PRSA-LA

The State of PR: Turning Crisis into Connection
2025-02-12 18:00 - 21:00 (America/Los_Angeles) | Art Share LA, 801 E 4th Pl,, Los Angeles, CA 90013, CA, United States
REGISTER HERE
Los Angeles has long faced the challenges of wildfires, mudslides, earthquakes, and other natural disasters, making crisis preparedness a vital skill for PR professionals. From monitoring the wildfires and climate changes to responding to immediate needs and addressing how to rebuild, public relations professionals today have been working with companies and organizations occupied by the effects of the devastating wildfires. Join the Public Relations Society of America – Los Angeles Chapter for our first event of the year, State of PR: Turning Crisis into Connection on Wednesday, February 12, from 6 p.m. to 9 p.m. at Art Share LA, 801 E 4th Pl, Los Angeles, CA 90013. The engaging program is an essential opportunity for PR professionals to connect, network, and gain valuable insights into preparing clients for the unexpected. Featuring speakers from different sectors, we’ll explore strategies to craft effective crisis communication plans and deliver messages that resonate with diverse communities.
Speakers:

Kerjon Lee, Chief of Strategic Communications, County of Los Angeles Department of Public Works
Leigh Lehman, Director of Communications, GoFundMe
Lakshman Rathnam, Founder & CEO, Worldly
Jason Levin, Senior Vice President & Western Region Lead, U.S. Crisis & Risk, Edelman

Learning Objectives

Understand best practices for crisis communication during natural disasters.
Learn to coordinate messaging with stakeholders, including government and utility partners.
Explore methods to effectively communicate with diverse audiences to ensure inclusivity and accessibility.
Develop proactive strategies to help clients build resilience in the face of potential crises.
Network with industry leaders and peers to exchange ideas and foster collaboration.

Tickets: $20 – $60
REGISTER HERE
Meet Our Speakers:
Kerjon Lee, Chief of Strategic Communications, County of Los Angeles Department of Public Works
Kerjon Lee leads strategic communications for LA County Public Works, supporting a $4.4 billion budget and over 4,200 employees across initiatives like climate resilience, sustainable infrastructure, and diversity, equity, and inclusion. With 25 years of experience, he has managed communications for high-profile projects, including Measure W and legal negotiations with the Supreme Court and Water Quality Control Board. A Webster University alumnus, Kerjon is a founding member of the African Artists Association and serves on the Los Angeles County’s Anti-Racism, Diversity, and Inclusion Initiative steering committee.
Lakshman Rathnam, Founder & CEO, Worldly
Lakshman Rathnam is an innovator and product leader with expertise in human-machine interfaces, acoustics, and audio. He founded Wordly to leverage AI-powered real-time translation to improve accessibility and inclusivity at live meetings, webinars, and events. He previously held leadership roles at Earlens Corporation, Amazon, Apple and HP, driving the development of innovative products. The author of more than 25 patents, Lakshman was named a Trendsetter by Meetings Today magazine for his industry impact.
Jason Levin, Senior Vice President & Western Region Lead, U.S. Crisis & Risk, Edelman
Jason Levin specializes in communications, media, crisis, and issues management, offering strategic counsel to corporate, nonprofit, and government clients. At Edelman, he advises on preparedness, issues management, and live crisis response across industries like healthcare, higher education, and Fortune 500 companies. A native Angeleno and civic volunteer, Jason serves on the board of Jewish World Watch and holds degrees from The George Washington University, with prior leadership roles at Cerrell Associates and in local, state, and federal government.
Leigh Lehman, Director of Communications, GoFundMe
Leigh Lehman currently serves as Communications Director at GoFundMe, the world’s top platform destination to give and receive help, focusing on brand storytelling through the unique voices of their everyday changemakers. Through fundraiser amplification, crisis support and community programming, her efforts are shaping the brand’s narrative in the world.
A previous PRWeek 40 Under 40 recipient, Leigh has delivered results for a wide array of clients and campaigns as a media relations specialist. Her broad brand work has spanned from helping families drink more water for better health with First Lady Michelle Obama, nonprofit Partnership for a Healthier America and Brita to inspiring a national conversation around a breast pumping cultural revolution with the launch of Willow Pump to empowering Americans to love food more, waste it less and help save our environment with GLAD.
Leigh earned her Master’s in Strategic Public Relations from University of Southern California Annenberg and Bachelor’s from University of San Francisco in English Literature. Her more than 15 years of expertise in media strategy development and relations, corporate communications and program advancement has garnered top-tier coverage in outlets like TODAY, PEOPLE, TIME, the Wall Street Journal, and more, contributing to business growth for both Fortune 500 companies and startups. A third-generation Angeleno, when she’s not engaging with reporters, you can find her enjoying the city’s diverse culinary scene, rooting on the Lakers, and trying her hand at the latest home-reno project.

REGISTER HERE

PRSA Western District Conference
2025-02-24 18:00 - 2025-02-26 13:30 | Sheraton Universal Hotel, 333 Universal Hollywood Dr,, Universal City, CA, 91608, United States
Get ready to bask in the limelight like a true Hollywood star at the upcoming Western District Conference hosted by PRSA-LA! Join us from February 24-26, 2025, at the iconic Sheraton Universal Hotel, adjacent to Universal Studios Hollywood and in close proximity to the Hollywood Bowl, Hollywood Walk of Fame, and more!
This conference is your chance to step into the world of PR, as we provide you with the tools, knowledge, and connections to help you become a true PR superstar.
Get ready for an unforgettable conference experience, where you’ll have a chance to make new connections and rekindle old ones.
REGISTER HERE

Be a Sponsor and Support the 2025 Western District Conference!
The PRSA Western District Conference is a dynamic opportunity to position your company to the thousands of successful communication professionals working in Western District to whom we promote the conference. These influencers are highly connected; respected for their ability to spot trends and manage change; and hold extensive media, consumer and stakeholder relationships. More than half of conference‐goers are senior‐or mid‐level professionals and their employer base is well‐rounded, including private companies, agencies, consulting firms, government, non‐profit and universities.
DOWNLOAD THE SPONSORSHIP PACKET HERE

For more information, visit PRSA Western District website.

PRSA-LA's At Breakfast With...Public Affairs and Community Issues Journalists
2025-03-06 08:30 - 09:30 | CA
PRSA-LA’s At Breakfast With…
Public Affairs and Community Issues Journalists

Date: Thursday, March 6, 2025
Time: 8:30 – 9:30 AM
REGISTER HERE
PRSA-LA will host a series of ABW programs for 2025. These ABW programs will be both virtual and in-person.
Join us for our first ABW program of the year via Zoom, At Breakfast With…Public Affairs and Community Issues Journalists on Thursday, March 6 (8:30 am – 9:30 am PT) featuring journalists and producers covering public affairs and community issues.

SPEAKERS:
Hal Eisner, reporter of KTTV 11, Host of Fox 11 News IN DEPTH and the Fox 11 podcast “What the Hal?,” and
Rafael Sigler, Producer and Host of KTNQ’s radio program “Pa’Variar”
Jaqueline Hurtado, Multimedia Journalist/Reporter for Spectrum News
The panel will be moderated by Rick Garcia, Senior Strategic Advisor, Media at Lee Andrews Group, previous Emmy award-winning News Anchor at KCBS-TV and KCOP-TV, and Sports Anchor at KTTV.
While elections may be over, issues of government and community affairs are still at the forefront for many PR professionals and your clients. Join a robust discussion with political and community reporters and producers discussing how to pitch story angles ranging from issues such as education, immigration, climate change, water quality, police and fire services, the unhoused, access to healthcare and more! What matters to these reporters?
How can your clients garner coverage in the congested Southern California media market and create public affairs pitches that resonate? Join us to learn more.

REGISTER HERE

Look out for these upcoming ABWs. More details TBA.
May – In person event at Amazon Video – Entertainment – brunch/lunch event
July – Virtual or In Person event (topic TBC) – morning event
September – In person event – Technology – evening event
December – In person event if it doesn’t happen in July (Climate) – morning event

PRSA-LA: PRSSA/Emerging Professionals Spring Sips Mixer
2025-03-20 18:00 - 21:00 | Brews Brothers, 3000 W Olive Ave, Burbank, CA, 91505, United States
PRSA-LA’s PRSSA/Emerging Professionals committee will be hosting a Spring Sips Mixer at Brews Brothers, 3000 W Olive Ave, Burbank, CA 91505) from 6:00 – 9:00 PM. Generously sponsored by Allison Worldwide, this event is free to attend and open to all those 18 and over, so bring a friend and network with local emerging professionals and other PRSSA and PRSA members alike looking to build a strong community! This is the first of many networking mixers and events the committee is planning for the year, and we’d love to have you there! Enjoy a complimentary drink (either a non-alcoholic beverage or select beer) and appetizers as part of our mixer!
Be sure to RSVP!
Please forward this along to colleagues, fellow chapter members, and others you feel would be interested! We hope to see you there!

PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing
2025-04-22 09:00 - 10:00 | CA
PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing.
Tuesday, April 22 • 9 a.m. PST / 12 p.m. EST
Via Zoom
REGISTER HERE
Public Relations Society of America (PRSA) Western District will host its first virtual webinar in collaboration with PRophet, “PRophet Predicts What’s Possible: Beyond the Buzz on Influencer Marketing.” Public relations and marketing leaders will unveil exclusive new research exploring why some influencers outperform others—even when metrics are identical. The webinar will examine what really moves the needle in sales and conversions, and how marketers can harness these insights for 2025 and beyond.
Over the last decade, digital marketing has undergone a fundamental transformation. Brands no longer control the conversation— creators do. Consumers now trust peer recommendations more than traditional advertisements, making creator-led marketing an essential strategy for brand growth and engagement. To better understand this evolving landscape, we will use this session to discuss our latest research on the power of Influencer marketing in with brands and agencies: findings, emerging trends, and strategies that will shape the future of creator marketing in 2025 and beyond.
Featured Speakers:

Limor Cohen – VP of Global Partnerships, LEADERS by PRophet
Limor Cohen is a dynamic marketing consultant with deep expertise in monetizing the influencer ecosystem. She is the founder of LCB Consulting and former executive at Komodo and Lightricks. Based in Tel Aviv, Limor holds an MBA from Reichman University.
Eran Nizri – CEO & Founder, LEADERS & IMAI by PRophet
A visionary entrepreneur and digital marketing pioneer, Eran Nizri is best known for founding and leading LEADERS into a globally recognized award-winning influencer marketing agency, and Influencer Marketing AI by PRophet. LEADERS was recently acquired by Stagwell Inc.

This session will reveal groundbreaking research that debunks common assumptions about influencer marketing. Key finding: influencers who post 10+ stories per day dramatically outperform peers, regardless of follower count or engagement rate—echoing the power of frequency in traditional media. Learn how this “repetition effect” can revolutionize company and brand creator-led campaigns.
REGISTER HERE

Event sponsored by:

PRSA Western District is comprised of 11 chapters in five western states: Arizona, Colorado, Hawaii, southern California, and southern Nevada. PRophet is a cutting-edge platform for managing and optimizing influencer marketing campaigns.

PRSA - Ask the APR Expert
2025-04-30 10:00 - 11:00 | CA
Ask the APR Expert
April 30, 2025 1:00 p.m. – 2:00 p.m. (Eastern Daylight Time)

Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!
This informal session will help you:

Identify APR eligibility
Navigate the APR process
Learn more about the benefits of becoming APR
Decide on the right time to start the process
And much more!

Presenters:

Monica Lester, APR
Aurora Meyer, APR
Tara Lynn Smith, APR
Stephanie Sonnenfeld Stinn, APR
Jennifer Trefelner, APR

REGISTER FOR THIS FREE EVENT HERE

AAPI Heritage Month Networking Mixer
2025-05-14 18:00 - 21:00 | Thunderbolt, 1263 W Temple St,, Los Angeles, 90026, United States
AAPI HERITAGE MONTH NETWORKING MIXER
Wednesday, May 14, 2025 • 6:00 – 9:00 PM PDT
Thunderbolt • 1263 W Temple St, Los Angeles, CA 90026
REGISTER HERE
Join PRSA-LA and AAJA-LA on Wednesday, May 14, from 6:00 PM to 9:00 PM for a special AAPI Heritage Month celebration at Thunderbolt, a nationally acclaimed cocktail bar in the heart of Historic Filipinotown (1263 W Temple St, Los Angeles, CA 90026).
Connect with LA’s vibrant community of communications and journalism professionals and hear inspiring stories from AAPI voices shaping the future of media, PR, and storytelling. We’ll reflect on how identity, culture, and representation are transforming today’s communications landscape.
Thunderbolt is known for its Southern-inspired hospitality and creative cocktails. It was recently ranked #8 on North America’s 50 Best Bars, #64 globally, and named Best Bar in the West USA for 2024.
Enjoy a complimentary drink ticket, good for any cocktail on Thunderbolt’s menu—including favorites like the Jackfruit Thunderbolt, P-Town Boxing Club, and Lychee Daiquiri (which can be made as a mocktail or with alcohol)—plus tasty appetizers.
You must be on the RSVP list to get your free drink ticket.
Members (PRSA-LA, AAJA-LA): $25; Non-members: $35; Students: $15
A huge thank you to our event sponsors for their support:

REGISTER HERE

At Breakfast With...Entertainment Journalists and Producers
2025-06-11 08:30 - 09:30 | CA
At Breakfast With…Entertainment Journalists and Producers
Wednesday, June 11 • 8:30 – 9:30 AM PT
Via ZOOM
Presented by:

REGISTER HERE
Join us via Zoom on Wednesday, June 11 at 8:30 – 9:30 AM PT for a dynamic edition of PRSA-LA’s At Breakfast With… spotlighting entertainment journalists and producers based in Los Angeles.
As the media landscape continues to evolve, entertainment coverage is expanding beyond red carpets and premieres to include deeper narratives around culture, identity, social impact, and brand values. This timely conversation will explore how publicists can navigate today’s competitive media environment and craft compelling entertainment pitches that break through.
Hear directly from top entertainment reporters and producers on what grabs their attention, how they prefer to be pitched, and the types of stories they’re seeking now. Whether you’re promoting talent, projects, or campaigns with a purpose, this panel will offer actionable insights into securing coverage and building meaningful media relationships in Hollywood’s ever-shifting ecosystem.
Meet the speakers:

Katie Atkinson, Executive Digital Director, West Coast, Billboard
Jennifer Aguillon, Sr. Talent Booker, Access Hollywood, NBC Universal
Amy Sugarman, VP Public Relations and Talent, and Executive Producer, iHeartMedia
Liz Calvario, Editor and Reporter, Today.com
Katie Atkinson
Katie Atkinson is Billboard’s Executive Digital Director, West Coast and has worked for Billboard.com as an editor in the Los Angeles office since 2014. In addition to leading fan-facing coverage and breaking news on the website, Katie also co-hosts and co-produces Billboard’s Pop Shop podcast, a weekly discussion about the latest pop news and chart moves. Katie previously worked as a digital editor at Entertainment Weekly, where she co-hosted the Editor’s Hour show on SiriusXM’s EW Live. Before that, she was deputy managing editor at MTV News and an intern-turned-copy editor at The Detroit News after earning her journalism degree from Michigan State University.
Jennifer Aguillon
Jennifer Aguillon is a two-time Emmy winning producer with over 20 years of news experience in the national and local LA markets. She is currently a Senior Talent Booker for NBC’s Emmy Nominated Entertainment News Show “Access Hollywood” and daytime talk show, “Access Daily”. She is a first generation Mexican-American. She has produced for “Extra”, “California Live ”and news shows on KCBS and KTLA. She is creator and co-host of the podcast “Latina Life With Jen and Milena”. She is a member of the Television Academy, the Academy of Country Music, the USC Latino Alumni Association and the California Chicano News Media Association. A long-time supporter of the Jenesse Center and a volunteer at Project Angel Food, she is a proud native Angeleno.
Amy Sugarman
Amy Sugarman is a talent executive/executive producer at iHeartMedia. Upon becoming the fourth generation in her family to graduate from UC Berkeley (and as a member of the Kappa Kappa Gamma sorority), Ms. Sugarman began her career at KTVU Fox Channel 2 in the Bay Area, launching a 25-year (and counting) career in the entertainment industry. She has long been affiliated with celebrity stalwarts such as Mario Lopez and Ryan Seacrest, with whom she has worked for more than two decades. In addition to producing television and radio, Ms. Sugarman has produced many of iHeartMedia’s successful podcasts, helping to position the company as the #1 podcast publisher in the world. She has served as co-host of pop culture podcasts for iconic TV shows such as “Beverly Hills 90210” and “The Gilmore Girls,” and created and produced the podcast “Scrubbing In,” which has won the People’s Choice Award twice. Ms. Sugarman credits her successful career to her time at Berkeley.
Liz Calvario
Liz Calvario is a Los Angeles-based editor and reporter for TODAY.com, writing and editing entertainment, pop culture and trending news. You can also catch her covering events, including the Oscars, Latin Grammys, Emmy and more for TODAY.com. A Cal State Long Beach graduate, she has been covering all aspects of the entertainment industry for a decade. She began her digital journalism career at Variety Latino. Her work has been published in IndieWire, Deadline and Entertainment Tonight. As a Mexican American, she makes it her mission to spotlight Latin talent.

Don’t miss this must-attend event for PR professionals looking to stay ahead in the entertainment space.
Members: $15; Non-members: $30; Students: $5

REGISTER HERE

PRSA: The Entrepreneurial AI Edge: A Shift Framework for PR Success
2025-06-12 12:00 - 13:00 | CA
REGISTER HERE

Transform the way you approach public relations with practical AI strategies that boost productivity, creativity and impact. Whether you’re running a solo consultancy or leading an agency, this PRSA Learning Webinar will show you how forward-thinking PR pros are using AI to stay competitive, save time and scale their results — all while keeping the human touch that drives exceptional storytelling.
What You’ll Learn:

Streamline and Simplify: Discover how AI can take care of repetitive tasks, giving you more time for the work that matters most.
Creative Amplification: Learn how AI tools can elevate your storytelling and content creation to captivate audiences in innovative ways.
Personalized Solutions: Explore AI solutions that enhance client experiences, build stronger relationships and support reputation management.
The Shift Framework: Get a proven road map for integrating AI into your PR operations to drive growth, innovation and long-term success.

This webinar gives you a clear, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice.
Elevate your strategy, stay ahead of the curve and discover what’s next for entrepreneurial PR professionals.

Presenter:
Andrea Gils Monzón
Participants with the APR credential earn 0.5 CEUs for a webinar.

Free to Members; $200 Non Members
REGISTER HERE

PRSA: The ADA and Your Content: How To Be Compliant
2025-06-17 12:00 - 13:00 | CA
REGISTER HERE
This PRSA Learning Webinar is designed for communications pros, PR experts and content creators eager to master accessibility in digital content. We’ll cover the basics of digital accessibility — what it is, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging.
Through practical tips and real-world examples, you’ll learn how to apply accessibility best practices to everything from social media posts to corporate websites. We’ll also touch on the legal side of things, like the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG), ensuring you understand both your obligations and the opportunities that come with accessible content.
You’ll walk away with a toolkit of resources, from automated checkers to screen readers, and the know-how to create digital narratives that resonate with all audiences including those with disabilities. By the end, you’ll have the skills and confidence to make your communications truly inclusive.
By the end of this webinar, participants will:

Understand the core principles of digital accessibility and their significance in crafting inclusive communication strategies.
Learn how to apply accessibility best practices across various digital platforms including websites, social media and multimedia content.
Gain knowledge of the legal requirements surrounding digital accessibility including the ADA and WCAG guidelines, and how to ensure compliance.
Develop the skills to create compelling, accessible narratives that resonate with all audiences including people with disabilities.

Presenter:
Matisse Hamel-Nelis, ADS, CPACC

Participants with the APR credential earn 0.5 CEUs for a webinar.
Free to Members; $200 Non Members
REGISTER HERE

2025 SPORTS PR SUMMIT hosted by the L.A. Clippers
2025-06-24 09:30 - 18:00 | INTUIT DOME, 3930 W Century Blvd, Inglewood, CA, 90303, United States
2025 SPORTS PR SUMMIT
hosted by the L.A. Clippers
Tuesday, June 24, 2025 | 9:30 a.m. to 6 p.m.
INTUIT DOME | LOS ANGELES
GET YOUR TICKETS HERE

The Premier Gathering for Sports PR & Communications Leaders
PRSA members are invited to attend the 2025 Sports PR Summit, June 24, in Los Angeles at the NFL West Coast Headquarters and the brand-new Intuit Dome, home of the LA Clippers. This one-day, behind-the-scenes experience brings together top voices in sports, media, entertainment and communications, featuring sessions and exclusive panels. Space is limited to just 100 total attendees and spots are filling fast.

This exclusive gathering of senior PR and digital media executives from across sports features unfiltered conversations that give attendees unparalleled access to the most influential voices in sports — League commissioners, team owners, professional athletes, and award-winning journalists.
Through high-impact discussions, best-practice sharing, and elite networking, attendees gain insider insights into navigating today’s evolving PR and media landscape, crisis communications, athlete branding, and digital strategy.

For a limited time, PRSA members can register now with a discounted promo code, PRSAVIP, for $499!

GET YOUR TICKETS HERE

PRSA Western District: How to Engage Diverse Audiences During Challenging Times
2025-06-25 09:00 - 10:30 | CA
PRSA Western District Virtual Program
How to Engage Diverse Audiences During Challenging Times
Jun 25, 2025 09:00 AM Pacific Time (US and Canada)
REGISTER HERE
We are excited to bring you one of the most popular sessions at the 2025 Western District Conference as a free virtual program for our members.
In an era of rapid cultural evolution and shifting political landscapes, PR professionals must adapt their strategies to effectively connect with diverse audiences. The current climate, marked by recent ICE raids and immigration protests, highlights the urgency of this challenge. This virtual program will explore how PR strategies are evolving to meet the demands of today’s volatile world. Speakers will share real-life case studies on building cultural authenticity and competence, and discuss how to navigate DEI initiatives in an environment where such efforts are increasingly under scrutiny.
Featured Speakers:
•Adam Robles | Senior Vice President, FENTON
•Suzie Bao | VP/Group Director, IWGROUP, Inc.
•Marina Filipelli | CEO, Orci Advertising
Moderator:
• Stephen Chavez | CEO, ChavezPR, PRSA-LA’s Immediate Past President
This is your chance to hear from senior marketing executives who are on the frontlines of guiding organizations how to reach diverse audiences.
Register today and be part of the conversation on building more inclusive, authentic, and resilient PR strategies for the future.
REGISTER HERE

PRSA: Five Ways To Tell Better Stories
2025-07-17 12:00 - 13:00 | CA
REGISTER HERE

Could you do a better job of engaging readers through storytelling?
In this webinar, master the art of the storyteller — that’s a job that AI can’t do!
You’ll learn how to:

Find great stories inside and outside your organization.
Ask the question in an interview that will help subject matter experts share a story.
Write a great story, as easy as 1-2-3-4.

Presenter:
Ann Wylie

Participants with the APR credential earn 0.5 CEUs for a webinar.
Free to Members; $200 Non Members
REGISTER HERE

PRism Entries Submission Ends
2025-07-25 00:00 - 23:59 | CA
PRism Entries Applications will be accepted until midnight today.
SUBMIT HERE

Unidos: PRSA Hispanic-Latino Affinity Group Kickoff Event
2025-08-06 15:00 - 16:00 | CA
Be part of history as we launch the PRSA Hispanic-Latino Affinity Group — an inclusive, dynamic space dedicated to empowering Hispanic-Latino communications professionals nationwide.
Join us Wednesday, August 6, 2025, at 3 PM PT, for our inaugural virtual mixer, where you’ll connect with industry peers, share your voice, and help shape the future of our community within PRSA. This gathering kicks-off a regular series of networking sessions, but we’re aiming for more than that: it’s a celebration of identity, shared values, and collective ambition.
Whether you’re a seasoned professional or just starting your journey in communications, this event offers a unique opportunity to become a founding participant, build lasting connections, and contribute your perspective to the foundation of our Affinity Group. It’s a great opportunity to connect with industry peers, share your voice, and be a founding member of this impactful community.
Let’s launch something impactful — together. Use and follow #PRSAHispanicLatino to be part of the conversation before, during, and after the event.
TICKETS:
PRSA Member: FREE
Non-Member $15.00

REGISTER HERE

PRSA-LA Sunrise Honors
2025-08-14 18:00 - 21:00 | Los Angeles River Center & Gardens, Mountains Recreation & Conservation Authority, 570 West Avenue 26, #100, Los Angeles, CA, 90065, United States
WE ARE GRATEFUL TO ALL WHO ATTENDED THE 7TH ANNUAL SUNRISE HONORS. THANK YOU FOR JOINING US IN THE CELEBRATION OF OUR ESTEEMED HONOREES!
August 14 • 6:00 – 9:00 pm

Los Angeles River Center & Gardens • 570 W Ave 26, Los Angeles, CA 90065

CLICK HERE TO VIEW EVENT PHOTOS

CLICK HERE TO VIEW OUR PRESS COVERAGE PUBLISHED BY HISPANICAD.COM

This year marks the seventh year of PRSA-LA’s Sunrise Honors. The event will be held on August 14, 6:00 – 9:00 PM at the beautiful Los Angeles River Center and Gardens.
Sunrise Honors recognizes trailblazers and pioneers in the public relations and marketing world who have opened doors to increase the diversity and inclusion of underrepresented populations into the field of Communications. Through their perseverance and tenacity, we learn how to continue the important work to make the PR industry more inclusive and embracing of diverse perspectives.
The Sunrise Honors is PRSA-LA’s way of celebrating the longtime work of these champions.

Program:

6:00 p.m. Cocktail Reception
7:00 p.m. Program Starts
9:00 p.m. Program Ends
We are thrilled to celebrate PR leaders who have risen to the top of their careers through innovation, commitment, and a determination to break down barriers to make our industry more inclusive and diverse.
This year’s honorees include:

Christopher Cathcart, CEO & Founder, OneDiaspora Group | LINKEDIN
Laarni Rosca Dacanay, Senior Comms Leader, Entertainment & Media | LINKEDIN
Francisco Oaxaca, Chief, Communications and Community Relations, L.A. Care Health Plan | LINKEDIN
Monica Trasandes, Senior Director of Spanish-Language & Latinx Media & Representation, GLAAD | LINKEDIN

HONOREE BIO
Christopher Cathcart, CEO & Founder, OneDiaspora Group

Christopher D. Cathcart is a seasoned branding and public relations strategist with more than 37 years of experience helping individuals, organizations, and brands tell their stories with clarity and purpose. His distinguished career includes roles with major media powerhouses such as CNN, Motown Records, and Warner Bros. Television. In 1995, he founded OneDiaspora Group, a communications consulting firm that has served a diverse range of clients across entertainment, business, and public service sectors.
A proud graduate of Howard University, Cathcart is also an author, college professor, public speaker, and passionate advocate for Historically Black Colleges and Universities (HBCUs). Among his most meaningful projects is HBCU Experience – The Book, a celebrated collection of essays he co-edited that honors the vibrant legacy of Black college life.
Cathcart has served as an adjunct lecturer at California State University, Northridge, for more than nine years, where he teaches public relations and journalism courses to a diverse student body. He is also a part-time instructor for Syracuse University and the UCLA Extension program. In addition, he spent a decade as a faculty member at Columbia College Hollywood, a leading film and television school in the Los Angeles area, where he taught marketing and public relations.
Throughout his career, Cathcart has had the privilege of working with iconic artists including Stevie Wonder, Boyz II Men, Jill Scott, and Queen Latifah. He has trained more than 60 public figures in effective media communication and has delivered keynote addresses and workshops for organizations such as Verizon, Ross Stores, the Congressional Black Caucus Foundation, Roblox, and dozens of colleges and universities, including USC, UCLA, Howard University, and numerous HBCUs across the country.
Cathcart is deeply committed to mentorship, volunteerism, and community uplift. He is the author of The Lost Art of Giving Back, a powerful guide to finding personal fulfillment through service. He has spent decades supporting youth and social causes, including long-standing work around HIV/AIDS awareness through the Black AIDS Institute, and the creation of Ledge, a lifestyle magazine for Black college students.
Whether speaking on branding, leadership, or the power of service, Christopher D. Cathcart remains dedicated to a singular mission: to inspire others to lead boldly, serve with purpose, and communicate with impact.

Laarni Rosca Dacanay, Senior Comms Leader, Entertainment & Media

Laarni Rosca Dacanay is an award-winning communications leader with 20 years of experience in media and entertainment, driven by purpose and powered by inclusion. A trusted advisor to senior leadership, she champions inclusion as a catalyst for workplace culture and business growth.
Committed to representation at every level — from interns to the C-suite, above and below the line, in front of and behind the camera, and in newsrooms — Laarni is a fierce advocate for representation in media.
She currently serves as External Communications Consultant for Creator Television, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV, with a mission to increase representation in television by showcasing creator-led programming that better reflects today’s diverse world.
Previously, Laarni made history as the first Manager of Diversity, Equity & Inclusion, Programs & Outreach for ABC’s long-running hit television franchise “The Bachelor,” produced by Warner Bros. Television.
Laarni has held roles and consulted with major media companies including Warner Bros. TV, Comcast, TIME Magazine, NBCUniversal, Focus Features, and NBC. Among her industry firsts: she was the first Asian American to Co-Chair the Television Academy’s Diversity Committee, and the first Asian American to earn PRSA’s prestigious “Distinguished Service Award,” and she won six consecutive PRSA National Diversity Awards. She’s also a founding member of NBCUniversal’s Asian Pacific American Employee Resource Group.
A dedicated community leader, she serves on multiple boards and committees, including Chair of the PBS SoCal Community Advisory Board; Advisory Board Member, National Association of Black Journalists (NABJ) LA Chapter; FilAm Arts Advisory Board; and the PRSA National Diversity, Equity and Inclusion Committee. She also co-produces the Asian Pacific Filmmakers Experience at Sundance, SXSW, Tribeca, TIFF, and Hawai‘i International Film Festivals — amplifying underrepresented voices in film and TV.
A proud alumna of Cal State Fullerton, Laarni co-founded the university’s Communications Alumni Chapter and now advises the CSUF Board of Directors through its Titan Pride Marketing & Communications Committee. She also completed UCLA’s Entertainment Publicity professional certification program.
Born and raised in Ohio and now based in Southern California, Laarni is the daughter of immigrants and she continues to uplift stories that reflect the world we live in. Follow her on X (fkaTwitter) @laarnid1.

Francisco Oaxaca, Chief, Communications and Community Relations, L.A. Care Health Plan
Francisco joined L.A. Care Health Plan, the largest publicly operated health plan in the country with 2.7 million members, in 2014 as Director of Communications. In 2016, he was promoted to Senior Director of Communications and Community Relations and in 2020 was promoted to Chief, Communications and Community Relations. In this role he reports to the Chief of Staff, is a member of the CEO’s Executive Leadership Team and serves on the organization’s Equity Council Steering Committee. He oversees a staff of over 150 responsible for the organization’s internal and external communications, provider communications, community relations and sponsorships programs, community outreach and engagement including oversight of 9 consumer advisory committees, a 16-member volunteer Health Promoters Program, and a network of 14 community resource centers. He also oversees all health plan public facing websites and social media channels, media relations, video production and photography services and crisis communications. He will complete by mid-2025 an effort to expand the health plan’s community resource center network across Los Angeles County to 14 in a first of its kind 10-year, over $300 million partnership between L.A. Care and Blue Shield of California Promise Health Plan. Prior to joining L.A. Care, he served as Director of Public Affairs at First 5 L.A., an independent Los Angeles County commission that is the leading funder of programs for families with young children in California.
Francisco earned his bachelor’s degree from the University of Southern California, his Master’s in Business Administration from the University of Redlands and is a certified notary public. He also serves on the City of Rancho Cucamonga’s Enhanced Infrastructure Financing District Public Financing Authority board and on the board of Project Angel Food.

Monica Trasandes, Senior Director of Spanish-Language & Latinx Media & Representation, GLAAD

Monica Trasandes is the Senior Director of Spanish-Language & Latinx Media & Representation at GLAAD. Born in Uruguay and raised in San Diego, she studied International Relations at U.C. Santa Barbara and Writing at Emerson College. Monica has worked as a newspaper reporter and a magazine editor. She has published a novel (“Broken Like This”), short stories and essays and has written and produced several plays. Monica is proud to co-parent her wonderful 12-year-old daughter.
Monica was invited by the U.S. State Department to train embassy employees in Chile, activists in Guatemala and advocates participating in the U.S. International Visitors Council through the Bureau of Educational and Cultural Affairs at the U.S. Department of State. She has been invited to give talks to journalism and communications students about LGBTQ issues at Stanford, USC, and Northwestern, among others. In 2023, she was part of the GLAAD delegation that traveled to the Vatican to meet privately with Pope Francis.
Her essays have been published in The Huffington Post (Latino Voices and Voces in Spanish); NBC Latino; Advocate.com, cnn.com and Writer’s Digest. Honors include: Telemundo’s “Mujeres Imparables” campaign; Recognitions from the Latino Equality Alliance, the California State Legislature and the city of West Hollywood. Profiles include: “Two Latinas Making a Difference” on nbc.com, Latina Magazine and Hispanic Executive magazine.

A HUGE THANK YOU TO OUR 2025 SUNRISE HONORS SPONSORS.

CLICK HERE TO VIEW EVENT PHOTOS

PRSA-LA Speed Pitch Mixer
2025-08-20 17:30 - 20:00 | ASU California Center, 1111 S. Broadway, Suite 100, Los Angeles, CA, 90015, United States
Join us for a fun and fast-paced evening where local journalists and PR pros connect, share, and spark stories, all while supporting the next generation of communicators.
PRSA-LA Speed Pitch Mixer
Speed dating meets story pitching. You won’t want to miss it!
Date: Wednesday, August 20, 2025
Time: 5:30 – 8:00 PM
Location: ASU California Center, 1111 S. Broadway, Suite 100, Los Angeles, CA 90015
REGISTER HERE
Speed Pitch Mixer: Connect with local journalist and pitch your story ideas
Want to get your story in front of the media? The Speed Pitch Mixer is your chance to meet face-to-face with local journalists, share your best story ideas, and build lasting media connections.
How it works:
You’ll rotate through a series of short focused meetings with journalists. Each interaction is designed to give you a meaningful opportunity to pitch, ask questions, and learn what makes a story stand out.
When the bell rings, you’ll move on to the next journalist, so come prepared and make every second count!
Confirmed Media Guests:
Gustavo Arellano, Columnist, Los Angeles Times
Jacqueline García, Senior Reporter, CALÓ News
Marques Harper, Deputy Editor, Features, Los Angeles Times
Cora Jackson-Fossett, Managing Editor, Los Angeles Sentinel
Claudia Uballez, Associate Producer, Acceso Total, Telemundo
Erick Galindo, Contributing Editor, LAist
Kristen Muller, Executive Editor, Los Angeles Local News Initiative
Gisselle Palomera, Editor-in-Chief, Los Angeles Blade, CALO News
Mario Perea, Correspondent, Hoy Día, Telemundo
Why attend?
Pitch your ideas directly to journalists
Learn what editors and reporters are looking for
Build relationships that lead to stronger media coverage
Expand your PR network in a single evening
Whether you’re seeking coverage or growing media connections, this is an event you won’t want to miss. Connect in-person with local journalists in a fun and engaging format.
Limited spots are available. Grab your ticket today!
REGISTER HERE
Media Guests Bios:

PRSA: Five Ways To Simplify Messages
2025-09-09 12:00 - 13:00 | CA
REGISTER HERE

Would your piece be twice as good if it were half as long? Research says, yes.
Learn how to make every piece you write easier to read and understand in this webinar. You’ll learn how to:

Use a cool, free tool to measure, monitor and manage readability.
Hit the right target for the length of your messages, paragraphs, sentences and words.
Use simple tricks and techniques for hitting those targets.

Presenter:
Ann Wylie

Participants with the APR credential earn 0.5 CEUs for a webinar.
Free to Members; $200 Non Members
REGISTER HERE

Dodgers Night
2025-09-09 19:00 - 21:00 | Dodger Stadium, 1000 Vin Scully Ave, Los Angeles, CA, 90012, United States
PRSA-LA Dodgers Night Out 2025
Tuesday, September 9 • 7:10 PM PT
Dodgers vs. Rockies
Dodger Stadium – 1000 Vin Scully Ave, Los Angeles, CA 90012
We’re excited to announce our third annual PRSA-LA Dodgers Night Out — a fun-filled evening at the ballpark to support the PRSA-LA Scholarship Program, which benefits outstanding college students pursuing careers in Public Relations or Communications. We’ve secured just 50 tickets for this year’s game, so don’t wait — grab yours before they’re gone!
REGISTER HERE.
By participating in this event, you can enjoy an exhilarating Dodgers game while contributing to the future of PR by supporting deserving students through the PRSA-LA Scholarship Program. These scholarships help recognize and assist exceptional undergraduate and graduate students in pursuing careers in Public Relations or Communications.
Student scholarship winners will be announced in the summer and awarded their scholarships for the fall semester. They will also receive one year of FREE access to all PRSA-LA webinars and events, providing valuable networking opportunities and the chance to learn from seasoned PR professionals.
For more information about the PRSA-LA Scholarship Program and its impact, please visit the Scholarship homepage here.
Join PRSA-LA at Dodgers Night and help us hit a home run for the PRSA-LA Scholarship Program! Your support makes a difference. We’ll follow up with the attendees on where we’ll meet at the game for some fun networking. We look forward to seeing you there!
REGISTER HERE.

PRSA-LA At Breakfast With (ABW) ... Ethnic Media
2025-09-10 08:30 - 21:30 | SoCalGas, 9240 Firestone Blvd, Downey, CA, 90241, United States
PRSA-LA At Breakfast With (ABW) … Ethnic Media
Wednesday, September 10 • 8:00 – 10:00 am
Venue: SoCalGas – Energy Resource Center
9240 Firestone Blvd, Downey, CA 90241
REGISTER HERE

PRSA-LA is thrilled to unveil the full lineup for At Breakfast with Ethnic Media on Wednesday, Sept. 10 at the SoCalGas Energy Resource Center in Downey.

Katherine Picazo, Planning Editor, Telemundo 52 / NBC4
Ting-Yu Chang, Multimedia Journalist, World Journal
Brenda F. Verano, News Reporter, CALÓ News
Cora Jackson-Fossett, Managing Editor, LA Sentinel
Roberto Ticona, News Executive Producer, Noticias Estrella TV
Moderator: Raúl Gordillo, SoCalGas

Together, this dynamic panel reflects the depth and diversity of LA’s ethnic media landscape, spanning Spanish-language television, Chinese-language press, and Black press. They will share candid insights on what resonates with their audiences, how PR pros can approach multicultural newsrooms more effectively, and strategies for building lasting, authentic relationships.

Just off the 605 in Downey, the event includes a continental breakfast, free parking and a guided tour of the SoCalGas H2 Innovation Experience (Hydrogen Home). The first H2IE tour is at 8am, and the program starts at 8:30am.

Spots are limited. RSVP today!
REGISTER HERE

Credibility in the Chaos: How Brands Are Leading
2025-09-25 16:30 - 18:30 | Edelman, 1500 N El Centro Ave,, Los Angeles, 90028, United States
Credibility in the Chaos: How Brands Are Leading
Thursday, September 25 • 4:30-6:30pm PT
At Edelman LA, 1500 N El Centro Ave., Los Angeles, CA
REGISTER HERE
Edelman and PRSA Los Angeles invite you to a special event featuring insights and discussion on the newly released 2025 Edelman Trust Barometer Special Report: Brand Trust, From We to Me.
Today’s consumer is navigating a world shaped by financial pressure, cultural volatility, and fractured attention. And they’re expecting more from the brands they let in. Drawing on data from 15 countries, this report reveals that trust in brands is not only on the rise, it’s being redefined. No longer competing solely in the marketplace, brands are up against headlines about economic instability, cultural movements, and belief systems. Trust has become both a powerful asset and a fragile one, earned not just through purpose, but through personal value: optimism, emotional connection, education, and community.
In a year marked by global elections, eroding institutional trust, and the growing influence of creators, AI, and decentralized information ecosystems, brands are emerging as the new standard of credibility. Join us for a timely conversation exploring how brands, communicators, and industries are navigating this high-stakes environment—and what it now takes to earn and keep trust.
REGISTER HERE

PRSA-LA & PRophet - Earned Media Is the New SEO – How AI Search Has Changed the Game
2025-09-30 08:00 - 09:00 | CA
PRSA-LA & PRophet presenting
Earned Media Is the New SEO – How AI Search Has Changed the Game
Date: Tuesday, September 30
Time: 8:00–9:00 AM PDT
REGISTER HERE
Join PRSA-LA and PRophet on Tuesday, September 30, 2025, from 8:00–9:00 AM PDT for an eye-opening webinar on the future of brand visibility in the age of AI search. With more than 65% of searches now happening through platforms like ChatGPT, Claude, and Perplexity, traditional SEO tactics are losing ground. This session will explore why earned media is the new cornerstone of discovery, how generative AI prioritizes trusted editorial coverage, and what practical steps PR and marketing teams can take to win in this new landscape.
This is a FREE event for everyone but please RSVP.

Meet the Speakers:
Speaker Bios
Jason Brandt, CMO, PRophet
Jason Brandt is the Chief Marketing Officer of PRophet, a suite of essential, AI-powered tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. Brandt brings more than 30 years of industry experience building and managing digital businesses, driving innovation and scaling growth for global brands. Previously, Brandt held the position of Global Chief Innovation Officer for WPP’s Team, P&G, and served as the Chief Growth Officer at WPP company Grey Midwest, where he spearheaded growth strategies and fostered internal partnerships across Grey while delivering innovative CRM, digital and performance marketing capabilities to global brands. LinkedIn: https://www.linkedin.com/in/jason-brandt-4305032/

Mirza Germovic, SVP, AI Solutions & Advisory, Edelman
Mirza Germovic is the Senior Vice President of AI Solutions & Advisory on Edelman’s core AI team. He leads the development of the firm’s AI-powered solutions, helping clients strategically integrate generative AI into their marketing and communications ecosystems.​ Mirza has spent over a decade working with B2B partners and AI technologies, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative, television production, digital media, e-commerce, and direct-to-consumer operations.​ Prior to joining Edelman, Mirza held positions at The Walt Disney Company in digital media & innovation.​ LinkedIn: https://www.linkedin.com/in/mirzagermovic/

Marcel Goldstein, Managing Director, Global Corporate Affairs, Allison Worldwide
Marcel Goldstein is an AI-first communications leader and Managing Director of Global Corporate Affairs at Allison Worldwide, where he created the Allison AI Visibility Audit to strengthen brand presence in generative answers. He advises Fortune 500s and mission-led innovators across technology, energy, healthcare, construction, and safety, aligning reputation with growth, elevating executive visibility, and managing crises. Based in Washington, D.C., he brings a policy-aware lens and global perspective to every client engagement, blending strategy, storytelling, and risk management with AI-driven innovation to ensure organizations remain credible, visible, and resilient in a rapidly evolving information landscape. LinkedIn: https://www.linkedin.com/in/marcelgoldstein/

Tonya McKenzie, Founder, Sand & Shores
With over 20 years of experience in brand development, crisis communication, and strategic storytelling, Tonya has advised Fortune 500s, public agencies, nonprofits, and elected officials, including Microsoft, the YMCA, and the Redondo Beach Police Department. An international speaker, podcast host, and Los Angeles County Commissioner, she specializes in helping organizations and professionals control the narrative through integrated PR and emerging technologies, guiding brands to leverage innovation while building trust, visibility, and measurable impact in today’s evolving media landscape. LinkedIn: https://www.linkedin.com/in/tonyamckenzie/

Alice Martinez, VP of Emerging Technology, Zebra Partners
Alice Martinez is an award-winning public relations strategist and Vice President of Emerging Technology at Zebra Partners, a global integrated marketing and PR women-owned firm. With communications expertise at the dynamic intersection of technology and gaming, she manages high-performing teams that deliver creative strategies for Fortune 100 companies to independent industry leaders.LinkedIn: https://www.linkedin.com/in/martinezalice/

(Moderator)
John McCartney, APR, Founder, JMAC PR; PRSA-LA Board Member & Treasurer
John McCartney, APR, is the Founder of JMAC PR, a boutique firm that specializes in elevating tech startups through strategic media relations, thought leadership, and brand storytelling. With over 25 years of experience, John is recognized for securing top-tier earned media and increasing visibility for early-stage companies in emerging sectors such as AI, SaaS, adtech, and digital health. He serves as a board member of PRSA Los Angeles and mentors startup founders. He was named to Business Insider’s Tech PR 50 list and earned his APR accreditation in 2023. LinkedIn: https://www.linkedin.com/in/johnmccartney1/

REGISTER HERE

PRSA Foundation Presents: Advancing Hispanic Representation in PR and Communications
2025-10-08 14:00 - 15:00 | CA
Join the Conversation That Can Shape the Future of Our Industry
PRSA Foundation Presents: Advancing Hispanic Representation in PR and Communications
Wednesday, October 8, 2025 • 2:00 p.m. – 3:00 p.m. (PST)
REGISTER HERE
Hispanics make up nearly 20% of the U.S. population and drive one of the most powerful consumer markets in the world, yet they remain significantly underrepresented in public relations and communications. If U.S. Latinos were a country, they’d rank among the top 5 economies in the world ($4.1 Trillion). Hispanic outreach is no longer a nice add-on; it’s a business imperative. These numbers make one thing clear: Representation matters.
This inspiring virtual summit brings together industry titans to discuss:
• Proven strategies to attract and retain more Hispanic professionals.
• The power of mentorship and allyship in advancing careers.
• How Hispanic voices strengthen the future of communications.
Panelists:
Isabel Abislaiman, senior vice president and senior partner, FleishmanHillard
Michael Estevez, vice president, communications, Bristol Myers Squibb
Rosemary Mercedes, senior vice president, global communications, BBC Studios
Moderator: Stephen Chavez, president and CEO, ChavezPR
*All proceeds from registrations and sponsorships will go directly to the PRSA Foundation.
REGISTER HERE

Presenters

Isabel Abislaiman

Stephen Chavez

Michael Estevez

Rosemary Mercedes

61st PRism Awards
2025-10-09 18:00 - 21:00 | Los Angeles Herald Examiner, 1111 S Broadway,, Los Angeles, CA, 90015, United States
PRSA-LA 61st Annual PRism AwardsTHURSDAY, OCTOBER 9, 2025 • 6:00 PM – 9:00 PM at ASU CALIFORNIA CENTER’S HERALD EXAMINER BUILDING1111 S Broadway, Los Angeles, CA 90015
PRSA-LA is proud to present our 61st Annual PRism Awards, Los Angeles region’s premier awards program honoring excellence in public relations and communications. More than 200 PR and marketing professionals gather to celebrate the creativity, strategy, and stories that have shaped public discourse and elevated brand narratives throughout the year. This year’s theme, “Voices Elevated: A Celebration of Triumph & Truth,” honors the power of authentic storytelling and the impact of purpose-driven communications in shaping culture and inspiring change. Plan now and join us in this special night.

INDIVIDUAL TICKET PRICES EARLY BIRD MEMBERS $105 (BY AUG . 29) REGULAR MEMBERS $130

EARLY BIRD NON-MEMBERS $130 (BY AUG . 29) REGULAR NON-MEMBERS $155

PRSSA STUDENTS $65

REGISTER HERE

CLICK HERE TO BECOME AN EVENT SPONSOR
To purchase a Sponsorship Package or receive additional information about the 61st Annual PRism Awards, please contact:

Marisol B. Perez, MSPA, APR President of PRSA-LA 2025 marisol@missiondrivenpr.com

Tony Ferguson President-Elect of PRSA-LA 2026 tony@teamsocietyhouse.co

PRSA-LA Administrator executive.director@prsala.org

Thank You for Your Support!
DOWNLOAD A SPONSORSHIP KIT HERE

PRSA: Smarter PR Starts Here: Connect Your Pitching, Distribution & Measurement with Notified
2025-10-14 11:00 - 11:30 | CA
Smarter PR Starts Here: Connect Your Pitching, Distribution & Measurement with Notified
October 14, 2025 2:00 p.m. – 2:30 p.m. (Eastern Daylight Time)
REGISTER HERE

Work smarter, not harder. For PR pros, this is a lifestyle, not just an adage, so using multiple platforms and logins won’t cut it. You need one solution to take you from message to measurement. We’ll show you how GlobeNewswire, our media contacts database, and post-distribution analytics come together seamlessly in one place to help you work more efficiently, boost visibility and coverage, and deliver results that matter.
Learn how the Notified platform helps you:

Boost reach and AI visibility with GlobeNewswire’s exclusive press release enhancements.
Build better media lists and targeted outreach with Smart Search and Personalized Pitch.
Measure the success of your releases with Newswire Analytics – including AI citations!
Leverage one platform for all your pitching, distribution, analytics, and measurement needs.

Your Notified Hosts

Cheryl Douglas, Director, Product Management
Jimmy Kropelin, Agency & Channel Partnerships

REGISTER HERE

PRSA-LA Quality Time with PR Minds
2025-10-22 10:00 - 14:00 | The California Endowment, 1000 Alameda St, Los Angeles, CA, 90012, United States
Join us for PRSA-LA Quality Time with PR Minds
Wednesday, October 22, 2025 • 10 am – 2 pm
At The California Endowment
at 1000 North Alameda Street, Los Angeles, CA 90012
This event is sponsored by:

LA-based 501©(3) organizations are invited to a FREE four-hour session (lunch and panel discussion included) to collaborate with volunteer seasoned PR professionals to learn how to enhance their communications strategies and boost their organization’s outreach. During the event, nonprofits will:

Collaborate with communications professionals and their nonprofit representatives.
Engage in productive brainstorm sessions dedicated to the organization’s specific needs.
Receive expert advice to enhance their organization’s communications strategies.
Enjoy lunch while gaining insights from a distinguished panel of featured speakers.

We are now at capacity for nonprofit organizations participation. Thank you to all nonprofit organizations who signed up. You will received a participation confirmation from us.
We are still in need of Volunteers! If you are interested in sharing your expertise and giving back to our community, please fill out the form here.
For more information email: qualitytimeprminds@gmail.com

ICON 2025
2025-10-28 - 2025-10-30 | Washington Hilton, 1919 Connecticut Ave. N.W., Washington, D.C., DC, 20009, United States
ICON 2025
Washington, D.C.
Oct. 28-30, 2025

Washington Hilton • 1919 Connecticut Ave. N.W. Washington, D.C. 20009

VIEW AGENDA AND REGISTER HERE

Exciting news! Take a look at the detailed agenda that was just announced for ICON 2025, taking place in Washington, D.C. on Oct. 28-30. Whether you are interested in Data & Measurement, Digital Communications, Leadership & Management, Marketing Communications orReputation & Crisis Management, discover expert-led sessions that address each of these areas and more, plus numerous networking opportunities throughout the event. Note two new learning tracks: Emerging Trends & Technology and Wellness.

PRSA-LA & Zeno: Brand Love & Demand Research
2025-11-13 17:30 - 20:30 | Columbia Square Campus, 1550 N El Centro Ave, Suite 150,, Los Angeles , CA, 90028, United States
Brand Love & Demand Research
Presented by

Thursday, November 13 • 5:30–8:30PM PT
Venue: Columbia Square Campus, 1550 N El Centro Ave, Suite 150, Los Angeles
REGISTER HERE
BRAND LOVE ISN’T A TREND. IT’S A COMPETITIVE ADVANTAGE.
Join Zeno for an exclusive look at their latest Brand Love & Demand Study which reveals how to attract, nurture, and get consumers to commit to your brand.
Theresa Bertrand, Head of Planning, Zeno US
Allison McClamroch, Head of Brand, Zeno US
Zeno strategists Theresa Bertrand, Head of Planning, US, and Allison McClamroch, Head of Brand, US, will unpack the cart on what makes people love – or leave – a brand, how to win hearts across generations and cultures, and how to turn brand love into real commercial demand.
Panelists joining discussion about the role of brand love in how they engage with audiences and in culture will include:

Dana Balch
Director, Product & Consumer Communications, Tubi

Dana Balch is a strategic communications leader driving consumer-facing brand, creator, product, and corporate storytelling at Tubi. Previously at Tinder, she built bold, consumer-first brand moments, including collaborations with Megan Thee Stallion and Duolingo. She began her career in Ogilvy’s consumer PR division, working across automotive and home decor clients.

Johanna Albertsson
Senior Communications Manager, Califia Farms
Johanna Albertsson is a strategic communications professional with a passion for storytelling and cultivating strong, meaningful relationships. At Califia Farms, she oversees external product and executive communications, as well as partnerships. Previously, at The Lede Company, she built media strategies for global clients like Audi of America and Blue Bottle Coffee. In her spare time, Johanna enjoys all things hockey, especially the New York Rangers, and exploring the country with her husband, David and their dog, Skjei.

Philip Price Fry
Vice President, Communications & Brand Partnerships, Tinder
Philip Price Fry leads consumer brand, executive, product, trust & safety communications, and cultural partnerships at Tinder across the Americas. A strategic storyteller and cultural architect, he has built and led global communications functions across tech, entertainment, and fashion, ensuring brands don’t just make headlines, they shape industries.

Ready to be the brand they can’t quit?
REGISTER HERE

At Breakfast With...A PR Guide to Podcasts
2025-12-03 08:30 - 09:30 | CA
At Breakfast With…(A Virtual Event)
A PR Guide to Podcasts
Presented by PRSA-LA
Wednesday, December 3, 2025 • 8:30 AM – 9:30 AM

Full panel announced!
Get ready for A PR Guide to Podcasts, a virtual At Breakfast With event designed to help PR pros identify the right shows, craft standout pitches, prepare clients for authentic conversations, and build real relationships with podcast hosts. Plus, get insider tips on measuring impact and the trends shaping podcasting in 2026.

Featuring:

Glenn Gritzner – Host of Making Los Angeles (L.A. Times Studios)

Evan Lovett – Creator of LA In a Minute and Host of In a Minute with Evan Lovett.

Peniley Ramirez, Co-CEO and Exec. Dir.of Futuro Media, home to Latino USA

Moderated by:

Beverly White, Retired KNBC Anchor and Reporter

Learn what producers look for, what makes a great guest, and how podcasts can amplify your brand storytelling.
REGISTER NOW

PRSA-LA'S Holiday Party
2025-12-09 18:00 - 21:00 | Brews Brothers, 3000 W Olive Ave, Burbank, CA, 91505, United States
PRSA-LA Holiday Party
Date: Tuesday, December 9
Time: 6:00 – 9:00 PM
Venue: Brews Brothers, 3000 W Olive Ave, Burbank
Tickets: $25 Members | $40 Non-Members | $15 Students
Join us for an evening of connection, cheer, and community as we come together to celebrate the season with fellow PR and communications professionals. This year, we’re proud to partner with Wellnest, whom for more than 100 years, has been providing emotional health and wellness services for children, young adults, and families in Los Angeles.
As part of our celebration, we’re hosting a Toy & Self-Care Item Drive to support their ongoing work with youth and families.
We encourage guests to bring:
• New, unwrapped toys
• Self-care or personal hygiene items (lotions, skincare, journals, socks, etc.)
Every contribution helps brighten the season for the families they serve. We hope you’ll join us for great company, festive vibes, and a meaningful cause. Let’s celebrate the holidays together and spread some joy where it’s needed most!
REGISTER HERE
