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DTSTART;TZID=America/Los_Angeles:20240605T090000
DTEND;TZID=America/Los_Angeles:20240605T100000
DTSTAMP:20260405T070036
CREATED:20240415T194357Z
LAST-MODIFIED:20240415T194357Z
UID:24273-1717578000-1717581600@prsala.org
SUMMARY:PRSA: APR: Nuts and Bolts – APR Examination
DESCRIPTION:APR: Nuts and Bolts – APR Examination\nWednesday\, June 5 from Noon-1 p.m. ET \nThis session will focus on the APR exam and discuss the knowledge\, skills and abilities (KSAs) that it evaluates. It will explain how test questions are formatted and the candidate experience with the exam. \nPresenter\nAshley Manz\, APR \n  \nThis webinar is FREE to members. \nRSVP HERE
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination-2/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240606T150000
DTEND;TZID=America/Los_Angeles:20240606T160000
DTSTAMP:20260405T070036
CREATED:20240604T193937Z
LAST-MODIFIED:20240604T195844Z
UID:24436-1717686000-1717689600@prsala.org
SUMMARY:The Museum of Public Relations: Pride\, Prejudice\, and Politics Webinar
DESCRIPTION:Thursday\, June 6\, 2024\, 6pm ET / 3PM PST\nCo-produced with PRSA\n \nREGISTER for this event over ZOOM  \nAdmission is FREE \n  \nPride\, Prejudice\, and Politics\nCommunicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media\, culture\, and politics\, we are also under unrelenting attack at the legislative level in many states\, and many of our most vulnerable are being targeted in schools\, religious institutions\, libraries\, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks. \nHow can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHOST Cathy Renna (she/her)\,\nCommunication Director\, National LGBTQ Task Force \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKEYNOTE Sandra Perez (she/her)\, Executive Director\, NYC Pride | Heritage of Pride \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaeve DuVally (she/her)\, Principal\, Glasheen & Co. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAndy Slaughter (he/him)\, Corporate Communications Strategist\, Amazon \n 
URL:https://prsala.org/event/the-museum-of-public-relations-pride-prejudice-and-politics-webinar/
LOCATION:CA
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/banner-Pride-20204-stonewall-LR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240613T120000
DTEND;TZID=America/Los_Angeles:20240613T130000
DTSTAMP:20260405T070036
CREATED:20240415T194531Z
LAST-MODIFIED:20240604T201222Z
UID:24275-1718280000-1718283600@prsala.org
SUMMARY:PRSA Webinar: From Here to Sobriety: The Softer Side of Leadership
DESCRIPTION:From Here to Sobriety: The Softer Side of Leadership \nJune 13\, 2024\n3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) / 12 p.m. – 1 p.m. (PST) \nFREE TO PRSA MEMBERS. \nRegister Now\n\n\nToo often leaders feel they must be strong\, tough and decisive\, that to admit or show weakness will only undercut them and make them ineffective leaders. That is how Leonard Greenberger\, vice president of AKCG\, felt until he experienced a medical crisis because of years of prescription drug abuse. \nAfter a week on a psych ward\, five weeks in rehab\, 20 weeks of intensive outpatient therapy and more than two years of sobriety\, he has come to understand that all of that is exactly wrong. \nIn this PRSA Learning Webinar\, Greenberger will share these hard-won lessons — how asking for help is a sign of strength; the importance of being present for those you care about most; how being willing to show your vulnerability can break down barriers; the comfort in giving yourself grace; and so much more — so attendees can understand how revealing their “softer sides” can help them to become more effective leaders. \nBy the end of this webinar\, participants will learn: \n\nWhat constitutes soft leadership skills.\nHow to cultivate and deploy soft leadership skills.\nHow to become more effective leaders.\n\n  \n\n\n\n\nSpeaker\n\n\n\n\n \nLeonard Greenberger\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-from-here-to-sobriety-the-softer-side-of-leadership/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240620T090000
DTEND;TZID=America/Los_Angeles:20240620T100000
DTSTAMP:20260405T070036
CREATED:20240604T194451Z
LAST-MODIFIED:20240604T194451Z
UID:24440-1718874000-1718877600@prsala.org
SUMMARY:PRSA: APR+M Process and Overview: Everything You Need to Know
DESCRIPTION:APR+M Process and Overview: Everything You Need to Know \nJune 20\, 2024 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time) \nEVENT IS FREE TO ALL. REGISTER HERE \n\n\n  \nJoin this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry! \nMilitary communicators who hold the Accreditation in Public Relations + Military (APR+M) will host an engaging and informative session that will cover all the necessary steps and requirements for obtaining APR+M including the application process\, the panel presentation\, exam and maintaining the accreditation in the future. \nWhether you are a public affairs officer or enlisted servicemember\, civilian communicator or contractor\, this webinar is a must-attend for anyone looking to enhance their professional credentials and distinguish themselves amongst the ranks of military PR pros! \nDon’t miss out on this valuable opportunity to learn from defense industry experts and take your career to the next level. \nSpeakers\n\nCmdr. Beth Teach\, APR+M\, U.S. Naval Air Forces Public Affairs Officer\nSaba Brown\, APR+M\, Secretary of the Air Force\, Office of Public Affairs\, Chief\, Leadership Development
URL:https://prsala.org/event/prsa-aprm-process-and-overview-everything-you-need-to-know/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260405T070036
CREATED:20240604T194709Z
LAST-MODIFIED:20240604T195659Z
UID:24442-1719316800-1719320400@prsala.org
SUMMARY:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
DESCRIPTION:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org \nJune 25\, 2024  \n12:00 p.m. – 1:00 p.m. (PST) \nEVENT IS FREE TO PRSA MEMBERS \nREGISTER HERE \n\n\nInformation is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out\, team goals get misaligned\, culture starts to suffer\, and trust and transparency begin to disappear within an organization. \nSmart Brevity is helping top communicators keep teams connected\, supported and sprinting in the same direction. \nJoin Emily Inverso\, head of content and communication strategy at Axios HQ to learn: \n\nSmart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.\nCommunication strategy: Get a peek at the “Up\, Down & Around” approach that creates org-wide transparency.\nSmart Brevity before & after: An Axios editor will do a live\, on-screen edit to illustrate the impact this style can have.\n\nSpeaker\n\n\n\n\n \nEmily Inverso
URL:https://prsala.org/event/prsa-storytellers-smart-brevity-how-to-spark-and-spread-better-comms-practices-at-your-org/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260405T070036
CREATED:20240610T231024Z
LAST-MODIFIED:20240613T010802Z
UID:24459-1719316800-1719320400@prsala.org
SUMMARY:PRSA-LA Lunch & Learn – How to Enter and Win a PRism Award
DESCRIPTION:PRSA-LA Lunch & Learn\nRoad to PRism: How to Enter and Win a PRism Award\nTuesday June 25\, 2024 • 12 noon – 1:00pm PT\nvia Zoom\nREGISTER HERE \n  \nThe 2024 PRism Award submissions cycle has been announced: Early Bird Deadline is July 7 and the final deadline to submit entries is July 25. To help everyone get started\, and be ready to submit\, plan on attending this very important and informative session. You must enter to win! \nPast winners and judges who review awards submissions reveal all in this session. Learn how to identify your best work to enter\, how to write copy for the entry form\, select exhibit material (coverage tracking\, social media comments\, attendance\, etc.)\, that will engage the judging panel to push your entry up to the top via a points-awarded system.= \nIt’s easy to attend! This is a remote Lunch & Learn session. Enjoy lunch at your desk while watching the speakers. Our panel of experts will also take questions. \nSpeakers:\nMelissa England\, The Wonderful Company (past winner\, multi-year member of the judging committee)\nSpeaker from Blue Shield (TBD)\nSpeaker from Runyon Salzman (TBD)\nModerator: Sallie Olmsted\, APR – Global Communications Lead\, i.am Money (past winner\, 10+ years judging entries) \nThis session is free to PRSA-LA members and members of the greater Los Angeles public relations community. \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-la-lunch-learn-prism-awards-case-study/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/The-Road-to-PRism-60-images-01.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240627T120000
DTEND;TZID=America/Los_Angeles:20240627T130000
DTSTAMP:20260405T070036
CREATED:20240604T203648Z
LAST-MODIFIED:20240604T203712Z
UID:24452-1719489600-1719493200@prsala.org
SUMMARY:PRSA:  PRSA ENS Social Networking Event
DESCRIPTION:PRSA ENS Social Networking Event\nHosted by PRSA Entertainment and Sports. \nThursday\, June 27\n3 p.m. ET/ 12 noon PST \nEVENT IS FREE TO ALL \n\nREGISTER HERE\n\nOur virtual networking event moderated by Chandra Gore of Chandra Gore Consulting presents a fantastic opportunity for professionals like yourself to connect\, collaborate\, and expand your network within the Entertainment and Sports Industry. Space is limited\, so please save your spot!
URL:https://prsala.org/event/prsa-prsa-ens-social-networking-event/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240707T000000
DTEND;TZID=America/Los_Angeles:20240707T235900
DTSTAMP:20260405T070036
CREATED:20240614T224451Z
LAST-MODIFIED:20240614T225038Z
UID:24489-1720310400-1720396740@prsala.org
SUMMARY:PRSA-LA 60th PRism Awards Early Bird Entry Deadline
DESCRIPTION:60th PRism Awards  \nEarly Bird Entry Submission Deadline \nSUBMIT HERE \n 
URL:https://prsala.org/event/60th-prism-awards-early-bird-entry-deadline/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRISM-2024-CFE-Regular-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240711T120000
DTEND;TZID=America/Los_Angeles:20240711T130000
DTSTAMP:20260405T070036
CREATED:20240604T195113Z
LAST-MODIFIED:20240604T195113Z
UID:24444-1720699200-1720702800@prsala.org
SUMMARY:6 Ways To Reach More Readers
DESCRIPTION:6 Ways To Reach More Readers \nJuly 11\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) \n\n\nBoost your open rates\, rev up readability \nEVENT IS FREE TO PRSA MEMBERS. REGISTER HERE. \n  \n\n\n\n\nSome 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out? \nIn this webinar\, you’ll learn six ways to write copy that gets opened and read. You’ll learn how to: \n\nPerfect your subject lines with a new\, free online tool.\nGet opened with the No. 1 call to action for subject lines.\nWrite paragraphs that don’t get skipped by hitting one key on the keyboard more often.\nWrite subject lines that aren’t too long or too short.\nUse AI to make your message measurably more readable.\n\n\n\n\n\nSpeaker\n\n\n\n\n\n \nAnn Wylie
URL:https://prsala.org/event/6-ways-to-reach-more-readers/
LOCATION:CA
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240725T000000
DTEND;TZID=America/Los_Angeles:20240725T235900
DTSTAMP:20260405T070036
CREATED:20240614T224554Z
LAST-MODIFIED:20240614T224839Z
UID:24492-1721865600-1721951940@prsala.org
SUMMARY:PRSA-LA 60th PRism Awards Final Entry Deadline
DESCRIPTION:60th PRism Awards  \nFinal Entry Submission Deadline \nSUBMIT HERE \n 
URL:https://prsala.org/event/60th-prism-awards-final-entry-deadline/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRISM-2024-CFE-Regular-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240725T163000
DTEND;TZID=America/Los_Angeles:20240725T183000
DTSTAMP:20260405T070036
CREATED:20240528T193355Z
LAST-MODIFIED:20240722T223623Z
UID:24409-1721925000-1721932200@prsala.org
SUMMARY:Trust Me\, I Work in Hollywood
DESCRIPTION:Join Edelman and PRSA Los Angeles for a special event featuring insights and discussion on the newly released 2024 Edelman Trust Barometer Special Report: Media & Entertainment. \nTrust Me\, I Work in Hollywood\nThursday\, July 25 • 4:30pm – 6:30 pm PT\nEdelman Los Angeles\n1500 N. El Centro Avenue\, Los Angeles\, CA 90028 \nREGISTER HERE \nMedia and entertainment companies face a complex and rapidly changing landscape as consumer habits shift. New data from the Edelman Trust Barometer reveals a volatile trust environment and a significant trust gap along party lines in the entertainment industry. \nThis discussion will explore the impact of innovation on media and entertainment. We’ll be joined by an expert panel to examine where consumers seek content and how trust shapes their behaviors. Key topics will include values alignment\, the role of trust in building dedicated fan bases\, and other critical considerations for M&E companies. \nAgenda: \n4:30 pm: Doors Open \n5:00 pm: Keynote Presentation and Panel Discussion \n6:00 – 6:30 pm: Networking Reception \nMeet Our Speakers:\nJonathan Jordan (Keynote Presenter)\, General Manager\, Edelman California\nPhylicia Fant (Panelist)\, Head of Music Industry & Culture Collaborations\, Amazon Music\nKen Hertz (Panelist)\, Senior Partner\, Hertz Lichtenstein Young & Polk LLP\nJustin Riley (Panelist)\, Vice President of Operations & Business Development\, Hillman Grad Productions\nDr. Stacy L. S. (Panelist)\, Founder and Director\, USC Annenberg Inclusion Initiative\nRachel Stevens (Moderator)\, Senior Vice President\, Earned Media\, Edelman \nREGISTER HERE \n 
URL:https://prsala.org/event/edelman-entertainment-media-panel-discussion/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/edelman-image-copy.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240802T090000
DTEND;TZID=America/Los_Angeles:20240802T110000
DTSTAMP:20260405T070036
CREATED:20240111T201350Z
LAST-MODIFIED:20251110T071253Z
UID:23851-1722589200-1722596400@prsala.org
SUMMARY:PRSA-LA Sunrise Honors 2024
DESCRIPTION:6th ANNUAL SUNRISE HONORS 2024\nFriday\, August 2nd\, 2024 \n 8:00 AM and ending at 10:30 AM \nArt Share L.A. in the Arts District 801 E 4th Pl\, Los Angeles\, CA 90013 \nPRSA-LA is celebrating excellence in diversity\, equity\, and inclusion with our 6th Annual Sunrise Honors on August 2\, 2024. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry. The event is a fireside chat with a moderator where the honorees share their journey and answer questions from the audience. \nAttendee registration is now open. Get your tickets and come support our trailblazer nominees. \nCLICK HERE TO REGISTER \n  \n2024 HONOREES: \nGLENN OSAKISenior Advisor to the President\, International Communications and MarketingUniversity of Southern California \nView bio here. \nGWENDOLYN YOUNGPresident & CEO of Young Communications Group \nView bio here. \nJOSÉ VILLAPresident/Chief Strategy OfficerSensis   \nView bio here. \n  \nTHANK YOU TO OUR 2024 SUNRISE HONORS SPONSORS: \n  \n\n\n \n\nWe invite you to become a valued supporter as we recognize and celebrate the remarkable achievements of deserving individuals. By lending your support\, you will play a pivotal role in acknowledging the dedication\, expertise\, and impact of these outstanding professionals. \nIf you are interested in sponsorship\, please click below for sponsorship kit\, or contact executive.director@prsala.org or call the office: (626) 313-4343. \nCLICK HERE TO BE A SUPPORTER.
URL:https://prsala.org/event/sunrise-honors-2024/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/IG-Sunrise-Honorees-2024-final.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T191000
DTEND;TZID=America/Los_Angeles:20240821T210000
DTSTAMP:20260405T070036
CREATED:20240719T182651Z
LAST-MODIFIED:20240724T225712Z
UID:24603-1724267400-1724274000@prsala.org
SUMMARY:Dodgers Night Out
DESCRIPTION:PRSA-LA is excited to announce our highly anticipated Dodgers Night on Wednesday\, August 21st\, at 7:10 pm PT! This event will raise funds for the PRSA-LA Scholarship Program\, supporting outstanding college students pursuing degrees in Public Relations or Communications.\n\nWe have secured 75 tickets for this exclusive event\, so grab yours before they’re gone! The Dodgers will be hosting the Seattle Mariners.\n\nDodgers Night Out\n\nWednesday\, August 21st\, 7:10 pm PT\n\nDodger Stadium\n1000 Vin Scully Ave\, Los Angeles\, CA 90012\n\n\nREGISTER HERE\n\nBy participating in this event\, you can enjoy an exhilarating Dodgers game while contributing to the future of PR by supporting deserving students through the PRSA-LA Scholarship Program. These scholarships help recognize and assist exceptional undergraduate and graduate students in pursuing careers in Public Relations or Communications.\n\nStudent scholarship winners will be announced in the summer and awarded their scholarships for the fall semester. They will also receive one year of FREE access to all PRSA-LA webinars and events\, providing valuable networking opportunities and the chance to learn from seasoned PR professionals.\n\n\nFor more information about the PRSA-LA Scholarship Program and its impact\, please visit the Scholarship homepage here.\n\n\n\nJoin PRSA-LA at Dodgers Night and help us hit a home run for the PRSA-LA Scholarship Program! Your support makes a difference. We’ll follow up with the attendees on where we’ll meet at the game for some fun networking. \n\n\n\n\nDodgers Night Out Ticket Pricing\n\nStudents: $30 each\nPRSA-LA Members: $40 each\nNon-PRSA-LA Members: $50 each\n\n\nWe look forward to seeing you there!\n\n\nREGISTER HERE
URL:https://prsala.org/event/dodgers-night/
LOCATION:Dodger Stadium\, 1000 Vin Scully Ave\, Los Angeles\, CA\, 90012\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/NIGHT-OUT-Instagram-Post-Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240926T083000
DTEND;TZID=America/Los_Angeles:20240926T093000
DTSTAMP:20260405T070037
CREATED:20240807T033446Z
LAST-MODIFIED:20240910T220120Z
UID:24759-1727339400-1727343000@prsala.org
SUMMARY:ABW with Food Journalists
DESCRIPTION:At Breakfast With … Food Journalists \nThursday\, September 26 • 8:30 am – 9:30 am PT  \nvia Zoom\nREGISTER HERE \n\nJoin us via Zoom on Thursday\, September 26 from 8:30 am – 9:30 am PT for a very special edition of PRSA-LA’s At Breakfast With … featuring top food journalists. Discover the key trends\, narratives and PR best practices shaping various forms of food media. You’ll also learn what these high-value contacts are looking for and how to secure maximum coverage. \n  \nRegister today to gain a competitive advantage for your culinary client \nVirtual Cost: $15 for members\, $30 non-members\, $5 students \n  \n  \nMeet our Panelists: \n  \n \n\nNeil Saavedra\, Host\, The Fork Report\, KFI AM 640\nLos Angeles native\, Neil Saavedra\, is host and producer of The Fork Report\, KFI-AM640’s favorite program for foodies featuring chef interviews\, recipes\, cooking tips and tricks\, must eat recommendations and more! Along with the above-mentioned titles\, he is also the Assistant Program Director at KFI.\n\n  \n \n\nBabette Pepaj\, Founder\, BakeSpace.com\, TECHmunch and BakeBot AI Recipe Assistant\nBabette Pepaj launched BakeSpace.com in 2006 as the Web’s first food-themed social network. The platform has introduced many innovations for home cooks and marketers – from branded recipes and DIY digital cookbooks to BakeBot (the first AI kitchen assistant infused with the wisdom and warmth of real home cooks). From 2010 – 2020\, Babette produced the TECHmunch Food Blogger Conference held in cities across North America. She also created CupcakeCamp LA\, BakeCamp and other major fundraising events.\n\n \n\nAmaya Pinto-Hernandez – Acceso Total Executive Producer\, Acceso Total Telemundo\nMulti-Emmy award-winning producer Amaya Pinto-Fernandez has over 20 years of experience in the television industry.  She is currently the executive producer of Telemundo network’s variety show “Acceso Total.” She previously worked at KWHY Channel 22 before joining Telemundo in 2005 as a producer and editor. Her expertise and contributions have been instrumental in the success of “Acceso Total\,” leading it to receive six Emmy awards from the Television Academy. Pinto-Fernandez received her bachelor’s degree from the University of Leon in Spain.\n\n  \n \n\nSarah Mosqueda\, Food\, Art and Culture writer\, Times OC\nSarah Mosqueda covers Orange County food\, art\, and culture for TimesOC\, a publication of the Los Angeles Times. She most recently worked as a staff writer in Food for the Los Angeles Times. She also has several years of experience in the restaurant industry\, including as general manager of Michelin-rated Irenia Restaurant. Mosqueda earned a bachelor’s degree in communications from Cal State Fullerton.\n\n  \nMeet Our Moderator \n \n\nStephen Chavez\, Founder LatinoFoodie and ChavezPR\nStephen Chavez is an acclaimed public relations strategist specializing in the food and beverage industry. As President & CEO of ChavezPR\, he has offered strategic communication expertise to renowned brands such as Nestlé\, Northgate González Market\, Alegria Wines\, and others. Co-founding LatinoFoodie\, a popular Mexican recipe blog\, Stephen is a sought-after speaker at prestigious food and social media conferences like TECHMUNCH and Hispanicize\, where he shares valuable insights into Latino culinary trends. His leadership extends to roles as President of the Public Relations Society of America\, Los Angeles Chapter\, member of the Board of Directors for the PRSA National Foundation\, Chairman of the Board for the Latino Equality Alliance\, and past National and Local President of the Hispanic Public Relations Association. Stephen graduated from the University of La Verne.\n\n  \n  \nREGISTER HERE
URL:https://prsala.org/event/abw-with-food-journalists/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Cover.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240927T140000
DTEND;TZID=America/Los_Angeles:20240927T180000
DTSTAMP:20260405T070037
CREATED:20240111T200601Z
LAST-MODIFIED:20240816T194428Z
UID:23849-1727445600-1727460000@prsala.org
SUMMARY:PRSA-LA Quality Time with PR Minds
DESCRIPTION:PRSA-LA Quality Time with PR Minds \nFriday\, September 27th  \n2:00-6:00 p.m. \nat EDELMAN LOS ANGELES\n1500 N EL CENTRO AVE. \n  \nQuality Time with PR Minds 2024 will be held Friday\, September 27th from 2-6 p.m. at Edelman Los Angeles. Celebrating its 20th year\, the chapter’s annual community service event provides our members the opportunity to share professional skills as a free service to LA-area nonprofits. \nAll PR pros and LA-based 501(c)(3) organizations are invited to this FREE two-hour session to collaborate with volunteer seasoned PR professionals to learn how to enhance their communications strategies and boost their organization’s outreach. During the event\, nonprofits will: \n\nCollaborate with communications professionals and their nonprofit representatives.\nEngage in productive brainstorm sessions dedicated to the organization’s specific needs.\nReceive expert advice to enhance their organization’s communications strategies.\n\nThese productive brainstorm sessions help to address organizations’ specific needs and advance their communications efforts. Expert advice from seasoned pros like you can make all the difference! \nAre you interested in volunteering as one of our PR practitioner advisors or do you know of a nonprofit interested in participating? Please fill out the form HERE. \n  \nThank you to our event sponsor! \nThank you to our event host!
URL:https://prsala.org/event/prsa-la-quality-time-with-nonprofits/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Quality-Time-sept-27-image.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241009T090000
DTEND;TZID=America/Los_Angeles:20241009T100000
DTSTAMP:20260405T070037
CREATED:20240927T235647Z
LAST-MODIFIED:20240928T000402Z
UID:24831-1728464400-1728468000@prsala.org
SUMMARY:The State of PR Technology 2024 by Prowly
DESCRIPTION:The State of PR Technology 2024\nPresented by\n\n\n\nWednesday\, October 9th at 9 AM PDT\nvia Zoom\nPRSA-LA Members: FREE; Non-PRSA-LA Members: $25 each\n\nREGISTER HERE\n\nJoin us for an engaging online conversation on October 9th at 9 AM PDT as Prowly and PRSA-LA present “The State of PR Technology 2024” webinar. This event will provide valuable insights into the ever-evolving landscape of PR technology and its future implications. Here’s what you can expect from “The State of PR Technology 2024” webinar:\n•Discover how PR pros are using data-driven strategies to drive success\n•Learn how industry leaders are proving ROI and measuring their impact\n•Get actionable tips for maximizing tight budgets while still delivering powerful outcomes\n💡 Meet our esteemed speakers:\n\n🌟 Tonya McKenzie – Founder and CEO of Sand&Shores. Tonya is a highly regarded leadership and communications consultant specializing in helping businesses and entrepreneurs tell their stories\, elevate their message\, and build a strong reputation in the media and their communities.\n\n🌟 Tamara Sykes –  Head of Client Content Strategy at Stacker and Brand Communications Consultant. Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. She utilizes her 10+ years of experience as the Head of Client Content Strategy at Stacker and a Personal Brand Consultant for multi-hyphenate women of color via her brand\, Baydian Girl. Apart from developing brand communication strategies\, Tamara is active in the fashion industry\, engages in art projects\, and enjoys spending time with her family.\n\n🌟 Aleksandra Kubicka – PR Evangelist at Prowly. Aleksandra is passionate about sharing knowledge and experience with others. She has been in the public relations and B2B communication industry for 14 years\, in various organizations\, including local boutique PR agencies\, multinational startup teams\, and corporate communication departments of global brands.\n\n🌟 Tony Ferguson (host) – Principal of Society House and PRSA-LA Board Member\, Tony has led successful PR initiatives for Fortune 500 companies\, music giants\, TV/film projects\, non-profits\, and corporate ventures. His ability to build lasting relationships highlights his strong networking skills and client-focused approach.\n\nEvent Details\nDate: Wednesday\, October 9th\nTime: 9 AM PDT\nLocation: Zoom (Details will be sent before the webinar)\n\n🎟️ Ticket Pricing:\n\n– PRSA-LA Members: FREE\n– Non-PRSA-LA Members: $25 each\n\nTake advantage of this unique opportunity to gain invaluable insights into the state of PR technology and its future implications. Register today to secure your spot for “The State of PR Technology 2024” webinar\, and join us on October 9th at 9 AM PDT for an enriching online discussion!\n\n\nREGISTER HERE\n\nACCESS THE REPORT HERE
URL:https://prsala.org/event/the-state-of-pr-technology-2024-by-prowly/
LOCATION:CA
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-webinar-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241015T080000
DTEND;TZID=America/Los_Angeles:20241017T170000
DTSTAMP:20260405T070037
CREATED:20231128T232344Z
LAST-MODIFIED:20231128T232344Z
UID:23731-1728979200-1729184400@prsala.org
SUMMARY:PRSA ICON 2024
DESCRIPTION:ICON 2024\nOct. 15-17\, 2024\nAnaheim Marriott\, Calif.\n700 W Convention Way\, Anaheim\, CA 92802\n\nRegistration and more information HERE. \n 
URL:https://prsala.org/event/prsa-icon-2024/
LOCATION:Anaheim Marriott\, 700 W Convention Way\,\, Anaheim\, CA\, 92802\, United States
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ICON24-sq.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241017T170000
DTEND;TZID=America/Los_Angeles:20241017T210000
DTSTAMP:20260405T070037
CREATED:20241002T225643Z
LAST-MODIFIED:20241002T225849Z
UID:24853-1729184400-1729198800@prsala.org
SUMMARY:Exclusive Networking Opportunity with Prowly and PRSA LA
DESCRIPTION:Prowly and PRSA LA Meet up \n⏰ Date: Thursday\, October 17th | Time: 5:00 PM – 9:00 PM PT \nEthos Society\, 3435 Wilshire Blvd Fl 14\, Los Angeles \nFree Registration\, Limited Spots! \nREGISTER HERE \n  \nAre you a PR professional based in LA? Don’t miss out on this exclusive networking event co-hosted by Prowly and PRSA-LA. This is your chance to meet fellow PR pros\, exchange ideas\, and hear from industry expert Jennifer Berson\, Founder of Jeneration PR and Prowly Ambassador. Jennifer will share practical tips for building strong media relationships that get results. There will also be other surprises during the evening. \nWhat You Can Expect: \n· Networking with top PR professionals in Los Angeles\n· Keynote presentation from Jennifer Berson on “5 Strategies to Build Stronger and Deeper Media Connections”\n· Speed networking sessions to foster new connections\n· Drinks\, appetizers\, and plenty of time to socialize \nMeet Our Keynote Speaker: \n \nJennifer Berson \nFounder & President of Jeneration PR\, Prowly Ambassador \nJennifer is a former civil litigator turned award-winning PR agency owner. Recognized by Inc. Magazine\, Forbes\, Entrepreneur\, and PR Week\, she helps PR pros build successful businesses without sacrificing personal time. Jennifer has empowered thousands of boutique agency owners to scale their businesses\, making a powerful impact in the industry. \n  \n  \nRegister now to join us on October 17th at 5:00 PM PT. Don’t wait – spaces are filling up fast! \nREGISTER HERE
URL:https://prsala.org/event/exclusive-networking-opportunity-with-prowly-and-prsa-la/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/network-copy.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241024T180000
DTEND;TZID=America/Los_Angeles:20241024T210000
DTSTAMP:20260405T070037
CREATED:20240111T200419Z
LAST-MODIFIED:20240930T194111Z
UID:23847-1729792800-1729803600@prsala.org
SUMMARY:PRSA-LA 60th Annual PRism Awards
DESCRIPTION:PRSA-LA 2024 PRism Awards Thursday\, October 24 from 6 – 9 p.m. at the Audrey Irmas Pavilion\, Los Angeles\nREGISTER HERE \n \nPRSA-LA’s 60th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns\, tactical programs\, and professional merit will be held on October 24\, 2024\, 6 – 9 PM at the Audrey Irmas Pavilion\, Los Angeles. We are thrilled to announce this year’s guest host will be Sarah Pilla\, an Emmy-award winning reporter and anchor at Spectrum News 1 SoCal focusing on climate\, weather\, and lifestyle. \n\n\n \n\n\nSarah is a graduate of California State University\, Northridge with a bachelor’s degree in journalism. In 2021\, she won an Emmy for Best Environment News Story on her compelling story “Oceana Trash” about plastic pollution impact on marine animals. Sarah can be found weekdays\, live on Spectrum News 1’s flagship morning show\, Your Morning\, covering extreme weather as it happens\, climate stories\, and Friday lifestyle segments showcasing things to do in SoCal. \n\n\n \nIn addition to her current role\, Sarah is a regular fill-in news anchor and weather anchor. In 2023\, Sarah was the only TV reporter in the nation to join the Metropolitan Water District of Southern California on an exclusive Colorado River trip. She travels frequently throughout the year covering various climate stories\, including to Lake Tahoe to cover the February 2023 California Department of Water Resources snow survey\, and to the TomKat Ranch\, run by former presidential candidate Tom Steyer\, to cover their work on regenerative agriculture. \n\n\n \nIn 2022\, she hosted two specials: “The Trickle-Down Effect\,” an Earth Day special focused on water and drought\, and “Saving Our Oceans\, A Deep Dive\,” a Spectrum News network-wide special for National Oceans Month. Additionally\, Sarah was named LA TV Week’s “40 Under 40” in their inaugural class of 2022 and served as the Emcee of the 2022 and 2023 NetZero Conference in Los Angeles. \n\n\n \nSarah is a member of the Television Academy and the SoCal Chapter of WICT Network\, both professional groups of women in media\, entertainment\, and technology. Outside of work\, she is an avid reader\, loves the beach\, traveling\, practicing yoga\, and exercising at the gym. \n  \n  \n\n\n \n  \nSTAY TUNED AS WE’LL ANNOUNCE THE 60TH PRISM FINALISTS SOON! \n\n\n \nAttendee registration is open now. RSVP TODAY! \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-60th-annual-prism-awards/
LOCATION:Audrey Irmas Pavilion\, Los Angeles\, 3643 Wilshire Blvd\,\, Los AngeleS\, 90010\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRism60_join-us.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241203T180000
DTEND;TZID=America/Los_Angeles:20241203T200000
DTSTAMP:20260405T070037
CREATED:20241121T213530Z
LAST-MODIFIED:20241126T022649Z
UID:24950-1733248800-1733256000@prsala.org
SUMMARY:PRSA-LA 2024 Holiday Party
DESCRIPTION:PRSA-LA Holiday Party\nDate: December 3 \nTime: 6 – 8 PM \nVenue: Weber Shandwick Los Angeles\, 1840 Century Park East\, Los Angeles\, CA 90067 (Rooftop) \nPresented by PRSA-LA and Weber Shandwick Los Angeles. \n  \nJoin us as we toast to the PR industry! Bring an unwrapped toy to be entered into a raffle to win exciting prizes. The toys are being donated to Project Angel Food. \nCost: $20 members\, $35 non-members\, $12 students \n  \nREGISTER HERE
URL:https://prsala.org/event/2024-holiday-party/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Holiday-Party-angel-logo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241212T083000
DTEND;TZID=America/Los_Angeles:20241212T093000
DTSTAMP:20260405T070037
CREATED:20241121T211405Z
LAST-MODIFIED:20241209T222945Z
UID:24942-1733992200-1733995800@prsala.org
SUMMARY:ABW with Public Affairs and Community Issues Journalists - EVENT IS POSTPONED
DESCRIPTION: EVENT IS POSTPONED\nAt Breakfast With … Public Affairs and Community Issues Journalists\nThis event has been postponed. Stay tuned for the new date!\nvia Zoom\n  \n\nJoin us via Zoom for PRSA-LA’s At Breakfast With … featuring journalists and producers covering public affairs and community issues. Join a robust discussion on how to pitch story angles ranging from education\, immigration\, climate change\, water quality\, police and fire services\, the unhoused\, access to healthcare and more! The panel will be moderated by Rick Garcia\, Sr. Strategic Advisor\, Media at Lee Andrews Group\, previous News Anchor at KCBS-TV and KCOP-TV\, and Emmy award-winning Sports Anchor at KTTV. \n  \nVirtual Cost: $15 for members\, $30 non-members\, $5 students \n  \nMeet Our Moderator \n \n\nRick Garcia\, Sr.  Strategic Advisor\, Media at Lee Andrews Group\nRick is a previous News Anchor at KCBS-TV and KCOP-TV\, and Emmy award-winning Sports Anchor at KTTV.\n\n 
URL:https://prsala.org/event/abw-with-public-affairs-and-community-issues-journalists/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250203T170000
DTEND;TZID=America/Los_Angeles:20250203T180000
DTSTAMP:20260405T070037
CREATED:20250129T225350Z
LAST-MODIFIED:20250129T233455Z
UID:25203-1738602000-1738605600@prsala.org
SUMMARY:Informational Session: APR Study Course
DESCRIPTION:Resolve to focus on your professional development in 2025. PRSA-LA members are eligible to pursue the APR–accreditation in Public Relations. \nIt’s an opportunity to build your skills\, grow your network and get more involved in chapter activities. You’ll also go in depth with strategic communications and RPIE (research\, planning\, implementation and evaluation)\, setting you up to create successful PRism and national PR award entries. \nSign Up for the Virtual APR Info. Session (in partnership with OCPRSA) \nLearn more about APR and the APR Study Session (a ten-week virtual course hosted by OCPRSA to help you earn your APR). \nReach out to PRSA-LA APR Chair Justin Glover with all your APR questions.
URL:https://prsala.org/event/informational-session-ocprsa-apr-study-course/
LOCATION:CA
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2024-APR-Banner-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250212T140000
DTEND;TZID=America/Los_Angeles:20250212T150000
DTSTAMP:20260405T070037
CREATED:20250203T220235Z
LAST-MODIFIED:20250203T220428Z
UID:25255-1739368800-1739372400@prsala.org
SUMMARY:PRSA Black History Month Virtual Program
DESCRIPTION:PRSA Black History Month Virtual Program\nVirtual Event | February 12\, 2 – 3 p.m. PT\nHosted by PRSA Black Voices Affinity Group\nRegister to join the PRSA Black History Month virtual program on Wednesday\, February 12 at 2-3pm PT hosted by our PRSA Black Voices Affinity Group co-leads\, Thomas Bennett and Sabrina Browne. The “Unlocking the C-Suite: A Panel of Black Communication Leaders” panel will include these powerhouse speakers: \n\nKimberly Godwin – Fmr. President\, ABC News\nTorod Neptune – Chief Communications Officer\, Medtronic\nHelen Shelton – Global Chief Diversity Officer\, Finn Partners\nMira Lowe – Dean of the School of Journalism & Communications\, Florida A&M University\nBria Bryant – Global Chief Marketing Officer\, Assembly Global\n\nSabrina Browne\, Co-Chair of the PRSA Black Voices Affinity Group\, will moderate the discussion. \nEveryone is welcome to attend; link below to register. The panel speakers will dive deep into the essential skills and tactics for advancing your career. In addition to tips on navigating workplace dynamics\, advocating for representation in the communications industry\, and seizing opportunities for growth. \nFREE to Members; $50 Non-member \nREGISTER HERE:  www.prsa.org/diverse-dialogues
URL:https://prsala.org/event/prsa-black-history-month-virtual-program/
LOCATION:CA
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/diversedialoguescf2eeb768ce84aea9a8b271a7dc0e8e4.jpg
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250212T180000
DTEND;TZID=America/Los_Angeles:20250212T210000
DTSTAMP:20260405T070037
CREATED:20250129T230409Z
LAST-MODIFIED:20250211T032122Z
UID:25207-1739383200-1739394000@prsala.org
SUMMARY:The State of PR:  Turning Crisis into Connection
DESCRIPTION:REGISTER HERE \nLos Angeles has long faced the challenges of wildfires\, mudslides\, earthquakes\, and other natural disasters\, making crisis preparedness a vital skill for PR professionals. From monitoring the wildfires and climate changes to responding to immediate needs and addressing how to rebuild\, public relations professionals today have been working with companies and organizations occupied by the effects of the devastating wildfires. Join the Public Relations Society of America – Los Angeles Chapter for our first event of the year\, State of PR: Turning Crisis into Connection on Wednesday\, February 12\, from 6 p.m. to 9 p.m. at Art Share LA\, 801 E 4th Pl\, Los Angeles\, CA 90013. The engaging program is an essential opportunity for PR professionals to connect\, network\, and gain valuable insights into preparing clients for the unexpected. Featuring speakers from different sectors\, we’ll explore strategies to craft effective crisis communication plans and deliver messages that resonate with diverse communities. \nSpeakers: \n\nKerjon Lee\, Chief of Strategic Communications\, County of Los Angeles Department of Public Works\nLeigh Lehman\, Director of Communications\, GoFundMe\nLakshman Rathnam\, Founder & CEO\, Worldly\nJason Levin\, Senior Vice President & Western Region Lead\, U.S. Crisis & Risk\, Edelman\n\nLearning Objectives \n\nUnderstand best practices for crisis communication during natural disasters.\nLearn to coordinate messaging with stakeholders\, including government and utility partners.\nExplore methods to effectively communicate with diverse audiences to ensure inclusivity and accessibility.\nDevelop proactive strategies to help clients build resilience in the face of potential crises.\nNetwork with industry leaders and peers to exchange ideas and foster collaboration.\n\nTickets: $20 – $60 \nREGISTER HERE \nMeet Our Speakers: \nKerjon Lee\, Chief of Strategic Communications\, County of Los Angeles Department of Public Works\nKerjon Lee leads strategic communications for LA County Public Works\, supporting a $4.4 billion budget and over 4\,200 employees across initiatives like climate resilience\, sustainable infrastructure\, and diversity\, equity\, and inclusion. With 25 years of experience\, he has managed communications for high-profile projects\, including Measure W and legal negotiations with the Supreme Court and Water Quality Control Board. A Webster University alumnus\, Kerjon is a founding member of the African Artists Association and serves on the Los Angeles County’s Anti-Racism\, Diversity\, and Inclusion Initiative steering committee. \nLakshman Rathnam\, Founder & CEO\, Worldly\nLakshman Rathnam is an innovator and product leader with expertise in human-machine interfaces\, acoustics\, and audio. He founded Wordly to leverage AI-powered real-time translation to improve accessibility and inclusivity at live meetings\, webinars\, and events. He previously held leadership roles at Earlens Corporation\, Amazon\, Apple and HP\, driving the development of innovative products. The author of more than 25 patents\, Lakshman was named a Trendsetter by Meetings Today magazine for his industry impact. \nJason Levin\, Senior Vice President & Western Region Lead\, U.S. Crisis & Risk\, Edelman\nJason Levin specializes in communications\, media\, crisis\, and issues management\, offering strategic counsel to corporate\, nonprofit\, and government clients. At Edelman\, he advises on preparedness\, issues management\, and live crisis response across industries like healthcare\, higher education\, and Fortune 500 companies. A native Angeleno and civic volunteer\, Jason serves on the board of Jewish World Watch and holds degrees from The George Washington University\, with prior leadership roles at Cerrell Associates and in local\, state\, and federal government. \nLeigh Lehman\, Director of Communications\, GoFundMe \nLeigh Lehman currently serves as Communications Director at GoFundMe\, the world’s top platform destination to give and receive help\, focusing on brand storytelling through the unique voices of their everyday changemakers. Through fundraiser amplification\, crisis support and community programming\, her efforts are shaping the brand’s narrative in the world.\nA previous PRWeek 40 Under 40 recipient\, Leigh has delivered results for a wide array of clients and campaigns as a media relations specialist. Her broad brand work has spanned from helping families drink more water for better health with First Lady Michelle Obama\, nonprofit Partnership for a Healthier America and Brita to inspiring a national conversation around a breast pumping cultural revolution with the launch of Willow Pump to empowering Americans to love food more\, waste it less and help save our environment with GLAD.\nLeigh earned her Master’s in Strategic Public Relations from University of Southern California Annenberg and Bachelor’s from University of San Francisco in English Literature. Her more than 15 years of expertise in media strategy development and relations\, corporate communications and program advancement has garnered top-tier coverage in outlets like TODAY\, PEOPLE\, TIME\, the Wall Street Journal\, and more\, contributing to business growth for both Fortune 500 companies and startups. A third-generation Angeleno\, when she’s not engaging with reporters\, you can find her enjoying the city’s diverse culinary scene\, rooting on the Lakers\, and trying her hand at the latest home-reno project.\n\nREGISTER HERE
URL:https://prsala.org/event/the-state-of-pr-turning-crisis-into-connection/
LOCATION:Art Share LA\, 801 E 4th Pl\,\, Los Angeles\, CA 90013\, CA\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-LA-State-of-PR.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250224T180000
DTEND;TZID=America/Los_Angeles:20250226T133000
DTSTAMP:20260405T070037
CREATED:20231006T213428Z
LAST-MODIFIED:20241216T193946Z
UID:23606-1740420000-1740576600@prsala.org
SUMMARY:PRSA Western District Conference
DESCRIPTION:  \n\n\nGet ready to bask in the limelight like a true Hollywood star at the upcoming Western District Conference hosted by PRSA-LA! Join us from February 24-26\, 2025\, at the iconic Sheraton Universal Hotel\, adjacent to Universal Studios Hollywood and in close proximity to the Hollywood Bowl\, Hollywood Walk of Fame\, and more! \nThis conference is your chance to step into the world of PR\, as we provide you with the tools\, knowledge\, and connections to help you become a true PR superstar. \nGet ready for an unforgettable conference experience\, where you’ll have a chance to make new connections and rekindle old ones. \nREGISTER HERE \n\nBe a Sponsor and Support the 2025 Western District Conference! \nThe PRSA Western District Conference is a dynamic opportunity to position your company to the thousands of successful communication professionals working in Western District to whom we promote the conference. These influencers are highly connected; respected for their ability to spot trends and manage change; and hold extensive media\, consumer and stakeholder relationships. More than half of conference‐goers are senior‐or mid‐level professionals and their employer base is well‐rounded\, including private companies\, agencies\, consulting firms\, government\, non‐profit and universities. \nDOWNLOAD THE SPONSORSHIP PACKET HERE \n\nFor more information\, visit PRSA Western District website.
URL:https://prsala.org/event/prsa-western-district-conference-3/
LOCATION:Sheraton Universal Hotel\, 333 Universal Hollywood Dr\,\, Universal City\, CA\, 91608\, United States
CATEGORIES:PRSA,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250306T083000
DTEND;TZID=America/Los_Angeles:20250306T093000
DTSTAMP:20260405T070037
CREATED:20250129T234602Z
LAST-MODIFIED:20250225T021543Z
UID:25224-1741249800-1741253400@prsala.org
SUMMARY:PRSA-LA's At Breakfast With...Public Affairs and Community Issues Journalists
DESCRIPTION:PRSA-LA’s At Breakfast With…\nPublic Affairs and Community Issues Journalists\n \nDate: Thursday\, March 6\, 2025 \nTime: 8:30 – 9:30 AM \nREGISTER HERE \nPRSA-LA will host a series of ABW programs for 2025. These ABW programs will be both virtual and in-person. \nJoin us for our first ABW program of the year via Zoom\, At Breakfast With…Public Affairs and Community Issues Journalists on Thursday\, March 6 (8:30 am – 9:30 am PT) featuring journalists and producers covering public affairs and community issues. \n  \nSPEAKERS: \nHal Eisner\, reporter of KTTV 11\, Host of Fox 11 News IN DEPTH and the Fox 11 podcast “What the Hal?\,” and\nRafael Sigler\, Producer and Host of KTNQ’s radio program “Pa’Variar”\nJaqueline Hurtado\, Multimedia Journalist/Reporter for Spectrum News  \nThe panel will be moderated by Rick Garcia\, Senior Strategic Advisor\, Media at Lee Andrews Group\, previous Emmy award-winning News Anchor at KCBS-TV and KCOP-TV\, and Sports Anchor at KTTV. \nWhile elections may be over\, issues of government and community affairs are still at the forefront for many PR professionals and your clients. Join a robust discussion with political and community reporters and producers discussing how to pitch story angles ranging from issues such as education\, immigration\, climate change\, water quality\, police and fire services\, the unhoused\, access to healthcare and more! What matters to these reporters? \nHow can your clients garner coverage in the congested Southern California media market and create public affairs pitches that resonate? Join us to learn more. \n  \nREGISTER HERE \n  \n  \nLook out for these upcoming ABWs. More details TBA. \nMay – In person event at Amazon Video – Entertainment – brunch/lunch event \nJuly – Virtual or In Person event (topic TBC) – morning event \nSeptember – In person event – Technology – evening event \nDecember – In person event if it doesn’t happen in July (Climate) – morning event
URL:https://prsala.org/event/prsa-las-at-breakfast-with-public-affairs/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-March6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250320T180000
DTEND;TZID=America/Los_Angeles:20250320T210000
DTSTAMP:20260405T070037
CREATED:20250319T220944Z
LAST-MODIFIED:20250319T221242Z
UID:25511-1742493600-1742504400@prsala.org
SUMMARY:PRSA-LA: PRSSA/Emerging Professionals Spring Sips Mixer
DESCRIPTION:PRSA-LA’s PRSSA/Emerging Professionals committee will be hosting a Spring Sips Mixer at Brews Brothers\, 3000 W Olive Ave\, Burbank\, CA 91505) from 6:00 – 9:00 PM. Generously sponsored by Allison Worldwide\, this event is free to attend and open to all those 18 and over\, so bring a friend and network with local emerging professionals and other PRSSA and PRSA members alike looking to build a strong community! This is the first of many networking mixers and events the committee is planning for the year\, and we’d love to have you there! Enjoy a complimentary drink (either a non-alcoholic beverage or select beer) and appetizers as part of our mixer! \nBe sure to RSVP! \nPlease forward this along to colleagues\, fellow chapter members\, and others you feel would be interested! We hope to see you there!
URL:https://prsala.org/event/prsa-la-prssa-emerging-professionals-spring-sips-mixer/
LOCATION:Brews Brothers\, 3000 W Olive Ave\, Burbank\, CA\, 91505\, United States
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Spring-Sips-image-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250422T090000
DTEND;TZID=America/Los_Angeles:20250422T100000
DTSTAMP:20260405T070037
CREATED:20250402T212520Z
LAST-MODIFIED:20250408T225040Z
UID:25561-1745312400-1745316000@prsala.org
SUMMARY:PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing
DESCRIPTION:PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing.\nTuesday\, April 22 • 9 a.m. PST / 12 p.m. EST \nVia Zoom\nREGISTER HERE \nPublic Relations Society of America (PRSA) Western District will host its first virtual webinar in collaboration with PRophet\, “PRophet Predicts What’s Possible: Beyond the Buzz on Influencer Marketing.” Public relations and marketing leaders will unveil exclusive new research exploring why some influencers outperform others—even when metrics are identical. The webinar will examine what really moves the needle in sales and conversions\, and how marketers can harness these insights for 2025 and beyond. \nOver the last decade\, digital marketing has undergone a fundamental transformation. Brands no longer control the conversation— creators do. Consumers now trust peer recommendations more than traditional advertisements\, making creator-led marketing an essential strategy for brand growth and engagement. To better understand this evolving landscape\, we will use this session to discuss our latest research on the power of Influencer marketing in with brands and agencies: findings\, emerging trends\, and strategies that will shape the future of creator marketing in 2025 and beyond. \nFeatured Speakers: \n\nLimor Cohen – VP of Global Partnerships\, LEADERS by PRophet\nLimor Cohen is a dynamic marketing consultant with deep expertise in monetizing the influencer ecosystem. She is the founder of LCB Consulting and former executive at Komodo and Lightricks. Based in Tel Aviv\, Limor holds an MBA from Reichman University.\nEran Nizri – CEO & Founder\, LEADERS & IMAI by PRophet\nA visionary entrepreneur and digital marketing pioneer\, Eran Nizri is best known for founding and leading LEADERS into a globally recognized award-winning influencer marketing agency\, and Influencer Marketing AI by PRophet. LEADERS was recently acquired by Stagwell Inc.\n\nThis session will reveal groundbreaking research that debunks common assumptions about influencer marketing. Key finding: influencers who post 10+ stories per day dramatically outperform peers\, regardless of follower count or engagement rate—echoing the power of frequency in traditional media. Learn how this “repetition effect” can revolutionize company and brand creator-led campaigns. \nREGISTER HERE \n  \n  \nEvent sponsored by: \n   \n  \n  \n  \n  \nPRSA Western District is comprised of 11 chapters in five western states: Arizona\, Colorado\, Hawaii\, southern California\, and southern Nevada. PRophet is a cutting-edge platform for managing and optimizing influencer marketing campaigns.
URL:https://prsala.org/event/prophet-predict-whats-possible-beyond-the-buzz-on-influencer-marketing-what-to-try-amplify-modify/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250430T100000
DTEND;TZID=America/Los_Angeles:20250430T110000
DTSTAMP:20260405T070037
CREATED:20250424T021111Z
LAST-MODIFIED:20250424T021438Z
UID:25689-1746007200-1746010800@prsala.org
SUMMARY:PRSA - Ask the APR Expert
DESCRIPTION:Ask the APR Expert\nApril 30\, 2025 1:00 p.m. – 2:00 p.m. (Eastern Daylight Time)\n\n\nInterested in becoming an APR\, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife! \nThis informal session will help you: \n\nIdentify APR eligibility\nNavigate the APR process\nLearn more about the benefits of becoming APR\nDecide on the right time to start the process\nAnd much more!\n\nPresenters: \n\nMonica Lester\, APR\nAurora Meyer\, APR\nTara Lynn Smith\, APR\nStephanie Sonnenfeld Stinn\, APR\nJennifer Trefelner\, APR\n\n\n\nREGISTER FOR THIS FREE EVENT HERE
URL:https://prsala.org/event/prsa-ask-the-apr-expert/
LOCATION:CA
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/APR_IG.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250514T180000
DTEND;TZID=America/Los_Angeles:20250514T210000
DTSTAMP:20260405T070037
CREATED:20250430T220147Z
LAST-MODIFIED:20250430T223308Z
UID:25730-1747245600-1747256400@prsala.org
SUMMARY:AAPI Heritage Month Networking Mixer
DESCRIPTION:AAPI HERITAGE MONTH NETWORKING MIXER \nWednesday\, May 14\, 2025 • 6:00 – 9:00 PM PDT \nThunderbolt • 1263 W Temple St\, Los Angeles\, CA 90026 \nREGISTER HERE \nJoin PRSA-LA and AAJA-LA on Wednesday\, May 14\, from 6:00 PM to 9:00 PM for a special AAPI Heritage Month celebration at Thunderbolt\, a nationally acclaimed cocktail bar in the heart of Historic Filipinotown (1263 W Temple St\, Los Angeles\, CA 90026). \nConnect with LA’s vibrant community of communications and journalism professionals and hear inspiring stories from AAPI voices shaping the future of media\, PR\, and storytelling. We’ll reflect on how identity\, culture\, and representation are transforming today’s communications landscape. \nThunderbolt is known for its Southern-inspired hospitality and creative cocktails. It was recently ranked #8 on North America’s 50 Best Bars\, #64 globally\, and named Best Bar in the West USA for 2024. \nEnjoy a complimentary drink ticket\, good for any cocktail on Thunderbolt’s menu—including favorites like the Jackfruit Thunderbolt\, P-Town Boxing Club\, and Lychee Daiquiri (which can be made as a mocktail or with alcohol)—plus tasty appetizers. \nYou must be on the RSVP list to get your free drink ticket. \nMembers (PRSA-LA\, AAJA-LA): $25; Non-members: $35; Students: $15 \nA huge thank you to our event sponsors for their support: \n \n  \nREGISTER HERE
URL:https://prsala.org/event/aapi-heritage-month-networking-mixer/
LOCATION:Thunderbolt\, 1263 W Temple St\,\, Los Angeles\, 90026\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/AAPI-Heritage-Month-Mixer-may14.png
END:VEVENT
END:VCALENDAR