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DTSTART;TZID=America/Los_Angeles:20190124T180000
DTEND;TZID=America/Los_Angeles:20190124T203000
DTSTAMP:20260413T010601
CREATED:20181128T213955Z
LAST-MODIFIED:20190117T210443Z
UID:7523-1548352800-1548361800@prsala.org
SUMMARY:State of the State of PR: Diversity & Inclusion
DESCRIPTION:In 2018\, we saw great strides and historic conversations regarding inclusion and diversity. What will 2019 bring? Join us for our State of the State of PR: Diversity and Inclusion panel featuring diversity and inclusion leaders from Golin\, Weber Shandwick\, Ketchum and Edelman\, moderated by Fred Cook. Panelists will discuss the root issues around diversity in the communications profession\, innovations in the space and where we are seeing progress\, and how individuals and the industry can collectively drive change. \nPanelists\nMargenett Moore-RobertsChief Inclusion & Diversity Officer\, Golin \nTrisch SmithExecutive Vice President & Managing Director of Diversity and Inclusion\, Edelman \nJudith HarrisonSenior Vice President\, Diversity & Inclusion\, Weber Shandwick \nLindsay WagnerVice President and Co-Lead of Diversity & inclusion\, Ketchum \nModerator\nFred CookChairman\, GolinDirector\, USC Center for Public Relations \nNetworking Reception @ 6 p.m.\, Panel Discussion @ 7 p.m.\nParking at Downey Way Structure (Access via Gate 5 or Gate 6)\,\n$12 Per Vehicle\nSee map: http://bit.ly/USCCPR_map \n 
URL:https://prsala.org/event/prsa-los-angeles-the-state-of-diversity-in-pr/
LOCATION:USC Annenberg School for Communication and Journalism (ASC\, Original Annenberg Building)\, 3502 Watt Way\, East Lobby & Auditorium\, Los Angeles\, CA\, 90089\, United States
CATEGORIES:PRSA-LA
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DTSTART;TZID=America/Los_Angeles:20190126T100000
DTEND;TZID=America/Los_Angeles:20190126T140000
DTSTAMP:20260413T010601
CREATED:20181206T022157Z
LAST-MODIFIED:20190117T225412Z
UID:7688-1548496800-1548511200@prsala.org
SUMMARY:Media Pitching A-Z: Hands on Training for How to Craft\, Write\, Pitch and Follow Up on Pitches to Get the Best ROI
DESCRIPTION:Pitching media outlets is a lost art with too many professionals relying on email blasts to get their message across. This half-day seminar will teach attendees in a classroom environment how to spot a good story\, craft a written pitch\, communicate with the press and then follow up. The goal will be to help professionals get better media attention for their clients. \nSpeakers\nJoe MarchelewskiSr. Account Manager at Juris Productions PR \nGina FernandesCo-Director of Public Relations at Juris Productions PR \nMelissa EnglandAssociate Vice President at Finn Partners in Los Angeles \n…and more! \nCost for attendees: Members $79\, Non-members $99; Lunch break at 11:45am
URL:https://prsala.org/event/media-pitching-a-z-hands-on-training-for-how-to-craft-write-pitch-and-follow-up-on-pitches-to-get-the-best-roi/
LOCATION:Consumer Attorneys Association of Los Angeles (CAALA)\, 888 West 6th St.\, 6th Floor\, Los Angeles\, CA\, 90017\, United States
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