2023 PRSA ICON
2023-10-15 - 2023-10-17 | Nashville, Tennessee, United States
Plan Now and Save Money on ICON 2023 in Music City
ICON 2023 will bring its special blend of incomparable networking and professional development opportunities for public relations and communications professionals to Nashville, Tennessee, Oct. 15-17 at the Gaylord Opryland Resort & Convention Center. Join your fellow attendees from all over the map to share insights and explore new ideas.
A special Early Bird Discount is in place only until Dec. 31, 2022, for ICON 2023.
Take advantage of this cost-effective, limited-time offer. It’s the lowest rate that will ever be offered for ICON 2023! Register Now!
REGISTER HERE:
https://www.prsa.org/conferences-and-awards/icon-2023

PRSA-LA 59th PRism Awards
2023-10-26 18:00 - 21:00 (America/Los_Angeles) | Los Angeles River Center & Gardens, Mountains Recreation & Conservation Authority, 570 West Avenue 26, #100, Los Angeles, CA, 90065, United States
THURSDAY, OCTOBER 26, 2023
6:00 – 9:00 PM
AT THE
Los Angeles River Center & Gardens
570 W Ave 26, Los Angeles, CA 90065
PRSA-LA’s 59th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns, tactical programs, and professional merit will be held in person on October 26, 2023, at the Los Angeles River Center & Gardens. Join this prestigious event with your peers and colleagues!
REGISTER NOW
DOWNLOAD SPONSORSHIP FORM HERE.

We are proud to announce the 38 finalists of this year’s PRSA-LA PRism Awards, our Communications Team of the Year, Mattel, Inc., Barbie and Dolls Division, and our Lifetime Achievement Award recipient, Leo Pearlstein.
Let’s honor these honorees and the best in strategic public relations and tactical execution by PR professionals throughout greater Los Angeles! With the theme of Rise Together, the ceremony will celebrate the progress and diversity in the Los Angeles PR industry, and confer more than 75 strategic campaign and tactics awards across a variety of categories, in addition to special awards for Best in Show and the President’s Award.

REGISTER NOW

THANK YOU TO OUR CHAPTER SPONSORS!

CHAPTER PLATINUM SPONSOR

CHAPTER GOLD SPONSOR

CHAPTER SILVER SPONSOR

PRSA-LA's Young Professionals Office Hour
2023-11-08 16:00 - 17:00
PRSA-LA YP Office Hour
Wednesday, November 8
4 pm. – 5 p.m.
ZOOM Meeting ID: bit.ly/YPOFFICEHOUR

Join us for PRSA-LA’s Young Professionals Office Hour, an opportunity for young professionals or any individual who is starting a career in public relations to ask questions about the industry, meet others, or learn about resources. The Office Hour is much like seeing a professor at a specific time available to students, and now it’s available for young professionals.
If you have team members or friends who could benefit from dropping by during the Office Hour, pass along the information.
ZOOM Meeting ID: bit.ly/YPOFFICEHOUR
This is a free virtual event perfect for anyone starting their career in the PR field.

End-of-Year Reporting for PR, Comms and Marketing
2023-12-06 11:00 - 12:00
As the year wraps up, thorough end-of-year reporting becomes a crucial compass, transforming key achievements, insights, and challenges into actionable strategies for future success.
Join Meltwater and PRSA LA for an exclusive lunch & learn uniting PR, communications, and marketing professionals for collaborative discussions on:
• Identifying the most valuable metrics and KPIs for end-of-year reports.
• Strategically adapting your reporting strategies for 2024, considering the evolving landscape.
• Grasping the pivotal role of data in informing decisions and measuring output.
PRSA-LA Member: Price: $15.00
Non-member: Price: $25.00

RSVP HERE

PRSA-LA Holiday Cheers & Cocktails
2023-12-14 18:00 - 20:00 | Weber Shandwick Los Angeles, 1840 Century Park East (Rooftop), Los Angeles, CA 90067, 90067, United States
HOLIDAY CHEERS & COCKTAILS

JINGLE, JINGLE — IT’S TIME TO MIX & MINGLE!
Date: December 14
Time: 6 – 8 PM
Venue: Weber Shandwick Los Angeles
1840 Century Park East, Los Angeles, CA 90067 (Rooftop)

Presented by PRSA-LA and Weber Shandwick Los Angeles.

REGISTER HERE

Join us as we toast to the PR industry!
Meet the new 2024 PRSA-LA Board of Directors
Bring an unwrapped toy and enter a raffle to win wine baskets, gift cards, beauty products, and more! The toys are being donated to foster youth in Los Angeles through Five Acres.

*Hosted beer, wine, and light appetizers.
Tickets for PRSA-LA Members $20; Non-Members $35; includes entry in the Holiday Raffle.
*First 50 people get a FREE parking voucher
REGISTER HERE

PRSA-LA Board Retreat
2024-01-13

PRSA-LA 2024 The State of PR
2024-02-15 18:00 - 20:00 | Indie Desk, 333 S. Grand Ave. Suite 3310, Los Angeles, CA, 90071, United States
PRSA-LA 2024 The State of PR
“Embracing A New Frontier: AI’s Impact on PR”
Thursday, Feb. 15 at 6 p.m.
Indie Desk
333 S Grand Ave Suite 3310, Los Angeles, CA 90071
In the Wells Fargo North Tower

This event is currently sold out!
Parking Information:
Must enter the Parking Structure at 330 South Hope Street (street level). Parking Validation is available for $10 after 5:01 pm
There are also plenty of streets and parking lots surrounding the venue.
Cash lots are available on 2nd/Grand and 1st/Olive that are within walking distance. Meters in front of the Wells Fargo building on Grand Ave. and at the rear on Hope Street side are free after 6 pm.
Check-In Information:
Check-in will be in the lobby. The venue is in the Wells Fargo North Tower building.
Event Details:
Everyone is talking about artificial intelligence at conferences, over the kitchen table, and at work. Come and hear how PR leaders are harnessing the power of artificial intelligence tools and dealing with the ethical dilemmas AI presents to the PR industry.

Our panel of PR luminaries includes:
Moderator: Fred Cook, Director of the Annenberg Center of Public Relations, University of Southern California
Panelists:
Emily Scherberth, Managing Director, APCO Worldwide West; North America Tech Practice Lead
Melanie Gazazian, TriplePoint PR
Dainius Krasauskas, Public Relations & Advertising Graduate Student, University of Southern California, USC Annenberg
Patrick Buchanan, Vice President of Brand Marketing, Lulus

Agenda:
Thursday, February 15, 2024
6 p.m. Networking Reception
7 p.m. Program
Let’s navigate the AI PR landscape together!
Speakers’ Bios:
Fred Cook
Chair Emeritus, Golin
Director, USC Center for Public Relations

Fred Cook has worked at Golin for over 35 years and credits the company’s culture for his long tenure with the firm.
During his time with the agency, Cook has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos, and Steve Jobs. He has also managed a wide scope of crises for his clients, including airline crashes, product recalls, and sexual harassment. He is also partially responsible for unleashing several cultural phenomena, like the Teenage Mutant Ninja Turtles, Pokémon, and the seedless watermelon.
Fred is proud of the firm’s accomplishments, but he is even more excited about the future. The world is experiencing profound changes in demographics, globalization, multiculturalism, and technology which are impacting the way people communicate with each other. To stay ahead of these changes, Golin adopted a proprietary business model called g4, to deliver deeper insights, bigger ideas, and broader engagement to their clients. Since then, Golin has been named ‘Agency of the Year’ more than a dozen times.
In 2014, Cook published “Improvise – Unconventional Career Advice from an Unlikely CEO,” which shares the wisdom he gained as a cabin boy on a Norwegian tanker, a doorman at a 5-star hotel, and a chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the Director of the USC Center for Public Relations at the Annenberg School whose mission is to shape the future of public relations and those who will lead it – through research, education and thought leadership.
Fred is frequently invited to speak at major industry conferences, most recently the AMEC Summit, ICCO Global Summit, and PRCA Americas Conference. Recognized throughout the industry for his leadership, Fred has received numerous awards for his contributions to public relations including the Lifetime Achievement Awards from the Holmes Report, PR Week, and PRSA. In 2021, Fred was inducted into the PRWeek Hall of Fame.
Fred and his wife Cheryl have two children and live in Los Angeles.

Emily Scherberth
Managing Director,
APCO Worldwide West, North America Tech Practice Lead

Emily Scherberth is the managing director of APCO Worldwide’s West region and serves as North America Tech practice lead. She is based in Southern California. Ms. Scherberth is a seasoned corporate communications executive with more than two decades of experience as a storyteller, qualitative researcher, and business strategist. She has guided several Fortune 500 companies as well as early-stage tech and healthcare startups over the course of her career, serving as a trusted counselor to venture capital firms, serial entrepreneurs, and other C-suite executives.
Prior to joining APCO, Ms. Scherberth was the founder and CEO of Symphony PR & Marketing, Inc., a consultancy that worked with disruptive technology, digital health, and healthcare delivery companies. At Symphony, she advised CEOs, created thought leadership platforms, and developed go-to-market strategies for more than two dozen startups including Justin.tv (Twitch), ZipRecruiter, Media Temple, and Crossover Health, and led corporate communications for iconic companies like Mayo Clinic. She also served as an interim head of communications and marketing for several companies in transition and helped executive teams transform their organizations into high-performing cultures. Prior to Symphony, Ms. Scherberth led the consumer technology practice at Allison+Partners, Los Angeles, expanding its portfolio of business to include YouTube and raising the company’s visibility during the rise of Silicon Beach. Earlier in her career, she led award-winning teams at agencies like Fleishman-Hillard and MSLGroup on high-profile consumer brands such as Yahoo!, Nestlé, Nike, and General Motors.
Ms. Scherberth holds a Bachelor of Arts in Communication Studies from Loyola Marymount University and a Master of Arts in Communication Studies from California State University, Northridge. She is also an experienced speaker and moderator and has served as an adjunct professor of communications for more than 14 years at various universities across Southern California including Loyola Marymount University, California State University, Fullerton, and California State University, Dominguez Hills.

Melanie Gazazian
TriplePoint PR
PRSA-LA Young Professionals Lead
Melanie Gazazian has been in the PR industry for the last four years with a focus on technology, startup culture, virtual reality, and video games. After her first internship, she knew this would be the career for her.
Melanie graduated from USC with a Master’s in Public Relations and Advertising after graduating with a B.A. in Sociology and English from the University of La Verne. She is currently an Account Executive at TriplePoint PR supporting accounts like Blizzard Entertainment, Paradox Interactive, and more.
At TriplePoint, she worked in-house at Blizzard Entertainment as an in-house consultant, continues to lead several high-profile accounts, and holds the record for the fastest promotion from Associate, to Account Coordinator and finally to Account Executive today.
Aside from work, she is an adult supporter of the youth Leadership Team with the International Order of the Rainbow for Girls after serving on the team for 2 years as a girl herself. During her time from 2015-2017, the team created the Leadership Program that is still used today and facilitated the first Disneyland Takeover.

Dainius Krasauskas
Public Relations & Advertising Graduate Student
University of Southern California, USC Annenberg

Dainius Krasauskas is an overly curious, long-haired European creative who loves to innovate. Before joining USC to pursue a Masters in PR and advertising, he brought the Bavarian Prime Minister to a former employer to play with robots, art-directed a rap video with over 20 million views for a soccer superstar, and composed music for one of Europe’s largest modern art museums. He also loves early seasons of “The Simpsons,” generative AI and bossa nova.

Patrick Buchanan
Vice President of Brand Marketing, Lulus
Patrick Buchanan serves as Senior Vice President of Brand Marketing at Lulus. He joins the organization during an a critical period of growth, leading the charge in establishing the brand’s identity, shaping market perception and translating creative concepts into impactful campaigns to ensure the brand remains at the forefront of the ever-evolving fashion landscape. As a member of Lulus’ leadership team, Patrick plays a pivotal role in guiding the brand’s trajectory and propelling it to new heights of success.
As an award-winning marketing executive with more than 15 years of experience, Patrick is no stranger to leading culture defining, barrier-breaking campaigns. Prior to Lulus, Patrick served as VP of Marketing at Good American, the first-fully inclusive women’s fashion brand, where he spearheaded brand marketing initiatives that challenged the status quo and worked to ensure the Good American brand was at the forefront of the inclusivity movement. Before Good American, Patrick served as senior director of brand marketing at Universal Music Group, collaborating with some of the world’s top musicians, including Lil Wayne, Nas, Justin Bieber and more, to forge closer connections between fans and their favorite artists through fashion. He also previously held key marketing roles at K-Swiss and fashion footwear leader, Creative Recreation, where he drove brand-defining global initiatives.
An innovator at heart, Patrick has forged his own path in the fashion industry, with campaigns that challenge societal norms and the status quo. As a disruptor, super-connector, and conversation driver, his work has garnered global attention with some of the biggest talent in music and entertainment. Leading with brand-forward initiatives and strategic partnerships, he continues to out-pace his track record, building relevance and bolstering bottom lines.

AT BREAKFAST WITH... A Visit to Telemundo 52 & NBC4 Newsroom
2024-02-22 11:45 - 14:00 | Telemundo 52 NBC4, 100 Universal City Plaza Building 2120, Universal City, CA 91608, CA, 91608, United States
PRSA-LA NBC4 & TELEMUNDO 52 NEWSROOM VISIT
This event is currently sold out.
You are invited to a PRSA-LA newsroom visit to Telemundo 52 and NBC4.
This will be a unique opportunity for 20 participants to take part in an intimate conversation with news leaders from both stations, as well as a studio tour.
Thursday, February 22
11:45am – 2:00pm – Lunch will be served.
100 Universal City Plaza, Bldg. 2120, Universal City, CA 91608

Meet Todd Mokhtari, President and General Manager of Telemundo 52 and NBC4.
Hear from Telemundo 52 & NBC4 News Leaders including producers and assignment desk.
Enjoy a tour of the news studios.
Host and Moderator: Lizette Carbajal, Vice President of Community Relations & Communications, Telemundo 52 and NBC4

Attendance is limited and tickets to our first on-site newsroom visit since before the pandemic will sell out fast. Reserve your spot now.
Cost: $60 for members, $75 for non-members. 5 max/agency.
REGISTER HERE

Thank you to our sponsor!

PRSSA WESTERN REGIONAL CONFERENCE
2024-03-02 08:00 - 18:00
REGISTER NOW!

PRSSA WESTERN REGIONAL CONFERENCE
Sat., Mar. 2 • 8am – 6pm
California State University, Northridge, Grand Salon
18111 Nordhoff St, Los Angeles, CA 91330

Join CSUN PRSSA and PRSA-LA at the Western District Conference on Saturday, March 2, 2024 from 8 a.m. – 5 p.m. Connect with PR professionals, collaborate with other campuses and get some merch! Stay up to date with the conference by following us on Instagram @CSUNPRSSA and @PRSALA. We are excited to meet you!
Featuring Keynote Speaker Matt Prince.
RSVP by Feb. 23 to secure your seat!
COST:
PACKAGE ONE: $35
Includes entrance fees, breakfast and lunch, mixer with industry professionals
PACKAGE TWO: $65
Includes entrance fees, breakfast and lunch, mixer with industry professionals, tote bag, t-shirt, and more.
REGISTER HERE

PRSA Webinar: Boost Your News Writing Skills
2024-04-17 13:00 - 14:00
Boost Your News Writing Skills
April 17, 2024 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)

Many of today’s communicators enter the field of public relations without ever having worked in a newsroom. Yet those same professionals are tasked with writing news releases, contributed articles and advertorials where news editors and reporters are the target audience and gatekeepers.
By the end of this informative, interactive webinar, participants will be able to:

Craft high-impact news releases.
Capture an editor’s attention quickly.
Make their news stories easier to read and understand.
Identify the most popular news topic among all readers.
Understand the differences between advertorials and contributed articles.
Know when not to send out a news announcement.

FREE TO MEMBERS.
RSVP HERE

PRSA Webinar: APR Panel Presentation: Secrets to Success
2024-04-24 11:00 - 12:00
APR Panel Presentation: Secrets to Success
April 24, 2024 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)

Join this PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
You will learn how to present your research, planning, implementation and evaluation (RPIE) work, have a chance to ask questions and see why the project won national and regional awards.

Speaker

Juanita Traughber, MBA, APR

Register Now

Event is FREE to members.

ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape
2024-04-24 18:30 - 20:30 | Beverly Hills City Hall Municipal Gallery, 455 N. Rexford Drive, Room 220, Beverly Hills, CA, 90210, United States
Join PRSA-LA for an in-person ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape on Wednesday, April 24, 6:30 pm at the Beverly Hills City Hall Municipal Gallery at 455 N. Rexford Drive, Room 220, Beverly Hills.

Generously sponsored by Herbalife, Notified, and VPE Communications, this event brings you a discussion with top local journalists who will share their insider perspectives on the evolving face of traditional journalism, key trends including media consolidation and AI technology, and the impact of digital media consumption. Learn the strategies to adapt and seize the opportunities.

REGISTER HERE

Meet our Panelists:

Hector Becerra

Managing Editor,
LA Times

Cora Jackson-Fossett

Managing Editor,
Los Angeles Sentinel and LA Watts Times

Lori Streifler

President,
City News Service

Armando Barragan
Manager of Broadcast and Digital News Coverage,
ABC7 (KABC-TV) Los Angeles

Moderator:

Susan Hirasuna

Anchor, Fox 11 News

REGISTER HERE

A HUGE THANK YOU TO OUR EVENT SPONSORS:

PRSA-LA: Young Professional Mixer, SPRING INTO PR
2024-05-02 18:30 - 20:30 | Arts District Brewing Company, 828 Traction Ave, Los Angeles, CA, 90013
REGISTER HERE
The Young Professional’s Committee is excited to invite you to their first mixer of the year, SPRING INTO PR on May 2 from 6:30 to 8:30 p.m. at the Arts District Brewing Co. This is the first of many networking mixers the committee is putting on, and we’d love to have you there!
Come mingle with young PR pros and veterans alike – who knows, you may meet your future colleagues! Your first drink is on us, and we’ll have light appetizers available free of cost.
We’re looking forward to seeing you soon!
REGISTER HERE
Thank you to our event sponsors!

Leshelle Sargent of
Amazon MGM Studios PR

PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
2024-05-09 12:00 - 13:00
PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
May 9, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

The past two reports published by the Commission on Public Relations Education (2017, 2023) found that public relations practitioners were not satisfied with the ethics skills of young professionals, so a new study was conducted that focused on identifying what are the essential ethics skills and which of these are perceived as lacking in our profession today.
The insights are based on a national survey with more than 300 public relations professionals followed by a second national survey with both public relations professionals and educators. Their personal perceptions of preparedness to serve as ethics advisers in their organization were assessed. They were also asked to identify the most common ethical issues facing them today. Some of the results may be considered surprising.
By the end of this webinar, participants will:

Discover what are the essential ethics skills in public relations today.
Assess their own mastery of these core ethics skills.
Learn about resources available for enhancing their ethics skills.

Speaker

Marlene Neill, Ph.D., APR, Fellow PRSA

Register Now
Accreditation Information
Participants with the APR credential earn 0.5 CEUs in ethics for this webinar.

Learn more about Accreditation.

PRSA-LA IPA Virtual Programming Session - Becoming a Trusted Advisor
2024-05-09 12:00 - 13:00
IPA Virtual Programming Session: Becoming A Trusted Advisor
Thursday | May 9 | Noon – 1 pm
Via Zoom
REGISTER HERE
Earning the trust of senior executives (and those who may be skeptical of PR) and persuading them to follow our counsel is essential to our success as communication professionals. But, how do we develop these skills for our clients and for the teams we lead? Whether it’s creating a corporate narrative, lining up talking points for a critical interview, drafting a pivotal keynote, preparing for an upcoming earnings call, or inspiring and motivating your internal teams, communicating effectively and persuasively remains essential. And, it’s equally essential for a communications leader to command the trust and respect of their internal executives and actually get them to follow.
Join PRSA-LA’s Independent Practitioners Alliance group for a virtual programming session where you will hear frameworks and techniques, along with real-world examples—including not just best practices but common mistakes to avoid – on how to become a trusted advisor to your clients and internal teams.
Tickets: Member $15; Non-Member $25
Panelist:
Josh Reynolds
Josh Reynolds is a marketing consultant and executive coach who has advised high-growth companies globally for more than 15 years. In January 2017, he founded his own firm, Rob Roy Consulting, based on the belief that authentic purpose and personal conviction are the foundations of all persuasive communication. Josh coaches high-profile CEOs and senior executives on perfecting the corporate narrative and advises marketing and communications teams on becoming trusted advisors. He also frequently teaches on the topic of persuasive storytelling at the prestigious Stockholm School of Economics. Prior to Rob Roy, Josh has been a Gartner analyst, a WPP agency CEO, and a data science startup CMO.
LinkedIn:
https://www.linkedin.com/company/rob-roy-consulting/
Jennifer Berson
Jen Berson is a former civil litigator turned Founder of Jeneration PR and Jeneration Academy. As an award-winning PR agency owner and mentor, Jen champions the agency model for ambitious women seeking a satisfying, high-powered career that doesn’t require the sacrifice of personal & family time to make a powerful impact. She has helped thousands of international boutique digital agency owners quickly scale their businesses to six figures and beyond, and has been recognized by Inc. Magazine, Forbes, Apple, Entrepreneur and PR Week for her expertise in media relations and building a profitable agency.
LinkedIn:
https://www.linkedin.com/in/jenerationpr/
Instagram:
https://www.instagram.com/jenerationpr/
Facebook:
https://www.facebook.com/JenerationBuzz
REGISTER HERE

PRSA Webinar: How Can Practitioners Make Their Crisis Communication Evidence-based?
2024-05-15 12:00 - 13:00
How Can Practitioners Make Their Crisis Communication Evidence-based?
May 15, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

Join this PRSA Learning Webinar to hear Jo Detavernier, APR, SCMP, principal of Detavernier Strategic Communication, explain what an evidence-based approach to crisis communication entails.
Detavernier will give his audience an introduction to established and emerging crisis communication research. Among the “classics” he will discuss are Situational Crisis Communication Theory and Stealing Thunder Theory. His venture into the realm of emerging research will include among other things recent findings about the impact of vocal cues on crisis communication and academic research into how heuristic biases lead communicators astray. Detavernier also will discuss how practitioners can implement academic insights into how they help organizations prepare for and conduct crisis communication.
By the end of this webinar, participants will be able to:

Understand what an “evidence-based” approach to their discipline entails.
Apply Situational Crisis Communication Theory and Stealing Thunder Theory.
Apply insights from a selection of research from emerging and adjacent fields of inquiry.
Incorporate an evidence-based approach into their crisis communication plans and training programs.

Speaker

Jo Detavernier, APR, SCMP

Register Now
Accreditation Information
Participants with the APR credential earn 0.5 CEUs for a webinar.
Learn more about Accreditation.

PRSA-LA AAPI Heritage Month Networking Mixer
2024-05-16 18:00 - 20:00
Come celebrate AAPI Heritage Month with both PRSA-LA and AAJA-LA on Thursday, May 16th at 6:00 pm PDT at Bombay Palace, located at 8690 Wilshire Blvd.
Attendees will have the opportunity to make new connections and to hear others share their AAPI background and story and the important issues facing the AAPI community.
The first drink is on us – see you there!

Bombay Palace
8690 Wilshire Blvd, Beverly Hills, CA 90211
View on map

May 16, 2024, 6:00pm PT

REGISTER HERE.

PRSA: APR: Nuts and Bolts – APR Examination
2024-06-05 09:00 - 10:00
APR: Nuts and Bolts – APR Examination
Wednesday, June 5 from Noon-1 p.m. ET
This session will focus on the APR exam and discuss the knowledge, skills and abilities (KSAs) that it evaluates. It will explain how test questions are formatted and the candidate experience with the exam.
Presenter
Ashley Manz, APR

This webinar is FREE to members.
RSVP HERE

The Museum of Public Relations: Pride, Prejudice, and Politics Webinar
2024-06-06 15:00 - 16:00
Thursday, June 6, 2024, 6pm ET / 3PM PST
Co-produced with PRSA

REGISTER for this event over ZOOM
Admission is FREE

Pride, Prejudice, and Politics
Communicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media, culture, and politics, we are also under unrelenting attack at the legislative level in many states, and many of our most vulnerable are being targeted in schools, religious institutions, libraries, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks.
How can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond.

HOST Cathy Renna (she/her),
Communication Director, National LGBTQ Task Force

KEYNOTE Sandra Perez (she/her), Executive Director, NYC Pride | Heritage of Pride

Maeve DuVally (she/her), Principal, Glasheen & Co.

Andy Slaughter (he/him), Corporate Communications Strategist, Amazon

PRSA Webinar: From Here to Sobriety: The Softer Side of Leadership
2024-06-13 12:00 - 13:00
From Here to Sobriety: The Softer Side of Leadership
June 13, 2024
3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) / 12 p.m. – 1 p.m. (PST)
FREE TO PRSA MEMBERS.
Register Now

Too often leaders feel they must be strong, tough and decisive, that to admit or show weakness will only undercut them and make them ineffective leaders. That is how Leonard Greenberger, vice president of AKCG, felt until he experienced a medical crisis because of years of prescription drug abuse.
After a week on a psych ward, five weeks in rehab, 20 weeks of intensive outpatient therapy and more than two years of sobriety, he has come to understand that all of that is exactly wrong.
In this PRSA Learning Webinar, Greenberger will share these hard-won lessons — how asking for help is a sign of strength; the importance of being present for those you care about most; how being willing to show your vulnerability can break down barriers; the comfort in giving yourself grace; and so much more — so attendees can understand how revealing their “softer sides” can help them to become more effective leaders.
By the end of this webinar, participants will learn:

What constitutes soft leadership skills.
How to cultivate and deploy soft leadership skills.
How to become more effective leaders.

Speaker

Leonard Greenberger

Register Now
Accreditation Information
Participants with the APR credential earn 0.5 CEUs for a webinar.

Learn more about Accreditation.

PRSA: APR+M Process and Overview: Everything You Need to Know
2024-06-20 09:00 - 10:00
APR+M Process and Overview: Everything You Need to Know
June 20, 2024 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time)
EVENT IS FREE TO ALL. REGISTER HERE

Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!
Military communicators who hold the Accreditation in Public Relations + Military (APR+M) will host an engaging and informative session that will cover all the necessary steps and requirements for obtaining APR+M including the application process, the panel presentation, exam and maintaining the accreditation in the future.
Whether you are a public affairs officer or enlisted servicemember, civilian communicator or contractor, this webinar is a must-attend for anyone looking to enhance their professional credentials and distinguish themselves amongst the ranks of military PR pros!
Don’t miss out on this valuable opportunity to learn from defense industry experts and take your career to the next level.
Speakers

Cmdr. Beth Teach, APR+M, U.S. Naval Air Forces Public Affairs Officer
Saba Brown, APR+M, Secretary of the Air Force, Office of Public Affairs, Chief, Leadership Development

PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
2024-06-25 12:00 - 13:00
PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
June 25, 2024
12:00 p.m. – 1:00 p.m. (PST)
EVENT IS FREE TO PRSA MEMBERS
REGISTER HERE

Information is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out, team goals get misaligned, culture starts to suffer, and trust and transparency begin to disappear within an organization.
Smart Brevity is helping top communicators keep teams connected, supported and sprinting in the same direction.
Join Emily Inverso, head of content and communication strategy at Axios HQ to learn:

Smart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.
Communication strategy: Get a peek at the “Up, Down & Around” approach that creates org-wide transparency.
Smart Brevity before & after: An Axios editor will do a live, on-screen edit to illustrate the impact this style can have.

Speaker

Emily Inverso

PRSA-LA Lunch & Learn – How to Enter and Win a PRism Award
2024-06-25 12:00 - 13:00
PRSA-LA Lunch & Learn
Road to PRism: How to Enter and Win a PRism Award
Tuesday June 25, 2024 • 12 noon – 1:00pm PT
via Zoom
REGISTER HERE

The 2024 PRism Award submissions cycle has been announced: Early Bird Deadline is July 7 and the final deadline to submit entries is July 25. To help everyone get started, and be ready to submit, plan on attending this very important and informative session. You must enter to win!
Past winners and judges who review awards submissions reveal all in this session. Learn how to identify your best work to enter, how to write copy for the entry form, select exhibit material (coverage tracking, social media comments, attendance, etc.), that will engage the judging panel to push your entry up to the top via a points-awarded system.=
It’s easy to attend! This is a remote Lunch & Learn session. Enjoy lunch at your desk while watching the speakers. Our panel of experts will also take questions.
Speakers:
Melissa England, The Wonderful Company (past winner, multi-year member of the judging committee)
Speaker from Blue Shield (TBD)
Speaker from Runyon Salzman (TBD)
Moderator: Sallie Olmsted, APR – Global Communications Lead, i.am Money (past winner, 10+ years judging entries)
This session is free to PRSA-LA members and members of the greater Los Angeles public relations community.
REGISTER HERE

PRSA: PRSA ENS Social Networking Event
2024-06-27 12:00 - 13:00
PRSA ENS Social Networking Event
Hosted by PRSA Entertainment and Sports.
Thursday, June 27
3 p.m. ET/ 12 noon PST
EVENT IS FREE TO ALL

REGISTER HERE

Our virtual networking event moderated by Chandra Gore of Chandra Gore Consulting presents a fantastic opportunity for professionals like yourself to connect, collaborate, and expand your network within the Entertainment and Sports Industry. Space is limited, so please save your spot!

PRSA-LA 60th PRism Awards Early Bird Entry Deadline
2024-07-07 00:00 - 23:59
60th PRism Awards
Early Bird Entry Submission Deadline
SUBMIT HERE

6 Ways To Reach More Readers
2024-07-11 12:00 - 13:00
6 Ways To Reach More Readers
July 11, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

Boost your open rates, rev up readability
EVENT IS FREE TO PRSA MEMBERS. REGISTER HERE.

Some 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out?
In this webinar, you’ll learn six ways to write copy that gets opened and read. You’ll learn how to:

Perfect your subject lines with a new, free online tool.
Get opened with the No. 1 call to action for subject lines.
Write paragraphs that don’t get skipped by hitting one key on the keyboard more often.
Write subject lines that aren’t too long or too short.
Use AI to make your message measurably more readable.

Speaker

Ann Wylie

PRSA-LA 60th PRism Awards Final Entry Deadline
2024-07-25 00:00 - 23:59
60th PRism Awards
Final Entry Submission Deadline
SUBMIT HERE

Trust Me, I Work in Hollywood
2024-07-25 16:30 - 18:30 | Edelman, 1500 N El Centro Ave,, Los Angeles, 90028, United States
Join Edelman and PRSA Los Angeles for a special event featuring insights and discussion on the newly released 2024 Edelman Trust Barometer Special Report: Media & Entertainment.
Trust Me, I Work in Hollywood
Thursday, July 25 • 4:30pm – 6:30 pm PT
Edelman Los Angeles
1500 N. El Centro Avenue, Los Angeles, CA 90028
REGISTER HERE
Media and entertainment companies face a complex and rapidly changing landscape as consumer habits shift. New data from the Edelman Trust Barometer reveals a volatile trust environment and a significant trust gap along party lines in the entertainment industry.
This discussion will explore the impact of innovation on media and entertainment. We’ll be joined by an expert panel to examine where consumers seek content and how trust shapes their behaviors. Key topics will include values alignment, the role of trust in building dedicated fan bases, and other critical considerations for M&E companies.
Agenda:
4:30 pm: Doors Open
5:00 pm: Keynote Presentation and Panel Discussion
6:00 – 6:30 pm: Networking Reception
Meet Our Speakers:
Jonathan Jordan (Keynote Presenter), General Manager, Edelman California
Phylicia Fant (Panelist), Head of Music Industry & Culture Collaborations, Amazon Music
Ken Hertz (Panelist), Senior Partner, Hertz Lichtenstein Young & Polk LLP
Justin Riley (Panelist), Vice President of Operations & Business Development, Hillman Grad Productions
Dr. Stacy L. S. (Panelist), Founder and Director, USC Annenberg Inclusion Initiative
Rachel Stevens (Moderator), Senior Vice President, Earned Media, Edelman
REGISTER HERE

PRSA-LA Sunrise Honors 2024
2024-08-02 09:00 - 11:00
6th ANNUAL SUNRISE HONORS 2024
Friday, August 2nd, 2024
8:00 AM and ending at 10:30 AM
Art Share L.A. in the Arts District 801 E 4th Pl, Los Angeles, CA 90013
PRSA-LA is celebrating excellence in diversity, equity, and inclusion with our 6th Annual Sunrise Honors on August 2, 2024. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry. The event is a fireside chat with a moderator where the honorees share their journey and answer questions from the audience.
Attendee registration is now open. Get your tickets and come support our trailblazer nominees.
CLICK HERE TO REGISTER

2024 HONOREES:
GLENN OSAKISenior Advisor to the President, International Communications and MarketingUniversity of Southern California
View bio here.
GWENDOLYN YOUNGPresident & CEO of Young Communications Group
View bio here.
JOSÉ VILLAPresident/Chief Strategy OfficerSensis
View bio here.

THANK YOU TO OUR 2024 SUNRISE HONORS SPONSORS:

We invite you to become a valued supporter as we recognize and celebrate the remarkable achievements of deserving individuals. By lending your support, you will play a pivotal role in acknowledging the dedication, expertise, and impact of these outstanding professionals.
If you are interested in sponsorship, please click below for sponsorship kit, or contact executive.director@prsala.org or call the office: (626) 313-4343.
CLICK HERE TO BE A SUPPORTER.

Dodgers Night Out
2024-08-21 19:10 - 21:00 | Dodger Stadium, 1000 Vin Scully Ave, Los Angeles, CA, 90012, United States
PRSA-LA is excited to announce our highly anticipated Dodgers Night on Wednesday, August 21st, at 7:10 pm PT! This event will raise funds for the PRSA-LA Scholarship Program, supporting outstanding college students pursuing degrees in Public Relations or Communications.

We have secured 75 tickets for this exclusive event, so grab yours before they’re gone! The Dodgers will be hosting the Seattle Mariners.

Dodgers Night Out

Wednesday, August 21st, 7:10 pm PT

Dodger Stadium
1000 Vin Scully Ave, Los Angeles, CA 90012

REGISTER HERE

By participating in this event, you can enjoy an exhilarating Dodgers game while contributing to the future of PR by supporting deserving students through the PRSA-LA Scholarship Program. These scholarships help recognize and assist exceptional undergraduate and graduate students in pursuing careers in Public Relations or Communications.

Student scholarship winners will be announced in the summer and awarded their scholarships for the fall semester. They will also receive one year of FREE access to all PRSA-LA webinars and events, providing valuable networking opportunities and the chance to learn from seasoned PR professionals.

For more information about the PRSA-LA Scholarship Program and its impact, please visit the Scholarship homepage here.

Join PRSA-LA at Dodgers Night and help us hit a home run for the PRSA-LA Scholarship Program! Your support makes a difference. We’ll follow up with the attendees on where we’ll meet at the game for some fun networking.

Dodgers Night Out Ticket Pricing

Students: $30 each
PRSA-LA Members: $40 each
Non-PRSA-LA Members: $50 each

We look forward to seeing you there!

REGISTER HERE
