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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170126T080000
DTEND;TZID=America/Los_Angeles:20170126T100000
DTSTAMP:20260404T053923
CREATED:20170107T011910Z
LAST-MODIFIED:20170122T234814Z
UID:5598-1485417600-1485424800@prsala.org
SUMMARY:EPPS - Personal Publicists Round-Up
DESCRIPTION:                                   \n\n\nin partnership with \nICG PUBLICISTS of Local 600\, IATSE \n  \n\n\n\n\nIn our celebrity-driven culture\, publicists specializing in talent representation have their work cut out for them. \nBetween the voracious appetite of the news media and social media’s seduction\, how do these specialists manage enhancing their clients’ reputations while respecting their privacy needs? How do they set limits without compromising on-going relationships with media and devoted fans? How can brands partner with celebrity publicists to greatly amplify the reach of a PR campaign? What role does the marketing machine of the studio or television network play in this dynamic environment? \nJoin us at our first event of 2017 as a group of high-level  entertainment PR professionals explore this exciting subject. \nPanelists: \nJennifer Allen\, President\, Viewpoint\nHoward Bragman\, Founder & Chairman\, Fifteen Minutes; ABC News Contributor\nHeidi Schaeffer\, Vice-president\, PMK*BNC; Winner of the ICG Publicists Les Mason Lifetime Achievement Award\nGene Schwam\, President\, Hanson & Schwam Public Relations \nModerator:\nRita Tateel\, President\, The Celebrity Source; past president of the Los Angeles Chapter of PRSA (PRSA-LA) \nThis will be the first event co-organized with the Public Relations Society of America\, Los Angeles (PRSA-LA)\, now that all active members of EPPS have become members of PRSA. \nThursday\, Jan 26\, 2017.\n8 – 9 am:              Networking Breakfast\n9-10 am:               Panel and Q&A\n10 am:                  Adjournment \nRSVP Instructions\n Advance reservations required by Tuesday\, January 24. Free for PRSA-LA/EPPS Members\, ICG Publicists\, and PRSA members in good standing.\n$20 Non-members-checks or credit cards only. Credit card payments taken in advance\, checks taken at the door (but you must reserve your spot.) No refunds or cancellations after January 24. \nRegister below! \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/epps-personal-publicists-round-up/
LOCATION:International Cinematographers Guild\, 7755 Sunset Blvd.\, Los Angeles\, CA\, 90046\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161210T080000
DTEND;TZID=America/Los_Angeles:20161210T160000
DTSTAMP:20260404T053923
CREATED:20181222T085423Z
LAST-MODIFIED:20190125T054847Z
UID:8290-1481356800-1481385600@prsala.org
SUMMARY:Quality Time with PR Minds
DESCRIPTION:
URL:https://prsala.org/event/quality-time-with-pr-minds-5/
LOCATION:UCLA Extension Campus\, Gayley Center\, 1145 Gayley Avenue\, Los Angeles\, CA\, 90024\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161116T180000
DTEND;TZID=America/Los_Angeles:20161116T210000
DTSTAMP:20260404T053923
CREATED:20170926T180112Z
LAST-MODIFIED:20170926T180112Z
UID:6500-1479319200-1479330000@prsala.org
SUMMARY:52nd Annual PRism Awards Show  Copy
DESCRIPTION:Registration has closed for the PRism Awards Dinner. Thank you! \n\n5:30 p.m. – Reception\n7 p.m. – Dinner \nTaglyan Complex\n1201 Vine Street\nHollywood\, CA 90038\nValet parking in rear off Lexington
URL:https://prsala.org/event/52nd-annual-prism-awards-show-copy-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161116T180000
DTEND;TZID=America/Los_Angeles:20161116T210000
DTSTAMP:20260404T053923
CREATED:20170926T180107Z
LAST-MODIFIED:20170926T180107Z
UID:6499-1479319200-1479330000@prsala.org
SUMMARY:52nd Annual PRism Awards Show  Copy
DESCRIPTION:Registration has closed for the PRism Awards Dinner. Thank you! \n\n5:30 p.m. – Reception\n7 p.m. – Dinner \nTaglyan Complex\n1201 Vine Street\nHollywood\, CA 90038\nValet parking in rear off Lexington
URL:https://prsala.org/event/52nd-annual-prism-awards-show-copy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161116T180000
DTEND;TZID=America/Los_Angeles:20161116T210000
DTSTAMP:20260404T053923
CREATED:20160812T211131Z
LAST-MODIFIED:20161116T041809Z
UID:5180-1479319200-1479330000@prsala.org
SUMMARY:52nd Annual PRism Awards Show
DESCRIPTION:Registration has closed for the PRism Awards Dinner. Thank you! \n\n5:30 p.m. – Reception\n7 p.m. – Dinner \nTaglyan Complex\n1201 Vine Street\nHollywood\, CA 90038\nValet parking in rear off Lexington
URL:https://prsala.org/event/52nd-annual-prism-awards-show/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161026T183000
DTEND;TZID=America/Los_Angeles:20161026T210000
DTSTAMP:20260404T053923
CREATED:20161007T172144Z
LAST-MODIFIED:20161024T185635Z
UID:5376-1477506600-1477515600@prsala.org
SUMMARY:#BLURREDLINES - Who owns Client Messaging?
DESCRIPTION:  \n\nPR vs. Marketing. Who owns client messaging in the social media age? PRSA-LA and AMA are co-hosting this panel discussion where all-star marketers square off against elite PR pros on this and other topics\, including: \n\n\nWhich side has the upper hand in today’s media landscape?\nHow do the lines of messaging blur when it comes to an effective campaign?\nWhen should the two camps come together for the client and avoid stepping over each other?\n\nConfirmed Panelists:\n\n►Judy Johnson:  Chief Marketing and Communications Officer – Caruso Affiliated\n►Diane Bergman:  VP\, Marketing & Communications – LA Opera\n►Clint Schaff:  VP\, Strategy & Development – The Los Angeles Times\n►Erica Samadani:  SVP\, Brand Marketing – Ogilvy Public Relations  \n\n\nMODERATOR:\n\n► Philip Rebentisch: President – AMA Los Angeles \n  \n\nDate and Time:\nWednesday\, October 26\, 2016\n6:30 – 9:30 p.m.\n\n\n\n\nThe treats – Mendocino Farms will be providing tasty appetizers. Erdinger will be pouring ice cold German beer\, and Just Chill will be providing delicious beverages that reduce stress and improve focus.\n\n\n\n\nLocation:\n\n\nGeneral Assembly\n1520 2nd Street\nSanta Monica\, CA 90401\n\nClick here for directions.\nCost:  \n\n\n\n\n\nGeneral Admission – $30 (+1.59 fee); on sale Oct. 23-Oct. 26\nDay of Event – $40 (+1.79 fee)\n\nRSVP:\n\n\n\n\nClick here to register online. Note\, there are no volunteer or sponsor tickets available for this event. \nSpecial thanks to: \n     \n\n\n\n \n\n 
URL:https://prsala.org/event/blurred-lines-pr-vs-marketing/
LOCATION:General Assembly\, 1520 2nd St\, Santa Monica\, CA\, 90401\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161020T123000
DTEND;TZID=America/Los_Angeles:20161020T140000
DTSTAMP:20260404T053923
CREATED:20170405T152534Z
LAST-MODIFIED:20170405T152534Z
UID:5983-1476966600-1476972000@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon - Tax and Financial Planning  Copy
DESCRIPTION:‘TIS THE SEASON! YEAR-END TAX AND FINANCIAL PLANNING FOR \nSOLO PRACTITIONERS\nEstablishing your own consultancy affords a variety of benefits. It also presents a host of financial and tax challenges. And the best time to begin addressing those issues is now. \nGeorge Lin\, CPA\, whose clients include entrepreneurs\, business owners and high-net-worth individuals\, will share some of the most effective tax planning strategies he has executed for his clients. They include: \n\nAvoiding the biggest tax-planning mistakes business owners make\nEstablishing the legal business structures that offer the biggest tax benefits\nWays to keep your hard-earned cash working for your business\nHow to handle taxes for virtual firm partners and subcontractors\nThe best ways sole proprietors can save for their retirement\n\nAbout George Lin \nDuring the past 30 years\, George Lin\, CPA\, principal of the George Lin Organization\, has guided his firm from its beginnings as a sole proprietorship into a full-service corporation offering business and personal taxation services\, including acquisition due diligence\, audit representation\, business management and tax planning. He previously held internal tax accountant and tax manager positions at American Honda\, Bekins Moving and Storage and Bekins Van Lines. Lin earned an M.B. A. degree\, with an emphasis in management\, from Youngstown State University in Youngstown\, Ohio\, and a master’s degree in taxation from Golden Gate University in San Francisco. \nDETAILS \nDate and Time:\nThursday\, Oct. 20\, 2016\, 12:30-2 p.m. \nLocation:\nTaix French Restaurant\n1911 W. Sunset Boulevard\nLos Angeles\, CA 90026 \nCost:\n$35 – PRSA-LA members\n$50 – Non-members and guests\n$30 – Young Professionals\n$25 – PRSSA members \nMenu:\nChicken (grilled with lemon\, butter\, wine\, shallot sauce) or pasta Montegasque (vegetarian)\, salad and choice of non-alcoholic beverage. A vegan or gluten-free option is available upon advance notice to mindy@prsala.org. Note: Menu selection must be made when registering; if you have a special request\, please choose\, “other” then write to Mindy with request. We do our best to accommodate any reasonable request! \nParking:\nOn-site valet parking: $2.50 \nRSVP:\nSeating is limited; register below! Advance reservations required for guaranteed attendance. Click below to make your registration. Cash or check payment also accepted at the door; no credit cards. \n\n \n\n\n\nTicket Prices\n\n\nMember $35.00 USDNon member/guest $50.00 USDYP Member $30.00 USDPRSSA Student Member $25.00 USD\n\n\nEntree Selection\n\n\nBoneless breast of chicken(grilled w/lemon\, butter\, white wine)Penne pasta(tomatoes\, garlic\, fresh basil)Other – please specify by email
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-tax-and-financial-planning-copy-3/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161020T123000
DTEND;TZID=America/Los_Angeles:20161020T140000
DTSTAMP:20260404T053923
CREATED:20170405T152512Z
LAST-MODIFIED:20170405T152512Z
UID:5981-1476966600-1476972000@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon - Tax and Financial Planning  Copy
DESCRIPTION:‘TIS THE SEASON! YEAR-END TAX AND FINANCIAL PLANNING FOR \nSOLO PRACTITIONERS\nEstablishing your own consultancy affords a variety of benefits. It also presents a host of financial and tax challenges. And the best time to begin addressing those issues is now. \nGeorge Lin\, CPA\, whose clients include entrepreneurs\, business owners and high-net-worth individuals\, will share some of the most effective tax planning strategies he has executed for his clients. They include: \n\nAvoiding the biggest tax-planning mistakes business owners make\nEstablishing the legal business structures that offer the biggest tax benefits\nWays to keep your hard-earned cash working for your business\nHow to handle taxes for virtual firm partners and subcontractors\nThe best ways sole proprietors can save for their retirement\n\nAbout George Lin \nDuring the past 30 years\, George Lin\, CPA\, principal of the George Lin Organization\, has guided his firm from its beginnings as a sole proprietorship into a full-service corporation offering business and personal taxation services\, including acquisition due diligence\, audit representation\, business management and tax planning. He previously held internal tax accountant and tax manager positions at American Honda\, Bekins Moving and Storage and Bekins Van Lines. Lin earned an M.B. A. degree\, with an emphasis in management\, from Youngstown State University in Youngstown\, Ohio\, and a master’s degree in taxation from Golden Gate University in San Francisco. \nDETAILS \nDate and Time:\nThursday\, Oct. 20\, 2016\, 12:30-2 p.m. \nLocation:\nTaix French Restaurant\n1911 W. Sunset Boulevard\nLos Angeles\, CA 90026 \nCost:\n$35 – PRSA-LA members\n$50 – Non-members and guests\n$30 – Young Professionals\n$25 – PRSSA members \nMenu:\nChicken (grilled with lemon\, butter\, wine\, shallot sauce) or pasta Montegasque (vegetarian)\, salad and choice of non-alcoholic beverage. A vegan or gluten-free option is available upon advance notice to mindy@prsala.org. Note: Menu selection must be made when registering; if you have a special request\, please choose\, “other” then write to Mindy with request. We do our best to accommodate any reasonable request! \nParking:\nOn-site valet parking: $2.50 \nRSVP:\nSeating is limited; register below! Advance reservations required for guaranteed attendance. Click below to make your registration. Cash or check payment also accepted at the door; no credit cards. \n\n \n\n\n\nTicket Prices\n\n\nMember $35.00 USDNon member/guest $50.00 USDYP Member $30.00 USDPRSSA Student Member $25.00 USD\n\n\nEntree Selection\n\n\nBoneless breast of chicken(grilled w/lemon\, butter\, white wine)Penne pasta(tomatoes\, garlic\, fresh basil)Other – please specify by email
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-tax-and-financial-planning-copy/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161020T123000
DTEND;TZID=America/Los_Angeles:20161020T140000
DTSTAMP:20260404T053923
CREATED:20161006T192515Z
LAST-MODIFIED:20161006T201747Z
UID:5356-1476966600-1476972000@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon - Tax and Financial Planning
DESCRIPTION:‘TIS THE SEASON! YEAR-END TAX AND FINANCIAL PLANNING FOR \nSOLO PRACTITIONERS\nEstablishing your own consultancy affords a variety of benefits. It also presents a host of financial and tax challenges. And the best time to begin addressing those issues is now. \nGeorge Lin\, CPA\, whose clients include entrepreneurs\, business owners and high-net-worth individuals\, will share some of the most effective tax planning strategies he has executed for his clients. They include: \n\nAvoiding the biggest tax-planning mistakes business owners make\nEstablishing the legal business structures that offer the biggest tax benefits\nWays to keep your hard-earned cash working for your business\nHow to handle taxes for virtual firm partners and subcontractors\nThe best ways sole proprietors can save for their retirement\n\nAbout George Lin \nDuring the past 30 years\, George Lin\, CPA\, principal of the George Lin Organization\, has guided his firm from its beginnings as a sole proprietorship into a full-service corporation offering business and personal taxation services\, including acquisition due diligence\, audit representation\, business management and tax planning. He previously held internal tax accountant and tax manager positions at American Honda\, Bekins Moving and Storage and Bekins Van Lines. Lin earned an M.B. A. degree\, with an emphasis in management\, from Youngstown State University in Youngstown\, Ohio\, and a master’s degree in taxation from Golden Gate University in San Francisco. \nDETAILS \nDate and Time:\nThursday\, Oct. 20\, 2016\, 12:30-2 p.m. \nLocation:\nTaix French Restaurant\n1911 W. Sunset Boulevard\nLos Angeles\, CA 90026 \nCost:\n$35 – PRSA-LA members\n$50 – Non-members and guests\n$30 – Young Professionals\n$25 – PRSSA members \nMenu:\nChicken (grilled with lemon\, butter\, wine\, shallot sauce) or pasta Montegasque (vegetarian)\, salad and choice of non-alcoholic beverage. A vegan or gluten-free option is available upon advance notice to mindy@prsala.org. Note: Menu selection must be made when registering; if you have a special request\, please choose\, “other” then write to Mindy with request. We do our best to accommodate any reasonable request! \nParking:\nOn-site valet parking: $2.50 \nRSVP:\nSeating is limited; register below! Advance reservations required for guaranteed attendance. Click below to make your registration. Cash or check payment also accepted at the door; no credit cards. \n\n \n\n\n\nTicket Prices\n\n\nMember $35.00 USDNon member/guest $50.00 USDYP Member $30.00 USDPRSSA Student Member $25.00 USD\n\n\nEntree Selection\n\n\nBoneless breast of chicken(grilled w/lemon\, butter\, white wine)Penne pasta(tomatoes\, garlic\, fresh basil)Other – please specify by email
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-tax-and-financial-planning/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161006T073000
DTEND;TZID=America/Los_Angeles:20161006T090000
DTSTAMP:20260404T053923
CREATED:20181222T085421Z
LAST-MODIFIED:20190125T054847Z
UID:8289-1475739000-1475744400@prsala.org
SUMMARY:At Breakfast With...Food & Restaurant Media
DESCRIPTION:
URL:https://prsala.org/event/at-breakfast-with-food-restaurant-media/
LOCATION:Ledlow\, 400 South Main Street\, Los Angeles\, CA\, 90013\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161006T073000
DTEND;TZID=America/Los_Angeles:20161006T090000
DTSTAMP:20260404T053923
CREATED:20160817T013247Z
LAST-MODIFIED:20161005T230748Z
UID:5183-1475739000-1475744400@prsala.org
SUMMARY:At Breakfast With...Food Media - SOLD OUT!! No walk-in registrations
DESCRIPTION:Advance registration required. Register below! \n \nSOLD OUT! We reached capacity for the space\, so unfortunately we cannot accept walk-in registrations for this event. \n\n  \nPowered by Eventbrite
URL:https://prsala.org/event/at-breakfast-with-food-media/
LOCATION:Ledlow Restaurant\, 400 S. Main Street\, Los Angeles\, CA\, 90013\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160913T180000
DTEND;TZID=America/Los_Angeles:20160913T203000
DTSTAMP:20260404T053923
CREATED:20181222T085414Z
LAST-MODIFIED:20190125T054846Z
UID:8287-1473789600-1473798600@prsala.org
SUMMARY:Cultural Cave-Diving: Bringing a Global Mindset to Communications
DESCRIPTION:With today’s diverse\, increasingly interconnected cultures\, PR practitioners have to understand the audience more than ever – whether you’re speaking to millennials or people in or from other nations and cultures.  This session will bring together professionals\, including journalists\, content creators and practitioners who will address how they have parlayed their sense of adventure or unique backgrounds and perspectives into a competitive advantage\, and how the “road less traveled” is often more authentic\, rich and culturally immersive.\nPanelists:\nMargaret Traub\, head of global initiatives at International Medical Corps.\nJamie Foley\, VP for Global Communications\, LA Tourism and Convention Board\nLucy Redoglia\, social media manager for LACMA\nCharlie Gu – China Luxury Advisors\nEva Hsuean\, Princess Cruises\n\nModerator: Angela Alvarez\, Citizen Relations\n\nThe Vantage Room at Hollywood & Highland\n6801 Hollywood Blvd\nHollywood\, CA 90028\nThe Vantage Room is located on the 5th Floor of the Hollywood & Highland Complex; park in the Hollywood & Highland parking structure (located off of Highland).  Take the elevators to the 5th floor.  The Vantage Room is next to the Wolfgang Puck Catering office. Sorry\, no parking validations for this program.\n\nCost:  \n\n\n$45 – PRSA-LA Members\n$65 – Non Members and Guests\n$25 – Young Professionals and PRSSA\n\n \n\n\nRSVP:\n\nAdvance reservation required for guaranteed attendance; no cancellations or refunds after Friday\, September 9. Register below!\n\n\n \nNote\, please type your name as you would like it to appear on the name badge. If you use all lower case letters for your first and last name\, your name badge will have all lower case letters. If you have a professional designation\, such as APR\, please list after your last name on the form. For example: Victoria Lelash\, APR – First name\, “Victoria”\, Last name\, “Lelash\, APR.” Write to mindy@prsala.org if you have any questions.
URL:https://prsala.org/event/cultural-cave-diving-bringing-a-global-mindset-to-communications-2/
LOCATION:The Vantage Room\, 6801 Hollywood Blvd.\, Hollywood\, CA\, 90028\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160913T180000
DTEND;TZID=America/Los_Angeles:20160913T203000
DTSTAMP:20260404T053923
CREATED:20160722T224652Z
LAST-MODIFIED:20160829T193253Z
UID:5075-1473789600-1473798600@prsala.org
SUMMARY:Cultural Cave-Diving:  Bringing a Global Mindset to Communications
DESCRIPTION:With today’s diverse\, increasingly interconnected cultures\, PR practitioners have to understand the audience more than ever – whether you’re speaking to millennials or people in or from other nations and cultures.  This session will bring together professionals\, including journalists\, content creators and practitioners who will address how they have parlayed their sense of adventure or unique backgrounds and perspectives into a competitive advantage\, and how the “road less traveled” is often more authentic\, rich and culturally immersive. \n  \nPanelists: \n\nJamie Foley\, VP for Global Communications\, LA Tourism and Convention Board\nCharlie Gu\, Director\, China Luxury Advisors\nEva Hsuean\, Manager\, International Public Relations\, Princess Cruises\nLucy Redoglia\, Social Media Manager\, LACMA\nMargaret Traub\, Head of Global Initiatives at International Medical Corps.\n\nModerator:  Angela Alvarez\, Managing Director\, Citizen Relations \nLocation: \nThe Vantage Room at Hollywood & Highland \n6801 Hollywood Blvd \nHollywood\, CA 90028 \nThe Vantage Room is located on the 5th Floor of the Hollywood & Highland Complex; park in the Hollywood & Highland parking structure (located off of Highland; click here for more information.)  Take the elevators to the 5th floor.  The Vantage Room is next to the Wolfgang Puck Catering office. Sorry\, no parking validations for this program. \n  \n\n\n\nCost:  \n\n\n\n\n\n$45 – PRSA-LA Members\n$65 – Non Members and Guests\n$25 – Young Professionals and PRSSA\n\n\n\n\nRSVP:\n\n\nAdvance reservation required for guaranteed attendance; no cancellations or refunds after Friday\, September 9. Register below! \n\n\n\n\n\nNote\, please type your name as you would like it to appear on the name badge. If you use all lower case letters for your first and last name\, your name badge will have all lower case letters. If you have a professional designation\, such as APR\, please list after your last name on the form. For example: Victoria Lelash\, APR – First name\, “Victoria”\, Last name\, “Lelash\, APR.” Write to mindy@prsala.org if you have any questions. \n\n  \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/cultural-cave-diving-bringing-a-global-mindset-to-communications/
LOCATION:The Vantage Room at Hollywood & Highland\, 6801 Hollywood Blvd.\, Hollywood\, CA\, 90028\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160823T180000
DTEND;TZID=America/Los_Angeles:20160823T203000
DTSTAMP:20260404T053923
CREATED:20181222T085413Z
LAST-MODIFIED:20190125T054845Z
UID:8285-1471975200-1471984200@prsala.org
SUMMARY:Summer Mega Mixer
DESCRIPTION:Join your PR and Communications colleagues at the Summer Mega Mixer. \nBrought to you by:\nPRSA-LA\nLA Chapter of the Hispanic Public Relations Society (HPRA)\nLA Chapter of the Black Public Relations Society (BPRS)\nLA  Chapter of the American Marketing Association (AMA)\nNonprofit Communications and Media Network (NCM Network)\nLA Chapter of the International Business Communicators Association (IABC)\nEntertainment Publicists Professional Society (EPPS)\n\n\nSponsored by:\nPR Newswire
URL:https://prsala.org/event/summer-mega-mixer/
LOCATION:120 S Los Angeles Street
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160823T180000
DTEND;TZID=America/Los_Angeles:20160823T203000
DTSTAMP:20260404T053923
CREATED:20160729T033437Z
LAST-MODIFIED:20160823T193622Z
UID:5111-1471975200-1471984200@prsala.org
SUMMARY:SOLD OUT! Summer Mega Mixer - Join Your PR and Communications Colleagues! SOLD OUT!
DESCRIPTION:SOLD OUT! Thank you for your interest! Co-hosted by LA’s leading communications associations\, the Mega Mixer is your chance to connect with hundreds of public relations\, media and marketing professionals. \nSelf-parking at the Doubletree – $10\nValet parking – $15 \n \nKyoto Gardens\nDowntown Los Angeles\nBeautiful Gardens / Spectacular City Views \nBrought to you by: \nPRSA-LA \nLA Chapter of the Hispanic Public Relations Society (HPRA) \nLA Chapter of the Black Public Relations Society (BPRS) \nLA  Chapter of the American Marketing Association (AMA) \nNonprofit Communications and Media Network (NCM Network) \nLA Chapter of the International Business Communicators Association (IABC) \nEntertainment Publicists Professional Society (EPPS) \nSponsored by: \nPR Newswire \nDoubletree by Hilton \nRunyon Saltzman \n\n\nPowered by Eventbrite
URL:https://prsala.org/event/summer-mega-mixer-join-your-pr-and-communications-colleagues/
LOCATION:Doubletree by Hilton\, 120 S. Los Angeles Street\, Los Angeles\, CA\, 90012\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160818T073000
DTEND;TZID=America/Los_Angeles:20160818T090000
DTSTAMP:20260404T053923
CREATED:20160718T164128Z
LAST-MODIFIED:20160817T151903Z
UID:5062-1471505400-1471510800@prsala.org
SUMMARY:SOLD OUT! At Breakfast With...Health Care Media
DESCRIPTION:Health Care Media\nWho \nA panel of health care media from Southern California’s top newspapers\, broadcast stations and digital outlets including: \n\nAnna Gorman\, Kaiser Health News\nElizabeth Aguilera\, KPCC\nSusan Abram\, Los Angeles Daily News\n\n\nModerated by Paul George\, Partner and Director of Porter Novelli’s Global Health and Wellness practice. \n  \nWhat \nLearn the sure-fire ways to build relationships and win media coverage from this panel of news producers\, editors\, and reporters from Los Angeles’ top media outlets.  This nuts-and-bolts session will help you gain the ear – and the trust – of these editorial “gatekeepers.” \n  \nYou will also discover: \n\nWhy local health care stories are competing more than ever with national trend coverage\nHow reporting has changed in the era of the Affordable Care Act\nWhich health care trends and topics are of most interest\nWhat journalists think as they answer your calls and read your pitches\n\n  \nWhen \nThursday\, August 18 \n7:30 – 8 a.m. Check in and Networking; Continental breakfast\n8 – 9 a.m. Program; Q and A\nNote: Please arrive at 7:30; the panel discussion will begin promptly at 8 a.m. \n\nWhere \nThe Gas Company Tower\n555 W. 5th Street (corner of 5th and Olive)\n2nd Floor (Conference Room 2C)\nLos Angeles CA 90013-1011 \nThe public parking lot at 5th and Olive is currently closed. Please park in one of the other public lots in the area or consider one of the hotel self-parking options. The closest parking lot is Pershing Square\, and the closest Metro Station is Pershing Square. No parking validations will be offered. \n\nSOLD OUT!\n \n\n\n\n \nSponsored by:
URL:https://prsala.org/event/5062/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160628T113000
DTEND;TZID=America/Los_Angeles:20160628T130000
DTSTAMP:20260404T053923
CREATED:20181222T085412Z
LAST-MODIFIED:20190125T054845Z
UID:8283-1467113400-1467118800@prsala.org
SUMMARY:Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner
DESCRIPTION:With special guest speaker:\nHugo BaltaESPN Digital and Print Media\n“We’re not prejudiced” is a common sentiment reflected by those suddenly facing a PR crisis around unequal treatment. From police departments to corporations\, organizations can be seemingly blind to developing issues within their own ranks.\nWhile outright prejudice and stereotyping are problems PR practitioners look for\, often the greatest threat is easily overlooked: unconscious bias.  Unconscious biases are prejudices people have\, but are unaware of; they are subconscious mental shortcuts based on past experiences and beliefs. Most important: we all have them.\nOn June 28\, 2016\, PRSA-LA presents “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner\,” featuring keynote speaker Hugo Balta\, the senior director of multicultural content for ESPN Digital and Print Media. Mr. Balta a national thought leader in “unconscious bias” will discuss how to identify and address it proactively. A champion of fair treatment\, Mr. Balta is a past president and lifetime member of the National Association of Hispanic Journalists and is on the business advisory board of the National Hispanic Media Coalition.\nCome learn more about unconscious bias and how it could be impacting the organizations you represent.\nTuesday\, June 28\, 2016\nLuncheon 11:30 a.m. – 1:00 p.m.\nMaggiano’s at The Grove Los Angeles189 The Grove Dr. Suite Z80Los Angeles\, CA 90036\nParking – validated; first two hours free; third hour is $5\, every hour after is $1
URL:https://prsala.org/event/recognizing-and-addressing-the-undetected-crisis-unconscious-bias-and-the-pr-practitioner-2/
LOCATION:Maggiano’s at The Grove\, 189 The Grove Dr. Suite Z80\, Los Angeles\, CA\, 90036\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160628T113000
DTEND;TZID=America/Los_Angeles:20160628T130000
DTSTAMP:20260404T053923
CREATED:20160518T212615Z
LAST-MODIFIED:20160527T035640Z
UID:4894-1467113400-1467118800@prsala.org
SUMMARY:Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner
DESCRIPTION:With special guest speaker:\n \nHugo Balta\nESPN Digital and Print Media\n“We’re not prejudiced” is a common sentiment reflected by those suddenly facing a PR crisis around unequal treatment. From police departments to corporations\, organizations can be seemingly blind to developing issues within their own ranks. \n  \nWhile outright prejudice and stereotyping are problems PR practitioners look for\, often the greatest threat is easily overlooked: unconscious bias.  Unconscious biases are prejudices people have\, but are unaware of; they are subconscious mental shortcuts based on past experiences and beliefs. Most important: we all have them. \n  \nOn June 28\, 2016\, PRSA-LA presents “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner\,” featuring keynote speaker Hugo Balta\, the senior director of multicultural content for ESPN Digital and Print Media. Mr. Balta a national thought leader in “unconscious bias” will discuss how to identify and address it proactively. A champion of fair treatment\, Mr. Balta is a past president and lifetime member of the National Association of Hispanic Journalists and is on the business advisory board of the National Hispanic Media Coalition. \n  \nCome learn more about unconscious bias and how it could be impacting the organizations you represent. \n  \nTuesday\, June 28\, 2016 \nLuncheon 11:30 a.m. – 1:00 p.m. \nMaggiano’s at The Grove Los Angeles\n189 The Grove Dr. Suite Z80\nLos Angeles\, CA 90036 \nParking – validated; first two hours free; third hour is $5\, every hour after is $1 \nRegister below by Monday\, June 27. No refunds after Friday\, June 24\, 2016 \n  \n  \n\n \nHugo Balta is an experienced Broadcasting\, Digital Media professional directing growth\, change and innovation in several divisions and business cycles for English and Spanish language markets. \n  \nHugo’s award winning 30 year career includes leadership roles with CBS\, Telemundo\, NBC and ESPN. \n  \nAs Senior Director of Multicultural Content at ESPN Digital and Print Media\, Hugo designed and developed a new unit focused on identifying\, informing and educating on opportunities to create awareness of and develop content focused on the U.S. Hispanic community.  \n  \nHugo is a Diversity & Inclusion expert coaching organizations in creating workplace awareness resulting in strategies to grow cultural sensibilities and business opportunities. \n  \nHugo is active in the community. He’s a sought after guest speaker and writer. He is  a lifetime member of the National Association of Hispanic Journalists (NAHJ) and served as president. He’s a member of the business advisory board for the National Hispanic Media Coalition (NHMC) and serves on the programming committee for Hispanicize. \n  \nHugo lives in Central Connecticut with his wife and two children. \n  \nPowered by Eventbrite
URL:https://prsala.org/event/recognizing-and-addressing-the-undetected-crisis-unconscious-bias-and-the-pr-practitioner/
LOCATION:Maggiano’s at The Grove\, 189 The Grove Dr. Suite Z80\, Los Angeles\, CA\, 90036\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160616T120000
DTEND;TZID=America/Los_Angeles:20160616T133000
DTSTAMP:20260404T053923
CREATED:20160531T205540Z
LAST-MODIFIED:20160616T175335Z
UID:4912-1466078400-1466083800@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon-Registration has closed.
DESCRIPTION:Rewriting the Script for Success: Five Steps to Business Development\n“If you build it\, he will come” might work for a baseball movie featuring Kevin Costner\, but independent public relations practitioners know it takes a better strategy than that to attract a new client. \n  \nLarry Kohn\, owner of Kohn Communications\, has coached business owners on how to take their business development approaches beyond traditional and social networking and standard sales practices. His “5 Steps to Business Development” formula offers updated strategies for: \n\nMeeting new people and expanding your personal networks;\nCommunicating your services and processes in ways that build trust;\nClarifying prospective clients’ needs\, including the ones they don’t know they have;\nGetting prospects to approve your proposals; and\nClosing the deal.\n\n  \nAbout Larry Kohn \nKohn is president of Kohn Communications and has been helping professionals with their business development for more than 30 years. He was a pioneer in creating the field of executive coaching and has conducted over 32\,000 consultations. He is co-author of the American Bar Association’s best-selling book\, Selling in Your Comfort Zone\, and creator of the BizDevCoach® web app. \n  \nDate and Time: \nThursday\, June 16\, 2016\, 12-1:30 p.m. \n  \nLocation: \nTaix French Restaurant \n1911 W. Sunset Boulevard \nLos Angeles\, CA 90026 \n  \n  \nRegistration has closed for this event; please join us on Tues.\, June 28 at Maggiano’s at the Grove with special guest speaker\, ESPN’s Hugo Balta. Click here for more details.
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-7/
LOCATION:Taix Restaurant\, 1911 W. Sunset Blvd.\, Los Angeles\, CA\, 90046\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20160531T190000
DTEND;TZID=Asia/Shanghai:20160531T220000
DTSTAMP:20260404T053923
CREATED:20181222T085411Z
LAST-MODIFIED:20190125T054844Z
UID:8282-1464721200-1464732000@prsala.org
SUMMARY:BW Test
DESCRIPTION:Brian Wold’s Test Event. To test advanced settings like table sales\, table plus ad\, etc. NOTE that each ticket/ad type asks for different information: just names for the general\, guest #s1-5 for the table\, and a note about submitting ad copy for the ad option.\nBecause each is a separate item\, they can stack\, such as table plus an ad.\nAfter checkout\, the user can log in or create an Eventbrite account and edit the names on their ticket if they want to switch guest names\, for example. It’s not immediately clear how to do this\, so I’d suggest adding that info to a confirmation message or followup message.\nDo not publish or share this event.
URL:https://prsala.org/event/bw-test/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160517T180000
DTEND;TZID=America/Los_Angeles:20160517T203000
DTSTAMP:20260404T053923
CREATED:20181222T085410Z
LAST-MODIFIED:20190125T054844Z
UID:8280-1463508000-1463517000@prsala.org
SUMMARY:The Evolution of PR in the Digital Landscape
DESCRIPTION:DESCRIPTION:              \nSocial Media and technology are changing the way public relations professionals and our clients do business. With social media and technology being ever-changing\, brands and organizations are using real people\, real time engagement to build relationships and brand affinity with consumers. \nOur panelists will share insights on creating social media content experiences for consumers\, best practices\, and leveraging the power of social media to elevate a brands and campaigns. We’ll discuss:\n\nIncorporating social media in your outreach efforts. Who’s getting it right?\nThe power of videos-Instagram\, Vine\, Periscope and Snapchat.\nThe social media do’s and don’ts; Creating engaging content your target audience will love.\nMeasuring tools of success\n\n \nThe social media panel discussion is brought to you by the Los Angeles chapters of  public relations professional organizations\, Hispanic Public Relations Association (HPRA-LA)\, Public Relations Society of America (PRSA-LA) and Black Public Relations Society (BPRS).       \nPANELISTS:     Paul Kadzielski – Digital Director\, Office of Mayor Eric Garcetti \nDeborah Braidic – Vice President\, Communications and Digital Strategy\, Children’s Hospital Los Angeles \nSerena Ehrlich – Director\, Social and Evolving Media\, Business Wire (Tentative) \nRachel Matos\, Director of Social Media\, Latina Bloggers Connect\nAbby Harris – Manager of Branded Integrations\, Maker Studios (a Disney Company)\n\nNOTE ABOUT PARKING: There is plenty of parking in the building parking structure at 12121 Bluff Creek Drive for $8 an hour with a $20 maximum. There is street parking on Campus Drive near the YouTube Space LA building and also a parking lot at Central Park Playa Vista. Refer to this Google map for more information (https://www.google.com/maps/@33.9792119\,-118.4036907\,16.5z)\n                                                
URL:https://prsala.org/event/the-evolution-of-pr-in-the-digital-landscape-2/
LOCATION:Phelps\, 12121 Bluff Creek Dr #200\, Playa Vista\, CA\, 90094\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160517T180000
DTEND;TZID=America/Los_Angeles:20160517T203000
DTSTAMP:20260404T053923
CREATED:20160430T200827Z
LAST-MODIFIED:20160517T175447Z
UID:4794-1463508000-1463517000@prsala.org
SUMMARY:The Evolution of PR in the Digital Landscape
DESCRIPTION:THIS EVENT IS SOLD OUT! \nTHANK YOU FOR YOUR INTEREST; UNFORTUNATELY WE ARE AT CAPACITY SO THERE WILL BE NO \nWALK-IN REGISTRATIONS AVAILABLE. \n  \nSocial Media and technology are changing the way public relations professionals and our clients do business. With social media and technology being ever-changing\, brands and organizations are using real people\, real time engagement to build relationships and brand affinity with consumers. \nOur panelists will share insights on creating social media content experiences for consumers\, best practices\, and leveraging the power of social media to elevate a brands and campaigns. We’ll discuss: \n\nIncorporating social media in your outreach efforts. Who’s getting it right?\nThe power of videos-Instagram\, Vine\, Periscope and Snapchat.\nThe social media do’s and don’ts; Creating engaging content your target audience will love.\nMeasuring tools of success\n\nThe social media panel discussion is brought to you by the Los Angeles chapters of  public relations professional organizations\, Hispanic Public Relations Association (HPRA-LA)\, Public Relations Society of America (PRSA-LA) and Black Public Relations Society (BPRS). \n  \nPANELISTS:      \nDeborah Braidic – Vice President\, Communications and Digital Strategy\, Children’s Hospital Los Angeles \nSerena Ehrlich – Director\, Social and Evolving Media\, Business Wire \nAbby Harris – Manager of Branded Integrations\, Maker Studios (a Disney Company) \nPaul Kadzielski – Digital Director\, Office of Mayor Eric Garcetti \nRachel Matos\, Director of Social Media\, Latina Bloggers Connect \n  \nLOCATION: \nPhelps \n12121 Bluff Creek Dr\, Los Angeles\, CA 90094 \n(Conveniently located near the intersection of the 405 and 90 freeways) \nNOTE ABOUT PARKING: There is plenty of parking in the building parking structure at 12121 Bluff Creek Drive for $8 an hour with a $20 maximum. There is street parking on Campus Drive near the YouTube Space LA building and also a parking lot at Central Park Playa Vista. Refer to this Google map for more information (https://www.google.com/maps/@33.9792119\,-118.4036907\,16.5z) \n  \nTIME: \n6 p.m. – 7 p.m. Check in and networking \n7 p.m. – 8:30 p.m. Panel Presentation \n  \nCOST:                                   \n  \nSOLD OUT! \n 
URL:https://prsala.org/event/the-evolution-of-pr-in-the-digital-landscape/
LOCATION:Phelps\, 12121 Bluff Creek Dr #200\, Playa Vista\, CA\, 90094\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160428T120000
DTEND;TZID=America/Los_Angeles:20160428T133000
DTSTAMP:20260404T053923
CREATED:20160418T191724Z
LAST-MODIFIED:20160428T151747Z
UID:4776-1461844800-1461850200@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:THE COBBLER’S SHOES:\nINDEPENDENT PRACTITIONERS AND THE ART OF PERSONAL BRANDING\n \nWhen it comes to branding and promoting their own businesses\, solo public relations practitioners often are the proverbial cobblers who wear the worst shoes. Stretched between servicing their clients and managing the back office\, they have precious little time left to do for themselves what they do so well for their clients: market the business. \nBrandi Kamenar\, CEO of Brandi Kamenar Beverly Hills\, will share her secrets for creating a personal branding and strategic business development strategy – built on trust and authenticity – that will: \n\nEffectively communicate your value proposition\,\nDefine your niche in the marketplace\, and\nProvide the competitive advantage you need to grow your business.\n\nAbout Brandi Kamenar \nBrandi Kamenar founded Brandi Kamenar Beverly Hills in 2007. Her firm provides strategic business development\, brand and image management\, personal branding\, public relations\, marketing and advertising services to CEOs\, entrepreneurs\, professionals\, talent\, celebrities and high-profile personalities. She also was CEO of Icon B. Corporation\, a 25-person\, Tampa\, Fla.-based public relations and marketing firm specializing in celebrity/talent public relations\, fashion and luxury brands. Before relocating to Florida\, the Pittsburg\, Pa.\, native was marketing director of Image Depot Custom Logo Products\, a family owned business that grew from $300\,000 in annual revenues into a $2.3-million company within six years. Earlier in her career\, she was a professional fashion model\, representing such marquis brands as Calvin Klein and Terani Couture. Her honors and awards include being named a 2013 “Woman Making a Difference” by the Los Angeles Business Journal and the 2011 Business Woman of the Year by the Tampa Bay Business Journal. \n  \nDETAILS \nDate and Time: \nThursday\, April 28\, 2016\, 12-1:30 p.m. \nLocation: \nTaix French Restaurant \n1911 W. Sunset Boulevard \nLos Angeles\, CA 90026 \nCost: \n$35 – PRSA-LA members \n$50 – Non-members and guests \n$35 – Young Professionals \n$25 – PRSSA members\nMenu: Boneless breast of chicken or pasta Monegasque\, salad and choice of non-alcoholic beverage. A vegetarian option is available upon advance notice to mindy@prsala.org. \nParking: \nOn-site valet parking: $2.50 \nRSVP: \n  \n  \nRegistration for this event has closed; please check back for the next IPA Luncheon – coming in June!
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160421
DTEND;VALUE=DATE:20160424
DTSTAMP:20260404T053923
CREATED:20160105T173429Z
LAST-MODIFIED:20160105T173805Z
UID:4371-1461196800-1461455999@prsala.org
SUMMARY:Western District Conference
DESCRIPTION:Western District Conference\, Huntington Beach\, CA
URL:https://prsala.org/event/western-district-conference/
LOCATION:Hyatt Regency Resort & Spa\, 21500 Pacific Coast Highway\, Huntington Beach\, CA\, 92648\, United States
CATEGORIES:Other Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160414T180000
DTEND;TZID=America/Los_Angeles:20160414T203000
DTSTAMP:20260404T053923
CREATED:20160107T201150Z
LAST-MODIFIED:20160329T173104Z
UID:4379-1460656800-1460665800@prsala.org
SUMMARY:The 26th Annual Kenneth Owler Smith Symposium Hosted by the USC Annenberg Center for Public Relations
DESCRIPTION:Back to the Future\nA Conversation About the Future of Public Relations \n  \nJoin us for a journey from the past to the future with Fred Cook\, CEO of Golin and newly-appointed Director of the USC Annenberg Center for Public Relations (CPR)\, featuring a conversation with Willow Bay\, Director\, USC Annenberg School of Journalism\, and Al Golin\, Chairman of Golin\, about how dramatically the business has changed since he started his agency 60 years ago. Paul Holmes of The Holmes Report also will reveal the results of the very first Global Communications Report\, an annual study of senior agency and in-house communications professionals around the world designed to help them stay on the forefront of emerging trends shaping the $14 billion global PR industry as they manage their organizations\, develop strategy\, and prepare for the future. \nPanelist include: \nFred Cook\, Director\, USC Annenberg Center for Public Relations. CEO\, Golin\nWillow Bay\, Director\, USC Annenberg School of Journalism\nPaul Holmes\, Founder & CEO\, The Holmes Group\nAl Golin\, Chairman\, Founder\, Golin\nErnest J. Wilson III\, Dean\, USC Annenberg School for Communication and Journalism\n6:00 pm – Reception / Wallis Annenberg Hall (ANN) Forum/Lobby \n7:00 pm – Program / Wallis Annenberg Hall (ANN) Auditorium L105A\nRSVP required. Click here to RSVP \n  \n 
URL:https://prsala.org/event/kenneth-owler-smith-symposium-3/
LOCATION:USC Annenberg School for Communication & Journalism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160409T090000
DTEND;TZID=America/Los_Angeles:20160409T160000
DTSTAMP:20260404T053923
CREATED:20160223T210751Z
LAST-MODIFIED:20160405T154415Z
UID:4584-1460192400-1460217600@prsala.org
SUMMARY:PRSSA One-Day Conference - Network. Learn. Be Inspired!
DESCRIPTION:Loyola Marymount University \nSt. Robert’s Hall \n1 LMU Drive \nLos Angeles\, CA 90045 \n  \n  \nFee:  $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast\, lunch and a series of informative speakers and activities. No cancellations or refunds after 5 p.m. PDT\, Tuesday\, April 5\, 2016. \n  \nParking: Parking is free on campus. Detailed parking instructions will be provided to all attendees. Register below; no refunds after Monday\, April 4. \n  \n  \n********************************************* \nKeynote Opening Session \n“U Brand 101” \nLessons in building the most important brand you’ll ever work for: YOU. \n  \n  \nMelissa Robinson \nPMK*BNC \nSenior Vice President | Brand Marketing & Communications \n  \nMorning Panel Discussion \n  \nHear from several PR pros who come from a variety of practice areas and specialties such as entertainment\, nonprofit\, healthcare\, food/nutrition\, travel/tourism\, and public affairs. \n  \nAfternoon Campaign Challenge \n  \nBringing a PR Concept to Life: Collaborating with Peers\, Learning and Sharing Best Practices \n  \nFacilitator: Scott Pansky \nCo-Founder + Senior Partner  \nAllison+Partners \n  \n******************************************** \n  \nMeet professionals from PMK*BNC\, Allison+Partners\, Porter Novelli\, Cunard Lines\, Hillsides\, Big Brothers Big Sisters of Greater Los Angeles\, The LAGRANT Foundation\, Runyon Saltzman Einhorn\, Citizen Relations\, LA Family Housing\, Boys & Girls Club of Laguna Beach\, Bob Gold & Associates\, Markwins International Corporation – Wet N Wild\, and LAGRANT Communications\, among others. \n  \nNote: Program and guest speakers subject to change. The life of PR pros can be unpredictable. \n  \nQuestions?  Contact Holly Ferris at holly@ferriscomm.com \n\n \nNo cancellations or refunds after 5 p.m. PDT\, Tuesday\, April 5\, 2016. \n  \n\nSponsored by:                                                                                                                                    Campaign Challenge Sponsor: \n                                                             \n\nPowered by Eventbrite
URL:https://prsala.org/event/prssa-one-day-conference-network-learn-be-inspired/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160409T090000
DTEND;TZID=America/Los_Angeles:20160409T120000
DTSTAMP:20260404T053923
CREATED:20181222T085440Z
LAST-MODIFIED:20190125T054843Z
UID:8312-1460192400-1460203200@prsala.org
SUMMARY:2016 PRSSA One-Day Conference
DESCRIPTION:Network. Learn. Be Inspired!\n \nPRSSA/PRSA Members: $25\nNon-PRSSA/PRSA Attendees: $35\n \nFee includes all sessions\, continental breakfast\, lunch\, and sweets.\n \nPROGRAM DETAILS\n \nKeynote Opening Session\nBuilding Your Personal Brand\n \nPresenter: Melissa Robinson\nSenior Vice President | Brand Marketing & Communications PMK•BNC \n \nMore program information will be available soon.\n \nLoyola Marymount University\n1 LMU Drive\nLos Angeles\, CA 90045\nParking: Free parking is located throughout campus. Detailed instructions will be sent to all registrants.\n \nQuestions?  Contact Holly Ferris at holly@ferriscomm.com\n\n1 LMU Drive\nLos Angeles\, CA 90045\nParking: Free parking is located under the building (University Hall.)  Entrance is off Lincoln Boulevard.\n \nQuestions?  Contact Holly Ferris at holly@ferriscomm.com\n \n 
URL:https://prsala.org/event/2016-prssa-one-day-conference/
LOCATION:Roski Dining Room – University Hall\, Loyola Marymount University Dr\, Los Angeles\, CA\, 90045\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160303T180000
DTEND;TZID=America/Los_Angeles:20160303T200000
DTSTAMP:20260404T053923
CREATED:20160217T172349Z
LAST-MODIFIED:20160302T182640Z
UID:4562-1457028000-1457035200@prsala.org
SUMMARY:Converting Critics\, Skeptics and Cynics: Audience Engagement Strategies for 2016
DESCRIPTION:  \nWant to turn haters into advocates? Attend PRSA-LA’s first Competitive Advantage Series event on March 3rd to learn the latest strategies and best practices… and be prepared to network with L.A.’s top PR pros!\n\n\nPRSA-LA is pleased to announce the first program in our Competitive Advantage Series of quarterly events bringing together industry leaders to discuss the most important issues facing our industry\, while also showcasing the latest best practices. \nOur March 3rd kickoff event comes at a time when criticism is currency and skepticism abounds; companies\, organizations and candidates are working harder than ever to find and win audiences. Authenticity and transparency have never been more important\, as PR pros are tasked with building relationships not only with target audiences\, but also with the influencers who affect their decision-making. \nOur program will feature results from Edelman’s 2016 Trust Barometer global study\, which highlights a new model of influence. We’ll also learn lessons from our in-the-trenches panel of experts\, with compelling case studies from General Motors\, Chevron and many more. They will discuss audience engagement strategies for building bridges and turning even the most ardent haters into partners and advocates. \nPanelists: \n\nRobert Alaniz\, Senior Partner\, Milagro Strategy Group\nMorgan Crinklaw\, Manager\, Issues Management Communications\, Chevron Corporation\nDeborah Kazenelson Deane\, Executive Vice President\, Edelman Los Angeles\nClint Schaff\, Vice President & US General Manager\, Camp Playa (Vision7 International)\n\nModerator:\n\n\nDave Barthmuss\, West Coast Group Manager\, Communications\, General Motors Company\n\n\n\n\n\n[vc_row][vc_column width=”1/1″]\n[/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_tabs style=”tab-style-one” interval=”0″][vc_tab title=”Event Info” tab_id=”1456940368-1-66″][vc_column_text] \n\nDate and Time:\nThursday\, March 3\, 2016\n5:30 – 6:30 p.m. – Check-in and Networking Reception\n(Light meal; no host cash bar)\n6:30 – 8:30 p.m. – Moderated Panel Presentation\, Q & A\n\nLocation:\n\n\nOmni Los Angeles Hotel at California Plaza\n251 South Olive Street\nLos Angeles\, CA 90012\n\nClick here for directions and parking information.  Valet parking $15 per car.\nCost:  \n\n\n\n\n\n$45 – PRSA-LA Members\n$65 – Non Members and Guests\n$25 – Young Professionals and PRSSA\n\n\n\n\nRSVP:\n\n\nAdvance reservation required for guaranteed attendance; no cancellations or refunds after Monday\, February 29. Register below! \n\n\n\n\nNote\, please type your name as you would like it to appear on the name badge. If you use all lower case letters for your first and last name\, your name badge will have all lower case letters. If you have a professional designation\, such as APR\, please list after your last name on the form. For example: Victoria Lelash\, APR – First name\, “Victoria”\, Last name\, “Lelash\, APR.” Write to mindy@prsala.org if you have any questions.\n\n\n\n\n[/vc_column_text][/vc_tab][vc_tab title=”Robert Alaniz” tab_id=”1456940368-2-99″][vc_column_text]Robert Alaniz \nSenior Partner\, Milagro Strategy Group \nROBERT ALANIZ is currently a senior partner with Milagro Strategy Group\, an award winning California public affairs firm specializing in media relations and public outreach strategies. He has a reputation as a dynamic and seasoned senior public affairs/strategic communications executive with exceptional success in conceiving\, planning and executing strategic public/community affairs initiatives\, coalition building and issues campaigns that drive top-line performance and bottom-line results. A results driven practitioner with extensive background in public affairs\, governmental affairs\, community engagement\, crisis and issues management\, coalition development and media relations\, he has developed a comprehensive knowledge of leveraging public outreach strategies to build community & pubic policy support in order to achieve client goals and grow new business opportunities. \nHe is constantly sought after by corporate CEO’s\, elected officials and organizational leaders for his media strategy and message development expertise as well as his skills in preparing clients facing crisis scenarios. To date\, he has trained hundreds of corporate executives and elected officials on how to deal with tough reporters and crisis situations. He is also the former national media trainer for National Association of Latino Elected Officials (NALEO). \nAlaniz has also received numerous honors in his field\, including a CIPRA “Creativity in Public Relations Award” presented by Inside PR Magazine for best public affairs/issues management campaign; an IBAC ACE Awards 1st Place\, National Awards presented by the International Association of Business Communicators for outstanding public policy/coalition building campaigns; a PRSA/LA PRISM Award 1st Place presented by the Public Relations Society of America/Los Angeles Chapter for best issues management campaign; and a Hill and Knowlton at Its Best\, Media Campaign to keep the Houston Astros baseball team in Houston\, Texas. Mr. Alaniz was recently nominated and inducted into the National Association of Hispanic Journalists Hall of Fame. \n  \n[/vc_column_text][/vc_tab][vc_tab title=”Morgan Crinklaw” tab_id=”1456940539790-2-10″][vc_column_text]Morgan Crinklaw \nManager\, Issues Management Communications\, Chevron Corporation \nMorgan Crinklaw is the manager of Issues Management and Litigation Communications for Chevron Corporation. In that role\, he is responsible for shaping and protecting Chevron’s corporate reputation as related to major corporate issues\, unforeseen events\, litigation and sensitive environmental remediation projects. He is also responsible for a crisis communication and emergency response training program employed by Chevron’s business units around the globe. \nIn 2014\, Morgan was named one of the 40-Under-40 in PR by PR Week Magazine for leading a communications strategy related to a multi-billion dollar lawsuit against Chevron. The lawsuit was dubbed by the Wall Street Journal as the “legal fraud of the century.” \nPrior to joining Chevron in 2008\, Morgan spent more than 5 years in California state politics\, most recently as Communications Director for the Minority Leader in the California State Assembly. \n  \n[/vc_column_text][/vc_tab][vc_tab title=”Deborah Kazenelson Deane” tab_id=”1456940554775-3-2″][vc_column_text]Deborah Kazenelson Deane \nExecutive Vice President\, Edelman Los Angeles \nWhether they are facing a crisis\, engaged in developing a communications platform in a master narrative or messaging workshop\, or during a media training\, Deb is relentlessly focused on helping clients achieve their communications goals. Her diverse background includes working with both private and public sectors in industries ranging from healthcare and financial services to technology\, food and travel. She has developed and implemented strategic engagement campaigns for new product launches\, corporate positioning\, IPOs and workplace and product issues and crisis with the potential to affect brands\, business and reputations. When needed\, Deborah has also served as a bilingual spokesperson for many of her clients. \nSince joining Edelman\, Deborah has worked with a wide-array of corporate clients to provide counsel on crisis and issues management\, developing master narratives and positioning for their organizations\, executive visibility programs\, and thought leadership campaigns. She has worked closely with several biotechnology companies providing support during FDA and regulatory matters\, product recalls\, IPOs\, M&A’s\, IPOs and shareholder activism and corporate communications. She has also provided strategic counsel Experian\, Kaiser Permanente\, Shire Pharmaceuticals\, Shell\, Western Digital Corporation\, Payoff\, Inc.\, Mattel\, Chevron and Symantec\, among others. \nPrior to joining Edelman\, Deborah ran her own public relations consultancy that included work in healthcare\, Adtech\, financial communications\, labor relations and media relations. \nBefore going out on her own\, Deborah worked at PainePR where she was vice president and general manager of the Los Angeles office that she helped to launch. Her clients included Shuttle By United/United Airlines (crisis)\, Amgen\, Inc. (crisis\, community relations\, product) and PDT\, Inc. Prior to that she worked for Hill and Knowlton\, where she managed public relations\, financial communications and public affairs activities on behalf of the Tourism Authority of Thailand\, AeroCalifornia\, Procter & Gamble\, STARR Surgical\, the California Avocado Commission\, the California State Office of Traffic Safety\, Bumble Bee Seafoods and Houghton Mifflin (crisis and reputation). \nDeborah is a member of the UCLA Fielding School of Public Health Dean’s Advisory Council and serves on the Board of Directors of Fielding School’s Health Policy and Management Alumni Association and L.A. Family Housing\, a non-profit dedicated to erasing homelessness in Los Angeles. She holds a B.S. in Psychobiology and an M.S.P.H.\, both from UCLA. \n  \n[/vc_column_text][/vc_tab][vc_tab title=”Clint Schaff” tab_id=”1456940580583-4-10″][vc_column_text]Clint Schaff \nUS General Manager at Camp Playa \nClint Schaff is a senior marketing executive\, educator and entrepreneur with 16+ years of integrated marketing and agency management experience driving business results for complex businesses\, consumer brands and organizations. He aims to leverage communications\, collaboration and community to support social entrepreneurship and social change. \nIn 2015\, Clint launched Camp Playa\, the U.S. office of The Camps Collective\, a network of independent\, digitally oriented communications agencies best suited for clients with a challenge brand mindset\, on behalf of Vision7 International\, the Canadian-headquartered marketing communications company. \nPrior to pitching a tent at Camp Playa\, Clint had built and led digital agency teams for Roll Global\, M80\, GolinHarris and Edelman\, where his work for Call of Duty won a Grand Effie\, a Gold Effie and a Gold Sabre. Other brands he has led the digital efforts for include Nintendo\, Adidas\, Dole\, FIJI Water\, POM Wonderful\, Wonderful Pistachios\, and Toyota. \nClint also is a leader in the classrom\, have served an adjunct professor for 8+ years at USC’s Annenberg School\, and has spoken at PR News\, Social Media Week\, Digital LA\, TECHmunch\, and UCLA among others. He also actively volunteers with the LAGRANT Foundation and has served on boards for PRSA-LA\, Social Media Club-LA\, and the University of Minnesota Alumni Association. \nOn a lighter note… Clint appeared on a reality television dating show\, donned the Goldy Gopher mascot costume in college\, and sings karaoke as frequently as possible. \n  \n[/vc_column_text][/vc_tab][vc_tab title=”Dave Barthmuss” tab_id=”1456940592275-5-2″][vc_column_text]Dave Barthmuss \nFounder of Advotocracy \nDave Barthmuss is the recently retired Group Manager of Communications for General Motors\, who now serves as an independent consultant and senior counsel for clients and agencies. He brings more nearly 30 years of public relations experience including crisis management\, grassroots programming\, digital content development and product marketing. In his roles\, Dave has helped clients and corporations develop strategic communications programs that reach key stakeholders and deliver a company’s message in a variety of settings. Dave possesses a keen ability to build the kinds of engaging bridges that have turned the most determined of detractors into proactive third-party advocates –- a subtle art he calls “Advotocracy\,” the act of leading through advocacy. \nMost recently\, Dave was GM’s top communicator in its Western Region where he oversaw a diverse team of PR specialists. Dave focused on various communications functions in this role including product marketing\, issues management and public policy for all 24 states west of the Mississippi. Dave also served as a key spokesperson for the company conducting numerous interviews and participated in several public speaking events related to topics such as alternative fuels\, communication best practices and other business topics. Prior to this role\, Dave managed global energy\, environment\, and sustainability communications at GM’s headquarters in Detroit. \nEarlier in his career\, Dave provided strategic guidance and constituent relations needs for 20 state senators\, public policy analysts and state bureaucrats. Dave specialized in public affairs issues management\, public policy promotions\, legislative monitoring and general public relations services. Dave has also focused on engaging and building relationships with influencers\, detractors\, advocates and media\, often creating long-lasting and mutually beneficial relationships for his clients. \nHis work has earned several awards from PRSA including the 2013 PR Professional of the Year Award\, Sabre\, PR Week and the Publicity Club of Chicago\, as well as GM Chairman’s Honors for achievements in advanced technology communications\, and Star Awards from GM’s Public Policy Center for environmental education. He was also recently awarded the Volunteer of the Year award from the LA Chamber of Commerce for his continued contributions to the Southern California Leadership Network. \nDave earned a Bachelor’s Degree in Journalism and Political Science from Michigan State University. He is currently a board member for the Southern California Leadership Network. \nWhen not on the road or in the office\, you’ll find him spending time with his family\, enjoying concerts (he’s a reformed Deadhead) and cheering on his favorite sports teams. \nDave is active on social media networks and welcomes new friends and followers: \n\nDave on LinkedIn: https://www.linkedin.com/in/davebarthmuss\nDave on Twitter: @DaveBarthmuss\n\n  \n  \n[/vc_column_text][/vc_tab][/vc_tabs][/vc_column][/vc_row] \n\n\n\n\n\n\n \nPowered by Eventbrite
URL:https://prsala.org/event/converting-critics-skeptics-and-cynics-audience-engagement-strategies-for-2016/
LOCATION:Omni Hotel Downtown\, 251 South Olive Street\, Los Angeles\, CA\, 90012\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160303T173000
DTEND;TZID=America/Los_Angeles:20160303T203000
DTSTAMP:20260404T053923
CREATED:20181222T085408Z
LAST-MODIFIED:20190125T054843Z
UID:8279-1457026200-1457037000@prsala.org
SUMMARY:March Chapter Program
DESCRIPTION:“Converting Critics\, Skeptics and Cynics: Audience Engagement Strategies for 2016”\n \nPRSA-LA is pleased to announce the first program in the Competitive Advantage Series\, quarterly programs that will bring together industry leaders to discuss the most important issues facing our industry as well as to showcase the latest best practices.\nAt a time when criticism is currency and skepticism abounds\, companies\, organizations and even candidates are working harder than ever to find and win audiences. Authenticity and transparency have never been more important as our client’s and company’s continue to build relationships not only with our target audiences but also those who influence their decision-making.\nThe evening’s program will feature the results of Edelman’s 2016 Trust Barometer global study and highlight a new model of influence. We’ll also learn lessons from the field from our panel of experts\, including compelling case studies on General Motors\, Chevron and Walmart. During the moderated panel we’ll discuss audience engagement strategies that build bridges with even the most critical audiences\, and how to turn detractors and opponents into partners and advocates.\n \nPanelists:\nRobert Alaniz\, Senior Partner\, Milagro Strategy Group \nMorgan Crinklaw\, Manager\, Issues Management Communications\, Chevron Corporation\nDeborah Kazenelson Deane\, Executive Vice President\, Edelman Los Angeles \n \nModerator: \nDave Barthmuss\, West Coast Group Manager\, Communications\, General Motors Company \n \nDate:  Thursday\, March 3\, 2016\nTime: \n5:30 – 6:30 p.m.             Registration\, networking mixer\n6:30 – 8:00 p.m.             Moderated panel presentation\n \nLocation: \nOmni Los Angeles Hotel at California Plaza\n251 South Olive Street\nLos Angeles\, CA 90012\nClick here for directions.
URL:https://prsala.org/event/march-chapter-program/
LOCATION:Omni Hotel Downtown Los Angeles\, 251 South Olive Street\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160211T120000
DTEND;TZID=America/Los_Angeles:20160211T133000
DTSTAMP:20260404T053923
CREATED:20160126T174210Z
LAST-MODIFIED:20160211T033123Z
UID:4420-1455192000-1455197400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:THE SOLO JOURNEY: A SURVIVAL GUIDE\n  \nIt took about 1 million oar strokes for Roz Savage\, the first woman to row solo across three oceans\, to get from San Francisco to Hawaii. Keeping afloat an independent public relations practice sometimes seems a similarly Herculean task but one advantage solo practitioners have is that they don’t have to wait days or weeks for help should they need it. They can immediately tap the experience of seasoned public relations professionals who’ve already made that journey. \n  \nJoin Ron Antonette\, Stefan Pollack and Susan Tellem\, APR as they share lessons learned and offer their advice on how independent practitioners can manage the personal and professional challenges – and survive the journey – of running a solo practice. \n  \n\nCharting your course: Creating the networks to sustain you and your practice\nRough seas or smooth sailing: Tips for surviving the first 3-5 years in business\nCalling in the support boat: Whom to ask – and what to ask for – when you need help\nKeeping the wind in your sails: Collaborating to grow your business\n\n  \nTHE SPEAKERS \n• Ron Antonette\, principal\, R. Antonette Communications\n• Stefan Pollack\, president and chief financial officer\, The Pollack PR Marketing Group\n• Susan Tellem\, APR\, partner\, Tellem Grody Public Relations \n  \nDETAILS \nDate and Time: \nThursday\, Feb. 11\, 2016\, 12-1:30 p.m. \n  \nLocation: \nCasa Nostra \n825 W. 9th St. \nLos Angeles\, CA 90015 \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA members \n  \nMenu: Caesar or mixed green salad; main course of penne pasta\, gnocchi al pesto or scaloppine di pollo piccata; dessert; and non-alcoholic beverage. \n  \nParking: \nFree validated parking in the TCW Building\, 980 W. 8th Pl.\, downtown Los Angeles \n  \nRSVP: \nReservations for this luncheon have closed. There are a limited number of same day reservations available\, but you must write to mindy@prsala.org by 10 a.m. on Thursday\, February 11. \nABOUT THE SPEAKERS \nRon Antonette is principal of R. Antonette Communications\, which he founded in 2009. His micro-agency\, built through partnering with other independent professionals\, provides PR and marketing communications counsel and services to municipalities\, start-ups\, established consumer brands and entertainment properties. Current and recent clients include The Little Gym International\, Bike Long Beach\, Discover Claremont\, Memorial Care Health Systems\, Brink’s Home Security products and Technicolor. Earlier in his 25-year career\, Antonette worked in-house at Mattel and ConAgra Foods. During a combined 16 years at Golin and FleishmanHillard\, he led agency PR accounts and projects for Cold Stone Creamery\, Disney\, Nestle\, Playmates Toys and Toyota. He is president of the Long Beach Parks and Recreation Commission and leads communications for the non-profit Long Beach Aquatic Capital of America Foundation. \nStefan Pollack is president and chief financial officer of The Pollack PR Marketing Group. He has played a pivotal role in managing the agency’s expansion and is leading the agency’s drive to its next level of growth. In his current capacity\, he develops strategic direction\, positioning and branding\, and media relations and oversees the implementation of complete marketing and public relations programs on behalf of several clients in various industries. Stefan also heads the agency’s professional service firm practice. He is an adjunct professor at the USC Annenberg School for Communication and Journalism. He is a former president of PRSA-LA and a past chair of the America’s Region board of directors for The WORLDCOM Public Relations Group. \n  \nSusan Tellem\, APR\, is a partner in Tellem Grody Public Relations and oversees the agency’s health care\, nonprofit\, crisis and food issues practices. With more 35 years in PR\, she is known nationally for her expertise in media relations and crisis management. She has provided counsel for many high-profile clients\, including the district attorney in the Michael Jackson molestation case. Susan is a recipient of PRSA-LA’s Joseph Roos Community Service Award and was recognized by the Century City Chamber of Commerce as a “Woman of Achievement.” She served as an adjunct professor at Pepperdine University after an 11-year stint as a member of UCLA’s extension faculty. She also is a voting member of the Academy of Television Arts and Sciences. \n  \n\n 
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-4/
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