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DTSTART;TZID=America/Los_Angeles:20160414T180000
DTEND;TZID=America/Los_Angeles:20160414T203000
DTSTAMP:20260404T041806
CREATED:20160107T201150Z
LAST-MODIFIED:20160329T173104Z
UID:4379-1460656800-1460665800@prsala.org
SUMMARY:The 26th Annual Kenneth Owler Smith Symposium Hosted by the USC Annenberg Center for Public Relations
DESCRIPTION:Back to the Future\nA Conversation About the Future of Public Relations \n  \nJoin us for a journey from the past to the future with Fred Cook\, CEO of Golin and newly-appointed Director of the USC Annenberg Center for Public Relations (CPR)\, featuring a conversation with Willow Bay\, Director\, USC Annenberg School of Journalism\, and Al Golin\, Chairman of Golin\, about how dramatically the business has changed since he started his agency 60 years ago. Paul Holmes of The Holmes Report also will reveal the results of the very first Global Communications Report\, an annual study of senior agency and in-house communications professionals around the world designed to help them stay on the forefront of emerging trends shaping the $14 billion global PR industry as they manage their organizations\, develop strategy\, and prepare for the future. \nPanelist include: \nFred Cook\, Director\, USC Annenberg Center for Public Relations. CEO\, Golin\nWillow Bay\, Director\, USC Annenberg School of Journalism\nPaul Holmes\, Founder & CEO\, The Holmes Group\nAl Golin\, Chairman\, Founder\, Golin\nErnest J. Wilson III\, Dean\, USC Annenberg School for Communication and Journalism\n6:00 pm – Reception / Wallis Annenberg Hall (ANN) Forum/Lobby \n7:00 pm – Program / Wallis Annenberg Hall (ANN) Auditorium L105A\nRSVP required. Click here to RSVP \n  \n 
URL:https://prsala.org/event/kenneth-owler-smith-symposium-3/
LOCATION:USC Annenberg School for Communication & Journalism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160409T090000
DTEND;TZID=America/Los_Angeles:20160409T160000
DTSTAMP:20260404T041806
CREATED:20160223T210751Z
LAST-MODIFIED:20160405T154415Z
UID:4584-1460192400-1460217600@prsala.org
SUMMARY:PRSSA One-Day Conference - Network. Learn. Be Inspired!
DESCRIPTION:Loyola Marymount University \nSt. Robert’s Hall \n1 LMU Drive \nLos Angeles\, CA 90045 \n  \n  \nFee:  $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast\, lunch and a series of informative speakers and activities. No cancellations or refunds after 5 p.m. PDT\, Tuesday\, April 5\, 2016. \n  \nParking: Parking is free on campus. Detailed parking instructions will be provided to all attendees. Register below; no refunds after Monday\, April 4. \n  \n  \n********************************************* \nKeynote Opening Session \n“U Brand 101” \nLessons in building the most important brand you’ll ever work for: YOU. \n  \n  \nMelissa Robinson \nPMK*BNC \nSenior Vice President | Brand Marketing & Communications \n  \nMorning Panel Discussion \n  \nHear from several PR pros who come from a variety of practice areas and specialties such as entertainment\, nonprofit\, healthcare\, food/nutrition\, travel/tourism\, and public affairs. \n  \nAfternoon Campaign Challenge \n  \nBringing a PR Concept to Life: Collaborating with Peers\, Learning and Sharing Best Practices \n  \nFacilitator: Scott Pansky \nCo-Founder + Senior Partner  \nAllison+Partners \n  \n******************************************** \n  \nMeet professionals from PMK*BNC\, Allison+Partners\, Porter Novelli\, Cunard Lines\, Hillsides\, Big Brothers Big Sisters of Greater Los Angeles\, The LAGRANT Foundation\, Runyon Saltzman Einhorn\, Citizen Relations\, LA Family Housing\, Boys & Girls Club of Laguna Beach\, Bob Gold & Associates\, Markwins International Corporation – Wet N Wild\, and LAGRANT Communications\, among others. \n  \nNote: Program and guest speakers subject to change. The life of PR pros can be unpredictable. \n  \nQuestions?  Contact Holly Ferris at holly@ferriscomm.com \n\n \nNo cancellations or refunds after 5 p.m. PDT\, Tuesday\, April 5\, 2016. \n  \n\nSponsored by:                                                                                                                                    Campaign Challenge Sponsor: \n                                                             \n\nPowered by Eventbrite
URL:https://prsala.org/event/prssa-one-day-conference-network-learn-be-inspired/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160409T090000
DTEND;TZID=America/Los_Angeles:20160409T120000
DTSTAMP:20260404T041806
CREATED:20181222T085440Z
LAST-MODIFIED:20190125T054843Z
UID:8312-1460192400-1460203200@prsala.org
SUMMARY:2016 PRSSA One-Day Conference
DESCRIPTION:Network. Learn. Be Inspired!\n \nPRSSA/PRSA Members: $25\nNon-PRSSA/PRSA Attendees: $35\n \nFee includes all sessions\, continental breakfast\, lunch\, and sweets.\n \nPROGRAM DETAILS\n \nKeynote Opening Session\nBuilding Your Personal Brand\n \nPresenter: Melissa Robinson\nSenior Vice President | Brand Marketing & Communications PMK•BNC \n \nMore program information will be available soon.\n \nLoyola Marymount University\n1 LMU Drive\nLos Angeles\, CA 90045\nParking: Free parking is located throughout campus. Detailed instructions will be sent to all registrants.\n \nQuestions?  Contact Holly Ferris at holly@ferriscomm.com\n\n1 LMU Drive\nLos Angeles\, CA 90045\nParking: Free parking is located under the building (University Hall.)  Entrance is off Lincoln Boulevard.\n \nQuestions?  Contact Holly Ferris at holly@ferriscomm.com\n \n 
URL:https://prsala.org/event/2016-prssa-one-day-conference/
LOCATION:Roski Dining Room – University Hall\, Loyola Marymount University Dr\, Los Angeles\, CA\, 90045\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160303T180000
DTEND;TZID=America/Los_Angeles:20160303T200000
DTSTAMP:20260404T041806
CREATED:20160217T172349Z
LAST-MODIFIED:20160302T182640Z
UID:4562-1457028000-1457035200@prsala.org
SUMMARY:Converting Critics\, Skeptics and Cynics: Audience Engagement Strategies for 2016
DESCRIPTION:  \nWant to turn haters into advocates? Attend PRSA-LA’s first Competitive Advantage Series event on March 3rd to learn the latest strategies and best practices… and be prepared to network with L.A.’s top PR pros!\n\n\nPRSA-LA is pleased to announce the first program in our Competitive Advantage Series of quarterly events bringing together industry leaders to discuss the most important issues facing our industry\, while also showcasing the latest best practices. \nOur March 3rd kickoff event comes at a time when criticism is currency and skepticism abounds; companies\, organizations and candidates are working harder than ever to find and win audiences. Authenticity and transparency have never been more important\, as PR pros are tasked with building relationships not only with target audiences\, but also with the influencers who affect their decision-making. \nOur program will feature results from Edelman’s 2016 Trust Barometer global study\, which highlights a new model of influence. We’ll also learn lessons from our in-the-trenches panel of experts\, with compelling case studies from General Motors\, Chevron and many more. They will discuss audience engagement strategies for building bridges and turning even the most ardent haters into partners and advocates. \nPanelists: \n\nRobert Alaniz\, Senior Partner\, Milagro Strategy Group\nMorgan Crinklaw\, Manager\, Issues Management Communications\, Chevron Corporation\nDeborah Kazenelson Deane\, Executive Vice President\, Edelman Los Angeles\nClint Schaff\, Vice President & US General Manager\, Camp Playa (Vision7 International)\n\nModerator:\n\n\nDave Barthmuss\, West Coast Group Manager\, Communications\, General Motors Company\n\n\n\n\n\n[vc_row][vc_column width=”1/1″]\n[/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one” interval=”0″][vc_tab title=”Event Info” tab_id=”1456940368-1-66″][vc_column_text] \n\nDate and Time:\nThursday\, March 3\, 2016\n5:30 – 6:30 p.m. – Check-in and Networking Reception\n(Light meal; no host cash bar)\n6:30 – 8:30 p.m. – Moderated Panel Presentation\, Q & A\n\nLocation:\n\n\nOmni Los Angeles Hotel at California Plaza\n251 South Olive Street\nLos Angeles\, CA 90012\n\nClick here for directions and parking information.  Valet parking $15 per car.\nCost:  \n\n\n\n\n\n$45 – PRSA-LA Members\n$65 – Non Members and Guests\n$25 – Young Professionals and PRSSA\n\n\n\n\nRSVP:\n\n\nAdvance reservation required for guaranteed attendance; no cancellations or refunds after Monday\, February 29. Register below! \n\n\n\n\nNote\, please type your name as you would like it to appear on the name badge. If you use all lower case letters for your first and last name\, your name badge will have all lower case letters. If you have a professional designation\, such as APR\, please list after your last name on the form. For example: Victoria Lelash\, APR – First name\, “Victoria”\, Last name\, “Lelash\, APR.” Write to mindy@prsala.org if you have any questions.\n\n\n\n\n[/vc_column_text][/vc_tab][vc_tab title=”Robert Alaniz” tab_id=”1456940368-2-99″][vc_column_text]Robert Alaniz \nSenior Partner\, Milagro Strategy Group \nROBERT ALANIZ is currently a senior partner with Milagro Strategy Group\, an award winning California public affairs firm specializing in media relations and public outreach strategies. He has a reputation as a dynamic and seasoned senior public affairs/strategic communications executive with exceptional success in conceiving\, planning and executing strategic public/community affairs initiatives\, coalition building and issues campaigns that drive top-line performance and bottom-line results. A results driven practitioner with extensive background in public affairs\, governmental affairs\, community engagement\, crisis and issues management\, coalition development and media relations\, he has developed a comprehensive knowledge of leveraging public outreach strategies to build community & pubic policy support in order to achieve client goals and grow new business opportunities. \nHe is constantly sought after by corporate CEO’s\, elected officials and organizational leaders for his media strategy and message development expertise as well as his skills in preparing clients facing crisis scenarios. To date\, he has trained hundreds of corporate executives and elected officials on how to deal with tough reporters and crisis situations. He is also the former national media trainer for National Association of Latino Elected Officials (NALEO). \nAlaniz has also received numerous honors in his field\, including a CIPRA “Creativity in Public Relations Award” presented by Inside PR Magazine for best public affairs/issues management campaign; an IBAC ACE Awards 1st Place\, National Awards presented by the International Association of Business Communicators for outstanding public policy/coalition building campaigns; a PRSA/LA PRISM Award 1st Place presented by the Public Relations Society of America/Los Angeles Chapter for best issues management campaign; and a Hill and Knowlton at Its Best\, Media Campaign to keep the Houston Astros baseball team in Houston\, Texas. Mr. Alaniz was recently nominated and inducted into the National Association of Hispanic Journalists Hall of Fame. \n  \n[/vc_column_text][/vc_tab][vc_tab title=”Morgan Crinklaw” tab_id=”1456940539790-2-10″][vc_column_text]Morgan Crinklaw \nManager\, Issues Management Communications\, Chevron Corporation \nMorgan Crinklaw is the manager of Issues Management and Litigation Communications for Chevron Corporation. In that role\, he is responsible for shaping and protecting Chevron’s corporate reputation as related to major corporate issues\, unforeseen events\, litigation and sensitive environmental remediation projects. He is also responsible for a crisis communication and emergency response training program employed by Chevron’s business units around the globe. \nIn 2014\, Morgan was named one of the 40-Under-40 in PR by PR Week Magazine for leading a communications strategy related to a multi-billion dollar lawsuit against Chevron. The lawsuit was dubbed by the Wall Street Journal as the “legal fraud of the century.” \nPrior to joining Chevron in 2008\, Morgan spent more than 5 years in California state politics\, most recently as Communications Director for the Minority Leader in the California State Assembly. \n  \n[/vc_column_text][/vc_tab][vc_tab title=”Deborah Kazenelson Deane” tab_id=”1456940554775-3-2″][vc_column_text]Deborah Kazenelson Deane \nExecutive Vice President\, Edelman Los Angeles \nWhether they are facing a crisis\, engaged in developing a communications platform in a master narrative or messaging workshop\, or during a media training\, Deb is relentlessly focused on helping clients achieve their communications goals. Her diverse background includes working with both private and public sectors in industries ranging from healthcare and financial services to technology\, food and travel. She has developed and implemented strategic engagement campaigns for new product launches\, corporate positioning\, IPOs and workplace and product issues and crisis with the potential to affect brands\, business and reputations. When needed\, Deborah has also served as a bilingual spokesperson for many of her clients. \nSince joining Edelman\, Deborah has worked with a wide-array of corporate clients to provide counsel on crisis and issues management\, developing master narratives and positioning for their organizations\, executive visibility programs\, and thought leadership campaigns. She has worked closely with several biotechnology companies providing support during FDA and regulatory matters\, product recalls\, IPOs\, M&A’s\, IPOs and shareholder activism and corporate communications. She has also provided strategic counsel Experian\, Kaiser Permanente\, Shire Pharmaceuticals\, Shell\, Western Digital Corporation\, Payoff\, Inc.\, Mattel\, Chevron and Symantec\, among others. \nPrior to joining Edelman\, Deborah ran her own public relations consultancy that included work in healthcare\, Adtech\, financial communications\, labor relations and media relations. \nBefore going out on her own\, Deborah worked at PainePR where she was vice president and general manager of the Los Angeles office that she helped to launch. Her clients included Shuttle By United/United Airlines (crisis)\, Amgen\, Inc. (crisis\, community relations\, product) and PDT\, Inc. Prior to that she worked for Hill and Knowlton\, where she managed public relations\, financial communications and public affairs activities on behalf of the Tourism Authority of Thailand\, AeroCalifornia\, Procter & Gamble\, STARR Surgical\, the California Avocado Commission\, the California State Office of Traffic Safety\, Bumble Bee Seafoods and Houghton Mifflin (crisis and reputation). \nDeborah is a member of the UCLA Fielding School of Public Health Dean’s Advisory Council and serves on the Board of Directors of Fielding School’s Health Policy and Management Alumni Association and L.A. Family Housing\, a non-profit dedicated to erasing homelessness in Los Angeles. She holds a B.S. in Psychobiology and an M.S.P.H.\, both from UCLA. \n  \n[/vc_column_text][/vc_tab][vc_tab title=”Clint Schaff” tab_id=”1456940580583-4-10″][vc_column_text]Clint Schaff \nUS General Manager at Camp Playa \nClint Schaff is a senior marketing executive\, educator and entrepreneur with 16+ years of integrated marketing and agency management experience driving business results for complex businesses\, consumer brands and organizations. He aims to leverage communications\, collaboration and community to support social entrepreneurship and social change. \nIn 2015\, Clint launched Camp Playa\, the U.S. office of The Camps Collective\, a network of independent\, digitally oriented communications agencies best suited for clients with a challenge brand mindset\, on behalf of Vision7 International\, the Canadian-headquartered marketing communications company. \nPrior to pitching a tent at Camp Playa\, Clint had built and led digital agency teams for Roll Global\, M80\, GolinHarris and Edelman\, where his work for Call of Duty won a Grand Effie\, a Gold Effie and a Gold Sabre. Other brands he has led the digital efforts for include Nintendo\, Adidas\, Dole\, FIJI Water\, POM Wonderful\, Wonderful Pistachios\, and Toyota. \nClint also is a leader in the classrom\, have served an adjunct professor for 8+ years at USC’s Annenberg School\, and has spoken at PR News\, Social Media Week\, Digital LA\, TECHmunch\, and UCLA among others. He also actively volunteers with the LAGRANT Foundation and has served on boards for PRSA-LA\, Social Media Club-LA\, and the University of Minnesota Alumni Association. \nOn a lighter note… Clint appeared on a reality television dating show\, donned the Goldy Gopher mascot costume in college\, and sings karaoke as frequently as possible. \n  \n[/vc_column_text][/vc_tab][vc_tab title=”Dave Barthmuss” tab_id=”1456940592275-5-2″][vc_column_text]Dave Barthmuss \nFounder of Advotocracy \nDave Barthmuss is the recently retired Group Manager of Communications for General Motors\, who now serves as an independent consultant and senior counsel for clients and agencies. He brings more nearly 30 years of public relations experience including crisis management\, grassroots programming\, digital content development and product marketing. In his roles\, Dave has helped clients and corporations develop strategic communications programs that reach key stakeholders and deliver a company’s message in a variety of settings. Dave possesses a keen ability to build the kinds of engaging bridges that have turned the most determined of detractors into proactive third-party advocates –- a subtle art he calls “Advotocracy\,” the act of leading through advocacy. \nMost recently\, Dave was GM’s top communicator in its Western Region where he oversaw a diverse team of PR specialists. Dave focused on various communications functions in this role including product marketing\, issues management and public policy for all 24 states west of the Mississippi. Dave also served as a key spokesperson for the company conducting numerous interviews and participated in several public speaking events related to topics such as alternative fuels\, communication best practices and other business topics. Prior to this role\, Dave managed global energy\, environment\, and sustainability communications at GM’s headquarters in Detroit. \nEarlier in his career\, Dave provided strategic guidance and constituent relations needs for 20 state senators\, public policy analysts and state bureaucrats. Dave specialized in public affairs issues management\, public policy promotions\, legislative monitoring and general public relations services. Dave has also focused on engaging and building relationships with influencers\, detractors\, advocates and media\, often creating long-lasting and mutually beneficial relationships for his clients. \nHis work has earned several awards from PRSA including the 2013 PR Professional of the Year Award\, Sabre\, PR Week and the Publicity Club of Chicago\, as well as GM Chairman’s Honors for achievements in advanced technology communications\, and Star Awards from GM’s Public Policy Center for environmental education. He was also recently awarded the Volunteer of the Year award from the LA Chamber of Commerce for his continued contributions to the Southern California Leadership Network. \nDave earned a Bachelor’s Degree in Journalism and Political Science from Michigan State University. He is currently a board member for the Southern California Leadership Network. \nWhen not on the road or in the office\, you’ll find him spending time with his family\, enjoying concerts (he’s a reformed Deadhead) and cheering on his favorite sports teams. \nDave is active on social media networks and welcomes new friends and followers: \n\nDave on LinkedIn: https://www.linkedin.com/in/davebarthmuss\nDave on Twitter: @DaveBarthmuss\n\n  \n  \n[/vc_column_text][/vc_tab][/vc_tabs][/vc_column][/vc_row] \n\n\n\n\n\n\n \nPowered by Eventbrite
URL:https://prsala.org/event/converting-critics-skeptics-and-cynics-audience-engagement-strategies-for-2016/
LOCATION:Omni Hotel Downtown\, 251 South Olive Street\, Los Angeles\, CA\, 90012\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160303T173000
DTEND;TZID=America/Los_Angeles:20160303T203000
DTSTAMP:20260404T041806
CREATED:20181222T085408Z
LAST-MODIFIED:20190125T054843Z
UID:8279-1457026200-1457037000@prsala.org
SUMMARY:March Chapter Program
DESCRIPTION:“Converting Critics\, Skeptics and Cynics: Audience Engagement Strategies for 2016”\n \nPRSA-LA is pleased to announce the first program in the Competitive Advantage Series\, quarterly programs that will bring together industry leaders to discuss the most important issues facing our industry as well as to showcase the latest best practices.\nAt a time when criticism is currency and skepticism abounds\, companies\, organizations and even candidates are working harder than ever to find and win audiences. Authenticity and transparency have never been more important as our client’s and company’s continue to build relationships not only with our target audiences but also those who influence their decision-making.\nThe evening’s program will feature the results of Edelman’s 2016 Trust Barometer global study and highlight a new model of influence. We’ll also learn lessons from the field from our panel of experts\, including compelling case studies on General Motors\, Chevron and Walmart. During the moderated panel we’ll discuss audience engagement strategies that build bridges with even the most critical audiences\, and how to turn detractors and opponents into partners and advocates.\n \nPanelists:\nRobert Alaniz\, Senior Partner\, Milagro Strategy Group \nMorgan Crinklaw\, Manager\, Issues Management Communications\, Chevron Corporation\nDeborah Kazenelson Deane\, Executive Vice President\, Edelman Los Angeles \n \nModerator: \nDave Barthmuss\, West Coast Group Manager\, Communications\, General Motors Company \n \nDate:  Thursday\, March 3\, 2016\nTime: \n5:30 – 6:30 p.m.             Registration\, networking mixer\n6:30 – 8:00 p.m.             Moderated panel presentation\n \nLocation: \nOmni Los Angeles Hotel at California Plaza\n251 South Olive Street\nLos Angeles\, CA 90012\nClick here for directions.
URL:https://prsala.org/event/march-chapter-program/
LOCATION:Omni Hotel Downtown Los Angeles\, 251 South Olive Street\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160211T120000
DTEND;TZID=America/Los_Angeles:20160211T133000
DTSTAMP:20260404T041806
CREATED:20160126T174210Z
LAST-MODIFIED:20160211T033123Z
UID:4420-1455192000-1455197400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:THE SOLO JOURNEY: A SURVIVAL GUIDE\n  \nIt took about 1 million oar strokes for Roz Savage\, the first woman to row solo across three oceans\, to get from San Francisco to Hawaii. Keeping afloat an independent public relations practice sometimes seems a similarly Herculean task but one advantage solo practitioners have is that they don’t have to wait days or weeks for help should they need it. They can immediately tap the experience of seasoned public relations professionals who’ve already made that journey. \n  \nJoin Ron Antonette\, Stefan Pollack and Susan Tellem\, APR as they share lessons learned and offer their advice on how independent practitioners can manage the personal and professional challenges – and survive the journey – of running a solo practice. \n  \n\nCharting your course: Creating the networks to sustain you and your practice\nRough seas or smooth sailing: Tips for surviving the first 3-5 years in business\nCalling in the support boat: Whom to ask – and what to ask for – when you need help\nKeeping the wind in your sails: Collaborating to grow your business\n\n  \nTHE SPEAKERS \n• Ron Antonette\, principal\, R. Antonette Communications\n• Stefan Pollack\, president and chief financial officer\, The Pollack PR Marketing Group\n• Susan Tellem\, APR\, partner\, Tellem Grody Public Relations \n  \nDETAILS \nDate and Time: \nThursday\, Feb. 11\, 2016\, 12-1:30 p.m. \n  \nLocation: \nCasa Nostra \n825 W. 9th St. \nLos Angeles\, CA 90015 \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA members \n  \nMenu: Caesar or mixed green salad; main course of penne pasta\, gnocchi al pesto or scaloppine di pollo piccata; dessert; and non-alcoholic beverage. \n  \nParking: \nFree validated parking in the TCW Building\, 980 W. 8th Pl.\, downtown Los Angeles \n  \nRSVP: \nReservations for this luncheon have closed. There are a limited number of same day reservations available\, but you must write to mindy@prsala.org by 10 a.m. on Thursday\, February 11. \nABOUT THE SPEAKERS \nRon Antonette is principal of R. Antonette Communications\, which he founded in 2009. His micro-agency\, built through partnering with other independent professionals\, provides PR and marketing communications counsel and services to municipalities\, start-ups\, established consumer brands and entertainment properties. Current and recent clients include The Little Gym International\, Bike Long Beach\, Discover Claremont\, Memorial Care Health Systems\, Brink’s Home Security products and Technicolor. Earlier in his 25-year career\, Antonette worked in-house at Mattel and ConAgra Foods. During a combined 16 years at Golin and FleishmanHillard\, he led agency PR accounts and projects for Cold Stone Creamery\, Disney\, Nestle\, Playmates Toys and Toyota. He is president of the Long Beach Parks and Recreation Commission and leads communications for the non-profit Long Beach Aquatic Capital of America Foundation. \nStefan Pollack is president and chief financial officer of The Pollack PR Marketing Group. He has played a pivotal role in managing the agency’s expansion and is leading the agency’s drive to its next level of growth. In his current capacity\, he develops strategic direction\, positioning and branding\, and media relations and oversees the implementation of complete marketing and public relations programs on behalf of several clients in various industries. Stefan also heads the agency’s professional service firm practice. He is an adjunct professor at the USC Annenberg School for Communication and Journalism. He is a former president of PRSA-LA and a past chair of the America’s Region board of directors for The WORLDCOM Public Relations Group. \n  \nSusan Tellem\, APR\, is a partner in Tellem Grody Public Relations and oversees the agency’s health care\, nonprofit\, crisis and food issues practices. With more 35 years in PR\, she is known nationally for her expertise in media relations and crisis management. She has provided counsel for many high-profile clients\, including the district attorney in the Michael Jackson molestation case. Susan is a recipient of PRSA-LA’s Joseph Roos Community Service Award and was recognized by the Century City Chamber of Commerce as a “Woman of Achievement.” She served as an adjunct professor at Pepperdine University after an 11-year stint as a member of UCLA’s extension faculty. She also is a voting member of the Academy of Television Arts and Sciences. \n  \n\n 
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160128T170000
DTEND;TZID=America/Los_Angeles:20160128T200000
DTSTAMP:20260404T041806
CREATED:20181222T085407Z
LAST-MODIFIED:20190125T054842Z
UID:8277-1454000400-1454011200@prsala.org
SUMMARY:PRSA-LA Happy Hour at The Crossing
DESCRIPTION:Come toast the new year with PRSA-LA! Bring business cards and get ready to network. Meet the 2016 board of directors. Space is limited\, so advance reservations are a must;$20 by credit card advance payment; cash or check if paying at the door. Even if paying at the door\, you must have a reservation so we know you’re coming!\nSignature cocktail and light appetizers included in ticket price.\nIf you have a professional designation such as APR or Fellow PRSA\, please add it after your last name on the order form.  Example: Victoria Lelash\, APR (First name\, Victoria; Last name\, Lelash\, APR)
URL:https://prsala.org/event/prsa-la-happy-hour-at-the-crossing/
LOCATION:The Crossing\, 200 S. Hill Street\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160128T170000
DTEND;TZID=America/Los_Angeles:20160128T200000
DTSTAMP:20260404T041806
CREATED:20160113T170110Z
LAST-MODIFIED:20160128T161733Z
UID:4391-1454000400-1454011200@prsala.org
SUMMARY:Happy Hour at The Crossing
DESCRIPTION:TICKET SALES CLOSE AT NOON. THIS EVENT IS ALMOST SOLD OUT. A LIMITED NUMBER OF WALK IN TICKETS WILL BE AVAILABLE.\n\nWas your New Year’s resolution to network more? Ours\, too! Join us for PRSA-LA’s first happy hour of the year at The Crossing. Everyone in LA’s PR community as well as our friends in media are invited to join us to kick-off an exciting new year for the chapter and for our city. We’ll toast last year’s achievements\, welcome new chapter leadership\, make new contacts and celebrate the year ahead.\n  \nToast the New Year With Us! \nThe Crossing\n200 S. Hill St.\nLos Angeles\, CA 90012 \nAdvance reservations required! \n(Parking in paid lot\, Joe’s Parking approx. $6\, on Hill St. between 2nd and 3rd or metered street parking; two blocks from Civic Center/Grand Park Metro station.) \n\n\n\nBring business cards and get ready to network. Meet the 2016 board of directors. Space is limited\, so advance reservations are a must! $20 per person; pay by credit card in advance or at the door by cash or check. Even if paying at the door\, you must have a reservation so we know you’re coming! Register below. \nOne signature cocktail per person and light appetizers included in ticket price. \n\nIf you have a professional designation such as APR or Fellow PRSA\, please add it after your last name on the order form. Example: Victoria Lelash\, APR (First name\, Victoria; Last name\, Lelash\, APR) \n  \nTICKET SALES CLOSE AT NOON. THIS EVENT IS ALMOST SOLD OUT. A LIMITED NUMBER OF WALK IN TICKETS WILL BE AVAILABLE. \n\n  \n\n\n \nPowered by Eventbrite
URL:https://prsala.org/event/business-after-hours/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151209T074500
DTEND;TZID=America/Los_Angeles:20151209T093000
DTSTAMP:20260404T041806
CREATED:20151110T173519Z
LAST-MODIFIED:20151203T231201Z
UID:4199-1449647100-1449653400@prsala.org
SUMMARY:At Breakfast With...KVEA-TV Telemundo 52 Los Angeles - SOLD OUT!
DESCRIPTION:This event is SOLD OUT. Check back in January for future ABW dates!\nGet Up Close with the Journalists Who Deliver the News at Channel 52\nWho:  \nDaisy Espinoza\, Executive Producer\,\nNoticiero Telemundo 52\n \nLizbeth Licon\, Assignment Desk Manager\,\nNoticiero Telemundo 52\n \nDunia Elvir\, Co-Anchor\,\nNoticiero Telemundo 52 at 5:00 a.m. & 6:00 a.m.\n  \n  \nWhat:  \nWhat’s the best way public relations and communications professionals can pitch media stories to local media outlets? How valuable would it be to learn exactly what KVEA-TV Telemundo 52 News is looking for\, and the many ways that PR pros can earn media coverage with this influential TV station?  Discover how to grab the attention of editorial gatekeepers\, learn how the station is further investing in its news operation and what editorial hot buttons to hit when pitching your story ideas.  This event will feature a studio tour and panel discussion with top news team members. \nAgenda: \n\n8:00 am – 8:20 am – Studio/Newsroom Tour\n8:20 am – 9:00 am – Panel and Q&A session with newsroom staff\n9:00 am – 9:30 am – Network\n\n  \nWhen: \nWednesday\, December 9\, 2015 \n8:00 – 9:30 a.m. \nContinental breakfast will be served. \nPlease arrive at 7:45 a.m.  Program will begin promptly at 8:00 a.m. \n  \nWhere:  \nTelemundo 52 Los Angeles / KVEA\nBrokaw News Center\n100 Universal City Plaza\, Bldg. 2120\nUniversal City\, CA 91608Parking is included. Parking information will be sent upon completion of online reservation.\n  \nSold out! Thank you for your interest. Please check back in January for more great ABW events!
URL:https://prsala.org/event/at-breakfast-with-kvea-tv-telemundo-52-los-angeles/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151208T180000
DTEND;TZID=America/Los_Angeles:20151208T210000
DTSTAMP:20260404T041806
CREATED:20151121T154947Z
LAST-MODIFIED:20151202T215613Z
UID:4233-1449597600-1449608400@prsala.org
SUMMARY:Holiday Mixer!
DESCRIPTION:Join your PRSA-LA colleagues for a Member Holiday Mixer with HPRA (Hispanic Public Relations Society)\, BPRS (Black Public Relations Society) and NSHMBA (National Society of Hispanic MBA’s.)  Click here to register. \n  \nFor more information\, click here. \n  \n \n  \nTime: \n6:00 p.m. to 9:00 p.m. \n  \nLocation: \nYxta Cocina Mexicana \n601 S. Central Avenue \nLos Angeles\, CA 90021 \n  \n 
URL:https://prsala.org/event/holiday-mixer-details-announced-soon/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151119T120000
DTEND;TZID=America/Los_Angeles:20151119T133000
DTSTAMP:20260404T041806
CREATED:20151007T172112Z
LAST-MODIFIED:20151119T172716Z
UID:4033-1447934400-1447939800@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:The Consultant’s Toolbox: Finding the High-Impact\, Cost-Effective Resources to \nDeliver on Your Client’s Expectations\n\n  \nThursday\, Nov. 19\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \n“Musicians play their instruments. I play the orchestra\,” says Steve Jobs in the film chronicling his life. So\, too\, do independent practitioners who are expected to choreograph other service providers in delivering a flawless performance – at the right price – for their clients. \n  \nOn November 19\, Marisol Barrios and Jessica Payne will lead a roundtable forum that will help independent consultants and freelancers find cost-effective service providers and technologies – from “freemium” to premium – they can scale to service client projects and expand their own capabilities. \n  \nCome prepared! This will be a highly interactive forum during which you can ask for referrals and recommend your own trusted service providers. \n  \n\n\n\n\n\nMarket research/data\nPR measurement\nMedia databases\nMedia buying\nContent development\n\n \n\n\nSpecial event production\nVideography\, audiovisual\nGraphic design and printing\nWebsite design\nEmail marketing\n\n \n\n\n\nABOUT THE SPEAKERS \n  \nMarisol Barrios\, APR\, is director of communications at Hillsides\, which provides mental health services to at-risk children and families throughout Los Angeles County. She also maintains an independent communications practice\, Mission Driven PR\, and a fictional blog\, MissGuidedMom.com. Earlier in her 20-year career in communications\, public relations and the nonprofit sector\, she was publisher of Latina Bride magazine\, and served as a California State Legislature media coordinator and field representative and in the Interactive Marketing Department at Toyota Motor Sales. \n  \nJessica Payne is founder of STRATEGY FOR IMPACT\, a Los Angeles-based personal brand and digital marketing consultancy specializing in the holistic brand strategy that combines content\, channels and communities to create powerful relationships and online experiences. She also produces a social media podcast series\, “Strategy Bites.” Through her work here in the United States and abroad\, Payne has successfully launched companies and products\, rallied communities and helped entrepreneurs land dream jobs and reach millions of consumers through social media engagement. \n  \nCost (Pay below!): \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. Important! If you have severe food allergies or dietary restrictions\, please advise Mindy Brundige via email\, mindy@prsala.org  \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \nNo refunds after Monday\, November 16. \nQuestions? Please contact Mindy Brundige at the PRSA-LA Office\, mindy@prsala.org\, 1.818.582.3233
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-2/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151106T090000
DTEND;TZID=America/Los_Angeles:20151106T170000
DTSTAMP:20260404T041806
CREATED:20151023T233143Z
LAST-MODIFIED:20151023T233143Z
UID:4105-1446800400-1446829200@prsala.org
SUMMARY:Digital Growth Summit presented by MediaLeaders.com
DESCRIPTION:The Digital Growth Summit is a conference based in Los Angeles at Microsoft HQ in Playa Del Rey\, that will feature about 40 expert panelists across 10 panel discussions on digital topics that help brands and businesses build a better online presence to attract more customers. \n  \nIt’s a fast paced day of tactics and new trends. Each attendee will learn tactical formulas they can instantly implement at their company (and network with other professionals). \n  \nThis Summit is sponsored by Microsoft\, Belkin\, FreshBrothers and BusinessWire\, in addition to PRSA-LA. \n  \nThis event is limited to 120 professionals from brands\, businesses\, startups and agencies that want to learn key tips and trends from panelists. \n  \nThe topics will include: \n  \nSnapchat: How brands are reaching new audiences \nVine: How to influence in 6 seconds or less \nInstagram: Image storytelling for mobile \nYoutube: Tips to get views and grow subscribers \nLinkedIn: Use this sleeping giant to connect \nEmail Marketing: Increase your engagement rate \nSEO: How to optimize your content for more views \nDigital PR: Reaching journalists with new tools \nIOT: Tends in the Internet of Things \nGoogle Analytics: A window into your website traffic \n  \nMore Event Details \nWhat: 10 panel topics that help brands and businesses build a better online presence to attract more customers. \nWhy: In one full day each attendee will learn dozens of tactical formulas they can instantly implement at their company. \nWhere: Microsoft Los Angeles Headquarters\, 13031 W. Jefferson Boulevard\, LA 90094 \nWhen: Friday\, November 6th\, 2015 \n– Checkin: 9:00am to 9:30am \n– Breakfast & Networking: 9:00am-10:00am \n– Panel #1 starts promptly at 10:15am (Please don’t be late) \n– Lunch at 12:15pm \n– A Wine Reception starts at 4:00pm \nWho: This event is limited to 120 professionals from brands\, businesses\, startups and agencies that want to learn key tips and trends from panelists. \nSite: https://medialeaders.com/digital-growth-summit/ \nExamples of Past Panel Discussions: https://medialeaders.com/videos/ \n  \nThe link to register to attend the Summit follows: \nhttps://medialeaders.com/digital-growth-summit/ \n  \nPRSA-LA discount code = PRSALA  will take $10 off of the price of the ticket\, good up to the day of the event.  Note the price increases from $79 to $89 on October 30. \n  \n  \n  \nIt’s a fast paced day of tactics and new trends. Each attendee will learn tactical formulas they can instantly implement at their company (and network with other professionals). \n  \nThis Summit is sponsored by Microsoft\, Belkin\, FreshBrothers and BusinessWire\, in addition to PRSA-LA. \n  \nThis event is limited to 120 professionals from brands\, businesses\, startups and agencies that want to learn key tips and trends from panelists.
URL:https://prsala.org/event/digital-growth-summit-presented-by-medialeaders-com/
LOCATION:MIcrosoft\, 13031 W Jefferson Blvd\, Los Angeles\, CA\, 90094\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151104T173000
DTEND;TZID=America/Los_Angeles:20151104T220000
DTSTAMP:20260404T041806
CREATED:20151012T175210Z
LAST-MODIFIED:20151021T144128Z
UID:4050-1446658200-1446674400@prsala.org
SUMMARY:51st Annual PRism Awards Dinner and Show
DESCRIPTION:#PRisms2015 \nCLICK HERE TO PURCHASE TICKETS AND TABLES \nPresented by:                                                                          Dinner Sponsors: \n                                                                                              \nTickets are now on sale for the 51st Annual PRSA-LA PRism Awards Show to honor and celebrate the achievements of public relations professionals throughout Greater Los Angeles.  The PRism Awards are the biggest night of the year for the public relations profession in the Los Angeles area\, and this year we’re excited to bring them to the beautiful Taglyan Cultural Complex. \nPRSA-LA has selected six highly deserving recipients to honor with 2014 Special PRism Awards at this year’s PRism Awards Show. Special PRism Awards will be presented to the following 2015 Honorees: \n  \nPR Professional of the Year \nJill Hazelbaker \nVP Corporate and Public Policy\, Snapchat \n  \nPR Team of the Year \nMetropolitan Water District \n  \nOutstanding Achievement in Publicity \nAlan Nierob \nPublicist\, Rogers & Cowan \n  \nOutstanding Achievement in Public Affairs \nStephen Macias \nSVP and LGBT Practice Lead\, MWW \n  \nJoseph Roos Community Service Award  \nHolly Ferris \nFerris Communications \n  \nOutstanding News Professional \nCharles Crumpley \nLos Angeles Business Journal \n  \nTaglyan Entertainment Complex \n1201 Vine Street \nLos Angeles\, CA 90038 \n  \n5:30 p.m. Cocktail Reception \n7 p.m. Dinner and Show \n  \nMember Ticket: $150 \nNon-Member/Guest Ticket: $200 \nClick here to purchase tickets and tables online. Full tables of 10 or 12 people maybe purchased at a 10% discount. No refunds or cancellations after Friday\, October 30; final deadline to purchase tickets and submit names of guests is Friday\, October 30. \n  \nPlease contact Mindy Brundige for information on advertising and sponsorship\, 1.818.582.3233\, mindy@prsala.org \nPay for advertising by credit card\, below; send final artwork to mindy@prsala.org: \n  \n\n \n\n\n\nAd Sizes and Prices\n\n\nBusiness Card $150.00 USDQuarter Page $250.00 USDHalf Page $375.00 USDFull Page\, B & W $600.00 USDFull Page\, Color $1\,200.00 USD
URL:https://prsala.org/event/51st-annual-prism-awards-dinner-and-show/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151104T173000
DTEND;TZID=America/Los_Angeles:20151104T220000
DTSTAMP:20260404T041806
CREATED:20151007T201116Z
LAST-MODIFIED:20151007T201116Z
UID:4045-1446658200-1446674400@prsala.org
SUMMARY:
DESCRIPTION:Honoring the Best in Los Angeles Area Public Relations\nTickets are now on sale for the 51st Annual PRSA-LA PRism Awards Show to honor and celebrate the achievements of public relations professionals throughout Greater Los Angeles.  The PRism Awards are the biggest night of the year for the public relations profession in the Los Angeles area\, and this year we’re excited to bring them to the beautiful Taglyan Cultural Complex\n.\n\nPRSA-LA has selected six highly deserving recipients to honor with 2015 Special PRism Awards at this year’s PRism Awards Show. Special PRism Awards will be presented to the following 2015 Honorees:\n\n\n\n\nPR Professional of the Year \nJill Hazelbaker \nVP Corporate and Public Policy\, Snapchat \n  \nPR Team of the Year \nMetropolitan Water District \n   \nOutstanding Achievement in Publicity \nAlan Nierob \nPublicist\, Rogers & Cowan \n  \nOutstanding Achievement in Public Affairs \nStephen Macias \nSVP and LGBT Practice Lead\, MWW \n  \nJoseph Roos Community Service Award  \nHolly Ferris \nFerris Communications \n  \nOutstanding News Professional \nCharles Crumpley \nLos Angeles Business Journal \n\n  \n5:30 p.m. Reception \n7:00 p.m. Dinner and Show \n  \nClick here to purchase tickets and tables!
URL:https://prsala.org/event/4045/
LOCATION:Taglyan Entertainment Complex\, 1201 Vine Street\, Los Angeles\, CA\, 90038\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151024T083000
DTEND;TZID=America/Los_Angeles:20151024T133000
DTSTAMP:20260404T041806
CREATED:20181222T085406Z
LAST-MODIFIED:20190125T054841Z
UID:8275-1445675400-1445693400@prsala.org
SUMMARY:Quality Time with PR Minds - CALL FOR VOLUNTEERS!
DESCRIPTION:Calling all PR professionals who want to give back!  If you have at least two years of PR experience and are interested in donating your time and creativity to some very worthy nonprofits\, then join PRSA-LA’s “Quality Time with PR Minds” on Saturday\, October 24 from 8:30 am – 1:30 p.m. at the UCLA Extension campus in downtown Los Angeles.\n Quality Time is your opportunity to make a significant contribution in just one day by helping to inspire\, encourage and empower local nonprofits to tackle their most challenging communications issues. The event also offers a unique venue to network and collaborate. Share your expertise and gain knowledge as you team up with other PR professionals and nonprofits for stimulating and productive brainstorm sessions.\n You will be teamed up with one or two other PR professionals to engage in one-on-one brainstorming and consultation with participating nonprofits serving the Greater Los Angeles area.   \n \nDate:  Saturday\, October 24\, 2015\nTime:   8:30 a.m. – 1:30 p.m.\nFREE breakfast and lunch for all volunteers and attendees\nLocation:    \nUCLA Extension at Figueroa Courtyard\n261 S. Figueroa St.\nLos Angeles\, CA 90071
URL:https://prsala.org/event/quality-time-with-pr-minds-call-for-volunteers/
LOCATION:UCLA Extension Downtown L.A.\, 261 S. Figueroa St.\, Los Angeles\, California\, 90071\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151024T083000
DTEND;TZID=America/Los_Angeles:20151024T133000
DTSTAMP:20260404T041806
CREATED:20151016T175434Z
LAST-MODIFIED:20151016T175434Z
UID:4089-1445675400-1445693400@prsala.org
SUMMARY:Quality Time with PR Minds
DESCRIPTION:
URL:https://prsala.org/event/quality-time-with-pr-minds-2/
LOCATION:UCLA Extension Campus\, Gayley Center\, 1145 Gayley Avenue\, Los Angeles\, CA\, 90024\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151014T080000
DTEND;TZID=America/Los_Angeles:20151014T090000
DTSTAMP:20260404T041806
CREATED:20150916T020604Z
LAST-MODIFIED:20150930T132742Z
UID:3931-1444809600-1444813200@prsala.org
SUMMARY:At Breakfast With... Business Reporters
DESCRIPTION:  \nMedia Tips for Pitching to Business Journal Reporters:  \nIncrease your Press Coverage in Top Media Outlets \nWednesday\, Oct.14\, 2015  \n8 a.m. to 9 a.m. \nWho: Marni Usheroff\, staff writer\, Los Angeles Business Journal \nMark Madler\, editor\, San Fernando Valley Business Journal \nMore panelists to be announced… \n  \nWhat: Coverage for your news\, event\, business or product in any media outlet is a huge score. How valuable would it be to hear the freshest insights and inside tips for generating media coverage from a panel of the top business journalists? \nBut how can you break through the clutter and grab the attention of busy editors and reporters. Learn the answers to these questions and many others firsthand when you join this exclusive panel for an in-depth discussion with the most influential newsgathering reporters and editorial gatekeepers. \n  \nWhen: Wednesday\, Oct. 14\, 2015 \n8:00 – 9:00 a.m. \nPlease arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m. \n  \nWhere: Los Angeles Area Chamber of Commerce \n350 S. Bixel Street; Los Angeles\, CA 90017 \n  \nParking: Paid parking is available below the Chamber Building. The garage entrance is on 4th Street and the price is $2 for every 15 minutes with a maximum daily charge of $10. Metered parking is also available surrounding the Chamber. \nFor directions go to: http://www.lachamber.com/index.php?category=Main&ref=contactus&src=gendocs \n  \nCost: $15 for PRSA members\, $25 for non-members\, $10 for PRSSA student members. Payment by check encouraged; cash also accepted. Sorry\, no credit cards. \nRSVP: RSVP – ADVANCE RESERVATIONS REQUIRED — RSVP to Alfredo E. Padilla; alfredo@prsala.org (Subject line: Business Reporters) \n*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.; \n  \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-biz-journal-reporters/
LOCATION:Los Angeles Area Chamber of Commerce\, 350 S. Bixel Street\, Los Angeles\, 90017\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150926T090000
DTEND;TZID=America/Los_Angeles:20150926T130000
DTSTAMP:20260404T041806
CREATED:20181222T085404Z
LAST-MODIFIED:20190125T054841Z
UID:8273-1443258000-1443272400@prsala.org
SUMMARY:Diversity Boot Camp
DESCRIPTION:Unconcious Bias and PR: How to recognize and prevent a crisis\n \nA half-day program to give you all the tools you need to promote diversity in business and public relations.  Breakfast\, lunch and parking included.  Full details to follow soon! \nRegistration open. Click to register below.\nNOTE: If you have a professional designation and wish to list it on your name badge\, please include it with a comma after your last name on the registration form.  Example: Ron Owens\, APR\, Fellow PRSA (FIRST NAME: Ron; LAST NAME: KilleenOwens\, APR\, Fellow PRSA)\nSponsored by: UCLA Extension and Shell Oil
URL:https://prsala.org/event/diversity-boot-camp/
LOCATION:UCLA Extension Campus Downtown\, 261 S. Figueroa St.\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T041806
CREATED:20151007T172244Z
LAST-MODIFIED:20151007T172244Z
UID:4038-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-7/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T041806
CREATED:20151007T172237Z
LAST-MODIFIED:20151007T172237Z
UID:4037-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-6/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T041806
CREATED:20151007T172137Z
LAST-MODIFIED:20151007T172137Z
UID:4036-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-5/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T041806
CREATED:20151007T172131Z
LAST-MODIFIED:20151007T172131Z
UID:4035-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-4/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T041806
CREATED:20151007T172127Z
LAST-MODIFIED:20151007T172127Z
UID:4034-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-3/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260404T041806
CREATED:20150911T203444Z
LAST-MODIFIED:20151007T195702Z
UID:3924-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:Registration for this event will open soon! \nThursday\, Nov. 19\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n 
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150820T180000
DTEND;TZID=America/Los_Angeles:20150820T200000
DTSTAMP:20260404T041806
CREATED:20181222T085403Z
LAST-MODIFIED:20190125T054840Z
UID:8271-1440093600-1440100800@prsala.org
SUMMARY:PRSA-LA Summer Social
DESCRIPTION:Thursday\, August 20\, 6 – 8 pm\nOcean Prime\n9595 Wilshire Blvd.\nBeverly Hills\, CA 90212 “The 25 Best New Restaurants in LA.” – Zagat\n                                                         \n \nJoin PRSA-LA as we wind down the summer in style on the patio of one of Beverly Hills hottest locations\, Ocean Prime!\n(insert logo)\n“The 25 Best New Restaurants in LA.” – Zagat\n“One of the most stunning\, sophisticated and satisfying restaurants to appear in a long\, long time.”  – Huffington Post\n \nFREE for PRSA-LA Members  ●  $25 for non-members\n \n► Two hosted drinks plus cash bar\n► Complimentary passed hors d’ oeuvres\n► Catch up with PR colleagues and meet new ones\n \nPRSA MEMBERSHIP PROMOTION:\n● Non-members join PRSA by August 20\, attend the Summer Social for FREE and receive a one-year PRSA-LA chapter membership for FREE too!  Click here to join (insert link)\n \n● PRSA-LA members bring a qualified guest who joins PRSA by end of August and you’ll be entered to win a VIP Pass to the World Famous Magic Castle (access for up to 8 guests).\n \nMAP & PARKING:\nRestaurant Valet Parking: $10 for the first 2 hours and $2 every hour past two (enter off Camden\, a one-way street\, from Wilshire).\nSelf Parking: The City of Beverly Hills garages are a flat rate of $5 after 6 PM.  Nearest lot is on Brighton Way\, between Rodeo and Camden http://www.beverlyhills.org/citygovernment/parkingservices/cityparkingstructures/\n 
URL:https://prsala.org/event/prsa-la-summer-social/
LOCATION:Ocean Prime Beverly Hills\, 9595 Wilshire Boulevard\, Beverly Hills\, CA\, 90212\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150820T180000
DTEND;TZID=America/Los_Angeles:20150820T200000
DTSTAMP:20260404T041806
CREATED:20150707T183827Z
LAST-MODIFIED:20150730T175207Z
UID:3696-1440093600-1440100800@prsala.org
SUMMARY:PRSA-LA Summer Social
DESCRIPTION:FREE to PRSA Members! \n  \nThursday\, August 20\, 6 – 8 pm \nOcean Prime \n9595 Wilshire Blvd. \nBeverly Hills\, CA 90212 \n  \nJoin PRSA-LA as we wind down the summer in style on the patio of one of Beverly Hills hottest locations\, Ocean Prime! \n  \n \n  \n“The 25 Best New Restaurants in LA.”\n– Zagat \n“One of the most stunning\, sophisticated and satisfying restaurants to appear in a long\, long time.”\n– Huffington Post \n  \nFREE for PRSA-LA Members  ●  $25 for non-members \n  \n► Two hosted drinks plus cash bar \n► Complimentary passed hors d’ oeuvres \n► Catch up with PR colleagues and meet new ones \n  \nPRSA MEMBERSHIP PROMOTION: \n\nNon-members join PRSA as a Regular member* by August 20\, attend the Summer Social for FREE and receive a one-year PRSA-LA chapter membership for FREE too! Click here to join; use promo code CHAPT15 and select Los Angeles Chapter. *Promotion begins August 1\, 2015. Restrictions: Regular members ($255 annual dues+$65 initiation fee.) Not available for Associate member types ($155 or less annual dues) and current/renewing members. A savings of $95!\n\n  \n\nPRSA-LA members bring a qualified guest who joins PRSA by end of August and you’ll be entered to win a VIP Pass to the World Famous Magic Castle (access for up to 8 guests).\n\n  \nMAP & PARKING: \nRestaurant Valet Parking: $10 for the first 2 hours and $2 every hour past two (enter off Camden\, a one-way street\, from Wilshire). \nSelf Parking: The City of Beverly Hills garages are a flat rate of $5 after 6 PM.  Nearest lot is on Brighton Way\, between Rodeo and Camden http://www.beverlyhills.org/citygovernment/parkingservices/cityparkingstructures/​ \n  \nAdvance registration required to guarantee attendance. Space is limited; register below now to reserve your spot! \n  \n \nPowered by Eventbrite
URL:https://prsala.org/event/member-mixer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150805T173000
DTEND;TZID=America/Los_Angeles:20150805T203000
DTSTAMP:20260404T041806
CREATED:20181222T085439Z
LAST-MODIFIED:20190125T055121Z
UID:8311-1438795800-1438806600@prsala.org
SUMMARY:From the Frontlines
DESCRIPTION:From the Frontlines:  What You Need to Know Now for the Crisis Ahead\nJoin PRSA-LA for an in-depth conversation with corporate leaders on crisis communications. Drawing on their personal experiences managing through crises of all scales\, panelists will get real on preparing for\, managing through and recovering from the inevitable. Experts will provide in-the-trenches perspectives on high-profile crises\, share lessons learned and provide tips on developing a crisis mindset.\nPanelists: \nBrian O’Connor\, Vice President Public Relations\, Princess Cruises\nAlan Caldwell\, Corporate Communications and Brand Manager\, Shell Oil Company\nMike Michels\, former Vice President Corporate Communications\, Toyota Motor Sales\nModerator:\nMary Grady\, Managing Director of Media and Public Relations\, LA World Airports \n\n 
URL:https://prsala.org/event/from-the-frontlines/
LOCATION:Luxe Sunset Boulevard Hotel\, 11461 Sunset Blvd\, Los Angeles\, CA\, 90049\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150805T173000
DTEND;TZID=America/Los_Angeles:20150805T200000
DTSTAMP:20260404T041806
CREATED:20150707T183146Z
LAST-MODIFIED:20150715T190425Z
UID:3695-1438795800-1438804800@prsala.org
SUMMARY:From the Frontlines: What You Need to Know Now for the Crisis Ahead
DESCRIPTION:  \nJoin PRSA-LA for an in-depth conversation with corporate leaders on crisis communications. Drawing on their personal experiences managing through crises of all scales\, panelists will get real on preparing for\, managing through and recovering from the inevitable. Experts will provide in-the-trenches perspectives on high-profile crises\, share lessons learned and provide tips on developing a crisis mindset. \n  \nPanelists:  \nBrian O’Connor\, Vice President Public Relations\, Princess Cruises \nAlan Caldwell\, External Relations Manager\, Southern California\, Shell Oil Company \nMike Michels\, former Vice President Corporate Communications\, Toyota Motor Sales \nModerator: \nMary Grady\, Managing Director of Media and Public Relations\, LA World Airports \n  \nDate and Time: \nWednesday\, August 5\, 2015 \nCheck In and Networking: 5:30 – 6:30 p.m. (Light meal\, no host bar) \nProgram\, panel discussion\, Q&A: 6:30 – 8:00 p.m. \n  \nLocation: \nLuxe Hotel Sunset \n11461 Sunset Boulevard \nLos Angeles\, CA 90049 \nClick here for directions and parking information.  Valet parking $15 per car. \n  \nSponsored by: \n  \n \n  \nPlease register below! \n  \n \nPowered by Eventbrite
URL:https://prsala.org/event/chapter-program/
LOCATION:Luxe Hotel Sunset\, 11461 Sunset Boulevard\, Los Angeles\, CA\, 90049\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150730T183000
DTEND;TZID=America/Los_Angeles:20150730T203000
DTSTAMP:20260404T041806
CREATED:20150724T142129Z
LAST-MODIFIED:20150724T142129Z
UID:3730-1438281000-1438288200@prsala.org
SUMMARY:PRSA-LA Young Professionals - Digital Influencers Panel
DESCRIPTION:RSVP must go to \nJADESTEVENS@LAGRANT.COM OR (323) 469-8680 EXT. 230
URL:https://prsala.org/event/prsa-la-young-professionals-digital-influencers-panel/
LOCATION:Hilton Checkers Hotel\, 535 S. Grand Avenue\, Los Angeles\, CA\, 90071
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150729T080000
DTEND;TZID=America/Los_Angeles:20150729T093000
DTSTAMP:20260404T041806
CREATED:20150720T191606Z
LAST-MODIFIED:20150728T164315Z
UID:3722-1438156800-1438162200@prsala.org
SUMMARY:At Breakfast With....L.A.'s Top Newswires
DESCRIPTION:  \nCoverage for your news\, event\, business or product in any media outlet is a huge score. But how can you break through the clutter and grab the attention of busy editors and reporters? Learn the answer firsthand when you join this exclusive panel for an in-depth discussion with L.A.’s most influential newswire reporters and editorial gatekeepers. \nEach panelist will share insights on what to pitch\, when to pitch\, and how to pitch everything — from evergreen executive profiles and trend pieces to human interest stories. You’ll leave with practical tips on how to win major points with both your boss and the press. \n  \nWho: \nPanelists:  \n  \nAnthony Marquez\, L.A. Bureau Chief\, Associated Press  \n  \nLori Streifler\, Editor\, City News Service   \n  \nDaniel Taub\, Real Estate Editor\, Bloomberg News   \n  \nWhen: \nWednesday\, July 29\, 2015 \n8:00 a.m. to 9:30 a.m.* \nContinental breakfast will be served. \n(*Please arrive by 7:45 a.m.; Program will begin promptly at 8 a.m.) \n  \nWhere: \nThe Gas Company Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (Conference Room 2A) \nLos Angeles CA 90013-1011 \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations. \n  \nRSVP and Cost: \n$15 – PRSA-LA  & YP members \n$25 – Non-members/Guests \n$10 – PRSSA student members \nPayment at the door.  Check encouraged; cash also accepted.  Sorry\, no credit cards.  \nAdvance Reservations Required  \nAlfredo E. Padilla \nAlfredo@prsala.org (Subject line: Wire Service News) \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-l-a-s-top-newswires/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
END:VCALENDAR