Pitch Perfect: How to Embrace Improv to Improve Your Media Message
Knowing how humor is appreciated during the pandemic, and how improv and PR have similar creative DNA, PRSA-LA rebrands a previously well-received program, “Dramatic Reading of Bad Press Releases” with a new program called “Pitch Perfect: How to Embrace Improv to Improve Your Media Message” where we’ll embrace humor, entertainment, and some creative learnings. Working with an improv theater, we will take inspiration from the PRSA-LA community by reading one-paragraph briefings on clients and have the actors show us a new way to embrace a brand with humor.