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UID:20693-1636632000-1636635600@prsala.org
SUMMARY:PRSA Webinar: Reach More Readers By Thinking Like a Reader
DESCRIPTION:THIS IS A FREE EVENT FOR PRSA MEMBERS. \nIt’s counterintuitive but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. \nThe reader is always the topic. \nIn this persuasive-writing webinar\, you’ll steal techniques from persuasive 20th-century Americans including Martin Luther King Jr.\, John Kennedy\, Margaret Chase Smith\, Ronald Reagan\, and Barack Obama. You’ll learn a four-step strategy for writing from the readers’ point of view. \nSpecifically\, you’ll learn how to: \n\nTake advantage of the formula readers use to decide what to read.\nTap 2 rewards of reading to boost interest in your persuasive argument.\nAnswer the No. 1 question your reader is asking about your piece.\nMake a 2-minute perspective shift to focus your message on reader value — not on “us and our stuff.”\nUse a 3-letter word that magically increases relevance to your readers … a useful skill in many settings\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-webinar-reach-more-readers-by-thinking-like-a-reader/
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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DTSTART;TZID=America/Los_Angeles:20211117T130000
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SUMMARY:PRSA Storytellers: The PR Pro’s Role in Confronting the Misinformation Crisis
DESCRIPTION:THIS EVENT IS FREE TO PRSA MEMBERS & STUDENT MEMBERS. \n  \nThe misinformation crisis is now rampant in politics\, environmental issues\, health and technology. As public relations professionals\, we understand the dangers of echo chambers\, disinformation campaigns\, biased reporting and poor research. But how do we fulfill our obligation to support the right to free expression\, while also slowing the spread of false information? How do we protect our companies from harm?\nThis session will bring together corporate and PR leaders to share the lessons they’ve learned\, explore best-practice risk mitigation for companies\, and suggest longer-term solutions to the crisis. \n  \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-storytellers-the-pr-pros-role-in-confronting-the-misinformation-crisis/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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