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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160128T170000
DTEND;TZID=America/Los_Angeles:20160128T200000
DTSTAMP:20260404T021815
CREATED:20181222T085407Z
LAST-MODIFIED:20190125T054842Z
UID:8277-1454000400-1454011200@prsala.org
SUMMARY:PRSA-LA Happy Hour at The Crossing
DESCRIPTION:Come toast the new year with PRSA-LA! Bring business cards and get ready to network. Meet the 2016 board of directors. Space is limited\, so advance reservations are a must;$20 by credit card advance payment; cash or check if paying at the door. Even if paying at the door\, you must have a reservation so we know you’re coming!\nSignature cocktail and light appetizers included in ticket price.\nIf you have a professional designation such as APR or Fellow PRSA\, please add it after your last name on the order form.  Example: Victoria Lelash\, APR (First name\, Victoria; Last name\, Lelash\, APR)
URL:https://prsala.org/event/prsa-la-happy-hour-at-the-crossing/
LOCATION:The Crossing\, 200 S. Hill Street\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160128T170000
DTEND;TZID=America/Los_Angeles:20160128T200000
DTSTAMP:20260404T021815
CREATED:20160113T170110Z
LAST-MODIFIED:20160128T161733Z
UID:4391-1454000400-1454011200@prsala.org
SUMMARY:Happy Hour at The Crossing
DESCRIPTION:TICKET SALES CLOSE AT NOON. THIS EVENT IS ALMOST SOLD OUT. A LIMITED NUMBER OF WALK IN TICKETS WILL BE AVAILABLE.\n\nWas your New Year’s resolution to network more? Ours\, too! Join us for PRSA-LA’s first happy hour of the year at The Crossing. Everyone in LA’s PR community as well as our friends in media are invited to join us to kick-off an exciting new year for the chapter and for our city. We’ll toast last year’s achievements\, welcome new chapter leadership\, make new contacts and celebrate the year ahead.\n  \nToast the New Year With Us! \nThe Crossing\n200 S. Hill St.\nLos Angeles\, CA 90012 \nAdvance reservations required! \n(Parking in paid lot\, Joe’s Parking approx. $6\, on Hill St. between 2nd and 3rd or metered street parking; two blocks from Civic Center/Grand Park Metro station.) \n\n\n\nBring business cards and get ready to network. Meet the 2016 board of directors. Space is limited\, so advance reservations are a must! $20 per person; pay by credit card in advance or at the door by cash or check. Even if paying at the door\, you must have a reservation so we know you’re coming! Register below. \nOne signature cocktail per person and light appetizers included in ticket price. \n\nIf you have a professional designation such as APR or Fellow PRSA\, please add it after your last name on the order form. Example: Victoria Lelash\, APR (First name\, Victoria; Last name\, Lelash\, APR) \n  \nTICKET SALES CLOSE AT NOON. THIS EVENT IS ALMOST SOLD OUT. A LIMITED NUMBER OF WALK IN TICKETS WILL BE AVAILABLE. \n\n  \n\n\n \nPowered by Eventbrite
URL:https://prsala.org/event/business-after-hours/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151209T074500
DTEND;TZID=America/Los_Angeles:20151209T093000
DTSTAMP:20260404T021815
CREATED:20151110T173519Z
LAST-MODIFIED:20151203T231201Z
UID:4199-1449647100-1449653400@prsala.org
SUMMARY:At Breakfast With...KVEA-TV Telemundo 52 Los Angeles - SOLD OUT!
DESCRIPTION:This event is SOLD OUT. Check back in January for future ABW dates!\nGet Up Close with the Journalists Who Deliver the News at Channel 52\nWho:  \nDaisy Espinoza\, Executive Producer\,\nNoticiero Telemundo 52\n \nLizbeth Licon\, Assignment Desk Manager\,\nNoticiero Telemundo 52\n \nDunia Elvir\, Co-Anchor\,\nNoticiero Telemundo 52 at 5:00 a.m. & 6:00 a.m.\n  \n  \nWhat:  \nWhat’s the best way public relations and communications professionals can pitch media stories to local media outlets? How valuable would it be to learn exactly what KVEA-TV Telemundo 52 News is looking for\, and the many ways that PR pros can earn media coverage with this influential TV station?  Discover how to grab the attention of editorial gatekeepers\, learn how the station is further investing in its news operation and what editorial hot buttons to hit when pitching your story ideas.  This event will feature a studio tour and panel discussion with top news team members. \nAgenda: \n\n8:00 am – 8:20 am – Studio/Newsroom Tour\n8:20 am – 9:00 am – Panel and Q&A session with newsroom staff\n9:00 am – 9:30 am – Network\n\n  \nWhen: \nWednesday\, December 9\, 2015 \n8:00 – 9:30 a.m. \nContinental breakfast will be served. \nPlease arrive at 7:45 a.m.  Program will begin promptly at 8:00 a.m. \n  \nWhere:  \nTelemundo 52 Los Angeles / KVEA\nBrokaw News Center\n100 Universal City Plaza\, Bldg. 2120\nUniversal City\, CA 91608Parking is included. Parking information will be sent upon completion of online reservation.\n  \nSold out! Thank you for your interest. Please check back in January for more great ABW events!
URL:https://prsala.org/event/at-breakfast-with-kvea-tv-telemundo-52-los-angeles/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151208T180000
DTEND;TZID=America/Los_Angeles:20151208T210000
DTSTAMP:20260404T021815
CREATED:20151121T154947Z
LAST-MODIFIED:20151202T215613Z
UID:4233-1449597600-1449608400@prsala.org
SUMMARY:Holiday Mixer!
DESCRIPTION:Join your PRSA-LA colleagues for a Member Holiday Mixer with HPRA (Hispanic Public Relations Society)\, BPRS (Black Public Relations Society) and NSHMBA (National Society of Hispanic MBA’s.)  Click here to register. \n  \nFor more information\, click here. \n  \n \n  \nTime: \n6:00 p.m. to 9:00 p.m. \n  \nLocation: \nYxta Cocina Mexicana \n601 S. Central Avenue \nLos Angeles\, CA 90021 \n  \n 
URL:https://prsala.org/event/holiday-mixer-details-announced-soon/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151119T120000
DTEND;TZID=America/Los_Angeles:20151119T133000
DTSTAMP:20260404T021815
CREATED:20151007T172112Z
LAST-MODIFIED:20151119T172716Z
UID:4033-1447934400-1447939800@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:The Consultant’s Toolbox: Finding the High-Impact\, Cost-Effective Resources to \nDeliver on Your Client’s Expectations\n\n  \nThursday\, Nov. 19\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \n“Musicians play their instruments. I play the orchestra\,” says Steve Jobs in the film chronicling his life. So\, too\, do independent practitioners who are expected to choreograph other service providers in delivering a flawless performance – at the right price – for their clients. \n  \nOn November 19\, Marisol Barrios and Jessica Payne will lead a roundtable forum that will help independent consultants and freelancers find cost-effective service providers and technologies – from “freemium” to premium – they can scale to service client projects and expand their own capabilities. \n  \nCome prepared! This will be a highly interactive forum during which you can ask for referrals and recommend your own trusted service providers. \n  \n\n\n\n\n\nMarket research/data\nPR measurement\nMedia databases\nMedia buying\nContent development\n\n \n\n\nSpecial event production\nVideography\, audiovisual\nGraphic design and printing\nWebsite design\nEmail marketing\n\n \n\n\n\nABOUT THE SPEAKERS \n  \nMarisol Barrios\, APR\, is director of communications at Hillsides\, which provides mental health services to at-risk children and families throughout Los Angeles County. She also maintains an independent communications practice\, Mission Driven PR\, and a fictional blog\, MissGuidedMom.com. Earlier in her 20-year career in communications\, public relations and the nonprofit sector\, she was publisher of Latina Bride magazine\, and served as a California State Legislature media coordinator and field representative and in the Interactive Marketing Department at Toyota Motor Sales. \n  \nJessica Payne is founder of STRATEGY FOR IMPACT\, a Los Angeles-based personal brand and digital marketing consultancy specializing in the holistic brand strategy that combines content\, channels and communities to create powerful relationships and online experiences. She also produces a social media podcast series\, “Strategy Bites.” Through her work here in the United States and abroad\, Payne has successfully launched companies and products\, rallied communities and helped entrepreneurs land dream jobs and reach millions of consumers through social media engagement. \n  \nCost (Pay below!): \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. Important! If you have severe food allergies or dietary restrictions\, please advise Mindy Brundige via email\, mindy@prsala.org  \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \nNo refunds after Monday\, November 16. \nQuestions? Please contact Mindy Brundige at the PRSA-LA Office\, mindy@prsala.org\, 1.818.582.3233
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-2/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151106T090000
DTEND;TZID=America/Los_Angeles:20151106T170000
DTSTAMP:20260404T021815
CREATED:20151023T233143Z
LAST-MODIFIED:20151023T233143Z
UID:4105-1446800400-1446829200@prsala.org
SUMMARY:Digital Growth Summit presented by MediaLeaders.com
DESCRIPTION:The Digital Growth Summit is a conference based in Los Angeles at Microsoft HQ in Playa Del Rey\, that will feature about 40 expert panelists across 10 panel discussions on digital topics that help brands and businesses build a better online presence to attract more customers. \n  \nIt’s a fast paced day of tactics and new trends. Each attendee will learn tactical formulas they can instantly implement at their company (and network with other professionals). \n  \nThis Summit is sponsored by Microsoft\, Belkin\, FreshBrothers and BusinessWire\, in addition to PRSA-LA. \n  \nThis event is limited to 120 professionals from brands\, businesses\, startups and agencies that want to learn key tips and trends from panelists. \n  \nThe topics will include: \n  \nSnapchat: How brands are reaching new audiences \nVine: How to influence in 6 seconds or less \nInstagram: Image storytelling for mobile \nYoutube: Tips to get views and grow subscribers \nLinkedIn: Use this sleeping giant to connect \nEmail Marketing: Increase your engagement rate \nSEO: How to optimize your content for more views \nDigital PR: Reaching journalists with new tools \nIOT: Tends in the Internet of Things \nGoogle Analytics: A window into your website traffic \n  \nMore Event Details \nWhat: 10 panel topics that help brands and businesses build a better online presence to attract more customers. \nWhy: In one full day each attendee will learn dozens of tactical formulas they can instantly implement at their company. \nWhere: Microsoft Los Angeles Headquarters\, 13031 W. Jefferson Boulevard\, LA 90094 \nWhen: Friday\, November 6th\, 2015 \n– Checkin: 9:00am to 9:30am \n– Breakfast & Networking: 9:00am-10:00am \n– Panel #1 starts promptly at 10:15am (Please don’t be late) \n– Lunch at 12:15pm \n– A Wine Reception starts at 4:00pm \nWho: This event is limited to 120 professionals from brands\, businesses\, startups and agencies that want to learn key tips and trends from panelists. \nSite: https://medialeaders.com/digital-growth-summit/ \nExamples of Past Panel Discussions: https://medialeaders.com/videos/ \n  \nThe link to register to attend the Summit follows: \nhttps://medialeaders.com/digital-growth-summit/ \n  \nPRSA-LA discount code = PRSALA  will take $10 off of the price of the ticket\, good up to the day of the event.  Note the price increases from $79 to $89 on October 30. \n  \n  \n  \nIt’s a fast paced day of tactics and new trends. Each attendee will learn tactical formulas they can instantly implement at their company (and network with other professionals). \n  \nThis Summit is sponsored by Microsoft\, Belkin\, FreshBrothers and BusinessWire\, in addition to PRSA-LA. \n  \nThis event is limited to 120 professionals from brands\, businesses\, startups and agencies that want to learn key tips and trends from panelists.
URL:https://prsala.org/event/digital-growth-summit-presented-by-medialeaders-com/
LOCATION:MIcrosoft\, 13031 W Jefferson Blvd\, Los Angeles\, CA\, 90094\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151104T173000
DTEND;TZID=America/Los_Angeles:20151104T220000
DTSTAMP:20260404T021815
CREATED:20151012T175210Z
LAST-MODIFIED:20151021T144128Z
UID:4050-1446658200-1446674400@prsala.org
SUMMARY:51st Annual PRism Awards Dinner and Show
DESCRIPTION:#PRisms2015 \nCLICK HERE TO PURCHASE TICKETS AND TABLES \nPresented by:                                                                          Dinner Sponsors: \n                                                                                              \nTickets are now on sale for the 51st Annual PRSA-LA PRism Awards Show to honor and celebrate the achievements of public relations professionals throughout Greater Los Angeles.  The PRism Awards are the biggest night of the year for the public relations profession in the Los Angeles area\, and this year we’re excited to bring them to the beautiful Taglyan Cultural Complex. \nPRSA-LA has selected six highly deserving recipients to honor with 2014 Special PRism Awards at this year’s PRism Awards Show. Special PRism Awards will be presented to the following 2015 Honorees: \n  \nPR Professional of the Year \nJill Hazelbaker \nVP Corporate and Public Policy\, Snapchat \n  \nPR Team of the Year \nMetropolitan Water District \n  \nOutstanding Achievement in Publicity \nAlan Nierob \nPublicist\, Rogers & Cowan \n  \nOutstanding Achievement in Public Affairs \nStephen Macias \nSVP and LGBT Practice Lead\, MWW \n  \nJoseph Roos Community Service Award  \nHolly Ferris \nFerris Communications \n  \nOutstanding News Professional \nCharles Crumpley \nLos Angeles Business Journal \n  \nTaglyan Entertainment Complex \n1201 Vine Street \nLos Angeles\, CA 90038 \n  \n5:30 p.m. Cocktail Reception \n7 p.m. Dinner and Show \n  \nMember Ticket: $150 \nNon-Member/Guest Ticket: $200 \nClick here to purchase tickets and tables online. Full tables of 10 or 12 people maybe purchased at a 10% discount. No refunds or cancellations after Friday\, October 30; final deadline to purchase tickets and submit names of guests is Friday\, October 30. \n  \nPlease contact Mindy Brundige for information on advertising and sponsorship\, 1.818.582.3233\, mindy@prsala.org \nPay for advertising by credit card\, below; send final artwork to mindy@prsala.org: \n  \n\n \n\n\n\nAd Sizes and Prices\n\n\nBusiness Card $150.00 USDQuarter Page $250.00 USDHalf Page $375.00 USDFull Page\, B & W $600.00 USDFull Page\, Color $1\,200.00 USD
URL:https://prsala.org/event/51st-annual-prism-awards-dinner-and-show/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151104T173000
DTEND;TZID=America/Los_Angeles:20151104T220000
DTSTAMP:20260404T021815
CREATED:20151007T201116Z
LAST-MODIFIED:20151007T201116Z
UID:4045-1446658200-1446674400@prsala.org
SUMMARY:
DESCRIPTION:Honoring the Best in Los Angeles Area Public Relations\nTickets are now on sale for the 51st Annual PRSA-LA PRism Awards Show to honor and celebrate the achievements of public relations professionals throughout Greater Los Angeles.  The PRism Awards are the biggest night of the year for the public relations profession in the Los Angeles area\, and this year we’re excited to bring them to the beautiful Taglyan Cultural Complex\n.\n\nPRSA-LA has selected six highly deserving recipients to honor with 2015 Special PRism Awards at this year’s PRism Awards Show. Special PRism Awards will be presented to the following 2015 Honorees:\n\n\n\n\nPR Professional of the Year \nJill Hazelbaker \nVP Corporate and Public Policy\, Snapchat \n  \nPR Team of the Year \nMetropolitan Water District \n   \nOutstanding Achievement in Publicity \nAlan Nierob \nPublicist\, Rogers & Cowan \n  \nOutstanding Achievement in Public Affairs \nStephen Macias \nSVP and LGBT Practice Lead\, MWW \n  \nJoseph Roos Community Service Award  \nHolly Ferris \nFerris Communications \n  \nOutstanding News Professional \nCharles Crumpley \nLos Angeles Business Journal \n\n  \n5:30 p.m. Reception \n7:00 p.m. Dinner and Show \n  \nClick here to purchase tickets and tables!
URL:https://prsala.org/event/4045/
LOCATION:Taglyan Entertainment Complex\, 1201 Vine Street\, Los Angeles\, CA\, 90038\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151024T083000
DTEND;TZID=America/Los_Angeles:20151024T133000
DTSTAMP:20260404T021815
CREATED:20181222T085406Z
LAST-MODIFIED:20190125T054841Z
UID:8275-1445675400-1445693400@prsala.org
SUMMARY:Quality Time with PR Minds - CALL FOR VOLUNTEERS!
DESCRIPTION:Calling all PR professionals who want to give back!  If you have at least two years of PR experience and are interested in donating your time and creativity to some very worthy nonprofits\, then join PRSA-LA’s “Quality Time with PR Minds” on Saturday\, October 24 from 8:30 am – 1:30 p.m. at the UCLA Extension campus in downtown Los Angeles.\n Quality Time is your opportunity to make a significant contribution in just one day by helping to inspire\, encourage and empower local nonprofits to tackle their most challenging communications issues. The event also offers a unique venue to network and collaborate. Share your expertise and gain knowledge as you team up with other PR professionals and nonprofits for stimulating and productive brainstorm sessions.\n You will be teamed up with one or two other PR professionals to engage in one-on-one brainstorming and consultation with participating nonprofits serving the Greater Los Angeles area.   \n \nDate:  Saturday\, October 24\, 2015\nTime:   8:30 a.m. – 1:30 p.m.\nFREE breakfast and lunch for all volunteers and attendees\nLocation:    \nUCLA Extension at Figueroa Courtyard\n261 S. Figueroa St.\nLos Angeles\, CA 90071
URL:https://prsala.org/event/quality-time-with-pr-minds-call-for-volunteers/
LOCATION:UCLA Extension Downtown L.A.\, 261 S. Figueroa St.\, Los Angeles\, California\, 90071\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151024T083000
DTEND;TZID=America/Los_Angeles:20151024T133000
DTSTAMP:20260404T021815
CREATED:20151016T175434Z
LAST-MODIFIED:20151016T175434Z
UID:4089-1445675400-1445693400@prsala.org
SUMMARY:Quality Time with PR Minds
DESCRIPTION:
URL:https://prsala.org/event/quality-time-with-pr-minds-2/
LOCATION:UCLA Extension Campus\, Gayley Center\, 1145 Gayley Avenue\, Los Angeles\, CA\, 90024\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151014T080000
DTEND;TZID=America/Los_Angeles:20151014T090000
DTSTAMP:20260404T021815
CREATED:20150916T020604Z
LAST-MODIFIED:20150930T132742Z
UID:3931-1444809600-1444813200@prsala.org
SUMMARY:At Breakfast With... Business Reporters
DESCRIPTION:  \nMedia Tips for Pitching to Business Journal Reporters:  \nIncrease your Press Coverage in Top Media Outlets \nWednesday\, Oct.14\, 2015  \n8 a.m. to 9 a.m. \nWho: Marni Usheroff\, staff writer\, Los Angeles Business Journal \nMark Madler\, editor\, San Fernando Valley Business Journal \nMore panelists to be announced… \n  \nWhat: Coverage for your news\, event\, business or product in any media outlet is a huge score. How valuable would it be to hear the freshest insights and inside tips for generating media coverage from a panel of the top business journalists? \nBut how can you break through the clutter and grab the attention of busy editors and reporters. Learn the answers to these questions and many others firsthand when you join this exclusive panel for an in-depth discussion with the most influential newsgathering reporters and editorial gatekeepers. \n  \nWhen: Wednesday\, Oct. 14\, 2015 \n8:00 – 9:00 a.m. \nPlease arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m. \n  \nWhere: Los Angeles Area Chamber of Commerce \n350 S. Bixel Street; Los Angeles\, CA 90017 \n  \nParking: Paid parking is available below the Chamber Building. The garage entrance is on 4th Street and the price is $2 for every 15 minutes with a maximum daily charge of $10. Metered parking is also available surrounding the Chamber. \nFor directions go to: http://www.lachamber.com/index.php?category=Main&ref=contactus&src=gendocs \n  \nCost: $15 for PRSA members\, $25 for non-members\, $10 for PRSSA student members. Payment by check encouraged; cash also accepted. Sorry\, no credit cards. \nRSVP: RSVP – ADVANCE RESERVATIONS REQUIRED — RSVP to Alfredo E. Padilla; alfredo@prsala.org (Subject line: Business Reporters) \n*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.; \n  \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-biz-journal-reporters/
LOCATION:Los Angeles Area Chamber of Commerce\, 350 S. Bixel Street\, Los Angeles\, 90017\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150926T090000
DTEND;TZID=America/Los_Angeles:20150926T130000
DTSTAMP:20260404T021815
CREATED:20181222T085404Z
LAST-MODIFIED:20190125T054841Z
UID:8273-1443258000-1443272400@prsala.org
SUMMARY:Diversity Boot Camp
DESCRIPTION:Unconcious Bias and PR: How to recognize and prevent a crisis\n \nA half-day program to give you all the tools you need to promote diversity in business and public relations.  Breakfast\, lunch and parking included.  Full details to follow soon! \nRegistration open. Click to register below.\nNOTE: If you have a professional designation and wish to list it on your name badge\, please include it with a comma after your last name on the registration form.  Example: Ron Owens\, APR\, Fellow PRSA (FIRST NAME: Ron; LAST NAME: KilleenOwens\, APR\, Fellow PRSA)\nSponsored by: UCLA Extension and Shell Oil
URL:https://prsala.org/event/diversity-boot-camp/
LOCATION:UCLA Extension Campus Downtown\, 261 S. Figueroa St.\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T021815
CREATED:20151007T172244Z
LAST-MODIFIED:20151007T172244Z
UID:4038-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-7/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T021815
CREATED:20151007T172237Z
LAST-MODIFIED:20151007T172237Z
UID:4037-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-6/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T021815
CREATED:20151007T172137Z
LAST-MODIFIED:20151007T172137Z
UID:4036-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-5/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T021815
CREATED:20151007T172131Z
LAST-MODIFIED:20151007T172131Z
UID:4035-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-4/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T021815
CREATED:20151007T172127Z
LAST-MODIFIED:20151007T172127Z
UID:4034-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-3/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T021815
CREATED:20150911T203444Z
LAST-MODIFIED:20151007T195702Z
UID:3924-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:Registration for this event will open soon! \nThursday\, Nov. 19\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n 
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150820T180000
DTEND;TZID=America/Los_Angeles:20150820T200000
DTSTAMP:20260404T021815
CREATED:20181222T085403Z
LAST-MODIFIED:20190125T054840Z
UID:8271-1440093600-1440100800@prsala.org
SUMMARY:PRSA-LA Summer Social
DESCRIPTION:Thursday\, August 20\, 6 – 8 pm\nOcean Prime\n9595 Wilshire Blvd.\nBeverly Hills\, CA 90212 “The 25 Best New Restaurants in LA.” – Zagat\n                                                         \n \nJoin PRSA-LA as we wind down the summer in style on the patio of one of Beverly Hills hottest locations\, Ocean Prime!\n(insert logo)\n“The 25 Best New Restaurants in LA.” – Zagat\n“One of the most stunning\, sophisticated and satisfying restaurants to appear in a long\, long time.”  – Huffington Post\n \nFREE for PRSA-LA Members  ●  $25 for non-members\n \n► Two hosted drinks plus cash bar\n► Complimentary passed hors d’ oeuvres\n► Catch up with PR colleagues and meet new ones\n \nPRSA MEMBERSHIP PROMOTION:\n● Non-members join PRSA by August 20\, attend the Summer Social for FREE and receive a one-year PRSA-LA chapter membership for FREE too!  Click here to join (insert link)\n \n● PRSA-LA members bring a qualified guest who joins PRSA by end of August and you’ll be entered to win a VIP Pass to the World Famous Magic Castle (access for up to 8 guests).\n \nMAP & PARKING:\nRestaurant Valet Parking: $10 for the first 2 hours and $2 every hour past two (enter off Camden\, a one-way street\, from Wilshire).\nSelf Parking: The City of Beverly Hills garages are a flat rate of $5 after 6 PM.  Nearest lot is on Brighton Way\, between Rodeo and Camden http://www.beverlyhills.org/citygovernment/parkingservices/cityparkingstructures/\n 
URL:https://prsala.org/event/prsa-la-summer-social/
LOCATION:Ocean Prime Beverly Hills\, 9595 Wilshire Boulevard\, Beverly Hills\, CA\, 90212\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150820T180000
DTEND;TZID=America/Los_Angeles:20150820T200000
DTSTAMP:20260404T021815
CREATED:20150707T183827Z
LAST-MODIFIED:20150730T175207Z
UID:3696-1440093600-1440100800@prsala.org
SUMMARY:PRSA-LA Summer Social
DESCRIPTION:FREE to PRSA Members! \n  \nThursday\, August 20\, 6 – 8 pm \nOcean Prime \n9595 Wilshire Blvd. \nBeverly Hills\, CA 90212 \n  \nJoin PRSA-LA as we wind down the summer in style on the patio of one of Beverly Hills hottest locations\, Ocean Prime! \n  \n \n  \n“The 25 Best New Restaurants in LA.”\n– Zagat \n“One of the most stunning\, sophisticated and satisfying restaurants to appear in a long\, long time.”\n– Huffington Post \n  \nFREE for PRSA-LA Members  ●  $25 for non-members \n  \n► Two hosted drinks plus cash bar \n► Complimentary passed hors d’ oeuvres \n► Catch up with PR colleagues and meet new ones \n  \nPRSA MEMBERSHIP PROMOTION: \n\nNon-members join PRSA as a Regular member* by August 20\, attend the Summer Social for FREE and receive a one-year PRSA-LA chapter membership for FREE too! Click here to join; use promo code CHAPT15 and select Los Angeles Chapter. *Promotion begins August 1\, 2015. Restrictions: Regular members ($255 annual dues+$65 initiation fee.) Not available for Associate member types ($155 or less annual dues) and current/renewing members. A savings of $95!\n\n  \n\nPRSA-LA members bring a qualified guest who joins PRSA by end of August and you’ll be entered to win a VIP Pass to the World Famous Magic Castle (access for up to 8 guests).\n\n  \nMAP & PARKING: \nRestaurant Valet Parking: $10 for the first 2 hours and $2 every hour past two (enter off Camden\, a one-way street\, from Wilshire). \nSelf Parking: The City of Beverly Hills garages are a flat rate of $5 after 6 PM.  Nearest lot is on Brighton Way\, between Rodeo and Camden http://www.beverlyhills.org/citygovernment/parkingservices/cityparkingstructures/​ \n  \nAdvance registration required to guarantee attendance. Space is limited; register below now to reserve your spot! \n  \n \nPowered by Eventbrite
URL:https://prsala.org/event/member-mixer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150805T173000
DTEND;TZID=America/Los_Angeles:20150805T203000
DTSTAMP:20260404T021815
CREATED:20181222T085439Z
LAST-MODIFIED:20190125T055121Z
UID:8311-1438795800-1438806600@prsala.org
SUMMARY:From the Frontlines
DESCRIPTION:From the Frontlines:  What You Need to Know Now for the Crisis Ahead\nJoin PRSA-LA for an in-depth conversation with corporate leaders on crisis communications. Drawing on their personal experiences managing through crises of all scales\, panelists will get real on preparing for\, managing through and recovering from the inevitable. Experts will provide in-the-trenches perspectives on high-profile crises\, share lessons learned and provide tips on developing a crisis mindset.\nPanelists: \nBrian O’Connor\, Vice President Public Relations\, Princess Cruises\nAlan Caldwell\, Corporate Communications and Brand Manager\, Shell Oil Company\nMike Michels\, former Vice President Corporate Communications\, Toyota Motor Sales\nModerator:\nMary Grady\, Managing Director of Media and Public Relations\, LA World Airports \n\n 
URL:https://prsala.org/event/from-the-frontlines/
LOCATION:Luxe Sunset Boulevard Hotel\, 11461 Sunset Blvd\, Los Angeles\, CA\, 90049\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150805T173000
DTEND;TZID=America/Los_Angeles:20150805T200000
DTSTAMP:20260404T021815
CREATED:20150707T183146Z
LAST-MODIFIED:20150715T190425Z
UID:3695-1438795800-1438804800@prsala.org
SUMMARY:From the Frontlines: What You Need to Know Now for the Crisis Ahead
DESCRIPTION:  \nJoin PRSA-LA for an in-depth conversation with corporate leaders on crisis communications. Drawing on their personal experiences managing through crises of all scales\, panelists will get real on preparing for\, managing through and recovering from the inevitable. Experts will provide in-the-trenches perspectives on high-profile crises\, share lessons learned and provide tips on developing a crisis mindset. \n  \nPanelists:  \nBrian O’Connor\, Vice President Public Relations\, Princess Cruises \nAlan Caldwell\, External Relations Manager\, Southern California\, Shell Oil Company \nMike Michels\, former Vice President Corporate Communications\, Toyota Motor Sales \nModerator: \nMary Grady\, Managing Director of Media and Public Relations\, LA World Airports \n  \nDate and Time: \nWednesday\, August 5\, 2015 \nCheck In and Networking: 5:30 – 6:30 p.m. (Light meal\, no host bar) \nProgram\, panel discussion\, Q&A: 6:30 – 8:00 p.m. \n  \nLocation: \nLuxe Hotel Sunset \n11461 Sunset Boulevard \nLos Angeles\, CA 90049 \nClick here for directions and parking information.  Valet parking $15 per car. \n  \nSponsored by: \n  \n \n  \nPlease register below! \n  \n \nPowered by Eventbrite
URL:https://prsala.org/event/chapter-program/
LOCATION:Luxe Hotel Sunset\, 11461 Sunset Boulevard\, Los Angeles\, CA\, 90049\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150730T183000
DTEND;TZID=America/Los_Angeles:20150730T203000
DTSTAMP:20260404T021815
CREATED:20150724T142129Z
LAST-MODIFIED:20150724T142129Z
UID:3730-1438281000-1438288200@prsala.org
SUMMARY:PRSA-LA Young Professionals - Digital Influencers Panel
DESCRIPTION:RSVP must go to \nJADESTEVENS@LAGRANT.COM OR (323) 469-8680 EXT. 230
URL:https://prsala.org/event/prsa-la-young-professionals-digital-influencers-panel/
LOCATION:Hilton Checkers Hotel\, 535 S. Grand Avenue\, Los Angeles\, CA\, 90071
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150729T080000
DTEND;TZID=America/Los_Angeles:20150729T093000
DTSTAMP:20260404T021815
CREATED:20150720T191606Z
LAST-MODIFIED:20150728T164315Z
UID:3722-1438156800-1438162200@prsala.org
SUMMARY:At Breakfast With....L.A.'s Top Newswires
DESCRIPTION:  \nCoverage for your news\, event\, business or product in any media outlet is a huge score. But how can you break through the clutter and grab the attention of busy editors and reporters? Learn the answer firsthand when you join this exclusive panel for an in-depth discussion with L.A.’s most influential newswire reporters and editorial gatekeepers. \nEach panelist will share insights on what to pitch\, when to pitch\, and how to pitch everything — from evergreen executive profiles and trend pieces to human interest stories. You’ll leave with practical tips on how to win major points with both your boss and the press. \n  \nWho: \nPanelists:  \n  \nAnthony Marquez\, L.A. Bureau Chief\, Associated Press  \n  \nLori Streifler\, Editor\, City News Service   \n  \nDaniel Taub\, Real Estate Editor\, Bloomberg News   \n  \nWhen: \nWednesday\, July 29\, 2015 \n8:00 a.m. to 9:30 a.m.* \nContinental breakfast will be served. \n(*Please arrive by 7:45 a.m.; Program will begin promptly at 8 a.m.) \n  \nWhere: \nThe Gas Company Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (Conference Room 2A) \nLos Angeles CA 90013-1011 \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations. \n  \nRSVP and Cost: \n$15 – PRSA-LA  & YP members \n$25 – Non-members/Guests \n$10 – PRSSA student members \nPayment at the door.  Check encouraged; cash also accepted.  Sorry\, no credit cards.  \nAdvance Reservations Required  \nAlfredo E. Padilla \nAlfredo@prsala.org (Subject line: Wire Service News) \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-l-a-s-top-newswires/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150610T124500
DTEND;TZID=America/Los_Angeles:20150610T134500
DTSTAMP:20260404T021815
CREATED:20150529T065225Z
LAST-MODIFIED:20150608T210052Z
UID:3459-1433940300-1433943900@prsala.org
SUMMARY:Join PRSA-LA @ Social Media Week for Our Branded Content Panel and Save 20% on Your Full-Week Pass
DESCRIPTION:PRSA-LA is once again teaming up with Social Media Week Los Angeles (SMWLA) to be part of our region’s most dynamic and action-packed series of events exploring the intersection of social media technology\, creativity and business. \nThis time we’re focusing on L.A.’s hometown advantage when it comes to content creation. It’s no longer enough to just get clients in the newspaper and on TV; PR pros now have to be adept at creating branded content that consumers want to share. The trick is understanding how to tell a story visually and connect with influencers… and that’s where L.A. has a hometown advantage. PRSA-LA’s panel at Social Media Week will explore how agencies are leveraging L.A.’s unrivaled storytelling infrastructure and talent. We’ll have some amazing speakers — and the one thing they all have in common is that they’re helping make Los Angeles ground-zero for the branded content revolution. \n  \nPanelists: \nTony Fur – Agent\, CAA Marketing (a division of Creative Artists Agency) \nRob Jones – VP of Digital Strategy\, Edelman (@stranger109) \nLorrie Boula – President\, Soul Kitchen Management (@lorrieboo) \nBrien Grant – Senior VP of Digital\, The Wonderful Company \nClint Schaff – US General Manager\, DARE; Adjunct Professor\, USC Annenberg (@ClintSchaff) \nModerator: \nErik Deutsch – Principal\, ExcelPR Group; Immediate Past President\, PRSA-LA (@ErikDeutsch) \nHosted by Public Relations Society of America\, Los Angeles Chapter (PRSA-LA) \n  \nWhen: Wednesday\, June 10; 12:45 – 1:45 P.M.                                                                  \n  \nLocation:\nBergamot Station Arts Center\, Santa Monica \n  \nCost: \nTo register for this panel you must purchase a Social Media Week Los Angeles pass. \nPRSA-LA members have a special discount code to save 20% on admission passes for all Social Media Week Los Angeles events (June 8-12). \nVisit our event page to register\, and use the following promo codes to save 20%: \n\nThis code provides a 20% discount on SMW LA Campus passes.\nThis code provides a 20% discount on SMW LA Insider passes.\n\n  \nTWEET TO WIN GIVEAWAY (ENDS SUNDAY\, JUNE 7 @ 12:00 P.M. PDT)  \nHey… Check it out! We’re giving away 10 FREE passes to Social Media Week L.A. via our “Teet to Win” giveaway.  \n1. To enter\, retweet the following: Attend @PRSALA’s panel @ #SMWLA June 10 “L.A.’s Hometown Advantage for Branded Content” & save 20% on full-week pass http://bit.ly/prsalasmw \n2. Winners will be announced on our Twitter stream. @PRSALA will ‘follow’ each winner so the winners can then respond via DM (direct message). Winners must ‘follow’ @PRSALA in order to receive direct messages. \n3 . Ten (10) winners will be chosen randomly from eligible entries. \n4. To enter\, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright are called into question and cannot be verified. \n5. Employees\, partners and vendors of PRSA-LA and their immediate family members are not eligible to enter. \n6. Only one retweet of each individual @PRSALA tweet will qualify as an entry\, but individuals may retweet more than one @PRSALA tweet to gain multiple entries. \n7. Winners will be announced on Twitter by 6 p.m. on Sunday\, June 7. \nPRSALA reserves the right to change\, modify\, alter the prize\, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control. \n  \n  \n  \nThis PRSA-LA Event Sponsored by:
URL:https://prsala.org/event/join-prsa-la-social-media-week-for-l-a-s-hometown-advantage-for-branded-content-panel/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150520T060000
DTEND;TZID=America/Los_Angeles:20150520T200000
DTSTAMP:20260404T021815
CREATED:20150504T150515Z
LAST-MODIFIED:20150513T194458Z
UID:3430-1432101600-1432152000@prsala.org
SUMMARY:Postponed - PRSA LA Senior PR Advisors Group\, "A Conversation With Peter Marx and Yusef Robb"
DESCRIPTION:NOTE – This program has been postponed until fall 2015. A new date will be announced soon. \n\nBy invitation only. \nThe recently formed LA Senior PR Advisors Group cordially invites you to attend the first of an inaugural series of exclusive programming titled “A Conversation With…”\, which showcases influential voices in the Southern California region on topics of importance to the PR advisor community. \n  \nOn May 20\, “A Conversation With…” will feature a self-moderated discussion between Peter Marx\, Chief Innovation Officer for Los Angeles Mayor Eric Garcetti\, and Yusef Robb\, former Director of Communications for Mayor Garcetti\, on the Mayor’s agenda for advancing communications and the use of technology innovation and new media to reach the City’s constituencies.   \n  \nYou are invited to a private cocktail reception with the evening’s speakers at the Jonathan Club Downtown L.A.\, starting at 6 p.m.\, followed by our program from 7 – 8 p.m.  Cost is $60 per person\, and seating is limited so please respond by Monday\, May 18. Hors d’oeuvres and refreshments will be served; parking is included.  \n  \nPlease click here to reserve your place. Advance reservations are required. \nJonathan Club DRESS CODE & ETIQUETTE\n Cellular telephones\, radios and laptop computers are never permitted in areas commonly enjoyed by other members.  All attendees must observe the established Dress Code of the Club.  The dress code requires conservative clothing in good taste\, which includes suits or coat and slacks and a dress shirt with necktie for gentlemen\, and dresses\, skirts or tailored pant suits or evening pants outfits in conservative good taste for ladies in the Regan Room on the third floor.  Denim clothing or other casual or informal attire is never acceptable.  Guests in unacceptable attire will not be admitted to the Club\, and no event refund will be issued by the PRSA-LA for guests denied admittance due to unacceptable attire.  Use of the Club facilities is limited to the Regan Room on the third floor. \n \nPeter Marx is the Chief Technology Officer for the City of Los Angeles. He was the first Chief Innovation Technology officer for the city and was appointed by Los Angeles Mayor Eric Garcetti on February 4th\, 2014. His tasks include driving technology strategy across the City’s departments and agencies\, working with the local and worldwide technology industries\, and using data to upgrade performance throughout City government. Prior to coming to the Mayor’s Office\, Marx was Vice President\, Business Development\, for Qualcomm Labs where he started the Gimbal initiative as part of his overall work on driving the development of new technologies ranging from augmented reality to context awareness. He previously held the position of Vice President at Mattel handling digital and online products and services and was the Vice President\, Emerging Technologies for Universal Studios. He has spent his career writing software\, working with technologies and technologists\, and driving the state-of-the-art forward. Marx also holds the position of Adjunct Professor at the University of Southern California. \n  \n \nYusef Robb was until this month Director of Communications to LA Mayor Eric Garcetti. He previously served the administrations of Gov. Gray Davis\, CA Controller Steve Westly and L.A. Mayor Jim Hahn. His private sector experience includes advising the largest global entertainment event in history\, groundbreaking Supreme Court litigation\, and cutting-edge businesses and leading non-profit organizations. He has worked across the United States and in Asia\, Europe and South America and is a seasoned spokesperson with appearances ranging from the New York Times and the CBS Evening News to Elle and Spin. \n  \nRobb provides strategic communications counsel to individuals\, businesses\, organizations and initiatives. A veteran political operative\, he has advised campaigns for President\, California\nGovernor\, New York Governor\, New York Comptroller\, Los Angeles Mayor and those for and against ballot initiatives — including the costliest initiative campaign in US history. \n  \nThe LA Senior PR Advisors Group is a new organization created by the Los Angeles chapter of PRSA for Southern California-based public relations professionals and executives with 20+ years of experience.  The group provides peer networking and professional development opportunities that are relevant to the profession’s most experienced practitioners.  Membership in the group is by invitation.  Referrals for qualified members are accepted. \nSponsored by
URL:https://prsala.org/event/prsa-la-senior-pr-advisors-group-a-conversation-with-peter-marx-and-yusef-robb/
LOCATION:Jonathan Club Downtown L.A.\, 545 South Figueroa Street\, Los Angeles\, CA\, 90071\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150514T080000
DTEND;TZID=America/Los_Angeles:20150514T090000
DTSTAMP:20260404T021815
CREATED:20150720T190659Z
LAST-MODIFIED:20150720T190659Z
UID:3721-1431590400-1431594000@prsala.org
SUMMARY:Los Angeles TV News Planning Editors/Producers Copy
DESCRIPTION:  \n  \nWho:    \nElizabeth Chavolla\, news producer; editor ‘Enfoque’\, KVEA-TV Telemundo 52 \nJay Eckstein\, planning editor\, KABC-TV 7 Eyewitness News \n  \nTim Logan\, Writer\, Los Angeles Times \n  \nMore speakers to be announced… \n  \nWhat: \nLearn how to win media coverage by hearing from top news producers\, planning editors\, and writers from Los Angeles top media outlets.  This nuts-and-bolts session will help gain the ear and the trust of these editorial “gatekeepers.” \nYou will also discover: \n\nWhat journalists think as they answer your call and read your pitch\nHow to recognize and develop news potential of any broadcast story\nWhat stories they want and how to pitch them\n\n  \n  \nWhen:  \nThursday\, May 14\, 2015 \n8:00 to 9:00 a.m.*   (Continental breakfast will be served) \n*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m. \n  \nWhere:             \nSouthern California Gas Co. Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (Conference Room 2A) \nLos Angeles CA 90013-1011 \n  \nParking: \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand (Five-minute walk.) Sorry\, no parking validations. \n  \nCost: \n$15 for PRSA members\, $25 for non-members\, $10 for PRSSA student members.  Payment by check encouraged; cash also accepted.  Sorry\, no credit cards. \n  \nRSVP: \nRSVP – ADVANCE RESERVATIONS REQUIRED — RSVP to Alfredo E. Padilla; alfredo@prsala.org (Subject line: TV Producers) \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-3-2/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150514T080000
DTEND;TZID=America/Los_Angeles:20150514T090000
DTSTAMP:20260404T021815
CREATED:20150429T201206Z
LAST-MODIFIED:20150512T153447Z
UID:3388-1431590400-1431594000@prsala.org
SUMMARY:Los Angeles TV News Planning Editors/Producers
DESCRIPTION:  \n  \nWho:    \nElizabeth Chavolla\, news producer; editor ‘Enfoque’\, KVEA-TV Telemundo 52 \nJay Eckstein\, planning editor\, KABC-TV 7 Eyewitness News \n  \nTim Logan\, Writer\, Los Angeles Times \n  \nMore speakers to be announced… \n  \nWhat: \nLearn how to win media coverage by hearing from top news producers\, planning editors\, and writers from Los Angeles top media outlets.  This nuts-and-bolts session will help gain the ear and the trust of these editorial “gatekeepers.” \nYou will also discover: \n\nWhat journalists think as they answer your call and read your pitch\nHow to recognize and develop news potential of any broadcast story\nWhat stories they want and how to pitch them\n\n  \n  \nWhen:  \nThursday\, May 14\, 2015 \n8:00 to 9:00 a.m.*   (Continental breakfast will be served) \n*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m. \n  \nWhere:             \nSouthern California Gas Co. Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (Conference Room 2A) \nLos Angeles CA 90013-1011 \n  \nParking: \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand (Five-minute walk.) Sorry\, no parking validations. \n  \nCost: \n$15 for PRSA members\, $25 for non-members\, $10 for PRSSA student members.  Payment by check encouraged; cash also accepted.  Sorry\, no credit cards. \n  \nRSVP: \nRSVP – ADVANCE RESERVATIONS REQUIRED — RSVP to Alfredo E. Padilla; alfredo@prsala.org (Subject line: TV Producers) \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-3/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150513T173000
DTEND;TZID=America/Los_Angeles:20150513T193000
DTSTAMP:20260404T021815
CREATED:20181222T085402Z
LAST-MODIFIED:20190125T054839Z
UID:8269-1431538200-1431545400@prsala.org
SUMMARY:ConneXions Mixers
DESCRIPTION:PRSA Los Angeles Chapter invites you and your colleagues to our no-cover-charge ConneXions Networking Mixers\, simultaneously at six locations throughout Greater Los Angeles!\n\n \n\nEach mixer is co-hosted by members of our Board of Directors and is open to all PR professionals (members and non-members) and PR service providers.\n \nAttend a ConneXions Mixer near your work or home to network with other PR pros and learn more about how PRSA-LA can help support your career and professional endeavors.\n\n\nNo cover charge! \nBring your business cards and let’s network!\n \nMost locations will have complimentary hors d’oeuvres plus a door prize drawing.\n \nNon-hosted bar\, however\, some locations are offering a free signature drink for the first 20 people to arrive!\n \nPost-mixer dining is optional and encouraged to support the establishments graciously welcoming PRSA-LA.\n\n\nNo charge\, but advance reservations are required.  Please select your location below.
URL:https://prsala.org/event/connexions-mixers/
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150513T173000
DTEND;TZID=America/Los_Angeles:20150513T193000
DTSTAMP:20260404T021815
CREATED:20150423T153453Z
LAST-MODIFIED:20150423T190442Z
UID:3376-1431538200-1431545400@prsala.org
SUMMARY:ConneXions Networking Mixers
DESCRIPTION:PRSA Los Angeles Chapter invites you and your colleagues to our no-cover-charge ConneXions Networking Mixers\, simultaneously at six locations throughout Greater Los Angeles! \n  \nEach mixer is co-hosted by members of our Board of Directors and is open to all PR professionals (members and non-members) and PR service providers. \n  \nAttend a ConneXions Mixer near your work or home to network with other PR pros and learn more about how PRSA-LA can help support your career and professional endeavors. \n  \nBring your business cards and let’s network! \nMost locations will have complimentary hors d’oeuvres plus a door prize drawing. \nNon-hosted bar\, however\, some locations are offering a free signature drink for the first 20 people to arrive! \nPost-mixer dining is optional and encouraged to support the establishments graciously welcoming PRSA-LA. \n  \nAdvance registration required!  Choose your location\, below\, then click on the registration form at the bottom of the page to register. \n  \nDowntown Los Angeles \nSoleto Trattoria and Pizza Bar \n801 S. Figueroa St.\, Los Angeles\, CA 90017 \nParking: Valet Parking $5 with validation \nCo-Hosts: Jean Gonsoulin\, Principal\, The Gonsoulin Group\, President\, PRSA-LA \nAlfredo Padilla\, Asst. V.P. Consumer Lending Communications\, Wells Fargo\, President-Elect PRSA-LA \n  \nHollywood \nTinhorn Flats Saloon & Grill \n1724 N Highland Avenue\, Suite 100\, Los Angeles\, CA 90028 \n(Corner of Highland and Yucca) \nParking: 2 hours free with validation (enter off Yucca\, behind restaurant) \nCo-Hosts:Rita Tateel\, President of The Celebrity Source\, Past-President\, PRSA-LA \nErik Deutsch\, Principal\, ExcelPR Group\, Immediate Past-President\, PRSA-LA \n  \nLong Beach \nGladstone’s   \n330 South Pine Avenue\, Long Beach\, CA 90802 \nParking: Valet Parking $6 (up to 5 hours with validation) \nHost: Holly Ferris\, President\, Ferris Communications \n  \nPasadena \nDel Frisco’s Grille \n55 South Lake Avenue\, Pasadena\, CA 91101 \nParking: $5 flat rate (driveway between Chase Bank and restaurant) \nCo-Hosts: Lotus Lou\, PR Director\, California Assn. of Realtors \nRon Owens\, APR\, Fellow PRSA\, Managing Director/Integrated Brand Communications\, Kaiser Permanente \n  \nSan Fernando Valley \nYe Olde King’s Head Studio City  \n12969 Ventura Blvd.\, Studio City\, CA 91604 \nParking: Valet parking $4 in rear of restaurant \nCo-Hosts: Dave Barthmuss\, Group Manager\, Communications (West)\, General Motors Company \nMindy Brundige\, Executive Director\, PRSA-LA \n  \nSanta Monica \nDel Frisco’s Grille \n1551 Ocean Ave.\, Santa Monica\, CA 90401 \nParking: Valet parking $8 with validation\, adjacent to Del Frisco’s Grille on Ocean Avenue.  Due to construction\, Colorado Blvd. will be closed on and off. Please use alternate route via Broadway and Ocean Avenue. \nCo-Hosts: Alan Caldwell\, Southern California Communications and Government Relations Manager\, Shell Oil Co. \nMarshall Thompson\, Producer\, prvideo.tv  \n \nOnline event registration for ConneXions Mixers powered by Eventbrite
URL:https://prsala.org/event/connexions-networking-mixers/
LOCATION:Multiple
END:VEVENT
END:VCALENDAR