President’s Message: May 2015
It’s hard to believe that the dog days of summer are upon us, but 2015 is really flying by. For the Los Angeles chapter of PRSA, it’s a product of…
Join PRSA-LA @ Social Media Week for “L.A.’s Hometown Advantage for Branded Content” Panel
PRSA-LA is once again teaming up with Social Media Week Los Angeles (SMWLA) to be part of our region’s most dynamic and action-packed series of events exploring the intersection of…
Using Analytics to Better Your PR Strategy
Evolve or die. The strategies and tactics that you’ve been evolving over the years to improve your brand perceptions must be equally matched by the metrics and reporting that go…
PRSA National Offering Discounts on Group Member Membership
Are You Part of an Agency or Organization and Interested in Joining PRSA-LA? There’s never been a better time to get involved! Now through June 5, agencies that join with…
What Would You Do? An Ethics Dilemma: Conflicts of Interest
Part of our ongoing discussion on PR industry ethics… CONFLICTS OF INTEREST Core Principle: Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers,…