PRSA-LA Presents the 56th Annual International Cinematographers Guild Publicists Awards Luncheon
2019-02-22 11:00 - 15:00 (America/Los_Angeles) | The Beverly Hilton, 9876 Wilshire Boulevard, Beverly Hills, CA, 90210, United States
56th Annual International Cinematographers Guild Publicists Awards Luncheon

This is a special offer to PRSA-LA EPPS and Entertainment and Sports Section members.
The awards show honors excellence in publicity and promotion for motion pictures and television programs. Jamie Lee Curtis will receive the Lifetime Achievement Award. Jon M. Chu will be honored as Motion Picture Showman of the Year while Greg Berlanti will receive the Television Showman of the Year Award.

Members can purchase a single ticket for $85 and are entitled to bring one guest for a total of $170. (Purchased elsewhere, nonmember single ticket price is $170.)

No refunds for this event.
Deadline to register is Friday, February 15

Organizer PRSA-LA

IPA's Fearless Tax Tutorial
2019-03-05 12:00 - 13:30 | Taix Restaurant, 1911 W. Sunset Blvd., Los Angeles, CA, 90046, United States
Taxes are boring / painful / scary (pick one) …
… but if you don’t pay attention and follow the rules you could put yourself and your business in peril!
You’ve probably seen the headlines. There are some big changes to the tax laws this year that affect solo practitioners (like you) and small PR firms (like yours).
But how do you make sense of it all?
Spend an hour with IPA on Tuesday, March 5 and put yourself in a position to file with confidence.
Topics to include:
– Elimination of tax deductions for business expenses (This is huge if you freelance but also receive a W-2 from an employer!)– How much can you deduct on client entertainment?– The importance of good record keeping– Is Quickbooks worth the investment?– Should you hire an accountant to do your taxes?
Speaker: ROB RAZANI, CPA, CFE

Rob is a Certified Public Accountant (CPA) and Certified Fraud Examiner (CFE) with a Bachelor of Science in Accounting from San Diego State University and a Master of Science in Taxation from California State University, Northridge.
Rob has worked for the IRS for over 28 years. His current position is subject matter expert on corporate taxation, where he provides advice, guidance and training to IRS agents in the field on corporate tax issues. In addition, he has spent over 20 years as a field agent, conducting or coordinating tax audits of large corporate taxpayers and business entities.
Rob is on the faculty of the Accounting and Information Systems Department at California State University, Northridge, where he teaches graduate courses in Taxation.
He also conducts a forensic accounting practice and helps clients prevent, detect or investigate fraud in their business and helps resolve financial disputes in and out of litigation.
April 15 is fast approaching. Let Rob give you some easy-to-understand tax advice so you can file your taxes with confidence and get back to doing what you do best.
Moderator: JOHN NOVARIA
IPA’s Fearless Tax TutorialTuesday, March 5, Noon-1:30pm PST
Taix Restaurant1911 W. Sunset Blvd.Los Angeles CA 90046
Parking:Easy on-site valet parking: $2.50
Cost:PRSA members: $35Non-members: $50Includes Lunch – Pasta or Chicken
Limit 25 people only. Register now.

PRSA-LA Presents: Dramatic Readings of Bad Press Releases
2019-03-21 18:00 - 21:00 | Zephyr Theatre, 7456 Melrose Avenue, Los Angeles, CA, 90046, United States
Last year’s program sold out, so don’t miss out!
Join well-known members of the media as they read, VERY DRAMATICALLY, the worst press releases and pitches they’ve received, followed by a panel discussion on how you can make your pitches stand out (in a good way).
You’ll not only be entertained but walk away with actionable tips on how to make your relations materials stand out increase the odds they’ll get used.
MODERATOR: Steve Mason, ESPN Radio’s “Mason & Ireland” show
PANEL TO DATE:
David Bloom, Columnist/Contributor Forbes, TVRev, TubefilterClaudia Cagan, Entertainment Tonight, Supervising ProducerRich DeMuro, KTLA’s “Rich on Tech” and syndicated nationally on Tribune TV stations
Shontel Horne, Freelance Writer/Editor Popsugar, Brides California, Angeleno
DATE & TIME:
Thursday, March 21, 20196-7:00 pm – Networking Mixer with Appetizers/Drinks7-8:30 pm – Program: Dramatic Readings and Panel Discussion8:30-9 pm – Networking with Media, Coffee/Tea and Cookies
Tickets are limited and will sell out — Reserve Now!Ticket price includes catered food, hosted drinks and program.Parking: $10 valet or street parking as availableNo refunds or cancellations after Tuesday, March 19.

At Breakfast With…
2019-04-02 08:00 - 09:30 | Kaiser Permanente Baldwin Hills Crenshaw Medical Facility, 3782 West Martin Luther King Junior Boulevard, Los Angeles, CA, 90008, United States
Meet some of Los Angeles’ reporters and editors from diverse, multicultural outlets and learn how best to pitch stories, find out the latest trends in covering LA’s diversity, and get to know some important journalists in the city.
PANEL:

Sandra O’Neill, Weekend News Anchor, Telemundo 52 Los Angeles/KVEA

Tracy E. Gilchrist, Feminism Editor, The Advocate

Brandon Brooks, Managing Editor, Los Angeles Sentinel

Alyssa Perry, Community Health Reporter, KPCC

Tuesday, April 2nd8:00 to 9:30 a.m. Kaiser Permanente Baldwin Hills Crenshaw facility, in the external conference room

ParkingThere’s ample free parking!

Western District Conference, Phoenix, AZ
2019-04-10 - 2019-04-11 | CA

Social Media Workshop
2019-05-07 08:30 - 12:30 | Lawry’s The Prime Rib, 100 North La Cienega Boulevard, Beverly Hills, CA, 90211, United States
• What do you really know about the ins and outs of a successful social media campaign?
• What’s missing from your client’s social media strategy?
• What do you need to do to sharpen your social media skills?
Spend a half day with the pros and walk away with the answers to all of the above.

Amanda Hoskinson, Founder, MediaMandy Agency

Bilal Kaiser, Founder, Agency Guacamole Instructor, General Assembly and UCLA Extension

Kim Veasey, Head of Publicity, Blackpills

AJ Feuerman, CEO, @ajfeuerman Communications

Amanda Hoskinson is a digital marketer by day, visual artist by night and a dog mom every moment she can spare. Amanda came to Los Angeles from Long Beach to attend UCLA, and she’s in no rush to leave the City of Angels. Early in her career, Amanda was hired as the second-ever social media manager for UCLA’s marketing team, where she co-launched UCLA’s Instagram, Facebook, Snapchat and more. Her time launching a large, public-facing brand made her fall in love with digital marketing and community management. Following her time with @UCLA, Amanda’s work took her to LA2028, the successful initiative to bring the Olympics to Los Angeles in 2028. Afterwards, she worked with Apple, Fox, and CBS. As she gained more experience in the digital realm, she took on a nickname, MediaMandy. Like many marketers, MediaMandy occasionally took small jobs on weekends and evenings, building a roster of clients who hired her. Her network grew, and her clients became more diverse. As time went on, those clients began asking for additional services like photography, videography, analytics, print marketing, design, and more. Within a few years, MediaMandy had too much work on her plate, and left CBS to work solely for her boutique marketing agency … you guessed it … MediaMandy Agency. Amanda serves on the board of the Social Media Club of Los Angeles and TogetherDigital Los Angeles. You can find her on most social media platforms at @MediaMandyYou can learn about her 7 poetry books, photography and stubborn chihuahua at amandahoskinson.com Finally, you can discover more about the MediaMandy Agency at www.mediamandy.agency
Bilal Kaiser is obsessed with getting consumers excited about a product, piece of content, event or even an app. By approaching any given marketing or public relations challenge from a holistic perspective and utilizing insights from consumer research, case studies and “big data,” Bilal has been able to deliver tremendously impactful campaigns and business-driving results. Bilal currently runs his own boutique PR and social media agency, working with clients in the lifestyle and tech space. Previously, he has led marketing, PR and social media for premium and digital-first brands at L’Oreal and Sony Pictures Entertainment. Outside of working with Fortune 500 brands, Bilal’s career includes experience in the entertainment, publishing, non-profit and travel industries. Bilal received his undergraduate degree from the University of California at Davis and his master’s from the University of Southern California.
Kim Veasey is a senior level media strategist who has worked in entertainment publicity for over 13 years. Kim lends her passion, creativity and extensive entertainment knowledge to her work in PR and social media marketing, and she is an expert on creating strategies for emerging digital platforms. Kim has also worked as the personal rep for filmmakers, corporate executives, musicians, and influencers, creating & implementing campaign strategies designed to support the release of their numerous personal projects. She has also worked on campaigns for mid-size to major studios including Sony, Pixar, Lionsgate, Magnolia Pictures, and Screen Gems. Most recently, Kim served as the head of PR and marketing for digital streaming platform blackpills, a French-based startup that specialized in mobile-first premium short form content. Recently, Kim and her colleagues formed CC-PR, a full-service entertainment communications agency that takes a new, modern approach to traditional entertainment PR. She currently lives in Los Angeles.
AJ Feuerman is a public relations executive with experience representing clients across the entertainment, lifestyle, and technology industries. She specializes in planning and executing innovative campaigns that include both traditional and digital mechanics as well as blogger and influencer outreach initiatives. In 2018 she founded her own public relations and social media consultancy and most recently, was the Director of Public Relations and Social Media for independent film distributor, Gravitas Ventures. Preceding that she was a PR Account Director for clients across lifestyle and entertainment at 451 Marketing. Before joining 451, she was the Manager of Digital PR & Social Communities for AEG Live overseeing social media strategy and promotions for touring artists such as Bon Jovi, The Who, The Rolling Stones, Kanye West, Katy Perry and Bruno Mars. Previously, AJ was a publicity manager at Millennium Entertainment, and also repped 20th Century Fox Home Ent. as a publicist with Think Jam, Inc., and lead their influencer programs. AJ began her PR career at Crown Media Family Networks. In addition, AJ is in her eighth year on the Social Media Club Los Angeles’ Board of Directors (she served two as President) and volunteers as a mentor with USC and UCLA students. She began blogging in 2002 and is a member of the Academy of Television Arts & Sciences, Film Independent, the Independent Documentary Association as well as several influencer and blogger networks.

Tickets:
$65 for non-members.
$45 for members.
$20 for students
Buffet breakfast included. Free onsite parking.

Brought to you by PRSA Independent Practitioners Alliance (IPA)

Emotional Intelligence: The Next Professional Frontier for Communication Pros
2019-05-10 09:00 - 17:00 | CA
REGISTER HERE
Emotional Intelligence (EQ) is at the top of conversations in every level of business today. Research indicates that EQ mastery is crucial for organizations to succeed and cultures to thrive in the future; and all five aspects of EQ fall under the domain of communications. As communicators, it is imperative that we take a leadership role bringing emotional intelligence into our organizations.
This full-day workshop is designed to enhance participants’ EQ, expand leadership capabilities and teach the skills we need to counsel and serve within our organizations at the highest level. Through hands-on tools, techniques, instruction, handouts and exercises, participants will learn the brain science of success and pivotal skills in communications and EQ to shift into an active, empowered leadership position in any situation. These are the skills the organizations and stakeholders we serve will need to operate more effectively and thrive as the best versions of themselves. That process begins with us.
YOU WILL LEARN:

How to use brain-body science to master the inner and outer conversation.
Core skills in emotional intelligence.
How to help organizations be more integrity-based and values-driven.
Master-level communication that builds connection, harmony and trust.
How to shift from the weakest to the strongest part of yourself as a leader.
Tools for using challenge as opportunity — and helping organizations do so.

PRESENTER

Heathere Evans, APR
President
Pivot Inc.
PRICE
Members: $645
Non-Members: $845
REGISTER HERE

At Breakfast With...
2019-06-04 08:00 - 09:30 | Kaiser Permanente Baldwin Hills Crenshaw Medical Offices, 3782 West Martin Luther King Junior Boulevard, Los Angeles, CA, 90008, United States
PRSA-LA & Kaiser Permanente presentAt Breakfast With…
Join us for breakfast with some of the most influential reporters covering health and health care in Los Angeles. Learn best practices for pitching and the latest trends in these industries. Most importantly, network with these key journalists and fellow PR professionals.
Panel to Date:
Chad Terhune, Health Enterprise Reporter, Reuters
Jacqueline Garcia, Reporter, La Opinión

Anna Almendrala, Freelance Health Reporter, formerly at HuffPost

Michelle Faust Raghavan, Health Care Reporter at 89.3 KPCC and LAist.com

Breakfast included.

ConneXions
2019-06-20 18:00 - 20:30 | CA
“ConneXions”
Simultaneous Networking Mixers at 4 Locations!
Thursday, June 20, 2019
6:00-8:30 pm

Downtown LA (SOLD OUT!!!)
Birds & Bees
207 S Broadway, B

Los Angeles, CA 90012
Long Beach
Gladstone’s
330 South Pine Ave.
Long Beach, CA 90802

Hollywood
The Powder Room

1606 N Cahuenga Blvd.
Los Angeles, California 90028
West Los Angeles (SOLD OUT!!!)
Upper West
3321 Pico Blvd,
Santa Monica CA 90405

Venue Parking

Birds and Bees: (HIDDEN ENTRANCE) Park at 215 South Broadway. Restaurant entrance is located in the northwest corner of the parking lot. Follow the wooden fence alongside the red brick wall (of 207 South Broadway) to the front entrance.
Gladstone’s Long Beach: (with validation) Valet $10; Pike Parking Structure and Aquarium Parking under $10 (depending on how long you stay).
The Powder Room: The closest lot is on Selma between Ivar and Cahuenga. It’s the lot next to Space 15 Twenty. Otherwise street or metered parking on Cahuenga or Selma.
The Upper West: Valet Parking at 5pm daily. Cost is $8. Free Street Parking after 6pm

The Los Angeles Chapters of the Public Relations Society of America (PRSA-LA), Black Public Relations Society (BPRS-LA) and the Hispanic Public Relations Association (HPRA-LA) invite you and your colleagues to drop by one of the ConneXions Mixer locations below for an opportunity to network with other communications professionals in LA. No cost but advance RSVP required. This event is open to members and non-members.
In today’s business climate, networking isn’t just smart – it’s a MUST!
Bring your business cards and let’s network!
Thanks to Our Sponsors All Locations Will Have Complimentary Appetizers For the First Hour and A Free Drink for the First 10 People to Arrive!
Non-Hosted bar. Post-mixer dining is encouraged to support the establishments graciously welcoming
PRSA-LA, BPRS-LA and HPRA-LA
RSVP in advance

AI, Tech and the Future of Public Relations
2019-07-25 18:00 - 20:00 | Cision, 1450 2nd Street, Santa Monica, CA, 90401, United States
AI to Replace PR? Myth or Fact?
Join us in this event where we’ll discuss AI, Tech and the Future of Public Relations.
According to a recent study by USC Annenberg, “Even though only 18% of all PR executives believe artificial intelligence will be a very important technology for them in the future, they predict 35% of financial reporting and 30% of sports coverage will be written by robots in five years.”
This event will host a panel of technology savvy PR experts discussing in-depth:

The current state of technology in PR
The myth (or truth) that AI and tech will replace PR pros
How PR professionals are currently using AI and tech
Why AI and tech companies may need to rely more heavily on PR pros
How to maximize AI and tech integration into our daily work.

Moderator

Bill Dube, Vice President Enterprise Sales, West Region at Cision

Panel

Patrick Ward, Editor-In-Chief at High Speed Experts

Michael Housman, PhD, Chief Data Science Officer, RapportBoost.AI

Heather Gordon, Partner, Finn Partners
More speakers to be added shortly.

Parking is available across the street from Cision at the Santa Monica Public Parking Structure #6 located at 1431 2nd St. The first 1.5 hours are free, $3.50 for 2.5 hours.

Sunrise Honors: A New Day in Cultural Awakening
2019-08-15 18:00 - 21:00 | Los Angeles River Center & Gardens, Mountains Recreation & Conservation Authority, 570 West Avenue 26, #100, Los Angeles, CA, 90065, United States
The Sunrise Honors Celebration is part of the Los Angeles Chapter of the Public Relations Society of America’s (PRSALA) mission to foster and support those who promote diversity and inclusion. The honorees are trailblazers on the front lines in and out of the board room. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry.

Member Social Outing - Dodgers/Lakers Day
2019-08-20 | CA

Member Social Outing: LA Dodgers Lakers Night
2019-08-20 18:00 - 21:00 | Dodger Stadium, 1000 Vin Scully Ave, Los Angeles, CA, 90012, United States

Crisis Communications Workshop
2019-09-25 08:30 - 11:30 | Maggiano’s, 189 The Grove Dr., Los Angeles, CA, 90036, United States
PRSA-LA is hosting a crisis communications workshop. We are inviting PR/marketing practitioners, HR professionals, and students to join us for a discussion on strategies to mitigate a crisis, social media’s impact during a crisis, and new technologies designed to avert a crisis before it begins. We’ll open with a Q&A with a crisis expert, followed by 2 panel discussions.Q&A:Featured Guest:Jonathan Bernstein, President, Bernstein Crisis ManagementDiscussion 1:#Crisis: Issues Management in a Digital WorldModerator:Phil Drechsler, Investigative Producer, NBC4Panelists:Ben Mones, CEO, FAMAHolly Baird, Member of the Firm, Sitrick and Co.Ashley Anderson, Social Media Manager, UCLA HealthDiscussion 2:Did I Tweet That? – A Panel Discussion with Young ProfessionalsModerator:Melissa England, Associate Vice President, Finn Partners

Crisis Communications Workshop
2019-09-25 08:30 - 12:00 | Maggiano’s Little Italy, 189 The Grove Drive,, #Suite Z80, Los Angeles, CA, 90036, United States
We are inviting PR/marketing practitioners, HR professionals and students to join us for a discussion on strategies to mitigate a crisis, social media’s impact during a crisis, and new technologies designed to avert a crisis before it begins. We’ll open with a Q&A with a crisis expert, followed by two panel discussions.
Featured Guest
Jonathan Bernstein, President, Bernstein Crisis Management

#Crisis: Issues Management in a Digital World
Moderator:
Phil Drechsler, Investigative Producer, NBC4
Ben Mones, CEO, Fama
Holly Baird, Member of the Firm, Sitrick and Co.

Did I Tweet That?, a panel discussion with young professionals
Moderator:
Melissa England, Associate Vice President, Finn Partners
Pannel to be announced soon!

2019 PRism Awards & Gala
2019-10-15 17:30 - 21:00 | Taglyan Complex, 1201 Vine Street, Los Angeles, CA, 90038, United States
Join us for PRSA-LA’s signature event, the PRism Awards, which honors the best in strategic public relations & communications programs and tactical execution by PR professionals throughout greater Los Angeles. The winners will be announced at the PRism Awards ceremony on Tuesday, October 15, at the Taglyan Complex in Hollywood.

In addition to the judged awards, special awards will include the Joseph Roos Community Service Award, Best in Show, Rockstar Award and the President’s Award. PRSA-LA also recognizes a Public Relations Professional of the Year and Communications Team of the Year.

ICON, San Diego, CA
2019-10-20 - 2019-10-22 | CA

National Publicist Day Mixer
2019-10-30 18:00 - 20:00 | SAG-AFTRA, 5757 Wilshire Boulevard, 2nd Floor, 2nd Floor, Los Angeles, CA, 90036, United States
****EVENT IS CANCELLED****
Take a night to celebrate you on National Publicist Day!
As publicists, we seem to always put our clients needs before our own. On National Publicist Day, let’s take a night for ourselves!
Join us for an evening of pampering and networking in SAG-AFTRA’s cool new 2nd Floor space. Come get a new headshot (with make-up and hair touch-ups provided,) have a bite, grab a drink, get a massage and mingle with other PRSA members.

Take a night to celebrate you on National Publicist Day!
As publicists, we seem to always put our clients needs before our own. On National Publicist Day, let’s take a night for ourselves!
Join us for an evening of pampering and networking in SAG-AFTRA’s cool new 2nd Floor space. Come get a new headshot (with make-up and hair touch-ups provided,) have a bite, grab a drink, get a massage and mingle with other PRSA members.

Quality Time with PR Minds 2019
2019-11-02 08:30 - 12:30 | RAND Corporation, 1776 Main Street, Santa Monica, 90401, United States
A one-day community service opportunity for PR professionals, presented in partnership with RAND and Community Partners.

Now in its 17th year, this annual event brings together professional volunteers and local nonprofits for one-on-one counseling. This is a great opportunity to give back to the organizations that make Los Angeles a great place to live and work. Your commitment is just one morning, but a little quality time goes a long way for nonprofits looking to strengthen their communications program. Quality Time also offers a unique venue to network and collaborate. Share your expertise and gain knowledge as you team up with other PR professionals and nonprofits for productive brainstorm sessions.All PR, communications and marketing professionals with at least two years of experience from anywhere in Southern California are welcome to volunteer. No experience working with nonprofits? No worries! You’ll be teamed up with other professionals to help come up with great ideas. Use your creative-thinking and problem-solving skills to help local nonprofits with their communication challenges!
Free networking breakfast for all volunteers and attendees
Registration is now open! For questions, please contact Vicky Lelash at qualitytimepr@yahoo.com

At Breakfast With...
2019-11-05 08:00 - 09:30 | Kaiser Permanente Los Angeles Administrative Offices, Conference Rooms 2B & 2C, 4841 Hollywood Boulevard, Los Angeles, CA, 90027, United States
Join us for breakfast and an engaging panel with some of L.A.’s top journalists from local magazines, broadcast stations and digital outlets

Please join us for breakfast and an engaging panel with some of L.A.’s top journalists from local magazines, broadcast stations and digital outlets. The conversation will focus on big issues and trends in L.A. and the best way to build relationships with local media.
Panelists include Jenna Chandler, Editor, Curbed LA, Gywnedd Stuart, Digital Managing Editor, Los Angeles Magazine and Renee Eng, Anchor/Reporter, Spectrum News.
More panelists will be added soon!

PRSA's Intersections Conference
2019-11-13 09:00 - 17:00 | Skirball Cultural Center, 2701 N. Sepulveda Blvd., Los Angeles, CA, 90049, United States
Hear how, why and what’s next from speakers from ESPN, Amazon Prime Video, CNN, LA Times, and more at PRSA’s Intersections Conference at Digital Hollywood.
• Immerse yourself in learning the latest technologies for the communications professional
• Be inspired by nationally known experts and speakers
• Meet the movers and shakers of Technology, Hollywood and the Sports Industries
• Connect with media and network with marketing and public relations pros
Special discount for PRSA, PRSSA and Young Professionals Members
PRSA members: $195 (SAVINGS of $155)
PRSSA & Young Professionals: $25
(Non-Members Also Pay $195 Courtesy of PRSA)
Space is Limited and May Sell Out!
Click here to register before all seats are gone!

Cocktails & Candy Canes: A PRSA-LA, HPRA-LA, and CAPIO Holiday Party!
2019-12-04 18:00 - 22:00 | Treehouse Rooftop, 686 North Spring Street, Los Angeles, CA, 90012, United States
Come celebrate the holidays with PRSA-LA, HPRA-LA & CAPIO

STATE OF THE STATE: Tweet, Like and Share:How Social Media Has Disrupted Public Relations
2020-02-06 18:00 - 21:00 | WeWork, 5792 Jefferson, Los Angeles, CA, 90016, United States
STATE OF THE STATE. Tweet, Like and Share:How Social Media Has Disrupted Public Relations
In just over a decade, the field of public relations has been turned upside down. Various aspects of technology and communication advancements led to this, but perhaps none more than the growth and popularity of social media. Social media not only changed how and when people interact, but is now a viable channel of communication used to promote one’s work, message, publicity appearances and more. However, with the access to social media just one click away, is it all too much? And what’s to come in the world of social media as we discover ways to stand out in a cluttered online world?
Join us for our State of the State: Tweet, Like and Share: How Social Media Has Disrupted Public Relations panel featuring social media rock stars and disrupters within the world of marketing and public relations.

Networking Reception @ 6 p.m., Panel Discussion @ 7 p.m. Parking $24 at WeWork Parking Garage
*Metered parking is also available along W Jefferson Blvd. and La Cienega Blvd.

PRSA-LA Supports the 57th Annual International Cinematographers Guild Publicists Awards Luncheon
2020-02-07 11:00 - 15:00 | The Beverly Hilton, 9876 Wilshire Boulevard, Beverly Hills, CA, 90210, United States
57th Annual International Cinematographers Guild Publicists Awards Luncheon
This is a special offer to PRSA-LA EPPS and Entertainment and Sports Section members.
The awards show honors excellence in publicity and promotion for motion pictures and television programs. Don Mischer will receive the Lifetime Achievement Award. Anthony and Joe Russo will be honored as Motion Picture Showman of the Year while Ave DuVernay will receive the Television Showman of the Year Award.
PRSA-LA Members in good standing can purchase a single ticket for $85 or bring one guest for a total of $170. (Purchased elsewhere, Nonmember single ticket price is $175.)

No refunds for this event.
Deadline to register is Wednesday, January 29

Organizer PRSA-LA

IPA Education Series: A Roadmap to California's New AB 5 Webinar
2020-03-26 12:00 - 13:00 | CA
A Roadmap for AB 5:
California’s New Law on Worker Classification
A new state law which rewrites the rules of freelance work recently took effect in California, causing confusion among the many workers who earn their living as independent contractors in the Los Angeles creative economy. While much of the discussion leading up to the passage of AB5 focused on gig companies like Uber and Lyft, the new legislation which prevents many companies from claiming workers are independent contractors has caused widespread confusion and fear amongst many industries.
Join us for this free webinar.
Registration information to come.

How Agencies Are Embracing, Changing and Adjusting to COVID-19
2020-04-14 16:00 - 16:30 | CA
Joe Marchelewski, 2020 PRSA-LA President, interviews Stefan Pollack, President, The Pollack Group and PRSA-LA Past-president.
Register for this Event by click here.

NATIONAL: Social Media and Effective Reputation Management in a Time of COVID-19
2020-04-21 18:00 - 19:00 | CA
With roughly 3 billion social media users worldwide as of 2020, social media is a dominant arena in which the battle for protecting reputations is won or lost. In this webinar, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Case study examples from this current global crisis will be explored to reveal best practices and what is best avoided in crisis communication on social media.
By the end of this webinar, participants will be able to:

Determine the elements of social media that can be most threatening during a crisis and why.
Determine the elements of social media that can be most helpful during a crisis and why.
Leverage these elements effectively to protect or enhance trust and confidence among those who matter.
Understand how to respond effectively to critical or negative questions / comments from stakeholders.

Presenter

Holly Helstrom, associate, Logos Institute

Holly Helstrom is an associate at Logos Consulting Group and fellow at the Logos Institute for Crisis Management and Executive Leadership. She advises clients across many industries on effective crisis response.
In addition, Holly researches, designs, and presents in-depth case studies that bring to life the principles and best practices that comprise Logos Institute’s curriculum. Through meticulous research and thoughtful curation, Holly elevates and enriches the firm’s case study and learning library, which creates a more vibrant experience for Logos clientele. Her research areas of interest include reputation and crisis management on social media, gender and leadership, and the intersection of ethics, society, and technology. Holly also has expertise in conceptualizing, creating, and implementing crisis simulation scenarios tailored to challenge and strengthen clients’ crisis evaluation and response skills.

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.

REGISTER ONLINE.

PRSA Members: FREE!
Nonmembers: $200

PR Employment During COVID-19. Who’s Hiring? Who’s Firing?
2020-04-23 12:00 - 12:30 | CA
Join PRSA-LA and PR Talent as we discuss the current job market in PR. With some industries booming, others being hit with layoffs, and a surge in crisis and corporate communication as plans change and evolve, what is the current state? We’ll also discuss how can you use this time to boost your personal profile and refine your skills so you can emerge from quarantine ready to land your dream job.
Register for this Event by click here.

NATIONAL: Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
2020-04-30 18:00 - 19:00 | CA
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of these situations, and in particular, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of the Covid-19 pandemic.
The first part of the webinar will look at why we should stop using the word “crisis,” but instead focus on reputation management as being the key to all of the work you do — every day. The success of issues management is often correlated to the amount by which your organization has prepared for issues before they arise and how a PR team is able to harness the strength of existing journalist relationships.
The second part will look at how to keep your cool when issues arise, and in doing so how to make sure best practices remain intact and you can steer the ship. Talking from firsthand experience as a lawyer and communications adviser, the webinar will look at how to manage and organize internal and external stakeholders when issues arise.
This will include how to navigate the interplay of stakeholders in issues management, understand the roles different teams play (risk, compliance, legal, C-suite) and communicate outcomes/results effectively back to the board during and after a crisis so they can understand the impact issues have had, and the successes secured by the team.
In particular, the webinar will focus on how businesses and organizations have responded to the Covid-19 outbreak, examining some of the challenges they have faced, and drawing out the key learnings and best practices that have been put in place to help navigate this unprecedented scenario.
By the end of this webinar, participants will be able to:

Understand the theory and application of the fundamental principles of issues and reputation management for both traditional, digital and social media.
Learn how preparation makes or breaks good reputation and issues management, and makes working with journalists easier.
Understand how to take the “panic” out of issues management, and how to effectively manage stakeholders calmly, and ensure best practice remains, rather than going into crisis mode and regretting snap decisions later.
Understand how to navigate the interplay of stakeholders in issues management, understand the roles different teams play (risk, compliance, legal, C-suite) and communicate outcomes/results effectively back to the board.

Presenter

Benjamin Thiele-Long, Cognito

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.

REGISTER ONLINE
FREE FOR MEMBERS
Non Members: $200

NATIONAL: Change Management: What Agency Leaders Are Doing to Navigate the New Normal
2020-05-01 17:00 - 18:00 | CA
COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation, in the present, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant.
In this PRSA Entertainment and Sports Section sponsored webinar, industry leaders will share how their organizations have adapted to work through the COVID-19 crisis and tailored business and communication strategies to succeed.
Speakers

Don Epstein
Partner @United Talent Agency
Epstein has spent over 40 years as a leader in the lecture industry, founding Greater Talent Network in 1981, prior to its acquisition by UTA in 2017, to promote intellectual, political, and cultural icons from Attorney General Janet Reno and Tom Wolfe to Michael Lewis and Billy Beane on the speaking circuit. During this time, Epstein’s knack for recognizing talent on the cusp of hugely successful, multi-faceted careers cemented GTN as one of the country’s most prestigious speakers bureaus. Recognizing GTN’s influence on the lecture business as well as its status as a launching pad for some of the most exciting new voices in broadcasting, literature and entertainment, United Talent Agency acquired the company, utilizing Epstein’s experience to further expand its roster and reach to include such figures as Tyra Banks, Lloyd Blankfein, Terry Crews, Governor John Kasich, Norah O’Donnell, and many more.

Danny Martoe
President @CSE
Martoe is the President of CSE overseeing all verticals including representation of professional and collegiate coaches & management, news & sports media talent and partnership marketing initiatives. Before joining CSE, Martoe was a business manager at the entertainment accounting and business management firm Nigro, Karlin, Segal, Feldstein & Bolno where he was responsible for his client’s tax, financial and life management needs. Previously, Martoe served as the VP of Development at Relatively Media as well as Vice President at Rosenhaus Sports Representation where he helped manage the careers of over 500 professional athletes. Martoe also worked at UBS Financial Services Headquarters Branch in New York City where he held both series 7 & 65 securities licenses. Martoe graduated with a bachelor’s degree from West Virginia University and received his MBA from the University of Miami. He is also a licensed MLB, NFL & US Soccer certified contract advisor.

Christine M. Barney
CEO and Managing Partner @rbb Communications
Christine M. Barney is CEO and managing partner of rbb Communications, a four-time national Agency of the Year award winner. rbb is a leading integrated communications agency that offers media relations, digital marketing, influencer engagement, corporate communications, reputation and social media management and creative services/advertising. Specialty practices include consumer, health, entertainment, luxury lifestyle, professional services, real estate and travel. Barney has developed multifaceted marketing communications programs for a variety of brands including DHL Express, M&Ms, Hilton Hotels, Jackson Health System, The Adrienne Arsht Center for the Performing Arts and Florida Power & Light. She is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion.”

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