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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150128T173000
DTEND;TZID=America/Los_Angeles:20150128T203000
DTSTAMP:20260404T060859
CREATED:20141117T160452Z
LAST-MODIFIED:20150127T222549Z
UID:2704-1422466200-1422477000@prsala.org
SUMMARY:The State of the State of PR:  How Content is Evolving to Tell Our Stories
DESCRIPTION:SOLD OUT! \n  \n5:30 – 6:30 p.m.  –  Registration\, networking mixer \n6:30 – 7:00 p.m.  –  Seating\, welcome\, Annual Meeting of the Membership \n7:00 – 8:30 p.m.  –  Moderated panel presentation \n  \nToday\, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to finely tune information to more effectively meet audience needs and interests and to shape that content for better channel distribution and feedback. Moreover\, this evolution in content consumption brings employment and career ramifications to our field because it’s influencing how organizations structure their PR staff resources. \n  \nThis year’s panel discussion for PRSA-LA’s annual look ahead at the PR industry in Southern California will feature case studies and expert insights from the region’s top PR practitioners representing a variety of perspectives from corporate to agency to non-profit.  Don’t miss this chance to hear from those who are delivering content in cutting-edge\, compelling ways. \n  \nFor the first time\, this kick-off event will include an Annual Meeting of the Membership where the incoming PRSA-LA president\, Jean Gonsoulin\, will introduce the new chapter Board of Directors and present an overview of the strategic plan for 2015. \n  \nRegister today for this very special evening\, as this event typically sells out. \n  \nModerator: \nJerry Swerling\, Professor and Director of Public Relations Studies\, USC Annenberg School for Communication and Journalism \n  \nPanelists: \nDuane Bates\, Senior Director of Digital Communications Strategy and New Media\, Habitat for Humanity International \nSally Falkow\, APR\, President\, Meritus Media \nDaniel Lemin\, President\, One Good Brand \nJosh Rose\, Chief Creative Officer\, Weber Shandwick \nRobert Rose\, Chief Strategy Officer\, Content Marketing Institute \nRob Six\, Senior Vice President of Corporate Communications\, Roll Internaional \n  \nLocation: \nOmni Los Angeles Hotel at California Plaza \n251 South Olive Street \nLos Angeles\, CA 90012 \nClick here for directions and parking information.  Valet parking $15 per car. \n  \nCost \n$45 – PRSA\, HPRA and BPRS Members \n$65 – Non Members and Guests \n$25 – PRSSA Students and PRSA YP Members \n  \nSOLD OUT! Thank you for your interest in the PRSA-LA!
URL:https://prsala.org/event/state-of-the-state-of-pr/
LOCATION:Omni Los Angeles Hotel at California Plaza
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141204T090000
DTEND;TZID=America/Los_Angeles:20141231T120000
DTSTAMP:20260404T060859
CREATED:20181222T085355Z
LAST-MODIFIED:20190125T054836Z
UID:8258-1417683600-1420027200@prsala.org
SUMMARY:PRism Awards Duplicates
DESCRIPTION:Order duplicate PRism Awards Trophies or Awards of Excellence Certificates.  Once you receive your confirmation via email\, send your mailing address along with the details for inscription (or say “same” if you want the same inscription on your current trophy or certificate) to mindy@prsala.org\, subject line\, “PRism Awards Duplicates Information.”\nOrders will be taken until Wednesday\, December 31\, 2014.  Duplicate Awards of Excellence will be mailed by January 15\, 2015\, and duplicate PRism Awards trophies will be shipped by January 31\, 2015.  Prices include tax and shipping.\nFor questions\, please send a note to mindy@prsala.org
URL:https://prsala.org/event/prism-awards-duplicates/
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141203T080000
DTEND;TZID=America/Los_Angeles:20141203T090000
DTSTAMP:20260404T060859
CREATED:20141110T233006Z
LAST-MODIFIED:20141111T154351Z
UID:2685-1417593600-1417597200@prsala.org
SUMMARY:At Breakfast With...Meet the KPCC-FM Newsroom - PR Tips and Strategies to Reach Millions of Radio Listeners
DESCRIPTION:Everybody knows the two toughest-and often most dreaded-jobs in PR are phone pitching and follow-up calls. The good news is that if you know how to pitch\, journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KPPC editorial “gatekeepers.” You will also discover: \n\nWhat reporters really think as they answer your call and read your pitch\nWhat are the best techniques to gain their attention and trust\nHow to recognize and develop news potential of any broadcast story\nFind out what stories they are looking for and how to pitch them\nWhich community/business rends are commanding coverage\n\n\nPanelists:\n\nJoanne Griffin\, Editor/Take Two\, 89.3 KPCC-FM \nJosie Huang\, Emerging Communities Reporter\, \n        89.3 KPCC-FM \nKristen Muller\, Managing Editor\, 89.3 KPCC-FM   \nMore panelists to be announced! \n  \nDate and Time: \nWednesday\, December 3\, 2014 \n8:00 a.m. to 9:00 a.m.*\nContinental breakfast will be served.\n \n(Please arrive by 7:45 a.m.; Program will begin promptly\nat 8 a.m.)\n\n\n  \nLocation: \nSouthern California Gas Co. Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (2A Conference Room) \nLos Angeles CA 90013-1011 \n  \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand (5 min. walk.) Sorry\, no parking validations. \n\n\nCost:\n\n$15 – PRSA-LA  & YP members\n$25 – Non-members/Guests\n$10 – PRSSA student members\nPayment at the door.  Check encouraged; cash also accepted.  Sorry\, no credit cards.  \n  \nRSVP: \nAdvance Reservations Required \nAlfredo E. Padilla\nAlfredo@prsala.org (Subject line: KPCC)\n\nSponsored by:\n                 
URL:https://prsala.org/event/at-breakfast-with-meet-the-kppc-fm-newsroom-tips-and-strategies-to-reach-millions-of-radio-listeners/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141119T180000
DTEND;TZID=America/Los_Angeles:20141119T220000
DTSTAMP:20260404T060859
CREATED:20141003T214959Z
LAST-MODIFIED:20141006T211745Z
UID:2522-1416420000-1416434400@prsala.org
SUMMARY:50th Anniversary PRism Awards Dinner
DESCRIPTION:
URL:https://prsala.org/event/50th-anniversary-prism-awards-dinner/
LOCATION:The Hollywood Roosevelt Hotel\, 7000 Hollywood Boulevard\, Hollywood \, CA\, 90028
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141119T180000
DTEND;TZID=America/Los_Angeles:20141119T210000
DTSTAMP:20260404T060859
CREATED:20181222T085349Z
LAST-MODIFIED:20190125T054835Z
UID:8257-1416420000-1416430800@prsala.org
SUMMARY:50th Anniversary PRism Awards Tribute Program
DESCRIPTION:The Tribute Program is the perfect place to honor a colleague or market your products and services to a select group of dignitaries and business professionals.\n\nArtwork must be 300 dpi and designed as grey-scal or B&W (NO COLOR\, unless CENTER PAGE as noted)\nComposed files should include all fonts outlined and be submitted electronically as a hi-res PDF\, JPG orTIFF*\n\nDimensions and prices are as follows (as each ad will be surrounded by a white border\, art may bleed to edge of specified space):\nQuarter Page (vertical orientation: 3.625″ w x 4.875″ h) $250\nHalf Page Horizontal (7.5″ w x 4.875″ h) $375\nHalf Page Vertical (3.625″ w x 10″ h) $375\nFull Page (7.5 ” w x 10″ h) $600\nFull Page\, Center Spread – 4 color (7.5″ w x 10″ h) $1\,200\n \nDeadline: Composed Final Art must be received no later than Thursday\, November 13\, 2014\nReserve Your Space by clicking on the desired ad size and submitting payment or by contacting Mindy Brundige\, mindy@prsala.org\, 1.818.582.3233\n\n*Send composed hi-res art files to Joanne Lichtenstein\, joanne@joannelichtenstein.com\nIf creative design services are needed for your artwork\, please contact Joanne for a quote.\n\nTo pay by check\, make check payable to PRSA-LA and mail to: \n11271 Ventura Blvd.\, #376\, Studio City\, CA 91604\nSpace is not guaranteed until payment is made in full.
URL:https://prsala.org/event/50th-anniversary-prism-awards-tribute-program/
LOCATION:Hollywood Roosevelt Hotel\, 7000 Hollywood Blvd\, Los Angeles\, CA\, 90028\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141113T120000
DTEND;TZID=America/Los_Angeles:20141113T130000
DTSTAMP:20260404T060859
CREATED:20141027T230820Z
LAST-MODIFIED:20141030T185956Z
UID:2601-1415880000-1415883600@prsala.org
SUMMARY:Bi-Coastal Hangout With PRSA New York
DESCRIPTION:Join us as we link with our colleagues at PRSA New York for a FREE Bi-Coastal Media Hangout with top tier entertainment journalists. More details to follow soon. \nModerated by Howard Bragman\, Reputation.com\, Fifteen Minutes Public Relations and PRSA-LA PR Professional of the Year \n  \nThursday\, November 13\, 2014 \n12 – 1 p.m. PT
URL:https://prsala.org/event/bi-coastal-hangout-with-prsa-new-york/
LOCATION:PRSA-LA Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141025T083000
DTEND;TZID=America/Los_Angeles:20141025T160000
DTSTAMP:20260404T060859
CREATED:20141007T171237Z
LAST-MODIFIED:20141007T203917Z
UID:2542-1414225800-1414252800@prsala.org
SUMMARY:Quality Time With PR Minds
DESCRIPTION:Call for Volunteers!\nQuality Time with PR Minds 2014\n\nCalling all PR professionals who want to give back!  If you have at least two years of PR experience and are interested in donating your time and creativity to some very worthy nonprofits\, then join PRSA-LA for “Quality Time with PR Minds” on Saturday\, October 25\, from 8:30 am – 4 p.m. at RAND Corporation in Santa Monica.\n\n\nQuality Time is your opportunity to make a significant contribution in just one day by helping to inspire\, encourage and empower local nonprofits to tackle their most challenging communications issues.\n\n\nQuality Time also offers a unique venue to network and collaborate.  Share your expertise and gain knowledge as you team up with other PR professionals and nonprofits for stimulating and productive brainstorm sessions. You will be teamed up with one or two other PR professionals to engage in one-on-one brainstorming and consultation with participating nonprofits.\n\n\nRemember\, a little quality time goes a long way.  Join us as we celebrate 10 years of service!\n\n\nDate:  Saturday\, October 25\, 2014Time: \n8:30 a.m. – 4 p.m.\nVolunteers can choose to sign up for either the morning or afternoon session or both:\nMorning session 8:30 a.m. – Noon\nAfternoon session 1 – 4:30 p.m.During each session you will be teamed with one or two PR professionals and meet with two nonprofits for\n75-minutes each. All-day volunteers will meet with four nonprofits over the course of the day.\nFree networking luncheon from noon – 1 p.m. All volunteers and nonprofit attendees are welcome and encouraged to attend.\n  \nLocation: \nRAND Corporation \n1776 Main Street \nSanta Monica\, CA 90401\nComplimentary breakfast and lunch provided. Free parking.  Click here to register.
URL:https://prsala.org/event/quality-time-with-pr-minds/
LOCATION:RAND Corporation\, 1776 Main Street\, Santa Monica\, 90401\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141022T173000
DTEND;TZID=America/Los_Angeles:20141022T200000
DTSTAMP:20260404T060859
CREATED:20181222T085348Z
LAST-MODIFIED:20190125T054835Z
UID:8255-1413999000-1414008000@prsala.org
SUMMARY:Travel & Tourism Public Relations:  the 21st Century World in a Nutshell
DESCRIPTION:The world is shrinking and changing at a dizzying pace\, and both public relations and editorial communicators in the arena of travel and tourism reflect the profound\, global changes which have taken place in the last several years.  From new technologies and the current digital landscape\, to highly charged geo-political regions around the world\, today’s PR and media pros alike must stay on the cusp of this changing landscape\, and create compelling and relevant content to their audiences around the world.\nJoin PRSA-LA on Oct. 22 for this thought-provoking and wide-ranging moderated panel discussion with industry-leading experts representing highly diverse areas of practice within the travel and tourism industry offering unique insights which will be valuable for PR pros in any field. \nLearn from the experience and best practices of communicators at LAX\, one of the largest airports in the country\, who work with homeland security and transportation companies on crisis communications\, and also promote luxury dining and shopping outlets. You’ll hear from a PR practitioner from a leading cruise line about the highlights and challenges of promoting the many layers of domestic and international cruise travel experiences\, working with press from all over the world\, while sailing in international waters hundreds of miles from shore. Learn about best practices and experiences from a leading PR agency with deep expertise in the travel and tourism industry\, and from the perspective of the Convention & Visitors Bureau of the second largest city in America. Hear perspectives on what constitutes compelling and relevant travel & tourism news stories from the veteran travel editor of Westways magazine\, and the travel & tourism columnist from the Los Angeles Times.\n \nPanelists: \nJulie Benson – Vice President of Public Relations\, Princess Cruises\nMary Grady – Managing Director Media/Public Relations\, LA World Airports\, LAWA/LAX\nElizabeth Harryman – Travel Editor\, Westways/AAA Magazine\nStacy Lewis\, Senior Vice President\, Murphy O’Brien Public Relations\nHugo Martin\, Travel Columnist\, Los Angeles Times\nModerator:\nSusan Lomax\, recent Vice President of Communications\, Los Angeles Tourism & Convention Board\, and newly appointed Director\, Public Relations for Princess Cruises
URL:https://prsala.org/event/travel-tourism-public-relations-the-21st-century-world-in-a-nutshell/
LOCATION:Rosa Mexicano\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141022T173000
DTEND;TZID=America/Los_Angeles:20141022T200000
DTSTAMP:20260404T060859
CREATED:20140928T232413Z
LAST-MODIFIED:20141002T213216Z
UID:2471-1413999000-1414008000@prsala.org
SUMMARY:Travel & Tourism PR - the 21st Century World in a Nutshell
DESCRIPTION:The world is shrinking and changing at a dizzying pace\, and both public relations and editorial communicators in the arena of travel and tourism reflect the profound\, global changes which have taken place in the last several years.  From new technologies and the current digital landscape\, to highly charged geo-political regions around the world\, today’s PR and media pros alike must stay on the cusp of this changing landscape\, and create content both compelling and relevant to their audiences around the world. \nJoin PRSA-LA on Oct. 22 for this thought-provoking and wide-ranging moderated panel discussion with industry-leading experts representing highly diverse areas of practice within the travel and tourism industry offering unique insights which will be valuable for PR pros in any field. \nLearn from the experience and best practices of communicators at LAX\, one of the largest airports in the country\, who work with homeland security and transportation companies on crisis communications\, and also promote luxury dining and shopping outlets. You’ll hear from a PR practitioner from a leading cruise line about the highlights and challenges of promoting the many layers of domestic and international cruise travel experiences\, working with press from all over the world\, while sailing in international waters hundreds of miles from shore. Learn about best practices and experiences from a leading PR agency with deep expertise in the travel and tourism industry\, and from the perspective of the Convention & Visitors Bureau of the second largest city in America. Hear perspectives on what constitutes compelling and relevant travel & tourism news stories from the veteran travel editor of Westways magazine\, and the travel & tourism columnist from the Los Angeles Times. \nPanelists:  \nJulie Benson – Vice President of Public Relations\, Princess Cruises \nMary Grady – Managing Director Media/Public Relations\, LA World Airports\, LAWA/LAX \nElizabeth Harryman – Travel Editor\, Westways/AAA Magazine \nStacy Lewis\, Senior Vice President\, Murphy O’Brien Public Relations \nHugo Martin\, Travel Columnist\, Los Angeles Times \nModerator: \nSusan Lomax\, recent Vice President of Communications\, Los Angeles Tourism & Convention Board\, and newly appointed Director\, Public Relations for Princess Cruises \nDate and Time:  \n Wednesday\, Oct. 22\, 2014 \n 5:30 – 6:30 p.m. – Check-in and Networking Reception  (Light meal; no host cash bar) \n 6:30 – 8:00 p.m. – Panel Presentation\, Q & A \nLocation: \nRosa Mexicano at LA Live \n800 W. Olympic Blvd. \nLos  Angeles\, CA 90015 \n  \nSponsored by: \n \n \nSell Tickets Online through Eventbrite
URL:https://prsala.org/event/travel-tourism-pr-the-21st-century-world-in-a-nutshell/
LOCATION:Rosa Mexicano\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141002T173000
DTEND;TZID=America/Los_Angeles:20141002T203000
DTSTAMP:20260404T060859
CREATED:20181222T085346Z
LAST-MODIFIED:20190125T054835Z
UID:8254-1412271000-1412281800@prsala.org
SUMMARY:Member Networking Mixer with SPJ/LA
DESCRIPTION:You are invited to join PRSA-LA and the Greater Los Angeles Chapter of the Society of Professional Journalists (SPJ/LA) for a networking mixer at Angel City Brewery on Thursday\, October 2nd from 5:30 – 8:30 pm. \nEnjoy the fun atmosphere of this local brewery that specializes in old world\, small-batch craft brewing. The mixer includes complementary appetizers\, soft drinks\, mini desserts and a no host cash bar with some of the best locally-brewed beer in town. \nRSVP now to meet face-to-face with your favorite print\, broadcast and online journalists! \nWhat: SPJ/LA and PRSA-LA combined mixer\nWhen: 5:30-8:30 p.m.\, Thursday\, October 2 \nWhere: Angel City Brewery – 216 S. Alameda St.\, Los Angeles 90012 (in the heart of the Downtown Arts District) Phone: 213-622-1261 Directions: http://angelcitybrewery.com/visit/directions/\n \nCost: Free for members of PRSA-LA and SPJ/LA. No host cash bar.\n \n

Parking: 
Free parking for this event available at the L.A. County-owned parking structure at 321 Hewitt Street (about one block from Angel City Brewery – between E. 4th Place and Traction Avenue\, across from Art Share L.A.).  \n \nParking is also available on the street and at several nearby private lots… but do yourself a favor and use the above mentioned County-owned lot. It’s free for those attending our event\, and it’s super-convenient.  \n \nContact: Erik Deutsch\, PRSA-LA President\, erik@prsala.org
URL:https://prsala.org/event/member-networking-mixer-with-spj-la/
LOCATION:Angel City Brewery\, 216 S Alameda St\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141002T173000
DTEND;TZID=America/Los_Angeles:20141002T203000
DTSTAMP:20260404T060859
CREATED:20140820T211620Z
LAST-MODIFIED:20141002T193503Z
UID:2279-1412271000-1412281800@prsala.org
SUMMARY:SOLD OUT! Networking Mixer with the Society of Professional Journalists\, Los Angeles
DESCRIPTION:Thank you for your interest!  This event has reached capacity.  Please join us for Travel & Tourism PR on October 22.  You may register here:  https://prsala.org/event/travel-tourism-pr-the-21st-century-world-in-a-nutshell/  \n  \n  \n  \nYou are invited to join PRSA-LA and the Greater Los Angeles Chapter of the Society of Professional Journalists (SPJ/LA) for a member-only networking mixer at Angel City Brewery on Thursday\, October 2nd from 5:30 – 8:30 pm. \nEnjoy the fun atmosphere of this local brewery that specializes in old world\, small-batch craft brewing. The mixer includes complementary appetizers\, soft drinks\, mini desserts and a no host cash bar with some of the best locally-brewed beer in town. \nRSVP now to meet face-to-face with your favorite print\, broadcast and online journalists! \nWhat: SPJ/LA and PRSA-LA combined mixer \nWhen: 5:30-8:30 p.m.\, Thursday\, October 2 \nWhere: Angel City Brewery – 216 S. Alameda St.\, Los Angeles 90012 (in the heart of the Downtown Arts District) \nPhone: 213-622-1261 Directions: http://angelcitybrewery.com/visit/directions/ \nCOST: Now for the really great news!  This event is FREE to PRSA-LA and SPJ/LA members\, but we do need to know who will be there\, so register below to guarantee your spot!  NO HOST CASH BAR \nParking:  \nParking: Free parking for this event available at the L.A. County-owned parking structure at 321 Hewitt Street (about one block east from Angel City Brewery – between E. 4th Place and Traction Avenue\, across from Art Share L.A.). Click http://bit.ly/YA2dFI for map to parking structure. \nParking is also available on the street and at several nearby private lots… but do yourself a favor and use the above mentioned County-owned lot. It’s free for those attending our event\, and it’s super-convenient. \nContact: Erik Deutsch\, PRSA-LA President\, erik@prsala.org \n  \n \nSell Tickets through Eventbrite\n\n  \n  \nEvent Sponsor:
URL:https://prsala.org/event/networking-mixer-with-society-professional-journalists-los-angeles/
LOCATION:Angel City Brewery\, 216 S Alameda St\, Los Angeles\, CA\, 90012\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140923T120000
DTEND;TZID=America/Los_Angeles:20140923T130000
DTSTAMP:20260404T060859
CREATED:20140822T195833Z
LAST-MODIFIED:20140917T174251Z
UID:2281-1411473600-1411477200@prsala.org
SUMMARY:From Headlines to Hashtags: How Social Media is Transforming News Coverage
DESCRIPTION:We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense\, as journalists\, social media managers and PR pros face constant pressure to generate more shares\, likes\, retweets and pins than the competition. News cycles and attention spans are now measured in seconds\, and even the most traditional news outlets must infuse their coverage with social features in order to remain relevant. This panel will examine how traditional news can survive and thrive amid this shift to the real time web. \n  \nPanelists: \nStacey Leasca\, Social Media Editor\, LA Times \nChris Schauble\, Anchor\, KTLA \nMichael Slate\, Producer and Host\, KPFK \nModerator: \nErik Deutsch\, Principal\, ExcelPR Group and President\, PRSA-LA \nHosted by Social Media Club\, Los Angeles (SMCLA) and Public Relations Society of America\, Los Angeles Chapter (PRSA-LA) \n  \nLocation: \nThe Broad Stage\n1310 11th Street\nSanta Monica\, CA 90401 \n  \nFor more information on this panel and to register to attend\, please visit: \nhttp://socialmediaweek.org/losangeles/events/headlines-hashtags-social-media-transforming-news-coverage/ \n  \nCost: \nTo register for this panel you must purchase a Social Media Week Los Angeles pass. \nPRSA-LA members have a special discount code to save 25% on admission passes to all Social Media Week Los Angeles events at The Broad Stage in Santa Monica (Sept. 22-26). Register at http://smw.la/attend and use promo code PRSALA to get the discount. \n  \nInfo for Twitter RT to Win Ticket Giveaway Participants:  \n1. To enter\, individuals should retweet any @PRSALA tweet that promotes this SMWLA event (the @PRSALA handle or #PRSALA hashtag must be included\, along with an event link). \n2. The Winner(s) will be announced on our twitter stream. @PRSALA will ‘follow’ the winner(s) so the winners can then respond via DM (direct message). Winner must ‘follow’ @PRSALA in order to receive direct messages. \n3 . Ten (10) winners will be chosen randomly from eligible entries. \n4. To enter\, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright is called into question and cannot be verified. \n5. Employees\, partners and vendors of PRSALA and their immediate family members are not eligible to enter. \n6. Only one retweet of each individual @PRSALA tweet will qualify as an entry\, but individuals may retweet more than one @PRSALA tweet to gain multiple entries. \n7. Winners will be contacted as they are selected and will have at least 12 hours to claim their free admission pass. \nPRSALA reserves the right to change\, modify\, alter the prize\, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control. \nThis PRSA-LA/SMCLA Event Sponsored by:
URL:https://prsala.org/event/social-media-week-panel-discussion/
LOCATION:The Broad Stage\, 1310 11th Street\, Santa Monica\, 90401
CATEGORIES:Other Events,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140915
DTEND;VALUE=DATE:20140916
DTSTAMP:20260404T060859
CREATED:20140729T160615Z
LAST-MODIFIED:20140903T191242Z
UID:2229-1410739200-1410825599@prsala.org
SUMMARY:PRism Awards Final Entry Deadline
DESCRIPTION:
URL:https://prsala.org/event/prism-awards-final-entry-deadline/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140910T080000
DTEND;TZID=America/Los_Angeles:20140910T093000
DTSTAMP:20260404T060859
CREATED:20140811T160333Z
LAST-MODIFIED:20140819T220504Z
UID:2249-1410336000-1410341400@prsala.org
SUMMARY:At Breakfast With...Community/Public Affairs Programs
DESCRIPTION:  \nWho:\nWendy Carrillo\, host/producer\, “Knowledge is Power” (KPWR-FM 106)\nSteve Gregory\, National Correspondent (KFI-AM)\nBrad Pomerance\, news anchor\, host of “California Edition” (Charter)\nVal Zavala\, anchor\, “SoCal Connected” (KCET-TV) \nMore speakers to be announced! \nWhat: \nIf you are looking to book guests on today’s top broadcast news programs and\ncommunity talk shows\, this session will give you key insights from leading journalists on\nexactly what they want in a pitch\, the must-have traits of every guest they book\, and\nhow to build long-term relationships with top producers. Join us for a timely and\nactionable information breakfast with some of the most influential community/public\naffairs programs in Southern California. \nWhen:\nWednesday\, September 10\, 2014\n8:00 a.m. – 9:30 a.m.; Please arrive at 7:45 a.m.\nProgram will begin promptly at 8:00 a.m. \nWhere:\nSouthern California Gas Co. Tower\n555 W. 5th Street (corner of 5th and Olive)\n2nd Floor (2A Conference Room)\nLos Angeles CA 90013-1011 \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations \nCost:\n$15 for PRSA-LA/YP members; $25 for non-members\n$10 for PRSA student members;\nPayment at the door: check encouraged; cash accepted. No credit cards. \nRSVP:\nAdvance reservations required.\nRSVP to: Alfredo E. Padilla\, alfredo@prsala.org (subject line: Community/Public Affairs) \n 
URL:https://prsala.org/event/at-breakfast-with-communitypublic-affairs-programs/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140905T120000
DTEND;TZID=America/Los_Angeles:20140905T133000
DTSTAMP:20260404T060859
CREATED:20181222T085345Z
LAST-MODIFIED:20190125T054834Z
UID:8253-1409918400-1409923800@prsala.org
SUMMARY:IPA SEPTEMBER LUNCHEON  Protect Intellectual Property for PR Professionals
DESCRIPTION:Creativity is serious business in Greater Los Angeles. Creative occupations represent one out of every eight jobs in Los Angeles and Orange counties and have an economic output of $230 billion. Protecting that creativity is an equally serious business\, and public relations practitioners need a firm grasp of how intellectual property laws apply to them and their clients. \nThe session will focus on:\n\nUnderstanding intellectual property\, including why you can’t patent a brand or trademark an idea\nThe top 10 things every business owner\, including solo practitioners and boutique PR firm principals\, needs to know about intellectual property\nTips that will help you and your clients avoid IP crises\n\nSpeaker Michael Lovitz\, Esq.\, specializes in copyrights\, trademarks\, unfair competition\, trade secrets\, copyright and trademark litigation\, portfolio management\, licensing and transactional matters. His domestic and international clients include apparel\, manufacturing\, pharmaceutical\, healthcare\, financial\, toys\, jewelry\, media/publishing\, videogame producers\, software\, Internet and technology companies. He also works with comic book creators and publishers. Lovitz is a frequent instructor and lecturer on trademark\, copyright\, Internet\, computer and entertainment law issues.
URL:https://prsala.org/event/ipa-september-luncheon-protect-intellectual-property-for-pr-professionals/
LOCATION:The Capital Grille\, 8614 Beverly Blvd\, #159\, Los Angeles\, CA\, 90048\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140905T120000
DTEND;TZID=America/Los_Angeles:20140905T133000
DTSTAMP:20260404T060859
CREATED:20140820T211441Z
LAST-MODIFIED:20140820T211441Z
UID:2277-1409918400-1409923800@prsala.org
SUMMARY:Independent Practitioners Luncheon - Protect Intellectual Property for PR Professionals
DESCRIPTION:Creativity is serious business in Greater Los Angeles. Creative occupations represent one out of every eight jobs in Los Angeles and Orange counties and have an economic output of $230 billion. Protecting that creativity is an equally serious business\, and public relations practitioners need a firm grasp of how intellectual property laws apply to them and their clients. \nThe session will focus on:\n• Understanding intellectual property\, including why you can’t patent a brand or trademark an idea\n• The top 10 things every business owner\, including solo practitioners and boutique PR firm principals\, needs to know about intellectual property\n• Tips that will help you and your clients avoid IP crises \n \nMichael L. Lovitz\, Esq.\nOwner\, Lovitz IP Law\, PC \nMichael Lovitz specializes in copyrights\, trademarks\, unfair competition\, trade secrets\, copyright and trademark litigation\, portfolio management\, licensing and transactional matters. His domestic and international clients include apparel\, manufacturing\, pharmaceutical\, healthcare\, financial\, toys\, jewelry\, media/publishing\, videogame producers\, software\, Internet and technology companies. He also works with comic book creators and publishers. Lovitz is a frequent instructor and lecturer on trademark\, copyright\, Internet\, computer and entertainment law issues. \nDate and Time: \nFriday\, Sept. 5\, 2014\n12 p.m. to 1 p.m. Luncheon and Presentation\n1 p.m. to 1:30 p.m. Q&A \nLocation: \nThe Capital Grille at Beverly Center\n8614 Beverly Blvd\, #159\nLos Angeles\, CA 90048\n(310) 358-0650 \nThe Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd. Do not park inside of Beverly Center. \nCost \n$25 – PRSA-LA & YP members\n$35 – Non-members/guests\nIncludes a pre-set lunch \n  \n \nOnline Ticketing for IPA SEPTEMBER LUNCHEON Protect Intellectual Property for PR Professionals powered by Eventbrite
URL:https://prsala.org/event/independent-practitioners-luncheon-protect-intellectual-property-for-pr-professionals/
LOCATION:The Capital Grille at Beverly Center\, 8614 Beverly Blvd.\, #159\, Los Angeles\, CA 90048\, CA\, 90049\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140819T183000
DTEND;TZID=America/Los_Angeles:20140819T210000
DTSTAMP:20260404T060859
CREATED:20140811T201925Z
LAST-MODIFIED:20140811T202150Z
UID:2252-1408473000-1408482000@prsala.org
SUMMARY:Social Media Made the Video Star
DESCRIPTION:The following is information about an event from Social Media Club Los Angeles\, one of PRSA-LA’s numerous sister professional communications organizations. \nSocial Media Made The Video Star \nIn-depth panel discussion featuring highly-experienced online video production and distribution thought leaders. \nPanelists:\nBrendan Gahan\, YouTube consultant to Fortune 500 brands\, former head of strategy at Fullscreen and Mekanism\nViolet Mae Lim\, senior director of marketing at Maker Studios\, previously director of social media strategy at Yahoo!\nRob Jones\, vice president of digital strategy at Edelman Digital Los Angeles\nDylan Conroy\, vice president of sales at Channel Factory\, a Culver City-based online video and data distribution company for high-profile consumer and business brands. \nModerator:\nCharlie Capen\, director of online engagement at 20th Century Fox Television and co-founder of HowToBeADad.com\, an entertainment site for parents\, will be the moderator. \nWhen:\nTuesday\, August 19\, 2014\n6:30 – 9:00 p.m. \nLocation:\nMaker Studios\n3562 Eastham Drive\nCulver City\, CA 90232 \nClicker here to Register or go to: http://bit.ly/SMCLAvideo\nCost $10.00. Includes light appetizers and refreshments \n  \nThis is not a Chapter event; please register at the link provided above.
URL:https://prsala.org/event/social-media-made-the-video-star/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140804
DTEND;VALUE=DATE:20140805
DTSTAMP:20260404T060859
CREATED:20140729T160405Z
LAST-MODIFIED:20140804T211747Z
UID:2226-1407110400-1407196799@prsala.org
SUMMARY:PRism Awards Early Entry Deadline
DESCRIPTION:
URL:https://prsala.org/event/prism-awards-early-entry-deadline/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140728T170000
DTEND;TZID=America/Los_Angeles:20140728T180000
DTSTAMP:20260404T060859
CREATED:20140722T163240Z
LAST-MODIFIED:20140722T164403Z
UID:2141-1406566800-1406570400@prsala.org
SUMMARY:Happy Hour Hangout with L.A. Business Journal
DESCRIPTION:It’s time to gear up for +Public Relations Society of America\, Los Angeles Chapter‘s  next online “Happy Hour Hangout” with top local journalists… this time we’ll hear direct from the L.A. Business Journal. \nJoin The Hangout
URL:https://prsala.org/event/happy-hour-hangout-with-l-a-business-journal/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140723T173000
DTEND;TZID=America/Los_Angeles:20140723T200000
DTSTAMP:20260404T060859
CREATED:20181222T085345Z
LAST-MODIFIED:20190125T054834Z
UID:8252-1406136600-1406145600@prsala.org
SUMMARY:A Brand's Perspective:  Content Creation and Storytelling in the Automotive Industry
DESCRIPTION:In the changing landscape of public relations\, brands are exploring new opportunities to engage with consumers and make a lasting and unique impression. Grassroots storytelling and digital content creation are aspects of this new territory in communications\, and the automotive industry is at the forefront of the movement. \n\nJoin us for a thought-provoking panel as major auto manufacturers discuss communication strategies and the new relationship brands must have with their customers.  Their insights and lessons learned have applications across all industries and organizations\, so regardless of whether you work with automotive brands or not\, this program will be one you won’t want to miss.
URL:https://prsala.org/event/a-brands-perspective-content-creation-and-storytelling-in-the-automotive-industry-31/
LOCATION:Omni Los Angeles Hotel\, 251 S Olive St\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140723T173000
DTEND;TZID=America/Los_Angeles:20140723T200000
DTSTAMP:20260404T060859
CREATED:20140708T130828Z
LAST-MODIFIED:20140722T003507Z
UID:2087-1406136600-1406145600@prsala.org
SUMMARY:A Brand’s Perspective: Content Creation and Storytelling in the Automotive Industry
DESCRIPTION:Click here to learn more about the 2014 Corvette Stingray! \n \nIn the changing landscape of public relations\, brands are exploring new opportunities to engage with consumers and make a lasting and unique impression. Grassroots storytelling and digital content creation are aspects of this new territory in communications\, and the automotive industry is at the forefront of the movement. \nJoin us at the Omni Hotel Downtown for a thought-provoking panel as major auto manufacturers discuss communication strategies and the new relationship brands must have with their customers.  Their insights and lessons learned have applications across all industries and organizations\, so regardless of whether you work with automotive brands or not\, this program will be one you won’t want to miss. \n  \nPanelists: \nDave Barthmuss\, Group Manager\, GM Communications (West)\, @DaveBarthmuss \nScott Brown\, West Region Manager\, Chrysler \nDarryll Harrison\, Jr.\, Brand Public Relations\, Volkswagen of America\, Inc.\, @darryllharrison \nChristopher Hosford\, Executive Director\, Corporate Communications\, Hyundai Motor America \nDiedra Wylie\, Public Relations\, Mercedes-Benz USA \n  \nModerator: \nJerry Swerling\nProfessor and Director of Public Relations Studies\nDirector\, Strategic Communications and PR Center\nUSC Annenberg School for Communication and Journalism \n  \nLocation: \nOmni Hotel \n251 South Olive Street \nLos Angeles\, CA 90012 \n(Click here for map and directions.)\n  \n  \nDate and Time:\nWednesday\, July 23\, 2014\n5:30 – 6:30 p.m. – Check-in and Networking Reception\n(Light meal; no host cash bar)\n6:30 – 8:00 p.m. – Panel Presentation\, Q & A \nWe are excited to announce that during the networking mixer\, we will be raffling off a week-long loan in the all-new 2014 Corvette Stingray*\, thanks our sponsor Chevrolet. Come early and plan to purchase a raffle ticket for your opportunity to drive one of Chevrolet’s most impressive performance cars. All proceeds benefit the Public Relations Student Society of America (PRSSA.) Tickets are $1 each; 25 tickets for $20! \n*Use of the Stingray depends on availability. If the requested loan period is unavailable\, a choice of an alternative loan period or vehicle will be offered.  Winner must have a valid driver’s license. \n  \nProgram sponsored by: \nChevrolet \n \n  \n\n \nEvent registration for A Brand’s Perspective: Content Creation and Storytelling in the Automotive Industry powered by Eventbrite
URL:https://prsala.org/event/automotive-pr/
LOCATION:Omni Hotel\, 251 S Olive St\, Los Angeles\, CA\, 90012\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140710T170000
DTEND;TZID=America/Los_Angeles:20140710T190000
DTSTAMP:20260404T060859
CREATED:20181220T234523Z
LAST-MODIFIED:20190128T142149Z
UID:8185-1405011600-1405018800@prsala.org
SUMMARY:Counselors Academy Mixer
DESCRIPTION:After a long hiatus\, PRSA-LA is relaunching its local version of PRSA’s “Counselors Academy” to provide the most senior-level professionals an opportunity to network\, share ideas and build camaraderie with their peers.  The new “Counselors Academy – Los Angeles” seeks PR agency leaders with 20-plus years of experience. The group is spearheaded by longtime PRSA-LA members Susan Tellem\, APR\, Denis Wolcott\, APR and Stefan Pollack.  \nPlease note:  You do not need to belong to PRSA to attend the first mixer.  Its purpose is to reacquaint everyone with Counselors and get feedback from this senior group as to whether this is a good idea and would they be interested in participating. 
URL:https://prsala.org/event/counselors-academy-mixer/
LOCATION:The Capital Grille\, 8614 Beverly Blvd\, #159\, Los Angeles\, CA\, 90048\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T203000
DTSTAMP:20260404T060859
CREATED:20140612T183729Z
LAST-MODIFIED:20140624T042021Z
UID:1982-1403717400-1403728200@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse generation in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic\, Black\, Asian\, LGBT demographics – will discuss the newest studies\, trends and programming designed to engage the important consumer group. \n  \nSpeakers: \nJose Villa\, Principal\, Sensis (@jrvilla) \nMeredith McCarthy\, Director of Programs\, Heal the Bay \nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group (@MWWGroup) \nEllen Chen\, President\, Asian Professional Exchange (APEX) \nSid Garcia (Moderator)\, Reporter\, KABC-TV ABC7 Eyewitness News \n  \n  \nThis program is being organized in partnership with BPRS and HPRA. \n  \nLocation: \nLAPD Headquarters Deaton Civic Auditorium \n100 West 1st Street \nLos Angeles\, CA 90012 \nSelf parking available at public lots at 2nd and Spring Streets \n  \nCost: \n$45 – PRSA-LA\, HPRA\, BPRS and IABC Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA \nSponsored by: \n \n \nEvent registration for The Next Consumer Frontier: Engaging the Multicultural Millennial powered by Eventbrite
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/
LOCATION:LAPD Auditorium\, Los Angeles\, CA\, United States
CATEGORIES:Other Events,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T200000
DTSTAMP:20260404T060859
CREATED:20181220T234522Z
LAST-MODIFIED:20190128T142149Z
UID:8183-1403717400-1403726400@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse cohort in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s multicultural and diversity forum focuses on how brands and non-profit organizations are targeting their PR and marketing strategies to this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists –representing Hispanic\, Black\, Asian\, LGBT demographics will discuss the newest studies\, trends and successful programming designed to engage the most important consumer group in the next decade. \nSpeakers:\nJose Villa\, Principal\, Sensis \nMeredith McCarthy\, Director of Programs\, Heal The Bay\nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group\n(Moderator and more panelists to be announced)
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial-2/
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140611T080000
DTEND;TZID=America/Los_Angeles:20140611T093000
DTSTAMP:20260404T060859
CREATED:20140515T183315Z
LAST-MODIFIED:20140522T141823Z
UID:1876-1402473600-1402479000@prsala.org
SUMMARY:At Breakfast with …  The Inside Hollywood Scoop: Top Entertainment Journalists Share Latest Trends & Pitching Tips for Reaching the Hispanic Market
DESCRIPTION:WHO \nPanelists: \nJustino Aguila\, Associate Editor of Latin Music and Special Features\, Billboard \nCecilia Bogran\, Entertainment Reporter\, Univision/KMEX-TV 34 \nJessica Carrillo\, Entertainment Reporter. NBC/Telemundo – Al Rojo Vivo\, Acceso Total \nVictor Cordero “El Paparrush”\, Entertainment Reporter\, MundoFox 22 \nElla Esparza\, Editor\, Latin Heat Magazine \nJose M. Mayorquin\, Producer\, ABC 7 – Eye on LA/Vista LA \nPili Montilla\, Entertainment Blogger\, TeParaTres TV \nJosep Parera\, Entertainment Editor\, La Opinión \n \n\nWHAT \nLearn how to win outsized Hispanic media coverage by hearing from top Latino entertainment reporters and editors from leading national and Los Angeles media outlets. Which opportunities are still unclaimed in the Hispanic entertainment world?  How can you help key entertainment journalists and get them to rely on you as a source?  Discover where other PR pros can find fertile ground to increase media placement.  Let these leading journalists give you the inside scoop in “espectaculos.” \n  \nCOST \n$15 – PRSA-LA  & YP members \n$25 – Non-members/Guests \n$10 – PRSSA student members \nPayment at the door.  Check encouraged; cash also accepted.  Sorry\, no credit cards.  \nEvent includes Continental breakfast and free parking.  Please arrive by 7:45 a.m.; Program will begin promptly at 8 a.m. \n  \nRSVP \nAdvance Reservations Required  \nAlfredo E. Padilla \nAlfredo@prsala.org (Subject line: Latino Entertainment) \n  \nSponsored by: \n \n 
URL:https://prsala.org/event/at-breakfast-with-inside-latino-entertainment-top-hispanic-journalists-share-latest-trends-pitching-tips-for-reaching-millions/
LOCATION:The Latin Recording Academy/Latin GRAMMY Awards (Main Conference Room)\, 3030 Olympic Blvd.\, Santa Monica\, 90404
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140529T173000
DTEND;TZID=America/Los_Angeles:20140529T200000
DTSTAMP:20260404T060859
CREATED:20181220T234521Z
LAST-MODIFIED:20190128T142149Z
UID:8182-1401384600-1401393600@prsala.org
SUMMARY:Turning Insights Into Action: How Brands are Effectively Targeting the Modern Mom
DESCRIPTION:PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel\, the leading supplier of consumer\, product and media intelligence\, will present the latest research on moms\, including a sneak peek at recently collected data for their forthcoming annual Marketing to moms report.  Panelists representing some of the most successful brands in this space will share their own insights and examples in case studies\, among them Mattel\, P&G and Nestle.  They will also engage with the audience in a moderated panel discussion to provide additional feedback and response to attendees’ own work and experience.\n \nPanel:\n \nFiona O’Donnell\, Category Manager-Multicultural\, Lifestyles\, Leisure\, Travel and Retail\, Mintel\nMichelle Chidoni\, Director of Brand Communications\, Mattel\nTom Lanktree\, Vice President\, Group Planning Director\, Conill\nErin Warady\, Director\, Citizen Relations\n \nMore speakers announced soon!\n\nAdvance reservation required for guaranteed attendance; no cancellations or refunds after Tuesday\, May 27.  
URL:https://prsala.org/event/turning-insights-into-action-how-brands-are-effectively-targeting-the-modern-mom/
LOCATION:Luxe Sunset Boulevard Hotel\, 11461 Sunset Blvd\, Los Angeles\, CA\, 90049\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140529T173000
DTEND;TZID=America/Los_Angeles:20140529T200000
DTSTAMP:20260404T060859
CREATED:20140428T192445Z
LAST-MODIFIED:20140523T180735Z
UID:1796-1401384600-1401393600@prsala.org
SUMMARY:Turning Insights into Action:  How Brands are Effectively Targeting the Modern Mom
DESCRIPTION:PRSA-LA is pleased to announce Ali Landry\, celebrity mom\, entrepreneur\, philanthropist and former Miss USA\, as moderator of the evening’s panel discussion. \n\nPRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel\, the leading supplier of consumer\, product and media intelligence\, will present the latest research on moms\, including a sneak peek at recently collected data for their forthcoming annual Marketing to Moms report.  Panelists representing some of the most successful brands in this space will share their own insights and examples in case studies\, among them Mattel\, P&G and Nestle.  They will also engage with the audience in a moderated panel discussion to provide additional feedback and response to attendees’ own work and experience. \n  \nPanel: \nFiona O’Donnell\, Category Manager-Multicultural\, Lifestyles\, Leisure\, Travel and Retail\, Mintel (@mintelnews) \nMichelle Chidoni\, Director of Brand Communications\, Mattel \nTom Lanktree\, Vice President\, Group Planning Director\, Conill (@conill) \nErin Warady\, Director\, Citizen Relations (@CitizenPR) \nSona Iliffe-Moon\, PR Manager\, Toyota (@toyota and @sonamoon) \nToni Wallace\, Director of Strategic Marketing\, Sony Music  \n  \nModerator: \nAli Landry (@alilandry and @favoredbyapp) \n  \nLocation:  \nLuxe Sunset Boulevard Hotel\n11461 Sunset Boulevard\nLos Angeles\, CA 90049\nValet Parking $7 per car. Click here for directions.\n\n\nSponsored by:\n\n\n\n  \nCost:   \n\n\n$45 – PRSA-LA and HPRA Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA\n\nAdvance reservation required for guaranteed attendance; no cancellations or refunds after Tuesday\, May 27.\n\n\n\n\n\n\n \nOnline event registration for Turning Insights Into Action: How Brands are Effectively Targeting the Modern Mom powered by Eventbrite
URL:https://prsala.org/event/turning-insights-into-action-effectively-targeting-the-modern-mom/
LOCATION:Luxe Hotel Sunset\, 11461 Sunset Boulevard\, Los Angeles\, CA\, 90049\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140515T120000
DTEND;TZID=America/Los_Angeles:20140515T133000
DTSTAMP:20260404T060859
CREATED:20181220T234521Z
LAST-MODIFIED:20190128T142148Z
UID:8180-1400155200-1400160600@prsala.org
SUMMARY:Be Smart with Your Money-Accounting and Tax Workshop for Independent Practitioners
DESCRIPTION:Who\nTom Engell\, CPA\nCEO\, The Rocher Group\nAn entrepreneur at heart\, Tom Engell has owned and successfully sold a variety of businesses. He is a Certified Public Accountant in the United States and Canada\, a Certified Business Valuation Analyst\, and holds a master’s degree in taxation. As an educator\, Tom has taught college-level courses in accounting\, taxation\, and finance\, and is co-author of a computer-applied accounting textbook.\nWhat\nAs an independent practitioner\, running your business efficiently is as important as delivering PR magic for your clients. Now that tax season is over\, it’s the perfect time to get things lined up and optimized for next year.\nJoin accounting and tax expert Tom Engell for a “Tax for Dummies” session to learn book keeping and tax preparation tips.  Your tax filing next year will be easy breezy.\nMeet other fellow IPA members during the power networking lunch.  Identify collaboration opportunities and explore teaming up to bid for major projects.\nTIckets may be purchased online by May 14\, 2014.  A limited number of walk-in tickets will be available for an additional $5 fee per ticket\, cash or check only.\n  
URL:https://prsala.org/event/be-smart-with-your-money-accounting-and-tax-workshop-for-independent-practitioners-2/
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140515T120000
DTEND;TZID=America/Los_Angeles:20140515T133000
DTSTAMP:20260404T060859
CREATED:20140430T204332Z
LAST-MODIFIED:20140430T212519Z
UID:1841-1400155200-1400160600@prsala.org
SUMMARY:Be Smart With Your Money - Accounting and Tax Workshop for Independent Practitioners
DESCRIPTION:Who \nTom Engell\, CPA \nCEO\, The Rocher Group \nAn entrepreneur at heart\, Tom Engell has owned and successfully sold a variety of businesses. He is a Certified Public Accountant in the United States and Canada\, a Certified Business Valuation Analyst\, and holds a master’s degree in taxation. As an educator\, Tom has taught college-level courses in accounting\, taxation\, and finance\, and is co-author of a computer-applied accounting textbook. \nWhat \nAs an independent practitioner\, running your business efficiently is as important as delivering PR magic for your clients. Now that tax season is over\, it’s the perfect time to get things lined up and optimized for next year. \nJoin accounting and tax expert Tom Engell for a “Tax for Dummies” session to learn book keeping and tax preparation tips.  Your tax filing next year will be easy breezy. \nMeet other fellow IPA members during the power networking lunch.  Identify collaboration opportunities and explore teaming up to bid for major project. \n12:00PM-12:45PM – Accounting and Tax Workshop \n12:45PM-1:00PM – Q&A \n1:00 PM -1:30PM – Networking \nCost \n$20 – PRSA-LA and YP Members \n$25 – Non-Members and Guests \nThree course plated lunch will be served. (Vegetarian option available onsite.) \nNo cancellations or refunds after Monday\, May 12\, 2014.  Tickets may be purchased by credit online at the link below through Wednesday\, May 14.  A limited number of walk-in registrations will be available for an additional $5 fee\, cash or check only. \nComplimentary valet parking provided by The Capital Grille (see address below.)
URL:https://prsala.org/event/be-smart-with-your-money-accounting-and-tax-workshop-for-independent-practitioners/
LOCATION:The Capital Grille at Beverly Center\, 8614 Beverly Blvd.\, #159\, Los Angeles\, CA\, 90049\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140424T181500
DTEND;TZID=America/Los_Angeles:20140424T210000
DTSTAMP:20260404T060859
CREATED:20140311T170625Z
LAST-MODIFIED:20140403T205614Z
UID:1512-1398363300-1398373200@prsala.org
SUMMARY:Kenneth Owler Smith Symposium
DESCRIPTION:USC Annenberg and PRSA-LA present the 24th annual Kenneth Owler Smith Symposium. The entertainment industry and the popular culture it helps to create are playing an increasingly powerful role in brand marketing\, and that influence shows every sign of increasing exponentially. The implications for professionals and students in public relations\, advertising\, and all of the marketing-related disciplines are profound. The 2014 Kenneth Owler Smith Symposium offers a unique opportunity for you to gain valuable insight on this tidal wave of a trend from some of its true leaders. Admission is free. \n  \nKeynote Address: \nJae Goodman\, Co-Chief Creative Officer and Co-Head of CAA Marketing\, a division of Creative Artists Agency \n  \nPanelists: \nMichael Nyman\, Chairman and CEO of PMK/BNC \nProfessor Dennis Rook\, Marketing Department Chair\, USC Marshall School of Business \nModerator: Dean Ernest J. Wilson\, III\, USC Annenberg School for Communication and Journalism \n  \nThursday\, April 24\, 2014 \n6:15 p.m. – Check-in and Networking Reception\, Annenberg East Lobby \n7:00 – 9:00 p.m. – Program\, Annenberg Auditorium \n  \nLocation: \nUSC Annenberg School for Communication and Journalism \nClick here for directions to campus and parking information. \nRSVP: \nThe event is free\, but an RSVP is required.  To RSVP\, click here.
URL:https://prsala.org/event/kenneth-owler-smith-symposium/
CATEGORIES:PRSA-LA
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END:VCALENDAR