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SUMMARY:PRSA-LA: IPA Lunch & Learn-Tips For Going Out On Your Own: I’m an independent – now what?!
DESCRIPTION:EVENT HAS PASSED. WATCH THE RECORDING HERE. \nJoin our IPA Lunch & Learn:\nTips For Going Out On Your Own: I’m an independent – now what?!\nFriday\, April 29\n12:00 – 1:00 PM PT\nVia Zoom \n \n  \nThe pandemic created a work-from-home shift which drove many to reevaluate their current roles and positions. A lot of folks are waking up to the fact that there is an alternative available\, and that going freelance affords a range of benefits – from being selective about projects\, not working 60-hour weeks (unless you want to)\, to having flexibility with time to allow for a greater focus on health and family. \nBecoming independent affords a lot of benefits\, but also a lot more responsibilities. This “lunch and learn” session will feature advice and insights from seasoned independent practitioners and marketing professionals on key issues and considerations when starting out on your own. Topics for discussion include common myths vs. realities of being an independent\, balancing your workload\, tracking hours\, business planning\, budgeting\, ins and outs of personal branding on social media\, and more! \n  \nStacy Schwartz (Moderator)\nIndependent Public Relations Strategist and Consultant \n \n  \nWith nearly twenty years of experience grounded in the corporate and product side of the PR industry\, Stacy helps large companies\, brands\, and small businesses alike by providing a strategic approach to public relations and marketing focused on meeting business goals. Her tenure working in the Los Angeles media market has given her invaluable insight into this complicated and ever-changing media marketplace\, and her diverse background. Working closely with national and industry-specific media outlets enables her to provide clients with sound strategies and creative campaigns to achieve success. \nStacy is a board member of PRSA-LA and sits on the Board’s Independent Practitioners Alliance. \nHer specialties include: Providing strategic counsel and overall campaign development and project execution\, spearheading and/or supporting initiatives across B2B and B2C campaigns\, including corporate marketing\, executive visibility\, industry awareness\, social marketing\, product launches; expertise in materials development\, writing\, story placement\, blogger and influencer outreach\, social media strategy and execution\, special events\, speaking opportunities; strong media relations across multiple industries and verticals; coordinate with marketing\, social media or other partners. \nTim Scerba\nPrincipal\, Tim Scerba Inc. \n \nTim is a recognized international strategic corporate and marketing communications expert with extensive experience in all aspects of crisis and sensitive issues management. His other areas of expertise include reputation management\, financial/investor relations\, community relations\, executive training\, and corporate branding and imaging in both consumer and business-to-business situations. \nBefore establishing his own practice in 2014\, Tim held senior positions with leading international communications and public relations agencies including The Rowland Company\, Burson-Masteller\, Golin Harris\, Rogers & Cowan/Weber Shandwick\, Hill & Knowlton\, and Edelman. He also has held posts in financial services with TIAA-CREF and publishing with Latin Trade Magazine. \nA frequent speaker on international communications\, Mr. Scerba graduated from Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public\, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He is fluent in Spanish. \n  \nDanielle Marchese\nCEO\, Founder\, On Brand \n \n  \nDanielle\, brand and marketing strategist and consultant\, has been helping brands carve out their own unique corner of the internet since 2017 by helping them curate a one-of-a-kind\, authentic\, knock-out brand their audiences become obsessed with. Through her platforms\, courses\, and various services\, she teaches her audiences and clients how to adapt simple story-telling principles into everyday marketing practices to turn your brand into one that is “binge-worthy”. \nShe is also the host of The Brand Theory podcast where she shares tips and tricks on how to continuously grow your brand visibility online. Danielle’s mission is to inspire as many people as possible to live “on brand;” consciously and unapologetically making choices from a place of alignment and authenticity. \n  \n\nGrecia Sarmiento\nVP Relationship Manager\, City National Bank \n \n  \nGrecia Sarmiento recently joined City National Bank as a Relationship Manager. She has been in the banking industry since 2008\, started as a teller\, and moved her way up to Branch Manager. After 14 years of Personal and Business Banking experience\, she truly enjoys building relationships and helping her clients achieve their long-term financial goals. Grecia takes pride in what she does and really cares for her clients. She understands that long-term financial success begins and ends with an effective and co-managed plan between the banker and their client.  She loves seeing through a person’s dream\, from planning for a new home or growing their business to the next level. \n  \nVia Zoom \nCOST: FREE to all.  \nCLICK HERE TO RSVP  \nYour $15 donation is encouraged and will go to Global Giving’s Ukrainian Relief Fund (register using the donation option on Eventbrite). \n  \nNot a member? Join here now! \n 
URL:https://prsala.org/event/prsa-la-ipa-lunch-learn-tips-for-going-out-on-your-own-im-an-independent-now-what/
CATEGORIES:PRSA-LA
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