PRSA-LA

PRSA Event: PRSA’s Diversity & Inclusion Committee Presents Celebrating Women in Tech
2021-03-24 14:00 - 15:00 (America/Los_Angeles) | CA
As we continue to commemorate Women’s History Month, please plan to join PRSA for Diverse Dialogues: Celebrating Women in Tech on Tuesday, March 24 at 2 p.m. PT.

You’ll meet the women in tech who are disrupting the industry. You’ll also get looped into the latest technology, advancements and innovations that communications professionals need to know.
Explore perspectives on how technology is impacting the PR and communications profession today, and how to better position tech to further our industry, whether for clients or in-house.
At this webinar, you’ll hear key insights from:

Brandi Boatner, Manager, Digital & Advocacy Communications @IBM Corporate Communications
Cathy Hackl, futurist & author of “The Augmented Workforce: How AR, AI, 5G Will Impact Every Dollar You Make.”

REGISTER HERE.

Meet Our Participants

Brandi Boatner is an award-winning digital communication, public relations, social media professional and prolific public speaker based in New York City. As a member of the IBMer Communications team (employee/internal communications), Boatner supports key initiatives for the Transformation and Culture function, including social media support for the SVP of Transformation and Culture and digital engagement for diversity and inclusion channels. She leads initiatives that empower managers to help shape the IBM culture from within their teams, drive employee advocacy through social activation and continues to serve as the lead for social justice communications known as Emb(race), IBM’s response in combating implicit bias, discrimination and racial inequality. Currently, Boatner is one of five finalists for Outstanding In-House PR Professional for the 2021 PR Week Awards.

Cathy Hackl is a leading tech futurist and globally recognized business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. She is one of LinkedIn’s top technology voices (the highest honor on the platform) and a champion for diversity. Hackl has worked with some of the biggest names in tech including Amazon Web Services (AWS), Magic Leap and HTC VIVE. She leads the Futures Intelligence Group, a futures research & consulting firm that works with clients in tech, fashion, media, government, and defense implementing innovation strategies, strategic foresight and emerging technologies.

Join the conversation using #PRDiversity and tagging @PRSADiversity.

REGISTER HERE.

PRSA Event: Health Academy Communications Chat
2021-03-25 11:00 - 12:00
March PRSA Health Academy Communications Chat:
The Benefits of APR in Health Care Communications for Your Career and Your Organization.
Presented by the Health Academy.
March 25,11 am PT

REGISTER HERE.

PRSA-LA Job Club
2021-03-26 12:00 - 13:00
Are you in between PR jobs and looking for your next opportunity?
PRSA-LA Job Club, Fridays at noon via Zoom.
Members of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips, insights, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive, encouraging environment that will help keep job-seekers motivated and on track.
Each weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search, the corporate world, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.
This club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support.
Feel free to join weekly or as you are able, Fridays at noon via Zoom.
Please email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session.

PRSA Event: The Clubhouse series of open forum industry chats
2021-03-26 13:00 - 14:00
Hosted by PRSA, The Clubhouse series is an open forum for industry chats.
Exclusively for Entertainment and Sports Section members.
March 26, 1 PM PT
REGISTER HERE.

PRSA-LA Clubhouse Event: Women Leaders in PR and Communications
2021-03-30 18:00 - 19:30
Join PRSA-LA on Clubhouse Tuesday, March 30th from 6:00 – 7:30 p.m. PT. as we celebrate Women’s History Month with a discussion on Women Leaders in PR and Communications!

Free to all.
Clubhouse link: http://bit.ly/38MDh4P
#PRSALA #WHM

The discussion will be led by Melissa England, Director, Consumer Public Relations at The Wonderful Company, & PRSA-LA President (moderator), and include Valarie De La Garza, CEO of Fenton Communications, Dr. Lori Baker-Schena, Co-founder of the LeadHERship Consortium, Netta Conyers Haynes, VP of Communications, Sequoia Consulting Group, and more!

This discussion is part of the PRSA-LA’s ongoing monthly Clubhouse series, which takes place on the last Tuesday of each month from 6:00 – 7:30 p.m. PT.

Not sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s currently only available on iOS (iPhone users) and you can learn more about the platform here or a https://www.joinclubhouse.com.
And be sure to join the official Clubhouse account for the PRSA-LA chapter: https://www.joinclubhouse.com/club/prsa-la
And be sure to read this post: PR News’ Top Women in PR Speak: Onus on Us and Industry to Close Leadership Gap.

PRSA-LA: Job Club
2021-04-02 12:00 - 13:00, 2021-04-09 12:00 - 13:00, 2021-04-16 12:00 - 13:00, 2021-04-23 12:00 - 13:00, 2021-05-07 12:00 - 13:00, 2021-05-14 12:00 - 13:00, 2021-05-21 12:00 - 13:00

PRSA Event: It’s Okay To NOT Be Okay
2021-04-06 11:00 - 12:00
Hosted by PRSA. Presented by the Public Affairs & Government Section.

We know it’s been a long hard year and the life of a communicator in all levels of government has been full of stress, criticism and long days. However, we need to be sure we’re taking care of ourselves physically, mentally and emotionally so that we can continue to be the best practitioner, colleague, spouse and parent possible. Your PAG colleagues understand that and are here to help.
The PAG Town Hall is an opportunity to connect with other government communicators who share similar experiences. As fellow information “warriors”, we understand the heavy burdens carried by those who ensure the information wheels keep turning with speed, accuracy and empathy. As a group, we acknowledge that “it’s okay to NOT be okay”. Sometimes you just need to be with people who hear you, see you and understand what challenges you. We are those people.
Please join us on April 6, 2pm EST for a PAG Town Hall that is dedicated to YOU – to refill and renew with your fellow communicators who care about you.
We will offer section information and have break out rooms to discuss topics relevant to you.
April 6, 11 AM PT.
REGISTER HERE

PRSA Event: The Value and the Values of Accreditation: Why an APR for Your Career
2021-04-08 12:00 - 13:00
THIS EVENT IS FREE TO MEMBERS!
Why get an APR? You’re smart, degreed, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett, APR, to dive into dialogue on exactly why it’s a game-changer, and then decide if you are a candidate for this deeply personal competition.
By the webinar’s end, you’ll:

Know the potential of Accreditation to advance your career.
Have a series of thought-provoking questions, ideologies and testimonials to ensure you make the best choice about the APR journey.
Understand the value and the values taught in this process and how they catapult your career forward.
Comprehend the steps to pursue Accreditation and make your plans for its pursuit.

Presenter
Elyse Hammett, APR, vice president, marketing and communications, Community Foundation for Greater Atlanta
As chair of PRSA’s national marketing committee for accreditation, Elyse’s zeal to tell the APR story is palpable. A member of the Society since the late 90’s, Elyse earned her accreditation in 2000 and has used its methodologies to catapult her career.
REGISTER HERE

Participants with the APR credential earn 0.5 CEUs for a webinar.

PRSA Event: The Burgeoning Latinx Influencer Market - Digital trends in influencer marketing through the lens of one of the nation's fastest-growing demographics.
2021-04-15 12:00 - 13:00
THIS EVENT IS FREE TO MEMBERS!

Latinx consumers in the United States control $1.5 trillion in purchasing power. If the U.S. Latinx population were a country, GDP growth rate of the Latino market would be the third-highest growth rate among all global economies. Those are impressive numbers by any measure, but for Latinx consumers where and when to spend their dollars in many instances boils down to one-on-one interactions and to recommendations from close friends or acquaintances. Even trusted individuals on social media can have a strong impact on their purchase decisions. This is where the burgeoning Latinx influencer market in the United States has created a very powerful niche for engaging this growing consumer group organically.
In this webinar, we will review various segments of the U.S. Latinx influencer market – from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.

Presenter

Juan Alanis, managing partner and co-founder, Big Oak Tree Media

Juan Alanis is Managing Partner and co-founder of the Houston-based public relations and digital marketing agency, Big Oak Tree Media. An award-winning former journalist and blogger, Juan is a regular speaker and contributing writer on topics such as Latino identity, multiculturalism, diversity and inclusion, etc.

REGISTER HERE

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar

PRSA Event: PRSA Storytellers: Leading with Ethics and Accountability in Higher Education: The Role of Public Relations
2021-04-20 12:00 - 13:00
THIS EVENT IS FREE FOR MEMBERS AND STUDENT MEMBERS!
More than ever, ethical leadership is needed as higher education institutions grapple with multiple threats to their missions, reputations, relationships, and viability. The pandemic, budgets, politics, and demands for racial and social justice within and outside of the academy are straining institutions in ways they have not experienced in decades. Join moderator Michele Ewing, APR, Fellow PRSA, professor at Kent State University; John Diamond, President and CEO, University of Maine Alumni Association and author of the book, Please Delete: How Leadership Hubris Ignited a Scandal and Tarnished a University; and Darryl Lunon, II, Deputy General Counsel and Chief Ethics & Compliance Officer, Georgia Institute of Technology for a conversation about accountability and ethics in higher education — and the role public relations professionals should play in ensuring those stakeholder expectations.
Panelists
John Diamond, president and CEO, University of Maine Alumni Association
Darryl Lunon, II, Esq., deputy general counsel and chief ethics and compliance officer, Georgia Institute of Technology
Moderator
Michele Ewing, APR, Fellow PRSA, professor, Kent State University
REGISTER HERE

PRSA-LA Clubhouse Event - Testimony Tuesdays: Why I Work in Entertainment PR!
2021-04-27 18:00 - 19:30
We’re back on Clubhouse this Tuesday, April 27 from 6:00 p.m. to 7:30 p.m. PT/ 9:00 p.m. to 10:30 p.m. ET, for “Testimony Tuesdays: Why I Work in Entertainment PR!” Come hear and learn from some incredible mavericks in the game as they share their professional journey, lessons learned, and why they choose to still stay.

Speakers:

Tammy Golihew, Head of Amazon Studios Television Publicity, International and Prime Video;

Nate Kirtman, Vice President of Corporate Communications for The CW Network;

Jamie French, a strategic communications executive, and

Gilda Squire, Founder and CEO of Squire Media & Management, Inc.

The discussion will be led by Leshelle Sargent Vice President of PRSA-LA and Executive Director of Warner Bros. Television Publicity, along with Stephen Chavez, Vice President of PRSA-LA; and John McCartney, Director-At-Large of PRSA-LA.

To join us for this intimate empowering conversation, please register here where you will find the link to the PRSA-LA “Testimony Tuesdays” Clubhouse room.

PRSA-LA is hosting a Clubhouse Event every last Tuesday of the month with a discussion on Diversity in Communications. Not sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s currently only available on iOS (iPhone users) and you can learn more about the platform here, or a https://www.joinclubhouse.com/

PRSA Event: Equal Access: Achieving Better Representation Across the Media Landscape
2021-04-28 09:00 - 10:00
THIS EVENT IS FREE TO MEMBERS!

Media companies and international broadcasters are addressing inequality in front and behind the camera, microphone and news sites.
What does this mean for communicators? What learnings can we take from this and how does this challenge our current thinking for our clients and our own organizations? Who is the face of an organization, who speaks and appears for the corporate body, who creates your content, shapes your viewpoints and is the lens through which you present the corporate view?
The Chartered Institute of Public Relations (CIPR) Diversity & Inclusion Network in conjunction with the Public Relations Society of America (PRSA) Diversity & Inclusion Committee, will explore how broadcast and news organizations are addressing diversity, increasing representation of diverse groups and challenging how the World is presented to viewers.
Moderated by Avril Lee, Executive Committee Chair, Chartered Institute of Public Relations

Time

Apr 28, 2021 12:00 PM in Eastern Time (US and Canada)

REGISTER HERE

PRSA-LA: State of Journalism Report Presented by Muck Rack
2021-04-29 12:00 - 13:00
In case you missed it, Muck Rack recently released the results of The State of Journalism 2021. Over 2,400 journalists shared exclusive insights, from how their jobs have changed in the year of COVID-19 to what they’re looking for in pitches.

PRSA-LA and Muck Rack are coming together to discuss takeaways from the research and to take your questions about how to apply the findings.

Join us on April 29th at 12pm PT for an insightful discussion with Muck Rack’s Chief Operating Officer, Natan Edelsburg, and Senior Director of Enterprise Sales, Andrew Flynn.

They will cover topics including:

How the media landscape is changing in 2021 and reporters’ outlooks on the future of journalism
Where journalists are getting the most value on social media
Tips for pitching journalists and landing coverage
How to best collaborate and build relationships with journalists

Speakers:

Natan Edelsburg
Chief Operating Officer, Muck Rack
@NatanEdelsburg (Twitter)

Andrew Flynn
Senior Director, Enterprise Sale, Muck Rack
@DroidMegatron (Twitter)

Bring your questions, observations, and predictions, and we look forward to seeing you there!

PRSA-LA Member: FREE • Non-members: $10

REGISTER HERE

PRSA Event: PRSA Storytellers: What the Pandemic Proves About Leadership: Why Skilled Improvisation and Inclusion Are the Key to Our Futures
2021-04-30 12:00 - 13:00
THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS!

While upsetting the balance of our lives all over the world, COVID-19 has also focused enduring themes and emerging trends for leadership practice. This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world. In essence, no organization can be successful without their leaders cultivating these twin skills moving forward. Detailing what has changed in our organizational environments, while drawing from a wealth of research and surprising insights from the field of improvisational theater, the webinar will provide participants with a framework that can be immediately put into practice by both rising and established leaders. Using findings from the author’s new book, Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs, the webinar will further provide an opportunity for participants to re-set their thoughts and actions as they launch into new and uncertain post-pandemic futures.
Presenter
Don Waisanen is a professor in the Marxe School of Public and International Affairs at Baruch College, where he received the Presidential Awards for Distinguished Teaching and Distinguished Scholarship. He teaches courses and workshops in public communication—including executive speech training, communication strategy, and seminars on storytelling, conflict and negotiation, and leadership and improvisation.
All of Waisanen’s research seeks to understand how communication works to promote or hinder the force of citizens’ voices. Since “every human advancement or reversal can be understood through communication” (Walter Annenberg), he has written over 45 scholarly publications on the subject, covering topics from strategies in public speaking to the ways that organizations and governments can better communicate with different stakeholders. He is the author of Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs, and forthcoming books on the intersections of strategic communication and voter suppression, participatory budgeting, and nonprofit leadership.
Previously, Waisanen worked in broadcast journalism, as a speechwriter, and continues to develop and run communication campaigns for organizations across the private and public sectors. He is the founder of Communication Upward and an adjunct lecturer at Columbia University and New York University. For the last two decades, he’s also been a comedy writer and improvisational comedian at theaters in Los Angeles and New York.

REGISTER HERE

PRSA-LA Dramatic Readings of Bad Press Releases
2021-05-04 18:00 - 19:00
DRAMATIC READINGS OF BAD PRESS RELEASES
A PRSA-LA joint event with PRSA Inland Empire Chapter
Tuesday, May 4 • 6-7 PM
Join well-known journalists as they read, VERY DRAMATICALLY, the worst press releases and pitches they’ve received, followed by a panel discussion on how to make pitches stand out (in a good way). You’ll be entertained and walk away with some new connections and actionable tips on how to make your media relations materials get noticed and increase the odds they’ll get used.
REGISTER HERE
Panelists:

Amber Gibson
Food & Travel Journalist
Amber Gibson is a nomadic freelance journalist who has recently moved to Venice, California. Her specialties include travel, food, wine, and wellness and she has bylines in Conde Nast Traveler, Travel + Leisure, Robb Report, Departures, Bon Appétit, Zagat, NBC, NPR, Healthline, The Kitchn, The Daily Telegraph, Hemispheres, USA Today, Forbes, and many more. In her free time, Amber enjoys yoga, Pilates, cooking mostly plant-based with her vegan boyfriend and reading. Gelato, dark chocolate, and champagne are her biggest weaknesses.

Jennie O’Hagan
Producer, LA Times Today at Spectrum
Jennie O’Hagan is a three-time Emmy-winning Television Producer and Public Relations professional. Jennie was the original Entertainment Producer for the KTLA Morning News in Los Angeles and is currently a producer for LA Times Today – a daily news magazine on Spectrum News 1. She often produces Red Carpet coverage during awards season. She is the Executive Producer for KTLA’s Rose Parade broadcast and is an Executive Consultant for clients including the OC Fair and Disneyland; in both publicity and video production.

Emma Sandler
Beauty and Wellness Reporter with Glossy
Emma Sandler is a New York-based business journalist covering beauty and wellness for Glossy. She focuses on the shifts in power between heritage brands and indie newcomers, along with the future of retail, innovations in supply chain management, and social media strategy. She has previously written for Auto Finance News and Forbes.

Lillian Vasquez
KVCR 91.9 Radio and KVCR-TV
Lillian Vasquez works for KVCR, the public radio and television station serving the Inland Empire. Lillian is the radio host of her own show, Lifestyles with Lillian Vasquez. She reports, produces, and hosts a variety of programs for both radio and television. You may see her on KVCR TV during the “membership drives” encouraging viewers to become members. She has hosted the TV program, A Conversation With where she has the opportunity to talk with new and established artists featured on PBS.

Via Zoom
PRSA-LA and PRSA-IE Members – FREE
Non-members – $15
REGISTER HERE

PRSA-LA Clubhouse Event: Testimony Tuesdays - An Honest Discussion on #StopAsianHate
2021-05-25 18:00 - 19:30
PRSA-LA Clubhouse Event – Testimony Tuesdays: An Honest Discussion on #StopAsianHate
We’re back on Clubhouse on Tuesday, May 25 from 6:00 p.m. to 7:30 p.m. PT/ 9:00 p.m. to 10:30 p.m. ET, for “Testimony Tuesdays: #StopAsianHate.”
CLICK HERE TO JOIN
As we close out AAPI Heritage Month we at PRSA-LA and our friends at AAJA-LA are teaming up to create a safe space to have this honest discussion on #StopAsianHate and #StopAAPIHate with journalists and PR professionals and how they are coping and dealing with Anti-Asian sentiments out in the field, why this is happening, why it has been happening for years, the historical context, and how we can get more support from fellow communities.
Hosts and Featured Speakers:

Susan Hirasuna
Anchor & Reporter, KTTV-TV

Tiffany Woo
Senior Media Director, Press Pass LA PR + Social

Bill Imada
Chairman and Chief Connectivity Officer, IW Group
PRSA-LA Sunshine Honors Honoree

Laarni Rosca Dacanay
Senior Communications Consultant, Time
PRSA National Diversity & Inclusion Committee

Leezel Tanglao
Multimedia Journalist
AAJA-LA member

John McCartney
Principal, Jmac PR
PRSA-LA Board Member (Co-Moderator)

Gita Amar
SVP, GCI Health
AAJA-LA Board Member (Co-Moderator)
CLICK HERE TO JOIN

PRSA-LA is hosting a Clubhouse Event every last Tuesday of the month with a discussion on Diversity in Communications. This is a FREE event.

Not sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s now available on Android and iOS (iPhone users) and you can learn more about the platform here, or a https://www.joinclubhouse.com/

PRSA-LA: Job Club
2021-05-28 12:00 - 13:00, 2021-06-04 12:00 - 13:00, 2021-06-11 12:00 - 13:00, 2021-06-18 12:00 - 13:00, 2021-06-25 12:00 - 13:00
Are you in between PR jobs and looking for your next opportunity?
PRSA-LA Job Club, Fridays at noon via Zoom. This is a FREE event.
Members of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips, insights, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive, encouraging environment that will help keep job-seekers motivated and on track.
Each weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search, the corporate world, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.
This club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support.
Feel free to join weekly or as you are able, Fridays at noon via Zoom.
Please email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session.

PRSA-LA Clubhouse Event: Discussion on Diversity in Communications
2021-06-29 18:00 - 19:30
PRSA-LA’s Clubhouse Discussion this month is on #PRideMonth
Come join us on Tuesday, June 29 from 6 p.m. to 7:30 p.m. PT on Clubhouse as we close out PRIDE Month with leaders in the LGBTQ+ community, as they share, for #TestimonyTuesdays, their personal stories of coming out at work and the struggles and achievements of LGBTQ people in the workplace. Stay tuned for more details and additional featured speakers!
Moderator and featured speakers

Moderator Stephen Chavez
President of ChavezPR & PRSA-LA Board Member

Monica Trasandes
Director, Spanish-Language & Latinx Media & Representation, GLAAD

Steve Roth
Executive Director, Organization for Refugee, Asylum and Migration

Alan Acosta
Vice President of Strategic Partnerships, LA LGBT Center

Kevin Wong
Director of Communications, The Trevor Project
Free Event
Tuesday, June 29
6:00-7:30 p.m. PT
9:00-10:30 p.m. ET
To join us for this empowering conversation, REGISTER HERE.

Not sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s currently only available on iOS (iPhone users) and you can learn more about the platform here, or a https://www.joinclubhouse.com/

PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
2021-09-09 18:00 - 19:00
THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS!
PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
September 9, 2021 • 6-7 pm PT
Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.

PRSA Webinar: PRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other
2021-09-21 18:00 - 19:00
THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS!
PRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other
September 21, 2021 6-7 pm PT
Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
