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DTSTART;TZID=America/Los_Angeles:20200414T160000
DTEND;TZID=America/Los_Angeles:20200414T163000
DTSTAMP:20260411T194846
CREATED:20200407T154105Z
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UID:16322-1586880000-1586881800@prsala.org
SUMMARY:How Agencies Are Embracing\, Changing and Adjusting to COVID-19
DESCRIPTION:Joe Marchelewski\, 2020 PRSA-LA President\, interviews Stefan Pollack\, President\, The Pollack Group and PRSA-LA Past-president. \nRegister for this Event by click here.
URL:https://prsala.org/event/how-agencies-are-embracing-changing-and-adjusting-to-covid-19/
CATEGORIES:PRSA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200421T180000
DTEND;TZID=America/Los_Angeles:20200421T190000
DTSTAMP:20260411T194846
CREATED:20200420T173108Z
LAST-MODIFIED:20200420T173617Z
UID:16357-1587492000-1587495600@prsala.org
SUMMARY:NATIONAL: Social Media and Effective Reputation Management in a Time of COVID-19
DESCRIPTION:With roughly 3 billion social media users worldwide as of 2020\, social media is a dominant arena in which the battle for protecting reputations is won or lost. In this webinar\, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Case study examples from this current global crisis will be explored to reveal best practices and what is best avoided in crisis communication on social media. \nBy the end of this webinar\, participants will be able to: \n\nDetermine the elements of social media that can be most threatening during a crisis and why.\nDetermine the elements of social media that can be most helpful during a crisis and why.\nLeverage these elements effectively to protect or enhance trust and confidence among those who matter.\nUnderstand how to respond effectively to critical or negative questions / comments from stakeholders.\n\n\n\nPresenter\n\nHolly Helstrom\, associate\, Logos Institute \n\n\n\nHolly Helstrom is an associate at Logos Consulting Group and fellow at the Logos Institute for Crisis Management and Executive Leadership. She advises clients across many industries on effective crisis response. \nIn addition\, Holly researches\, designs\, and presents in-depth case studies that bring to life the principles and best practices that comprise Logos Institute’s curriculum. Through meticulous research and thoughtful curation\, Holly elevates and enriches the firm’s case study and learning library\, which creates a more vibrant experience for Logos clientele. Her research areas of interest include reputation and crisis management on social media\, gender and leadership\, and the intersection of ethics\, society\, and technology. Holly also has expertise in conceptualizing\, creating\, and implementing crisis simulation scenarios tailored to challenge and strengthen clients’ crisis evaluation and response skills. \n\n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE.\n\n\n\n\nPRSA Members: FREE! \nNonmembers: $200
URL:https://prsala.org/event/national-social-media-and-effective-reputation-management-in-a-time-of-covid-19/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200423T120000
DTEND;TZID=America/Los_Angeles:20200423T123000
DTSTAMP:20260411T194846
CREATED:20200417T232359Z
LAST-MODIFIED:20200420T172430Z
UID:16348-1587643200-1587645000@prsala.org
SUMMARY:PR Employment During COVID-19. Who’s Hiring? Who’s Firing?
DESCRIPTION:Join PRSA-LA and PR Talent as we discuss the current job market in PR. With some industries booming\, others being hit with layoffs\, and a surge in crisis and corporate communication as plans change and evolve\, what is the current state? We’ll also discuss how can you use this time to boost your personal profile and refine your skills so you can emerge from quarantine ready to land your dream job. \nRegister for this Event by click here.
URL:https://prsala.org/event/pr-employment-during-covid-19-whos-hiring-whos-firing/
CATEGORIES:PRSA-LA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200430T180000
DTEND;TZID=America/Los_Angeles:20200430T190000
DTSTAMP:20260411T194846
CREATED:20200420T174631Z
LAST-MODIFIED:20200420T174631Z
UID:16360-1588269600-1588273200@prsala.org
SUMMARY:NATIONAL: Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
DESCRIPTION:This webinar looks at the anatomy of issues and crisis communications\, how they play out and how to handle them\, but through the lens of taking the “panic” out of these situations\, and in particular\, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of the Covid-19 pandemic. \nThe first part of the webinar will look at why we should stop using the word “crisis\,” but instead focus on reputation management as being the key to all of the work you do — every day. The success of issues management is often correlated to the amount by which your organization has prepared for issues before they arise and how a PR team is able to harness the strength of existing journalist relationships. \nThe second part will look at how to keep your cool when issues arise\, and in doing so how to make sure best practices remain intact and you can steer the ship. Talking from firsthand experience as a lawyer and communications adviser\, the webinar will look at how to manage and organize internal and external stakeholders when issues arise. \nThis will include how to navigate the interplay of stakeholders in issues management\, understand the roles different teams play (risk\, compliance\, legal\, C-suite) and communicate outcomes/results effectively back to the board during and after a crisis so they can understand the impact issues have had\, and the successes secured by the team. \nIn particular\, the webinar will focus on how businesses and organizations have responded to the Covid-19 outbreak\, examining some of the challenges they have faced\, and drawing out the key learnings and best practices that have been put in place to help navigate this unprecedented scenario. \nBy the end of this webinar\, participants will be able to: \n\nUnderstand the theory and application of the fundamental principles of issues and reputation management for both traditional\, digital and social media.\nLearn how preparation makes or breaks good reputation and issues management\, and makes working with journalists easier.\nUnderstand how to take the “panic” out of issues management\, and how to effectively manage stakeholders calmly\, and ensure best practice remains\, rather than going into crisis mode and regretting snap decisions later.\nUnderstand how to navigate the interplay of stakeholders in issues management\, understand the roles different teams play (risk\, compliance\, legal\, C-suite) and communicate outcomes/results effectively back to the board.\n\n  \n\n\nPresenter\n\nBenjamin Thiele-Long\, Cognito \n\n        \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE FOR MEMBERS \nNon Members: $200
URL:https://prsala.org/event/national-managing-communications-in-a-time-of-crisis-learnings-from-the-impact-of-covid-19/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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