CALL FOR ENTRIES FOR THE 2026 PRSA-LA PRISM AWARDS IS NOW CLOSED!

Thank you to all who submitted your entries to the PRSA-LA’s 62nd Annual PRism Awards, the Los Angeles region’s premier awards program honoring outstanding achievements in public relations, strategic campaigns, tactical programs, and professional merit amongst public relations professionals, agencies, in-house corporate teams, government institutions, nonprofits, and independent practitioners operating in the Greater Los Angeles area, or those who have recently completed assignments for LA-based clients. This year’s awards continue to recognize the professionals who tell stories that matter, protect brand reputation under pressure, and champion authentic, purpose-driven communications.

Winners will be contacted and announced during our 62nd Annual PRism Awards gala this fall. Registration information for this event will be announced soon! Stay tuned!

8th Annual Sunrise Honors

September 17, 2026 • 6:00 – 9:00 pm Venue:  Los Angeles River Center and Gardens

This year marks the eighth year of PRSA-LA’s Sunrise Honors. The event will be held on September 17, 2026, 6:00 – 9 :00 PM at the Los Angeles River Center and Gardens, 570 W Ave 26, Los Angeles, CA 90065 Sunrise Honors recognizes trailblazers and pioneers in the public relations and marketing world who have opened doors to increase the diversity and inclusion of underrepresented populations into the field of Communications. Through their perseverance and tenacity, we learn how to continue the important work to make the PR industry more inclusive and embracing of diverse perspectives. The Sunrise Honors is PRSA-LA’s way of celebrating the longtime work of these champions. Thank you for those who submitted your nominations and for helping us recognize outstanding industry leaders who are breaking barriers, inspiring innovation, and creating lasting impact in our industry. 

2026 Honorees:
Dr. Jamila Cupid is a Pepperdine University professor, social scientist and communications strategist specializing in public relations, digital media and intercultural communication. Her research explores workplace inclusion, community voices and diverse professionals in public relations. Her professional background includes agency experience and leadership within national communication organizations.

Brenda Duran is Director of External Affairs for Los Angeles County’s Justice, Care and Opportunities Department. A former journalist and longtime public sector communications leader, she champions multilingual, culturally responsive communications and equitable community engagement. Her leadership has helped make government information more accessible to diverse communities throughout Los Angeles County.

Sandy Shin is Vice President of Marketing & Communications at Braille Institute of America and a communications leader with more than 30 years of experience. Her career includes Disney, IBM, UCLA and USC. She specializes in brand strategy, inclusive storytelling and communications that connect organizations with the communities they serve.

Register now to join us in this celebration!

CLICK HERE TO REGISTER

Sponsorship opportunities are now available. Help us support these deserving and honorable individuals by becoming a sponsor!

Click below or contact executive.director@prsala.org or call the office: (626) 313-4343.

CLICK HERE TO BE A SPONSOR