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DTSTART;TZID=America/Los_Angeles:20230914T080000
DTEND;TZID=America/Los_Angeles:20230914T130000
DTSTAMP:20260404T180615
CREATED:20230622T222200Z
LAST-MODIFIED:20230906T195513Z
UID:23137-1694678400-1694696400@prsala.org
SUMMARY:Green PR
DESCRIPTION:Green PR\nThursday\, September 14 \n\n8am – 1pm PDT\n\nHosted by\n\n\nREGISTER HERE\n\n  \nWho should attend: This session is designed for any and all communications professionals – from public relations\, investor relations\, and marketing — at all levels\, including executives. \nA half-day seminar of speakers and panels describing the latest thinking\, strategies\, and issues facing companies and organizations in communicating their sustainability efforts\, compliance with a growing number of regulations\, responding to consumer demands for more sustainability products or operations\, how to answer accusations of “greenwashing” or respond to allegations of “woke capitalism” and more. \nOur opening session is with David Fenton\, founder of Fenton Communications\, one of PR Week’s 100 most influential PR people\, and considered a pioneer in social-cause public relations. Attendees will get a copy of his recent book – “The Activist’s Media Handbook.” Our luncheon speaker is Magali (Maggie) Delmas\, Professor of Management at the Institute of the Environment and Sustainability\, UCLA Anderson School of Management\, a foremost expert on corporate sustainability reporting. Maggie and her colleagues have recently released a “Transparency Index” into corporate sustainability. \nOther speakers during our morning panels include Eliza Ruggiero\, SVP of Abernathy H-Advisors; Erik Olvera\, Chief Campaigns Officer at Fenton Communications;  Erin Curtis\, Vice President at Fiona Hutton & Associates and former Deputy Secretary\, Communications & External Affairs at CalEPA; and Aurora Winslade\, Edison International’s Director of Sustainability. \n\n\n\n\n\nPricing: \nEarly bird rate (Sales end on Sep 6\, 2023): PRSALA members $200. Nonmembers $275 \nRegular rate: PRSALA members $275. Nonmembers $345. PRSSA Students $25 \nLunch session only: PRSALA members $50. Nonmembers $65. PRSSA Students $15. \nREGISTER HERE \n\n  \n\n\n\n\n\n\n\n\n\n\nSpeakers are: \n David Fenton\, named “one of the 100 most influential P.R. people” by PR Week and “the Robin Hood of public relations” by The National Journal\, founded Fenton in 1982 to create communications campaigns for the environment\, public health and human rights. For more than five decades he has pioneered the use of PR\, social media and advertising techniques for social change. Fenton started his career as a photojournalist in the late 1960s – his book Shots: An American Photographer’s Journal was published in 2005. He was formerly director of public relations at Rolling Stone magazine and co-producer of the No-Nukes concerts in 1979 at Madison Square Garden with Bruce Springsteen\, Bonnie Raitt\, James Taylor\, Jackson Browne\, and other artists. He has also helped create JStreet\, Climate Nexus\, the Death Penalty Information Center\, and Families for a Future. He sold Fenton a few years ago to work on climate change full time. (https://davidfentonactivist.com/) \nMagali Delmas is a Professor of Management at the UCLA Institute of the Environment and the Anderson School of Management. She is the director of the UCLA Center for Corporate Environmental Performance and the Center for Impact@Anderson. She was the President of the Alliance for Research in Corporate Sustainability (ARCS) from 2014 to 2017\, an organization that serves as a vehicle for advancing rigorous academic research on corporate sustainability issues. Her research interests are primarily in the areas of Business strategy and Corporate Sustainability. Magali Delmas has written more than 90 articles\, book chapters and case studies on business and the natural environment. She is the recipient of the Academy of Management/Organization and the Natural Environment Distinguished Scholar Award. She works on developing effective information strategies to promote conservation behavior and the development of green markets. Here is a short video of her recent work on green consumers\, and a link to her recent book: The Green Bundle: Pairing the Market with the Planet published at Stanford Press. (https://www.ioes.ucla.edu/person/magali-delmas/) \nEliza Ruggiero provides ongoing strategic communications and investor relations counsel to clients during special situations\, including mergers and acquisitions\, business transformations\, shareholder activism defense and proxy contests. Eliza brings an analytical approach to her work\, helping clients across a range of industries assess and develop stakeholder communications programs that effectively build and protect value.\nIn addition to her special situations work\, Eliza is passionate about advising clients on the implementation of Environmental\, Social and Governance (ESG) communications and disclosure programs. Eliza brings extensive experience advising clients on the development of ESG reports\, assessing ESG ratings and rankings\, helping clients enhance ESG disclosure\, implementing reporting frameworks and supporting constructive engagement with shareholders on ESG issues and proposals. (https://abernathy.h-advisors.global/portrait/eliza-ruggiero/) \nErik Olvera is an accomplished communications strategist with more than 20 years of experience working with several of the nation’s leading environmental\, LGBTQ\, racial justice and voting rights organizations. He currently serves as Fenton’s Chief of Issue Advocacy\, providing organizations focused on advocacy\, politics and social justice with communications strategy and support to achieve their goals through campaigns that increase awareness\, shape public discourse and build loyalty with new audiences. Prior to joining Fenton\, he served as the Chief Communications Officer at the Southern Poverty Law Center (SPLC)\, where he oversaw all aspects of the racial justice organization’s legal and public policy communications. While there\, he provided strategic guidance as the organization looked toward its future and led several projects to deepen the legacy organization’s work with the communities that it serves. Before SPLC\, he was the head of communications for environmentalist Tom Steyer’s GOTV and political organizations\, where he helped develop the Need to Impeach movement. He previously served as the Senior Director of Communications for Earthjustice\, where he was responsible for shaping discourse for the organization’s legal and public policy work. The Regis University alumnus also spent several years leading communications for the National Center for Lesbian Rights (NCLR)\, where he worked on a wide range of LGBTQ legislation and legal cases. Some of his work at NCLR includes designing the Born Perfect public education campaign to end conversion therapy on minors nationwide and developing the communications plan that helped lead to the 2015 U.S. Supreme Court marriage equality victory. (https://fenton.com/expert/erik-olvera/) \nErin Curtis\, Vice President\, Fiona Hutton & Associates\nIssue Areas: Water and Natural Resources\, Climate\, Air Quality\, Renewable Energy\, Environmental Regulations\, Public Lands\, Higher Education\, Federal\, State & Local Government\nExpertise: Strategic Media Engagement\, Reputation Management\, Message Development\, Crisis Communications\, Policy Development & Advocacy\, Stakeholder Engagement\, Issue Campaigns\, Event Planning\nRecognition: Associated Press – local journalism awards; National Council for Marketing & Public Relations District Communicator of the Year\nAffiliations: California Public Information Officials; PRSA California Capital Chapter; Phi Delta Kappa; California Community Colleges Public Relations Association (former); Association of California Community College Administrators (former); National Council for Marketing and Public Relations (former); National Institute for Leadership Development (Leaders 2004)\n(https://fionahuttonassoc.com/team/) \nAurora Winslade serves as Edison International’s director of Sustainability where she is responsible for the company’s sustainability strategy\, goals and programs\, publication of the annual sustainability report\, sustainability disclosures\, and serving as a key sustainability spokesperson for one of the nation’s largest all electric utilities that is helping lead the transformation of the electric industry towards a clean energy future. She previously was the director of the Office of Sustainability at Stanford University\, where she led the effort to advance operational sustainability across the university\, realize the goal of carbon neutrality by 2050 and zero waste by 2030\, and launched the Living Lab Fellowship Program for Sustainability in collaboration with Doerr School of Sustainability. Prior to Stanford\, Aurora was the director of Sustainability at Swarthmore College\, where she built and led the Office of Sustainability and launched new programs such as “To Zero by Thirty-Five: Swarthmore’s Carbon-Free Future Plan to Eliminate Swarthmore’s Carbon Emissions by 2035”; the college’s zero waste program; the award-winning Carbon Charge program; and the President’s Sustainability Research Fellowship program. Previously\, she has built\, led\, and redesigned sustainability and energy programs for the University of Hawaii System\, Hawaii Energy\, and the University of California Santa Cruz. She also co-founded and teaches in an international certificate program in “Social Entrepreneurship and Leading Change” with the Bard College Sustainable MBA program\, where she has been an instructor in the #1-Ranked Green MBA program in the U.S. (according to Princeton Review) since 2017. Aurora holds an MBA from Duke University and a Bachelor of Arts\, Agriculture\, Ecology & Political Economy from the University of California\, Santa Cruz. \n Dr. Howard Botts is CoreLogic’s Chief Scientist and Executive leader of the Science and Analytics team. Dr. Botts leads climate change and natural hazard science\, data science\, and geo-spatial professionals who generate and maintain solutions for the insurance\, real estate\, capital markets\, mortgage\, banking\, and energy industries. With more than 30 years of experience in geo-spatial modeling\, Dr. Botts is a recognized expert in developing natural hazard risk solutions and his work has been published extensively. He frequently presents to business and professional organizations on a variety of topics\, climate change impacts on the real estate ecosystem\, natural hazard risk\, and weather forensics. Dr. Botts earned both a Bachelor of Arts and a Master of Arts degree in geography from California State University at Northridge and received a Ph.D. in geography from the University of Wisconsin-Madison. \n\nREGISTER HERE \n\n 
URL:https://prsala.org/event/green-pr-summit-rand-institute/
LOCATION:RAND Corporation\, 1776 Main Street\, Santa Monica\, 90401\, United States
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20231007T083000
DTEND;TZID=America/Los_Angeles:20231007T120000
DTSTAMP:20260404T180616
CREATED:20230622T215341Z
LAST-MODIFIED:20231005T203025Z
UID:23123-1696667400-1696680000@prsala.org
SUMMARY:Quality Time with PR Minds
DESCRIPTION:Saturday\, October 7\n8:30 a.m. – 12:00 p.m.\n(light breakfast will be served)\nLocation:\nAllison\n3105 S. La Cienega Blvd\, Los Angeles\, CA 90016 \n  \nREGISTER HERE \nQuality Time with PR Minds is Back In Person! \nQuality Time with PR Minds is a one-day community service opportunity for PR professionals\, presented in partnership with the Center for Nonprofit Management. \nNow celebrating its 19th anniversary\, this annual event brings together professional volunteers and local nonprofits for one-on-one counseling. \nQuality Time with PR Minds is a great opportunity to give back to the organizations that make Los Angeles a great place to live and work and is a unique way to collaborate and share knowledge with other PRSA-LA members. Gain insight as you team up with other PR professionals and nonprofits for productive brainstorming sessions. \nAll PR\, communications\, and marketing professionals with at least two years of experience are welcome to volunteer. No experience working with nonprofits? No problem! You’ll be teamed up with other professionals to help come up with great ideas. \nUse your creative thinking\, and problem-solving skills to help local nonprofits with their communication challenges! \nEvent is free but you will need to RSVP.  \nThank you to our event sponsors: \nAllison \n \n  \nDoGoodery \n  \nCause Communications \n \n  \nMission Driven PR
URL:https://prsala.org/event/quality-time-with-pr-minds-6/
LOCATION:Allison\, 3105 S. La Cienega Blvd\, Los Angeles\, CA\, 90016\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/1-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20231012T140000
DTEND;TZID=America/Los_Angeles:20231012T150000
DTSTAMP:20260404T180616
CREATED:20231005T201512Z
LAST-MODIFIED:20231005T201847Z
UID:23591-1697119200-1697122800@prsala.org
SUMMARY:New to Freelance PR Work?
DESCRIPTION:  \n \nPRSA-LA Independent Practitioners Alliance (IPA) in-person programming alert!   \nIf you are new to independent contracting\, or thinking about going out on your own\, join us on Thursday\, October 12 from 2 p.m. – 3 p.m. to connect with tenured independent PR professionals for insights\, advice and have your questions answered. Joseph Marchelewski\, President and Owner at AIJ Communications and PRSA-LA Past President; Erik Deutsch\, Principal ExcelPR Group\, also PRSA-LA Past President; and Stacy Wonacott\, PRSA-LA Independent Practitioners Alliance Committee Head and Principal Stacy Schwartz PR\, among others\, will offer key takeaways for your business in a casual one-on-one setting. \n  \nEvent Details:  \nDate: Thursday\, October 12 \nTime: 2 p.m. – 3 p.m. \nLocation: The Wonderful Company\, 11444 W. Olympic Blvd.\, Los Angeles\, CA 90064 \nParking lot entrance on Butler Ave. \nCost: $20 for members/$25 for non-members \n*Parking is free* \nCoffee and light refreshments will be served \nRSVP HERE \n 
URL:https://prsala.org/event/new-to-freelance-pr-work/
LOCATION:The Wonderful Company\, 11444 W. Olympic Blvd.\,\, Los Angeles\, CA\, 90064\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231015
DTEND;VALUE=DATE:20231018
DTSTAMP:20260404T180616
CREATED:20221205T195506Z
LAST-MODIFIED:20221205T195506Z
UID:22436-1697328000-1697587199@prsala.org
SUMMARY:2023 PRSA ICON
DESCRIPTION:Plan Now and Save Money on ICON 2023 in Music City\nICON 2023 will bring its special blend of incomparable networking and professional development opportunities for public relations and communications professionals to Nashville\, Tennessee\, Oct. 15-17 at the Gaylord Opryland Resort & Convention Center. Join your fellow attendees from all over the map to share insights and explore new ideas. \nA special Early Bird Discount is in place only until Dec. 31\, 2022\, for ICON 2023.\nTake advantage of this cost-effective\, limited-time offer. It’s the lowest rate that will ever be offered for ICON 2023! Register Now! \nREGISTER HERE: \nhttps://www.prsa.org/conferences-and-awards/icon-2023
URL:https://prsala.org/event/2023-prsa-icon/
LOCATION:Nashville\, Tennessee\, United States
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20231026T180000
DTEND;TZID=America/Los_Angeles:20231026T210000
DTSTAMP:20260404T180616
CREATED:20230310T202914Z
LAST-MODIFIED:20231025T004727Z
UID:22881-1698343200-1698354000@prsala.org
SUMMARY:PRSA-LA 59th PRism Awards
DESCRIPTION:THURSDAY\, OCTOBER 26\, 2023 \n6:00 – 9:00 PM\nAT THE\nLos Angeles River Center & Gardens\n570 W Ave 26\, Los Angeles\, CA 90065\nPRSA-LA’s 59th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns\, tactical programs\, and professional merit will be held in person on October 26\, 2023\, at the Los Angeles River Center & Gardens. Join this prestigious event with your peers and colleagues! \nREGISTER NOW\nDOWNLOAD SPONSORSHIP FORM HERE. \n  \nWe are proud to announce the 38 finalists of this year’s PRSA-LA PRism Awards\, our Communications Team of the Year\, Mattel\, Inc.\, Barbie and Dolls Division\, and our Lifetime Achievement Award recipient\, Leo Pearlstein. \nLet’s honor these honorees and the best in strategic public relations and tactical execution by PR professionals throughout greater Los Angeles! With the theme of Rise Together\, the ceremony will celebrate the progress and diversity in the Los Angeles PR industry\, and confer more than 75 strategic campaign and tactics awards across a variety of categories\, in addition to special awards for Best in Show and the President’s Award. \n \n \nREGISTER NOW\n  \n \nTHANK YOU TO OUR CHAPTER SPONSORS!\n  \nCHAPTER PLATINUM SPONSOR \n  \nCHAPTER GOLD SPONSOR \n  \nCHAPTER SILVER SPONSOR \n 
URL:https://prsala.org/event/prsa-la-59th-prism-awards/
LOCATION:Los Angeles River Center & Gardens\, Mountains Recreation & Conservation Authority\, 570 West Avenue 26\, #100\, Los Angeles\, CA\, 90065\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20231108T160000
DTEND;TZID=America/Los_Angeles:20231108T170000
DTSTAMP:20260404T180616
CREATED:20231011T223454Z
LAST-MODIFIED:20231011T230233Z
UID:23625-1699459200-1699462800@prsala.org
SUMMARY:PRSA-LA's Young Professionals Office Hour
DESCRIPTION:PRSA-LA YP Office Hour\nWednesday\, November 8\n4 pm. – 5 p.m.\nZOOM Meeting ID: bit.ly/YPOFFICEHOUR \n  \nJoin us for PRSA-LA’s Young Professionals Office Hour\, an opportunity for young professionals or any individual who is starting a career in public relations to ask questions about the industry\, meet others\, or learn about resources. The Office Hour is much like seeing a professor at a specific time available to students\, and now it’s available for young professionals. \nIf you have team members or friends who could benefit from dropping by during the Office Hour\, pass along the information. \nZOOM Meeting ID: bit.ly/YPOFFICEHOUR \nThis is a free virtual event perfect for anyone starting their career in the PR field. \n  \n 
URL:https://prsala.org/event/prsa-las-young-professionals-office-hour/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/YP-Office-Hour-Nov-8-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20231206T110000
DTEND;TZID=America/Los_Angeles:20231206T120000
DTSTAMP:20260404T180616
CREATED:20231116T232250Z
LAST-MODIFIED:20231116T233032Z
UID:23712-1701860400-1701864000@prsala.org
SUMMARY:End-of-Year Reporting for PR\, Comms and Marketing
DESCRIPTION:As the year wraps up\, thorough end-of-year reporting becomes a crucial compass\, transforming key achievements\, insights\, and challenges into actionable strategies for future success. \nJoin Meltwater and PRSA LA for an exclusive lunch & learn uniting PR\, communications\, and marketing professionals for collaborative discussions on: \n• Identifying the most valuable metrics and KPIs for end-of-year reports.\n• Strategically adapting your reporting strategies for 2024\, considering the evolving landscape.\n• Grasping the pivotal role of data in informing decisions and measuring output. \nPRSA-LA Member: Price: $15.00\nNon-member: Price: $25.00 \n  \nRSVP HERE
URL:https://prsala.org/event/end-of-year-reporting-for-pr-comms-and-marketing/
LOCATION:CA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20231214T180000
DTEND;TZID=America/Los_Angeles:20231214T200000
DTSTAMP:20260404T180616
CREATED:20230725T013823Z
LAST-MODIFIED:20231129T222419Z
UID:23243-1702576800-1702584000@prsala.org
SUMMARY:PRSA-LA Holiday Cheers & Cocktails
DESCRIPTION:HOLIDAY CHEERS & COCKTAILS\n \nJINGLE\, JINGLE — IT’S TIME TO MIX & MINGLE! \nDate: December 14 \nTime: 6 – 8 PM \nVenue: Weber Shandwick Los Angeles \n1840 Century Park East\, Los Angeles\, CA 90067 (Rooftop) \n  \nPresented by PRSA-LA and Weber Shandwick Los Angeles. \n  \nREGISTER HERE \n  \nJoin us as we toast to the PR industry! \nMeet the new 2024 PRSA-LA Board of Directors \nBring an unwrapped toy and enter a raffle to win wine baskets\, gift cards\, beauty products\, and more! The toys are being donated to foster youth in Los Angeles through Five Acres. \n  \n*Hosted beer\, wine\, and light appetizers. \nTickets for PRSA-LA Members $20; Non-Members $35; includes entry in the Holiday Raffle. \n*First 50 people get a FREE parking voucher \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-holiday-party-3/
LOCATION:Weber Shandwick Los Angeles\, 1840 Century Park East (Rooftop)\, Los Angeles\, CA 90067\, 90067\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Cheers-and-Cocktails_2023.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240113
DTEND;VALUE=DATE:20240114
DTSTAMP:20260404T180616
CREATED:20231222T015343Z
LAST-MODIFIED:20231222T015343Z
UID:23769-1705104000-1705190399@prsala.org
SUMMARY:PRSA-LA Board Retreat
DESCRIPTION:
URL:https://prsala.org/event/prsa-la-board-retreat/
LOCATION:CA
CATEGORIES:PRSA-LA
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240215T180000
DTEND;TZID=America/Los_Angeles:20240215T200000
DTSTAMP:20260404T180616
CREATED:20231222T015737Z
LAST-MODIFIED:20240215T221608Z
UID:23771-1708020000-1708027200@prsala.org
SUMMARY:PRSA-LA 2024 The State of PR
DESCRIPTION:PRSA-LA 2024 The State of PR \n“Embracing A New Frontier: AI’s Impact on PR” \nThursday\, Feb. 15 at 6 p.m. \nIndie Desk\n333 S Grand Ave Suite 3310\, Los Angeles\, CA 90071\nIn the Wells Fargo North Tower\n \n  \nThis event is currently sold out! \nParking Information: \nMust enter the Parking Structure at 330 South Hope Street (street level). Parking Validation is available for $10 after 5:01 pm\nThere are also plenty of streets and parking lots surrounding the venue.\nCash lots are available on 2nd/Grand and 1st/Olive that are within walking distance. Meters in front of the Wells Fargo building on Grand Ave. and at the rear on Hope Street side are free after 6 pm. \nCheck-In Information:\nCheck-in will be in the lobby. The venue is in the Wells Fargo North Tower building. \nEvent Details: \nEveryone is talking about artificial intelligence at conferences\, over the kitchen table\, and at work. Come and hear how PR leaders are harnessing the power of artificial intelligence tools and dealing with the ethical dilemmas AI presents to the PR industry. \n  \nOur panel of PR luminaries includes: \nModerator: Fred Cook\, Director of the Annenberg Center of Public Relations\, University of Southern California \nPanelists: \nEmily Scherberth\, Managing Director\, APCO Worldwide West; North America Tech Practice Lead \nMelanie Gazazian\, TriplePoint PR \nDainius Krasauskas\, Public Relations & Advertising Graduate Student\, University of Southern California\, USC Annenberg \nPatrick Buchanan\, Vice President of Brand Marketing\, Lulus \n  \nAgenda: \nThursday\, February 15\, 2024 \n6 p.m. Networking Reception \n7 p.m. Program \nLet’s navigate the AI PR landscape together! \nSpeakers’ Bios: \nFred Cook\nChair Emeritus\, Golin\nDirector\, USC Center for Public Relations \n  \nFred Cook has worked at Golin for over 35 years and credits the company’s culture for his long tenure with the firm. \nDuring his time with the agency\, Cook has had the privilege to work with a variety of high-profile CEOs\, including Herb Kelleher\, Jeff Bezos\, and Steve Jobs. He has also managed a wide scope of crises for his clients\, including airline crashes\, product recalls\, and sexual harassment.  He is also partially responsible for unleashing several cultural phenomena\, like the Teenage Mutant Ninja Turtles\, Pokémon\, and the seedless watermelon. \nFred is proud of the firm’s accomplishments\, but he is even more excited about the future. The world is experiencing profound changes in demographics\, globalization\, multiculturalism\, and technology which are impacting the way people communicate with each other. To stay ahead of these changes\, Golin adopted a proprietary business model called g4\, to deliver deeper insights\, bigger ideas\, and broader engagement to their clients. Since then\, Golin has been named ‘Agency of the Year’ more than a dozen times. \nIn 2014\, Cook published “Improvise – Unconventional Career Advice from an Unlikely CEO\,” which shares the wisdom he gained as a cabin boy on a Norwegian tanker\, a doorman at a 5-star hotel\, and a chauffeur for drunks. In 2015\, after speaking on college campuses around the world\, Fred accepted an additional position with the University of Southern California as the Director of the USC Center for Public Relations at the Annenberg School whose mission is to shape the future of public relations and those who will lead it – through research\, education and thought leadership. \nFred is frequently invited to speak at major industry conferences\, most recently the AMEC Summit\, ICCO Global Summit\, and PRCA Americas Conference. Recognized throughout the industry for his leadership\, Fred has received numerous awards for his contributions to public relations including the Lifetime Achievement Awards from the Holmes Report\, PR Week\, and PRSA. In 2021\, Fred was inducted into the PRWeek Hall of Fame. \nFred and his wife Cheryl have two children and live in Los Angeles. \n  \nEmily Scherberth\nManaging Director\,\nAPCO Worldwide West\, North America Tech Practice Lead \n  \nEmily Scherberth is the managing director of APCO Worldwide’s West region and serves as North America Tech practice lead. She is based in Southern California. Ms. Scherberth is a seasoned corporate communications executive with more than two decades of experience as a storyteller\, qualitative researcher\, and business strategist. She has guided several Fortune 500 companies as well as early-stage tech and healthcare startups over the course of her career\, serving as a trusted counselor to venture capital firms\, serial entrepreneurs\, and other C-suite executives. \nPrior to joining APCO\, Ms. Scherberth was the founder and CEO of Symphony PR & Marketing\, Inc.\, a consultancy that worked with disruptive technology\, digital health\, and healthcare delivery companies. At Symphony\, she advised CEOs\, created thought leadership platforms\, and developed go-to-market strategies for more than two dozen startups including Justin.tv (Twitch)\, ZipRecruiter\, Media Temple\, and Crossover Health\, and led corporate communications for iconic companies like Mayo Clinic. She also served as an interim head of communications and marketing for several companies in transition and helped executive teams transform their organizations into high-performing cultures. Prior to Symphony\, Ms. Scherberth led the consumer technology practice at Allison+Partners\, Los Angeles\, expanding its portfolio of business to include YouTube and raising the company’s visibility during the rise of Silicon Beach. Earlier in her career\, she led award-winning teams at agencies like Fleishman-Hillard and MSLGroup on high-profile consumer brands such as Yahoo!\, Nestlé\, Nike\, and General Motors. \nMs. Scherberth holds a Bachelor of Arts in Communication Studies from Loyola Marymount University and a Master of Arts in Communication Studies from California State University\, Northridge. She is also an experienced speaker and moderator and has served as an adjunct professor of communications for more than 14 years at various universities across Southern California including Loyola Marymount University\, California State University\, Fullerton\, and California State University\, Dominguez Hills. \n  \n \nMelanie Gazazian \nTriplePoint PR\nPRSA-LA Young Professionals Lead \nMelanie Gazazian has been in the PR industry for the last four years with a focus on technology\, startup culture\, virtual reality\, and video games. After her first internship\, she knew this would be the career for her. \nMelanie graduated from USC with a Master’s in Public Relations and Advertising after graduating with a B.A. in Sociology and English from the University of La Verne. She is currently an Account Executive at TriplePoint PR supporting accounts like Blizzard Entertainment\, Paradox Interactive\, and more. \nAt TriplePoint\, she worked in-house at Blizzard Entertainment as an in-house consultant\, continues to lead several high-profile accounts\, and holds the record for the fastest promotion from Associate\, to Account Coordinator and finally to Account Executive today. \nAside from work\, she is an adult supporter of the youth Leadership Team with the International Order of the Rainbow for Girls after serving on the team for 2 years as a girl herself. During her time from 2015-2017\, the team created the Leadership Program that is still used today and facilitated the first Disneyland Takeover. \n  \n  \n \nDainius Krasauskas\nPublic Relations & Advertising Graduate Student\nUniversity of Southern California\, USC Annenberg\n \nDainius Krasauskas is an overly curious\, long-haired European creative who loves to innovate. Before joining USC to pursue a Masters in PR and advertising\, he brought the Bavarian Prime Minister to a former employer to play with robots\, art-directed a rap video with over 20 million views for a soccer superstar\, and composed music for one of Europe’s largest modern art museums. He also loves early seasons of “The Simpsons\,” generative AI and bossa nova. \n  \n  \n  \n  \nPatrick Buchanan \nVice President of Brand Marketing\, Lulus \nPatrick Buchanan serves as Senior Vice President of Brand Marketing at Lulus. He joins the organization during an a critical period of growth\, leading the charge in establishing the brand’s identity\, shaping market perception and translating creative concepts into impactful campaigns to ensure the brand remains at the forefront of the ever-evolving fashion landscape. As a member of Lulus’ leadership team\, Patrick plays a pivotal role in guiding the brand’s trajectory and propelling it to new heights of success. \nAs an award-winning marketing executive with more than 15 years of experience\, Patrick is no stranger to leading culture defining\, barrier-breaking campaigns. Prior to Lulus\, Patrick served as VP of Marketing at Good American\, the first-fully inclusive women’s fashion brand\, where he spearheaded brand marketing initiatives that challenged the status quo and worked to ensure the Good American brand was at the forefront of the inclusivity movement. Before Good American\, Patrick served as senior director of brand marketing at Universal Music Group\,  collaborating with some of the world’s top musicians\, including Lil Wayne\, Nas\, Justin Bieber and more\, to forge closer connections between fans and their favorite artists through fashion. He also previously held key marketing roles at K-Swiss and fashion footwear leader\, Creative Recreation\, where he drove brand-defining global initiatives. \nAn innovator at heart\, Patrick has forged his own path in the fashion industry\, with campaigns that challenge societal norms and the status quo. As a disruptor\, super-connector\, and conversation driver\, his work has garnered global attention with some of the biggest talent in music and entertainment. Leading with brand-forward initiatives and strategic partnerships\, he continues to out-pace his track record\, building relevance and bolstering bottom lines.
URL:https://prsala.org/event/prsa-la-2024-state-of-the-state-of-pr/
LOCATION:Indie Desk\, 333 S. Grand Ave. Suite 3310\, Los Angeles\, CA\, 90071\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/The-State-of-PR-2024-sq.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240222T114500
DTEND;TZID=America/Los_Angeles:20240222T140000
DTSTAMP:20260404T180616
CREATED:20240120T041515Z
LAST-MODIFIED:20240214T184841Z
UID:23883-1708602300-1708610400@prsala.org
SUMMARY:AT BREAKFAST WITH... A Visit to Telemundo 52 & NBC4 Newsroom
DESCRIPTION:PRSA-LA NBC4 & TELEMUNDO 52 NEWSROOM VISIT \nThis event is currently sold out.  \nYou are invited to a PRSA-LA newsroom visit to Telemundo 52 and NBC4. \nThis will be a unique opportunity for 20 participants to take part in an intimate conversation with news leaders from both stations\, as well as a studio tour. \nThursday\, February 22 \n11:45am – 2:00pm – Lunch will be served. \n100 Universal City Plaza\, Bldg. 2120\, Universal City\, CA 91608 \n\nMeet Todd Mokhtari\, President and General Manager of Telemundo 52 and NBC4.\nHear from Telemundo 52 & NBC4 News Leaders including producers and assignment desk.\nEnjoy a tour of the news studios.\nHost and Moderator: Lizette Carbajal\, Vice President of Community Relations & Communications\, Telemundo 52 and NBC4\n\n  \nAttendance is limited and tickets to our first on-site newsroom visit since before the pandemic will sell out fast. Reserve your spot now. \nCost: $60 for members\, $75 for non-members. 5 max/agency. \nREGISTER HERE \n  \nThank you to our sponsor!  \n \n  \n  \n 
URL:https://prsala.org/event/at-breakfast-with-a-visit-to-telemundo-52-nbc-4-newsroom/
LOCATION:Telemundo 52 NBC4\, 100 Universal City Plaza Building 2120\, Universal City\, CA 91608\, CA\, 91608\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/abw-telemundo-nbc.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240302T080000
DTEND;TZID=America/Los_Angeles:20240302T180000
DTSTAMP:20260404T180616
CREATED:20240111T195918Z
LAST-MODIFIED:20240119T025310Z
UID:23845-1709366400-1709402400@prsala.org
SUMMARY:PRSSA WESTERN REGIONAL CONFERENCE
DESCRIPTION:REGISTER NOW!\n \nPRSSA WESTERN REGIONAL CONFERENCE \nSat.\, Mar. 2 • 8am – 6pm \nCalifornia State University\, Northridge\, Grand Salon\n18111 Nordhoff St\, Los Angeles\, CA 91330\n \nJoin CSUN PRSSA and PRSA-LA at the Western District Conference on Saturday\, March 2\, 2024 from 8 a.m. – 5 p.m. Connect with PR professionals\, collaborate with other campuses and get some merch! Stay up to date with the conference by following us on Instagram @CSUNPRSSA and @PRSALA. We are excited to meet you! \nFeaturing Keynote Speaker Matt Prince. \nRSVP by Feb. 23 to secure your seat! \nCOST: \nPACKAGE ONE: $35 \nIncludes entrance fees\, breakfast and lunch\, mixer with industry professionals \nPACKAGE TWO: $65 \nIncludes entrance fees\, breakfast and lunch\, mixer with industry professionals\, tote bag\, t-shirt\, and more. \nREGISTER HERE \n  \n 
URL:https://prsala.org/event/prssa-student-conference/
LOCATION:CA
CATEGORIES:PRSA-LA,PRSSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSSA-event-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240417T130000
DTEND;TZID=America/Los_Angeles:20240417T140000
DTSTAMP:20260404T180616
CREATED:20240415T192850Z
LAST-MODIFIED:20240415T194627Z
UID:24262-1713358800-1713362400@prsala.org
SUMMARY:PRSA Webinar: Boost Your News Writing Skills
DESCRIPTION:Boost Your News Writing Skills\nApril 17\, 2024 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\n\n\nMany of today’s communicators enter the field of public relations without ever having worked in a newsroom. Yet those same professionals are tasked with writing news releases\, contributed articles and advertorials where news editors and reporters are the target audience and gatekeepers. \nBy the end of this informative\, interactive webinar\, participants will be able to: \n\nCraft high-impact news releases.\nCapture an editor’s attention quickly.\nMake their news stories easier to read and understand.\nIdentify the most popular news topic among all readers.\nUnderstand the differences between advertorials and contributed articles.\nKnow when not to send out a news announcement.\n\nFREE TO MEMBERS.  \nRSVP HERE
URL:https://prsala.org/event/prsa-webinar-boost-your-news-writing-skills/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240424T110000
DTEND;TZID=America/Los_Angeles:20240424T120000
DTSTAMP:20260404T180616
CREATED:20240415T193104Z
LAST-MODIFIED:20240415T194851Z
UID:24264-1713956400-1713960000@prsala.org
SUMMARY:PRSA Webinar: APR Panel Presentation: Secrets to Success
DESCRIPTION:APR Panel Presentation: Secrets to Success\nApril 24\, 2024 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her Accreditation process. \nYou will learn how to present your research\, planning\, implementation and evaluation (RPIE) work\, have a chance to ask questions and see why the project won national and regional awards. \n\n\n\n\nSpeaker\n\n\n\n \nJuanita Traughber\, MBA\, APR\n\n\n\n\nRegister Now\n\n\nEvent is FREE to members.
URL:https://prsala.org/event/prsa-webinar-apr-panel-presentation-secrets-to-success/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240424T183000
DTEND;TZID=America/Los_Angeles:20240424T203000
DTSTAMP:20260404T180616
CREATED:20240410T230228Z
LAST-MODIFIED:20240424T193801Z
UID:24231-1713983400-1713990600@prsala.org
SUMMARY:ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape
DESCRIPTION:Join PRSA-LA for an in-person ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape on Wednesday\, April 24\, 6:30 pm at the Beverly Hills City Hall Municipal Gallery at 455 N. Rexford Drive\, Room 220\, Beverly Hills.\n\n\n\nGenerously sponsored by Herbalife\, Notified\, and VPE Communications\, this event brings you a discussion with top local journalists who will share their insider perspectives on the evolving face of traditional journalism\, key trends including media consolidation and AI technology\, and the impact of digital media consumption. Learn the strategies to adapt and seize the opportunities.\n\n\n\nREGISTER HERE\n\n\n\nMeet our Panelists:\n\n\nHector Becerra\n\n\nManaging Editor\, \nLA Times\n\n\n\n\n\n\n\n\nCora Jackson-Fossett\n\n\nManaging Editor\,\nLos Angeles Sentinel and LA Watts Times\n\n\n\n\n\n\n\n\nLori Streifler\n\n\nPresident\, \nCity News Service\n\n\nArmando Barragan\nManager of Broadcast and Digital News Coverage\,\nABC7 (KABC-TV) Los Angeles \n\n\n\n\n\n\n\n\nModerator: \n\n\nSusan Hirasuna\n\n\nAnchor\, Fox 11 News\n\n\n\n\nREGISTER HERE\n\n\n\n\nA HUGE THANK YOU TO OUR EVENT SPONSORS:
URL:https://prsala.org/event/abw-after-dark-challenges-and-opportunities-in-l-a-s-rapidly-changing-media-landscape/
LOCATION:Beverly Hills City Hall Municipal Gallery\, 455 N. Rexford Drive\, Room 220\, Beverly Hills\, CA\, 90210\, United States
CATEGORIES:PRSA-LA
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240502T183000
DTEND;TZID=America/Los_Angeles:20240502T203000
DTSTAMP:20260404T180616
CREATED:20240429T232013Z
LAST-MODIFIED:20240430T233521Z
UID:24367-1714674600-1714681800@prsala.org
SUMMARY:PRSA-LA: Young Professional Mixer\, SPRING INTO PR
DESCRIPTION:REGISTER HERE \nThe Young Professional’s Committee is excited to invite you to their first mixer of the year\, SPRING INTO PR on May 2 from 6:30 to 8:30 p.m. at the Arts District Brewing Co. This is the first of many networking mixers the committee is putting on\, and we’d love to have you there! \nCome mingle with young PR pros and veterans alike – who knows\, you may meet your future colleagues! Your first drink is on us\, and we’ll have light appetizers available free of cost. \nWe’re looking forward to seeing you soon! \nREGISTER HERE \nThank you to our event sponsors! \n\n\n\n \nLeshelle Sargent of\nAmazon MGM Studios PR
URL:https://prsala.org/event/prsa-la-young-professional-mixer-spring-into-pr/
LOCATION:Arts District Brewing Company\, 828 Traction Ave\, Los Angeles\, CA\, 90013
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240509T120000
DTEND;TZID=America/Los_Angeles:20240509T130000
DTSTAMP:20260404T180616
CREATED:20240415T193906Z
LAST-MODIFIED:20240415T193928Z
UID:24268-1715256000-1715259600@prsala.org
SUMMARY:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
DESCRIPTION:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources\nMay 9\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nThe past two reports published by the Commission on Public Relations Education (2017\, 2023) found that public relations practitioners were not satisfied with the ethics skills of young professionals\, so a new study was conducted that focused on identifying what are the essential ethics skills and which of these are perceived as lacking in our profession today. \nThe insights are based on a national survey with more than 300 public relations professionals followed by a second national survey with both public relations professionals and educators. Their personal perceptions of preparedness to serve as ethics advisers in their organization were assessed. They were also asked to identify the most common ethical issues facing them today. Some of the results may be considered surprising. \nBy the end of this webinar\, participants will: \n\nDiscover what are the essential ethics skills in public relations today.\nAssess their own mastery of these core ethics skills.\nLearn about resources available for enhancing their ethics skills.\n\n\n\n\n\nSpeaker\n\n\n\n\n \nMarlene Neill\, Ph.D.\, APR\, Fellow PRSA\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs in ethics for this webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-storytellers-series-essential-ethics-competencies-in-public-relations-common-deficiencies-and-helpful-resources/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240509T120000
DTEND;TZID=America/Los_Angeles:20240509T130000
DTSTAMP:20260404T180616
CREATED:20240426T212531Z
LAST-MODIFIED:20240426T213747Z
UID:24350-1715256000-1715259600@prsala.org
SUMMARY:PRSA-LA IPA Virtual Programming Session - Becoming a Trusted Advisor
DESCRIPTION:IPA Virtual Programming Session: Becoming A Trusted Advisor \nThursday  |  May 9  | Noon – 1 pm \nVia Zoom \nREGISTER HERE\nEarning the trust of senior executives (and those who may be skeptical of PR) and persuading them to follow our counsel is essential to our success as communication professionals. But\, how do we develop these skills for our clients and for the teams we lead? Whether it’s creating a corporate narrative\, lining up talking points for a critical interview\, drafting a pivotal keynote\, preparing for an upcoming earnings call\, or inspiring and motivating your internal teams\, communicating effectively and persuasively remains essential. And\, it’s equally essential for a communications leader to command the trust and respect of their internal executives and actually get them to follow. \nJoin PRSA-LA’s Independent Practitioners Alliance group for a virtual programming session where you will hear frameworks and techniques\, along with real-world examples—including not just best practices but common mistakes to avoid – on how to become a trusted advisor to your clients and internal teams. \nTickets: Member $15; Non-Member $25 \nPanelist: \nJosh Reynolds\nJosh Reynolds is a marketing consultant and executive coach who has advised high-growth companies globally for more than 15 years. In January 2017\, he founded his own firm\, Rob Roy Consulting\, based on the belief that authentic purpose and personal conviction are the foundations of all persuasive communication. Josh coaches high-profile CEOs and senior executives on perfecting the corporate narrative and advises marketing and communications teams on becoming trusted advisors. He also frequently teaches on the topic of persuasive storytelling at the prestigious Stockholm School of Economics. Prior to Rob Roy\, Josh has been a Gartner analyst\, a WPP agency CEO\, and a data science startup CMO. \nLinkedIn:\nhttps://www.linkedin.com/company/rob-roy-consulting/ \nJennifer Berson\nJen Berson is a former civil litigator turned Founder of Jeneration PR and Jeneration Academy. As an award-winning PR agency owner and mentor\, Jen champions the agency model for ambitious women seeking a satisfying\, high-powered career that doesn’t require the sacrifice of personal & family time to make a powerful impact. She has helped thousands of international boutique digital agency owners quickly scale their businesses to six figures and beyond\, and has been recognized by Inc. Magazine\, Forbes\, Apple\, Entrepreneur and PR Week for her expertise in media relations and building a profitable agency. \nLinkedIn:\nhttps://www.linkedin.com/in/jenerationpr/\nInstagram:\nhttps://www.instagram.com/jenerationpr/\nFacebook:\nhttps://www.facebook.com/JenerationBuzz \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-ipa-virtual-programming-session-becoming-a-trusted-advisor/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/ipa-may-9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240515T120000
DTEND;TZID=America/Los_Angeles:20240515T130000
DTSTAMP:20260404T180616
CREATED:20240415T194044Z
LAST-MODIFIED:20240415T194044Z
UID:24271-1715774400-1715778000@prsala.org
SUMMARY:PRSA Webinar: How Can Practitioners Make Their Crisis Communication Evidence-based?
DESCRIPTION:How Can Practitioners Make Their Crisis Communication Evidence-based?\nMay 15\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to hear Jo Detavernier\, APR\, SCMP\, principal of Detavernier Strategic Communication\, explain what an evidence-based approach to crisis communication entails. \nDetavernier will give his audience an introduction to established and emerging crisis communication research. Among the “classics” he will discuss are Situational Crisis Communication Theory and Stealing Thunder Theory. His venture into the realm of emerging research will include among other things recent findings about the impact of vocal cues on crisis communication and academic research into how heuristic biases lead communicators astray. Detavernier also will discuss how practitioners can implement academic insights into how they help organizations prepare for and conduct crisis communication. \nBy the end of this webinar\, participants will be able to: \n\nUnderstand what an “evidence-based” approach to their discipline entails.\nApply Situational Crisis Communication Theory and Stealing Thunder Theory.\nApply insights from a selection of research from emerging and adjacent fields of inquiry.\nIncorporate an evidence-based approach into their crisis communication plans and training programs.\n\n\n\n\n\nSpeaker\n\n\n\n \nJo Detavernier\, APR\, SCMP\n\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-how-can-practitioners-make-their-crisis-communication-evidence-based/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240516T180000
DTEND;TZID=America/Los_Angeles:20240516T200000
DTSTAMP:20260404T180616
CREATED:20240510T200215Z
LAST-MODIFIED:20240510T200222Z
UID:24380-1715882400-1715889600@prsala.org
SUMMARY:PRSA-LA AAPI Heritage Month Networking Mixer
DESCRIPTION:Come celebrate AAPI Heritage Month with both PRSA-LA and AAJA-LA on Thursday\, May 16th at 6:00 pm PDT at Bombay Palace\, located at 8690 Wilshire Blvd.\nAttendees will have the opportunity to make new connections and to hear others share their AAPI background and story and the important issues facing the AAPI community.\nThe first drink is on us – see you there!\n\nBombay Palace\n8690 Wilshire Blvd\, Beverly Hills\, CA 90211\nView on map\n\nMay 16\, 2024\, 6:00pm PT\n\nREGISTER HERE.
URL:https://prsala.org/event/prsa-la-aapi-heritage-month-networking-mixer/
LOCATION:CA
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240605T090000
DTEND;TZID=America/Los_Angeles:20240605T100000
DTSTAMP:20260404T180616
CREATED:20240415T194357Z
LAST-MODIFIED:20240415T194357Z
UID:24273-1717578000-1717581600@prsala.org
SUMMARY:PRSA: APR: Nuts and Bolts – APR Examination
DESCRIPTION:APR: Nuts and Bolts – APR Examination\nWednesday\, June 5 from Noon-1 p.m. ET \nThis session will focus on the APR exam and discuss the knowledge\, skills and abilities (KSAs) that it evaluates. It will explain how test questions are formatted and the candidate experience with the exam. \nPresenter\nAshley Manz\, APR \n  \nThis webinar is FREE to members. \nRSVP HERE
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination-2/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240606T150000
DTEND;TZID=America/Los_Angeles:20240606T160000
DTSTAMP:20260404T180616
CREATED:20240604T193937Z
LAST-MODIFIED:20240604T195844Z
UID:24436-1717686000-1717689600@prsala.org
SUMMARY:The Museum of Public Relations: Pride\, Prejudice\, and Politics Webinar
DESCRIPTION:Thursday\, June 6\, 2024\, 6pm ET / 3PM PST\nCo-produced with PRSA\n \nREGISTER for this event over ZOOM  \nAdmission is FREE \n  \nPride\, Prejudice\, and Politics\nCommunicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media\, culture\, and politics\, we are also under unrelenting attack at the legislative level in many states\, and many of our most vulnerable are being targeted in schools\, religious institutions\, libraries\, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks. \nHow can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHOST Cathy Renna (she/her)\,\nCommunication Director\, National LGBTQ Task Force \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKEYNOTE Sandra Perez (she/her)\, Executive Director\, NYC Pride | Heritage of Pride \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaeve DuVally (she/her)\, Principal\, Glasheen & Co. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAndy Slaughter (he/him)\, Corporate Communications Strategist\, Amazon \n 
URL:https://prsala.org/event/the-museum-of-public-relations-pride-prejudice-and-politics-webinar/
LOCATION:CA
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/banner-Pride-20204-stonewall-LR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240613T120000
DTEND;TZID=America/Los_Angeles:20240613T130000
DTSTAMP:20260404T180616
CREATED:20240415T194531Z
LAST-MODIFIED:20240604T201222Z
UID:24275-1718280000-1718283600@prsala.org
SUMMARY:PRSA Webinar: From Here to Sobriety: The Softer Side of Leadership
DESCRIPTION:From Here to Sobriety: The Softer Side of Leadership \nJune 13\, 2024\n3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) / 12 p.m. – 1 p.m. (PST) \nFREE TO PRSA MEMBERS. \nRegister Now\n\n\nToo often leaders feel they must be strong\, tough and decisive\, that to admit or show weakness will only undercut them and make them ineffective leaders. That is how Leonard Greenberger\, vice president of AKCG\, felt until he experienced a medical crisis because of years of prescription drug abuse. \nAfter a week on a psych ward\, five weeks in rehab\, 20 weeks of intensive outpatient therapy and more than two years of sobriety\, he has come to understand that all of that is exactly wrong. \nIn this PRSA Learning Webinar\, Greenberger will share these hard-won lessons — how asking for help is a sign of strength; the importance of being present for those you care about most; how being willing to show your vulnerability can break down barriers; the comfort in giving yourself grace; and so much more — so attendees can understand how revealing their “softer sides” can help them to become more effective leaders. \nBy the end of this webinar\, participants will learn: \n\nWhat constitutes soft leadership skills.\nHow to cultivate and deploy soft leadership skills.\nHow to become more effective leaders.\n\n  \n\n\n\n\nSpeaker\n\n\n\n\n \nLeonard Greenberger\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-from-here-to-sobriety-the-softer-side-of-leadership/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240620T090000
DTEND;TZID=America/Los_Angeles:20240620T100000
DTSTAMP:20260404T180616
CREATED:20240604T194451Z
LAST-MODIFIED:20240604T194451Z
UID:24440-1718874000-1718877600@prsala.org
SUMMARY:PRSA: APR+M Process and Overview: Everything You Need to Know
DESCRIPTION:APR+M Process and Overview: Everything You Need to Know \nJune 20\, 2024 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time) \nEVENT IS FREE TO ALL. REGISTER HERE \n\n\n  \nJoin this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry! \nMilitary communicators who hold the Accreditation in Public Relations + Military (APR+M) will host an engaging and informative session that will cover all the necessary steps and requirements for obtaining APR+M including the application process\, the panel presentation\, exam and maintaining the accreditation in the future. \nWhether you are a public affairs officer or enlisted servicemember\, civilian communicator or contractor\, this webinar is a must-attend for anyone looking to enhance their professional credentials and distinguish themselves amongst the ranks of military PR pros! \nDon’t miss out on this valuable opportunity to learn from defense industry experts and take your career to the next level. \nSpeakers\n\nCmdr. Beth Teach\, APR+M\, U.S. Naval Air Forces Public Affairs Officer\nSaba Brown\, APR+M\, Secretary of the Air Force\, Office of Public Affairs\, Chief\, Leadership Development
URL:https://prsala.org/event/prsa-aprm-process-and-overview-everything-you-need-to-know/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260404T180616
CREATED:20240604T194709Z
LAST-MODIFIED:20240604T195659Z
UID:24442-1719316800-1719320400@prsala.org
SUMMARY:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
DESCRIPTION:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org \nJune 25\, 2024  \n12:00 p.m. – 1:00 p.m. (PST) \nEVENT IS FREE TO PRSA MEMBERS \nREGISTER HERE \n\n\nInformation is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out\, team goals get misaligned\, culture starts to suffer\, and trust and transparency begin to disappear within an organization. \nSmart Brevity is helping top communicators keep teams connected\, supported and sprinting in the same direction. \nJoin Emily Inverso\, head of content and communication strategy at Axios HQ to learn: \n\nSmart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.\nCommunication strategy: Get a peek at the “Up\, Down & Around” approach that creates org-wide transparency.\nSmart Brevity before & after: An Axios editor will do a live\, on-screen edit to illustrate the impact this style can have.\n\nSpeaker\n\n\n\n\n \nEmily Inverso
URL:https://prsala.org/event/prsa-storytellers-smart-brevity-how-to-spark-and-spread-better-comms-practices-at-your-org/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260404T180616
CREATED:20240610T231024Z
LAST-MODIFIED:20240613T010802Z
UID:24459-1719316800-1719320400@prsala.org
SUMMARY:PRSA-LA Lunch & Learn – How to Enter and Win a PRism Award
DESCRIPTION:PRSA-LA Lunch & Learn\nRoad to PRism: How to Enter and Win a PRism Award\nTuesday June 25\, 2024 • 12 noon – 1:00pm PT\nvia Zoom\nREGISTER HERE \n  \nThe 2024 PRism Award submissions cycle has been announced: Early Bird Deadline is July 7 and the final deadline to submit entries is July 25. To help everyone get started\, and be ready to submit\, plan on attending this very important and informative session. You must enter to win! \nPast winners and judges who review awards submissions reveal all in this session. Learn how to identify your best work to enter\, how to write copy for the entry form\, select exhibit material (coverage tracking\, social media comments\, attendance\, etc.)\, that will engage the judging panel to push your entry up to the top via a points-awarded system.= \nIt’s easy to attend! This is a remote Lunch & Learn session. Enjoy lunch at your desk while watching the speakers. Our panel of experts will also take questions. \nSpeakers:\nMelissa England\, The Wonderful Company (past winner\, multi-year member of the judging committee)\nSpeaker from Blue Shield (TBD)\nSpeaker from Runyon Salzman (TBD)\nModerator: Sallie Olmsted\, APR – Global Communications Lead\, i.am Money (past winner\, 10+ years judging entries) \nThis session is free to PRSA-LA members and members of the greater Los Angeles public relations community. \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-la-lunch-learn-prism-awards-case-study/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/The-Road-to-PRism-60-images-01.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240627T120000
DTEND;TZID=America/Los_Angeles:20240627T130000
DTSTAMP:20260404T180616
CREATED:20240604T203648Z
LAST-MODIFIED:20240604T203712Z
UID:24452-1719489600-1719493200@prsala.org
SUMMARY:PRSA:  PRSA ENS Social Networking Event
DESCRIPTION:PRSA ENS Social Networking Event\nHosted by PRSA Entertainment and Sports. \nThursday\, June 27\n3 p.m. ET/ 12 noon PST \nEVENT IS FREE TO ALL \n\nREGISTER HERE\n\nOur virtual networking event moderated by Chandra Gore of Chandra Gore Consulting presents a fantastic opportunity for professionals like yourself to connect\, collaborate\, and expand your network within the Entertainment and Sports Industry. Space is limited\, so please save your spot!
URL:https://prsala.org/event/prsa-prsa-ens-social-networking-event/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240707T000000
DTEND;TZID=America/Los_Angeles:20240707T235900
DTSTAMP:20260404T180616
CREATED:20240614T224451Z
LAST-MODIFIED:20240614T225038Z
UID:24489-1720310400-1720396740@prsala.org
SUMMARY:PRSA-LA 60th PRism Awards Early Bird Entry Deadline
DESCRIPTION:60th PRism Awards  \nEarly Bird Entry Submission Deadline \nSUBMIT HERE \n 
URL:https://prsala.org/event/60th-prism-awards-early-bird-entry-deadline/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRISM-2024-CFE-Regular-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240711T120000
DTEND;TZID=America/Los_Angeles:20240711T130000
DTSTAMP:20260404T180616
CREATED:20240604T195113Z
LAST-MODIFIED:20240604T195113Z
UID:24444-1720699200-1720702800@prsala.org
SUMMARY:6 Ways To Reach More Readers
DESCRIPTION:6 Ways To Reach More Readers \nJuly 11\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) \n\n\nBoost your open rates\, rev up readability \nEVENT IS FREE TO PRSA MEMBERS. REGISTER HERE. \n  \n\n\n\n\nSome 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out? \nIn this webinar\, you’ll learn six ways to write copy that gets opened and read. You’ll learn how to: \n\nPerfect your subject lines with a new\, free online tool.\nGet opened with the No. 1 call to action for subject lines.\nWrite paragraphs that don’t get skipped by hitting one key on the keyboard more often.\nWrite subject lines that aren’t too long or too short.\nUse AI to make your message measurably more readable.\n\n\n\n\n\nSpeaker\n\n\n\n\n\n \nAnn Wylie
URL:https://prsala.org/event/6-ways-to-reach-more-readers/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240725T000000
DTEND;TZID=America/Los_Angeles:20240725T235900
DTSTAMP:20260404T180616
CREATED:20240614T224554Z
LAST-MODIFIED:20240614T224839Z
UID:24492-1721865600-1721951940@prsala.org
SUMMARY:PRSA-LA 60th PRism Awards Final Entry Deadline
DESCRIPTION:60th PRism Awards  \nFinal Entry Submission Deadline \nSUBMIT HERE \n 
URL:https://prsala.org/event/60th-prism-awards-final-entry-deadline/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRISM-2024-CFE-Regular-banner.jpg
END:VEVENT
END:VCALENDAR