The Evolution of PR in the Digital Landscape
2016-05-17 18:00 - 20:30 (America/Los_Angeles) | Phelps, 12121 Bluff Creek Dr #200, Playa Vista, CA, 90094, United States
DESCRIPTION:
Social Media and technology are changing the way public relations professionals and our clients do business. With social media and technology being ever-changing, brands and organizations are using real people, real time engagement to build relationships and brand affinity with consumers.
Our panelists will share insights on creating social media content experiences for consumers, best practices, and leveraging the power of social media to elevate a brands and campaigns. We’ll discuss:

Incorporating social media in your outreach efforts. Who’s getting it right?
The power of videos-Instagram, Vine, Periscope and Snapchat.
The social media do’s and don’ts; Creating engaging content your target audience will love.
Measuring tools of success

The social media panel discussion is brought to you by the Los Angeles chapters of public relations professional organizations, Hispanic Public Relations Association (HPRA-LA), Public Relations Society of America (PRSA-LA) and Black Public Relations Society (BPRS).
PANELISTS: Paul Kadzielski – Digital Director, Office of Mayor Eric Garcetti
Deborah Braidic – Vice President, Communications and Digital Strategy, Children’s Hospital Los Angeles
Serena Ehrlich – Director, Social and Evolving Media, Business Wire (Tentative)
Rachel Matos, Director of Social Media, Latina Bloggers Connect
Abby Harris – Manager of Branded Integrations, Maker Studios (a Disney Company)

NOTE ABOUT PARKING: There is plenty of parking in the building parking structure at 12121 Bluff Creek Drive for $8 an hour with a $20 maximum. There is street parking on Campus Drive near the YouTube Space LA building and also a parking lot at Central Park Playa Vista. Refer to this Google map for more information (https://www.google.com/maps/@33.9792119,-118.4036907,16.5z)

BW Test
2016-05-31 19:00 - 22:00 (Asia/Shanghai)
Brian Wold’s Test Event. To test advanced settings like table sales, table plus ad, etc. NOTE that each ticket/ad type asks for different information: just names for the general, guest #s1-5 for the table, and a note about submitting ad copy for the ad option.
Because each is a separate item, they can stack, such as table plus an ad.
After checkout, the user can log in or create an Eventbrite account and edit the names on their ticket if they want to switch guest names, for example. It’s not immediately clear how to do this, so I’d suggest adding that info to a confirmation message or followup message.
Do not publish or share this event.

Independent Practitioners Alliance Luncheon-Registration has closed.
2016-06-16 12:00 - 13:30 (America/Los_Angeles) | Taix Restaurant, 1911 W. Sunset Blvd., Los Angeles, CA, 90046, United States
Rewriting the Script for Success: Five Steps to Business Development
“If you build it, he will come” might work for a baseball movie featuring Kevin Costner, but independent public relations practitioners know it takes a better strategy than that to attract a new client.

Larry Kohn, owner of Kohn Communications, has coached business owners on how to take their business development approaches beyond traditional and social networking and standard sales practices. His “5 Steps to Business Development” formula offers updated strategies for:

Meeting new people and expanding your personal networks;
Communicating your services and processes in ways that build trust;
Clarifying prospective clients’ needs, including the ones they don’t know they have;
Getting prospects to approve your proposals; and
Closing the deal.

About Larry Kohn
Kohn is president of Kohn Communications and has been helping professionals with their business development for more than 30 years. He was a pioneer in creating the field of executive coaching and has conducted over 32,000 consultations. He is co-author of the American Bar Association’s best-selling book, Selling in Your Comfort Zone, and creator of the BizDevCoach® web app.

Date and Time:
Thursday, June 16, 2016, 12-1:30 p.m.

Location:
Taix French Restaurant
1911 W. Sunset Boulevard
Los Angeles, CA 90026

Registration has closed for this event; please join us on Tues., June 28 at Maggiano’s at the Grove with special guest speaker, ESPN’s Hugo Balta. Click here for more details.

Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner
2016-06-28 11:30 - 13:00 (America/Los_Angeles) | Maggiano’s at The Grove, 189 The Grove Dr. Suite Z80, Los Angeles, CA, 90036, United States
With special guest speaker:

Hugo Balta
ESPN Digital and Print Media
“We’re not prejudiced” is a common sentiment reflected by those suddenly facing a PR crisis around unequal treatment. From police departments to corporations, organizations can be seemingly blind to developing issues within their own ranks.

While outright prejudice and stereotyping are problems PR practitioners look for, often the greatest threat is easily overlooked: unconscious bias. Unconscious biases are prejudices people have, but are unaware of; they are subconscious mental shortcuts based on past experiences and beliefs. Most important: we all have them.

On June 28, 2016, PRSA-LA presents “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner,” featuring keynote speaker Hugo Balta, the senior director of multicultural content for ESPN Digital and Print Media. Mr. Balta a national thought leader in “unconscious bias” will discuss how to identify and address it proactively. A champion of fair treatment, Mr. Balta is a past president and lifetime member of the National Association of Hispanic Journalists and is on the business advisory board of the National Hispanic Media Coalition.

Come learn more about unconscious bias and how it could be impacting the organizations you represent.

Tuesday, June 28, 2016
Luncheon 11:30 a.m. – 1:00 p.m.
Maggiano’s at The Grove Los Angeles
189 The Grove Dr. Suite Z80
Los Angeles, CA 90036
Parking – validated; first two hours free; third hour is $5, every hour after is $1
Register below by Monday, June 27. No refunds after Friday, June 24, 2016

Hugo Balta is an experienced Broadcasting, Digital Media professional directing growth, change and innovation in several divisions and business cycles for English and Spanish language markets.

Hugo’s award winning 30 year career includes leadership roles with CBS, Telemundo, NBC and ESPN.

As Senior Director of Multicultural Content at ESPN Digital and Print Media, Hugo designed and developed a new unit focused on identifying, informing and educating on opportunities to create awareness of and develop content focused on the U.S. Hispanic community.

Hugo is a Diversity & Inclusion expert coaching organizations in creating workplace awareness resulting in strategies to grow cultural sensibilities and business opportunities.

Hugo is active in the community. He’s a sought after guest speaker and writer. He is a lifetime member of the National Association of Hispanic Journalists (NAHJ) and served as president. He’s a member of the business advisory board for the National Hispanic Media Coalition (NHMC) and serves on the programming committee for Hispanicize.

Hugo lives in Central Connecticut with his wife and two children.

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Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner
2016-06-28 11:30 - 13:00 (America/Los_Angeles) | Maggiano’s at The Grove, 189 The Grove Dr. Suite Z80, Los Angeles, CA, 90036, United States
With special guest speaker:
Hugo BaltaESPN Digital and Print Media
“We’re not prejudiced” is a common sentiment reflected by those suddenly facing a PR crisis around unequal treatment. From police departments to corporations, organizations can be seemingly blind to developing issues within their own ranks.
While outright prejudice and stereotyping are problems PR practitioners look for, often the greatest threat is easily overlooked: unconscious bias. Unconscious biases are prejudices people have, but are unaware of; they are subconscious mental shortcuts based on past experiences and beliefs. Most important: we all have them.
On June 28, 2016, PRSA-LA presents “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner,” featuring keynote speaker Hugo Balta, the senior director of multicultural content for ESPN Digital and Print Media. Mr. Balta a national thought leader in “unconscious bias” will discuss how to identify and address it proactively. A champion of fair treatment, Mr. Balta is a past president and lifetime member of the National Association of Hispanic Journalists and is on the business advisory board of the National Hispanic Media Coalition.
Come learn more about unconscious bias and how it could be impacting the organizations you represent.
Tuesday, June 28, 2016
Luncheon 11:30 a.m. – 1:00 p.m.
Maggiano’s at The Grove Los Angeles189 The Grove Dr. Suite Z80Los Angeles, CA 90036
Parking – validated; first two hours free; third hour is $5, every hour after is $1

SOLD OUT! At Breakfast With...Health Care Media
2016-08-18 07:30 - 09:00 (America/Los_Angeles) | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
Health Care Media
Who
A panel of health care media from Southern California’s top newspapers, broadcast stations and digital outlets including:

Anna Gorman, Kaiser Health News
Elizabeth Aguilera, KPCC
Susan Abram, Los Angeles Daily News

Moderated by Paul George, Partner and Director of Porter Novelli’s Global Health and Wellness practice.

What
Learn the sure-fire ways to build relationships and win media coverage from this panel of news producers, editors, and reporters from Los Angeles’ top media outlets. This nuts-and-bolts session will help you gain the ear – and the trust – of these editorial “gatekeepers.”

You will also discover:

Why local health care stories are competing more than ever with national trend coverage
How reporting has changed in the era of the Affordable Care Act
Which health care trends and topics are of most interest
What journalists think as they answer your calls and read your pitches

When
Thursday, August 18
7:30 – 8 a.m. Check in and Networking; Continental breakfast
8 – 9 a.m. Program; Q and A
Note: Please arrive at 7:30; the panel discussion will begin promptly at 8 a.m.

Where
The Gas Company Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (Conference Room 2C)
Los Angeles CA 90013-1011
The public parking lot at 5th and Olive is currently closed. Please park in one of the other public lots in the area or consider one of the hotel self-parking options. The closest parking lot is Pershing Square, and the closest Metro Station is Pershing Square. No parking validations will be offered.

SOLD OUT!

Sponsored by:

SOLD OUT! Summer Mega Mixer - Join Your PR and Communications Colleagues! SOLD OUT!
2016-08-23 18:00 - 20:30 (America/Los_Angeles) | Doubletree by Hilton, 120 S. Los Angeles Street, Los Angeles, CA, 90012, United States
SOLD OUT! Thank you for your interest! Co-hosted by LA’s leading communications associations, the Mega Mixer is your chance to connect with hundreds of public relations, media and marketing professionals.
Self-parking at the Doubletree – $10
Valet parking – $15

Kyoto Gardens
Downtown Los Angeles
Beautiful Gardens / Spectacular City Views
Brought to you by:
PRSA-LA
LA Chapter of the Hispanic Public Relations Society (HPRA)
LA Chapter of the Black Public Relations Society (BPRS)
LA Chapter of the American Marketing Association (AMA)
Nonprofit Communications and Media Network (NCM Network)
LA Chapter of the International Business Communicators Association (IABC)
Entertainment Publicists Professional Society (EPPS)
Sponsored by:
PR Newswire
Doubletree by Hilton
Runyon Saltzman

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Summer Mega Mixer
2016-08-23 18:00 - 20:30 (America/Los_Angeles) | 120 S Los Angeles Street
Join your PR and Communications colleagues at the Summer Mega Mixer.
Brought to you by:
PRSA-LA
LA Chapter of the Hispanic Public Relations Society (HPRA)
LA Chapter of the Black Public Relations Society (BPRS)
LA Chapter of the American Marketing Association (AMA)
Nonprofit Communications and Media Network (NCM Network)
LA Chapter of the International Business Communicators Association (IABC)
Entertainment Publicists Professional Society (EPPS)

Sponsored by:
PR Newswire

Cultural Cave-Diving: Bringing a Global Mindset to Communications
2016-09-13 18:00 - 20:30 (America/Los_Angeles) | The Vantage Room at Hollywood & Highland, 6801 Hollywood Blvd., Hollywood, CA, 90028, United States
With today’s diverse, increasingly interconnected cultures, PR practitioners have to understand the audience more than ever – whether you’re speaking to millennials or people in or from other nations and cultures. This session will bring together professionals, including journalists, content creators and practitioners who will address how they have parlayed their sense of adventure or unique backgrounds and perspectives into a competitive advantage, and how the “road less traveled” is often more authentic, rich and culturally immersive.

Panelists:

Jamie Foley, VP for Global Communications, LA Tourism and Convention Board
Charlie Gu, Director, China Luxury Advisors
Eva Hsuean, Manager, International Public Relations, Princess Cruises
Lucy Redoglia, Social Media Manager, LACMA
Margaret Traub, Head of Global Initiatives at International Medical Corps.

Moderator: Angela Alvarez, Managing Director, Citizen Relations
Location:
The Vantage Room at Hollywood & Highland
6801 Hollywood Blvd
Hollywood, CA 90028
The Vantage Room is located on the 5th Floor of the Hollywood & Highland Complex; park in the Hollywood & Highland parking structure (located off of Highland; click here for more information.) Take the elevators to the 5th floor. The Vantage Room is next to the Wolfgang Puck Catering office. Sorry, no parking validations for this program.

Cost:

$45 – PRSA-LA Members
$65 – Non Members and Guests
$25 – Young Professionals and PRSSA

RSVP:

Advance reservation required for guaranteed attendance; no cancellations or refunds after Friday, September 9. Register below!

Note, please type your name as you would like it to appear on the name badge. If you use all lower case letters for your first and last name, your name badge will have all lower case letters. If you have a professional designation, such as APR, please list after your last name on the form. For example: Victoria Lelash, APR – First name, “Victoria”, Last name, “Lelash, APR.” Write to mindy@prsala.org if you have any questions.

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Cultural Cave-Diving: Bringing a Global Mindset to Communications
2016-09-13 18:00 - 20:30 (America/Los_Angeles) | The Vantage Room, 6801 Hollywood Blvd., Hollywood, CA, 90028, United States
With today’s diverse, increasingly interconnected cultures, PR practitioners have to understand the audience more than ever – whether you’re speaking to millennials or people in or from other nations and cultures. This session will bring together professionals, including journalists, content creators and practitioners who will address how they have parlayed their sense of adventure or unique backgrounds and perspectives into a competitive advantage, and how the “road less traveled” is often more authentic, rich and culturally immersive.
Panelists:
Margaret Traub, head of global initiatives at International Medical Corps.
Jamie Foley, VP for Global Communications, LA Tourism and Convention Board
Lucy Redoglia, social media manager for LACMA
Charlie Gu – China Luxury Advisors
Eva Hsuean, Princess Cruises

Moderator: Angela Alvarez, Citizen Relations

The Vantage Room at Hollywood & Highland
6801 Hollywood Blvd
Hollywood, CA 90028
The Vantage Room is located on the 5th Floor of the Hollywood & Highland Complex; park in the Hollywood & Highland parking structure (located off of Highland). Take the elevators to the 5th floor. The Vantage Room is next to the Wolfgang Puck Catering office. Sorry, no parking validations for this program.

Cost:

$45 – PRSA-LA Members
$65 – Non Members and Guests
$25 – Young Professionals and PRSSA

RSVP:

Advance reservation required for guaranteed attendance; no cancellations or refunds after Friday, September 9. Register below!

Note, please type your name as you would like it to appear on the name badge. If you use all lower case letters for your first and last name, your name badge will have all lower case letters. If you have a professional designation, such as APR, please list after your last name on the form. For example: Victoria Lelash, APR – First name, “Victoria”, Last name, “Lelash, APR.” Write to mindy@prsala.org if you have any questions.

At Breakfast With...Food Media - SOLD OUT!! No walk-in registrations
2016-10-06 07:30 - 09:00 (America/Los_Angeles) | Ledlow Restaurant, 400 S. Main Street, Los Angeles, CA, 90013, United States
Advance registration required. Register below!

SOLD OUT! We reached capacity for the space, so unfortunately we cannot accept walk-in registrations for this event.

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At Breakfast With...Food & Restaurant Media
2016-10-06 07:30 - 09:00 (America/Los_Angeles) | Ledlow, 400 South Main Street, Los Angeles, CA, 90013, United States

Independent Practitioners Alliance Luncheon - Tax and Financial Planning
2016-10-20 12:30 - 14:00 (America/Los_Angeles) | Taix French Restaurant, 1911 Sunset Boulevard, Los Angeles, CA, 90026, United States
‘TIS THE SEASON! YEAR-END TAX AND FINANCIAL PLANNING FOR
SOLO PRACTITIONERS
Establishing your own consultancy affords a variety of benefits. It also presents a host of financial and tax challenges. And the best time to begin addressing those issues is now.
George Lin, CPA, whose clients include entrepreneurs, business owners and high-net-worth individuals, will share some of the most effective tax planning strategies he has executed for his clients. They include:

Avoiding the biggest tax-planning mistakes business owners make
Establishing the legal business structures that offer the biggest tax benefits
Ways to keep your hard-earned cash working for your business
How to handle taxes for virtual firm partners and subcontractors
The best ways sole proprietors can save for their retirement

About George Lin
During the past 30 years, George Lin, CPA, principal of the George Lin Organization, has guided his firm from its beginnings as a sole proprietorship into a full-service corporation offering business and personal taxation services, including acquisition due diligence, audit representation, business management and tax planning. He previously held internal tax accountant and tax manager positions at American Honda, Bekins Moving and Storage and Bekins Van Lines. Lin earned an M.B. A. degree, with an emphasis in management, from Youngstown State University in Youngstown, Ohio, and a master’s degree in taxation from Golden Gate University in San Francisco.
DETAILS
Date and Time:
Thursday, Oct. 20, 2016, 12:30-2 p.m.
Location:
Taix French Restaurant
1911 W. Sunset Boulevard
Los Angeles, CA 90026
Cost:
$35 – PRSA-LA members
$50 – Non-members and guests
$30 – Young Professionals
$25 – PRSSA members
Menu:
Chicken (grilled with lemon, butter, wine, shallot sauce) or pasta Montegasque (vegetarian), salad and choice of non-alcoholic beverage. A vegan or gluten-free option is available upon advance notice to mindy@prsala.org. Note: Menu selection must be made when registering; if you have a special request, please choose, “other” then write to Mindy with request. We do our best to accommodate any reasonable request!
Parking:
On-site valet parking: $2.50
RSVP:
Seating is limited; register below! Advance reservations required for guaranteed attendance. Click below to make your registration. Cash or check payment also accepted at the door; no credit cards.

Ticket Prices

Member $35.00 USDNon member/guest $50.00 USDYP Member $30.00 USDPRSSA Student Member $25.00 USD

Entree Selection

Boneless breast of chicken(grilled w/lemon, butter, white wine)Penne pasta(tomatoes, garlic, fresh basil)Other – please specify by email

Independent Practitioners Alliance Luncheon - Tax and Financial Planning Copy
2016-10-20 12:30 - 14:00 (America/Los_Angeles) | Taix French Restaurant, 1911 Sunset Boulevard, Los Angeles, CA, 90026, United States

#BLURREDLINES - Who owns Client Messaging?
2016-10-26 18:30 - 21:00 (America/Los_Angeles) | General Assembly, 1520 2nd St, Santa Monica, CA, 90401, United States
PR vs. Marketing. Who owns client messaging in the social media age? PRSA-LA and AMA are co-hosting this panel discussion where all-star marketers square off against elite PR pros on this and other topics, including:

Which side has the upper hand in today’s media landscape?
How do the lines of messaging blur when it comes to an effective campaign?
When should the two camps come together for the client and avoid stepping over each other?

Confirmed Panelists:

►Judy Johnson: Chief Marketing and Communications Officer – Caruso Affiliated
►Diane Bergman: VP, Marketing & Communications – LA Opera
►Clint Schaff: VP, Strategy & Development – The Los Angeles Times
►Erica Samadani: SVP, Brand Marketing – Ogilvy Public Relations

MODERATOR:

► Philip Rebentisch: President – AMA Los Angeles

Date and Time:
Wednesday, October 26, 2016
6:30 – 9:30 p.m.

The treats – Mendocino Farms will be providing tasty appetizers. Erdinger will be pouring ice cold German beer, and Just Chill will be providing delicious beverages that reduce stress and improve focus.

Location:

General Assembly
1520 2nd Street
Santa Monica, CA 90401

Click here for directions.
Cost:

General Admission – $30 (+1.59 fee); on sale Oct. 23-Oct. 26
Day of Event – $40 (+1.79 fee)

RSVP:

Click here to register online. Note, there are no volunteer or sponsor tickets available for this event.
Special thanks to:

52nd Annual PRism Awards Show
2016-11-16 18:00 - 21:00 (America/Los_Angeles)
Registration has closed for the PRism Awards Dinner. Thank you!

5:30 p.m. – Reception
7 p.m. – Dinner
Taglyan Complex
1201 Vine Street
Hollywood, CA 90038
Valet parking in rear off Lexington

52nd Annual PRism Awards Show Copy
2016-11-16 18:00 - 21:00 (America/Los_Angeles)

Quality Time with PR Minds
2016-12-10 08:00 - 16:00 (America/Los_Angeles) | UCLA Extension Campus, Gayley Center, 1145 Gayley Avenue, Los Angeles, CA, 90024, United States

EPPS - Personal Publicists Round-Up
2017-01-26 08:00 - 10:00 (America/Los_Angeles) | International Cinematographers Guild, 7755 Sunset Blvd., Los Angeles, CA, 90046, United States
in partnership with
ICG PUBLICISTS of Local 600, IATSE

In our celebrity-driven culture, publicists specializing in talent representation have their work cut out for them.
Between the voracious appetite of the news media and social media’s seduction, how do these specialists manage enhancing their clients’ reputations while respecting their privacy needs? How do they set limits without compromising on-going relationships with media and devoted fans? How can brands partner with celebrity publicists to greatly amplify the reach of a PR campaign? What role does the marketing machine of the studio or television network play in this dynamic environment?
Join us at our first event of 2017 as a group of high-level entertainment PR professionals explore this exciting subject.
Panelists:
Jennifer Allen, President, Viewpoint
Howard Bragman, Founder & Chairman, Fifteen Minutes; ABC News Contributor
Heidi Schaeffer, Vice-president, PMK*BNC; Winner of the ICG Publicists Les Mason Lifetime Achievement Award
Gene Schwam, President, Hanson & Schwam Public Relations
Moderator:
Rita Tateel, President, The Celebrity Source; past president of the Los Angeles Chapter of PRSA (PRSA-LA)
This will be the first event co-organized with the Public Relations Society of America, Los Angeles (PRSA-LA), now that all active members of EPPS have become members of PRSA.
Thursday, Jan 26, 2017.
8 – 9 am: Networking Breakfast
9-10 am: Panel and Q&A
10 am: Adjournment
RSVP Instructions
Advance reservations required by Tuesday, January 24. Free for PRSA-LA/EPPS Members, ICG Publicists, and PRSA members in good standing.
$20 Non-members-checks or credit cards only. Credit card payments taken in advance, checks taken at the door (but you must reserve your spot.) No refunds or cancellations after January 24.
Register below!

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EPPS - Personal Publicists Round-Up
2017-01-26 08:00 - 10:00 (America/Los_Angeles) | International Cinematographers Guild, 7755 Sunset Boulevard, Los Angeles, CA, 90046, United States
In our celebrity-driven culture, publicists specializing in talent representation have their work cut out for them.

Between the voracious appetite of the news media and social media’s seduction, how do these specialists manage enhancing their clients’ reputations while respecting their privacy needs? How do they set limits without compromising on-going relationships with media and devoted fans? How can brands partner with celebrity publicists to greatly amplify the reach of a PR campaign? What role does the marketing machine of the studio or television network play in this dynamic environment?

Join us at our first event of 2017 as a group of high-level entertainment PR professionals explore this exciting subject.

Panelists:
Jennifer Allen, President, Viewpoint
Howard Bragman, Founder & Chairman, Fifteen Minutes; ABC News Contributor Heidi Schaeffer, Vice-president, PMK*BNC; Winner of the ICG Publicists Les Mason Lifetime Achievement AwardGene Schwam, President, Hanson & Schwam Public Relations

Moderator:
Rita Tateel, President, The Celebrity Source; past president of the Los Angeles Chapter of PRSA (PRSA-LA)

This will be the first event co-organized with the Public Relations Society of America, Los Angeles (PRSA-LA), now that all active members of EPPS have become members of PRSA.

IPA Workshop: Are You "Agency Ready?"
2017-02-03 08:00 - 13:00 (America/Los_Angeles) | Lawry’s Prime Rib, 100 N. La Cienega Blvd., Beverly Hills, CA, 90211
INDEPENDENT PRACTITIONERS ALLIANCE WORKSHOP
Friday, February 3, 2017
8 a.m. – 1 p.m.
Lawry’s Prime Rib
100 N. La Cienega Blvd.
Beverly Hills, CA 90211
(Free parking; hot buffet breakfast)

Is professional development on your New Year’s resolution list? If not, maybe it’s time to start thinking about taking your business to a new level. Opportunities abound and you need to make sure that you’re ready to partner with local, national and international agencies to grow your business.
Register below for “Are You ‘Agency Ready’?” and join fellow independent practitioners for an exciting half-day workshop that will give you the step-by-step tools for building a business model that will align your practice with the needs and operations of larger agencies, while you retain your independent practice.
Registration includes a full hot buffet breakfast, free on-site parking and quality time with some of the most dynamic entrepreneurs, financial experts and agency leaders in Los Angeles.
Bring your business cards. There will be time for networking, questions and plenty of coffee!
Program
8 a.m.-8:30 a.m. – Eat and greet
Fuel yourself for the morning and enjoy a full buffet breakfast with fellow independent practitioners.
8:30 a.m.-8:45 a.m. – Welcome and introductions
8:45 a.m.-9:45 a.m. – Panel: Building a Better Business Model
Business pros will share strategies to help you create a sustainable business model that increases profits and helps generate new business. Topics include developing an effective business plan, financial planning and avoiding the pitfalls of managing a practice. Panelists:

Management consultant Cliff Beacham will lend his expertise in accounting, leadership and negotiating the right deals to make your business grow.
CPA Scott Streitfeld of Streitfeld Accounting will help put you on the right financial path. Among topics discussed will be preparing taxes as an independent practitioner, paying employees and getting the most out of your business model.
Evelyne Teman, a fashion entrepreneur who took her online clothing business to a six-figure level, will share her strategies for a successful business model and some of her most valuable lessons learned.

9:45 a.m.-10:15 a.m. – Networking and coffee
10:15 a.m.-11:15 a.m. – Panel: The Agency Perspective
Learn how to find the right agency match for your business. Leaders from small, medium-sized and large agencies will explain how they partner with independent practitioners – and what solo professionals need to know – to create a win-win partnership. Panelists:

Linda Martin, partner and managing director, Porter Novelli, oversees the company’s regional talent management and strategic growth initiatives.
George Medici, executive vice president, PondelWilkinson, is responsible for leveraging strategic partnerships to support the firm’s growth efforts.
Jason Wonacott, founder, Wonacott Communications, an independent agency serving entertainment, media and tech clients.

11:15 a.m.-11:30 a.m. – Networking and coffee
11:30 a.m.-12:45 p.m. – Panel: Closing the Deal: Marketing Yourself Beyond “Let’s Stay in Touch”
You’re already great at promoting others, but what about your business? This panel of experts will motivate you to get out there and close the deal. Branding experts will share tangible tips on how to market and position yourself and build lasting and valuable relationships. Panelists:

Robert Conley is founder of Bedrock Leadership, a management and leadership development consultancy.
Paul Flaharty, vice president at Robert Half Technology and The Creative Group, oversees sales, business development, consulting/freelance, and full-time placement for companies and independent practitioners in L.A.
Branding and marketing expert Tiffany Scott is founder of You Me She Collective.

12:45 p.m.-1 p.m. – Review of the morning and closing remarks
This workshop is sponsored by PRSA Los Angeles and its Independent Practitioners Alliance and PondelWilkinson, Inc.
A $5 administrative fee will be processed for cancellations by Jan. 26, 2017. NO REFUNDS AFTER FRIDAY, JAN. 27, 2017

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IPA Workshop - Are You ‘‘Agency Ready?”
2017-02-03 08:00 - 13:00 (America/Los_Angeles) | Lawry’s The Prime Rib, 100 North La Cienega Boulevard, Beverly Hills, CA, 90211, United States
It’s a new year and time to start thinking about taking your business to a new level. Opportunities abound and you need to make sure that you’re ready to partner with local, national and international agencies to grow your business.
This exciting half-day workshop will give you the step-by-step tools and methods for building a business model that will align your practice with the needs and operations of larger agencies, while you retain your independent practice.
What you’ll learn:
Building a Better Business Model – Business pros will share strategies to help you create a sustainable business model that increases profits and helps generate new business. Topics include developing an effective business plan, financial planning and avoiding the pitfalls of managing a practice.
The Agency Perspective – Learn how to find the right agency match for your business. Hear from agency leaders who will explain how they partner with independent practitioners – and what solo professionals need to know – to create a win-win partnership.
Closing the Deal: Marketing Yourself Beyond “Let’s Stay in Touch” – You’re already great at promoting others, but what about your business? This panel of experts will motivate you to get out there and close the deal. Branding experts will share tangible tips on how to market and position yourself and build lasting and valuable relationships.
Bring your business cards. There will be plenty of time for networking and questions. Full buffet breakfast and free parking included.
This workshop is sponsored by PRSA Los Angeles and its Independent Practitioners Alliance and PondelWilkinson, Inc.
A $5 administrative fee will be processed for cancellations by Jan. 26, 2017. NO REFUNDS AFTER FRIDAY, JAN. 27, 2017

State of the State of PR
2017-02-15 18:00 - 20:30 (America/Los_Angeles) | General Assembly, 360 E 2nd St #400, Los Angeles, CA, 90012, United States
The Wild West: Public Relations in a Post-Fact World
General Assembly DTLA
360 E. 2nd Street
Los Angeles, CA 90012
Get Tickets Now
Please join us for our annual, “State of the State of PR.” We anticipate this will be an engaging discussion that will focus on the dramatic changes happening in the area of news coverage, how the definition of “news” and “news providers” is changing, how facts are often irrelevant to beliefs and the impact of these changes on the practice of ethical public relations.
Panelists:
Alan Caldwell, APR, President and CEO, The Lancaster Caldwell Group
Jarrett Hill, Correspondent, The Hollywood Reporter; Host, NBC BLK’s Back2Reality
Dave Reddy, Executive Vice President, Earned Media Strategy, Weber Shandwick
Moderator:
Sharon Waxman, Founder and CEO, The Wrap
More panelists announced soon!
RSVP:
Advance reservations required; register below! No refunds or cancellations after February 13, 2017
Special pricing with many thanks to General Assembly:
$39 – PRSA, HPRA, BPRS Members
$59 – Non-Members and Guests
$19 – PRSSA Student Members
Parking/Transportation Options
Metro Gold Line Station: Little Tokyo / Arts District
We recommend the following parking for $5.00/night after 4:00 PM:
Joe’s Parking: 350 E. 2nd Street, Los Angeles, CA 90012
Joe’s Parking: 400 E. 2nd Street, Los Angeles, CA 90012 (in Honda Plaza, 1.5 Blocks from GA)
Tickets will be sold online until 12 noon on Wed., Feb. 15. A limited number of walk-in tickets will available at the door with a $5 additional administrative fee.

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State of the State of PR - "The Wild West: Public Relations in a Post-Fact World"
2017-02-15 18:00 - 20:30 (America/Los_Angeles) | General Assembly Downtown Los Angeles, 360 East 2nd Street, #400, Los Angeles, CA, 90012, United States
General Assembly DTLA360 E. 2nd StreetLos Angeles, CA 90012
Please join us for our annual, “State of the State of PR.” We anticipate this will be an engaging discussion that will focus on the dramatic changes happening in the area of news coverage, how the definition of “news” and “news providers” is changing, how facts are often irrelevant to beliefs and the impact of these changes on the practice of ethical public relations.
Panelists:Alan Caldwell, APR, President and CEO, The Lancaster Caldwell GroupJarret Hill, Correspondent, The Hollywood Reporter; Host, NBC BLK’s Back2RealityDave Reddy, Senior Vice President, Media Director, Weber ShandwickModerator:Sharon Waxman, Founder and CEO, The Wrap
More panelists announced soon!
RSVP:Advance reservations required; register below!Special pricing with many thanks to General Assembly:$39 – PRSA, HPRA, BPRS Members$59 – Non-Members and Guests$19 – PRSSA Student Members

NO CANCELLATIONS OR REFUNDS AFTER MONDAY, FEBRUARY 13. ONLINE TICKET SALES WILL CLOSE AT NOON ON WED., FEB. 15. A LIMITED NUMBER OF WALK-IN TICKETS WILL BE AVAILABLE AT THE DOOR WITH AN ADDITIONAL $5 ADMINISTRATIVE FEE.

Parking/Transportation Options
Metro Gold Line Station: Little Tokyo / Arts District
We recommend the following parking for $5.00/night after 4:00 PM:
Joe’s Parking: 350 E. 2nd Street, Los Angeles, CA 90012
Joe’s Parking: 400 E. 2nd Street, Los Angeles, CA 90012 (in Honda Plaza, 1.5 Blocks from GA)

PRSSA Conference - Network. Learn. Be Inspired!
2017-02-25 09:00 - 17:00 (America/Los_Angeles) | Loyola Marymount University, University Hall, 1 LMU Drive, Los Angeles, CA, 90045, United States
February 25, 2017
9:00 am – 5:00 pm

Loyola Marymount University
University Hall
1 LMU Drive
Los Angeles, CA 90045

Fee: $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast, lunch and a series of informative speakers and activities. Registration closes at MIDNIGHT on Wednesday, Feb. 22. No refunds after Feb. 22

Parking: Parking is free on campus. Detailed parking instructions will be provided to all attendees.
Register below!

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Sponsored by:

PRSSA Conference - Network. Learn. Be Inspired!
2017-02-25 09:00 - 17:00 (America/Los_Angeles) | Loyola Marymount University, University Hall, 1 LMU Drive, Los Angeles, CA, 90045, United States
February 25, 2017
9:00 am – 5:00 pm

Loyola Marymount University
University Hall
1 LMU Drive
Los Angeles, CA 90045

Fee: $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast, lunch and a series of informative speakers and activities. Registration closes at MIDNIGHT on Wednesday, Feb. 22. No refunds after Feb. 22

Parking: Parking is free on campus. Detailed parking instructions will be provided to all attendees.

PRSA Western District Conference #PRMatters
2017-03-02 09:00 - 2017-03-03 17:00 (America/Los_Angeles) | Riverside Convention Center, 3637 5th St, Riverside, CA, 92501, United States
Don’t miss out! Join your PRSA Western District colleagues at the annual conference. All details, payment information, schedule and speakers listed here,
http://prsawesterndistrict.org/ref/9/ref/9/?campaign=PRSA-LAWesternDistrictConferenceRegistration2017
ABOUT PRSA WESTERN DISTRICT CONFERENCE

The 2017 PRSA Western District Conference is hosted by PRSA Inland Empire Chapter.

Join hundreds of other public relations and communications professionals for a two-day conference in Riverside, California located about an hour from Los Angeles. Professional development sessions will provide you with the tools, strategies and
insights that you need in today’s communications environment to support your case that #PRMatters.

This event is open to PRSA members and non-members.

WHERE:
Riverside Convention Center in Riverside, CA
WHEN:
March 2-3, 2017
WEBSITE:
http://prsawesterndistrict.org/ref/9/ref/9/?campaign=PRSA-LAWesternDistrictConferenceRegistration2017
SOCIAL MEDIA:
#PRSAWDC #PRMatters

(Postponed) At Breakfast With...Business Reporters Covering a Growing Los Angeles (Postponed)
2017-03-08 07:30 - 09:00 (America/Los_Angeles) | Offices of AECOM, 300 S. Grand Ave., Los Angeles, CA, 90071, United States
(POSTPONED!)
Due to the elections on March 7, there are several scheduling conflicts with reporters. A new date for this program will be announced soon!
Wed., March 8, 2017
7:30 – 9:00 a.m.
AECOM Offices
300 S. Grand Street
Los Angeles, CA 90071

Los Angeles’s growing population holds significant implications for businesses; real estate development and urban planning; and infrastructure assets such transportation, water and air quality. At this “At Breakfast With”, learn how to cut through the clutter and pitch business stories addressing general topics (e.g. commercial real estate; how infrastructure needs to evolve to meet the challenges of urbanization; or the impact recent ballot measure will have on LA. This ABW will give practitioners the chance to meet with busy local reporters and editors. Each panelist will share insights best times to pitch, how to find the right person for the right story and how to stay on the press’ good side.
Panelists Announced Soon!
7:30 – 8:00 a.m. – Check in, networking and continental breakfast
8:00 – 9:00 a.m. – Program, Q&A
$20 – Members (PRSA, HPRA, BPRS)
$30 – Non members and guests
$10 – PRSSA Student Members
Special pricing for this event with thanks to our host and sponsor, AECOM
Advanced reservations required. Please register below by Tuesday, March 7, 2017. No cancellations or refunds after Monday, March 6, 2017.
Nearest Metro stop is Pershing Square. Click here for information on parking in the area.
Sponsored by:
