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DTSTART;TZID=America/Los_Angeles:20170203T080000
DTEND;TZID=America/Los_Angeles:20170203T130000
DTSTAMP:20260415T032931
CREATED:20161130T230504Z
LAST-MODIFIED:20170118T212935Z
UID:5534-1486108800-1486126800@prsala.org
SUMMARY:IPA Workshop: Are You "Agency Ready?"
DESCRIPTION:INDEPENDENT PRACTITIONERS ALLIANCE WORKSHOP\n Friday\, February 3\, 2017\n 8 a.m. – 1 p.m.\nLawry’s Prime Rib\n 100 N. La Cienega Blvd.\n Beverly Hills\, CA 90211\n (Free parking; hot buffet breakfast) \n  \nIs professional development on your New Year’s resolution list? If not\, maybe it’s time to start thinking about taking your business to a new level. Opportunities abound and you need to make sure that you’re ready to partner with local\, national and international agencies to grow your business. \nRegister below for “Are You ‘Agency Ready’?” and join fellow independent practitioners for an exciting half-day workshop that will give you the step-by-step tools for building a business model that will align your practice with the needs and operations of larger agencies\, while you retain your independent practice. \nRegistration includes a full hot buffet breakfast\, free on-site parking and quality time with some of the most dynamic entrepreneurs\, financial experts and agency leaders in Los Angeles. \nBring your business cards. There will be time for networking\, questions and plenty of coffee! \nProgram \n8 a.m.-8:30 a.m. – Eat and greet \nFuel yourself for the morning and enjoy a full buffet breakfast with fellow independent practitioners. \n8:30 a.m.-8:45 a.m. – Welcome and introductions \n8:45 a.m.-9:45 a.m. – Panel: Building a Better Business Model \nBusiness pros will share strategies to help you create a sustainable business model that increases profits and helps generate new business. Topics include developing an effective business plan\, financial planning and avoiding the pitfalls of managing a practice. Panelists: \n\nManagement consultant Cliff Beacham will lend his expertise in accounting\, leadership and negotiating the right deals to make your business grow.\nCPA Scott Streitfeld of Streitfeld Accounting will help put you on the right financial path. Among topics discussed will be preparing taxes as an independent practitioner\, paying employees and getting the most out of your business model.\nEvelyne Teman\, a fashion entrepreneur who took her online clothing business to a six-figure level\, will share her strategies for a successful business model and some of her most valuable lessons learned.\n\n9:45 a.m.-10:15 a.m. – Networking and coffee \n10:15 a.m.-11:15 a.m. – Panel: The Agency Perspective \nLearn how to find the right agency match for your business. Leaders from small\, medium-sized and large agencies will explain how they partner with independent practitioners – and what solo professionals need to know – to create a win-win partnership. Panelists: \n\nLinda Martin\, partner and managing director\, Porter Novelli\, oversees the company’s regional talent management and strategic growth initiatives.\nGeorge Medici\, executive vice president\, PondelWilkinson\, is responsible for leveraging strategic partnerships to support the firm’s growth efforts.\nJason Wonacott\, founder\, Wonacott Communications\, an independent agency serving entertainment\, media and tech clients.\n\n11:15 a.m.-11:30 a.m. – Networking and coffee \n11:30 a.m.-12:45 p.m. – Panel: Closing the Deal: Marketing Yourself Beyond “Let’s Stay in Touch” \nYou’re already great at promoting others\, but what about your business? This panel of experts will motivate you to get out there and close the deal. Branding experts will share tangible tips on how to market and position yourself and build lasting and valuable relationships. Panelists: \n\nRobert Conley is founder of Bedrock Leadership\, a management and leadership development consultancy.\nPaul Flaharty\, vice president at Robert Half Technology and The Creative Group\, oversees sales\, business development\, consulting/freelance\, and full-time placement for companies and independent practitioners in L.A.\nBranding and marketing expert Tiffany Scott is founder of You Me She Collective.\n\n12:45 p.m.-1 p.m. – Review of the morning and closing remarks \nThis workshop is sponsored by PRSA Los Angeles and its Independent Practitioners Alliance and PondelWilkinson\, Inc. \nA $5 administrative fee will be processed for cancellations by Jan. 26\, 2017. NO REFUNDS AFTER FRIDAY\, JAN. 27\, 2017 \n  \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/ipa-workshop-are-you-agency-ready/
LOCATION:Lawry’s Prime Rib\, 100 N. La Cienega Blvd.\, Beverly Hills\, CA\, 90211
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170203T080000
DTEND;TZID=America/Los_Angeles:20170203T130000
DTSTAMP:20260415T032931
CREATED:20181222T085425Z
LAST-MODIFIED:20190125T054848Z
UID:8293-1486108800-1486126800@prsala.org
SUMMARY:IPA Workshop - Are You ‘‘Agency Ready?”
DESCRIPTION:It’s a new year and time to start thinking about taking your business to a new level. Opportunities abound and you need to make sure that you’re ready to partner with local\, national and international agencies to grow your business.\nThis exciting half-day workshop will give you the step-by-step tools and methods for building a business model that will align your practice with the needs and operations of larger agencies\, while you retain your independent practice.\nWhat you’ll learn:\nBuilding a Better Business Model – Business pros will share strategies to help you create a sustainable business model that increases profits and helps generate new business. Topics include developing an effective business plan\, financial planning and avoiding the pitfalls of managing a practice.\nThe Agency Perspective – Learn how to find the right agency match for your business. Hear from agency leaders who will explain how they partner with independent practitioners – and what solo professionals need to know – to create a win-win partnership.\nClosing the Deal: Marketing Yourself Beyond “Let’s Stay in Touch” – You’re already great at promoting others\, but what about your business? This panel of experts will motivate you to get out there and close the deal. Branding experts will share tangible tips on how to market and position yourself and build lasting and valuable relationships.\nBring your business cards. There will be plenty of time for networking and questions. Full buffet breakfast and free parking included.\nThis workshop is sponsored by PRSA Los Angeles and its Independent Practitioners Alliance and PondelWilkinson\, Inc. \nA $5 administrative fee will be processed for cancellations by Jan. 26\, 2017. NO REFUNDS AFTER FRIDAY\, JAN. 27\, 2017
URL:https://prsala.org/event/ipa-workshop-are-you-agency-ready-2/
LOCATION:Lawry’s The Prime Rib\, 100 North La Cienega Boulevard\, Beverly Hills\, CA\, 90211\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170215T180000
DTEND;TZID=America/Los_Angeles:20170215T203000
DTSTAMP:20260415T032931
CREATED:20170131T190917Z
LAST-MODIFIED:20170214T190410Z
UID:5647-1487181600-1487190600@prsala.org
SUMMARY:State of the State of PR
DESCRIPTION:The Wild West: Public Relations in a Post-Fact World\nGeneral Assembly DTLA\n360 E. 2nd Street\nLos Angeles\, CA 90012 \nGet Tickets Now\nPlease join us for our annual\, “State of the State of PR.” We anticipate this will be an engaging discussion that will focus on the dramatic changes happening in the area of news coverage\, how the definition of “news” and “news providers” is changing\, how facts are often irrelevant to beliefs and the impact of these changes on the practice of ethical public relations. \nPanelists:\nAlan Caldwell\, APR\, President and CEO\, The Lancaster Caldwell Group\nJarrett Hill\, Correspondent\, The Hollywood Reporter; Host\, NBC BLK’s Back2Reality\nDave Reddy\, Executive Vice President\, Earned Media Strategy\, Weber Shandwick \nModerator:\nSharon Waxman\, Founder and CEO\, The Wrap \nMore panelists announced soon! \nRSVP:\nAdvance reservations required; register below! No refunds or cancellations after February 13\, 2017\nSpecial pricing with many thanks to General Assembly:\n$39 – PRSA\, HPRA\, BPRS Members\n$59 – Non-Members and Guests\n$19 – PRSSA Student Members \nParking/Transportation Options \nMetro Gold Line Station: Little Tokyo / Arts District \nWe recommend the following parking for $5.00/night after 4:00 PM: \nJoe’s Parking: 350 E. 2nd Street\, Los Angeles\, CA 90012 \nJoe’s Parking: 400 E. 2nd Street\, Los Angeles\, CA 90012 (in Honda Plaza\, 1.5 Blocks from GA) \nTickets will be sold online until 12 noon on Wed.\, Feb. 15. A limited number of walk-in tickets will available at the door with a $5 additional administrative fee. \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/state-of-the-state-of-pr-2/
LOCATION:General Assembly\, 360 E 2nd St #400\, Los Angeles\, CA\, 90012\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170215T180000
DTEND;TZID=America/Los_Angeles:20170215T203000
DTSTAMP:20260415T032931
CREATED:20181222T085426Z
LAST-MODIFIED:20190125T054848Z
UID:8295-1487181600-1487190600@prsala.org
SUMMARY:State of the State of PR - "The Wild West: Public Relations in a Post-Fact World"
DESCRIPTION:General Assembly DTLA360 E. 2nd StreetLos Angeles\, CA 90012\nPlease join us for our annual\, “State of the State of PR.” We anticipate this will be an engaging discussion that will focus on the dramatic changes happening in the area of news coverage\, how the definition of “news” and “news providers” is changing\, how facts are often irrelevant to beliefs and the impact of these changes on the practice of ethical public relations.\nPanelists:Alan Caldwell\, APR\, President and CEO\, The Lancaster Caldwell GroupJarret Hill\, Correspondent\, The Hollywood Reporter; Host\, NBC BLK’s Back2RealityDave Reddy\, Senior Vice President\, Media Director\, Weber ShandwickModerator:Sharon Waxman\, Founder and CEO\, The Wrap\nMore panelists announced soon!\nRSVP:Advance reservations required; register below!Special pricing with many thanks to General Assembly:$39 – PRSA\, HPRA\, BPRS Members$59 – Non-Members and Guests$19 – PRSSA Student Members\n\nNO CANCELLATIONS OR REFUNDS AFTER MONDAY\, FEBRUARY 13. ONLINE TICKET SALES WILL CLOSE AT NOON ON WED.\, FEB. 15. A LIMITED NUMBER OF WALK-IN TICKETS WILL BE AVAILABLE AT THE DOOR WITH AN ADDITIONAL $5 ADMINISTRATIVE FEE.\n\n \nParking/Transportation Options\nMetro Gold Line Station: Little Tokyo / Arts District\nWe recommend the following parking for $5.00/night after 4:00 PM:\nJoe’s Parking: 350 E. 2nd Street\, Los Angeles\, CA 90012\nJoe’s Parking: 400 E. 2nd Street\, Los Angeles\, CA 90012 (in Honda Plaza\, 1.5 Blocks from GA)
URL:https://prsala.org/event/state-of-the-state-of-pr-the-wild-west-public-relations-in-a-post-fact-world/
LOCATION:General Assembly Downtown Los Angeles\, 360 East 2nd Street\, #400\, Los Angeles\, CA\, 90012\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170225T090000
DTEND;TZID=America/Los_Angeles:20170225T170000
DTSTAMP:20260415T032931
CREATED:20170105T235011Z
LAST-MODIFIED:20170221T200022Z
UID:5590-1488013200-1488042000@prsala.org
SUMMARY:PRSSA Conference - Network. Learn. Be Inspired!
DESCRIPTION:February 25\, 2017 \n9:00 am – 5:00 pm \n  \nLoyola Marymount University \nUniversity Hall \n1 LMU Drive \nLos Angeles\, CA 90045 \n  \nFee:  $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast\, lunch and a series of informative speakers and activities. Registration closes at MIDNIGHT on Wednesday\, Feb. 22. No refunds after Feb. 22 \n  \nParking: Parking is free on campus. Detailed parking instructions will be provided to all attendees. \nRegister below! \n\n \nPowered by Eventbrite\n\n\nPowered by Eventbrite\n\nSponsored by:
URL:https://prsala.org/event/prssa-conference-network-learn-be-inspired/
LOCATION:Loyola Marymount University\, University Hall\, 1 LMU Drive\, Los Angeles\, CA\, 90045\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170225T090000
DTEND;TZID=America/Los_Angeles:20170225T170000
DTSTAMP:20260415T032931
CREATED:20181222T085427Z
LAST-MODIFIED:20190125T054849Z
UID:8296-1488013200-1488042000@prsala.org
SUMMARY:PRSSA Conference - Network. Learn. Be Inspired!
DESCRIPTION:February 25\, 2017\n9:00 am – 5:00 pm\n \nLoyola Marymount University\nUniversity Hall\n1 LMU Drive\nLos Angeles\, CA 90045\n \nFee:  $25 ($35 for non-PRSSA/PRSA attendees) includes a light breakfast\, lunch and a series of informative speakers and activities. Registration closes at MIDNIGHT on Wednesday\, Feb. 22. No refunds after Feb. 22\n \nParking: Parking is free on campus. Detailed parking instructions will be provided to all attendees. 
URL:https://prsala.org/event/prssa-conference-network-learn-be-inspired-2/
LOCATION:Loyola Marymount University\, University Hall\, 1 LMU Drive\, Los Angeles\, CA\, 90045\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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