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DTSTART;TZID=America/Los_Angeles:20171018T073000
DTEND;TZID=America/Los_Angeles:20171018T090000
DTSTAMP:20260404T041640
CREATED:20181222T085436Z
LAST-MODIFIED:20190125T055121Z
UID:8309-1508311800-1508317200@prsala.org
SUMMARY:At Breakfast With...Los Angeles Business\, Transportation and Olympics Reporters
DESCRIPTION:With the Olympics coming in 2028 Los Angeles is going to be the focal point of the world once again. From infrastructure to sports to land use to public transportation\, there will be a million stories to be told between now and when the Games begin. Come meet reporters from LA who will be covering this beat and learn how best to pitch them\, what types of stories they are interested in and how to effectively provide information.\nConfirmed panelists:Jerry Sullivan\, Editor of the Los Angeles Business Journal\nDavid Wharton\, feature sportswriter for the Los Angeles Times\nMore panelists announced soon!Please plan to arrive in the downtown area by 7:15 to allow time to park and walk. At the building lobby\, after checking in with security\, please go to the 9th floor/AECOM Lobby. Parking information will be posted soon\, but consider using Uber or Lyft or taking the Metro!COST:$20 – Member (PRSA-LA\, BPRS\, HPRA\, SPJ/LA)$30 – Non member/Guest$10 – PRSSA Student MemberRegister below! A list must be sent to building security by Tuesday\, Oct. 17. No registrations taken after 12 noon on October 17. No refunds after Monday\, October 16. NO WALK-IN REGISTRATIONS FOR THIS EVENT.\n \nThis program sponsored by:\n\n \n 
URL:https://prsala.org/event/at-breakfast-with-los-angeles-business-transportation-and-olympics-reporters/
LOCATION:AECOM\, One California Plaza 300 South Grand Avenue Los Angeles\, CA 90071\, 9th Floor\, Los Angeles\, CA\, 90071\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171018T073000
DTEND;TZID=America/Los_Angeles:20171018T090000
DTSTAMP:20260404T041640
CREATED:20170726T213423Z
LAST-MODIFIED:20171016T195538Z
UID:6358-1508311800-1508317200@prsala.org
SUMMARY:At Breakfast With...Los Angeles Business\, Transportation and Olympics Reporters/Registration closes at 12 noon Oct. 17
DESCRIPTION:Note! NO WALK IN REGISTRATIONS for this program. Registration will close at NOON\, Tuesday\, October 17. \n  \nWith the Olympics coming in 2028 Los Angeles is going to be the focal point of the world once again. From infrastructure to sports to land use to public transportation\, there will be a million stories to be told between now and when the Games begin. Come meet reporters from LA who will be covering this beat and learn how best to pitch them\, what types of stories they are interested in and how to effectively provide information. \nConfirmed panelists: \nAlan Abrahamson\, Founder/Editor\, 3 Wire Sports \nJerry Sullivan\, Editor of the Los Angeles Business Journal \nDavid Wharton\, feature sportswriter for the Los Angeles Times \nJulia Wick\, Editor in Chief\, LAist \nAECOM Offices\nCalifornia Plaza\n300 S. Grand Street\nLos Angeles\, CA 90071 \nPlease plan to arrive in the downtown area by 7:15 to allow time to park and walk. At the building lobby\, after checking in with security\, please go to the 9th floor/AECOM Lobby. Click here for public parking information near California Plaza. Parking is available at the building for $18 before 9 a.m. NO PARKING VALIDATIONS \n  \nCOST:\n$20 – Member (PRSA-LA\, BPRS\, HPRA\, SPJ/LA)\n$30 – Non member/Guest\n$10 – PRSSA Student Member\nRegister below! A list must be sent to building security by Tuesday\, Oct. 17. No registrations taken after 12 noon on October 17. No refunds after Monday\, October 16. NO WALK-IN REGISTRATIONS FOR THIS EVENT. \n  \nThis program sponsored by: \n \n  \n  \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/at-breakfast-with-l-a-business-transportation-olympic-reporters/
LOCATION:AECOM\, One California Plaza 300 South Grand Avenue Los Angeles\, CA 90071\, 9th Floor\, Los Angeles\, CA\, 90071\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171004T173000
DTEND;TZID=America/Los_Angeles:20171004T200000
DTSTAMP:20260404T041640
CREATED:20181222T085435Z
LAST-MODIFIED:20190125T055121Z
UID:8308-1507138200-1507147200@prsala.org
SUMMARY:Diversity Dialogue and the Communications Pro
DESCRIPTION:Fueled by social media\, issues surrounding diversity have reached an intensity few of us have experienced and vast numbers of companies and industries have been—or will be—impacted. While there have been improvements in some areas\, few organizations can claim they are completely immune to controversy surrounding diversity.  The risk can also come from different fronts: employees as in the case of Google\, government as in the case of the NFL\, or members of the community as seen in recent Hollywood controversies.\nSince your ability to recognize trends and risks is imperative regardless of your area of practice\, we have put together a panel of experts and thought leaders to discuss diversity in 2017.  Learn how shifting trends in how women\, people of color\, LGBTQ\, and people with disabilities are represented in entertainment impact and are impacted by societal attitudes and expectations and what this means for you as a communications professional.\nPanelists: Tre’vell Anderson\, Reporter\, Los Angeles Times Leshelle Sargent\, Director of Publicity\, Warner Bros. Worldwide Television Philip Sokoloski\, Vice President\, Integrated Communications\, FilmL.A.\, Inc.; President\, PRSA-LA Board of Directors\nModerator: Ana-Christina Ramón\, Ph.D.\, Director of Research and Civic Engagement\, Division of Social Sciences\, UCLA College of Letters and Science\n \nLocation: UCLA Founders Room\, James West Alumni Center 325 Westwood Plaza\, Los Angeles\, CA 90095\nClosest parking structure with visitor parking to the James West Alumni Center is lot 4 and lot 8. Please note that due to construction\, the entrance to lot 8 is on Charles E Young Drive West. Parking is $12/day or $3/hour. For more information\, please go to https://main.transportation.ucla.edu/campus-parking/visitors/pay-station-rates-and-locations.\n \nRegister below! Advance reservation required; no cancellations/refunds after Monday\, October 2. Can’t attend in person? Please consider sponsoring a student! Purchase a student ticket in your name\, then write to mindy@prsala.org with “I sponsored a student” in the subject line. Thank you!\n 
URL:https://prsala.org/event/diversity-dialogue-and-the-communications-pro-2/
LOCATION:UCLA\, 325 Westwood Plaza\, Los Angeles\, CA\, 90005\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171004T173000
DTEND;TZID=America/Los_Angeles:20171004T200000
DTSTAMP:20260404T041640
CREATED:20170914T203313Z
LAST-MODIFIED:20171004T140408Z
UID:6461-1507138200-1507147200@prsala.org
SUMMARY:Cancelled - Diversity Dialogue and the Communications Pro
DESCRIPTION:Please note this program is being postponed to February 2018. A new date will be announced soon. If you purchased a ticket\, it will be refunded by October 11\, 2017. \n  \nFueled by social media\, issues surrounding diversity have reached an intensity few of us have experienced and vast numbers of companies and industries have been—or will be—impacted. While there have been improvements in some areas\, few organizations can claim they are completely immune to controversy surrounding diversity.  The risk can also come from different fronts: employees as in the case of Google\, government as in the case of the NFL\, or members of the community as seen in recent Hollywood controversies. \nSince your ability to recognize trends and risks is imperative regardless of your area of practice\, we have put together a panel of experts and thought leaders to discuss diversity in 2017.  Learn how shifting trends in how women\, people of color\, LGBTQ\, and people with disabilities are represented in entertainment impact and are impacted by societal attitudes and expectations and what this means for you as a communications professional. \nPanelists:\nTre’vell Anderson\, Reporter\, Los Angeles Times\nLeshelle Sargent\, Director of Publicity\, Warner Bros. Worldwide Television\nPhilip Sokoloski\, Vice President\, Integrated Communications\, FilmL.A.\, Inc.; President\, PRSA-LA Board of Directors \nModerator:\nAna-Christina Ramón\, Ph.D.\, Director of Research and Civic Engagement\, Division of Social Sciences\, UCLA College of Letters and Science \n  \nPlease note this program is being postponed to February 2018. New date announced soon.
URL:https://prsala.org/event/diversity-dialogue-and-the-communications-pro/
LOCATION:UCLA\, 325 Westwood Plaza\, Los Angeles\, CA\, 90005\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170928T083000
DTEND;TZID=America/Los_Angeles:20170928T100000
DTSTAMP:20260404T041640
CREATED:20181222T085448Z
LAST-MODIFIED:20190125T055123Z
UID:8315-1506587400-1506592800@prsala.org
SUMMARY:“Experiential PR: What Brands Can Learn From the 2017 Emmy Campaign Season”
DESCRIPTION:Up until this year\, most networks simply sent TV Academy members copies of shows for their voting consideration. But in 2017 some very smart communications execs started using experiences for their “For-Your-Consideration” (FYC) campaigns and in so doing reinvented how Emmy campaigning was done.\n \nSavvy PR and marketing pros know that memorable experiences tied to a brand can create positive emotions\, which in turn can create bonding and loyalty for the brand.  Hear from cutting-edge entertainment PR strategists and award-winning journalists about the tactics and key learnings of experiential PR from this season’s Emmy campaign\, with take-away ideas that are also transferable to non-entertainment companies and brands. \n \nHosted by PRSA-LA and the Entertainment & Sports Professional Interest Section we hope you will join us for what promises to be a very stimulating *panel discussion about how experiential PR can help bring home the gold\, Emmy or otherwise.\n \nSpace is limited\, this may sell out so RSVP early. \n \n*Moderator and Panel to be Announced Soon.
URL:https://prsala.org/event/experiential-pr-what-brands-can-learn-from-the-2017-emmy-campaign-season-2/
LOCATION:International Cinematographers Guild\, 7755 Sunset Boulevard\, Los Angeles\, CA\, 90046\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170928T083000
DTEND;TZID=America/Los_Angeles:20170928T100000
DTSTAMP:20260404T041640
CREATED:20170911T204015Z
LAST-MODIFIED:20170926T174127Z
UID:6435-1506587400-1506592800@prsala.org
SUMMARY:“Experiential PR: What Brands Can Learn From the 2017 Emmy Campaign Season”
DESCRIPTION:Note: Registration CLOSES at 12 NOON on Wed.\, September 27! \nUp until this year\, most networks simply sent TV Academy members copies of shows for their voting consideration. But in 2017 some very smart communications execs started using experiences for their “For-Your-Consideration” (FYC) campaigns and in so doing reinvented how Emmy campaigning was done. \n  \nSavvy PR and marketing pros know that memorable experiences tied to a brand can create positive emotions\, which in turn can create bonding and loyalty for the brand.  Hear from cutting-edge entertainment PR strategists and award-winning journalists about the tactics and key learnings of experiential PR from this season’s Emmy campaign\, with take-away ideas that are also transferable to non-entertainment companies and brands. \n  \nHosted by PRSA-LA and the Entertainment & Sports Professional Interest Section we hope you will join us for what promises to be a very stimulating *panel discussion about how experiential PR can help bring home the gold\, Emmy or otherwise. \n  \nPanelists:\nRich Licata\, President\, Licata & Co.\nLiz Shannon Miller\, TV Editor\, IndieWire \nModerator:\nChris Beachum\, Managing Editor\, Gold Derby \n  \nPlease register by NOON\, Wed.\, Sept. 27! \n  \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/experiential-pr-what-brands-can-learn-from-the-2017-emmy-campaign-season/
LOCATION:International Cinematographers Guild\, 7755 Sunset Boulevard\, Los Angeles\, CA\, 90046\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170906T120000
DTEND;TZID=America/Los_Angeles:20170906T133000
DTSTAMP:20260404T041640
CREATED:20181222T085447Z
LAST-MODIFIED:20190125T055122Z
UID:8314-1504699200-1504704600@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon "The Future of the Independent Practitioner"
DESCRIPTION:A 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in the region was an independent practitioner. With the rise of the gig economy\, that number has steadily increased. But is there enough business out there to support a growing number of indies?\n \nPulling from a combined 50 years of public relations and PR executive search experience\, PR Talent’s Jim Delulio and Danya Proud will share their outlook for independent practitioners and offer strategies for how they can survive – and thrive!\n \nSupply and demand in Greater Los Angeles\n\n\nIndustries with the greatest short- and long-term new business potential\n\n\nGrowth drivers\, including traditional\, digital and other specialties\n\n\nHow to go after larger budget assignments?\n\n\nContracting\, subcontracting\, contingency and part-time hiring trends\n\n\nChallenges facing solo practitioners\n\n\nWhat rate to charge? \n\n\nDifferentiating yourself in a competitive market\n\n\nSmoothing out revenue peaks and valleys\n\n\nManage your business — and your career\n\n\nWhat it will take to succeed as an indie in the next five years\n\n\nHow to work with an executive recruiter to build your business\n\n\n\n\nWhat if you want to transition into a full-time role?\n\n\nStrategies for continuing professional development\n\n\n \nAbout PR Talent\n \nPR Talent is a leading executive search and recruiting firm specializing in public relations opportunities at all corporate and agency levels. Its specialties include consumer branding\, digital entertainment\, consumer technology\, healthcare\, B2B\, social media\, social marketing\, deep tech\, corporate communications and internal communications.\n\n\nJim Delulio\, PR Talent president\, founded the firm in 1998 and has more than 25 years of PR experience in Southern California. He previously served as EVP of PainePR (now Citizen Relations) and SVP of Rogers & Cowan’s corporate division. He began his career with Burson-Marsteller in New York.\n\n\nDanya Proud leads Midwest and Southwest recruiting for the firm. Blending national agency experience with more than a decade at McDonald’s\, she offers strong insights and savvy for both PR Talent clients and candidates. She started her PR career in London and has worked extensively in the U.S.\, Asia and Europe.
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-the-future-of-the-independent-practitioner/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170906T120000
DTEND;TZID=America/Los_Angeles:20170906T133000
DTSTAMP:20260404T041640
CREATED:20170808T002504Z
LAST-MODIFIED:20170905T191132Z
UID:6380-1504699200-1504704600@prsala.org
SUMMARY:SOLD OUT! Independent Practitioners Alliance Luncheon - The Future of the Independent Practitioner
DESCRIPTION:This event sold out quickly! Please consider attending an upcoming event: \nOctober 4 – Diversity in Hollywood \nOctober 14 – At Breakfast With….Los Angeles Olympic Organizers \n  \nThe Future of the Independent Practitioner \nA 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in the region was an independent practitioner. With the rise of the gig economy\, that number has steadily increased. But is there enough business out there to support a growing number of indies? \nPulling from a combined 50 years of public relations and PR executive search experience\, PR Talent’s Jim Delulio and Danya Proud will share their outlook for independent practitioners and offer strategies for how they can survive – and thrive! \nSupply and demand in Greater Los Angeles \n\nIndustries with the greatest short- and long-term new business potential\nGrowth drivers\, including traditional\, digital and other specialties\nHow to go after larger budget assignments?\nContracting\, subcontracting\, contingency and part-time hiring trends\n\nChallenges facing solo practitioners \n\nWhat rate to charge?\nDifferentiating yourself in a competitive market\nSmoothing out revenue peaks and valleys\n\nManage your business — and your career \n\nWhat it will take to succeed as an indie in the next five years\nHow to work with an executive recruiter to build your business\nWhat if you want to transition into a full-time role?\n\n\nStrategies for continuing professional development\n\n  \nAbout PR Talent \n  \nPR Talent is a leading executive search and recruiting firm specializing in public relations opportunities at all corporate and agency levels. Its specialties include consumer branding\, digital entertainment\, consumer technology\, healthcare\, B2B\, social media\, social marketing\, deep tech\, corporate communications and internal communications. \n\nJim Delulio\, PR Talent president\, founded the firm in 1998 and has more than 25 years of PR experience in Southern California. He previously served as EVP of PainePR (now Citizen Relations) and SVP of Rogers & Cowan’s corporate division. He began his career with Burson-Marsteller in New York.\nDanya Proud leads Midwest and Southwest recruiting for the firm. Blending national agency experience with more than a decade at McDonald’s\, she offers strong insights and savvy for both PR Talent clients and candidates. She started her PR career in London and has worked extensively in the U.S.\, Asia and Europe.\n\n\nTHIS EVENT IS SOLD OUT. THERE ARE NO WALK-IN SPOTS AVAILABLE! \nPowered by Eventbrite
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-8/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170809T073000
DTEND;TZID=America/Los_Angeles:20170809T090000
DTSTAMP:20260404T041640
CREATED:20181222T085446Z
LAST-MODIFIED:20190125T055120Z
UID:8313-1502263800-1502269200@prsala.org
SUMMARY:At Breakfast With...Broadcast Reporters
DESCRIPTION:Imagery is a powerful way to get a story across\, and Los Angeles has five tv stations that broadcast several hours of news apiece every day. At this ABW\, meet some of the city’s TV reporters and learn how they put stories together\, what their turnaround time is for stories\, what types of stories are hot right now and how best to support their efforts.
URL:https://prsala.org/event/at-breakfast-with-broadcast-reporters-2/
LOCATION:Southern California Gas Company\, 555 West 5th Street\, #2900\, Los Angeles\, CA\, 90013\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170809T073000
DTEND;TZID=America/Los_Angeles:20170809T090000
DTSTAMP:20260404T041640
CREATED:20170609T221634Z
LAST-MODIFIED:20170808T215309Z
UID:6219-1502263800-1502269200@prsala.org
SUMMARY:SOLD OUT! At Breakfast With...Broadcast Reporters and Producers
DESCRIPTION:SOLD OUT!!! NO SALES AT THE DOOR AS THE ROOM IS AT CAPACITY! \nImagery is a powerful way to get a story across\, and Los Angeles has five television stations that each broadcast several hours of news every day. At this ABW\, meet some of the city’s TV reporters and learn how they put stories together\, what their turnaround time is for stories\, what types of stories are hot right now and how best to support their efforts. \nPanelists: \nPhilip Drechsler\, Investigative Producer\, NBC4 I-Team\nNicolette Medina\, Producer\, Special Projects\, CBS2 | KCAL9\nJacqueline Ramirez\, Executive Producer\, A Primera Hora\, KMEX \n  \n\nLocation \nThe Gas Company Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (Conference Room 2A) \nLos Angeles CA 90013-1011 \nParking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations. \nSponsored by: \n                        \nThis event sold out! Thank you to all who are attending. \n\n  \nPowered by Eventbrite
URL:https://prsala.org/event/at-breakfast-with-broadcast-reporters/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
ORGANIZER;CN="Mindy Brundige":MAILTO:mindy@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170719T173000
DTEND;TZID=America/Los_Angeles:20170719T200000
DTSTAMP:20260404T041640
CREATED:20181222T085434Z
LAST-MODIFIED:20190125T055120Z
UID:8307-1500485400-1500494400@prsala.org
SUMMARY:Annual Summer Mixer!
DESCRIPTION:
URL:https://prsala.org/event/annual-summer-mixer-2/
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170719T173000
DTEND;TZID=America/Los_Angeles:20170719T200000
DTSTAMP:20260404T041640
CREATED:20170706T215030Z
LAST-MODIFIED:20170719T191608Z
UID:6282-1500485400-1500494400@prsala.org
SUMMARY:Annual Summer Mixer!
DESCRIPTION:Mix it up in Playa Vista at the PRSA-LA Annual Summer Mixer. \n►Hosted beer and wine\n►Refreshments\n►Appetizers\n►Cotton Candy\n►Catch up with PR colleagues and meet new ones \nOffices of Porter Novelli\n5353 Grosvenor Blvd.\nLos Angeles\, CA  90066\nFree parking in the parking structure adjacent to the building…follow the signs to the event! \nOnly $10 for Members and $20 for Non-Members\nPRSA-LA MEMBER Young Professionals attend FREE! Courtesy of Zignal Labs \nBeer provided by: \n \n\nRegistration for this event has closed. There will be a limited number of walk-in spots available for $20 each.\n\nSponsored by:
URL:https://prsala.org/event/annual-summer-mixer/
LOCATION:Offices of Porter Novelli\, 5353 Grosvenor Blvd.\, Los Angeles\, CA\, 90066\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170627T120000
DTEND;TZID=America/Los_Angeles:20170627T140000
DTSTAMP:20260404T041640
CREATED:20181222T085433Z
LAST-MODIFIED:20190125T055120Z
UID:8306-1498564800-1498572000@prsala.org
SUMMARY:Career Master Class: How to Manage a PR Career in the Real World
DESCRIPTION:Stuck in mid-management\, or worse\, can’t seem to get past entry level positions? Or maybe you’d love the challenge of a new sector or area of PR and are having trouble navigating the change.  Whether you are just starting a career in PR or have years of experience\, navigating career changes can be one of the biggest challenges you face. We’ve assembled a panel of experienced career navigators\, and to keep it real\, also invited a few who are currently seeking to make a change\, for a lively discussion of what it actually takes to move your career forward in spite of the challenges.
URL:https://prsala.org/event/career-master-class-how-to-manage-a-pr-career-in-the-real-world-2/
LOCATION:Maggiano’s Little Italy\, 189 The Grove Drive\, #Suite Z80\, Los Angeles\, CA\, 90036\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170627T120000
DTEND;TZID=America/Los_Angeles:20170627T133000
DTSTAMP:20260404T041640
CREATED:20170510T164624Z
LAST-MODIFIED:20170620T202648Z
UID:6136-1498564800-1498570200@prsala.org
SUMMARY:Career Master Class: How to Manage a PR Career in the Real World
DESCRIPTION:Stuck in mid-management\, or worse\, can’t seem to get past entry level positions? Or maybe you’d love the challenge of a new sector or area of PR and are having trouble navigating the change. \n  \nWhether you are just starting a career in PR or have years of experience\, navigating career changes can be one of the biggest challenges you face. We’ve assembled a panel of experienced career navigators\, and to keep it real\, also invited a few who have felt stuck at one time or another\, for a lively discussion of what it actually takes to move your career forward in spite of the challenges. \nPanelists:\nTrent Frager\, Head of PR/External Communications\, Farmers Insurance\nMelissa Kinch\, Managing Director\, Ketchum\nJade Stevens\, Communications Director\, Office of Assemblymember Sebastian Ridley-Thomas\nPhyllis Tucker\, Senior Partner\, T&T Public Relations; former Board Member\, PRSA-LA\nFarida Waquar\, Assistant Account Executive\, Wills Communications Inc. \nModerator:\nDon Spetner\, Senior Corporate Advisor\, Weber Shandwick Worldwide \nRSVP below!\nMember – $35\nNon-member/guest – $50\nStudent – $25\nNo refunds after Friday\, June 23. Please note ticket prices will increase $10 each after 5 p.m.\, Friday\, June 23. \nMany thanks to program sponsor  \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/career-master-class-how-to-manage-a-pr-career-in-the-real-world/
LOCATION:Maggiano’s at The Grove\, 189 The Grove Dr. Suite Z80\, Los Angeles\, CA\, 90036\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170615T173000
DTEND;TZID=America/Los_Angeles:20170615T200000
DTSTAMP:20260404T041640
CREATED:20181222T085432Z
LAST-MODIFIED:20190125T055119Z
UID:8304-1497547800-1497556800@prsala.org
SUMMARY:Young Professionals Summer Mixer
DESCRIPTION:Join Young Professionals of PRSA-LA for an evening of networking with colleagues\, the Chapter Board of Directors and the YP Board.FREE for PRSA-LA Members$10 Non Members$15 at the door\nMore details to follow including parking instructions!
URL:https://prsala.org/event/young-professionals-summer-mixer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170426T180000
DTEND;TZID=America/Los_Angeles:20170426T203000
DTSTAMP:20260404T041640
CREATED:20181222T085431Z
LAST-MODIFIED:20190125T054851Z
UID:8302-1493229600-1493238600@prsala.org
SUMMARY:Are Tweets Killing the Press Release?
DESCRIPTION:As social media increasingly become essential platforms for publicists and their clients\, they have also increasingly begun to supplant more traditional PR tools\, like the press release. Journalists are bypassing a publicist’s pitches in favor of lifting social content from a primary source and reporting around it. This program will feature some of the leading consultants in social media communications discussing the potential threats social media pose\, the best examples of social media done right\, and how you can use social media as a direct\, un-ignorable line to reporters you’re trying to reach.\nPanelists:\nHeidi Flato\, Public Relations Director\, Verizon Wireless\nJames Sims\, Director of Communications\, Center Theatre Group\nMore panelists announced soon!\nRSVP:Advance reservations required; register below!$39 – PRSA\, HPRA\, BPRS Members$59 – Non-Members and Guests$19 – PRSSA Student Members\nNO CANCELLATIONS OR REFUNDS AFTER MONDAY\, APRIL 24. ONLINE TICKET SALES WILL CLOSE AT NOON ON WED.\, APRIL 26. A LIMITED NUMBER OF WALK-IN TICKETS WILL BE AVAILABLE AT THE DOOR WITH AN ADDITIONAL $5 ADMINISTRATIVE FEE.\n\n 
URL:https://prsala.org/event/are-tweets-killing-the-press-release-2/
LOCATION:BlankSpaces\, 1450 2nd Street\, Santa Monica\, CA\, 90401\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170426T180000
DTEND;TZID=America/Los_Angeles:20170426T203000
DTSTAMP:20260404T041640
CREATED:20170407T000410Z
LAST-MODIFIED:20170425T224619Z
UID:6023-1493229600-1493238600@prsala.org
SUMMARY:Are Tweets Killing the Press Release?
DESCRIPTION:Social media hasn’t just expanded the PR playing field – it has changed the field altogether. In fact\, many PR pros now question the value of traditional tools such as the press release. As more and more journalists bypass PR pitches in favor of what’s trending online\, PR pros must decide whether the old mainstay tools should be relegated or simply reconsidered. \nThis special PRSA-LA event will explore what you need to know to use new and traditional PR tools effectively in the world of paid\, earned\, owned and shared media. Our panel of experts will share insights\, case studies and actionable tips to ensure you and your clients don’t get left behind. \n\nConfirmed panelists:\n\nNatalie Bering\, Director International Strategy\, PR Newswire (@NatalieBering)\nNatalie Bering\, Director of International Sales and Social Strategy for PR Newswire\, consults with clients around global communication strategies for both traditional and social media. She has presented at conferences such as Social Media Strategy Summit\, Silicon Valley Brand Forum\, and Portugal Ventures Business Leadership Summit. In addition she served as lead curator for one of PR Newswire’s social handles\, is a regular contributor to Beyond PR\, and was part of the official social media teams for TEDxSanJose and Business4Better. In her eight years at PR Newswire she has worked with major brands including Twitter\, Facebook\, Oracle\, and Disney. \nSerena Ehrlich\, Director of Social and Evolving Media\, Business Wire (@Serena)\nSerena Ehrlich\, Director of Social and Evolving Media for Business Wire\, provides guidance for internal and external content creation and distribution services\, ranging from PR programming to mobile marketing to social media updates. Over the last 25 years\, Ehrlich has worked to provide guidance on investor relations\, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective\, but she credits her 18 years in the newswire industry for placing her at the forefront of the technical\, sociological and influential revolution changing the face of today’s customer communications. \nPrior to rejoining Business Wire in 2013\, Ehrlich designed and implemented successful local\, national and international social\, mobile and traditional marketing campaigns for brands including Kraft\, Kohls\, Avon\, Mattel\, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History\, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. \nHeidi Flato\, Public Relations Director\, Verizon Wireless (@heidiflato)\nAs public relations director at Verizon Wireless\, Heidi Flato leads all public relations activity within the Pacific Market (Alaska\, California\, Hawaii\, northern Idaho\, northern Nevada\, Oregon\, and Washington). At Verizon Heidi serves as the primary company spokesperson for print\, broadcast\, and social media for her region and as a point of contact for emergency response and disaster relief agencies. \nHeidi’s responsibilities include providing guidance\, messaging and strategy to the regional leadership team\, while ultimately promoting the Verizon brand to current and potential customers across the Western United States. She also manages philanthropic programs and develops relationships with leaders of domestic violence support organizations throughout the region. \nThe majority of her PR career has focused on the wireless industry\, and her category expertise includes wireless network technology\, devices\, and mobile tech solutions (Internet of Things). She possesses an in-depth understanding of the impact that technology — like Verizon’s 4G LTE — has in every size and type of market. Prior to joining Verizon in 2005\, Heidi oversaw product PR for Openwave Systems and held positions in investor relations\, external affairs and corporate communications with AirTouch Communications. \nChristian Gunning\, Associate Vice President\, University Communications\, USC (@gunman)\nChristian is the associate vice president of University Communications for the University of Southern California\, where he oversees the university’s central media relations\, research communications\, social media\, editorial\, marketing\, and creative functions. \nHis teams are responsible for furthering the strategic priorities of the university president and provost\, working to reinforce USC’s reputation as an elite private research university. University Communications works closely with more than 20 academic schools within the university\, as well as a host of cross-discipline institutes and research centers\, to promote stories that shape the narrative about the university. \nChristian was previously vice president of corporate communications for Boingo Wireless\, and he has more than 25 years of experience in guiding global programs for leading technology and non-technology companies alike. A graduate of the USC School of Journalism\, he has served as an adjunct instructor in USC’s Annenberg School for Communication and Journalism. He was a member of the USC Trojan Marching Band and marched in three consecutive Rose Bowls. His band helmet is on display at the Ronald Reagan Presidential Library. #FIGHTON \nJames Sims\, Director of Communications\, Center Theatre Group (@SimsJames)\nJames is the Director of Communications at Center Theatre Group\, leading a department that oversees press and public relations\, social media and digital communications\, content development\, brand management\, web oversight\, and board and staff communications. He has spent the last decade working in the entertainment and cultural landscape with leading institutions including Lincoln Center for the Performing Arts\, the American Museum of Natural History\, and the Nederlander Organization. Originally from Los Angeles\, James started his career as a broadcast journalist in the United States Air Force\, delivering news to the Armed Forces Network in South Korea. Following his military service\, he began working as an entertainment reporter in Los Angeles\, later relocating to New York City to attend Columbia University’s Graduate School of Journalism. \nModerator:\nErik Deutsch\, Principal\, ExcelPR; Past President\, PRSA-LA (@ErikDeutsch)\nErik is a media strategist with more than 20 years of experience in public relations\, word-of-mouth marketing and content production. Prior to launching ExcelPR Group in 2004\, he worked on staff and as a consultant for some of the world’s largest PR agencies\, where he managed campaigns for clients ranging from startups to Fortune 500 companies. \nAn early adopter of digital PR tactics\, Erik helped launch Interactive PR News in 1995 as the first national newsletter on new media for public relations professionals. He served as managing editor\, and help shepherd its acquisition by Access Intelligence (publisher of PR News).  Erik is also devoted to helping educate the next generation of PR professionals\, serving on the faculty of UCLA Extension’s Certificate Program in Public Relations. He has taught a range of courses\, including “Best Practices in Social Media for Communications Professionals.” He served as 2014 president of the Public Relations Society of America\, Los Angeles Chapter (PRSA-LA)\, and speaks frequently at PR\, marketing and new media conferences across the U.S. (recent appearances include SXSWi\, Digital Hollywood\, Social Media Week L.A. and Internet Week NYC). Erik earned an undergraduate degree in economics from UCLA and a masters degree in communication management from USC’s Annenberg School for Communication. \n  \n  \n\n \n\nPowered by Eventbrite \nParking Information:\nParking is nearby 1431 2nd Street in Santa Monica City parking structure #6\, Google Map\nCost to park:\nFirst 90 minutes – Free\nNext 1 hour – $1.25\nEach add’l 30 minutes – $1.85\nDaily max. – $17.50
URL:https://prsala.org/event/are-tweets-killing-the-press-release/
LOCATION:BlankSpaces\, 1450 2nd Street\, Santa Monica\, CA\, 90401\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170420T120000
DTEND;TZID=America/Los_Angeles:20170420T133000
DTSTAMP:20260404T041640
CREATED:20181222T085430Z
LAST-MODIFIED:20190125T054850Z
UID:8301-1492689600-1492695000@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:When it Comes to Winning Clients\, Being Good is no Longer Good Enough!\nCompetition from small and boutique firms – and even cut-rate online freelance cattle calls – makes finding new clients a constant battle. The rules of business development have changed and it’s now all about leveraging your competitive advantages to become the better choice.\nPulling from more than four decades of public relations and executive recruitment experience\, Betsy Berkhemer-Credaire\, president and chief executive officer of Berkhemer Clayton\, Inc.\, will offer her best advice on how to uncover your strategic advantages and distinguish your practice from the competition. During the luncheon\, you will learn how to:\n\n\nBuild the most effective network for growing your business\,\n\n\nEstablish an industry presence that differentiates you\,\n\n\nDevelop your “value-added” statement\, and\n\n\nMake the business development calls that win new clients.\n\n\n \nAbout Betsy Berkhemer-Credaire \nBetsy is the only retained executive search firm owner who previously owned a major public relations agency. Since 1994\, she has owned Berkhemer Clayton retained executive search which specializes in communications\, investor relations\, chief marketing officer and public relations searches for corporations\, higher education and nonprofit organizations. Both her companies have been built over several decades through networking\, connections and building relationships. She knows how to build practices and will share her personal secrets for success.\nHer public relations career started as a publicist for Disney Studios\, followed by her own PR firm. She later joined with her then-client Richard Kline to form Berkhemer & Kline PR which became one of the largest independent firms in Los Angeles and was sold to Golin. Betsy then co-founded Berkhemer Clayton. She is author of the book “The Board Game–How Smart Women Become Corporate Directors\,” about how to get on corporate boards. She chairs the Los Angeles/Orange County chapter of Women Corporate Directors and is on the boards of the Southern California Leadership Network and National Association of Women Business Owners-California. She is a member of PRSA and the National Investor Relations Institute.
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-10/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170420T120000
DTEND;TZID=America/Los_Angeles:20170420T133000
DTSTAMP:20260404T041640
CREATED:20170405T161002Z
LAST-MODIFIED:20170405T181518Z
UID:5989-1492689600-1492695000@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:WHEN IT COMES TO WINNING CLIENTS\,\nBEING GOOD IS NO LONGER GOOD ENOUGH!\nDate and Time:\nThursday\, April 20\, 2017\, 12 – 1:30 p.m. \nLocation:\nTaix French Restaurant\n1911 W. Sunset Boulevard\nLos Angeles\, CA 90026 \nCompetition from small and boutique firms – and even cut-rate online freelance cattle calls – makes finding new clients a constant battle. The rules of business development have changed and it’s now all about leveraging your competitive advantages to become the better choice. \nPulling from more than four decades of public relations and executive recruitment experience\, Betsy Berkhemer-Credaire\, president and chief executive officer of Berkhemer Clayton\, Inc.\, will offer her best advice on how to uncover your strategic advantages and distinguish your practice from the competition. During the luncheon\, you will learn how to: \n\nBuild the most effective network for growing your business\,\nEstablish an industry presence that differentiates you\,\nDevelop your “value-added” statement\, and\nMake the business development calls that win new clients.\n\n \n\nAbout Betsy Berkhemer-Credaire \nBetsy is the only retained executive search firm owner who previously owned a major public relations agency. Since 1994\, she has owned Berkhemer Clayton retained executive search which specializes in communications\, investor relations\, chief marketing officer and public relations searches for corporations\, higher education and nonprofit organizations. Both her companies have been built over several decades through networking\, connections and building relationships. She knows how to build practices and will share her personal secrets for success. \nHer public relations career started as a publicist for Disney Studios\, followed by her own PR firm. She later joined with her then-client Richard Kline to form Berkhemer & Kline PR which became one of the largest independent firms in Los Angeles and was sold to Golin. Betsy then co-founded Berkhemer Clayton. She is author of the book “The Board Game–How Smart Women Become Corporate Directors\,” about how to get on corporate boards. She chairs the Los Angeles/Orange County chapter of Women Corporate Directors and is on the boards of the Southern California Leadership Network and National Association of Women Business Owners-California. She is a member of PRSA and the National Investor Relations Institute. \nCost:\n$35 – Members (PRSA-LA\, HPRA\, BPRS)\n$50 – Non-members and guests\n$30 – Young Professionals\n$25 – PRSSA members \nMenu:\nEntrees served with soup\, choice of non-alcoholic beverage\, fresh bread and dessert:\nChicken Diable (grilled with lemon\, butter\, wine\, shallot sauce) or\nPasta Montegasque (vegetarian) \nA vegan or gluten-free option is available upon advance notice to mindy@prsala.org. Note: Menu selection must be made when registering; if you have a special request\, please choose\, “other” then write to Mindy with request. We do our best to accommodate any reasonable request! \nParking:\nOn-site valet parking: $2.50 \nRSVP:\nSeating is limited; register below! Advance reservations required for guaranteed attendance. Click below to make your registration. Cash or check payment also accepted at the door\, but you must register in advance. No credit cards at the door. \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-6/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170405T073000
DTEND;TZID=America/Los_Angeles:20170405T090000
DTSTAMP:20260404T041640
CREATED:20181222T085429Z
LAST-MODIFIED:20190125T054850Z
UID:8299-1491377400-1491382800@prsala.org
SUMMARY:At Breakfast With...Los Angeles New Media Reporters
DESCRIPTION:Date – Wednesday\, April 5\nTime – 7:30 – 9:00 AM\,.\nTitle – At Breakfast With – Meet Los Angeles New Media Reporters\nPanelists – Brittany Martin\, Assistant Editor\, Blogs and Social Media – Time Out Los Angeles; Jim Dalrymple\, Breaking News Reporter – BuzzFeed\, Yvonne Condes\, Editor and co-Founder of MomsLA.com\nSummary – While traditional media is constantly in a state of flux\, new media outlets such as Buzzfeed\, Huffington Post and others are thriving. At this ABW\, learn how best to pitch new media outlets\, what kinds of stories they’re interested in covering and what their turnaround time is for a story.\nLocation – The Gas Company
URL:https://prsala.org/event/at-breakfast-with-los-angeles-new-media-reporters-2/
LOCATION:Southern California Gas Company\, 555 West 5th Street\, #2900\, Los Angeles\, CA\, 90013\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170405T073000
DTEND;TZID=America/Los_Angeles:20170405T090000
DTSTAMP:20260404T041640
CREATED:20170317T011812Z
LAST-MODIFIED:20170404T232342Z
UID:5940-1491377400-1491382800@prsala.org
SUMMARY:SOLD OUT! At Breakfast With...Los Angeles "New Media" Reporters
DESCRIPTION:While traditional media is constantly in a state of flux\, new media outlets such as Buzzfeed\, Huffington Post and others are thriving. At this ABW\, learn how best to pitch new media outlets\, what kinds of stories they’re interested in covering and what their turnaround time is for a story. \nPanelists \nJim Dalrymple\, Breaking News Reporter – BuzzFeed \nYvonne Condes\, Editor and co-Founder of MomsLA.com \nBrittany Martin\, Assistant Editor\, Blogs and Social Media – Time Out Los Angeles \nLocation \nThe Gas Company Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (Conference Room 2A) \nLos Angeles CA 90013-1011 \nParking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations. \nSOLD OUT! \nSponsored by: \n\n \n\n  \nPowered by Eventbrite
URL:https://prsala.org/event/at-breakfast-with-los-angeles-new-media-reporters/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170330T180000
DTEND;TZID=America/Los_Angeles:20170330T203000
DTSTAMP:20260404T041640
CREATED:20170314T193456Z
LAST-MODIFIED:20170314T193456Z
UID:5880-1490896800-1490905800@prsala.org
SUMMARY:Kenneth Owler Smith Symposium - The Future of Truth
DESCRIPTION:
URL:https://prsala.org/event/kenneth-owler-smith-symposium-the-future-of-truth/
LOCATION:USC Annenberg School for Communication & Journalism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170308T073000
DTEND;TZID=America/Los_Angeles:20170308T090000
DTSTAMP:20260404T041640
CREATED:20181222T085428Z
LAST-MODIFIED:20190125T054849Z
UID:8297-1488958200-1488963600@prsala.org
SUMMARY:At Breakfast With...Business Reporters Covering a Growing Los Angeles
DESCRIPTION:Los Angeles’s growing population holds significant implications for businesses; real estate development and urban planning; and infrastructure assets such transportation\, water and air quality.  At this “At Breakfast With”\, learn how to cut through the clutter and pitch business stories  addressing general topics (e.g. commercial real estate;  how infrastructure needs to evolve to meet the challenges of urbanization; or the impact recent ballot measure will have on LA.  This ABW will give practitioners the chance to meet with busy local reporters and editors. Each panelist will share insights best times to pitch\, how to find the right person for the right story and how to stay on the press’ good side.Advanced reservations required. Please register below by Tuesday\, March 7\, 2017. No cancellations or refunds after Monday\, March 6\, 2017.Nearest Metro stop is Pershing Square. Click here for information on parking in the area.
URL:https://prsala.org/event/at-breakfast-with-business-reporters-covering-a-growing-los-angeles-2/
LOCATION:AECOM\, One California Plaza 300 South Grand Avenue Los Angeles\, CA 90071\, 9th Floor\, Los Angeles\, CA\, 90071\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170308T073000
DTEND;TZID=America/Los_Angeles:20170308T090000
DTSTAMP:20260404T041640
CREATED:20170216T191825Z
LAST-MODIFIED:20170306T175042Z
UID:5810-1488958200-1488963600@prsala.org
SUMMARY:(Postponed) At Breakfast With...Business Reporters Covering a Growing Los Angeles (Postponed)
DESCRIPTION:(POSTPONED!)\nDue to the elections on March 7\, there are several scheduling conflicts with reporters. A new date for this program will be announced soon! \nWed.\, March 8\, 2017\n7:30 – 9:00 a.m. \nAECOM Offices\n300 S. Grand Street\nLos Angeles\, CA 90071 \n  \nLos Angeles’s growing population holds significant implications for businesses; real estate development and urban planning; and infrastructure assets such transportation\, water and air quality.  At this “At Breakfast With”\, learn how to cut through the clutter and pitch business stories  addressing general topics (e.g. commercial real estate;  how infrastructure needs to evolve to meet the challenges of urbanization; or the impact recent ballot measure will have on LA.  This ABW will give practitioners the chance to meet with busy local reporters and editors. Each panelist will share insights best times to pitch\, how to find the right person for the right story and how to stay on the press’ good side. \nPanelists Announced Soon! \n7:30 – 8:00 a.m. – Check in\, networking and continental breakfast\n8:00 – 9:00 a.m. – Program\, Q&A \n$20 – Members (PRSA\, HPRA\, BPRS)\n$30 – Non members and guests\n$10 – PRSSA Student Members \nSpecial pricing for this event with thanks to our host and sponsor\, AECOM \nAdvanced reservations required. Please register below by Tuesday\, March 7\, 2017. No cancellations or refunds after Monday\, March 6\, 2017. \nNearest Metro stop is Pershing Square. Click here for information on parking in the area. \nSponsored by: \n \n\n 
URL:https://prsala.org/event/at-breakfast-with-business-reporters-covering-a-growing-los-angeles/
LOCATION:Offices of AECOM\, 300 S. Grand Ave.\, Los Angeles\, CA\, 90071\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170302T090000
DTEND;TZID=America/Los_Angeles:20170303T170000
DTSTAMP:20260404T041640
CREATED:20170203T163339Z
LAST-MODIFIED:20170207T194009Z
UID:5749-1488445200-1488560400@prsala.org
SUMMARY:PRSA Western District Conference #PRMatters
DESCRIPTION:Don’t miss out! Join your PRSA Western District colleagues at the annual conference. All details\, payment information\, schedule and speakers listed here\,\nhttp://prsawesterndistrict.org/ref/9/ref/9/?campaign=PRSA-LAWesternDistrictConferenceRegistration2017 \nABOUT PRSA WESTERN DISTRICT CONFERENCE\n\nThe 2017 PRSA Western District Conference is hosted by PRSA Inland Empire Chapter. \n\nJoin hundreds of other public relations and communications professionals for a two-day conference in Riverside\, California located about an hour from Los Angeles. Professional development sessions will provide you with the tools\, strategies and\ninsights that you need in today’s communications environment to support your case that #PRMatters.\n\n\nThis event is open to PRSA members and non-members. \n\nWHERE:\nRiverside Convention Center in Riverside\, CA\nWHEN:\nMarch 2-3\, 2017\nWEBSITE:\nhttp://prsawesterndistrict.org/ref/9/ref/9/?campaign=PRSA-LAWesternDistrictConferenceRegistration2017\nSOCIAL MEDIA:\n#PRSAWDC #PRMatters
URL:https://prsala.org/event/prsa-western-district-conference-2/
LOCATION:Riverside Convention Center\, 3637 5th St\, Riverside\, CA\, 92501\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170225T090000
DTEND;TZID=America/Los_Angeles:20170225T170000
DTSTAMP:20260404T041640
CREATED:20181222T085427Z
LAST-MODIFIED:20190125T054849Z
UID:8296-1488013200-1488042000@prsala.org
SUMMARY:PRSSA Conference - Network. Learn. Be Inspired!
DESCRIPTION:February 25\, 2017\n9:00 am – 5:00 pm\n \nLoyola Marymount University\nUniversity Hall\n1 LMU Drive\nLos Angeles\, CA 90045\n \nFee:  $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast\, lunch and a series of informative speakers and activities. Registration closes at MIDNIGHT on Wednesday\, Feb. 22. No refunds after Feb. 22\n \nParking: Parking is free on campus. Detailed parking instructions will be provided to all attendees. 
URL:https://prsala.org/event/prssa-conference-network-learn-be-inspired-2/
LOCATION:Loyola Marymount University\, University Hall\, 1 LMU Drive\, Los Angeles\, CA\, 90045\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170225T090000
DTEND;TZID=America/Los_Angeles:20170225T170000
DTSTAMP:20260404T041640
CREATED:20170105T235011Z
LAST-MODIFIED:20170221T200022Z
UID:5590-1488013200-1488042000@prsala.org
SUMMARY:PRSSA Conference - Network. Learn. Be Inspired!
DESCRIPTION:February 25\, 2017 \n9:00 am – 5:00 pm \n  \nLoyola Marymount University \nUniversity Hall \n1 LMU Drive \nLos Angeles\, CA 90045 \n  \nFee:  $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast\, lunch and a series of informative speakers and activities. Registration closes at MIDNIGHT on Wednesday\, Feb. 22. No refunds after Feb. 22 \n  \nParking: Parking is free on campus. Detailed parking instructions will be provided to all attendees. \nRegister below! \n\n \nPowered by Eventbrite\n\n\nPowered by Eventbrite\n\nSponsored by:
URL:https://prsala.org/event/prssa-conference-network-learn-be-inspired/
LOCATION:Loyola Marymount University\, University Hall\, 1 LMU Drive\, Los Angeles\, CA\, 90045\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170215T180000
DTEND;TZID=America/Los_Angeles:20170215T203000
DTSTAMP:20260404T041640
CREATED:20181222T085426Z
LAST-MODIFIED:20190125T054848Z
UID:8295-1487181600-1487190600@prsala.org
SUMMARY:State of the State of PR - "The Wild West: Public Relations in a Post-Fact World"
DESCRIPTION:General Assembly DTLA360 E. 2nd StreetLos Angeles\, CA 90012\nPlease join us for our annual\, “State of the State of PR.” We anticipate this will be an engaging discussion that will focus on the dramatic changes happening in the area of news coverage\, how the definition of “news” and “news providers” is changing\, how facts are often irrelevant to beliefs and the impact of these changes on the practice of ethical public relations.\nPanelists:Alan Caldwell\, APR\, President and CEO\, The Lancaster Caldwell GroupJarret Hill\, Correspondent\, The Hollywood Reporter; Host\, NBC BLK’s Back2RealityDave Reddy\, Senior Vice President\, Media Director\, Weber ShandwickModerator:Sharon Waxman\, Founder and CEO\, The Wrap\nMore panelists announced soon!\nRSVP:Advance reservations required; register below!Special pricing with many thanks to General Assembly:$39 – PRSA\, HPRA\, BPRS Members$59 – Non-Members and Guests$19 – PRSSA Student Members\n\nNO CANCELLATIONS OR REFUNDS AFTER MONDAY\, FEBRUARY 13. ONLINE TICKET SALES WILL CLOSE AT NOON ON WED.\, FEB. 15. A LIMITED NUMBER OF WALK-IN TICKETS WILL BE AVAILABLE AT THE DOOR WITH AN ADDITIONAL $5 ADMINISTRATIVE FEE.\n\n \nParking/Transportation Options\nMetro Gold Line Station: Little Tokyo / Arts District\nWe recommend the following parking for $5.00/night after 4:00 PM:\nJoe’s Parking: 350 E. 2nd Street\, Los Angeles\, CA 90012\nJoe’s Parking: 400 E. 2nd Street\, Los Angeles\, CA 90012 (in Honda Plaza\, 1.5 Blocks from GA)
URL:https://prsala.org/event/state-of-the-state-of-pr-the-wild-west-public-relations-in-a-post-fact-world/
LOCATION:General Assembly Downtown Los Angeles\, 360 East 2nd Street\, #400\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170215T180000
DTEND;TZID=America/Los_Angeles:20170215T203000
DTSTAMP:20260404T041640
CREATED:20170131T190917Z
LAST-MODIFIED:20170214T190410Z
UID:5647-1487181600-1487190600@prsala.org
SUMMARY:State of the State of PR
DESCRIPTION:The Wild West: Public Relations in a Post-Fact World\nGeneral Assembly DTLA\n360 E. 2nd Street\nLos Angeles\, CA 90012 \nGet Tickets Now\nPlease join us for our annual\, “State of the State of PR.” We anticipate this will be an engaging discussion that will focus on the dramatic changes happening in the area of news coverage\, how the definition of “news” and “news providers” is changing\, how facts are often irrelevant to beliefs and the impact of these changes on the practice of ethical public relations. \nPanelists:\nAlan Caldwell\, APR\, President and CEO\, The Lancaster Caldwell Group\nJarrett Hill\, Correspondent\, The Hollywood Reporter; Host\, NBC BLK’s Back2Reality\nDave Reddy\, Executive Vice President\, Earned Media Strategy\, Weber Shandwick \nModerator:\nSharon Waxman\, Founder and CEO\, The Wrap \nMore panelists announced soon! \nRSVP:\nAdvance reservations required; register below! No refunds or cancellations after February 13\, 2017\nSpecial pricing with many thanks to General Assembly:\n$39 – PRSA\, HPRA\, BPRS Members\n$59 – Non-Members and Guests\n$19 – PRSSA Student Members \nParking/Transportation Options \nMetro Gold Line Station: Little Tokyo / Arts District \nWe recommend the following parking for $5.00/night after 4:00 PM: \nJoe’s Parking: 350 E. 2nd Street\, Los Angeles\, CA 90012 \nJoe’s Parking: 400 E. 2nd Street\, Los Angeles\, CA 90012 (in Honda Plaza\, 1.5 Blocks from GA) \nTickets will be sold online until 12 noon on Wed.\, Feb. 15. A limited number of walk-in tickets will available at the door with a $5 additional administrative fee. \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/state-of-the-state-of-pr-2/
LOCATION:General Assembly\, 360 E 2nd St #400\, Los Angeles\, CA\, 90012\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170203T080000
DTEND;TZID=America/Los_Angeles:20170203T130000
DTSTAMP:20260404T041640
CREATED:20181222T085425Z
LAST-MODIFIED:20190125T054848Z
UID:8293-1486108800-1486126800@prsala.org
SUMMARY:IPA Workshop - Are You ‘‘Agency Ready?”
DESCRIPTION:It’s a new year and time to start thinking about taking your business to a new level. Opportunities abound and you need to make sure that you’re ready to partner with local\, national and international agencies to grow your business.\nThis exciting half-day workshop will give you the step-by-step tools and methods for building a business model that will align your practice with the needs and operations of larger agencies\, while you retain your independent practice.\nWhat you’ll learn:\nBuilding a Better Business Model – Business pros will share strategies to help you create a sustainable business model that increases profits and helps generate new business. Topics include developing an effective business plan\, financial planning and avoiding the pitfalls of managing a practice.\nThe Agency Perspective – Learn how to find the right agency match for your business. Hear from agency leaders who will explain how they partner with independent practitioners – and what solo professionals need to know – to create a win-win partnership.\nClosing the Deal: Marketing Yourself Beyond “Let’s Stay in Touch” – You’re already great at promoting others\, but what about your business? This panel of experts will motivate you to get out there and close the deal. Branding experts will share tangible tips on how to market and position yourself and build lasting and valuable relationships.\nBring your business cards. There will be plenty of time for networking and questions. Full buffet breakfast and free parking included.\nThis workshop is sponsored by PRSA Los Angeles and its Independent Practitioners Alliance and PondelWilkinson\, Inc. \nA $5 administrative fee will be processed for cancellations by Jan. 26\, 2017. NO REFUNDS AFTER FRIDAY\, JAN. 27\, 2017
URL:https://prsala.org/event/ipa-workshop-are-you-agency-ready-2/
LOCATION:Lawry’s The Prime Rib\, 100 North La Cienega Boulevard\, Beverly Hills\, CA\, 90211\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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