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DTSTART;TZID=America/Los_Angeles:20220503T180000
DTEND;TZID=America/Los_Angeles:20220503T190000
DTSTAMP:20260406T022148
CREATED:20220409T002114Z
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SUMMARY:Twitter Spaces: Media Coverage on Rise in AAPI Attacks and its Effect on Mental Health
DESCRIPTION:SIGN IN DIRECTLY ON TWITTER SPACES ON MAY 3RD AT 6 PM PT:\n\n\n\n\n\nhttps://twitter.com/i/spaces/1zqJVBrMRYZJB\n\n\n\n\n\n\nIn conjunction with Asian American and Pacific Islander Heritage Month\, join us in Twitter Spaces with a discussion on “Media Coverage on Rise in AAPI Attacks and its Effect on Mental Health”. \nTuesday\, May 3rd\, 6 pm PT \nRSVP HERE \nSpeakers: \nSusan Hirasuna\, Anchor  & Reporter\, KTTV-TV (moderator) \nCarrie Zhang\, Founder\, Asian Mental Health Project \nCeFaan Kim\, Correspondent\, ABC News \nConnie Chung Joe\, JD & CEO\, Asian Americans Advancing Justice – Los Angeles \nJeong Park\, Asian American Communities Reporter\, Los Angeles Times \nWe will post the Twitter Space link on our Twitter feed. You can then set a reminder or add it to your calendar. Day of May 3\, you will need to log into your Twitter account and tap the Spaces icon (the icon of a microphone) on Twitter’s bottom navigation menu. Go to the search bar to search @PRSALA and then tap “Start Listening” to join the Space as a listener. \nRSVP HERE \n  \nSpeakers’ Bios: \nSusan Hirasuna\, Anchor  & Reporter\, KTTV-TV (moderator) \nSusan Hirasuna is a proud hometown girl. She was born in Encino\, raised in Simi Valley and graduated from the University of Southern California. For more than two decades\, she anchored the weekend news and reported for Fox 11. Susan’s work has been recognized by the Los Angeles Emmy awards\, the Golden Mikes and New England Emmy awards. In 2012\, she traveled to Japan on a fellowship to report on recovery and rebuilding efforts\, a year after the great quake and tsunami. As an anchor\, she’s handled extended coverage of the Route 91 shooting in Las Vegas\, the death of Princess Diana and too many wildfires and police pursuits to count. Susan is a longtime member of the Asian American Journalists Association and served on the LA board for years. Currently\, she is still active with the chapter as an advisory board member. \n  \nTwitter @susanhirasuna \nInstagram @susanhirasuna \nLinkedIn: https://www.linkedin.com/in/susan-hirasuna-52b1685/ \n  \nCarrie Zhang\, Founder\, Asian Mental Health Project \nCarrie Zhang is the founder of Asian Mental Health Project Founded in 2019\, the project currently uses social media\, multimedia content creation\, and community events to de-stigmatize topics of mental health\, critical social issues and provide tangible resources. A daughter of Chinese and Taiwanese immigrants\, she graduated from the University of Southern California and currently works as a communication and marketing professional in the tech\, entertainment\, and music space. In her free time\, she loves singing\, making art\, song-writing\, and trying the latest fluffy food trend. \n  \nInstagram @asianmentalhealthproject \nLinkedIn: https://www.linkedin.com/in/carriewzhang/ \n  \nCeFaan Kim\, Correspondent\, ABC News \nCeFaan Kim joined the Eyewitness News team as a reporter in September 2015. Since then\, CeFaan has covered major national breaking news\, including the Chelsea terrorist bombing in September of 2016\, where he was the first TV reporter on the scene. In 2017 he covered the massive spontaneous protest at JFK Airport in response to President Trump’s travel ban executive order. CeFaan has also reported extensively on poverty in the Asian-American community in New York. \nPrior to joining Eyewitness News\, he was a reporter for News 12 Westchester/Hudson Valley\, where he led the station’s coverage of the January 2015 Metro-North train crash that killed 6 people\, the deadliest in its history. \nCeFaan launched his career in 2003 as a photographer and field producer at NY1 News in New York City. In 2008\, he traveled to Iowa and New Hampshire to cover the presidential campaigns of Hillary Clinton\, Rudolph Giuliani\, and Barack Obama. He also co-produced Eliot Spitzer’s 2006 gubernatorial general election debate\, Andrew Cuomo’s primary debate in his run for State Attorney General\, and Hillary Clinton’s 2006 senatorial debate. \nHis exclusive story about a woman who died while waiting for EMTs during the “Christmas Blizzard” of 2010 forced the Bloomberg administration to admit the city’s response to the storm had been inadequate. \nBorn and raised in Philadelphia\, CeFaan graduated from New York University where he majored in Broadcast Journalism. He is a former sergeant in the U.S. Army Reserves; he graduated from Non-Commissioned Officer’s Academy on the Commandant’s List. In addition\, CeFaan is a member of the Asian American Journalists Association and serves as co-chair of its Media Watch Committee. \n  \nTwitter @CeFaanKim \nInstagram @cefaan \nLinkedIn: https://www.linkedin.com/in/cefaan-kim-275b633/ \n  \nConnie Chung Joe\, JD & CEO\, Asian Americans Advancing Justice – Los Angeles \nConnie Chung Joe\, JD\, is the Chief Executive Officer of Asian Americans Advancing Justice – Los Angeles (Advancing Justice – LA)\, the nation’s largest legal and civil rights organization for Asian Americans\, Native Hawaiians\, and Pacific Islanders. Prior to joining Advancing Justice – LA in August 2020\, Connie served as the Executive Director of the Korean American Family Services (KFAM) for 11 years. Under Connie’s leadership\, KFAM nearly quadrupled its budget and staff\, with culturally and linguistically responsive services to immigrant families\, particularly those struggling with mental health\, domestic/family violence\, and acculturation stresses. Prior to joining KFAM\, Connie was a public interest lawyer for seven years. She worked at the Housing Rights Center in Los Angeles representing clients in fair housing cases and the American Civil Liberties Union in Chicago working on immigrant’s rights\, reproductive rights\, post-9/11 racial profiling\, police accountability and First Amendment cases. Connie received her BA in Spanish and International Relations from USC and her JD from Georgetown University Law Center. \nConnie is active in advocating for and addressing the needs of API communities. She served for 3 years as the Vice-Chair of Planning with the Asian Pacific Policy and Planning Council (A3PCON)\, a consortium of 40+ API serving organizations throughout Los Angeles County. Connie was also the co-chair of A3PCON’s Mental Health Subcommittee. She served as the co-chair for 2 years with the API Domestic Violence Task Force of Los Angeles County and co-founded the API Human Trafficking Task Force of Los Angeles County. She has served as co-chair and steering committee member of the CA Culturally Responsive Domestic Violence Network\, which consists of culturally-specific domestic violence organizations across the state working to improve services for the most vulnerable communities in California. Connie has been honored for her work by the Asian Pacific Women’s Center and Asian American Drug Abuse Program. Connie has testified on several occasions before the California State Assembly on Domestic Violence to advocate for the needs of immigrants\, APIs\, and other vulnerable populations in the State. In 2016\, she was appointed by California Senate President Pro Tempore Kevin de Leon to the Domestic Violence Advisory Council. In 2017\, Connie was named by CA Assemblymember Sebastian Ridley-Thomas and LA County Board of Supervisor Mark Ridley-Thomas a 40 Under 40 Emerging Civic Leader. She currently serves as a member of Bank of America’s National Community Advisory Council. \n  \nTwitter @aaaj_la \nInstagram @advancingjustice_la \nLinkedIn: https://www.linkedin.com/in/connie-chung-joe-bb84441/ \n  \nJeong Park\, Asian American Communities Reporter\, Los Angeles Times \nJeong Park is an Asian American communities reporter for the Los Angeles Times. Previously\, he was an economic mobility reporter for the Sacramento Bee\, covering how California policies affect the lives of workers. He also covered cities and communities for the Orange County Register. Park considers both Seoul\, where he was born\, and Southern California\, where he grew up\, as his home. He graduated from UCLA. He welcomes recommendations for good hikes\, food and K-Pop songs. \n  \nTwitter @JeongPark52 \nLinkedIn: https://www.linkedin.com/in/jeongpark52/
URL:https://prsala.org/event/twitter-spaces/
CATEGORIES:PRSA-LA,Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220512T160000
DTEND;TZID=America/Los_Angeles:20220512T170000
DTSTAMP:20260406T022148
CREATED:20220505T015715Z
LAST-MODIFIED:20220505T175111Z
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SUMMARY:Content Matters: Sharing Stories of Resilience
DESCRIPTION:Content Matters: Sharing Stories of Resilience\n\n\nThursday\, May 12\, 2022 at 4:00 PM Pacific Time via Zoom\n\n\nREGISTER HERE\n\n\n\n\n\n\nJoin us as for an intercultural exchange of stories\, narratives\, and lived experiences with leaders from television\, film\, and entertainment. Learn more about why diverse content matters now more than ever. This special program is co-hosted by ADL\, HPRA Los Angeles\, The Museum of Public Relations\, PRSA-LA\, and VOICES for AAPIs.\n\n\nModerators:\nBel Hernandez\, CEO\, Latin Heat Media\nRoela Santos\, Co-Founder\, VOICES for AAPIs\n\n\nSpakers:\n\nSanjay Sharma\, Founder & CEO marginal MediaWorks\nNyree Wright\, Senior Vice President\, Public Relations\, TV One\nDan Meisel\, Regional Director\, Anti-Defamation League (ADL)\nSandra Lilley\, Managing Editor\, NBC Latino\n\nEvent is free to all.\n\n\n\nREGISTER HERE\n\n 
URL:https://prsala.org/event/content-matters-sharing-stories-of-resilience/
CATEGORIES:PRSA-LA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220525T120000
DTEND;TZID=America/Los_Angeles:20220525T133000
DTSTAMP:20260406T022148
CREATED:20220426T210012Z
LAST-MODIFIED:20220506T213605Z
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SUMMARY:PRSA-LA: Media Relations Bootcamp
DESCRIPTION:MEDIA RELATIONS BOOTCAMP\nWEDNESDAY\, MAY 25  •  12 noon to 1:30 PM PST\nREGISTER HERE. \nJoin seasoned media relations professionals for a 90-minute intensive training program to help define best practices\, develop strategies and get media relations results. \nYOUR BOOTCAMP INSTRUCTORS: \nJOE MARCHELEWSKI\nPresident\, AIJ Communications \nJoe Marchelewski\, a PRSA-LA Board Member\, is President of AIJ Communications\, a boutique agency representing trial lawyers\, consumer brands\, digital finance\, cannabis\, and financial firms in all aspects of their communications efforts. He is a veteran of the legal PR and marketing world\, having worked for some of the largest and most prestigious law firms in the world. After graduating from USC’s Annenberg School for Journalism with a degree in Public Relations\, he began working for Mitchell Silberberg & Knupp\, one of Los Angeles’ oldest and most prominent entertainment firms. He spent the next 13+ years working for the largest law firm in Manhattan (Skadden\, Arps)\, the firm that took down the Federal Government’s “Don’t Ask\, Don’t Tell” policy (White & Case)\, and the law firm that established insurance bad faith as one of the few new torts in the 20th Century (Shernoff Bidart Echeverria). \nJoe has created national\, consumer-focused PR campaigns\, successfully spearheaded marketing proposals to retain Fortune 500 companies\, worked one-on-one with lawyers to position them as experts in the field\, and helped law firms throughout the country brand and rebrand themselves. \n  \nHOLLY BAIRD\nPresident\, Geragos Global Communications \nSince graduating from Cal State Fullerton in 2001 with a BA in Communications – TV and Film\, Holly Baird has worked in a series of positions with well-known companies\, starting with a two-year stint at the global powerhouse advertising firm\, Ogilvy & Mather. From there\, she went to CBS-King World Productions Inc.\, in the role of an advertising & promotions coordinator. \nBut she really found her stride at Sitrick and Company where she specialized in crisis/reputation management concentrating on media and communications analysis\, entertainment and sports\, litigation support\, media training\, and marketing/social media strategy. She has worked on hundreds of cases over the 14 years with the firm and scored the coveted title of Member of the Firm. Some of her former notable clients include Harvey Weinstein\, Chris Brown\, Nicholas Sparks\, and Kobe Bryant. \nIn 2020 she left Sitrick and Company to form Geragos Global Communications alongside trial attorney Mark Geragos\, continued servicing clients under the Source Public Relations\, a consulting pr and marketing firm\, launched ChronicPR-a cannabis and wellness-focused boutique pr firm\, and went back to her TV/Film roots\, producing and developing content. \nShe’s a Junior Board member of the Jenesse Center\, a nonprofit domestic violence intervention and prevention organization\, and is a Board member for the National Breast Cancer Foundation. In 2018 and 2019 she produced the Athletes vs Cancer weekend event series co-sponsored by the American Cancer Society. \nCost:\n$25 non-members\n$20 PRSA-LA & BPRS-LA members\n$10 students \nREGISTER HERE.
URL:https://prsala.org/event/prsa-la-media-relations-bootcamp/
CATEGORIES:PRSA-LA
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