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DTSTART;TZID=America/Los_Angeles:20170405T073000
DTEND;TZID=America/Los_Angeles:20170405T090000
DTSTAMP:20260414T235603
CREATED:20170317T011812Z
LAST-MODIFIED:20170404T232342Z
UID:5940-1491377400-1491382800@prsala.org
SUMMARY:SOLD OUT! At Breakfast With...Los Angeles "New Media" Reporters
DESCRIPTION:While traditional media is constantly in a state of flux\, new media outlets such as Buzzfeed\, Huffington Post and others are thriving. At this ABW\, learn how best to pitch new media outlets\, what kinds of stories they’re interested in covering and what their turnaround time is for a story. \nPanelists \nJim Dalrymple\, Breaking News Reporter – BuzzFeed \nYvonne Condes\, Editor and co-Founder of MomsLA.com \nBrittany Martin\, Assistant Editor\, Blogs and Social Media – Time Out Los Angeles \nLocation \nThe Gas Company Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (Conference Room 2A) \nLos Angeles CA 90013-1011 \nParking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations. \nSOLD OUT! \nSponsored by: \n\n \n\n  \nPowered by Eventbrite
URL:https://prsala.org/event/at-breakfast-with-los-angeles-new-media-reporters/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170405T073000
DTEND;TZID=America/Los_Angeles:20170405T090000
DTSTAMP:20260414T235603
CREATED:20181222T085429Z
LAST-MODIFIED:20190125T054850Z
UID:8299-1491377400-1491382800@prsala.org
SUMMARY:At Breakfast With...Los Angeles New Media Reporters
DESCRIPTION:Date – Wednesday\, April 5\nTime – 7:30 – 9:00 AM\,.\nTitle – At Breakfast With – Meet Los Angeles New Media Reporters\nPanelists – Brittany Martin\, Assistant Editor\, Blogs and Social Media – Time Out Los Angeles; Jim Dalrymple\, Breaking News Reporter – BuzzFeed\, Yvonne Condes\, Editor and co-Founder of MomsLA.com\nSummary – While traditional media is constantly in a state of flux\, new media outlets such as Buzzfeed\, Huffington Post and others are thriving. At this ABW\, learn how best to pitch new media outlets\, what kinds of stories they’re interested in covering and what their turnaround time is for a story.\nLocation – The Gas Company
URL:https://prsala.org/event/at-breakfast-with-los-angeles-new-media-reporters-2/
LOCATION:Southern California Gas Company\, 555 West 5th Street\, #2900\, Los Angeles\, CA\, 90013\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170420T120000
DTEND;TZID=America/Los_Angeles:20170420T133000
DTSTAMP:20260414T235603
CREATED:20170405T161002Z
LAST-MODIFIED:20170405T181518Z
UID:5989-1492689600-1492695000@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:WHEN IT COMES TO WINNING CLIENTS\,\nBEING GOOD IS NO LONGER GOOD ENOUGH!\nDate and Time:\nThursday\, April 20\, 2017\, 12 – 1:30 p.m. \nLocation:\nTaix French Restaurant\n1911 W. Sunset Boulevard\nLos Angeles\, CA 90026 \nCompetition from small and boutique firms – and even cut-rate online freelance cattle calls – makes finding new clients a constant battle. The rules of business development have changed and it’s now all about leveraging your competitive advantages to become the better choice. \nPulling from more than four decades of public relations and executive recruitment experience\, Betsy Berkhemer-Credaire\, president and chief executive officer of Berkhemer Clayton\, Inc.\, will offer her best advice on how to uncover your strategic advantages and distinguish your practice from the competition. During the luncheon\, you will learn how to: \n\nBuild the most effective network for growing your business\,\nEstablish an industry presence that differentiates you\,\nDevelop your “value-added” statement\, and\nMake the business development calls that win new clients.\n\n \n\nAbout Betsy Berkhemer-Credaire \nBetsy is the only retained executive search firm owner who previously owned a major public relations agency. Since 1994\, she has owned Berkhemer Clayton retained executive search which specializes in communications\, investor relations\, chief marketing officer and public relations searches for corporations\, higher education and nonprofit organizations. Both her companies have been built over several decades through networking\, connections and building relationships. She knows how to build practices and will share her personal secrets for success. \nHer public relations career started as a publicist for Disney Studios\, followed by her own PR firm. She later joined with her then-client Richard Kline to form Berkhemer & Kline PR which became one of the largest independent firms in Los Angeles and was sold to Golin. Betsy then co-founded Berkhemer Clayton. She is author of the book “The Board Game–How Smart Women Become Corporate Directors\,” about how to get on corporate boards. She chairs the Los Angeles/Orange County chapter of Women Corporate Directors and is on the boards of the Southern California Leadership Network and National Association of Women Business Owners-California. She is a member of PRSA and the National Investor Relations Institute. \nCost:\n$35 – Members (PRSA-LA\, HPRA\, BPRS)\n$50 – Non-members and guests\n$30 – Young Professionals\n$25 – PRSSA members \nMenu:\nEntrees served with soup\, choice of non-alcoholic beverage\, fresh bread and dessert:\nChicken Diable (grilled with lemon\, butter\, wine\, shallot sauce) or\nPasta Montegasque (vegetarian) \nA vegan or gluten-free option is available upon advance notice to mindy@prsala.org. Note: Menu selection must be made when registering; if you have a special request\, please choose\, “other” then write to Mindy with request. We do our best to accommodate any reasonable request! \nParking:\nOn-site valet parking: $2.50 \nRSVP:\nSeating is limited; register below! Advance reservations required for guaranteed attendance. Click below to make your registration. Cash or check payment also accepted at the door\, but you must register in advance. No credit cards at the door. \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-6/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170420T120000
DTEND;TZID=America/Los_Angeles:20170420T133000
DTSTAMP:20260414T235603
CREATED:20181222T085430Z
LAST-MODIFIED:20190125T054850Z
UID:8301-1492689600-1492695000@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon
DESCRIPTION:When it Comes to Winning Clients\, Being Good is no Longer Good Enough!\nCompetition from small and boutique firms – and even cut-rate online freelance cattle calls – makes finding new clients a constant battle. The rules of business development have changed and it’s now all about leveraging your competitive advantages to become the better choice.\nPulling from more than four decades of public relations and executive recruitment experience\, Betsy Berkhemer-Credaire\, president and chief executive officer of Berkhemer Clayton\, Inc.\, will offer her best advice on how to uncover your strategic advantages and distinguish your practice from the competition. During the luncheon\, you will learn how to:\n\n\nBuild the most effective network for growing your business\,\n\n\nEstablish an industry presence that differentiates you\,\n\n\nDevelop your “value-added” statement\, and\n\n\nMake the business development calls that win new clients.\n\n\n \nAbout Betsy Berkhemer-Credaire \nBetsy is the only retained executive search firm owner who previously owned a major public relations agency. Since 1994\, she has owned Berkhemer Clayton retained executive search which specializes in communications\, investor relations\, chief marketing officer and public relations searches for corporations\, higher education and nonprofit organizations. Both her companies have been built over several decades through networking\, connections and building relationships. She knows how to build practices and will share her personal secrets for success.\nHer public relations career started as a publicist for Disney Studios\, followed by her own PR firm. She later joined with her then-client Richard Kline to form Berkhemer & Kline PR which became one of the largest independent firms in Los Angeles and was sold to Golin. Betsy then co-founded Berkhemer Clayton. She is author of the book “The Board Game–How Smart Women Become Corporate Directors\,” about how to get on corporate boards. She chairs the Los Angeles/Orange County chapter of Women Corporate Directors and is on the boards of the Southern California Leadership Network and National Association of Women Business Owners-California. She is a member of PRSA and the National Investor Relations Institute.
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-10/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170426T180000
DTEND;TZID=America/Los_Angeles:20170426T203000
DTSTAMP:20260414T235603
CREATED:20170407T000410Z
LAST-MODIFIED:20170425T224619Z
UID:6023-1493229600-1493238600@prsala.org
SUMMARY:Are Tweets Killing the Press Release?
DESCRIPTION:Social media hasn’t just expanded the PR playing field – it has changed the field altogether. In fact\, many PR pros now question the value of traditional tools such as the press release. As more and more journalists bypass PR pitches in favor of what’s trending online\, PR pros must decide whether the old mainstay tools should be relegated or simply reconsidered. \nThis special PRSA-LA event will explore what you need to know to use new and traditional PR tools effectively in the world of paid\, earned\, owned and shared media. Our panel of experts will share insights\, case studies and actionable tips to ensure you and your clients don’t get left behind. \n\nConfirmed panelists:\n\nNatalie Bering\, Director International Strategy\, PR Newswire (@NatalieBering)\nNatalie Bering\, Director of International Sales and Social Strategy for PR Newswire\, consults with clients around global communication strategies for both traditional and social media. She has presented at conferences such as Social Media Strategy Summit\, Silicon Valley Brand Forum\, and Portugal Ventures Business Leadership Summit. In addition she served as lead curator for one of PR Newswire’s social handles\, is a regular contributor to Beyond PR\, and was part of the official social media teams for TEDxSanJose and Business4Better. In her eight years at PR Newswire she has worked with major brands including Twitter\, Facebook\, Oracle\, and Disney. \nSerena Ehrlich\, Director of Social and Evolving Media\, Business Wire (@Serena)\nSerena Ehrlich\, Director of Social and Evolving Media for Business Wire\, provides guidance for internal and external content creation and distribution services\, ranging from PR programming to mobile marketing to social media updates. Over the last 25 years\, Ehrlich has worked to provide guidance on investor relations\, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective\, but she credits her 18 years in the newswire industry for placing her at the forefront of the technical\, sociological and influential revolution changing the face of today’s customer communications. \nPrior to rejoining Business Wire in 2013\, Ehrlich designed and implemented successful local\, national and international social\, mobile and traditional marketing campaigns for brands including Kraft\, Kohls\, Avon\, Mattel\, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History\, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. \nHeidi Flato\, Public Relations Director\, Verizon Wireless (@heidiflato)\nAs public relations director at Verizon Wireless\, Heidi Flato leads all public relations activity within the Pacific Market (Alaska\, California\, Hawaii\, northern Idaho\, northern Nevada\, Oregon\, and Washington). At Verizon Heidi serves as the primary company spokesperson for print\, broadcast\, and social media for her region and as a point of contact for emergency response and disaster relief agencies. \nHeidi’s responsibilities include providing guidance\, messaging and strategy to the regional leadership team\, while ultimately promoting the Verizon brand to current and potential customers across the Western United States. She also manages philanthropic programs and develops relationships with leaders of domestic violence support organizations throughout the region. \nThe majority of her PR career has focused on the wireless industry\, and her category expertise includes wireless network technology\, devices\, and mobile tech solutions (Internet of Things). She possesses an in-depth understanding of the impact that technology — like Verizon’s 4G LTE — has in every size and type of market. Prior to joining Verizon in 2005\, Heidi oversaw product PR for Openwave Systems and held positions in investor relations\, external affairs and corporate communications with AirTouch Communications. \nChristian Gunning\, Associate Vice President\, University Communications\, USC (@gunman)\nChristian is the associate vice president of University Communications for the University of Southern California\, where he oversees the university’s central media relations\, research communications\, social media\, editorial\, marketing\, and creative functions. \nHis teams are responsible for furthering the strategic priorities of the university president and provost\, working to reinforce USC’s reputation as an elite private research university. University Communications works closely with more than 20 academic schools within the university\, as well as a host of cross-discipline institutes and research centers\, to promote stories that shape the narrative about the university. \nChristian was previously vice president of corporate communications for Boingo Wireless\, and he has more than 25 years of experience in guiding global programs for leading technology and non-technology companies alike. A graduate of the USC School of Journalism\, he has served as an adjunct instructor in USC’s Annenberg School for Communication and Journalism. He was a member of the USC Trojan Marching Band and marched in three consecutive Rose Bowls. His band helmet is on display at the Ronald Reagan Presidential Library. #FIGHTON \nJames Sims\, Director of Communications\, Center Theatre Group (@SimsJames)\nJames is the Director of Communications at Center Theatre Group\, leading a department that oversees press and public relations\, social media and digital communications\, content development\, brand management\, web oversight\, and board and staff communications. He has spent the last decade working in the entertainment and cultural landscape with leading institutions including Lincoln Center for the Performing Arts\, the American Museum of Natural History\, and the Nederlander Organization. Originally from Los Angeles\, James started his career as a broadcast journalist in the United States Air Force\, delivering news to the Armed Forces Network in South Korea. Following his military service\, he began working as an entertainment reporter in Los Angeles\, later relocating to New York City to attend Columbia University’s Graduate School of Journalism. \nModerator:\nErik Deutsch\, Principal\, ExcelPR; Past President\, PRSA-LA (@ErikDeutsch)\nErik is a media strategist with more than 20 years of experience in public relations\, word-of-mouth marketing and content production. Prior to launching ExcelPR Group in 2004\, he worked on staff and as a consultant for some of the world’s largest PR agencies\, where he managed campaigns for clients ranging from startups to Fortune 500 companies. \nAn early adopter of digital PR tactics\, Erik helped launch Interactive PR News in 1995 as the first national newsletter on new media for public relations professionals. He served as managing editor\, and help shepherd its acquisition by Access Intelligence (publisher of PR News).  Erik is also devoted to helping educate the next generation of PR professionals\, serving on the faculty of UCLA Extension’s Certificate Program in Public Relations. He has taught a range of courses\, including “Best Practices in Social Media for Communications Professionals.” He served as 2014 president of the Public Relations Society of America\, Los Angeles Chapter (PRSA-LA)\, and speaks frequently at PR\, marketing and new media conferences across the U.S. (recent appearances include SXSWi\, Digital Hollywood\, Social Media Week L.A. and Internet Week NYC). Erik earned an undergraduate degree in economics from UCLA and a masters degree in communication management from USC’s Annenberg School for Communication. \n  \n  \n\n \n\nPowered by Eventbrite \nParking Information:\nParking is nearby 1431 2nd Street in Santa Monica City parking structure #6\, Google Map\nCost to park:\nFirst 90 minutes – Free\nNext 1 hour – $1.25\nEach add’l 30 minutes – $1.85\nDaily max. – $17.50
URL:https://prsala.org/event/are-tweets-killing-the-press-release/
LOCATION:BlankSpaces\, 1450 2nd Street\, Santa Monica\, CA\, 90401\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170426T180000
DTEND;TZID=America/Los_Angeles:20170426T203000
DTSTAMP:20260414T235603
CREATED:20181222T085431Z
LAST-MODIFIED:20190125T054851Z
UID:8302-1493229600-1493238600@prsala.org
SUMMARY:Are Tweets Killing the Press Release?
DESCRIPTION:As social media increasingly become essential platforms for publicists and their clients\, they have also increasingly begun to supplant more traditional PR tools\, like the press release. Journalists are bypassing a publicist’s pitches in favor of lifting social content from a primary source and reporting around it. This program will feature some of the leading consultants in social media communications discussing the potential threats social media pose\, the best examples of social media done right\, and how you can use social media as a direct\, un-ignorable line to reporters you’re trying to reach.\nPanelists:\nHeidi Flato\, Public Relations Director\, Verizon Wireless\nJames Sims\, Director of Communications\, Center Theatre Group\nMore panelists announced soon!\nRSVP:Advance reservations required; register below!$39 – PRSA\, HPRA\, BPRS Members$59 – Non-Members and Guests$19 – PRSSA Student Members\nNO CANCELLATIONS OR REFUNDS AFTER MONDAY\, APRIL 24. ONLINE TICKET SALES WILL CLOSE AT NOON ON WED.\, APRIL 26. A LIMITED NUMBER OF WALK-IN TICKETS WILL BE AVAILABLE AT THE DOOR WITH AN ADDITIONAL $5 ADMINISTRATIVE FEE.\n\n 
URL:https://prsala.org/event/are-tweets-killing-the-press-release-2/
LOCATION:BlankSpaces\, 1450 2nd Street\, Santa Monica\, CA\, 90401\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
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