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DTSTART;TZID=America/Los_Angeles:20260318T110000
DTEND;TZID=America/Los_Angeles:20260318T110000
DTSTAMP:20260311T201404Z
CREATED:20260311T201342Z
LAST-MODIFIED:20260311T201404Z
UID:28102-1773831600-1773831600@prsala.org
SUMMARY:PRSA: Seeing the Whole Field
DESCRIPTION:Seeing the Whole Field\nGreat communicators anticipate the play before it happens. Join Kelly Ross\, internal communications manager for the Pittsburgh Pirates\, on the next Strategies & Tactics Live to learn how internal alignment strengthens every external message. \nWatch live on LinkedIn on March 18 at 1 p.m. ET. \nSign up now
URL:https://prsala.org/event/prsa-seeing-the-whole-field/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/1772199982164.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T130000
DTEND;TZID=America/Los_Angeles:20260318T140000
DTSTAMP:20260311T200532Z
CREATED:20260311T200504Z
LAST-MODIFIED:20260311T200532Z
UID:28090-1773838800-1773842400@prsala.org
SUMMARY:FPRSA: Diverse Dialogues: She Built It
DESCRIPTION:Diverse Dialogues: She Built It\nMarch 18\, 2026 3–4 p.m. EDT\nBehind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel\, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the communications landscape across sectors—from healthcare to entertainment\, public affairs to social change. \nModerated by a PRSA leader\, this conversation will explore their bold decisions\, the challenges they faced breaking barriers\, and the lessons they’ve learned about leadership\, resilience and redefinition. Whether you’re aspiring to lead a team or build your own agency\, this session will offer candid insights and real-world advice for women communicators looking to chart their own path in PR. \nModerator: Natalie Ghidotti\, APR\, Fellow PRSA\, CEO\, Ghidotti \nPanelists: \nPriscilla Clarke\, President/CEO\, Clarke PR Global LLC\nGrace T. Leong\, APR\, Fellow PRSA\, CEO\, HUNTER\nMaria J. Rodriguez\, President & CEO\, Vanguard Communications \nEvent is free. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-she-built-it/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/diverse-dialogues-series-presents-she-built-it-prsa.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260323T110000
DTEND;TZID=America/Los_Angeles:20260323T114500
DTSTAMP:20260311T210407Z
CREATED:20260311T210407Z
LAST-MODIFIED:20260311T210407Z
UID:28106-1774263600-1774266300@prsala.org
SUMMARY:PRSA: Storytelling
DESCRIPTION:Storytelling\nMarch 23\, 2026\, 1–1:45 p.m. ET\nFREE TO PRSA MEMBER. Available to nonmembers for $60. \nStorytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together\, we’ll explore the art of storytelling\, the essential elements that make a story compelling\, and how powerful narratives can elevate and amplify a brand by building deeper emotional connections and clearer messaging. Our panel will also share tips for turning your message into a story people remember\, and one that moves your audience to action. \nPanelists:\nLisa Arledge Powell\, APR\, CEO & founder\, MediaSource\nRob Biesenbach\, Communication Coach\, Speaker & Workshop Leaders\nHeather Morgan\, APR\, vice president of communication and business development\, MHP Salud \nParticipants with the APR credential earn 0.5 ethics CEUs for this session. \nThis event is part of PRSA’s Member Monday. Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. Moderated by the PRSA 2026 Chair\, Heide Harrell\, M.A.\, APR\, these conversations aim to create a space for meaningful dialogue\, collaboration\, and the exchange of ideas. \nREGISTER HERE
URL:https://prsala.org/event/prsa-storytelling/
LOCATION:CA
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260324T200640Z
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T130000
DTEND;TZID=America/Los_Angeles:20260325T140000
DTSTAMP:20260320T205505Z
CREATED:20260320T205505Z
LAST-MODIFIED:20260320T205505Z
UID:28142-1774443600-1774447200@prsala.org
SUMMARY:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners
DESCRIPTION:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners\nMarch 25\, 2026 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\nREGISTER HERE \n\n\nThe Oscars may be over\, but the real postgame for communicators is just beginning. Join PRSA’s Entertainment & Sports Section for a virtual deep dive into this year’s Academy Awards campaigns and what they can teach all of us about strategy\, storytelling\, and influence. \nOur panel will unpack how this season’s winning and nominated films built momentum through media outreach\, festivals\, and events—and how those campaigns broke through with press\, voters and audiences in a crowded\, high-stakes landscape. Whether you work in entertainment or another sector\, you’ll walk away with practical takeaways you can apply to your own clients and brands. \nHosted by the Entertainment and Sports Section and available to all PRSSA student members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month. \nModerator \n\nRick Markovitz\, president\, Weissman Markovitz Communications\, PRSA-LA Board Member\n\nFeatured panelists: \n\nDebra Birnbaum\, editor\, Gold Derby\nRay Costa\, president\, Costa Communications\nJoshua Jason\, founder\, Joshua Jason Public Relations | JJPR\nChristine La Monte\, producer\, Oscar-nominated song from VIVA VERDI!\n\nParticipants will learn: \n\nHow this year’s winning campaigns differentiated themselves at festivals\, in the press\, and on the circuit.\nWhat tactics and timing helped films break out with voters and key influencers.\nHow to adapt awards-style campaigning principles to non-entertainment clients and causes.\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-youre-invited-inside-the-academy-awards-pr-strategies-behind-this-years-winners/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260326T170000
DTEND;TZID=America/Los_Angeles:20260326T200000
DTSTAMP:20260305T201509Z
CREATED:20260305T200925Z
LAST-MODIFIED:20260305T201509Z
UID:28056-1774544400-1774555200@prsala.org
SUMMARY:2026 Kenneth Owler Smith Symposium on Public Relations
DESCRIPTION:2026 Kenneth Owler Smith Symposium on Public Relations \nThursday\, March 26\, 2026 •  5:00pm to 8:00pm PDT\n \nWallis Annenberg Hall (ANN)\, USC \nAuditorium (L105A) \nREGISTER HERE \n\nPurpose under pressure: Navigating real-world decisions about sustaining and communicating corporate purpose. \nThis event will have a reception at 5 p.m. PT and the program at 6:30 p.m. PT. Featured speakers and panelists are listed below: \n\nPurpose Award presentation to Ronald McDonald House\nJon Banner\, executive vice president and global chief impact officer\, McDonald’s\nJoanna Sabato\, chief marketing and communications officer\, Ronald McDonald House Global\nJean Guerrero\, visiting professor\, “Our Unsilencing” project\, USC Annenberg\nFred Cook\, professor and director\, USC Center for Public Relations\n\nMore information on panelists is forthcoming. RSVP HERE. \n\n\nFree for PRSA members and USC Annenberg alumni \nThis program is open to all eligible individuals. USC operates all of its programs and activities consistent with the university’s Notice of Non-Discrimination. Eligibility is not determined based on race\, sex\, ethnicity\, sexual orientation or any other prohibited factor. \n\nREGISTER HERE
URL:https://prsala.org/event/2026-kenneth-owler-smith-symposium-on-public-relations/
LOCATION:CA
CATEGORIES:Other Events
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/kenneth-owler-symposium-image-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260311T195631Z
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/DD-Agility_FT.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260413T000000
DTEND;TZID=America/Los_Angeles:20260415T000000
DTSTAMP:20260406T205014Z
CREATED:20260406T205014Z
LAST-MODIFIED:20260406T205014Z
UID:32402-1776038400-1776211200@prsala.org
SUMMARY:PRSA Counselors Academy 2026 Conference  April 13-15\, 2026 | Carlsbad\, California
DESCRIPTION:PRSA Counselors Academy 2026 Conference \nApril 13-15\, 2026 | Carlsbad\, California \nHere is an opportunity to attend the PRSA Counselors Academy 2026 Conference at a Special One-Day Pass Rate (Tuesday\, April 14 only) designed to make the event more accessible\, particularly for small PR firm owners and senior leaders who are not able to attend the full conference. \nOne-Day Pass (Tuesday\, April 14): $795 \nPRSA Counselors Academy focuses on supporting agency owners and leaders through peer-to-peer learning\, business growth\, and leadership development. The conference brings together PR firm leaders from across the country for highly practical\, operator-focused sessions. \nMore details and registration here: \nhttps://www.prsa.org/home/get-involved/professional-interest-sections/counselors-academy/prsa-counselors-academy-2026-section-conference#registration \n \n\n 
URL:https://prsala.org/event/prsa-counselors-academy-2026-conference-april-13-15-2026-carlsbad-california/
LOCATION:CA
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/prsa-counselor-aca.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260429T000000
DTEND;TZID=America/Los_Angeles:20260501T000000
DTSTAMP:20260410T202837Z
CREATED:20260410T202726Z
LAST-MODIFIED:20260410T202837Z
UID:32439-1777420800-1777593600@prsala.org
SUMMARY:PRSA: APR Virtual Boot Camp
DESCRIPTION:APR Virtual Boot Camp \n April 29-May 1\, 2026 \nThe APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation\, and take the Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. \nPricing ranges from $100-$500. Register by April 15. \nMore resources: \nAPR Panel Presentation: Secrets to Success \nView this FREE PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her accreditation process. \nThis webinar teaches how to present a campaign’s research\, planning\, implementation and evaluation (RPIE) work\, and answer tough questions. The webinar also shows why the project won national and regional awards. \nRefreshed Brochure \nGet answers to APR questions in this refreshed brochure. \nContact PRSA-LA APR Chair Justin Glover at justin@communicationslab.com to start your APR journey.
URL:https://prsala.org/event/prsa-apr-virtual-boot-camp/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/APR-LOGO-2026.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260430T180000
DTEND;TZID=America/Los_Angeles:20260430T200000
DTSTAMP:20260428T192749Z
CREATED:20260424T211958Z
LAST-MODIFIED:20260428T192749Z
UID:32492-1777572000-1777579200@prsala.org
SUMMARY:PRSA-LA\, PRSA and PRSSA Hangout and Mixer
DESCRIPTION:Join PRSA-LA and USC PRSSA for a PRSA/PRSSA/Emerging Professionals Hangout and Mixer on Thursday\, 4/30 from 6PM to 8PM at Arts District Brewing Company (828 Traction Ave\, Los Angeles\, CA 90013).  \nThis event\, generously sponsored by AIJ Communications\, is simply an opportunity to casually socialize\, network and catch-up with fellow students\, emerging professionals and seasoned professional from across the Greater Los Angeles Area! We also want to celebrate and acknowledge PRSSA seniors as they countdown toward graduation!  \nNote: Guests under 21 are welcome until 7PM. Free to attend. \nIf you have any questions\, please feel free to reach out to PRSA-LA PRSSA/Emerging Professionals Committee Members Keenan Kurihara (kkurihara@flintridgeprep.org) or Ajay Benmoin (ajaybenmoin@gmail.com) or USC PRSSA President Taylor Altman (taltman@usc.edu) if you have any questions!  \nRSVP HERE
URL:https://prsala.org/event/prsa-la-x-prssa-hangout-mixer/
LOCATION:Arts District Brewing Company\, 828 Traction Ave\, Los Angeles\, CA\, 90013
CATEGORIES:PRSA,PRSA-LA,PRSSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRSSA-Mixer-date.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260507T180000
DTEND;TZID=America/Los_Angeles:20260507T200000
DTSTAMP:20260424T215015Z
CREATED:20260424T214746Z
LAST-MODIFIED:20260424T215015Z
UID:32497-1778176800-1778184000@prsala.org
SUMMARY:AAPI Heritage Month Networking Mixer
DESCRIPTION:Join PRSA-LA and AAJA-LA on Thursday\, May 7\, from 6:00 PM to 8:00 PM for our fourth annual AAPI Heritage Month celebration at Emporium Thai\, 1275 Westwood Blvd\, Los Angeles\, CA 90024\, bringing together Los Angeles’ communications and journalism communities. \nConnect with a vibrant network of PR\, media\, and marketing professionals while celebrating the voices and perspectives shaping the future of storytelling. This annual gathering is an opportunity to build relationships\, exchange ideas\, and reflect on the impact of AAPI leaders across media and communications. \nThis year’s event will be held at Emporium Thai\, a Westwood Village favorite known for its modern take on Thai cuisine and welcoming atmosphere—perfect for a relaxed and engaging evening of networking. \nEnjoy a complimentary drink ticket along with light bites. \nYou must be on the RSVP list to receive your drink ticket. \nREGISTER HERE. \n 
URL:https://prsala.org/event/aapi-heritage-month-networking-mixer-2/
LOCATION:Emporium Thai\, 1275 Westwood Blvd\,\, Los Angeles\,\, 90024\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/1000160314.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260527T170000
DTEND;TZID=America/Los_Angeles:20260527T170000
DTSTAMP:20260507T180753Z
CREATED:20260421T000226Z
LAST-MODIFIED:20260507T180753Z
UID:32479-1779901200-1779901200@prsala.org
SUMMARY:PRSA-LA’s At Breakfast With...
DESCRIPTION:PRSA-LA invites you to a truly exclusive At Breakfast With… experience: \nInside the KABC Newsroom: A Tour and Behind-the-Scenes Conversation with News Leadership \nMay 27\, 5:00 PM\nABC7 Broadcast Center\n500 Circle Seven Drive\, Glendale\, CA 91201 \nGo beyond the press release and step inside one of Los Angeles’ most influential broadcast newsrooms. \nThis in-person event includes: \n\nA behind-the-scenes tour of KABC’s newly renovated newsroom\nA candid panel with the journalists and decision-makers who shape daily coverage\n\nYou’ll gain insight into: \n\nHow stories are pitched\, selected\, and produced\nWhat makes a story stand out in a fast-moving news cycle\nHow to work more effectively with broadcast news teams\n\nSpace is extremely limited and expected to fill quickly. Max 2 people per agency. \n\nREGISTER HERE.
URL:https://prsala.org/event/prsa-las-at-breakfast-with/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-KABC-Newsroom-Tour.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T170000
DTEND;TZID=America/Los_Angeles:20260722T200000
DTSTAMP:20260728T010250Z
CREATED:20260707T200333Z
LAST-MODIFIED:20260728T010250Z
UID:32758-1784739600-1784750400@prsala.org
SUMMARY:PRSA-LA 2nd Annual Speed Pitch Mixer
DESCRIPTION:PRSA-LA 2nd Annual Speed Pitch Mixer \nWednesday\, July 22\, 2026\n🕔 5:00 – 8:00 PM\n📍Edelman\, 1500 N El Centro Ave\, Los Angeles\, CA 90028 \n\n\nSpeed story pitching. You won’t want to miss it. \nPricing:  Member $60  |  Non-member $75 \n\n\nREGISTER HERE \n\n\nDon’t Miss PRSA-LA’s 2nd Annual Speed Pitch Mixer!\n\nLooking to build stronger media relationships\, sharpen your pitching skills\, and connect with fellow communications professionals? Join PRSA-LA for our 2nd Annual Speed Pitch Mixer\, an evening of networking\, storytelling\, and meaningful conversations with members of the media.\n\nThink speed editorial media pitching\, fast-paced\, interactive opportunity to meet journalists\, practice your pitch\, gain valuable insights\, and expand your professional network.\n\nMeet the latest lineup of journalists from broadcast\, print\, and digital media\, including:\n\n•J.J. Zavalla\, Community News Producer\, KABC-TV/ABC7\n•Cora Jackson-Fossett\, Editor\, LA Sentinel\n•Ben Brown\, Senior Reporter\, California Post\n•Zain Khan\, Reporter\, California Post\n•Susan Hirasuna\, Anchor/Reporter\, Fox 11\n•Jacqueline Garcia\, Reporter\, CALÓ News\n•Suzanne York\, Reporter\, Local News Pasadena\n\nWhether you’re a seasoned PR professional or new to the industry\, this is a unique opportunity to make meaningful connections in a relaxed and engaging setting. Best of all\, your participation supports a great cause. Proceeds from the event benefit the PRSA-LA Scholarship Program\, helping the next generation of communications professionals pursue careers in public relations.\n\nReserve your spot today!\nREGISTER HERE
URL:https://prsala.org/event/prsa-la-2nd-annual-speed-pitch-mixer/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/749207868_1447302400776147_7131600084076668642_n.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260729T100000
DTEND;TZID=America/Los_Angeles:20260729T100000
DTSTAMP:20260727T234121Z
CREATED:20260727T232817Z
LAST-MODIFIED:20260727T234121Z
UID:32858-1785319200-1785319200@prsala.org
SUMMARY:PRSA: Strategies & Tactics Live 
DESCRIPTION:PRSA Event: Strategies & Tactics Live  \nJoin us for the next Strategies & Tactics Live on July 29 at 1 p.m. ET as Mike Neumeier\, APR\, CEO of Arketi Group\, discusses findings from the new CMO Signals & Shifts research and what they reveal about the future of communications leadership. \n Sign up to attend
URL:https://prsala.org/event/prsa-strategies-tactics-live/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260805T083000
DTEND;TZID=America/Los_Angeles:20260805T093000
DTSTAMP:20260805T194238Z
CREATED:20260708T195919Z
LAST-MODIFIED:20260805T194238Z
UID:32794-1785918600-1785922200@prsala.org
SUMMARY:PRSA-LA'S At Breakfast With...The Modern Media Mix
DESCRIPTION:PRSA-LA’s At Breakfast With…The Modern Media Mix: How to Pitch Podcasts\, Newsletters & Today’s Editorial Platforms\nAugust 5 | 8:30–9:30 AM | Virtual\n\nTickets:  PRSA-LA Member: $20.00  |  Non-member: $35.00  |  PRSSA Student: $10.00 \nREGISTER HERE \nJoin us via Zoom on Wednesday\, August 5\, 8:30 am – 9:30 am PT for At Breakfast With…The Modern Media Mix: How to Pitch Podcasts\, Newsletters & Today’s Editorial Platforms\, a conversation with the journalists behind these editorial platforms and learn how to pitch them effectively. \nMeet the panelists: \n\n\nHeather Jordan & Sports Public Address Announcer\, KNX News Feature Reporter including Hero of the Week podcast\nKaterina Portela\, Associate Producer\, LA Times De Los Podcast\nMarc Sternfield\, Director of Digital Content\, KTLA\nAdrian Garcia Solis\, Digital Director iHeartLATINO; Video Producer – Enrique Santos Show\n\n\n\n\n\n  \nREGISTER HERE \n 
URL:https://prsala.org/event/at-breakfast-with-the-modern-media-mix/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/ABW-aug-5-speakers.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260820T103000
DTEND;TZID=America/Los_Angeles:20260820T113000
DTSTAMP:20260727T233521Z
CREATED:20260727T232230Z
LAST-MODIFIED:20260727T233521Z
UID:32854-1787221800-1787225400@prsala.org
SUMMARY:PRSA:  Lead on LinkedIn: A Bootcamp for Health Communicators
DESCRIPTION:PRSA Event: Lead on LinkedIn: A Bootcamp for Health Communicators\nAugust 20\, 2026 1:30 p.m. – 2:30 p.m. (Eastern Daylight Time)\nFREE TO SECTION MEMBER & PRSA MEMBER \nREGISTER HERE \n\n\nLinkedIn has become the platform for professionals to connect with colleagues\, share ideas and strengthen their personal and organizational brands. For health communicators\, it offers an unparalleled opportunity to reach the right audiences—whether you’re advancing public health campaigns\, influencing policy conversations\, or building trust in science. \nIn this interactive session\, Anthony Shop\, co-founder and chief strategy officer at Social Driver and chairman of the National Digital Roundtable\, will share practical insights and real-world examples to help you use LinkedIn more effectively. Together\, we’ll explore how to make the most of your presence on the platform\, including: \n\nHow to optimize your LinkedIn profile to get noticed by reporters\, partners and peers.\nWhen to post from your company page vs. your personal profile and how to balance both.\nThe difference between a LinkedIn Post and a LinkedIn Article and when to use each.\nHow the LinkedIn algorithm influences visibility and whether hashtags matter anymore.\nExamples of thought leaders and organizations who are leading the way on LinkedIn.\n\nWhether you’re new to LinkedIn or looking to take your presence to the next level\, you’ll walk away with actionable tips to strengthen your digital voice and amplify your impact. \nHosted by the Health and Life Sciences Section and made available to all PRSA members. Paid registration for non-Health and Life Sciences Section members includes the live webinar and video playback for one month. \n\n\n\n\nPresenter\n\n\n \n Anthony Shop \n\n\n\nFREE TO SECTION MEMBER & PRSA MEMBER \n\nREGISTER HERE\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
URL:https://prsala.org/event/prsa-lead-on-linkedin-a-bootcamp-for-health-communicators/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260824T120000
DTEND;TZID=America/Los_Angeles:20260824T130000
DTSTAMP:20260814T202201Z
CREATED:20260814T201300Z
LAST-MODIFIED:20260814T202201Z
UID:32925-1787572800-1787576400@prsala.org
SUMMARY:IPA: Lead Generation On A Solo Budget: Website & Social Tactics That Work
DESCRIPTION:PRSA-LA INDEPENDENT PRACTITIONERS ALLIANCE invites you to a virtual event: \nLEAD GENERATION ON A SOLO BUDGET: WEBSITE & SOCIAL TACTICS THAT WORK \nMONDAY\, AUGUST 24\, 2026 \n12:00 PM PT \nOpen to PRSA members and non-members \nREGISTER HERE \nIndependent PR practitioners wear every hat\, often with limited time and no marketing team behind them. This practical session cuts through the noise with low-lift ways to turn your website and social media presence into consistent new-business lead generation. \n  \nWHAT YOU WILL LEARN \n• Non-obvious\, low-lift tactics that improve digital lead generation \n• How AI can streamline content creation and lead follow-up \n• Practical ideas for professionals with limited bandwidth and budget \nIndustry veterans Jen Berson\, Cynthia Lieberman and Stefan Pollack will share practical advice on using your digital presence to help grow your client base. \n  \nMEET THE PANEL \nJen Berson\, Founder & CEO\, Jeneration PR \nCynthia Lieberman\, Founder\, LieberComm \nStefan Pollack\, President & CFO\, The Pollack Group \nIDEAL FOR \nIndependent practitioners | In-house communicators | Agency professionals \nSHARPEN YOUR DIGITAL PRESENCE. GROW YOUR CLIENT BASE. \nREGISTER HERE
URL:https://prsala.org/event/32925/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/ipa-lead-image-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260908T120000
DTEND;TZID=America/Los_Angeles:20260908T130000
DTSTAMP:20260727T234010Z
CREATED:20260727T233203Z
LAST-MODIFIED:20260727T234010Z
UID:32861-1788868800-1788872400@prsala.org
SUMMARY:PRSA: Influencer & Reputation Management Panel
DESCRIPTION:PRSA Event: Influencer & Reputation Management Panel\nSeptember 8\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nIn today’s always-on media landscape\, a brand can be built — or broken — with a single post. This panel brings together PR professionals and communications strategists who represent influencers and celebrities to discuss the unique challenges of managing talent reputation in the digital age. Panelists will discuss how to develop and execute a long-term digital strategy for clients\, shape their online identity across platforms\, and position them for partnerships that align authentically with their personal brand. The conversation will also tackle reputation management — from proactively protecting clients against online threats to responding swiftly and strategically during controversy. \nMusic executive Catrise Johnson moderates this panel\, including: \n\nMaggie Faircloth\, senior account director at Sunshine Sachs Morgan & Lylis\nFanan Hailu\, director of influencer innovation and strategy at CFG\nT’Keyah Hayes\, publicity manager at The Forefront Group\n\nHosted by the Entertainment and Sports Section and made available to all PRSA members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month. \n\n\n\n\nPresenters\n\n\n \n Maggie Faircloth  \n\n\n \n Fanan Hailu  \n\n\n \n T’Keyah Hayes  \n\n\n \n Catrise Johnson \nFREE TO SECTION MEMBER & PRSA MEMBER \n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
URL:https://prsala.org/event/prsa-influencer-reputation-management-panel/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260909T190000
DTEND;TZID=America/Los_Angeles:20260909T210000
DTSTAMP:20260717T233733Z
CREATED:20260717T233546Z
LAST-MODIFIED:20260717T233733Z
UID:32808-1788980400-1788987600@prsala.org
SUMMARY:PRSA-LA Dodgers Night Out 2026
DESCRIPTION:Los Angeles Dodgers vs. Cincinnati Reds\nDodger Stadium – 1000 Vin Scully Ave.\, Los Angeles\, CA 90012 \nREGISTER HERE \nJoin PRSA-LA for our fourth annual Dodgers Night Out as we cheer on the Dodgers while raising funds for the PRSA-LA Scholarship Program\, which supports outstanding undergraduate and graduate students pursuing careers in Public Relations and Communications. \nWe’ve reserved 50 tickets for this special evening\, with proceeds benefiting the PRSA-LA Scholarship Fund. Tickets are limited and are expected to sell quickly\, so be sure to reserve yours early! \nBy attending\, you’ll enjoy an exciting night of Dodgers baseball while helping invest in the next generation of communications professionals. Scholarship recipients receive financial support to assist with their education\, along with one year of complimentary access to PRSA-LA programming\, providing valuable networking opportunities and professional development throughout the year. \nTo learn more about the PRSA-LA Scholarship Program and its impact\, please visit the Scholarship page. \nIn addition to the game\, Dodgers Night is a great opportunity to connect with fellow PRSA-LA members\, colleagues\, and friends in a relaxed setting. We’ll share details with attendees closer to game day about where we’ll gather before and during the game for networking. \nWe look forward to seeing you at Dodger Stadium for another memorable evening in support of the PRSA-LA Scholarship Program. \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-dodgers-night-out-2026/
LOCATION:Dodger Stadium\, 1000 Vin Scully Ave\, Los Angeles\, CA\, 90012\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/NIGHT-OUT-scaled.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260917T180000
DTEND;TZID=America/Los_Angeles:20260917T210000
DTSTAMP:20260806T004748Z
CREATED:20260523T000147Z
LAST-MODIFIED:20260806T004748Z
UID:32594-1789668000-1789678800@prsala.org
SUMMARY:PRSA-LA Sunrise Honors 2026
DESCRIPTION:  \nThis year marks the eighth year of PRSA-LA’s Sunrise Honors. The event will be held on Thursday\, September 17\, 2026\, 6:00 – 9:00 PM at the beautiful Los Angeles River Center and Gardens. \nSunrise Honors recognizes trailblazers and pioneers in the public relations and marketing world who have opened doors to increase the diversity and inclusion of underrepresented populations into the field of Communications. Through their perseverance and tenacity\, we learn how to continue the important work to make the PR industry more inclusive and embracing of diverse perspectives. \nThe Sunrise Honors is PRSA-LA’s way of celebrating the longtime work of these champions. Register now and join us at this prestigious event! \nCLICK HERE TO REGISTER \nBe a Sponsor and celebrate these well-deserving honorees with us. \nCLICK HERE FOR SPONSORSHIP INFORMATION.
URL:https://prsala.org/event/prsa-la-sunrise-honors-3/
LOCATION:Los Angeles River Center and Gardens\, 570 W Ave 26\,\, Los Angeles\, CA\, 90065\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Sunrise-Honors-new-dates.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260923T120000
DTEND;TZID=America/Los_Angeles:20260923T130000
DTSTAMP:20260727T233931Z
CREATED:20260727T233931Z
LAST-MODIFIED:20260727T233931Z
UID:32865-1790164800-1790168400@prsala.org
SUMMARY:PRSA: Non-Boring Compliance! Your Guide to APR Renewal & Ethics Mastery
DESCRIPTION:PRSA Event: Non-Boring Compliance! Your Guide to APR Renewal & Ethics Mastery\nSeptember 23\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nFree to PRSA & Non Members \n\n\nRegister Now\n\n\n\nStaying current with your APR credential should feel empowering\, not overwhelming. This engaging webinar breaks down the APR renewal process into clear\, manageable steps while showing how ethics can be a practical and energizing part of your professional growth. Participants will learn how to track renewal activities\, identify opportunities to earn continuing education credits and approach ethics requirements with confidence and relevance. Whether your renewal deadline is approaching or you simply want a smarter system for staying prepared\, this session will help you replace last-minute scrambling with a practical plan for meeting renewal requirements. \nAttendees will learn: \n\nThe key components of APR renewal\, including continuing education requirements and the ethics requirement.\nFour practical ways to document professional development activities throughout the renewal cycle.\nFour steps for building a simple renewal plan that keeps you organized\, confident and on track.\nFour valuable insights from both a seasoned APR and a newer practitioner\, helping you tailor your approach based on where you are in the renewal cycle.\n\nThis webinar is presented in partnership with the PRSA Alabama Chapter and its Ethics Committee. \n\n\n\n\nPresenter\n\n \n Denise Berkhalter Miller\, MSM\, APR \nFree to PRSA & Non Members \n\n\nRegister Now
URL:https://prsala.org/event/prsa-non-boring-compliance-your-guide-to-apr-renewal-ethics-mastery/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T083000
DTEND;TZID=America/Los_Angeles:20260924T083000
DTSTAMP:20260814T203014Z
CREATED:20260813T210232Z
LAST-MODIFIED:20260814T203014Z
UID:32915-1790238600-1790238600@prsala.org
SUMMARY:ABW...Affordability in the Newsroom: What Makes the Story and How PR Can Break Through
DESCRIPTION:PRSA-LA’s ABW … Affordability in the Newsroom: What Makes the Story and How PR Can Break Through \n\n\nAffordability is dominating the headlines\, from housing and energy to groceries and transportation. But what makes one story break through while another gets overlooked?\n\nJoin PRSA-LA in person for our next At Breakfast With… and hear directly from journalists covering affordability\, consumer issues\, and the cost of living.\n\nWe’ll explore what makes a story newsworthy\, where journalists find their ideas\, including the social media platforms they follow\, and what makes them engage with a pitch.\n\nSeptember 24 | 8:30 AM\nSoCalGas – Downey\nContinental Breakfast Included\n\n\n\nRegistration opens soon.
URL:https://prsala.org/event/abw-affordability-in-the-newsroom-what-makes-the-story-and-how-pr-can-break-through/
LOCATION:SoCalGas\, 9240 Firestone Blvd\, Downey\, CA\, 90241\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Affordability-sep24-new.png
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END:VCALENDAR