BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRSA-LA - ECPv6.15.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://prsala.org
X-WR-CALDESC:Events for PRSA-LA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240222T114500
DTEND;TZID=America/Los_Angeles:20240222T140000
DTSTAMP:20260405T010047
CREATED:20240120T041515Z
LAST-MODIFIED:20240214T184841Z
UID:23883-1708602300-1708610400@prsala.org
SUMMARY:AT BREAKFAST WITH... A Visit to Telemundo 52 & NBC4 Newsroom
DESCRIPTION:PRSA-LA NBC4 & TELEMUNDO 52 NEWSROOM VISIT \nThis event is currently sold out.  \nYou are invited to a PRSA-LA newsroom visit to Telemundo 52 and NBC4. \nThis will be a unique opportunity for 20 participants to take part in an intimate conversation with news leaders from both stations\, as well as a studio tour. \nThursday\, February 22 \n11:45am – 2:00pm – Lunch will be served. \n100 Universal City Plaza\, Bldg. 2120\, Universal City\, CA 91608 \n\nMeet Todd Mokhtari\, President and General Manager of Telemundo 52 and NBC4.\nHear from Telemundo 52 & NBC4 News Leaders including producers and assignment desk.\nEnjoy a tour of the news studios.\nHost and Moderator: Lizette Carbajal\, Vice President of Community Relations & Communications\, Telemundo 52 and NBC4\n\n  \nAttendance is limited and tickets to our first on-site newsroom visit since before the pandemic will sell out fast. Reserve your spot now. \nCost: $60 for members\, $75 for non-members. 5 max/agency. \nREGISTER HERE \n  \nThank you to our sponsor!  \n \n  \n  \n 
URL:https://prsala.org/event/at-breakfast-with-a-visit-to-telemundo-52-nbc-4-newsroom/
LOCATION:Telemundo 52 NBC4\, 100 Universal City Plaza Building 2120\, Universal City\, CA 91608\, CA\, 91608\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/abw-telemundo-nbc.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240302T080000
DTEND;TZID=America/Los_Angeles:20240302T180000
DTSTAMP:20260405T010047
CREATED:20240111T195918Z
LAST-MODIFIED:20240119T025310Z
UID:23845-1709366400-1709402400@prsala.org
SUMMARY:PRSSA WESTERN REGIONAL CONFERENCE
DESCRIPTION:REGISTER NOW!\n \nPRSSA WESTERN REGIONAL CONFERENCE \nSat.\, Mar. 2 • 8am – 6pm \nCalifornia State University\, Northridge\, Grand Salon\n18111 Nordhoff St\, Los Angeles\, CA 91330\n \nJoin CSUN PRSSA and PRSA-LA at the Western District Conference on Saturday\, March 2\, 2024 from 8 a.m. – 5 p.m. Connect with PR professionals\, collaborate with other campuses and get some merch! Stay up to date with the conference by following us on Instagram @CSUNPRSSA and @PRSALA. We are excited to meet you! \nFeaturing Keynote Speaker Matt Prince. \nRSVP by Feb. 23 to secure your seat! \nCOST: \nPACKAGE ONE: $35 \nIncludes entrance fees\, breakfast and lunch\, mixer with industry professionals \nPACKAGE TWO: $65 \nIncludes entrance fees\, breakfast and lunch\, mixer with industry professionals\, tote bag\, t-shirt\, and more. \nREGISTER HERE \n  \n 
URL:https://prsala.org/event/prssa-student-conference/
LOCATION:CA
CATEGORIES:PRSA-LA,PRSSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSSA-event-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240417T130000
DTEND;TZID=America/Los_Angeles:20240417T140000
DTSTAMP:20260405T010047
CREATED:20240415T192850Z
LAST-MODIFIED:20240415T194627Z
UID:24262-1713358800-1713362400@prsala.org
SUMMARY:PRSA Webinar: Boost Your News Writing Skills
DESCRIPTION:Boost Your News Writing Skills\nApril 17\, 2024 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\n\n\nMany of today’s communicators enter the field of public relations without ever having worked in a newsroom. Yet those same professionals are tasked with writing news releases\, contributed articles and advertorials where news editors and reporters are the target audience and gatekeepers. \nBy the end of this informative\, interactive webinar\, participants will be able to: \n\nCraft high-impact news releases.\nCapture an editor’s attention quickly.\nMake their news stories easier to read and understand.\nIdentify the most popular news topic among all readers.\nUnderstand the differences between advertorials and contributed articles.\nKnow when not to send out a news announcement.\n\nFREE TO MEMBERS.  \nRSVP HERE
URL:https://prsala.org/event/prsa-webinar-boost-your-news-writing-skills/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240424T110000
DTEND;TZID=America/Los_Angeles:20240424T120000
DTSTAMP:20260405T010047
CREATED:20240415T193104Z
LAST-MODIFIED:20240415T194851Z
UID:24264-1713956400-1713960000@prsala.org
SUMMARY:PRSA Webinar: APR Panel Presentation: Secrets to Success
DESCRIPTION:APR Panel Presentation: Secrets to Success\nApril 24\, 2024 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her Accreditation process. \nYou will learn how to present your research\, planning\, implementation and evaluation (RPIE) work\, have a chance to ask questions and see why the project won national and regional awards. \n\n\n\n\nSpeaker\n\n\n\n \nJuanita Traughber\, MBA\, APR\n\n\n\n\nRegister Now\n\n\nEvent is FREE to members.
URL:https://prsala.org/event/prsa-webinar-apr-panel-presentation-secrets-to-success/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240424T183000
DTEND;TZID=America/Los_Angeles:20240424T203000
DTSTAMP:20260405T010047
CREATED:20240410T230228Z
LAST-MODIFIED:20240424T193801Z
UID:24231-1713983400-1713990600@prsala.org
SUMMARY:ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape
DESCRIPTION:Join PRSA-LA for an in-person ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape on Wednesday\, April 24\, 6:30 pm at the Beverly Hills City Hall Municipal Gallery at 455 N. Rexford Drive\, Room 220\, Beverly Hills.\n\n\n\nGenerously sponsored by Herbalife\, Notified\, and VPE Communications\, this event brings you a discussion with top local journalists who will share their insider perspectives on the evolving face of traditional journalism\, key trends including media consolidation and AI technology\, and the impact of digital media consumption. Learn the strategies to adapt and seize the opportunities.\n\n\n\nREGISTER HERE\n\n\n\nMeet our Panelists:\n\n\nHector Becerra\n\n\nManaging Editor\, \nLA Times\n\n\n\n\n\n\n\n\nCora Jackson-Fossett\n\n\nManaging Editor\,\nLos Angeles Sentinel and LA Watts Times\n\n\n\n\n\n\n\n\nLori Streifler\n\n\nPresident\, \nCity News Service\n\n\nArmando Barragan\nManager of Broadcast and Digital News Coverage\,\nABC7 (KABC-TV) Los Angeles \n\n\n\n\n\n\n\n\nModerator: \n\n\nSusan Hirasuna\n\n\nAnchor\, Fox 11 News\n\n\n\n\nREGISTER HERE\n\n\n\n\nA HUGE THANK YOU TO OUR EVENT SPONSORS:
URL:https://prsala.org/event/abw-after-dark-challenges-and-opportunities-in-l-a-s-rapidly-changing-media-landscape/
LOCATION:Beverly Hills City Hall Municipal Gallery\, 455 N. Rexford Drive\, Room 220\, Beverly Hills\, CA\, 90210\, United States
CATEGORIES:PRSA-LA
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240502T183000
DTEND;TZID=America/Los_Angeles:20240502T203000
DTSTAMP:20260405T010047
CREATED:20240429T232013Z
LAST-MODIFIED:20240430T233521Z
UID:24367-1714674600-1714681800@prsala.org
SUMMARY:PRSA-LA: Young Professional Mixer\, SPRING INTO PR
DESCRIPTION:REGISTER HERE \nThe Young Professional’s Committee is excited to invite you to their first mixer of the year\, SPRING INTO PR on May 2 from 6:30 to 8:30 p.m. at the Arts District Brewing Co. This is the first of many networking mixers the committee is putting on\, and we’d love to have you there! \nCome mingle with young PR pros and veterans alike – who knows\, you may meet your future colleagues! Your first drink is on us\, and we’ll have light appetizers available free of cost. \nWe’re looking forward to seeing you soon! \nREGISTER HERE \nThank you to our event sponsors! \n\n\n\n \nLeshelle Sargent of\nAmazon MGM Studios PR
URL:https://prsala.org/event/prsa-la-young-professional-mixer-spring-into-pr/
LOCATION:Arts District Brewing Company\, 828 Traction Ave\, Los Angeles\, CA\, 90013
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240509T120000
DTEND;TZID=America/Los_Angeles:20240509T130000
DTSTAMP:20260405T010047
CREATED:20240415T193906Z
LAST-MODIFIED:20240415T193928Z
UID:24268-1715256000-1715259600@prsala.org
SUMMARY:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
DESCRIPTION:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources\nMay 9\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nThe past two reports published by the Commission on Public Relations Education (2017\, 2023) found that public relations practitioners were not satisfied with the ethics skills of young professionals\, so a new study was conducted that focused on identifying what are the essential ethics skills and which of these are perceived as lacking in our profession today. \nThe insights are based on a national survey with more than 300 public relations professionals followed by a second national survey with both public relations professionals and educators. Their personal perceptions of preparedness to serve as ethics advisers in their organization were assessed. They were also asked to identify the most common ethical issues facing them today. Some of the results may be considered surprising. \nBy the end of this webinar\, participants will: \n\nDiscover what are the essential ethics skills in public relations today.\nAssess their own mastery of these core ethics skills.\nLearn about resources available for enhancing their ethics skills.\n\n\n\n\n\nSpeaker\n\n\n\n\n \nMarlene Neill\, Ph.D.\, APR\, Fellow PRSA\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs in ethics for this webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-storytellers-series-essential-ethics-competencies-in-public-relations-common-deficiencies-and-helpful-resources/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240509T120000
DTEND;TZID=America/Los_Angeles:20240509T130000
DTSTAMP:20260405T010047
CREATED:20240426T212531Z
LAST-MODIFIED:20240426T213747Z
UID:24350-1715256000-1715259600@prsala.org
SUMMARY:PRSA-LA IPA Virtual Programming Session - Becoming a Trusted Advisor
DESCRIPTION:IPA Virtual Programming Session: Becoming A Trusted Advisor \nThursday  |  May 9  | Noon – 1 pm \nVia Zoom \nREGISTER HERE\nEarning the trust of senior executives (and those who may be skeptical of PR) and persuading them to follow our counsel is essential to our success as communication professionals. But\, how do we develop these skills for our clients and for the teams we lead? Whether it’s creating a corporate narrative\, lining up talking points for a critical interview\, drafting a pivotal keynote\, preparing for an upcoming earnings call\, or inspiring and motivating your internal teams\, communicating effectively and persuasively remains essential. And\, it’s equally essential for a communications leader to command the trust and respect of their internal executives and actually get them to follow. \nJoin PRSA-LA’s Independent Practitioners Alliance group for a virtual programming session where you will hear frameworks and techniques\, along with real-world examples—including not just best practices but common mistakes to avoid – on how to become a trusted advisor to your clients and internal teams. \nTickets: Member $15; Non-Member $25 \nPanelist: \nJosh Reynolds\nJosh Reynolds is a marketing consultant and executive coach who has advised high-growth companies globally for more than 15 years. In January 2017\, he founded his own firm\, Rob Roy Consulting\, based on the belief that authentic purpose and personal conviction are the foundations of all persuasive communication. Josh coaches high-profile CEOs and senior executives on perfecting the corporate narrative and advises marketing and communications teams on becoming trusted advisors. He also frequently teaches on the topic of persuasive storytelling at the prestigious Stockholm School of Economics. Prior to Rob Roy\, Josh has been a Gartner analyst\, a WPP agency CEO\, and a data science startup CMO. \nLinkedIn:\nhttps://www.linkedin.com/company/rob-roy-consulting/ \nJennifer Berson\nJen Berson is a former civil litigator turned Founder of Jeneration PR and Jeneration Academy. As an award-winning PR agency owner and mentor\, Jen champions the agency model for ambitious women seeking a satisfying\, high-powered career that doesn’t require the sacrifice of personal & family time to make a powerful impact. She has helped thousands of international boutique digital agency owners quickly scale their businesses to six figures and beyond\, and has been recognized by Inc. Magazine\, Forbes\, Apple\, Entrepreneur and PR Week for her expertise in media relations and building a profitable agency. \nLinkedIn:\nhttps://www.linkedin.com/in/jenerationpr/\nInstagram:\nhttps://www.instagram.com/jenerationpr/\nFacebook:\nhttps://www.facebook.com/JenerationBuzz \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-ipa-virtual-programming-session-becoming-a-trusted-advisor/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/ipa-may-9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240515T120000
DTEND;TZID=America/Los_Angeles:20240515T130000
DTSTAMP:20260405T010047
CREATED:20240415T194044Z
LAST-MODIFIED:20240415T194044Z
UID:24271-1715774400-1715778000@prsala.org
SUMMARY:PRSA Webinar: How Can Practitioners Make Their Crisis Communication Evidence-based?
DESCRIPTION:How Can Practitioners Make Their Crisis Communication Evidence-based?\nMay 15\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to hear Jo Detavernier\, APR\, SCMP\, principal of Detavernier Strategic Communication\, explain what an evidence-based approach to crisis communication entails. \nDetavernier will give his audience an introduction to established and emerging crisis communication research. Among the “classics” he will discuss are Situational Crisis Communication Theory and Stealing Thunder Theory. His venture into the realm of emerging research will include among other things recent findings about the impact of vocal cues on crisis communication and academic research into how heuristic biases lead communicators astray. Detavernier also will discuss how practitioners can implement academic insights into how they help organizations prepare for and conduct crisis communication. \nBy the end of this webinar\, participants will be able to: \n\nUnderstand what an “evidence-based” approach to their discipline entails.\nApply Situational Crisis Communication Theory and Stealing Thunder Theory.\nApply insights from a selection of research from emerging and adjacent fields of inquiry.\nIncorporate an evidence-based approach into their crisis communication plans and training programs.\n\n\n\n\n\nSpeaker\n\n\n\n \nJo Detavernier\, APR\, SCMP\n\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-how-can-practitioners-make-their-crisis-communication-evidence-based/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240516T180000
DTEND;TZID=America/Los_Angeles:20240516T200000
DTSTAMP:20260405T010047
CREATED:20240510T200215Z
LAST-MODIFIED:20240510T200222Z
UID:24380-1715882400-1715889600@prsala.org
SUMMARY:PRSA-LA AAPI Heritage Month Networking Mixer
DESCRIPTION:Come celebrate AAPI Heritage Month with both PRSA-LA and AAJA-LA on Thursday\, May 16th at 6:00 pm PDT at Bombay Palace\, located at 8690 Wilshire Blvd.\nAttendees will have the opportunity to make new connections and to hear others share their AAPI background and story and the important issues facing the AAPI community.\nThe first drink is on us – see you there!\n\nBombay Palace\n8690 Wilshire Blvd\, Beverly Hills\, CA 90211\nView on map\n\nMay 16\, 2024\, 6:00pm PT\n\nREGISTER HERE.
URL:https://prsala.org/event/prsa-la-aapi-heritage-month-networking-mixer/
LOCATION:CA
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240605T090000
DTEND;TZID=America/Los_Angeles:20240605T100000
DTSTAMP:20260405T010047
CREATED:20240415T194357Z
LAST-MODIFIED:20240415T194357Z
UID:24273-1717578000-1717581600@prsala.org
SUMMARY:PRSA: APR: Nuts and Bolts – APR Examination
DESCRIPTION:APR: Nuts and Bolts – APR Examination\nWednesday\, June 5 from Noon-1 p.m. ET \nThis session will focus on the APR exam and discuss the knowledge\, skills and abilities (KSAs) that it evaluates. It will explain how test questions are formatted and the candidate experience with the exam. \nPresenter\nAshley Manz\, APR \n  \nThis webinar is FREE to members. \nRSVP HERE
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination-2/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240606T150000
DTEND;TZID=America/Los_Angeles:20240606T160000
DTSTAMP:20260405T010047
CREATED:20240604T193937Z
LAST-MODIFIED:20240604T195844Z
UID:24436-1717686000-1717689600@prsala.org
SUMMARY:The Museum of Public Relations: Pride\, Prejudice\, and Politics Webinar
DESCRIPTION:Thursday\, June 6\, 2024\, 6pm ET / 3PM PST\nCo-produced with PRSA\n \nREGISTER for this event over ZOOM  \nAdmission is FREE \n  \nPride\, Prejudice\, and Politics\nCommunicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media\, culture\, and politics\, we are also under unrelenting attack at the legislative level in many states\, and many of our most vulnerable are being targeted in schools\, religious institutions\, libraries\, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks. \nHow can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHOST Cathy Renna (she/her)\,\nCommunication Director\, National LGBTQ Task Force \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKEYNOTE Sandra Perez (she/her)\, Executive Director\, NYC Pride | Heritage of Pride \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaeve DuVally (she/her)\, Principal\, Glasheen & Co. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAndy Slaughter (he/him)\, Corporate Communications Strategist\, Amazon \n 
URL:https://prsala.org/event/the-museum-of-public-relations-pride-prejudice-and-politics-webinar/
LOCATION:CA
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/banner-Pride-20204-stonewall-LR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240613T120000
DTEND;TZID=America/Los_Angeles:20240613T130000
DTSTAMP:20260405T010047
CREATED:20240415T194531Z
LAST-MODIFIED:20240604T201222Z
UID:24275-1718280000-1718283600@prsala.org
SUMMARY:PRSA Webinar: From Here to Sobriety: The Softer Side of Leadership
DESCRIPTION:From Here to Sobriety: The Softer Side of Leadership \nJune 13\, 2024\n3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) / 12 p.m. – 1 p.m. (PST) \nFREE TO PRSA MEMBERS. \nRegister Now\n\n\nToo often leaders feel they must be strong\, tough and decisive\, that to admit or show weakness will only undercut them and make them ineffective leaders. That is how Leonard Greenberger\, vice president of AKCG\, felt until he experienced a medical crisis because of years of prescription drug abuse. \nAfter a week on a psych ward\, five weeks in rehab\, 20 weeks of intensive outpatient therapy and more than two years of sobriety\, he has come to understand that all of that is exactly wrong. \nIn this PRSA Learning Webinar\, Greenberger will share these hard-won lessons — how asking for help is a sign of strength; the importance of being present for those you care about most; how being willing to show your vulnerability can break down barriers; the comfort in giving yourself grace; and so much more — so attendees can understand how revealing their “softer sides” can help them to become more effective leaders. \nBy the end of this webinar\, participants will learn: \n\nWhat constitutes soft leadership skills.\nHow to cultivate and deploy soft leadership skills.\nHow to become more effective leaders.\n\n  \n\n\n\n\nSpeaker\n\n\n\n\n \nLeonard Greenberger\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-from-here-to-sobriety-the-softer-side-of-leadership/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240620T090000
DTEND;TZID=America/Los_Angeles:20240620T100000
DTSTAMP:20260405T010047
CREATED:20240604T194451Z
LAST-MODIFIED:20240604T194451Z
UID:24440-1718874000-1718877600@prsala.org
SUMMARY:PRSA: APR+M Process and Overview: Everything You Need to Know
DESCRIPTION:APR+M Process and Overview: Everything You Need to Know \nJune 20\, 2024 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time) \nEVENT IS FREE TO ALL. REGISTER HERE \n\n\n  \nJoin this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry! \nMilitary communicators who hold the Accreditation in Public Relations + Military (APR+M) will host an engaging and informative session that will cover all the necessary steps and requirements for obtaining APR+M including the application process\, the panel presentation\, exam and maintaining the accreditation in the future. \nWhether you are a public affairs officer or enlisted servicemember\, civilian communicator or contractor\, this webinar is a must-attend for anyone looking to enhance their professional credentials and distinguish themselves amongst the ranks of military PR pros! \nDon’t miss out on this valuable opportunity to learn from defense industry experts and take your career to the next level. \nSpeakers\n\nCmdr. Beth Teach\, APR+M\, U.S. Naval Air Forces Public Affairs Officer\nSaba Brown\, APR+M\, Secretary of the Air Force\, Office of Public Affairs\, Chief\, Leadership Development
URL:https://prsala.org/event/prsa-aprm-process-and-overview-everything-you-need-to-know/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260405T010047
CREATED:20240604T194709Z
LAST-MODIFIED:20240604T195659Z
UID:24442-1719316800-1719320400@prsala.org
SUMMARY:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
DESCRIPTION:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org \nJune 25\, 2024  \n12:00 p.m. – 1:00 p.m. (PST) \nEVENT IS FREE TO PRSA MEMBERS \nREGISTER HERE \n\n\nInformation is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out\, team goals get misaligned\, culture starts to suffer\, and trust and transparency begin to disappear within an organization. \nSmart Brevity is helping top communicators keep teams connected\, supported and sprinting in the same direction. \nJoin Emily Inverso\, head of content and communication strategy at Axios HQ to learn: \n\nSmart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.\nCommunication strategy: Get a peek at the “Up\, Down & Around” approach that creates org-wide transparency.\nSmart Brevity before & after: An Axios editor will do a live\, on-screen edit to illustrate the impact this style can have.\n\nSpeaker\n\n\n\n\n \nEmily Inverso
URL:https://prsala.org/event/prsa-storytellers-smart-brevity-how-to-spark-and-spread-better-comms-practices-at-your-org/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260405T010047
CREATED:20240610T231024Z
LAST-MODIFIED:20240613T010802Z
UID:24459-1719316800-1719320400@prsala.org
SUMMARY:PRSA-LA Lunch & Learn – How to Enter and Win a PRism Award
DESCRIPTION:PRSA-LA Lunch & Learn\nRoad to PRism: How to Enter and Win a PRism Award\nTuesday June 25\, 2024 • 12 noon – 1:00pm PT\nvia Zoom\nREGISTER HERE \n  \nThe 2024 PRism Award submissions cycle has been announced: Early Bird Deadline is July 7 and the final deadline to submit entries is July 25. To help everyone get started\, and be ready to submit\, plan on attending this very important and informative session. You must enter to win! \nPast winners and judges who review awards submissions reveal all in this session. Learn how to identify your best work to enter\, how to write copy for the entry form\, select exhibit material (coverage tracking\, social media comments\, attendance\, etc.)\, that will engage the judging panel to push your entry up to the top via a points-awarded system.= \nIt’s easy to attend! This is a remote Lunch & Learn session. Enjoy lunch at your desk while watching the speakers. Our panel of experts will also take questions. \nSpeakers:\nMelissa England\, The Wonderful Company (past winner\, multi-year member of the judging committee)\nSpeaker from Blue Shield (TBD)\nSpeaker from Runyon Salzman (TBD)\nModerator: Sallie Olmsted\, APR – Global Communications Lead\, i.am Money (past winner\, 10+ years judging entries) \nThis session is free to PRSA-LA members and members of the greater Los Angeles public relations community. \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-la-lunch-learn-prism-awards-case-study/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/The-Road-to-PRism-60-images-01.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240627T120000
DTEND;TZID=America/Los_Angeles:20240627T130000
DTSTAMP:20260405T010047
CREATED:20240604T203648Z
LAST-MODIFIED:20240604T203712Z
UID:24452-1719489600-1719493200@prsala.org
SUMMARY:PRSA:  PRSA ENS Social Networking Event
DESCRIPTION:PRSA ENS Social Networking Event\nHosted by PRSA Entertainment and Sports. \nThursday\, June 27\n3 p.m. ET/ 12 noon PST \nEVENT IS FREE TO ALL \n\nREGISTER HERE\n\nOur virtual networking event moderated by Chandra Gore of Chandra Gore Consulting presents a fantastic opportunity for professionals like yourself to connect\, collaborate\, and expand your network within the Entertainment and Sports Industry. Space is limited\, so please save your spot!
URL:https://prsala.org/event/prsa-prsa-ens-social-networking-event/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240707T000000
DTEND;TZID=America/Los_Angeles:20240707T235900
DTSTAMP:20260405T010047
CREATED:20240614T224451Z
LAST-MODIFIED:20240614T225038Z
UID:24489-1720310400-1720396740@prsala.org
SUMMARY:PRSA-LA 60th PRism Awards Early Bird Entry Deadline
DESCRIPTION:60th PRism Awards  \nEarly Bird Entry Submission Deadline \nSUBMIT HERE \n 
URL:https://prsala.org/event/60th-prism-awards-early-bird-entry-deadline/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRISM-2024-CFE-Regular-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240711T120000
DTEND;TZID=America/Los_Angeles:20240711T130000
DTSTAMP:20260405T010047
CREATED:20240604T195113Z
LAST-MODIFIED:20240604T195113Z
UID:24444-1720699200-1720702800@prsala.org
SUMMARY:6 Ways To Reach More Readers
DESCRIPTION:6 Ways To Reach More Readers \nJuly 11\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) \n\n\nBoost your open rates\, rev up readability \nEVENT IS FREE TO PRSA MEMBERS. REGISTER HERE. \n  \n\n\n\n\nSome 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out? \nIn this webinar\, you’ll learn six ways to write copy that gets opened and read. You’ll learn how to: \n\nPerfect your subject lines with a new\, free online tool.\nGet opened with the No. 1 call to action for subject lines.\nWrite paragraphs that don’t get skipped by hitting one key on the keyboard more often.\nWrite subject lines that aren’t too long or too short.\nUse AI to make your message measurably more readable.\n\n\n\n\n\nSpeaker\n\n\n\n\n\n \nAnn Wylie
URL:https://prsala.org/event/6-ways-to-reach-more-readers/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240725T000000
DTEND;TZID=America/Los_Angeles:20240725T235900
DTSTAMP:20260405T010047
CREATED:20240614T224554Z
LAST-MODIFIED:20240614T224839Z
UID:24492-1721865600-1721951940@prsala.org
SUMMARY:PRSA-LA 60th PRism Awards Final Entry Deadline
DESCRIPTION:60th PRism Awards  \nFinal Entry Submission Deadline \nSUBMIT HERE \n 
URL:https://prsala.org/event/60th-prism-awards-final-entry-deadline/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRISM-2024-CFE-Regular-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240725T163000
DTEND;TZID=America/Los_Angeles:20240725T183000
DTSTAMP:20260405T010047
CREATED:20240528T193355Z
LAST-MODIFIED:20240722T223623Z
UID:24409-1721925000-1721932200@prsala.org
SUMMARY:Trust Me\, I Work in Hollywood
DESCRIPTION:Join Edelman and PRSA Los Angeles for a special event featuring insights and discussion on the newly released 2024 Edelman Trust Barometer Special Report: Media & Entertainment. \nTrust Me\, I Work in Hollywood\nThursday\, July 25 • 4:30pm – 6:30 pm PT\nEdelman Los Angeles\n1500 N. El Centro Avenue\, Los Angeles\, CA 90028 \nREGISTER HERE \nMedia and entertainment companies face a complex and rapidly changing landscape as consumer habits shift. New data from the Edelman Trust Barometer reveals a volatile trust environment and a significant trust gap along party lines in the entertainment industry. \nThis discussion will explore the impact of innovation on media and entertainment. We’ll be joined by an expert panel to examine where consumers seek content and how trust shapes their behaviors. Key topics will include values alignment\, the role of trust in building dedicated fan bases\, and other critical considerations for M&E companies. \nAgenda: \n4:30 pm: Doors Open \n5:00 pm: Keynote Presentation and Panel Discussion \n6:00 – 6:30 pm: Networking Reception \nMeet Our Speakers:\nJonathan Jordan (Keynote Presenter)\, General Manager\, Edelman California\nPhylicia Fant (Panelist)\, Head of Music Industry & Culture Collaborations\, Amazon Music\nKen Hertz (Panelist)\, Senior Partner\, Hertz Lichtenstein Young & Polk LLP\nJustin Riley (Panelist)\, Vice President of Operations & Business Development\, Hillman Grad Productions\nDr. Stacy L. S. (Panelist)\, Founder and Director\, USC Annenberg Inclusion Initiative\nRachel Stevens (Moderator)\, Senior Vice President\, Earned Media\, Edelman \nREGISTER HERE \n 
URL:https://prsala.org/event/edelman-entertainment-media-panel-discussion/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/edelman-image-copy.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240802T090000
DTEND;TZID=America/Los_Angeles:20240802T110000
DTSTAMP:20260405T010047
CREATED:20240111T201350Z
LAST-MODIFIED:20251110T071253Z
UID:23851-1722589200-1722596400@prsala.org
SUMMARY:PRSA-LA Sunrise Honors 2024
DESCRIPTION:6th ANNUAL SUNRISE HONORS 2024\nFriday\, August 2nd\, 2024 \n 8:00 AM and ending at 10:30 AM \nArt Share L.A. in the Arts District 801 E 4th Pl\, Los Angeles\, CA 90013 \nPRSA-LA is celebrating excellence in diversity\, equity\, and inclusion with our 6th Annual Sunrise Honors on August 2\, 2024. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry. The event is a fireside chat with a moderator where the honorees share their journey and answer questions from the audience. \nAttendee registration is now open. Get your tickets and come support our trailblazer nominees. \nCLICK HERE TO REGISTER \n  \n2024 HONOREES: \nGLENN OSAKISenior Advisor to the President\, International Communications and MarketingUniversity of Southern California \nView bio here. \nGWENDOLYN YOUNGPresident & CEO of Young Communications Group \nView bio here. \nJOSÉ VILLAPresident/Chief Strategy OfficerSensis   \nView bio here. \n  \nTHANK YOU TO OUR 2024 SUNRISE HONORS SPONSORS: \n  \n\n\n \n\nWe invite you to become a valued supporter as we recognize and celebrate the remarkable achievements of deserving individuals. By lending your support\, you will play a pivotal role in acknowledging the dedication\, expertise\, and impact of these outstanding professionals. \nIf you are interested in sponsorship\, please click below for sponsorship kit\, or contact executive.director@prsala.org or call the office: (626) 313-4343. \nCLICK HERE TO BE A SUPPORTER.
URL:https://prsala.org/event/sunrise-honors-2024/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/IG-Sunrise-Honorees-2024-final.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T191000
DTEND;TZID=America/Los_Angeles:20240821T210000
DTSTAMP:20260405T010047
CREATED:20240719T182651Z
LAST-MODIFIED:20240724T225712Z
UID:24603-1724267400-1724274000@prsala.org
SUMMARY:Dodgers Night Out
DESCRIPTION:PRSA-LA is excited to announce our highly anticipated Dodgers Night on Wednesday\, August 21st\, at 7:10 pm PT! This event will raise funds for the PRSA-LA Scholarship Program\, supporting outstanding college students pursuing degrees in Public Relations or Communications.\n\nWe have secured 75 tickets for this exclusive event\, so grab yours before they’re gone! The Dodgers will be hosting the Seattle Mariners.\n\nDodgers Night Out\n\nWednesday\, August 21st\, 7:10 pm PT\n\nDodger Stadium\n1000 Vin Scully Ave\, Los Angeles\, CA 90012\n\n\nREGISTER HERE\n\nBy participating in this event\, you can enjoy an exhilarating Dodgers game while contributing to the future of PR by supporting deserving students through the PRSA-LA Scholarship Program. These scholarships help recognize and assist exceptional undergraduate and graduate students in pursuing careers in Public Relations or Communications.\n\nStudent scholarship winners will be announced in the summer and awarded their scholarships for the fall semester. They will also receive one year of FREE access to all PRSA-LA webinars and events\, providing valuable networking opportunities and the chance to learn from seasoned PR professionals.\n\n\nFor more information about the PRSA-LA Scholarship Program and its impact\, please visit the Scholarship homepage here.\n\n\n\nJoin PRSA-LA at Dodgers Night and help us hit a home run for the PRSA-LA Scholarship Program! Your support makes a difference. We’ll follow up with the attendees on where we’ll meet at the game for some fun networking. \n\n\n\n\nDodgers Night Out Ticket Pricing\n\nStudents: $30 each\nPRSA-LA Members: $40 each\nNon-PRSA-LA Members: $50 each\n\n\nWe look forward to seeing you there!\n\n\nREGISTER HERE
URL:https://prsala.org/event/dodgers-night/
LOCATION:Dodger Stadium\, 1000 Vin Scully Ave\, Los Angeles\, CA\, 90012\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/NIGHT-OUT-Instagram-Post-Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240926T083000
DTEND;TZID=America/Los_Angeles:20240926T093000
DTSTAMP:20260405T010047
CREATED:20240807T033446Z
LAST-MODIFIED:20240910T220120Z
UID:24759-1727339400-1727343000@prsala.org
SUMMARY:ABW with Food Journalists
DESCRIPTION:At Breakfast With … Food Journalists \nThursday\, September 26 • 8:30 am – 9:30 am PT  \nvia Zoom\nREGISTER HERE \n\nJoin us via Zoom on Thursday\, September 26 from 8:30 am – 9:30 am PT for a very special edition of PRSA-LA’s At Breakfast With … featuring top food journalists. Discover the key trends\, narratives and PR best practices shaping various forms of food media. You’ll also learn what these high-value contacts are looking for and how to secure maximum coverage. \n  \nRegister today to gain a competitive advantage for your culinary client \nVirtual Cost: $15 for members\, $30 non-members\, $5 students \n  \n  \nMeet our Panelists: \n  \n \n\nNeil Saavedra\, Host\, The Fork Report\, KFI AM 640\nLos Angeles native\, Neil Saavedra\, is host and producer of The Fork Report\, KFI-AM640’s favorite program for foodies featuring chef interviews\, recipes\, cooking tips and tricks\, must eat recommendations and more! Along with the above-mentioned titles\, he is also the Assistant Program Director at KFI.\n\n  \n \n\nBabette Pepaj\, Founder\, BakeSpace.com\, TECHmunch and BakeBot AI Recipe Assistant\nBabette Pepaj launched BakeSpace.com in 2006 as the Web’s first food-themed social network. The platform has introduced many innovations for home cooks and marketers – from branded recipes and DIY digital cookbooks to BakeBot (the first AI kitchen assistant infused with the wisdom and warmth of real home cooks). From 2010 – 2020\, Babette produced the TECHmunch Food Blogger Conference held in cities across North America. She also created CupcakeCamp LA\, BakeCamp and other major fundraising events.\n\n \n\nAmaya Pinto-Hernandez – Acceso Total Executive Producer\, Acceso Total Telemundo\nMulti-Emmy award-winning producer Amaya Pinto-Fernandez has over 20 years of experience in the television industry.  She is currently the executive producer of Telemundo network’s variety show “Acceso Total.” She previously worked at KWHY Channel 22 before joining Telemundo in 2005 as a producer and editor. Her expertise and contributions have been instrumental in the success of “Acceso Total\,” leading it to receive six Emmy awards from the Television Academy. Pinto-Fernandez received her bachelor’s degree from the University of Leon in Spain.\n\n  \n \n\nSarah Mosqueda\, Food\, Art and Culture writer\, Times OC\nSarah Mosqueda covers Orange County food\, art\, and culture for TimesOC\, a publication of the Los Angeles Times. She most recently worked as a staff writer in Food for the Los Angeles Times. She also has several years of experience in the restaurant industry\, including as general manager of Michelin-rated Irenia Restaurant. Mosqueda earned a bachelor’s degree in communications from Cal State Fullerton.\n\n  \nMeet Our Moderator \n \n\nStephen Chavez\, Founder LatinoFoodie and ChavezPR\nStephen Chavez is an acclaimed public relations strategist specializing in the food and beverage industry. As President & CEO of ChavezPR\, he has offered strategic communication expertise to renowned brands such as Nestlé\, Northgate González Market\, Alegria Wines\, and others. Co-founding LatinoFoodie\, a popular Mexican recipe blog\, Stephen is a sought-after speaker at prestigious food and social media conferences like TECHMUNCH and Hispanicize\, where he shares valuable insights into Latino culinary trends. His leadership extends to roles as President of the Public Relations Society of America\, Los Angeles Chapter\, member of the Board of Directors for the PRSA National Foundation\, Chairman of the Board for the Latino Equality Alliance\, and past National and Local President of the Hispanic Public Relations Association. Stephen graduated from the University of La Verne.\n\n  \n  \nREGISTER HERE
URL:https://prsala.org/event/abw-with-food-journalists/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Cover.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240927T140000
DTEND;TZID=America/Los_Angeles:20240927T180000
DTSTAMP:20260405T010047
CREATED:20240111T200601Z
LAST-MODIFIED:20240816T194428Z
UID:23849-1727445600-1727460000@prsala.org
SUMMARY:PRSA-LA Quality Time with PR Minds
DESCRIPTION:PRSA-LA Quality Time with PR Minds \nFriday\, September 27th  \n2:00-6:00 p.m. \nat EDELMAN LOS ANGELES\n1500 N EL CENTRO AVE. \n  \nQuality Time with PR Minds 2024 will be held Friday\, September 27th from 2-6 p.m. at Edelman Los Angeles. Celebrating its 20th year\, the chapter’s annual community service event provides our members the opportunity to share professional skills as a free service to LA-area nonprofits. \nAll PR pros and LA-based 501(c)(3) organizations are invited to this FREE two-hour session to collaborate with volunteer seasoned PR professionals to learn how to enhance their communications strategies and boost their organization’s outreach. During the event\, nonprofits will: \n\nCollaborate with communications professionals and their nonprofit representatives.\nEngage in productive brainstorm sessions dedicated to the organization’s specific needs.\nReceive expert advice to enhance their organization’s communications strategies.\n\nThese productive brainstorm sessions help to address organizations’ specific needs and advance their communications efforts. Expert advice from seasoned pros like you can make all the difference! \nAre you interested in volunteering as one of our PR practitioner advisors or do you know of a nonprofit interested in participating? Please fill out the form HERE. \n  \nThank you to our event sponsor! \nThank you to our event host!
URL:https://prsala.org/event/prsa-la-quality-time-with-nonprofits/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Quality-Time-sept-27-image.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241009T090000
DTEND;TZID=America/Los_Angeles:20241009T100000
DTSTAMP:20260405T010047
CREATED:20240927T235647Z
LAST-MODIFIED:20240928T000402Z
UID:24831-1728464400-1728468000@prsala.org
SUMMARY:The State of PR Technology 2024 by Prowly
DESCRIPTION:The State of PR Technology 2024\nPresented by\n\n\n\nWednesday\, October 9th at 9 AM PDT\nvia Zoom\nPRSA-LA Members: FREE; Non-PRSA-LA Members: $25 each\n\nREGISTER HERE\n\nJoin us for an engaging online conversation on October 9th at 9 AM PDT as Prowly and PRSA-LA present “The State of PR Technology 2024” webinar. This event will provide valuable insights into the ever-evolving landscape of PR technology and its future implications. Here’s what you can expect from “The State of PR Technology 2024” webinar:\n•Discover how PR pros are using data-driven strategies to drive success\n•Learn how industry leaders are proving ROI and measuring their impact\n•Get actionable tips for maximizing tight budgets while still delivering powerful outcomes\n💡 Meet our esteemed speakers:\n\n🌟 Tonya McKenzie – Founder and CEO of Sand&Shores. Tonya is a highly regarded leadership and communications consultant specializing in helping businesses and entrepreneurs tell their stories\, elevate their message\, and build a strong reputation in the media and their communities.\n\n🌟 Tamara Sykes –  Head of Client Content Strategy at Stacker and Brand Communications Consultant. Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. She utilizes her 10+ years of experience as the Head of Client Content Strategy at Stacker and a Personal Brand Consultant for multi-hyphenate women of color via her brand\, Baydian Girl. Apart from developing brand communication strategies\, Tamara is active in the fashion industry\, engages in art projects\, and enjoys spending time with her family.\n\n🌟 Aleksandra Kubicka – PR Evangelist at Prowly. Aleksandra is passionate about sharing knowledge and experience with others. She has been in the public relations and B2B communication industry for 14 years\, in various organizations\, including local boutique PR agencies\, multinational startup teams\, and corporate communication departments of global brands.\n\n🌟 Tony Ferguson (host) – Principal of Society House and PRSA-LA Board Member\, Tony has led successful PR initiatives for Fortune 500 companies\, music giants\, TV/film projects\, non-profits\, and corporate ventures. His ability to build lasting relationships highlights his strong networking skills and client-focused approach.\n\nEvent Details\nDate: Wednesday\, October 9th\nTime: 9 AM PDT\nLocation: Zoom (Details will be sent before the webinar)\n\n🎟️ Ticket Pricing:\n\n– PRSA-LA Members: FREE\n– Non-PRSA-LA Members: $25 each\n\nTake advantage of this unique opportunity to gain invaluable insights into the state of PR technology and its future implications. Register today to secure your spot for “The State of PR Technology 2024” webinar\, and join us on October 9th at 9 AM PDT for an enriching online discussion!\n\n\nREGISTER HERE\n\nACCESS THE REPORT HERE
URL:https://prsala.org/event/the-state-of-pr-technology-2024-by-prowly/
LOCATION:CA
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-webinar-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241015T080000
DTEND;TZID=America/Los_Angeles:20241017T170000
DTSTAMP:20260405T010047
CREATED:20231128T232344Z
LAST-MODIFIED:20231128T232344Z
UID:23731-1728979200-1729184400@prsala.org
SUMMARY:PRSA ICON 2024
DESCRIPTION:ICON 2024\nOct. 15-17\, 2024\nAnaheim Marriott\, Calif.\n700 W Convention Way\, Anaheim\, CA 92802\n\nRegistration and more information HERE. \n 
URL:https://prsala.org/event/prsa-icon-2024/
LOCATION:Anaheim Marriott\, 700 W Convention Way\,\, Anaheim\, CA\, 92802\, United States
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ICON24-sq.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241017T170000
DTEND;TZID=America/Los_Angeles:20241017T210000
DTSTAMP:20260405T010047
CREATED:20241002T225643Z
LAST-MODIFIED:20241002T225849Z
UID:24853-1729184400-1729198800@prsala.org
SUMMARY:Exclusive Networking Opportunity with Prowly and PRSA LA
DESCRIPTION:Prowly and PRSA LA Meet up \n⏰ Date: Thursday\, October 17th | Time: 5:00 PM – 9:00 PM PT \nEthos Society\, 3435 Wilshire Blvd Fl 14\, Los Angeles \nFree Registration\, Limited Spots! \nREGISTER HERE \n  \nAre you a PR professional based in LA? Don’t miss out on this exclusive networking event co-hosted by Prowly and PRSA-LA. This is your chance to meet fellow PR pros\, exchange ideas\, and hear from industry expert Jennifer Berson\, Founder of Jeneration PR and Prowly Ambassador. Jennifer will share practical tips for building strong media relationships that get results. There will also be other surprises during the evening. \nWhat You Can Expect: \n· Networking with top PR professionals in Los Angeles\n· Keynote presentation from Jennifer Berson on “5 Strategies to Build Stronger and Deeper Media Connections”\n· Speed networking sessions to foster new connections\n· Drinks\, appetizers\, and plenty of time to socialize \nMeet Our Keynote Speaker: \n \nJennifer Berson \nFounder & President of Jeneration PR\, Prowly Ambassador \nJennifer is a former civil litigator turned award-winning PR agency owner. Recognized by Inc. Magazine\, Forbes\, Entrepreneur\, and PR Week\, she helps PR pros build successful businesses without sacrificing personal time. Jennifer has empowered thousands of boutique agency owners to scale their businesses\, making a powerful impact in the industry. \n  \n  \nRegister now to join us on October 17th at 5:00 PM PT. Don’t wait – spaces are filling up fast! \nREGISTER HERE
URL:https://prsala.org/event/exclusive-networking-opportunity-with-prowly-and-prsa-la/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/network-copy.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241024T180000
DTEND;TZID=America/Los_Angeles:20241024T210000
DTSTAMP:20260405T010047
CREATED:20240111T200419Z
LAST-MODIFIED:20240930T194111Z
UID:23847-1729792800-1729803600@prsala.org
SUMMARY:PRSA-LA 60th Annual PRism Awards
DESCRIPTION:PRSA-LA 2024 PRism Awards Thursday\, October 24 from 6 – 9 p.m. at the Audrey Irmas Pavilion\, Los Angeles\nREGISTER HERE \n \nPRSA-LA’s 60th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns\, tactical programs\, and professional merit will be held on October 24\, 2024\, 6 – 9 PM at the Audrey Irmas Pavilion\, Los Angeles. We are thrilled to announce this year’s guest host will be Sarah Pilla\, an Emmy-award winning reporter and anchor at Spectrum News 1 SoCal focusing on climate\, weather\, and lifestyle. \n\n\n \n\n\nSarah is a graduate of California State University\, Northridge with a bachelor’s degree in journalism. In 2021\, she won an Emmy for Best Environment News Story on her compelling story “Oceana Trash” about plastic pollution impact on marine animals. Sarah can be found weekdays\, live on Spectrum News 1’s flagship morning show\, Your Morning\, covering extreme weather as it happens\, climate stories\, and Friday lifestyle segments showcasing things to do in SoCal. \n\n\n \nIn addition to her current role\, Sarah is a regular fill-in news anchor and weather anchor. In 2023\, Sarah was the only TV reporter in the nation to join the Metropolitan Water District of Southern California on an exclusive Colorado River trip. She travels frequently throughout the year covering various climate stories\, including to Lake Tahoe to cover the February 2023 California Department of Water Resources snow survey\, and to the TomKat Ranch\, run by former presidential candidate Tom Steyer\, to cover their work on regenerative agriculture. \n\n\n \nIn 2022\, she hosted two specials: “The Trickle-Down Effect\,” an Earth Day special focused on water and drought\, and “Saving Our Oceans\, A Deep Dive\,” a Spectrum News network-wide special for National Oceans Month. Additionally\, Sarah was named LA TV Week’s “40 Under 40” in their inaugural class of 2022 and served as the Emcee of the 2022 and 2023 NetZero Conference in Los Angeles. \n\n\n \nSarah is a member of the Television Academy and the SoCal Chapter of WICT Network\, both professional groups of women in media\, entertainment\, and technology. Outside of work\, she is an avid reader\, loves the beach\, traveling\, practicing yoga\, and exercising at the gym. \n  \n  \n\n\n \n  \nSTAY TUNED AS WE’LL ANNOUNCE THE 60TH PRISM FINALISTS SOON! \n\n\n \nAttendee registration is open now. RSVP TODAY! \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-60th-annual-prism-awards/
LOCATION:Audrey Irmas Pavilion\, Los Angeles\, 3643 Wilshire Blvd\,\, Los AngeleS\, 90010\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRism60_join-us.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241203T180000
DTEND;TZID=America/Los_Angeles:20241203T200000
DTSTAMP:20260405T010047
CREATED:20241121T213530Z
LAST-MODIFIED:20241126T022649Z
UID:24950-1733248800-1733256000@prsala.org
SUMMARY:PRSA-LA 2024 Holiday Party
DESCRIPTION:PRSA-LA Holiday Party\nDate: December 3 \nTime: 6 – 8 PM \nVenue: Weber Shandwick Los Angeles\, 1840 Century Park East\, Los Angeles\, CA 90067 (Rooftop) \nPresented by PRSA-LA and Weber Shandwick Los Angeles. \n  \nJoin us as we toast to the PR industry! Bring an unwrapped toy to be entered into a raffle to win exciting prizes. The toys are being donated to Project Angel Food. \nCost: $20 members\, $35 non-members\, $12 students \n  \nREGISTER HERE
URL:https://prsala.org/event/2024-holiday-party/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Holiday-Party-angel-logo.png
END:VEVENT
END:VCALENDAR