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DTSTART;TZID=America/Los_Angeles:20160616T120000
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SUMMARY:Independent Practitioners Alliance Luncheon-Registration has closed.
DESCRIPTION:Rewriting the Script for Success: Five Steps to Business Development\n“If you build it\, he will come” might work for a baseball movie featuring Kevin Costner\, but independent public relations practitioners know it takes a better strategy than that to attract a new client. \n  \nLarry Kohn\, owner of Kohn Communications\, has coached business owners on how to take their business development approaches beyond traditional and social networking and standard sales practices. His “5 Steps to Business Development” formula offers updated strategies for: \n\nMeeting new people and expanding your personal networks;\nCommunicating your services and processes in ways that build trust;\nClarifying prospective clients’ needs\, including the ones they don’t know they have;\nGetting prospects to approve your proposals; and\nClosing the deal.\n\n  \nAbout Larry Kohn \nKohn is president of Kohn Communications and has been helping professionals with their business development for more than 30 years. He was a pioneer in creating the field of executive coaching and has conducted over 32\,000 consultations. He is co-author of the American Bar Association’s best-selling book\, Selling in Your Comfort Zone\, and creator of the BizDevCoach® web app. \n  \nDate and Time: \nThursday\, June 16\, 2016\, 12-1:30 p.m. \n  \nLocation: \nTaix French Restaurant \n1911 W. Sunset Boulevard \nLos Angeles\, CA 90026 \n  \n  \nRegistration has closed for this event; please join us on Tues.\, June 28 at Maggiano’s at the Grove with special guest speaker\, ESPN’s Hugo Balta. Click here for more details.
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-7/
LOCATION:Taix Restaurant\, 1911 W. Sunset Blvd.\, Los Angeles\, CA\, 90046\, United States
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DTSTART;TZID=America/Los_Angeles:20160628T113000
DTEND;TZID=America/Los_Angeles:20160628T130000
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LAST-MODIFIED:20160527T035640Z
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SUMMARY:Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner
DESCRIPTION:With special guest speaker:\n \nHugo Balta\nESPN Digital and Print Media\n“We’re not prejudiced” is a common sentiment reflected by those suddenly facing a PR crisis around unequal treatment. From police departments to corporations\, organizations can be seemingly blind to developing issues within their own ranks. \n  \nWhile outright prejudice and stereotyping are problems PR practitioners look for\, often the greatest threat is easily overlooked: unconscious bias.  Unconscious biases are prejudices people have\, but are unaware of; they are subconscious mental shortcuts based on past experiences and beliefs. Most important: we all have them. \n  \nOn June 28\, 2016\, PRSA-LA presents “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner\,” featuring keynote speaker Hugo Balta\, the senior director of multicultural content for ESPN Digital and Print Media. Mr. Balta a national thought leader in “unconscious bias” will discuss how to identify and address it proactively. A champion of fair treatment\, Mr. Balta is a past president and lifetime member of the National Association of Hispanic Journalists and is on the business advisory board of the National Hispanic Media Coalition. \n  \nCome learn more about unconscious bias and how it could be impacting the organizations you represent. \n  \nTuesday\, June 28\, 2016 \nLuncheon 11:30 a.m. – 1:00 p.m. \nMaggiano’s at The Grove Los Angeles\n189 The Grove Dr. Suite Z80\nLos Angeles\, CA 90036 \nParking – validated; first two hours free; third hour is $5\, every hour after is $1 \nRegister below by Monday\, June 27. No refunds after Friday\, June 24\, 2016 \n  \n  \n\n \nHugo Balta is an experienced Broadcasting\, Digital Media professional directing growth\, change and innovation in several divisions and business cycles for English and Spanish language markets. \n  \nHugo’s award winning 30 year career includes leadership roles with CBS\, Telemundo\, NBC and ESPN. \n  \nAs Senior Director of Multicultural Content at ESPN Digital and Print Media\, Hugo designed and developed a new unit focused on identifying\, informing and educating on opportunities to create awareness of and develop content focused on the U.S. Hispanic community.  \n  \nHugo is a Diversity & Inclusion expert coaching organizations in creating workplace awareness resulting in strategies to grow cultural sensibilities and business opportunities. \n  \nHugo is active in the community. He’s a sought after guest speaker and writer. He is  a lifetime member of the National Association of Hispanic Journalists (NAHJ) and served as president. He’s a member of the business advisory board for the National Hispanic Media Coalition (NHMC) and serves on the programming committee for Hispanicize. \n  \nHugo lives in Central Connecticut with his wife and two children. \n  \nPowered by Eventbrite
URL:https://prsala.org/event/recognizing-and-addressing-the-undetected-crisis-unconscious-bias-and-the-pr-practitioner/
LOCATION:Maggiano’s at The Grove\, 189 The Grove Dr. Suite Z80\, Los Angeles\, CA\, 90036\, United States
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DTSTART;TZID=America/Los_Angeles:20160628T113000
DTEND;TZID=America/Los_Angeles:20160628T130000
DTSTAMP:20260419T115849
CREATED:20181222T085412Z
LAST-MODIFIED:20190125T054845Z
UID:8283-1467113400-1467118800@prsala.org
SUMMARY:Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner
DESCRIPTION:With special guest speaker:\nHugo BaltaESPN Digital and Print Media\n“We’re not prejudiced” is a common sentiment reflected by those suddenly facing a PR crisis around unequal treatment. From police departments to corporations\, organizations can be seemingly blind to developing issues within their own ranks.\nWhile outright prejudice and stereotyping are problems PR practitioners look for\, often the greatest threat is easily overlooked: unconscious bias.  Unconscious biases are prejudices people have\, but are unaware of; they are subconscious mental shortcuts based on past experiences and beliefs. Most important: we all have them.\nOn June 28\, 2016\, PRSA-LA presents “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner\,” featuring keynote speaker Hugo Balta\, the senior director of multicultural content for ESPN Digital and Print Media. Mr. Balta a national thought leader in “unconscious bias” will discuss how to identify and address it proactively. A champion of fair treatment\, Mr. Balta is a past president and lifetime member of the National Association of Hispanic Journalists and is on the business advisory board of the National Hispanic Media Coalition.\nCome learn more about unconscious bias and how it could be impacting the organizations you represent.\nTuesday\, June 28\, 2016\nLuncheon 11:30 a.m. – 1:00 p.m.\nMaggiano’s at The Grove Los Angeles189 The Grove Dr. Suite Z80Los Angeles\, CA 90036\nParking – validated; first two hours free; third hour is $5\, every hour after is $1
URL:https://prsala.org/event/recognizing-and-addressing-the-undetected-crisis-unconscious-bias-and-the-pr-practitioner-2/
LOCATION:Maggiano’s at The Grove\, 189 The Grove Dr. Suite Z80\, Los Angeles\, CA\, 90036\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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