BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRSA-LA - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:PRSA-LA
X-ORIGINAL-URL:https://prsala.org
X-WR-CALDESC:Events for PRSA-LA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20140309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20141102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20150308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20151101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20160313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20161106T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20140309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20141102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20150308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20151101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20160313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20161106T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260422T033204
CREATED:20150911T203444Z
LAST-MODIFIED:20151007T195702Z
UID:3924-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:Registration for this event will open soon! \nThursday\, Nov. 19\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n 
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260422T033204
CREATED:20151007T172127Z
LAST-MODIFIED:20151007T172127Z
UID:4034-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-3/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260422T033204
CREATED:20151007T172131Z
LAST-MODIFIED:20151007T172131Z
UID:4035-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-4/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260422T033204
CREATED:20151007T172137Z
LAST-MODIFIED:20151007T172137Z
UID:4036-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-5/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260422T033204
CREATED:20151007T172237Z
LAST-MODIFIED:20151007T172237Z
UID:4037-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-6/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150924T120000
DTEND;TZID=America/Los_Angeles:20150924T133000
DTSTAMP:20260422T033204
CREATED:20151007T172244Z
LAST-MODIFIED:20151007T172244Z
UID:4038-1443096000-1443101400@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon Copy
DESCRIPTION:Rules of the Game: What Agencies Look for When Hiring Outside Consultants\nRegistration for this event has closed; please join us next time! \nThursday\, Sept. 24\, 2015 \n12 – 1:30 p.m. \nThe Farm of Beverly Hills at L.A. Live \n800 W. Olympic Blvd. \nLos Angeles\, CA 90015 \n  \nMany public relations agencies hire consultants and freelancers to help handle highly specialized\, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting\, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers\, subcontracting represents a new business opportunity. \nAt the Sept. 24 Independent Practitioners Alliance luncheon\, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn: \n• How to get your foot in the agency door\n• The screening process that separates exceptional consultants from the qualified\n• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship\n• How consultants can build longer-term relationships with agencies\n• What consultants really need to know about how agencies make staffing decisions \n  \nABOUT THE SPEAKERS \nSarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients\, including Nintendo\, Toyota\, Mattel and Disney Consumer products. Before joining Golin\, Ingram was a senior vice president at The Rogers Group\, where she directed the Kellogg Company account\, which included partnerships with Disney/Pixar\, Lucasfilm\, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years\, working with agencies and\, among others\, NASCAR and the Auto Club Speedway\, the UCLA Department of Neurosurgery\, UC Irvine Medical Center and Children’s Hospital Los Angeles. \n  \nCarline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail\, consumer technology\, financial services\, healthcare\, beauty\, travel and tourism\, education\, entertainment\, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers\, Oakley\, Ford\, Huawei\, LG Display and San Francisco International Airport\, among others. Before that\, she founded and led Kaplan Communications\, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands\, including American Express\, HBO and Cox Interactive Media. \n  \nCost: \n$40 – PRSA-LA members \n$55 – Non-members and guests \n$40 – Young Professionals \n$25 – PRSSA student members \nA pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request. \nFree validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m. \n  \nNo refunds after Monday\, September 22. \n\nSponsored by:
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-3-7/
LOCATION:The Farm of Beverly Hills at L.A.LIVE\, 800 W. Olympic Blvd.\, Los Angeles\, CA\, 90015\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150926T090000
DTEND;TZID=America/Los_Angeles:20150926T130000
DTSTAMP:20260422T033204
CREATED:20181222T085404Z
LAST-MODIFIED:20190125T054841Z
UID:8273-1443258000-1443272400@prsala.org
SUMMARY:Diversity Boot Camp
DESCRIPTION:Unconcious Bias and PR: How to recognize and prevent a crisis\n \nA half-day program to give you all the tools you need to promote diversity in business and public relations.  Breakfast\, lunch and parking included.  Full details to follow soon! \nRegistration open. Click to register below.\nNOTE: If you have a professional designation and wish to list it on your name badge\, please include it with a comma after your last name on the registration form.  Example: Ron Owens\, APR\, Fellow PRSA (FIRST NAME: Ron; LAST NAME: KilleenOwens\, APR\, Fellow PRSA)\nSponsored by: UCLA Extension and Shell Oil
URL:https://prsala.org/event/diversity-boot-camp/
LOCATION:UCLA Extension Campus Downtown\, 261 S. Figueroa St.\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
END:VCALENDAR