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DTSTART;TZID=America/Los_Angeles:20240417T130000
DTEND;TZID=America/Los_Angeles:20240417T140000
DTSTAMP:20240415T194627Z
CREATED:20240415T192850Z
LAST-MODIFIED:20240415T194627Z
UID:24262-1713358800-1713362400@prsala.org
SUMMARY:PRSA Webinar: Boost Your News Writing Skills
DESCRIPTION:Boost Your News Writing Skills\nApril 17\, 2024 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\n\n\nMany of today’s communicators enter the field of public relations without ever having worked in a newsroom. Yet those same professionals are tasked with writing news releases\, contributed articles and advertorials where news editors and reporters are the target audience and gatekeepers. \nBy the end of this informative\, interactive webinar\, participants will be able to: \n\nCraft high-impact news releases.\nCapture an editor’s attention quickly.\nMake their news stories easier to read and understand.\nIdentify the most popular news topic among all readers.\nUnderstand the differences between advertorials and contributed articles.\nKnow when not to send out a news announcement.\n\nFREE TO MEMBERS.  \nRSVP HERE
URL:https://prsala.org/event/prsa-webinar-boost-your-news-writing-skills/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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DTSTART;TZID=America/Los_Angeles:20240424T110000
DTEND;TZID=America/Los_Angeles:20240424T120000
DTSTAMP:20240415T194851Z
CREATED:20240415T193104Z
LAST-MODIFIED:20240415T194851Z
UID:24264-1713956400-1713960000@prsala.org
SUMMARY:PRSA Webinar: APR Panel Presentation: Secrets to Success
DESCRIPTION:APR Panel Presentation: Secrets to Success\nApril 24\, 2024 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her Accreditation process. \nYou will learn how to present your research\, planning\, implementation and evaluation (RPIE) work\, have a chance to ask questions and see why the project won national and regional awards. \n\n\n\n\nSpeaker\n\n\n\n \nJuanita Traughber\, MBA\, APR\n\n\n\n\nRegister Now\n\n\nEvent is FREE to members.
URL:https://prsala.org/event/prsa-webinar-apr-panel-presentation-secrets-to-success/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240424T183000
DTEND;TZID=America/Los_Angeles:20240424T203000
DTSTAMP:20240424T193801Z
CREATED:20240410T230228Z
LAST-MODIFIED:20240424T193801Z
UID:24231-1713983400-1713990600@prsala.org
SUMMARY:ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape
DESCRIPTION:Join PRSA-LA for an in-person ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape on Wednesday\, April 24\, 6:30 pm at the Beverly Hills City Hall Municipal Gallery at 455 N. Rexford Drive\, Room 220\, Beverly Hills.\n\n\n\nGenerously sponsored by Herbalife\, Notified\, and VPE Communications\, this event brings you a discussion with top local journalists who will share their insider perspectives on the evolving face of traditional journalism\, key trends including media consolidation and AI technology\, and the impact of digital media consumption. Learn the strategies to adapt and seize the opportunities.\n\n\n\nREGISTER HERE\n\n\n\nMeet our Panelists:\n\n\nHector Becerra\n\n\nManaging Editor\, \nLA Times\n\n\n\n\n\n\n\n\nCora Jackson-Fossett\n\n\nManaging Editor\,\nLos Angeles Sentinel and LA Watts Times\n\n\n\n\n\n\n\n\nLori Streifler\n\n\nPresident\, \nCity News Service\n\n\nArmando Barragan\nManager of Broadcast and Digital News Coverage\,\nABC7 (KABC-TV) Los Angeles \n\n\n\n\n\n\n\n\nModerator: \n\n\nSusan Hirasuna\n\n\nAnchor\, Fox 11 News\n\n\n\n\nREGISTER HERE\n\n\n\n\nA HUGE THANK YOU TO OUR EVENT SPONSORS:
URL:https://prsala.org/event/abw-after-dark-challenges-and-opportunities-in-l-a-s-rapidly-changing-media-landscape/
LOCATION:Beverly Hills City Hall Municipal Gallery\, 455 N. Rexford Drive\, Room 220\, Beverly Hills\, CA\, 90210\, United States
CATEGORIES:PRSA-LA
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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