Brooks, Managing Editor, LA Sentinel
Nicole Chang, Staff Writer, Korea Daily
Alejandro Maciel, Managing Editor, Hoy Newspaper
Wang Pheel, Anchor and Reporter, KSCI-TV LA 18
Stephanie Wu, Reporter, World Journal

What:
The explosive growth of multicultural communities, now representing more than one-third of the nation’s population, means that multicultural media outlets have a more powerful voice than ever. Our panelists from several ethnic media outlets will discuss the type of news they cover and how public relations professionals best capture their attention.

When:
Wednesday, February 18, 2015
8:00 to 9:00 a.m.* (Continental breakfast will be served)
*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.

Where:
Southern California Gas Co. Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (Conference Room 2A)
Los Angeles CA 90013-1011

Parking:
Parking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand (Five-minute walk.) Sorry, no parking validations.

Cost:
$15 for PRSA members, $25 for non-members, $10 for PRSSA student members. Payment by check encouraged; cash also accepted. Sorry, no credit cards.

RSVP:
RSVP – ADVANCE RESERVATIONS REQUIRED — RSVP to Alfredo E. Padilla; alfredo@prsala.org (Subject line: Ethnic Media)

Sponsored by:

At Breakfast With.......Ethnic Media Copy
2015-02-18 08:00 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States

EPPS Connecting with AP's Digital World
2015-02-25 08:00 - 09:00 | The Hollywood Museum, 1660 Highland Avenue, Hollywood, CA, 90028, United States
FREE! To the first 25 PRSA-LA Members who respond:
Here’s your chance to meet and learn from Associated Press entertainment editors and reporters! Join the Entertainment Publicists Professional Society (EPPS) at The Hollywood Museum on Wednesday, February 25th from 8 a.m. to 10 a.m., as AP’s panel of experts share how PR pros can best work with the world’s largest news-gathering organization for the mutual benefit of our clients and AP’s vast audience. Plus, find out how AP can deliver your news with speed, accuracy and integrity to all corners of the digital universe. In addition, AP will share what it is doing to maintain its leadership in global entertainment news across all formats in an increasingly mobile marketplace.

When:

Wednesday, February 25 | 8:00 – 10:00 a.m.

Where:
The Hollywood Museum | 1660 N. Highland Ave., Hollywood

Red Carpet Confessions: How Brands are Sharing the Spotlight at the Entertainment Industry's Biggest Events
2015-02-25 17:30 - 20:00 | Luxe Hotel Sunset, 11461 Sunset Boulevard, Los Angeles, CA, 90049, United States
From the Golden Globes to the Grammys, Sundance to Coachella, the red carpet is rolling out for the entertainment industry’s biggest names and hottest stars and brands are clamoring to be part of the action. Brand integration and influencer seeding opportunities abound, but is it worth it?
Our expert panels will share secrets on how brands can make the most of their investment and leverage the spotlight at these major events. We’ll also ask panelists to give us the wrap-report on this year’s awards shows and tell us which brands they think won big. Will we see a repeat of Samsung’s selfie seen round the world? Don’t miss this scintillating conversation!

Moderator: Rita Tateel, President, The Celebrity Source
Panelists:
Susan Ashbrook, Author, “Will Work for Shoes: The Business Behind Red Carpet Product Placement”
Dave Barthmuss, Group Manager, Chevrolet (GM West)
Katie Kennedy, Director, Corporate Development, Sundance Institute
Stacy Jones, CEO, Hollywood Branded
Sallie Olmsted, Executive Vice President, Rogers & Cowan

Date and Time:
Wednesday, February 25, 2015
Check In and Networking: 5:30 – 6:30 p.m. (Light meal, no host bar)
Program, panel discussion, Q&A: 6:30 – 8:00 p.m.

Location:
Luxe Hotel Sunset
11461 Sunset Boulevard
Los Angeles, CA 90049
Click here for directions and parking information. Valet parking $15 per car.

Cost:
$45 – PRSA-LA, PRSA Sports & Entertainment Section and EPPS Members
$65 – Non Members and Guests
Special price for YP and PRSSA student members!
$10 – Young Professionals and PRSSA

RSVP: Register below; no refunds after Monday, February 23; advance reservations required. Same day registrations may be subject to a $10 registration fee, but reserve your spot early as PRSA-LA programs often sell out.

Event management for Red Carpet Confessions powered by Eventbrite

Red Carpet Confessions
2015-02-25 17:30 - 20:00 | Luxe Sunset Boulevard Hotel, 11461 Sunset Blvd, Los Angeles, CA, 90049, United States
Red Carpet Confessions: How Brands are Sharing the Spotlight at the Entertainment Industry’s Biggest Events
From the Golden Globes to the Grammys, Sundance to Coachella, the red carpet is rolling out for the entertainment industry’s biggest names and hottest stars and brands are clamoring to be part of the action. Brand integration and influencer seeding opportunities abound, but is it worth it? Our expert panels will share secrets on how brands can make the most of their investment and leverage the spotlight at these major events. We’ll also ask panelists to give us the wrap-report on this year’s awards shows and tell us which brands they think won big. Will we see a repeat of Samsung’s selfie seen round the world? Don’t miss this scintillating conversation!

3rd Annual PRSSA One-Day Conference
2015-03-07 09:00 - 16:00 | Loyola Marymount University, University Hall, 1 LMU Drive, Los Angeles, CA, 90045, United States
Network. Learn. Be Inspired!

Saturday, March 7, 2015
9 a.m. – 4 p.m.

PRSSA/PRSA Members: $25
Non-PRSSA/PRSA Attendees: $35

Fee includes all sessions, continental breakfast, lunch, and sweets.

PROGRAM DETAILS

Keynote Opening Session
Bridging the Generational Divide in the Workplace: Keeping Your Sanity Working with Old Schoolers

PRESENTERS:
Christopher Perez, Marketing & PR Counselor, Chris Perez Consulting
Matt Prince, PR Manager, Taco Bell

Morning Breakout Sessions
(choose one)

Nailing the Interview –
Tips on making a great first impression

MODERATOR:
Jean Gonsoulin, President, The Gonsoulin Group

PANELISTS:
Diane Bergman, APR, Vice President of Marketing and Communications, LA Opera
Peter Hidalgo, APR, Director, Government Relations, Time Warner Cable
Ericka Iniguez, Senior Programs & Outreach Manager, The LAGRANT Foundation

Seeking a Creative, Strategic Thinker –
What does being creative and strategic really mean, and how can you develop both

PRESENTER:
Curt Doty, Senior Vice President, Creative Technology Platforms, Weber Shandwick

Afternoon Session

Bringing a PR Concept to Life:
Collaborating with Peers, Learning and Sharing Best Practices

FACILITATOR:
Scott Pansky, Co-Founder & Senior Partner, Allison+Partners

JUDGES:
Dave Barthmuss, Group Manager, Policy and Product, General Motors
Alan Caldwell, Southern California Communications & Government Relations Manager, Shell Oil Co.
Ericka Iniguez, Senior Programs & Outreach Manager, The LAGRANT Foundation
Deanne Yamamoto, Managing Director – Los Angeles, Golin

Loyala Marymount University
University Hall (Roski Dining Room)
1 LMU Drive
Los Angeles, CA 90045
Parking: Free parking is located under the building (University Hall.) Entrance is off Lincoln Boulevard.

Questions? Contact Holly Ferris at holly@ferriscomm.com

Sponsored by:

Sell Tickets through Eventbrite

PRSSA One-Day Conference
2015-03-07 09:00 - 16:00 | Roski Dining Room – University Hall, Loyola Marymount University Dr, Los Angeles, CA, 90045, United States
Network. Learn. Be Inspired!

Saturday, March 7, 2015
9 a.m. – 4 p.m.

PRSSA/PRSA Members: $25
Non-PRSSA/PRSA Attendees: $35

Fee includes all sessions, continental breakfast, lunch, and sweets.

Opening Session: Bridging the Generational Divide in the Workplace – Keeping Your Sanity Working with Old Schoolers
Presented by:
Christopher Perez, Marketing & PR Counselor, Chris Perez Consulting
Matt Prince, PR Manager, Taco Bell

More program details coming soon.

Loyala Marymount University
University Hall (Roski Dining Room)
1 LMU Drive
Los Angeles, CA 90045
Parking: Free parking is located under the building (University Hall.) Entrance is off Lincoln Boulevard.

Questions? Contact Holly Ferris at holly@ferriscomm.com

PRSA Western District Conference, March 19 - 21, 2015
2015-03-19 - 2015-03-21
Yes. Everything is PR.
Social media. Big Data. Consumer Marketing… it all involves PR. Really.
