The 2014 PRism Awards were held November 19 in Los Angeles. Congratulations to the PRism Award Winners and Award of Excellence Recipients.  See below to order duplicate PRism Award Trophies and Awards of Excellence.

2014 Best in Show

NYAD Swim For Relief  •  Citizen Relations

2014 President’s Award

Children’s Hospital Los Angeles

PR Professional of the Year
Howard Bragman
Reputation.com
Fifteen Minutes PR

PR Team of the Year
SpaceX

Outstanding Achievement in Publicity
CicLAvia

Outstanding Achievement in Public Affairs
Steven A. Nissen
NBCUniversal

Corporate Citizen of the Year
Disney

Outstanding News Professional
Rich DeMuro
KTLA

Joseph Roos Community Service Award
Denis Wolcott, APR
The Wolcott Company

PRism Award Winners

Category Entry Title Entry Contact Organization
Reputation/Brand Management – Corporate/Business Chicken of the Sea DGWB
Reputation/Brand Management – Corporate/Business The #EVERYDAYEFFECT – Live From New York Citizen Relations
New Product/Service Launch – Campaigns or Programs, under $15,000 Maleficent Consumer Products PR Campaign Disney Consumer Products
New Product/Service Launch – Campaigns or Programs, $50,000 or more Nestlé Launches Game-Changing Butterfinger Peanut Butter Cups at the Super Bowl Golin
Ongoing Product or Service Program/Consumer Total Wine & More Brower, Miller & Cole
Ongoing Product or Service Program/Business-to-Business Bluebeam Software Revu 12 Launch Campaign Bluebeam
Cause-Related Marketing Campaign NYAD Swim For Relief Citizen Relations
Community Relations Children’s Hospital Los Angeles Community Benefit Report Children’s Hospital Los Angeles
Public Affairs Napa Pipe – A New Vision for Napans Davies Public Affairs
Public Education Los Angeles World Airports “LAX is Happening” Modernization Campaign Phelps
Non-Profit Campaign Ethiopia Health Aid Imprenta Communications Group
One-Time Media or Special Events-Corporate/Brand: under $15,000 budget Grand Opening – First-Ever Los Angeles Student-Run Branches Union Bank and LAUSD Union Bank
One-Time Media or Special Event-Corporate/Brand: $15,000 to $50,000 budget Driving Eyeballs to the Billboards Through Social Buzz Allison+Partners
One-Time Media or Special Events-Corporate/Brand: $50,000 budget or more The Grand Budapest Hotel Gets LEGO Makeover For Twentieth Century Fox Home Entertainment’s Blu-ray Release Hill+Knowlton Strategies
One-Time Media or Special Events/Non-Profit: under $15,000 budget Virtual Movie Premiere Puts Children’s Hospital Los Angeles Patients on the Red Carpet Children’s Hospital Los Angeles
One-Time Media or Special Events/Non-Profit: $15,000 budget or more Los Angeles Aqueduct Centennial Los Angeles Department of Water and Power
Internal Communications/Employee Relations Bubble-Blowing Helps Hospital Go Smoke-Free Children’s Hospital Los Angeles
Diversity Communications Program-Corporate/Brand: $50,000 budget or more Reigniting AT&T’s Engagement With The LGBT Community FleishmanHillard
Healthcare Programs/Ongoing Program A New Prescription for Health Education ARC2 Communications & Media
Healthcare Programs/One-Time Event Partnership to Fight Chronic Disease Cerrell Associates, Inc.
Healthcare Programs – Professional Outreach Blue Shield of California’s Covered California Outreach Campaign Blue Shield of California
Entertainment Programs/One-Time or Special Event Flippin’ Sweet! Fox Searchlight’s #1 Selling Home Entertainment Release – Napoleon Dynamite – Celebrates 10 Sweet Years Hill+Knowlton Strategies
Sports Programs/One-Time or Special Event ASICS World Series of Beach Volleyball – “Spiking” Interest in a Growing Sport Allison+Partners
Sports Programs/Athlete, Personality, Team or Property Gary Player – A Global Business Icon at 78 Castillo & Ruig Communications
Travel, Tourism, Hospitality Programs/Under $15,000 LA Tourism Launches Car Free LA: Putting the Brakes on Los Angeles’ Car-Centric Roots Los Angeles Tourism & Convention Board
Travel, Tourism, Hospitality Programs/$15,000- $50,000 AKA Mobile Suite Ballantines PR
Travel, Tourism, Hospitality Programs – $50,000 budget or more LYFE Comes to SoCal Zapwater Communications, Inc.
Pro Bono Program – Services at No Charge Pro Bono Program: Stopping Tigers From Being Housed In Malibu Bob Gold & Associates
Digital Public Relations Programs (Social Media Campaigns) Drive the District Weber Shandwick
Digital Public Relations Tactics – Websites Mobilizing Your World Innovation Showcase FleishmanHillard
Digital Public Relations Tactics – Webcasts Time Warner Cable’s Supplier Diversity Webinar Series Cerrell Associates, Inc./Time Warner Cable
Digital Public Relations Tactics – Social Media #SmashBash at PAX Prime Golin
Digital Public Relations Tactics – Social Media TweetUp and Takeover with Nintendo! Golin
Digital Public Relations Tactics – Mobile Application Port of Long Beach Gerald Desmond Bridge Replacement Project LB Bridge Mobile App Westbound Communications
Digital Public Relations Tactics – Blogs Send Pizza Room 4112 Children’s Hospital Los Angeles
Digital Public Relations Tactics – Blogger/Influencer Outreach Campaign California Avocados: All Avocados are Not Created Equal Golin
Press Conferences Wilshire Grand Mat Pour Press Conference Cerrell Associates
Writing – News Release 2014 American E-Cigarette Etiquette Survey PondelWilkinson
Writing – Feature Story “A Father in Full” Children’s Hospital Los Angeles
Writing – Backgrounder, White Paper or Technical Validating Toshiba’s Ultrasound Technology – Aplio 500 White Paper Ketchum
Writing – Speech Rick J. Caruso & National Retail Federation’s BIG Show 2014 Caruso Affiliated
Annual Report – Non-profit Organizations SCGA Youth on Course 2013 Annual Review SCGA
Media/Press Kits Wilshire Grand Mat Pour Press Kit Cerrell Associates
Brochure Dominion – Exporting Clean Energy, Importing Prosperity Davies Public Affairs
Newsletter – Corporate Monrovia “Plant Savvy” Gardening Newsletter Phelps
Newsletter – Non-profit Organizations The Developing Mind Newsletter Children’s Hospital Los Angeles
Creative Tactics – Graphic Illustration Los Angeles Aqueduct Centennial, “Our Legacy. Our Future” Los Angeles Department of Water and Power
Creative Tactics – Logo/Identity Design Logo Treatment to Launch New Research Blog Communications Efforts Children’s Hospital Los Angeles
Creative Tactics – Video Milk Unleashed Campaign Case Study Video Phelps
Creative Tactics – Teaser or Other Collateral Call of Duty: Seeding The Speech Edelman Digital
Creative Tactics – Audio-Visual Presentation/Communications Time Warner Cable’s Supplier Diversity Webinar Series Cerrell Associates, Inc./Time Warner Cable
Media Placement – Broadcast Wilshire Grand Mat Pour Broadcast Media Placement Cerrell Associates
Media Placement – Print The Book Thief: Imagine a World Without Words Allied Integrated Marketing
Media Placement – Online Architects Practicing What They Preach The Hoyt Organization

 

 

PRism Award of Excellence Recipients

Category Entry Title Entry Contact Organization
02. – Reputation/Brand Management – a. – Corporate/Business New shorter name, same dominant results for accounting leaders EY Olmstead Williams Communications
02. – Reputation/Brand Management – a. – Corporate/Business Dominating a 24-hour News Cycle in Three Different Industries The Hoyt Organization
03. – New Product/Service Launch – a. – Campaigns or Programs, under $15,000 launch budget Paving the Way to a New Franchise The Hoyt Organization
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget Blue Shield of California’s Launch into Covered California Blue Shield of California
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget The WeHo PickUp, West Hollywood City of West Hollywood
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget Driving on Hydrogen: Launching Hyundai’s Tucson Fuel Cell Vehicle Ketchum
04. – Ongoing Product or Service Program – a. – Consumer NoHo Senior Arts Colony Ongoing Service Program- Consumer Brower, Miller & Cole
04. – Ongoing Product or Service Program – b. – Business-to-Business George Smith Partners’ Ongoing Service Program- Business Brower, Miller & Cole
04. – Ongoing Product or Service Program – b. – Business-to-Business Leading the national conversation post-Target breach: Oberthur Technologies and EMV cards offer solutions Olmstead Williams Communications
05. – Cause-Related Marketing Campaign – Cause-Related Marketing Campaign Engaging The Trevor Project To Give The LGBT Community A Voice With At&T FleishmanHillard
06. – Community Relations – Community Relations Blue Shield’s Covered California Community Outreach Campaign Blue Shield of California
06. – Community Relations – Community Relations Improving the I-5 for Your Drive: Public Awareness Campaign Hill International
07. – Public Affairs – Public Affairs Creative America Resolute Consulting
08. – Public Education – Public Education Wage Theft Imprenta Communications Group
09. – Non-Profit Campaign – Non-Profit Campaign Valentine’s Day Campaign Children’s Hospital Los Angeles
09. – Non-Profit Campaign – Non-Profit Campaign End-of-Year Online Fundraising Campaign Children’s Hospital Los Angeles
10. – One-Time Media or Special Events – a. – Corporate/Brand: under $15,000 budget Full Steam Ahead – Union Pacific and Big Boy No. 4014 Union Pacific
10. – One-Time Media or Special Events – b. – Corporate/Brand: $15,000 to $50,000 budget ASICS World Series of Beach Volleyball – “Spiking” Interest in a Growing Sport Allison+Partners
10. – One-Time Media or Special Events – b. – Corporate/Brand: $15,000 to $50,000 budget Partnership to Fight Chronic Disease Cerrell Associates, Inc.
10. – One-Time Media or Special Events – c. – Corporate/Brand: $50,000 budget or more Barbie #Unapologetic Ketchum
10. – One-Time Media or Special Events – c. – Corporate/Brand: $50,000 budget or more Adams Smart Pets Contest MSLGROUP
10. – One-Time Media or Special Events – c. – Corporate/Brand: $50,000 budget or more LYFE Comes to SoCal Zapwater Communications, Inc.
10. – One-Time Media or Special Events – e. – Non-Profit: $15,000 budget or more Your Day. Your City. Your Future. Phelps
12. – Diversity Communications Program – a. – Corporate/Brand: under $15,000 budget Time Warner Cable’s Supplier Diversity Webinar Series Time Warner Cable/Cerrell Associates, Inc.
13. – Green/Sustainability Programs – d. – Ongoing: Associations/Government/Non-Profit Organizations SCGA Water Conservation Initiative SCGA
14. – Healthcare Programs – a. – Ongoing Program Children’s Hospital Los Angeles Diabetes and Obesity Program Children’s Hospital Los Angeles
14. – Healthcare Programs – a. – Ongoing Program Aquilion ONE ViSION Program Ketchum
15. – Entertainment Programs – c. – Personality, Series, Music, Film or DVD Imagine: A Celebration of Hope Children’s Hospital Los Angeles
16. – Sports Programs – a. – One-Time or Special Event Volkswagen 2014 Super Bowl Campaign Edelman
16. – Sports Programs – a. – One-Time or Special Event Racing to Success with the USA Pro Cycling Challenge Rogers & Cowan
17. – Travel, Tourism, Hospitality Programs – c. – $50,000 budget or more Reporting on OZ: Tourism Australia’s CorOZpondents Campaign Ketchum
19. – Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns) Call of Duty: Seeding The Speech Edelman
19. – Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns) Baby Trend Sparks Coos and Aahs—Welcomes Over 1.9 Million Impressions Marketing Maven
19. – Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns) Moms Share the Milk Unleashed Message – And take shelf safe milk for their kids on the go Phelps
20. – Digital Public Relations Tactics (Online Communications) – b. – Websites 2013 Los Angeles Aqueduct Centennial Website Los Angeles Department of Water and Power
20. – Digital Public Relations Tactics (Online Communications) – d. – Social Media (major platforms including Facebook, Twitter, LinkedIn, Google +, YouTube, etc.) Infographic: Sing a Song, Germs are Gone Children’s Hospital Los Angeles
20. – Digital Public Relations Tactics (Online Communications) – g. – Blogger/Influencer Outreach Campaign Golin and Toyota Motor Sales – Sienna Diaries: Elevating the Minivan to a New AdVANture Golin
21. – Press Conferences – Press Conferences Children’s Hospital Los Angeles Vision Center and Apl.de.Ap Foundation International Announce Partnership To Save Sight in Preemies Children’s Hospital Los Angeles
22. – Writing – a. – News Release A Building Can Become the Curriculum The Hoyt Organization
22. – Writing – b. – Feature Story “Three of a Kind” Children’s Hospital Los Angeles
22. – Writing – b. – Feature Story Redefining the Need for TAVR Programs: Ketchum & Toshiba America Medical Systems, Inc. Ketchum
22. – Writing – c. – Pitch Letter Auditory Brainstem Implant Children’s Hospital Los Angeles
22. – Writing – d. – Social Media (i.e. writing specifically for online channels including Blogs, Facebook, Twitter, etc. The “Perfect Match”: Introducing the Incoming Class of Pediatric Residents Children’s Hospital Los Angeles
22. – Writing – e. – Backgrounder, White Paper or Technical Wilshire Grand Mat Pour Fact Sheet Cerrell Associates
22. – Writing – f. – Speech Manatt Ahead Manatt, Phelps & Phillips, LLP
22. – Writing – g. – Op/Ed Quick Action Makes the Difference: Sceil Op-Ed for Huffington Post FleishmanHillard
23. – Annual Report – a. – Corporate Rentrak Fiscal 2014 Annual Report PondelWilkinson
23. – Annual Report – b. – Non-profit Organizations Cal Wellness Foundation 2012 Annual Report The California Wellness Foundation
24. – Media/Press Kits – Media/Press Kits Los Angeles Aqueduct Centennial Celebration – November 5, 2013 Los Angeles Department of Water and Power
25. – Brochure – Brochure Los Angeles Aqueduct Centennial Edition, Intake Magazine Los Angeles Department of Water and Power
26. – Newsletter (Hardcopy or Electronic) – a. – Corporate Toyota Today dealer magazine Toyota Motor Sales, U.S.A.
26. – Newsletter (Hardcopy or Electronic) – b. – Non-profit Organizations Retargeting the Provider Relations Monthly eNewsletter Children’s Hospital Los Angeles
26. – Newsletter (Hardcopy or Electronic) – c. – Government/Association “Contact” Centennial Newsletters – January, February, October Issues, 2013 Los Angeles Department of Water and Power
27. – Creative Tactics – a. – Photography 2013 Los Angeles Aqueduct Centennial Photography Los Angeles Department of Water and Power
27. – Creative Tactics – b. – Graphic Illustration A&A 100th Anniversary Infographic Children’s Hospital Los Angeles
27. – Creative Tactics – c. – Logo/Identity Design Los Angeles World Airports “LAX is Happening” Campaign Identity Design Phelps
27. – Creative Tactics – d. – Video (i.e. PSA, webisodes) EveryONE Can Make a Difference Phase One Foundation
28. – Media Placement – a. – Broadcast Jim O’Connor: CHLA Volunteer is a Tough teacher with a Tender heart Children’s Hospital Los Angeles
28. – Media Placement – a. – Broadcast Colin’s Birthday Surprise with Nintendo Golin
28. – Media Placement – b. – Print Golin Wins The New York Times for Rotary International Golin
28. – Media Placement – b. – Print L.A. Can Get you Revved Up Even Without a Car: CarFree LA in USA Today Los Angeles Tourism & Convention Board
28. – Media Placement – c. – Online Nintendo From a Father’s Perspective Golin

 

Order duplicate PRIsm Award Trophies and Awards of Excellence Certificates here.  Once ordered, please send the contact name, mailing address and inscription information to mindy(Replace this parenthesis with the @ sign)prsala.org