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DTSTART;TZID=America/Los_Angeles:20170906T120000
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UID:6380-1504699200-1504704600@prsala.org
SUMMARY:SOLD OUT! Independent Practitioners Alliance Luncheon - The Future of the Independent Practitioner
DESCRIPTION:This event sold out quickly! Please consider attending an upcoming event: \nOctober 4 – Diversity in Hollywood \nOctober 14 – At Breakfast With….Los Angeles Olympic Organizers \n  \nThe Future of the Independent Practitioner \nA 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in the region was an independent practitioner. With the rise of the gig economy\, that number has steadily increased. But is there enough business out there to support a growing number of indies? \nPulling from a combined 50 years of public relations and PR executive search experience\, PR Talent’s Jim Delulio and Danya Proud will share their outlook for independent practitioners and offer strategies for how they can survive – and thrive! \nSupply and demand in Greater Los Angeles \n\nIndustries with the greatest short- and long-term new business potential\nGrowth drivers\, including traditional\, digital and other specialties\nHow to go after larger budget assignments?\nContracting\, subcontracting\, contingency and part-time hiring trends\n\nChallenges facing solo practitioners \n\nWhat rate to charge?\nDifferentiating yourself in a competitive market\nSmoothing out revenue peaks and valleys\n\nManage your business — and your career \n\nWhat it will take to succeed as an indie in the next five years\nHow to work with an executive recruiter to build your business\nWhat if you want to transition into a full-time role?\n\n\nStrategies for continuing professional development\n\n  \nAbout PR Talent \n  \nPR Talent is a leading executive search and recruiting firm specializing in public relations opportunities at all corporate and agency levels. Its specialties include consumer branding\, digital entertainment\, consumer technology\, healthcare\, B2B\, social media\, social marketing\, deep tech\, corporate communications and internal communications. \n\nJim Delulio\, PR Talent president\, founded the firm in 1998 and has more than 25 years of PR experience in Southern California. He previously served as EVP of PainePR (now Citizen Relations) and SVP of Rogers & Cowan’s corporate division. He began his career with Burson-Marsteller in New York.\nDanya Proud leads Midwest and Southwest recruiting for the firm. Blending national agency experience with more than a decade at McDonald’s\, she offers strong insights and savvy for both PR Talent clients and candidates. She started her PR career in London and has worked extensively in the U.S.\, Asia and Europe.\n\n\nTHIS EVENT IS SOLD OUT. THERE ARE NO WALK-IN SPOTS AVAILABLE! \nPowered by Eventbrite
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-8/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170906T120000
DTEND;TZID=America/Los_Angeles:20170906T133000
DTSTAMP:20260414T141643
CREATED:20181222T085447Z
LAST-MODIFIED:20190125T055122Z
UID:8314-1504699200-1504704600@prsala.org
SUMMARY:Independent Practitioners Alliance Luncheon "The Future of the Independent Practitioner"
DESCRIPTION:A 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in the region was an independent practitioner. With the rise of the gig economy\, that number has steadily increased. But is there enough business out there to support a growing number of indies?\n \nPulling from a combined 50 years of public relations and PR executive search experience\, PR Talent’s Jim Delulio and Danya Proud will share their outlook for independent practitioners and offer strategies for how they can survive – and thrive!\n \nSupply and demand in Greater Los Angeles\n\n\nIndustries with the greatest short- and long-term new business potential\n\n\nGrowth drivers\, including traditional\, digital and other specialties\n\n\nHow to go after larger budget assignments?\n\n\nContracting\, subcontracting\, contingency and part-time hiring trends\n\n\nChallenges facing solo practitioners\n\n\nWhat rate to charge? \n\n\nDifferentiating yourself in a competitive market\n\n\nSmoothing out revenue peaks and valleys\n\n\nManage your business — and your career\n\n\nWhat it will take to succeed as an indie in the next five years\n\n\nHow to work with an executive recruiter to build your business\n\n\n\n\nWhat if you want to transition into a full-time role?\n\n\nStrategies for continuing professional development\n\n\n \nAbout PR Talent\n \nPR Talent is a leading executive search and recruiting firm specializing in public relations opportunities at all corporate and agency levels. Its specialties include consumer branding\, digital entertainment\, consumer technology\, healthcare\, B2B\, social media\, social marketing\, deep tech\, corporate communications and internal communications.\n\n\nJim Delulio\, PR Talent president\, founded the firm in 1998 and has more than 25 years of PR experience in Southern California. He previously served as EVP of PainePR (now Citizen Relations) and SVP of Rogers & Cowan’s corporate division. He began his career with Burson-Marsteller in New York.\n\n\nDanya Proud leads Midwest and Southwest recruiting for the firm. Blending national agency experience with more than a decade at McDonald’s\, she offers strong insights and savvy for both PR Talent clients and candidates. She started her PR career in London and has worked extensively in the U.S.\, Asia and Europe.
URL:https://prsala.org/event/independent-practitioners-alliance-luncheon-the-future-of-the-independent-practitioner/
LOCATION:Taix French Restaurant\, 1911 Sunset Boulevard\, Los Angeles\, CA\, 90026\, United States
END:VEVENT
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DTSTART;TZID=America/Los_Angeles:20170928T083000
DTEND;TZID=America/Los_Angeles:20170928T100000
DTSTAMP:20260414T141643
CREATED:20170911T204015Z
LAST-MODIFIED:20170926T174127Z
UID:6435-1506587400-1506592800@prsala.org
SUMMARY:“Experiential PR: What Brands Can Learn From the 2017 Emmy Campaign Season”
DESCRIPTION:Note: Registration CLOSES at 12 NOON on Wed.\, September 27! \nUp until this year\, most networks simply sent TV Academy members copies of shows for their voting consideration. But in 2017 some very smart communications execs started using experiences for their “For-Your-Consideration” (FYC) campaigns and in so doing reinvented how Emmy campaigning was done. \n  \nSavvy PR and marketing pros know that memorable experiences tied to a brand can create positive emotions\, which in turn can create bonding and loyalty for the brand.  Hear from cutting-edge entertainment PR strategists and award-winning journalists about the tactics and key learnings of experiential PR from this season’s Emmy campaign\, with take-away ideas that are also transferable to non-entertainment companies and brands. \n  \nHosted by PRSA-LA and the Entertainment & Sports Professional Interest Section we hope you will join us for what promises to be a very stimulating *panel discussion about how experiential PR can help bring home the gold\, Emmy or otherwise. \n  \nPanelists:\nRich Licata\, President\, Licata & Co.\nLiz Shannon Miller\, TV Editor\, IndieWire \nModerator:\nChris Beachum\, Managing Editor\, Gold Derby \n  \nPlease register by NOON\, Wed.\, Sept. 27! \n  \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/experiential-pr-what-brands-can-learn-from-the-2017-emmy-campaign-season/
LOCATION:International Cinematographers Guild\, 7755 Sunset Boulevard\, Los Angeles\, CA\, 90046\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170928T083000
DTEND;TZID=America/Los_Angeles:20170928T100000
DTSTAMP:20260414T141643
CREATED:20181222T085448Z
LAST-MODIFIED:20190125T055123Z
UID:8315-1506587400-1506592800@prsala.org
SUMMARY:“Experiential PR: What Brands Can Learn From the 2017 Emmy Campaign Season”
DESCRIPTION:Up until this year\, most networks simply sent TV Academy members copies of shows for their voting consideration. But in 2017 some very smart communications execs started using experiences for their “For-Your-Consideration” (FYC) campaigns and in so doing reinvented how Emmy campaigning was done.\n \nSavvy PR and marketing pros know that memorable experiences tied to a brand can create positive emotions\, which in turn can create bonding and loyalty for the brand.  Hear from cutting-edge entertainment PR strategists and award-winning journalists about the tactics and key learnings of experiential PR from this season’s Emmy campaign\, with take-away ideas that are also transferable to non-entertainment companies and brands. \n \nHosted by PRSA-LA and the Entertainment & Sports Professional Interest Section we hope you will join us for what promises to be a very stimulating *panel discussion about how experiential PR can help bring home the gold\, Emmy or otherwise.\n \nSpace is limited\, this may sell out so RSVP early. \n \n*Moderator and Panel to be Announced Soon.
URL:https://prsala.org/event/experiential-pr-what-brands-can-learn-from-the-2017-emmy-campaign-season-2/
LOCATION:International Cinematographers Guild\, 7755 Sunset Boulevard\, Los Angeles\, CA\, 90046\, United States
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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