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SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:“Learning the Dance of Business Development”\nThursday\, April 9\, 2015 \n12:00 – 1:30 p.m. \n  \nIt has been said that generating new business is a lot like dancing. You build your reputation\, court your prospect\, and find the balance between coming on too strong and making sure you’re not forgotten. \n  \nAt the April 9 Independent Practitioners Alliance luncheon\, Robert Alaniz and Christy Noel will show you the right steps and the right strategy for growing your book of business. You will learn how to: \n  \n\nDevelop an effective prospect database\nGenerate referrals the smart way\nGet your pitch through the clutter\nConvince larger agencies and companies to consider you\nKeep open the new business pipeline\nConvert maybe to yes\n\n  \nABOUT THE SPEAKERS \n  \nRobert Alaniz is senior partner and chief media strategist for Milagro Strategy Group\, a strategic public relations/public affairs firm where he directs client relations\, business development and talent recruitment. He also oversees its public relations\, crisis communications\, issues management\, public affairs\, media relations and Latino marketing and outreach activities. Robert has held executive communications/public affairs positions at the Los Angeles Unified School District and The California Endowment\, and senior positions at The Rogers Group and Hill & Knowlton. He was communications director for former Los Angeles County Supervisor Gloria Molina and public affairs director at the Los Angeles Community Redevelopment Agency. \n  \nChristy Noel is an accomplished B2B and B2C marketing and operations consultant with significant experience in business and sales development; business strategy; product development; advertising; retention marketing; digital marketing\, including SEO\, search engine marketing\, social media\, email and website development; marketing communications; and public relations. Her firm\, Christy Noel & Co.\, has developed cost-effective marketing\, sales and operational programs that boosted corporate and product recognition for Oakwood Worldwide\, MyPoints.com\, Classmates.com\, Goldline International\, Eccentex\, Trusonic\, United Online\, LEHR\, MASS Group\, and Leukemia & Lymphoma Society. She earlier held senior marketing positions at SaverNation\, DMX\, Inc. and Delphi Display Systems. \n  \nLocation \n  \nThe Capital Grille at Beverly Center \n8614 Beverly Blvd.\, Los Angeles\, CA 90048 \n(310) 358-0650 \n  \nLunch provided. Advanced reservations required. Register here\, pay at the door. \n  \n\n$30 – PRSA-LA & YP members\n$40 – Non-members/guests\n$25 – PRSSA and PRSA YP Members\n\n  \nA two-course pre-set lunch includes choice of non-alcoholic beverage. Vegan option is available upon advance notice.  Please choose the vegan option when registering. \n  \nFree parking – The Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd. \n  \nRSVP \nAdvance reservations required for guaranteed participation; payment of cash or check taken at the door.  Please\, no credit cards.  Click here to secure your registration.
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-2/
LOCATION:The Capital Grille at Beverly Center\, 8614 Beverly Blvd.\, #159\, Los Angeles\, CA\, 90049\, United States
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DTSTART;VALUE=DATE:20150416
DTEND;VALUE=DATE:20150417
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UID:3248-1429142400-1429228799@prsala.org
SUMMARY:25th Annual Kenneth Owler Smith Symposium -- "Diversity in an Age of Convergence: Conversity?"
DESCRIPTION:Diversity and Inclusion have long been topics of conversation in the PR/Communication profession. Despite numerous initiatives\, many feel — and data suggest — that our ranks don’t adequately reflect the society in which we live. \nAnd now comes the era of convergence — an era that will be the most prosperous in our profession’s history\, but only if we can attract people with the requisite new talents and perspectives. \nWhat happens when the Diversity and Convergence imperatives collide?  Have we entered a time of “Conversity?” What exactly are we trying to achieve\, and what do we do next? \nThese and other pressing questions will be on the table at the 25th Annual Kenneth Owler Smith Symposium. \n  \nClick here for details and registration information.
URL:https://prsala.org/event/kenneth-owler-smith-symposium-2/
CATEGORIES:PRSA-LA
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