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DTSTART;TZID=America/Los_Angeles:20200512T180000
DTEND;TZID=America/Los_Angeles:20200512T190000
DTSTAMP:20260504T033005
CREATED:20200420T180017Z
LAST-MODIFIED:20200420T180017Z
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SUMMARY:NATIONAL: Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
DESCRIPTION:Join marketing and media maven Shanita Akintonde as she shares her signature presentation\, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view” on what the best brands do to remain on top and how you can do the same. \nKnown on the campus of Columbia College Chicago for academic lectures that are grounded in research and framed in COLOR\, Akintonde is a three-time Excellence in Teaching award finalist. This 20-year teaching vet is a successful former advertising and PR practitioner whose client base  included McDonald’s\, Coca-Cola and Sprite. She is currently the executive vice president of branding for UJAMAA Construction\, Inc.\, builders of the Obama Presidential Center in her hometown of Chicago. She also chairs the PRSA Diversity and Inclusion Committee. \nAttendees will leave this webinar infused with intellectual ice cream and chock full of communication cotton candy\, all drawn from both theoretical and practitioner-based evidence. Akintonde utilizes case studies\, research and interview material from leading agency CEOs that capture best practices for building a brand. This is a definite you-don’t-want-to-miss PRSA learning webinar! \nBy the end of this webinar\, participants will be able to: \n\nIdentify your niche and determine target market needs.\nBetter manage consumer perceptions about your brand.\nPut branding tactics to use in order to elevate/build your career.\n\n\n\nPresenter\n\nShanita Akintonde\, MBA\, associate professor\, Columbia College Chicago \n\n\nAkintonde\, MBA\, M.Ed.\, DTM is a professor in The School of Media Arts at Columbia College Chicago and Interim Program Director\, Culture Race & Media in the Cinema & Television Arts Department.  A 25 year member of PRSA\, she is the first recipient of the PRSSA Multicultural Student Scholarship. \n\n\n\n        \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE FOR MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-selling-the-sizzle-how-brands-including-you-can-become-notable-and-quotable/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200519T180000
DTEND;TZID=America/Los_Angeles:20200519T190000
DTSTAMP:20260504T033005
CREATED:20200420T180420Z
LAST-MODIFIED:20200420T180516Z
UID:16370-1589911200-1589914800@prsala.org
SUMMARY:NATIONAL: Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
DESCRIPTION:Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources\, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the PR efforts across multiple channels\, today’s PR teams have an opportunity to send clear\, consistent and complementary messages to assist with business conversions or control the messaging and corporate reputation in a controversial and politically charged environment. \nThis webinar is designed to help the participants work the key groups across corporate communications\, brand\, social and digital groups\, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation. \nBy the end of this webinar\, participants will be able to: \n\nIdentify the C-suite’s strategic imperatives and ask the right key business questions.\nEstablish which key stakeholders are reached via PR and social\, digital and influencer outreach channels.\nDevelop the list of questions that will help identify goals and KPIs per channel; know the difference between metrics and KPIs.\nUnderstand the limitations and opportunities that various tools present.\nLearn how to bring different sources of data together in one place in order to tell a complete story.\n\n\n\nPresenter\n\nLusine Kodagolian\, Stratint Research LLC \n\n    \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\n  \nREGISTER ONLINE \nFREE FOR MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-developing-cross-channel-analytics-frameworks-to-measure-digital-corporate-reputation/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200528T180000
DTEND;TZID=America/Los_Angeles:20200528T190000
DTSTAMP:20260504T033005
CREATED:20200420T180900Z
LAST-MODIFIED:20200420T181217Z
UID:16374-1590688800-1590692400@prsala.org
SUMMARY:NATIONAL: Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
DESCRIPTION:In 2020\, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations\, brands\, organizations\, and public relations agencies. Unlike every generation before them\, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news\, information and other content. Gen Z also does not respond to traditional marketing and advertising. This webinar will detail Gen Z’s media mix\, inform how they want to be engaged and serve actionable insights and recommendations to effectively communicate and collaborate with this cohort.   \n\n\nPresenter\n\nMark Beal\, managing partner\, Taylor Communications Inc \n\n\nMark Beal is a seasoned public relations practitioner and a full-time Professor of Practice in Public Relations in the School of Communication and Information at Rutgers University. It was his Gen Z students at Rutgers who he collaborates with daily who inspired him to author Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America\, Marketers & Media. Mark regularly delivers Gen Z keynote speeches featuring his quarterly nationwide survey data and insights to conferences\, corporations\, organizations\, and agencies.   \n\n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE TO MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-decoding-gen-z-actionable-insights-for-public-relations-and-communication-professionals/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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