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DTSTART;TZID=America/Los_Angeles:20140611T080000
DTEND;TZID=America/Los_Angeles:20140611T093000
DTSTAMP:20260425T051411
CREATED:20140515T183315Z
LAST-MODIFIED:20140522T141823Z
UID:1876-1402473600-1402479000@prsala.org
SUMMARY:At Breakfast with …  The Inside Hollywood Scoop: Top Entertainment Journalists Share Latest Trends & Pitching Tips for Reaching the Hispanic Market
DESCRIPTION:WHO \nPanelists: \nJustino Aguila\, Associate Editor of Latin Music and Special Features\, Billboard \nCecilia Bogran\, Entertainment Reporter\, Univision/KMEX-TV 34 \nJessica Carrillo\, Entertainment Reporter. NBC/Telemundo – Al Rojo Vivo\, Acceso Total \nVictor Cordero “El Paparrush”\, Entertainment Reporter\, MundoFox 22 \nElla Esparza\, Editor\, Latin Heat Magazine \nJose M. Mayorquin\, Producer\, ABC 7 – Eye on LA/Vista LA \nPili Montilla\, Entertainment Blogger\, TeParaTres TV \nJosep Parera\, Entertainment Editor\, La Opinión \n \n\nWHAT \nLearn how to win outsized Hispanic media coverage by hearing from top Latino entertainment reporters and editors from leading national and Los Angeles media outlets. Which opportunities are still unclaimed in the Hispanic entertainment world?  How can you help key entertainment journalists and get them to rely on you as a source?  Discover where other PR pros can find fertile ground to increase media placement.  Let these leading journalists give you the inside scoop in “espectaculos.” \n  \nCOST \n$15 – PRSA-LA  & YP members \n$25 – Non-members/Guests \n$10 – PRSSA student members \nPayment at the door.  Check encouraged; cash also accepted.  Sorry\, no credit cards.  \nEvent includes Continental breakfast and free parking.  Please arrive by 7:45 a.m.; Program will begin promptly at 8 a.m. \n  \nRSVP \nAdvance Reservations Required  \nAlfredo E. Padilla \nAlfredo@prsala.org (Subject line: Latino Entertainment) \n  \nSponsored by: \n \n 
URL:https://prsala.org/event/at-breakfast-with-inside-latino-entertainment-top-hispanic-journalists-share-latest-trends-pitching-tips-for-reaching-millions/
LOCATION:The Latin Recording Academy/Latin GRAMMY Awards (Main Conference Room)\, 3030 Olympic Blvd.\, Santa Monica\, 90404
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DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T200000
DTSTAMP:20260425T051411
CREATED:20181220T234522Z
LAST-MODIFIED:20190128T142149Z
UID:8183-1403717400-1403726400@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse cohort in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s multicultural and diversity forum focuses on how brands and non-profit organizations are targeting their PR and marketing strategies to this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists –representing Hispanic\, Black\, Asian\, LGBT demographics will discuss the newest studies\, trends and successful programming designed to engage the most important consumer group in the next decade. \nSpeakers:\nJose Villa\, Principal\, Sensis \nMeredith McCarthy\, Director of Programs\, Heal The Bay\nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group\n(Moderator and more panelists to be announced)
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial-2/
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T203000
DTSTAMP:20260425T051411
CREATED:20140612T183729Z
LAST-MODIFIED:20140624T042021Z
UID:1982-1403717400-1403728200@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse generation in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic\, Black\, Asian\, LGBT demographics – will discuss the newest studies\, trends and programming designed to engage the important consumer group. \n  \nSpeakers: \nJose Villa\, Principal\, Sensis (@jrvilla) \nMeredith McCarthy\, Director of Programs\, Heal the Bay \nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group (@MWWGroup) \nEllen Chen\, President\, Asian Professional Exchange (APEX) \nSid Garcia (Moderator)\, Reporter\, KABC-TV ABC7 Eyewitness News \n  \n  \nThis program is being organized in partnership with BPRS and HPRA. \n  \nLocation: \nLAPD Headquarters Deaton Civic Auditorium \n100 West 1st Street \nLos Angeles\, CA 90012 \nSelf parking available at public lots at 2nd and Spring Streets \n  \nCost: \n$45 – PRSA-LA\, HPRA\, BPRS and IABC Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA \nSponsored by: \n \n \nEvent registration for The Next Consumer Frontier: Engaging the Multicultural Millennial powered by Eventbrite
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/
LOCATION:LAPD Auditorium\, Los Angeles\, CA\, United States
CATEGORIES:Other Events,PRSA-LA
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