PRSA-LA

At Breakfast With....L.A.'s Top Newswires
2015-07-29 08:00 - 09:30 (America/Los_Angeles) | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
Coverage for your news, event, business or product in any media outlet is a huge score. But how can you break through the clutter and grab the attention of busy editors and reporters? Learn the answer firsthand when you join this exclusive panel for an in-depth discussion with L.A.’s most influential newswire reporters and editorial gatekeepers.
Each panelist will share insights on what to pitch, when to pitch, and how to pitch everything — from evergreen executive profiles and trend pieces to human interest stories. You’ll leave with practical tips on how to win major points with both your boss and the press.

Who:
Panelists:

Anthony Marquez, L.A. Bureau Chief, Associated Press

Lori Streifler, Editor, City News Service

Daniel Taub, Real Estate Editor, Bloomberg News

When:
Wednesday, July 29, 2015
8:00 a.m. to 9:30 a.m.*
Continental breakfast will be served.
(*Please arrive by 7:45 a.m.; Program will begin promptly at 8 a.m.)

Where:
The Gas Company Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (Conference Room 2A)
Los Angeles CA 90013-1011
Parking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry, no parking validations.

RSVP and Cost:
$15 – PRSA-LA & YP members
$25 – Non-members/Guests
$10 – PRSSA student members
Payment at the door. Check encouraged; cash also accepted. Sorry, no credit cards.
Advance Reservations Required
Alfredo E. Padilla
Alfredo@prsala.org (Subject line: Wire Service News)

Sponsored by:

Join PRSA-LA @ Social Media Week for Our Branded Content Panel and Save 20% on Your Full-Week Pass
2015-06-10 12:45 - 13:45
PRSA-LA is once again teaming up with Social Media Week Los Angeles (SMWLA) to be part of our region’s most dynamic and action-packed series of events exploring the intersection of social media technology, creativity and business.
This time we’re focusing on L.A.’s hometown advantage when it comes to content creation. It’s no longer enough to just get clients in the newspaper and on TV; PR pros now have to be adept at creating branded content that consumers want to share. The trick is understanding how to tell a story visually and connect with influencers… and that’s where L.A. has a hometown advantage. PRSA-LA’s panel at Social Media Week will explore how agencies are leveraging L.A.’s unrivaled storytelling infrastructure and talent. We’ll have some amazing speakers — and the one thing they all have in common is that they’re helping make Los Angeles ground-zero for the branded content revolution.

Panelists:
Tony Fur – Agent, CAA Marketing (a division of Creative Artists Agency)
Rob Jones – VP of Digital Strategy, Edelman (@stranger109)
Lorrie Boula – President, Soul Kitchen Management (@lorrieboo)
Brien Grant – Senior VP of Digital, The Wonderful Company
Clint Schaff – US General Manager, DARE; Adjunct Professor, USC Annenberg (@ClintSchaff)
Moderator:
Erik Deutsch – Principal, ExcelPR Group; Immediate Past President, PRSA-LA (@ErikDeutsch)
Hosted by Public Relations Society of America, Los Angeles Chapter (PRSA-LA)

When: Wednesday, June 10; 12:45 – 1:45 P.M.

Location:
Bergamot Station Arts Center, Santa Monica

Cost:
To register for this panel you must purchase a Social Media Week Los Angeles pass.
PRSA-LA members have a special discount code to save 20% on admission passes for all Social Media Week Los Angeles events (June 8-12).
Visit our event page to register, and use the following promo codes to save 20%:

This code provides a 20% discount on SMW LA Campus passes.
This code provides a 20% discount on SMW LA Insider passes.

TWEET TO WIN GIVEAWAY (ENDS SUNDAY, JUNE 7 @ 12:00 P.M. PDT)
Hey… Check it out! We’re giving away 10 FREE passes to Social Media Week L.A. via our “Teet to Win” giveaway.
1. To enter, retweet the following: Attend @PRSALA’s panel @ #SMWLA June 10 “L.A.’s Hometown Advantage for Branded Content” & save 20% on full-week pass http://bit.ly/prsalasmw
2. Winners will be announced on our Twitter stream. @PRSALA will ‘follow’ each winner so the winners can then respond via DM (direct message). Winners must ‘follow’ @PRSALA in order to receive direct messages.
3 . Ten (10) winners will be chosen randomly from eligible entries.
4. To enter, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright are called into question and cannot be verified.
5. Employees, partners and vendors of PRSA-LA and their immediate family members are not eligible to enter.
6. Only one retweet of each individual @PRSALA tweet will qualify as an entry, but individuals may retweet more than one @PRSALA tweet to gain multiple entries.
7. Winners will be announced on Twitter by 6 p.m. on Sunday, June 7.
PRSALA reserves the right to change, modify, alter the prize, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control.

This PRSA-LA Event Sponsored by:

Postponed - PRSA LA Senior PR Advisors Group, "A Conversation With Peter Marx and Yusef Robb"
2015-05-20 06:00 - 20:00 | Jonathan Club Downtown L.A., 545 South Figueroa Street, Los Angeles, CA, 90071, United States
NOTE – This program has been postponed until fall 2015. A new date will be announced soon.

By invitation only.
The recently formed LA Senior PR Advisors Group cordially invites you to attend the first of an inaugural series of exclusive programming titled “A Conversation With…”, which showcases influential voices in the Southern California region on topics of importance to the PR advisor community.

On May 20, “A Conversation With…” will feature a self-moderated discussion between Peter Marx, Chief Innovation Officer for Los Angeles Mayor Eric Garcetti, and Yusef Robb, former Director of Communications for Mayor Garcetti, on the Mayor’s agenda for advancing communications and the use of technology innovation and new media to reach the City’s constituencies.

You are invited to a private cocktail reception with the evening’s speakers at the Jonathan Club Downtown L.A., starting at 6 p.m., followed by our program from 7 – 8 p.m. Cost is $60 per person, and seating is limited so please respond by Monday, May 18. Hors d’oeuvres and refreshments will be served; parking is included.

Please click here to reserve your place. Advance reservations are required.
Jonathan Club DRESS CODE & ETIQUETTE
Cellular telephones, radios and laptop computers are never permitted in areas commonly enjoyed by other members. All attendees must observe the established Dress Code of the Club. The dress code requires conservative clothing in good taste, which includes suits or coat and slacks and a dress shirt with necktie for gentlemen, and dresses, skirts or tailored pant suits or evening pants outfits in conservative good taste for ladies in the Regan Room on the third floor. Denim clothing or other casual or informal attire is never acceptable. Guests in unacceptable attire will not be admitted to the Club, and no event refund will be issued by the PRSA-LA for guests denied admittance due to unacceptable attire. Use of the Club facilities is limited to the Regan Room on the third floor.

Peter Marx is the Chief Technology Officer for the City of Los Angeles. He was the first Chief Innovation Technology officer for the city and was appointed by Los Angeles Mayor Eric Garcetti on February 4th, 2014. His tasks include driving technology strategy across the City’s departments and agencies, working with the local and worldwide technology industries, and using data to upgrade performance throughout City government. Prior to coming to the Mayor’s Office, Marx was Vice President, Business Development, for Qualcomm Labs where he started the Gimbal initiative as part of his overall work on driving the development of new technologies ranging from augmented reality to context awareness. He previously held the position of Vice President at Mattel handling digital and online products and services and was the Vice President, Emerging Technologies for Universal Studios. He has spent his career writing software, working with technologies and technologists, and driving the state-of-the-art forward. Marx also holds the position of Adjunct Professor at the University of Southern California.

Yusef Robb was until this month Director of Communications to LA Mayor Eric Garcetti. He previously served the administrations of Gov. Gray Davis, CA Controller Steve Westly and L.A. Mayor Jim Hahn. His private sector experience includes advising the largest global entertainment event in history, groundbreaking Supreme Court litigation, and cutting-edge businesses and leading non-profit organizations. He has worked across the United States and in Asia, Europe and South America and is a seasoned spokesperson with appearances ranging from the New York Times and the CBS Evening News to Elle and Spin.

Robb provides strategic communications counsel to individuals, businesses, organizations and initiatives. A veteran political operative, he has advised campaigns for President, California
Governor, New York Governor, New York Comptroller, Los Angeles Mayor and those for and against ballot initiatives — including the costliest initiative campaign in US history.

The LA Senior PR Advisors Group is a new organization created by the Los Angeles chapter of PRSA for Southern California-based public relations professionals and executives with 20+ years of experience. The group provides peer networking and professional development opportunities that are relevant to the profession’s most experienced practitioners. Membership in the group is by invitation. Referrals for qualified members are accepted.
Sponsored by

Los Angeles TV News Planning Editors/Producers Copy
2015-05-14 08:00 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
Who:
Elizabeth Chavolla, news producer; editor ‘Enfoque’, KVEA-TV Telemundo 52
Jay Eckstein, planning editor, KABC-TV 7 Eyewitness News

Tim Logan, Writer, Los Angeles Times

More speakers to be announced…

What:
Learn how to win media coverage by hearing from top news producers, planning editors, and writers from Los Angeles top media outlets. This nuts-and-bolts session will help gain the ear and the trust of these editorial “gatekeepers.”
You will also discover:

What journalists think as they answer your call and read your pitch
How to recognize and develop news potential of any broadcast story
What stories they want and how to pitch them

When:
Thursday, May 14, 2015
8:00 to 9:00 a.m.* (Continental breakfast will be served)
*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.

Where:
Southern California Gas Co. Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (Conference Room 2A)
Los Angeles CA 90013-1011

Parking:
Parking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand (Five-minute walk.) Sorry, no parking validations.

Cost:
$15 for PRSA members, $25 for non-members, $10 for PRSSA student members. Payment by check encouraged; cash also accepted. Sorry, no credit cards.

RSVP:
RSVP – ADVANCE RESERVATIONS REQUIRED — RSVP to Alfredo E. Padilla; alfredo@prsala.org (Subject line: TV Producers)

Sponsored by:

Los Angeles TV News Planning Editors/Producers
2015-05-14 08:00 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States

ConneXions Mixers
2015-05-13 17:30 - 19:30
PRSA Los Angeles Chapter invites you and your colleagues to our no-cover-charge ConneXions Networking Mixers, simultaneously at six locations throughout Greater Los Angeles!

Each mixer is co-hosted by members of our Board of Directors and is open to all PR professionals (members and non-members) and PR service providers.

Attend a ConneXions Mixer near your work or home to network with other PR pros and learn more about how PRSA-LA can help support your career and professional endeavors.

No cover charge!
Bring your business cards and let’s network!

Most locations will have complimentary hors d’oeuvres plus a door prize drawing.

Non-hosted bar, however, some locations are offering a free signature drink for the first 20 people to arrive!

Post-mixer dining is optional and encouraged to support the establishments graciously welcoming PRSA-LA.

No charge, but advance reservations are required. Please select your location below.

ConneXions Networking Mixers
2015-05-13 17:30 - 19:30 | Multiple
PRSA Los Angeles Chapter invites you and your colleagues to our no-cover-charge ConneXions Networking Mixers, simultaneously at six locations throughout Greater Los Angeles!

Each mixer is co-hosted by members of our Board of Directors and is open to all PR professionals (members and non-members) and PR service providers.

Attend a ConneXions Mixer near your work or home to network with other PR pros and learn more about how PRSA-LA can help support your career and professional endeavors.

Bring your business cards and let’s network!
Most locations will have complimentary hors d’oeuvres plus a door prize drawing.
Non-hosted bar, however, some locations are offering a free signature drink for the first 20 people to arrive!
Post-mixer dining is optional and encouraged to support the establishments graciously welcoming PRSA-LA.

Advance registration required! Choose your location, below, then click on the registration form at the bottom of the page to register.

Downtown Los Angeles
Soleto Trattoria and Pizza Bar
801 S. Figueroa St., Los Angeles, CA 90017
Parking: Valet Parking $5 with validation
Co-Hosts: Jean Gonsoulin, Principal, The Gonsoulin Group, President, PRSA-LA
Alfredo Padilla, Asst. V.P. Consumer Lending Communications, Wells Fargo, President-Elect PRSA-LA

Hollywood
Tinhorn Flats Saloon & Grill
1724 N Highland Avenue, Suite 100, Los Angeles, CA 90028
(Corner of Highland and Yucca)
Parking: 2 hours free with validation (enter off Yucca, behind restaurant)
Co-Hosts:Rita Tateel, President of The Celebrity Source, Past-President, PRSA-LA
Erik Deutsch, Principal, ExcelPR Group, Immediate Past-President, PRSA-LA

Long Beach
Gladstone’s
330 South Pine Avenue, Long Beach, CA 90802
Parking: Valet Parking $6 (up to 5 hours with validation)
Host: Holly Ferris, President, Ferris Communications

Pasadena
Del Frisco’s Grille
55 South Lake Avenue, Pasadena, CA 91101
Parking: $5 flat rate (driveway between Chase Bank and restaurant)
Co-Hosts: Lotus Lou, PR Director, California Assn. of Realtors
Ron Owens, APR, Fellow PRSA, Managing Director/Integrated Brand Communications, Kaiser Permanente

San Fernando Valley
Ye Olde King’s Head Studio City
12969 Ventura Blvd., Studio City, CA 91604
Parking: Valet parking $4 in rear of restaurant
Co-Hosts: Dave Barthmuss, Group Manager, Communications (West), General Motors Company
Mindy Brundige, Executive Director, PRSA-LA

Santa Monica
Del Frisco’s Grille
1551 Ocean Ave., Santa Monica, CA 90401
Parking: Valet parking $8 with validation, adjacent to Del Frisco’s Grille on Ocean Avenue. Due to construction, Colorado Blvd. will be closed on and off. Please use alternate route via Broadway and Ocean Avenue.
Co-Hosts: Alan Caldwell, Southern California Communications and Government Relations Manager, Shell Oil Co.
Marshall Thompson, Producer, prvideo.tv

Online event registration for ConneXions Mixers powered by Eventbrite

25th Annual Kenneth Owler Smith Symposium -- "Diversity in an Age of Convergence: Conversity?"
2015-04-16
Diversity and Inclusion have long been topics of conversation in the PR/Communication profession. Despite numerous initiatives, many feel — and data suggest — that our ranks don’t adequately reflect the society in which we live.
And now comes the era of convergence — an era that will be the most prosperous in our profession’s history, but only if we can attract people with the requisite new talents and perspectives.
What happens when the Diversity and Convergence imperatives collide? Have we entered a time of “Conversity?” What exactly are we trying to achieve, and what do we do next?
These and other pressing questions will be on the table at the 25th Annual Kenneth Owler Smith Symposium.

Click here for details and registration information.

Independent Practitioners Alliance Luncheon Copy
2015-04-09 12:00 - 13:30 | The Capital Grille at Beverly Center, 8614 Beverly Blvd., #159, Los Angeles, CA, 90049, United States
“Learning the Dance of Business Development”
Thursday, April 9, 2015
12:00 – 1:30 p.m.

It has been said that generating new business is a lot like dancing. You build your reputation, court your prospect, and find the balance between coming on too strong and making sure you’re not forgotten.

At the April 9 Independent Practitioners Alliance luncheon, Robert Alaniz and Christy Noel will show you the right steps and the right strategy for growing your book of business. You will learn how to:

Develop an effective prospect database
Generate referrals the smart way
Get your pitch through the clutter
Convince larger agencies and companies to consider you
Keep open the new business pipeline
Convert maybe to yes

ABOUT THE SPEAKERS

Robert Alaniz is senior partner and chief media strategist for Milagro Strategy Group, a strategic public relations/public affairs firm where he directs client relations, business development and talent recruitment. He also oversees its public relations, crisis communications, issues management, public affairs, media relations and Latino marketing and outreach activities. Robert has held executive communications/public affairs positions at the Los Angeles Unified School District and The California Endowment, and senior positions at The Rogers Group and Hill & Knowlton. He was communications director for former Los Angeles County Supervisor Gloria Molina and public affairs director at the Los Angeles Community Redevelopment Agency.

Christy Noel is an accomplished B2B and B2C marketing and operations consultant with significant experience in business and sales development; business strategy; product development; advertising; retention marketing; digital marketing, including SEO, search engine marketing, social media, email and website development; marketing communications; and public relations. Her firm, Christy Noel & Co., has developed cost-effective marketing, sales and operational programs that boosted corporate and product recognition for Oakwood Worldwide, MyPoints.com, Classmates.com, Goldline International, Eccentex, Trusonic, United Online, LEHR, MASS Group, and Leukemia & Lymphoma Society. She earlier held senior marketing positions at SaverNation, DMX, Inc. and Delphi Display Systems.

Location

The Capital Grille at Beverly Center
8614 Beverly Blvd., Los Angeles, CA 90048
(310) 358-0650

Lunch provided. Advanced reservations required. Register here, pay at the door.

$30 – PRSA-LA & YP members
$40 – Non-members/guests
$25 – PRSSA and PRSA YP Members

A two-course pre-set lunch includes choice of non-alcoholic beverage. Vegan option is available upon advance notice. Please choose the vegan option when registering.

Free parking – The Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd.

RSVP
Advance reservations required for guaranteed participation; payment of cash or check taken at the door. Please, no credit cards. Click here to secure your registration.

Western District Conference Dine Arounds
2015-03-20 19:00 - 22:00
As part of the Western District Conference experience, we are offering a “Dine Around Downtown” event on Friday, March 20th beginning at 7 p.m. Attendees will have the opportunity to choose from a number of the area’s most popular restaurants for a delicious, fun dinner with fellow conference participants. Downtown LA is the city’s hottest area right now and the vibrancy and excitement of the South Park district where the Western District Conference is located makes this a truly great way to experience Los Angeles.
It’s simple to participate: Choose a restaurant from the list below (more choices are expected to be added in February) and pay in advance for your meal. All meals are prix fixe menus and pricing, and cost includes tax and tip. Reservations will be made at the restaurant for you and all dinners start at 7 p.m. on Friday, March 20th. All restaurants are within easy walking distance to the conference hotel, JW Marriott at LA Live.

Western District Conference
2015-03-19 18:00 - 2015-03-21 12:00 | JW Marriott Los Angeles L.A. LIVE, 900 West Olympic Boulevard, Los Angeles, CA, 90015, United States
PRSA Western District ConferenceThursday, March 19 – Saturday, March 21, 2015
J.W. MarriottDowntown at L.A. LIVE900 West Olympic BoulevardLos Angeles, CA 90015
Yes. Everything is PR.Social media. Big Data. Consumer Marketing….it all involves PR. Really.
In March 2015, the PRSA LA Chapter will host the annual PRSA Western District Conference. The conference is the Western District’s largest professional development event, and consistently attracts over more than 250 PR professionals from a broad range of industries and market segments. Attendees include owners, partners, and associates of small, mid-size, and large PR agencies; independent practitioners; corporate communicators; public information officers; publicists; and government and non-profit communications professionals, all of whom come to the conference to connect with colleagues, obtain new ideas and perspectives, and share best practices that can immediately be implemented in their respective organizations.
Our The theme – “Yes. Everything is PR” is for the 2015 PRSA Western District Conference will soon be announced, and it will focus on is reflective of the rapidly-changing transforming world of PR: From the disintegration of traditional media, to the rise of social media, from multi-layered strategies to cutting-edge technologies; from Big Data to Big Brands; from the constant desire for new ideas for brand awareness to the ever-present need for reputation management.
More details will be announced soon.

WDC 2015 Program and Partners
2015-03-19 13:00 - 2015-03-21 16:00 | JW Marriott Los Angeles L.A. LIVE, 900 West Olympic Boulevard, Los Angeles, CA, 90015, United States
The PRSA Western District Partners Program is the perfect place to show your support for the PRSA, honor a colleague or market your products and services to a select group of dignitaries and business professionals.

Artwork must be 300 dpi and designed as grey-scal or B&W (NO COLOR, unless CENTER PAGE as noted)
Composed files should include all fonts outlined and be submitted electronically as a hi-res PDF, JPG orTIFF*

Dimensions and prices are as follows (as each ad will be surrounded by a white border, art may bleed to edge of specified space):
Quarter Page (vertical orientation: 3.625″ w x 4.875″ h) $200
Half Page Horizontal (7.5″ w x 4.875″ h) $275
Half Page Vertical (3.625″ w x 10″ h) $275
Full Page (7.5 ” w x 10″ h) $500
Full Page, Inside Cover – 4 color (7.5″ w x 10″ h) $1000

Deadline: Composed Final Art must be received no later than Thursday, March 12, 2015
Reserve Your Space by clicking on the desired ad size and submitting payment or by contacting Mindy Brundige, mindy@prsala.org, 1.818.582.3233
*Send composed hi-res art files to Joanne Lichtenstein, joanne@joannelichtenstein.com
If creative design services are needed for your artwork, please contact Joanne for a quote.

To pay by check, make check payable to PRSA-LA and mail to:
11271 Ventura Blvd., #376, Studio City, CA 91604
Space is not guaranteed until payment is made in full.

PRSA Western District Conference, March 19 - 21, 2015
2015-03-19 - 2015-03-21
Yes. Everything is PR.
Social media. Big Data. Consumer Marketing… it all involves PR. Really.

PRSSA One-Day Conference
2015-03-07 09:00 - 16:00 | Roski Dining Room – University Hall, Loyola Marymount University Dr, Los Angeles, CA, 90045, United States
Network. Learn. Be Inspired!

Saturday, March 7, 2015
9 a.m. – 4 p.m.

PRSSA/PRSA Members: $25
Non-PRSSA/PRSA Attendees: $35

Fee includes all sessions, continental breakfast, lunch, and sweets.

Opening Session: Bridging the Generational Divide in the Workplace – Keeping Your Sanity Working with Old Schoolers
Presented by:
Christopher Perez, Marketing & PR Counselor, Chris Perez Consulting
Matt Prince, PR Manager, Taco Bell

More program details coming soon.

Loyala Marymount University
University Hall (Roski Dining Room)
1 LMU Drive
Los Angeles, CA 90045
Parking: Free parking is located under the building (University Hall.) Entrance is off Lincoln Boulevard.

Questions? Contact Holly Ferris at holly@ferriscomm.com

3rd Annual PRSSA One-Day Conference
2015-03-07 09:00 - 16:00 | Loyola Marymount University, University Hall, 1 LMU Drive, Los Angeles, CA, 90045, United States
Network. Learn. Be Inspired!

Saturday, March 7, 2015
9 a.m. – 4 p.m.

PRSSA/PRSA Members: $25
Non-PRSSA/PRSA Attendees: $35

Fee includes all sessions, continental breakfast, lunch, and sweets.

PROGRAM DETAILS

Keynote Opening Session
Bridging the Generational Divide in the Workplace: Keeping Your Sanity Working with Old Schoolers

PRESENTERS:
Christopher Perez, Marketing & PR Counselor, Chris Perez Consulting
Matt Prince, PR Manager, Taco Bell

Morning Breakout Sessions
(choose one)

Nailing the Interview –
Tips on making a great first impression

MODERATOR:
Jean Gonsoulin, President, The Gonsoulin Group

PANELISTS:
Diane Bergman, APR, Vice President of Marketing and Communications, LA Opera
Peter Hidalgo, APR, Director, Government Relations, Time Warner Cable
Ericka Iniguez, Senior Programs & Outreach Manager, The LAGRANT Foundation

Seeking a Creative, Strategic Thinker –
What does being creative and strategic really mean, and how can you develop both

PRESENTER:
Curt Doty, Senior Vice President, Creative Technology Platforms, Weber Shandwick

Afternoon Session

Bringing a PR Concept to Life:
Collaborating with Peers, Learning and Sharing Best Practices

FACILITATOR:
Scott Pansky, Co-Founder & Senior Partner, Allison+Partners

JUDGES:
Dave Barthmuss, Group Manager, Policy and Product, General Motors
Alan Caldwell, Southern California Communications & Government Relations Manager, Shell Oil Co.
Ericka Iniguez, Senior Programs & Outreach Manager, The LAGRANT Foundation
Deanne Yamamoto, Managing Director – Los Angeles, Golin

Loyala Marymount University
University Hall (Roski Dining Room)
1 LMU Drive
Los Angeles, CA 90045
Parking: Free parking is located under the building (University Hall.) Entrance is off Lincoln Boulevard.

Questions? Contact Holly Ferris at holly@ferriscomm.com

Sponsored by:

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Red Carpet Confessions
2015-02-25 17:30 - 20:00 | Luxe Sunset Boulevard Hotel, 11461 Sunset Blvd, Los Angeles, CA, 90049, United States
Red Carpet Confessions: How Brands are Sharing the Spotlight at the Entertainment Industry’s Biggest Events
From the Golden Globes to the Grammys, Sundance to Coachella, the red carpet is rolling out for the entertainment industry’s biggest names and hottest stars and brands are clamoring to be part of the action. Brand integration and influencer seeding opportunities abound, but is it worth it? Our expert panels will share secrets on how brands can make the most of their investment and leverage the spotlight at these major events. We’ll also ask panelists to give us the wrap-report on this year’s awards shows and tell us which brands they think won big. Will we see a repeat of Samsung’s selfie seen round the world? Don’t miss this scintillating conversation!

Red Carpet Confessions: How Brands are Sharing the Spotlight at the Entertainment Industry's Biggest Events
2015-02-25 17:30 - 20:00 | Luxe Hotel Sunset, 11461 Sunset Boulevard, Los Angeles, CA, 90049, United States
From the Golden Globes to the Grammys, Sundance to Coachella, the red carpet is rolling out for the entertainment industry’s biggest names and hottest stars and brands are clamoring to be part of the action. Brand integration and influencer seeding opportunities abound, but is it worth it?
Our expert panels will share secrets on how brands can make the most of their investment and leverage the spotlight at these major events. We’ll also ask panelists to give us the wrap-report on this year’s awards shows and tell us which brands they think won big. Will we see a repeat of Samsung’s selfie seen round the world? Don’t miss this scintillating conversation!

Moderator: Rita Tateel, President, The Celebrity Source
Panelists:
Susan Ashbrook, Author, “Will Work for Shoes: The Business Behind Red Carpet Product Placement”
Dave Barthmuss, Group Manager, Chevrolet (GM West)
Katie Kennedy, Director, Corporate Development, Sundance Institute
Stacy Jones, CEO, Hollywood Branded
Sallie Olmsted, Executive Vice President, Rogers & Cowan

Date and Time:
Wednesday, February 25, 2015
Check In and Networking: 5:30 – 6:30 p.m. (Light meal, no host bar)
Program, panel discussion, Q&A: 6:30 – 8:00 p.m.

Location:
Luxe Hotel Sunset
11461 Sunset Boulevard
Los Angeles, CA 90049
Click here for directions and parking information. Valet parking $15 per car.

Cost:
$45 – PRSA-LA, PRSA Sports & Entertainment Section and EPPS Members
$65 – Non Members and Guests
Special price for YP and PRSSA student members!
$10 – Young Professionals and PRSSA

RSVP: Register below; no refunds after Monday, February 23; advance reservations required. Same day registrations may be subject to a $10 registration fee, but reserve your spot early as PRSA-LA programs often sell out.

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EPPS Connecting with AP's Digital World
2015-02-25 08:00 - 09:00 | The Hollywood Museum, 1660 Highland Avenue, Hollywood, CA, 90028, United States
FREE! To the first 25 PRSA-LA Members who respond:
Here’s your chance to meet and learn from Associated Press entertainment editors and reporters! Join the Entertainment Publicists Professional Society (EPPS) at The Hollywood Museum on Wednesday, February 25th from 8 a.m. to 10 a.m., as AP’s panel of experts share how PR pros can best work with the world’s largest news-gathering organization for the mutual benefit of our clients and AP’s vast audience. Plus, find out how AP can deliver your news with speed, accuracy and integrity to all corners of the digital universe. In addition, AP will share what it is doing to maintain its leadership in global entertainment news across all formats in an increasingly mobile marketplace.

When:

Wednesday, February 25 | 8:00 – 10:00 a.m.

Where:
The Hollywood Museum | 1660 N. Highland Ave., Hollywood

At Breakfast With.......Ethnic Media Copy
2015-02-18 08:00 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
TELLING YOUR STORY TO ETHNIC MEDIA: KEY MEDIA DECISION MAKERS SHARE EXCLUSIVE PITCHING TIPS

Who:
Brandon Brooks, Managing Editor, LA Sentinel
Nicole Chang, Staff Writer, Korea Daily
Alejandro Maciel, Managing Editor, Hoy Newspaper
Wang Pheel, Anchor and Reporter, KSCI-TV LA 18
Stephanie Wu, Reporter, World Journal

What:
The explosive growth of multicultural communities, now representing more than one-third of the nation’s population, means that multicultural media outlets have a more powerful voice than ever. Our panelists from several ethnic media outlets will discuss the type of news they cover and how public relations professionals best capture their attention.

When:
Wednesday, February 18, 2015
8:00 to 9:00 a.m.* (Continental breakfast will be served)
*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.

Where:
Southern California Gas Co. Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (Conference Room 2A)
Los Angeles CA 90013-1011

Parking:
Parking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand (Five-minute walk.) Sorry, no parking validations.

Cost:
$15 for PRSA members, $25 for non-members, $10 for PRSSA student members. Payment by check encouraged; cash also accepted. Sorry, no credit cards.

RSVP:
RSVP – ADVANCE RESERVATIONS REQUIRED — RSVP to Alfredo E. Padilla; alfredo@prsala.org (Subject line: Ethnic Media)

Sponsored by:

At Breakfast With.......Ethnic Media
2015-02-18 08:00 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States

Independent Practitioners Alliance Luncheon
2015-02-12 12:00 - 13:30 | The Capital Grille at Beverly Center, 8614 Beverly Blvd., #159, Los Angeles, CA, 90049, United States
HOW TO BUILD A VIRTUAL PR FIRM THROUGH ALLIANCES AND PARTNERSHIPS
Thursday, Feb. 12, 2015
12:00 – 1:30 p.m.

More and more companies and organizations are seeking out independent consultants and freelancers, thanks to the flexibility, niche expertise and, of course, the cost savings that this model provides for public relations support. For those who understand how to bring the right resources to the table, solo public relations practitioners can find extraordinary success in building long-term client partnerships and growing their business overall.
This year’s first PRSA-LA Independent Practitioner’s Alliance luncheon focuses on how you can expand your service offerings and bring a “best teams” approach to your client prospects that gives you an edge over your competition. You’ll learn how to:

Uncover alliance and partnership opportunities
Market yourself as a partner
Find the best-qualified partners
Structure alliances
Pitch new business
Service virtual accounts

About the speakers:
Jean Gonsoulin and Denis Wolcott have built well-respected virtual public relations firms by partnering with independent and freelance public relations practitioners who bring a wide range of specialized capabilities.

Jean Gonsoulin is president of The Gonsoulin Group and president of the Los Angeles chapter of PRSA. Her public relations consultancy, which has operations in Los Angeles and San Francisco, is anchored by her nearly 30-year career in public relations, corporate communications and marketing that spans both the agency and corporate sectors. Before launching her firm in 2010, she served as executive vice president at GolinHarris, vice president of corporate communications at Clear Channel Entertainment, and vice president and managing director at Weber Shandwick.

Denis Wolcott, APR, president of The Wolcott Company, founded his public relations, public affairs and strategic communications consultancy in 2008. During his 20-year career in public relations, he served as media services section manager at the Metropolitan Water District of Southern California and as a vice president at what is now known as Stoorza Communications. He was an award-winning reporter and editor for several daily newspapers, including the Los Angeles Daily News. He is a PRSA-LA board member.

Location

The Capital Grille at Beverly Center
8614 Beverly Blvd., Los Angeles, CA 90048
(310) 358-0650

Lunch provided. Advanced reservations required.

$30 – PRSA-LA & YP members
$40 – Non-members/guests

A two-course pre-set lunch includes choice of non-alcoholic beverage. Vegetarian option is available upon advance notice.

Free parking – The Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd.

RSVP
Advance reservations required for guaranteed participation; payment of cash or check taken at the door. Please, no credit cards. Click here to secure your registration.

State of the State of PR
2015-01-28 17:30 - 20:30 | TBD
Title: “The State of the State of PR: How Content is Evolving to Tell Our Stories”

Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to finely tune information to more effectively meet audience needs and interests and to shape that content for better channel distribution and feedback. Moreover, this evolution in content consumption brings employment and career ramifications to our field because it’s influencing how organizations structure their PR staff resources.

This year’s panel discussion for PRSA-LA’s annual look ahead at the PR industry in Southern California will feature case studies and expert insights from the region’s top PR practitioners representing a variety of perspectives from corporate to agency to non-profit. Don’t miss this chance to hear from those who are delivering content in cutting-edge, compelling ways.

For the first time, this kick-off event will include an Annual Meeting of the Membership where the incoming PRSA-LA president, Jean Gonsoulin, will introduce the new chapter Board of Directors and present an overview of the strategic plan for 2015.

Register today for this very special evening, as this event typically sells out.

Date: Wednesday, January 28, 2015
Time:
5:30 – 6:30 p.m. Registration, networking mixer
6:30 – 7:00 p.m. Seating, welcome, Annual Meeting of the Membership
7:00 – 8:30 p.m. Moderated panel presentation

Location:
Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA 90012
Click here for directions.

Moderator: Jerry Swerling, Director of PR Studies, USC Annenberg School for Communications and Journalism

Panelists:
Duane Bates, Sr. Director of Digital Communications Strategy and New Media, Habitat for Humanity International
Sally Falkow, APR, President, Meritus Media
Daniel Lemin, President, One Good Brand
Josh Rose, Chief Creative Officer, Weber Shandwick
Robert Rose, Chief Strategy Officer, The Content Marketing Institute
Rob Six, Sr. Vice President of Corporate Communications, Roll International

The State of the State of PR: How Content is Evolving to Tell Our Stories
2015-01-28 17:30 - 20:30 | Omni Los Angeles Hotel at California Plaza
SOLD OUT!

5:30 – 6:30 p.m. – Registration, networking mixer
6:30 – 7:00 p.m. – Seating, welcome, Annual Meeting of the Membership
7:00 – 8:30 p.m. – Moderated panel presentation

Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to finely tune information to more effectively meet audience needs and interests and to shape that content for better channel distribution and feedback. Moreover, this evolution in content consumption brings employment and career ramifications to our field because it’s influencing how organizations structure their PR staff resources.

This year’s panel discussion for PRSA-LA’s annual look ahead at the PR industry in Southern California will feature case studies and expert insights from the region’s top PR practitioners representing a variety of perspectives from corporate to agency to non-profit. Don’t miss this chance to hear from those who are delivering content in cutting-edge, compelling ways.

For the first time, this kick-off event will include an Annual Meeting of the Membership where the incoming PRSA-LA president, Jean Gonsoulin, will introduce the new chapter Board of Directors and present an overview of the strategic plan for 2015.

Register today for this very special evening, as this event typically sells out.

Moderator:
Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism

Panelists:
Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International
Sally Falkow, APR, President, Meritus Media
Daniel Lemin, President, One Good Brand
Josh Rose, Chief Creative Officer, Weber Shandwick
Robert Rose, Chief Strategy Officer, Content Marketing Institute
Rob Six, Senior Vice President of Corporate Communications, Roll Internaional

Location:
Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA 90012
Click here for directions and parking information. Valet parking $15 per car.

Cost
$45 – PRSA, HPRA and BPRS Members
$65 – Non Members and Guests
$25 – PRSSA Students and PRSA YP Members

SOLD OUT! Thank you for your interest in the PRSA-LA!

PRism Awards Duplicates
2014-12-04 09:00 - 2014-12-31 12:00
Order duplicate PRism Awards Trophies or Awards of Excellence Certificates. Once you receive your confirmation via email, send your mailing address along with the details for inscription (or say “same” if you want the same inscription on your current trophy or certificate) to mindy@prsala.org, subject line, “PRism Awards Duplicates Information.”
Orders will be taken until Wednesday, December 31, 2014. Duplicate Awards of Excellence will be mailed by January 15, 2015, and duplicate PRism Awards trophies will be shipped by January 31, 2015. Prices include tax and shipping.
For questions, please send a note to mindy@prsala.org

At Breakfast With...Meet the KPCC-FM Newsroom - PR Tips and Strategies to Reach Millions of Radio Listeners
2014-12-03 08:00 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
Everybody knows the two toughest-and often most dreaded-jobs in PR are phone pitching and follow-up calls. The good news is that if you know how to pitch, journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KPPC editorial “gatekeepers.” You will also discover:

What reporters really think as they answer your call and read your pitch
What are the best techniques to gain their attention and trust
How to recognize and develop news potential of any broadcast story
Find out what stories they are looking for and how to pitch them
Which community/business rends are commanding coverage

Panelists:

Joanne Griffin, Editor/Take Two, 89.3 KPCC-FM
Josie Huang, Emerging Communities Reporter,
89.3 KPCC-FM
Kristen Muller, Managing Editor, 89.3 KPCC-FM
More panelists to be announced!

Date and Time:
Wednesday, December 3, 2014
8:00 a.m. to 9:00 a.m.*
Continental breakfast will be served.

(Please arrive by 7:45 a.m.; Program will begin promptly
at 8 a.m.)

Location:
Southern California Gas Co. Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (2A Conference Room)
Los Angeles CA 90013-1011

Parking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand (5 min. walk.) Sorry, no parking validations.

Cost:

$15 – PRSA-LA & YP members
$25 – Non-members/Guests
$10 – PRSSA student members
Payment at the door. Check encouraged; cash also accepted. Sorry, no credit cards.

RSVP:
Advance Reservations Required
Alfredo E. Padilla
Alfredo@prsala.org (Subject line: KPCC)

Sponsored by:

50th Anniversary PRism Awards Dinner
2014-11-19 18:00 - 22:00 | The Hollywood Roosevelt Hotel, 7000 Hollywood Boulevard, Hollywood , CA, 90028

50th Anniversary PRism Awards Tribute Program
2014-11-19 18:00 - 21:00 | Hollywood Roosevelt Hotel, 7000 Hollywood Blvd, Los Angeles, CA, 90028, United States
The Tribute Program is the perfect place to honor a colleague or market your products and services to a select group of dignitaries and business professionals.

Artwork must be 300 dpi and designed as grey-scal or B&W (NO COLOR, unless CENTER PAGE as noted)
Composed files should include all fonts outlined and be submitted electronically as a hi-res PDF, JPG orTIFF*

Dimensions and prices are as follows (as each ad will be surrounded by a white border, art may bleed to edge of specified space):
Quarter Page (vertical orientation: 3.625″ w x 4.875″ h) $250
Half Page Horizontal (7.5″ w x 4.875″ h) $375
Half Page Vertical (3.625″ w x 10″ h) $375
Full Page (7.5 ” w x 10″ h) $600
Full Page, Center Spread – 4 color (7.5″ w x 10″ h) $1,200

Deadline: Composed Final Art must be received no later than Thursday, November 13, 2014
Reserve Your Space by clicking on the desired ad size and submitting payment or by contacting Mindy Brundige, mindy@prsala.org, 1.818.582.3233

*Send composed hi-res art files to Joanne Lichtenstein, joanne@joannelichtenstein.com
If creative design services are needed for your artwork, please contact Joanne for a quote.

To pay by check, make check payable to PRSA-LA and mail to:
11271 Ventura Blvd., #376, Studio City, CA 91604
Space is not guaranteed until payment is made in full.

Bi-Coastal Hangout With PRSA New York
2014-11-13 12:00 - 13:00 | PRSA-LA Website
Join us as we link with our colleagues at PRSA New York for a FREE Bi-Coastal Media Hangout with top tier entertainment journalists. More details to follow soon.
Moderated by Howard Bragman, Reputation.com, Fifteen Minutes Public Relations and PRSA-LA PR Professional of the Year

Thursday, November 13, 2014
12 – 1 p.m. PT

Quality Time With PR Minds
2014-10-25 08:30 - 16:00 | RAND Corporation, 1776 Main Street, Santa Monica, 90401, United States
Call for Volunteers!
Quality Time with PR Minds 2014

Calling all PR professionals who want to give back! If you have at least two years of PR experience and are interested in donating your time and creativity to some very worthy nonprofits, then join PRSA-LA for “Quality Time with PR Minds” on Saturday, October 25, from 8:30 am – 4 p.m. at RAND Corporation in Santa Monica.

Quality Time is your opportunity to make a significant contribution in just one day by helping to inspire, encourage and empower local nonprofits to tackle their most challenging communications issues.

Quality Time also offers a unique venue to network and collaborate. Share your expertise and gain knowledge as you team up with other PR professionals and nonprofits for stimulating and productive brainstorm sessions. You will be teamed up with one or two other PR professionals to engage in one-on-one brainstorming and consultation with participating nonprofits.

Remember, a little quality time goes a long way. Join us as we celebrate 10 years of service!

Date: Saturday, October 25, 2014Time:
8:30 a.m. – 4 p.m.
Volunteers can choose to sign up for either the morning or afternoon session or both:
Morning session 8:30 a.m. – Noon
Afternoon session 1 – 4:30 p.m.During each session you will be teamed with one or two PR professionals and meet with two nonprofits for
75-minutes each. All-day volunteers will meet with four nonprofits over the course of the day.
Free networking luncheon from noon – 1 p.m. All volunteers and nonprofit attendees are welcome and encouraged to attend.

Location:
RAND Corporation
1776 Main Street
Santa Monica, CA 90401
Complimentary breakfast and lunch provided. Free parking. Click here to register.
