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DTSTART;TZID=America/Los_Angeles:20150128T173000
DTEND;TZID=America/Los_Angeles:20150128T203000
DTSTAMP:20260422T164726
CREATED:20141117T160452Z
LAST-MODIFIED:20150127T222549Z
UID:2704-1422466200-1422477000@prsala.org
SUMMARY:The State of the State of PR:  How Content is Evolving to Tell Our Stories
DESCRIPTION:SOLD OUT! \n  \n5:30 – 6:30 p.m.  –  Registration\, networking mixer \n6:30 – 7:00 p.m.  –  Seating\, welcome\, Annual Meeting of the Membership \n7:00 – 8:30 p.m.  –  Moderated panel presentation \n  \nToday\, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to finely tune information to more effectively meet audience needs and interests and to shape that content for better channel distribution and feedback. Moreover\, this evolution in content consumption brings employment and career ramifications to our field because it’s influencing how organizations structure their PR staff resources. \n  \nThis year’s panel discussion for PRSA-LA’s annual look ahead at the PR industry in Southern California will feature case studies and expert insights from the region’s top PR practitioners representing a variety of perspectives from corporate to agency to non-profit.  Don’t miss this chance to hear from those who are delivering content in cutting-edge\, compelling ways. \n  \nFor the first time\, this kick-off event will include an Annual Meeting of the Membership where the incoming PRSA-LA president\, Jean Gonsoulin\, will introduce the new chapter Board of Directors and present an overview of the strategic plan for 2015. \n  \nRegister today for this very special evening\, as this event typically sells out. \n  \nModerator: \nJerry Swerling\, Professor and Director of Public Relations Studies\, USC Annenberg School for Communication and Journalism \n  \nPanelists: \nDuane Bates\, Senior Director of Digital Communications Strategy and New Media\, Habitat for Humanity International \nSally Falkow\, APR\, President\, Meritus Media \nDaniel Lemin\, President\, One Good Brand \nJosh Rose\, Chief Creative Officer\, Weber Shandwick \nRobert Rose\, Chief Strategy Officer\, Content Marketing Institute \nRob Six\, Senior Vice President of Corporate Communications\, Roll Internaional \n  \nLocation: \nOmni Los Angeles Hotel at California Plaza \n251 South Olive Street \nLos Angeles\, CA 90012 \nClick here for directions and parking information.  Valet parking $15 per car. \n  \nCost \n$45 – PRSA\, HPRA and BPRS Members \n$65 – Non Members and Guests \n$25 – PRSSA Students and PRSA YP Members \n  \nSOLD OUT! Thank you for your interest in the PRSA-LA!
URL:https://prsala.org/event/state-of-the-state-of-pr/
LOCATION:Omni Los Angeles Hotel at California Plaza
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DTSTART;TZID=America/Los_Angeles:20150128T173000
DTEND;TZID=America/Los_Angeles:20150128T203000
DTSTAMP:20260422T164726
CREATED:20181222T085357Z
LAST-MODIFIED:20190125T054836Z
UID:8260-1422466200-1422477000@prsala.org
SUMMARY:State of the State of PR
DESCRIPTION:Title: “The State of the State of PR:  How Content is Evolving to Tell Our Stories”\n\nToday\, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to finely tune information to more effectively meet audience needs and interests and to shape that content for better channel distribution and feedback. Moreover\, this evolution in content consumption brings employment and career ramifications to our field because it’s influencing how organizations structure their PR staff resources.\n\nThis year’s panel discussion for PRSA-LA’s annual look ahead at the PR industry in Southern California will feature case studies and expert insights from the region’s top PR practitioners representing a variety of perspectives from corporate to agency to non-profit.  Don’t miss this chance to hear from those who are delivering content in cutting-edge\, compelling ways.\n\nFor the first time\, this kick-off event will include an Annual Meeting of the Membership where the incoming PRSA-LA president\, Jean Gonsoulin\, will introduce the new chapter Board of Directors and present an overview of the strategic plan for 2015.\n\nRegister today for this very special evening\, as this event typically sells out.\n\nDate:  Wednesday\, January 28\, 2015\nTime: \n5:30 – 6:30 p.m.             Registration\, networking mixer\n6:30 – 7:00 p.m.            Seating\, welcome\, Annual Meeting of the Membership\n7:00 – 8:30 p.m.            Moderated panel presentation\n \nLocation: \nOmni Los Angeles Hotel at California Plaza\n251 South Olive Street\nLos Angeles\, CA 90012\nClick here for directions.\n \nModerator:  Jerry Swerling\, Director of PR Studies\, USC Annenberg School for Communications and Journalism\n \nPanelists:\nDuane Bates\, Sr. Director of Digital Communications Strategy and New Media\, Habitat for Humanity International\nSally Falkow\, APR\, President\, Meritus Media\nDaniel Lemin\, President\, One Good Brand\nJosh Rose\, Chief Creative Officer\, Weber Shandwick\nRobert Rose\, Chief Strategy Officer\, The Content Marketing Institute\nRob Six\, Sr. Vice President of Corporate Communications\, Roll International 
URL:https://prsala.org/event/state-of-the-state-of-pr-4/
LOCATION:TBD
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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