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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140910T080000
DTEND;TZID=America/Los_Angeles:20140910T093000
DTSTAMP:20260403T111247
CREATED:20140811T160333Z
LAST-MODIFIED:20140819T220504Z
UID:2249-1410336000-1410341400@prsala.org
SUMMARY:At Breakfast With...Community/Public Affairs Programs
DESCRIPTION:  \nWho:\nWendy Carrillo\, host/producer\, “Knowledge is Power” (KPWR-FM 106)\nSteve Gregory\, National Correspondent (KFI-AM)\nBrad Pomerance\, news anchor\, host of “California Edition” (Charter)\nVal Zavala\, anchor\, “SoCal Connected” (KCET-TV) \nMore speakers to be announced! \nWhat: \nIf you are looking to book guests on today’s top broadcast news programs and\ncommunity talk shows\, this session will give you key insights from leading journalists on\nexactly what they want in a pitch\, the must-have traits of every guest they book\, and\nhow to build long-term relationships with top producers. Join us for a timely and\nactionable information breakfast with some of the most influential community/public\naffairs programs in Southern California. \nWhen:\nWednesday\, September 10\, 2014\n8:00 a.m. – 9:30 a.m.; Please arrive at 7:45 a.m.\nProgram will begin promptly at 8:00 a.m. \nWhere:\nSouthern California Gas Co. Tower\n555 W. 5th Street (corner of 5th and Olive)\n2nd Floor (2A Conference Room)\nLos Angeles CA 90013-1011 \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations \nCost:\n$15 for PRSA-LA/YP members; $25 for non-members\n$10 for PRSA student members;\nPayment at the door: check encouraged; cash accepted. No credit cards. \nRSVP:\nAdvance reservations required.\nRSVP to: Alfredo E. Padilla\, alfredo@prsala.org (subject line: Community/Public Affairs) \n 
URL:https://prsala.org/event/at-breakfast-with-communitypublic-affairs-programs/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140905T120000
DTEND;TZID=America/Los_Angeles:20140905T133000
DTSTAMP:20260403T111247
CREATED:20181222T085345Z
LAST-MODIFIED:20190125T054834Z
UID:8253-1409918400-1409923800@prsala.org
SUMMARY:IPA SEPTEMBER LUNCHEON  Protect Intellectual Property for PR Professionals
DESCRIPTION:Creativity is serious business in Greater Los Angeles. Creative occupations represent one out of every eight jobs in Los Angeles and Orange counties and have an economic output of $230 billion. Protecting that creativity is an equally serious business\, and public relations practitioners need a firm grasp of how intellectual property laws apply to them and their clients. \nThe session will focus on:\n\nUnderstanding intellectual property\, including why you can’t patent a brand or trademark an idea\nThe top 10 things every business owner\, including solo practitioners and boutique PR firm principals\, needs to know about intellectual property\nTips that will help you and your clients avoid IP crises\n\nSpeaker Michael Lovitz\, Esq.\, specializes in copyrights\, trademarks\, unfair competition\, trade secrets\, copyright and trademark litigation\, portfolio management\, licensing and transactional matters. His domestic and international clients include apparel\, manufacturing\, pharmaceutical\, healthcare\, financial\, toys\, jewelry\, media/publishing\, videogame producers\, software\, Internet and technology companies. He also works with comic book creators and publishers. Lovitz is a frequent instructor and lecturer on trademark\, copyright\, Internet\, computer and entertainment law issues.
URL:https://prsala.org/event/ipa-september-luncheon-protect-intellectual-property-for-pr-professionals/
LOCATION:The Capital Grille\, 8614 Beverly Blvd\, #159\, Los Angeles\, CA\, 90048\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140905T120000
DTEND;TZID=America/Los_Angeles:20140905T133000
DTSTAMP:20260403T111247
CREATED:20140820T211441Z
LAST-MODIFIED:20140820T211441Z
UID:2277-1409918400-1409923800@prsala.org
SUMMARY:Independent Practitioners Luncheon - Protect Intellectual Property for PR Professionals
DESCRIPTION:Creativity is serious business in Greater Los Angeles. Creative occupations represent one out of every eight jobs in Los Angeles and Orange counties and have an economic output of $230 billion. Protecting that creativity is an equally serious business\, and public relations practitioners need a firm grasp of how intellectual property laws apply to them and their clients. \nThe session will focus on:\n• Understanding intellectual property\, including why you can’t patent a brand or trademark an idea\n• The top 10 things every business owner\, including solo practitioners and boutique PR firm principals\, needs to know about intellectual property\n• Tips that will help you and your clients avoid IP crises \n \nMichael L. Lovitz\, Esq.\nOwner\, Lovitz IP Law\, PC \nMichael Lovitz specializes in copyrights\, trademarks\, unfair competition\, trade secrets\, copyright and trademark litigation\, portfolio management\, licensing and transactional matters. His domestic and international clients include apparel\, manufacturing\, pharmaceutical\, healthcare\, financial\, toys\, jewelry\, media/publishing\, videogame producers\, software\, Internet and technology companies. He also works with comic book creators and publishers. Lovitz is a frequent instructor and lecturer on trademark\, copyright\, Internet\, computer and entertainment law issues. \nDate and Time: \nFriday\, Sept. 5\, 2014\n12 p.m. to 1 p.m. Luncheon and Presentation\n1 p.m. to 1:30 p.m. Q&A \nLocation: \nThe Capital Grille at Beverly Center\n8614 Beverly Blvd\, #159\nLos Angeles\, CA 90048\n(310) 358-0650 \nThe Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd. Do not park inside of Beverly Center. \nCost \n$25 – PRSA-LA & YP members\n$35 – Non-members/guests\nIncludes a pre-set lunch \n  \n \nOnline Ticketing for IPA SEPTEMBER LUNCHEON Protect Intellectual Property for PR Professionals powered by Eventbrite
URL:https://prsala.org/event/independent-practitioners-luncheon-protect-intellectual-property-for-pr-professionals/
LOCATION:The Capital Grille at Beverly Center\, 8614 Beverly Blvd.\, #159\, Los Angeles\, CA 90048\, CA\, 90049\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140819T183000
DTEND;TZID=America/Los_Angeles:20140819T210000
DTSTAMP:20260403T111247
CREATED:20140811T201925Z
LAST-MODIFIED:20140811T202150Z
UID:2252-1408473000-1408482000@prsala.org
SUMMARY:Social Media Made the Video Star
DESCRIPTION:The following is information about an event from Social Media Club Los Angeles\, one of PRSA-LA’s numerous sister professional communications organizations. \nSocial Media Made The Video Star \nIn-depth panel discussion featuring highly-experienced online video production and distribution thought leaders. \nPanelists:\nBrendan Gahan\, YouTube consultant to Fortune 500 brands\, former head of strategy at Fullscreen and Mekanism\nViolet Mae Lim\, senior director of marketing at Maker Studios\, previously director of social media strategy at Yahoo!\nRob Jones\, vice president of digital strategy at Edelman Digital Los Angeles\nDylan Conroy\, vice president of sales at Channel Factory\, a Culver City-based online video and data distribution company for high-profile consumer and business brands. \nModerator:\nCharlie Capen\, director of online engagement at 20th Century Fox Television and co-founder of HowToBeADad.com\, an entertainment site for parents\, will be the moderator. \nWhen:\nTuesday\, August 19\, 2014\n6:30 – 9:00 p.m. \nLocation:\nMaker Studios\n3562 Eastham Drive\nCulver City\, CA 90232 \nClicker here to Register or go to: http://bit.ly/SMCLAvideo\nCost $10.00. Includes light appetizers and refreshments \n  \nThis is not a Chapter event; please register at the link provided above.
URL:https://prsala.org/event/social-media-made-the-video-star/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140804
DTEND;VALUE=DATE:20140805
DTSTAMP:20260403T111247
CREATED:20140729T160405Z
LAST-MODIFIED:20140804T211747Z
UID:2226-1407110400-1407196799@prsala.org
SUMMARY:PRism Awards Early Entry Deadline
DESCRIPTION:
URL:https://prsala.org/event/prism-awards-early-entry-deadline/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140728T170000
DTEND;TZID=America/Los_Angeles:20140728T180000
DTSTAMP:20260403T111247
CREATED:20140722T163240Z
LAST-MODIFIED:20140722T164403Z
UID:2141-1406566800-1406570400@prsala.org
SUMMARY:Happy Hour Hangout with L.A. Business Journal
DESCRIPTION:It’s time to gear up for +Public Relations Society of America\, Los Angeles Chapter‘s  next online “Happy Hour Hangout” with top local journalists… this time we’ll hear direct from the L.A. Business Journal. \nJoin The Hangout
URL:https://prsala.org/event/happy-hour-hangout-with-l-a-business-journal/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140723T173000
DTEND;TZID=America/Los_Angeles:20140723T200000
DTSTAMP:20260403T111247
CREATED:20181222T085345Z
LAST-MODIFIED:20190125T054834Z
UID:8252-1406136600-1406145600@prsala.org
SUMMARY:A Brand's Perspective:  Content Creation and Storytelling in the Automotive Industry
DESCRIPTION:In the changing landscape of public relations\, brands are exploring new opportunities to engage with consumers and make a lasting and unique impression. Grassroots storytelling and digital content creation are aspects of this new territory in communications\, and the automotive industry is at the forefront of the movement. \n\nJoin us for a thought-provoking panel as major auto manufacturers discuss communication strategies and the new relationship brands must have with their customers.  Their insights and lessons learned have applications across all industries and organizations\, so regardless of whether you work with automotive brands or not\, this program will be one you won’t want to miss.
URL:https://prsala.org/event/a-brands-perspective-content-creation-and-storytelling-in-the-automotive-industry-31/
LOCATION:Omni Los Angeles Hotel\, 251 S Olive St\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140723T173000
DTEND;TZID=America/Los_Angeles:20140723T200000
DTSTAMP:20260403T111247
CREATED:20140708T130828Z
LAST-MODIFIED:20140722T003507Z
UID:2087-1406136600-1406145600@prsala.org
SUMMARY:A Brand’s Perspective: Content Creation and Storytelling in the Automotive Industry
DESCRIPTION:Click here to learn more about the 2014 Corvette Stingray! \n \nIn the changing landscape of public relations\, brands are exploring new opportunities to engage with consumers and make a lasting and unique impression. Grassroots storytelling and digital content creation are aspects of this new territory in communications\, and the automotive industry is at the forefront of the movement. \nJoin us at the Omni Hotel Downtown for a thought-provoking panel as major auto manufacturers discuss communication strategies and the new relationship brands must have with their customers.  Their insights and lessons learned have applications across all industries and organizations\, so regardless of whether you work with automotive brands or not\, this program will be one you won’t want to miss. \n  \nPanelists: \nDave Barthmuss\, Group Manager\, GM Communications (West)\, @DaveBarthmuss \nScott Brown\, West Region Manager\, Chrysler \nDarryll Harrison\, Jr.\, Brand Public Relations\, Volkswagen of America\, Inc.\, @darryllharrison \nChristopher Hosford\, Executive Director\, Corporate Communications\, Hyundai Motor America \nDiedra Wylie\, Public Relations\, Mercedes-Benz USA \n  \nModerator: \nJerry Swerling\nProfessor and Director of Public Relations Studies\nDirector\, Strategic Communications and PR Center\nUSC Annenberg School for Communication and Journalism \n  \nLocation: \nOmni Hotel \n251 South Olive Street \nLos Angeles\, CA 90012 \n(Click here for map and directions.)\n  \n  \nDate and Time:\nWednesday\, July 23\, 2014\n5:30 – 6:30 p.m. – Check-in and Networking Reception\n(Light meal; no host cash bar)\n6:30 – 8:00 p.m. – Panel Presentation\, Q & A \nWe are excited to announce that during the networking mixer\, we will be raffling off a week-long loan in the all-new 2014 Corvette Stingray*\, thanks our sponsor Chevrolet. Come early and plan to purchase a raffle ticket for your opportunity to drive one of Chevrolet’s most impressive performance cars. All proceeds benefit the Public Relations Student Society of America (PRSSA.) Tickets are $1 each; 25 tickets for $20! \n*Use of the Stingray depends on availability. If the requested loan period is unavailable\, a choice of an alternative loan period or vehicle will be offered.  Winner must have a valid driver’s license. \n  \nProgram sponsored by: \nChevrolet \n \n  \n\n \nEvent registration for A Brand’s Perspective: Content Creation and Storytelling in the Automotive Industry powered by Eventbrite
URL:https://prsala.org/event/automotive-pr/
LOCATION:Omni Hotel\, 251 S Olive St\, Los Angeles\, CA\, 90012\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140710T170000
DTEND;TZID=America/Los_Angeles:20140710T190000
DTSTAMP:20260403T111247
CREATED:20181220T234523Z
LAST-MODIFIED:20190128T142149Z
UID:8185-1405011600-1405018800@prsala.org
SUMMARY:Counselors Academy Mixer
DESCRIPTION:After a long hiatus\, PRSA-LA is relaunching its local version of PRSA’s “Counselors Academy” to provide the most senior-level professionals an opportunity to network\, share ideas and build camaraderie with their peers.  The new “Counselors Academy – Los Angeles” seeks PR agency leaders with 20-plus years of experience. The group is spearheaded by longtime PRSA-LA members Susan Tellem\, APR\, Denis Wolcott\, APR and Stefan Pollack.  \nPlease note:  You do not need to belong to PRSA to attend the first mixer.  Its purpose is to reacquaint everyone with Counselors and get feedback from this senior group as to whether this is a good idea and would they be interested in participating. 
URL:https://prsala.org/event/counselors-academy-mixer/
LOCATION:The Capital Grille\, 8614 Beverly Blvd\, #159\, Los Angeles\, CA\, 90048\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T203000
DTSTAMP:20260403T111247
CREATED:20140612T183729Z
LAST-MODIFIED:20140624T042021Z
UID:1982-1403717400-1403728200@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse generation in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic\, Black\, Asian\, LGBT demographics – will discuss the newest studies\, trends and programming designed to engage the important consumer group. \n  \nSpeakers: \nJose Villa\, Principal\, Sensis (@jrvilla) \nMeredith McCarthy\, Director of Programs\, Heal the Bay \nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group (@MWWGroup) \nEllen Chen\, President\, Asian Professional Exchange (APEX) \nSid Garcia (Moderator)\, Reporter\, KABC-TV ABC7 Eyewitness News \n  \n  \nThis program is being organized in partnership with BPRS and HPRA. \n  \nLocation: \nLAPD Headquarters Deaton Civic Auditorium \n100 West 1st Street \nLos Angeles\, CA 90012 \nSelf parking available at public lots at 2nd and Spring Streets \n  \nCost: \n$45 – PRSA-LA\, HPRA\, BPRS and IABC Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA \nSponsored by: \n \n \nEvent registration for The Next Consumer Frontier: Engaging the Multicultural Millennial powered by Eventbrite
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/
LOCATION:LAPD Auditorium\, Los Angeles\, CA\, United States
CATEGORIES:Other Events,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T200000
DTSTAMP:20260403T111247
CREATED:20181220T234522Z
LAST-MODIFIED:20190128T142149Z
UID:8183-1403717400-1403726400@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse cohort in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s multicultural and diversity forum focuses on how brands and non-profit organizations are targeting their PR and marketing strategies to this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists –representing Hispanic\, Black\, Asian\, LGBT demographics will discuss the newest studies\, trends and successful programming designed to engage the most important consumer group in the next decade. \nSpeakers:\nJose Villa\, Principal\, Sensis \nMeredith McCarthy\, Director of Programs\, Heal The Bay\nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group\n(Moderator and more panelists to be announced)
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial-2/
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140611T080000
DTEND;TZID=America/Los_Angeles:20140611T093000
DTSTAMP:20260403T111247
CREATED:20140515T183315Z
LAST-MODIFIED:20140522T141823Z
UID:1876-1402473600-1402479000@prsala.org
SUMMARY:At Breakfast with …  The Inside Hollywood Scoop: Top Entertainment Journalists Share Latest Trends & Pitching Tips for Reaching the Hispanic Market
DESCRIPTION:WHO \nPanelists: \nJustino Aguila\, Associate Editor of Latin Music and Special Features\, Billboard \nCecilia Bogran\, Entertainment Reporter\, Univision/KMEX-TV 34 \nJessica Carrillo\, Entertainment Reporter. NBC/Telemundo – Al Rojo Vivo\, Acceso Total \nVictor Cordero “El Paparrush”\, Entertainment Reporter\, MundoFox 22 \nElla Esparza\, Editor\, Latin Heat Magazine \nJose M. Mayorquin\, Producer\, ABC 7 – Eye on LA/Vista LA \nPili Montilla\, Entertainment Blogger\, TeParaTres TV \nJosep Parera\, Entertainment Editor\, La Opinión \n \n\nWHAT \nLearn how to win outsized Hispanic media coverage by hearing from top Latino entertainment reporters and editors from leading national and Los Angeles media outlets. Which opportunities are still unclaimed in the Hispanic entertainment world?  How can you help key entertainment journalists and get them to rely on you as a source?  Discover where other PR pros can find fertile ground to increase media placement.  Let these leading journalists give you the inside scoop in “espectaculos.” \n  \nCOST \n$15 – PRSA-LA  & YP members \n$25 – Non-members/Guests \n$10 – PRSSA student members \nPayment at the door.  Check encouraged; cash also accepted.  Sorry\, no credit cards.  \nEvent includes Continental breakfast and free parking.  Please arrive by 7:45 a.m.; Program will begin promptly at 8 a.m. \n  \nRSVP \nAdvance Reservations Required  \nAlfredo E. Padilla \nAlfredo@prsala.org (Subject line: Latino Entertainment) \n  \nSponsored by: \n \n 
URL:https://prsala.org/event/at-breakfast-with-inside-latino-entertainment-top-hispanic-journalists-share-latest-trends-pitching-tips-for-reaching-millions/
LOCATION:The Latin Recording Academy/Latin GRAMMY Awards (Main Conference Room)\, 3030 Olympic Blvd.\, Santa Monica\, 90404
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140529T173000
DTEND;TZID=America/Los_Angeles:20140529T200000
DTSTAMP:20260403T111247
CREATED:20181220T234521Z
LAST-MODIFIED:20190128T142149Z
UID:8182-1401384600-1401393600@prsala.org
SUMMARY:Turning Insights Into Action: How Brands are Effectively Targeting the Modern Mom
DESCRIPTION:PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel\, the leading supplier of consumer\, product and media intelligence\, will present the latest research on moms\, including a sneak peek at recently collected data for their forthcoming annual Marketing to moms report.  Panelists representing some of the most successful brands in this space will share their own insights and examples in case studies\, among them Mattel\, P&G and Nestle.  They will also engage with the audience in a moderated panel discussion to provide additional feedback and response to attendees’ own work and experience.\n \nPanel:\n \nFiona O’Donnell\, Category Manager-Multicultural\, Lifestyles\, Leisure\, Travel and Retail\, Mintel\nMichelle Chidoni\, Director of Brand Communications\, Mattel\nTom Lanktree\, Vice President\, Group Planning Director\, Conill\nErin Warady\, Director\, Citizen Relations\n \nMore speakers announced soon!\n\nAdvance reservation required for guaranteed attendance; no cancellations or refunds after Tuesday\, May 27.  
URL:https://prsala.org/event/turning-insights-into-action-how-brands-are-effectively-targeting-the-modern-mom/
LOCATION:Luxe Sunset Boulevard Hotel\, 11461 Sunset Blvd\, Los Angeles\, CA\, 90049\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140529T173000
DTEND;TZID=America/Los_Angeles:20140529T200000
DTSTAMP:20260403T111247
CREATED:20140428T192445Z
LAST-MODIFIED:20140523T180735Z
UID:1796-1401384600-1401393600@prsala.org
SUMMARY:Turning Insights into Action:  How Brands are Effectively Targeting the Modern Mom
DESCRIPTION:PRSA-LA is pleased to announce Ali Landry\, celebrity mom\, entrepreneur\, philanthropist and former Miss USA\, as moderator of the evening’s panel discussion. \n\nPRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel\, the leading supplier of consumer\, product and media intelligence\, will present the latest research on moms\, including a sneak peek at recently collected data for their forthcoming annual Marketing to Moms report.  Panelists representing some of the most successful brands in this space will share their own insights and examples in case studies\, among them Mattel\, P&G and Nestle.  They will also engage with the audience in a moderated panel discussion to provide additional feedback and response to attendees’ own work and experience. \n  \nPanel: \nFiona O’Donnell\, Category Manager-Multicultural\, Lifestyles\, Leisure\, Travel and Retail\, Mintel (@mintelnews) \nMichelle Chidoni\, Director of Brand Communications\, Mattel \nTom Lanktree\, Vice President\, Group Planning Director\, Conill (@conill) \nErin Warady\, Director\, Citizen Relations (@CitizenPR) \nSona Iliffe-Moon\, PR Manager\, Toyota (@toyota and @sonamoon) \nToni Wallace\, Director of Strategic Marketing\, Sony Music  \n  \nModerator: \nAli Landry (@alilandry and @favoredbyapp) \n  \nLocation:  \nLuxe Sunset Boulevard Hotel\n11461 Sunset Boulevard\nLos Angeles\, CA 90049\nValet Parking $7 per car. Click here for directions.\n\n\nSponsored by:\n\n\n\n  \nCost:   \n\n\n$45 – PRSA-LA and HPRA Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA\n\nAdvance reservation required for guaranteed attendance; no cancellations or refunds after Tuesday\, May 27.\n\n\n\n\n\n\n \nOnline event registration for Turning Insights Into Action: How Brands are Effectively Targeting the Modern Mom powered by Eventbrite
URL:https://prsala.org/event/turning-insights-into-action-effectively-targeting-the-modern-mom/
LOCATION:Luxe Hotel Sunset\, 11461 Sunset Boulevard\, Los Angeles\, CA\, 90049\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140515T120000
DTEND;TZID=America/Los_Angeles:20140515T133000
DTSTAMP:20260403T111247
CREATED:20181220T234521Z
LAST-MODIFIED:20190128T142148Z
UID:8180-1400155200-1400160600@prsala.org
SUMMARY:Be Smart with Your Money-Accounting and Tax Workshop for Independent Practitioners
DESCRIPTION:Who\nTom Engell\, CPA\nCEO\, The Rocher Group\nAn entrepreneur at heart\, Tom Engell has owned and successfully sold a variety of businesses. He is a Certified Public Accountant in the United States and Canada\, a Certified Business Valuation Analyst\, and holds a master’s degree in taxation. As an educator\, Tom has taught college-level courses in accounting\, taxation\, and finance\, and is co-author of a computer-applied accounting textbook.\nWhat\nAs an independent practitioner\, running your business efficiently is as important as delivering PR magic for your clients. Now that tax season is over\, it’s the perfect time to get things lined up and optimized for next year.\nJoin accounting and tax expert Tom Engell for a “Tax for Dummies” session to learn book keeping and tax preparation tips.  Your tax filing next year will be easy breezy.\nMeet other fellow IPA members during the power networking lunch.  Identify collaboration opportunities and explore teaming up to bid for major projects.\nTIckets may be purchased online by May 14\, 2014.  A limited number of walk-in tickets will be available for an additional $5 fee per ticket\, cash or check only.\n  
URL:https://prsala.org/event/be-smart-with-your-money-accounting-and-tax-workshop-for-independent-practitioners-2/
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140515T120000
DTEND;TZID=America/Los_Angeles:20140515T133000
DTSTAMP:20260403T111247
CREATED:20140430T204332Z
LAST-MODIFIED:20140430T212519Z
UID:1841-1400155200-1400160600@prsala.org
SUMMARY:Be Smart With Your Money - Accounting and Tax Workshop for Independent Practitioners
DESCRIPTION:Who \nTom Engell\, CPA \nCEO\, The Rocher Group \nAn entrepreneur at heart\, Tom Engell has owned and successfully sold a variety of businesses. He is a Certified Public Accountant in the United States and Canada\, a Certified Business Valuation Analyst\, and holds a master’s degree in taxation. As an educator\, Tom has taught college-level courses in accounting\, taxation\, and finance\, and is co-author of a computer-applied accounting textbook. \nWhat \nAs an independent practitioner\, running your business efficiently is as important as delivering PR magic for your clients. Now that tax season is over\, it’s the perfect time to get things lined up and optimized for next year. \nJoin accounting and tax expert Tom Engell for a “Tax for Dummies” session to learn book keeping and tax preparation tips.  Your tax filing next year will be easy breezy. \nMeet other fellow IPA members during the power networking lunch.  Identify collaboration opportunities and explore teaming up to bid for major project. \n12:00PM-12:45PM – Accounting and Tax Workshop \n12:45PM-1:00PM – Q&A \n1:00 PM -1:30PM – Networking \nCost \n$20 – PRSA-LA and YP Members \n$25 – Non-Members and Guests \nThree course plated lunch will be served. (Vegetarian option available onsite.) \nNo cancellations or refunds after Monday\, May 12\, 2014.  Tickets may be purchased by credit online at the link below through Wednesday\, May 14.  A limited number of walk-in registrations will be available for an additional $5 fee\, cash or check only. \nComplimentary valet parking provided by The Capital Grille (see address below.)
URL:https://prsala.org/event/be-smart-with-your-money-accounting-and-tax-workshop-for-independent-practitioners/
LOCATION:The Capital Grille at Beverly Center\, 8614 Beverly Blvd.\, #159\, Los Angeles\, CA\, 90049\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140424T181500
DTEND;TZID=America/Los_Angeles:20140424T210000
DTSTAMP:20260403T111247
CREATED:20140311T170625Z
LAST-MODIFIED:20140403T205614Z
UID:1512-1398363300-1398373200@prsala.org
SUMMARY:Kenneth Owler Smith Symposium
DESCRIPTION:USC Annenberg and PRSA-LA present the 24th annual Kenneth Owler Smith Symposium. The entertainment industry and the popular culture it helps to create are playing an increasingly powerful role in brand marketing\, and that influence shows every sign of increasing exponentially. The implications for professionals and students in public relations\, advertising\, and all of the marketing-related disciplines are profound. The 2014 Kenneth Owler Smith Symposium offers a unique opportunity for you to gain valuable insight on this tidal wave of a trend from some of its true leaders. Admission is free. \n  \nKeynote Address: \nJae Goodman\, Co-Chief Creative Officer and Co-Head of CAA Marketing\, a division of Creative Artists Agency \n  \nPanelists: \nMichael Nyman\, Chairman and CEO of PMK/BNC \nProfessor Dennis Rook\, Marketing Department Chair\, USC Marshall School of Business \nModerator: Dean Ernest J. Wilson\, III\, USC Annenberg School for Communication and Journalism \n  \nThursday\, April 24\, 2014 \n6:15 p.m. – Check-in and Networking Reception\, Annenberg East Lobby \n7:00 – 9:00 p.m. – Program\, Annenberg Auditorium \n  \nLocation: \nUSC Annenberg School for Communication and Journalism \nClick here for directions to campus and parking information. \nRSVP: \nThe event is free\, but an RSVP is required.  To RSVP\, click here.
URL:https://prsala.org/event/kenneth-owler-smith-symposium/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140423T080000
DTEND;TZID=America/Los_Angeles:20140423T093000
DTSTAMP:20260403T111247
CREATED:20140407T160434Z
LAST-MODIFIED:20140415T224408Z
UID:1622-1398240000-1398245400@prsala.org
SUMMARY:At Breakfast With...Increase Your Pitching by Hitting a Media Home Run: Meet the New KNBC4-TV Newsroom Decision Makers
DESCRIPTION:INCREASE YOUR PITCHING BY HITTING A HOME RUN: \nMEET THE NEW NBC4 SOUTHERN CALIFORNIA NEWSROOM DECISION MAKERS \n  \nWho:     \nPanelists from NBC4 Southern California: \nKim Baldonado\, General Assignment Reporter \nMatthew Glasser\, Health and Medical Producer \nTerri Hernandez\,Vice President\, Community Affairs \nCarlos Hopkins\, Executive Producer \nKathy Vara\, Co-Anchor\, Weekend News\n  \nWhat:       \nEverybody knows the two toughest and often most dreaded jobs in PR are phone pitching and follow-up calls. The good news — if you know how to pitch — journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KNBC 4 editorial “gatekeepers.” You will also discover: \n\nWhat reporters really think as they answer your call and read your pitch\nHow to recognize and develop news potential of any broadcast story\nFind out what stories they want and how to pitch them\n\n  \nWhen:  \nWednesday\, April 23\, 2014 \n8:00 to 9:30 a.m.*   (Continental breakfast will be served) \n  \nWhere:    \nSouthern California Gas Co. Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (2A Conference Room) \nLos Angeles\, CA 90013-1011 \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations. \n  \nCost:       \n$15 – PRSA-LA & YP members \n$25 – Non-members/Guests \n$10 – PRSSA student members.  Payment by check encouraged; cash also accepted.  Sorry\, no credit cards. \n  \nRSVP:           \nRSVP to Alfredo E. Padilla; Alfredo@prsala.org (Subject line: KNBC4 News) \n*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.; More speakers to be announced. \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-increase-your-pitching-by-hitting-a-media-home-run-meet-the-new-knbc4-tv-newsroom-decision-makers/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140412T090000
DTEND;TZID=America/Los_Angeles:20140412T150000
DTSTAMP:20260403T111247
CREATED:20181220T234520Z
LAST-MODIFIED:20190128T142148Z
UID:8179-1397293200-1397314800@prsala.org
SUMMARY:PRSSA One-Day Conference
DESCRIPTION:To reserve your space\, please write to info@prsala.org and put “PRSSA” in the subject line.  No refunds or cancellations after Wednesday\, April 9.\nFee includes all sessions\, continental breakfast\, lunch\, and sweets.\n \nKeynote Speaker: Eric Schwartzman\, Founder & CEO\, Comply Socially\n“Find Your Dream Job with Social Media”\nBreakout Sessions to Include:\n\nHire Me!  Tips on Resumes\, Portfolios and Networking\nSo Many Choices: An Exploration of Different Practice Areas with People in the Know\nMedia Calling: Advice to New PR Professionals from Real Live Editors\nBlurred Lines: How the Disciplines of PR and Marketing Continue to Merge\n\nLoyola Marymount University The Hill (4rd Floor of Malone Student Center) 1 LMU Drive Los Angeles\, CA 90045\nParking is free on campus. Entrance is off of Lincoln Blvd.\nQuestions? Contact Holly Ferris at holly@ferriscomm.com
URL:https://prsala.org/event/prssa-one-day-conference-2/
LOCATION:Loyola Marymount University\, The Hill (4rd Floor of Malone Student Center)\, 1 LMU Drive\, Los Angeles\, CA\, 90045\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140412T090000
DTEND;TZID=America/Los_Angeles:20140412T150000
DTSTAMP:20260403T111247
CREATED:20140311T170517Z
LAST-MODIFIED:20140408T222749Z
UID:1510-1397293200-1397314800@prsala.org
SUMMARY:PRSSA One-Day Conference
DESCRIPTION:Network. Learn. Be Inspired! \n  \nKeynote Speaker: Eric Schwartzman\, Founder & CEO\, Comply Socially \n“Find Your Dream Job with Social Media” \nBreakout Sessions to Include: \n– Hire Me!  Tips on Resumes\, Portfolios and Networking\n– So Many Choices: An Exploration of Different Practice Areas with People in the Know\n– Media Calling: Advice to New PR Professionals from Real Live Editors\n– Blurred Lines: How the Disciplines of PR and Marketing Continue to Merge \n  \n\n \nOnline Ticketing for PRSSA One-Day Conference powered by Eventbrite\n\n  \nFee includes all sessions\, continental breakfast\, lunch\, and sweets. \nParking is free on campus. Entrance is off of Lincoln Blvd. \nQuestions? Contact Holly Ferris at holly@ferriscomm.com \n  \nDetailed parking directions: \nFrom the Lincoln Blvd./LMU Drive entrance\, proceed past the guard shack and up the hill. You will stop at two stops before taking a right turn into DROLLINGER PARKING STRUCTURE. After parking\, exit the structure via the sidewalk the way you entered. Straight ahead you will be able to see the Hannon Library. Go RIGHT. You then cross the crosswalk down the PALM TREE ROW.  On your immediate left will be St. Robert’s Hall – look for the signs directing you inside to St. Robert’s Auditorium\, where you can check-in and enjoy a light breakfast as well as our opening keynote speaker.  \n  \n  \nSponsored by: \n \n 
URL:https://prsala.org/event/prssa-one-day-conference/
LOCATION:Loyola Marymount University\, University Hall\, 1 LMU Drive\, Los Angeles\, CA\, 90045\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140326T173000
DTEND;TZID=America/Los_Angeles:20140326T200000
DTSTAMP:20260403T111247
CREATED:20181220T234519Z
LAST-MODIFIED:20190128T142148Z
UID:8177-1395855000-1395864000@prsala.org
SUMMARY:How to Prevent a Digital Disaster: The PR Pros Guidebook for Online Reputation Management
DESCRIPTION:Despite the PR industry’s growing digital expertise\, online crises continue to play out and leave professional communicators scrambling to minimize the damage. Can anything be done to prevent these volatile situations in the first place?\nThis program will examine recent high profile digital disasters\, and what steps could have been taken to prevent them. Our all-star panel of experts will weigh in on these real-world situations and discuss hands-on best practices for crisis prevention in a digital world.\nPanelists:\n\nEric Schwartzman\, Founder and CEO\, Comply Socially (@ericschwartzman)\nSiobhan O’Neill\, VP\, Edelman Digital (@angelcityblues)\nChris Baccus\, Executive Director\, Digital\, GolinHarris (@cbaccus)\nLaura Knapp\, President\, Social Spotlight Media (@LauraKnapp) \n\nModerator:\nKaren Kovaks North (@APOCusc)Chair\, Online Social Communities ProgramAnnenberg School for Communication & Journalism\nNotes:\nNo cancellations after Sunday\, March 23\, 2014. All reservations made after 5 p.m. Tuesday\, March 25\, will be charged an additional $10 administrative fee.\nSponsored by:
URL:https://prsala.org/event/how-to-prevent-a-digital-disaster-the-pr-pros-guidebook-for-online-reputation-management-2/
LOCATION:Omni Los Angeles Hotel\, 251 S Olive St\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140326T173000
DTEND;TZID=America/Los_Angeles:20140326T200000
DTSTAMP:20260403T111247
CREATED:20140311T170146Z
LAST-MODIFIED:20140326T011152Z
UID:1508-1395855000-1395864000@prsala.org
SUMMARY:How to Prevent a Digital Disaster: The PR Pros Guide for Online Reputation Management
DESCRIPTION:Event Info: \nDespite the PR industry’s growing digital expertise\, online crises continue to play out and leave professional communicators scrambling to minimize the damage. Can anything be done to prevent these volatile situations in the first place?  This program will examine recent high profile digital disasters\, and what steps could have been taken to prevent them. Our all-star panel of experts will weigh in on these real-world situations and discuss hands-on best practices for crisis prevention in a digital world. \nPanelists:\nEric Schwartzman\, Founder and CEO\, Comply Socially (@ericschwartzman)\nSiobhan O’Neill\, VP\, Edelman Digital (@angelcityblues)\nChris Baccus\, Executive Director\, Digital\, GolinHarris (@cbaccus)\nLaura Knapp\, President\, Social Spotlight Media (@LauraKnapp) \nModerator:\nKaren Kovaks North (@APOCusc)\nChair\, Online Social Communities Program\nAnnenberg School for Communication & Journalism \nTime:\n5:30-6:30 p.m. Registration and Networking Mixer\n6:30-8:00 p.m. Panel Presentation \n\n \nOnline Ticketing for How to Prevent a Digital Disaster: The PR Pros Guidebook for Online Reputation Management powered by Eventbrite\n\nNo cancellations after Sunday\, March 23\, 2014. Online reservations available until noon on Wednesday\, March 26.  After registration has closed\, walk in registrations will be available for an additional $10 administrative fee. \nSponsored by:\n\n \n  \nPhotography courtesy of \n: \n  \n 
URL:https://prsala.org/event/how-to-prevent-a-digital-disaster-the-pr-pros-guidebook-for-online-reputation-management/
LOCATION:Omni Hotel\, 251 S Olive St\, Los Angeles\, CA\, 90012\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140320
DTEND;VALUE=DATE:20140323
DTSTAMP:20260403T111247
CREATED:20140311T180909Z
LAST-MODIFIED:20140311T181217Z
UID:1516-1395273600-1395532799@prsala.org
SUMMARY:PRSA Western District Conference
DESCRIPTION:Hotel Indigo/Sempra Energy Headquarters\nSan Diego (downtown)\, CA\n\n\n\nSoak in the Southern California sunshine while furthering your public relations\, communications or marketing career and networking with some of the region’s brightest communications professionals at the PRSA 2014 Western District Conference.\n\n\nEvent Details and Registration are here.
URL:https://prsala.org/event/prsa-western-district-conference/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140312T183000
DTEND;TZID=America/Los_Angeles:20140312T200000
DTSTAMP:20260403T111247
CREATED:20140311T165842Z
LAST-MODIFIED:20140311T165842Z
UID:1506-1394649000-1394654400@prsala.org
SUMMARY:PRSA-LA Young Professionals Networking Mixer
DESCRIPTION:Network with your fellow PR young professionals and meet the 2014 Board of Directors! \nHilton Checkers Hotel Los Angeles\n535 S. Grand Ave\nLos Angeles CA 90071\nStreet parking available \nLight refreshments will be provided \nWednesday\, March 12\, 2014\n6:30 PM – 8:00 PM \n$5 Members\n$10 Non-Members \nTo RSVP email VaShon Pruitt \nNetworking Mixer Flyer
URL:https://prsala.org/event/prsa-la-young-professionals-networking-mixer/
LOCATION:Hilton Checkers Hotel Los Angeles\,  535 S. Grand Ave\, Los Angeles\, CA\, 90071\, United States
END:VEVENT
END:VCALENDAR