The PRSA-LA’s 61st Annual PRism Awards was held on October 9, 2025
, 6:00 PM – 9:00 PM
at
ASU CALIFORNIA CENTER’S
HERALD EXAMINER, Los Angeles
Congratulations to our 2025 PRSA-LA Annual PRism Awards Finalists & Winners!
A huge thank you to all who celebrated excellence in PR and Communications with usthis evening.
We’re honored to welcome back guest host Sarah Pilla, an Emmy Award-winning reporter and anchor at Spectrum News 1 SoCal, where she covers climate, weather, and lifestyle. Sarah hosted our 2024 PRism event and we’re thrilled to have her back this year.
Sarah is a graduate of California State University, Northridge with a bachelor’s degree in journalism. In 2021, she won an Emmy for Best Environment News Story on her compelling story “Oceana Trash” about plastic pollution impact on marine animals. Sarah can be found weekdays, live on Spectrum News 1’s flagship morning show, Your Morning, covering extreme weather as it happens, climate stories, and Friday lifestyle segments showcasing things to do in SoCal.
In addition to her current role, Sarah is a regular fill-in news anchor and weather anchor. In 2023, Sarah was the only TV reporter in the nation to join the Metropolitan Water District of Southern California on an exclusive Colorado River trip. She travels frequently throughout the year covering various climate stories, including to Lake Tahoe to cover the February 2023 California Department of Water Resources snow survey, and to the TomKat Ranch, run by former presidential candidate Tom Steyer, to cover their work on regenerative agriculture.
In 2022, she hosted two specials: “The Trickle-Down Effect,” an Earth Day special focused on water and drought, and “Saving Our Oceans, A Deep Dive,” a Spectrum News network-wide special for National Oceans Month. Additionally, Sarah was named LA TV Week’s “40 Under 40” in their inaugural class of 2022 and served as the Emcee of the 2022 and 2023 NetZero Conference in Los Angeles.
Sarah is a member of the Television Academy and the SoCal Chapter of WICT Network, both professional groups of women in media, entertainment, and technology. Outside of work, she is an avid reader, loves the beach, traveling, practicing yoga, and exercising at the gym.
President’s Award
Keck Medicine of USC
Best in Show Awards
Meehan Business Advisers
AIJ Communications
2025 PRism Winners – Strategic Campaigns
Award winners are selected by an independent panel of judges from the Minnesota PRSA Chapter. Awards are presented here in alphabetical order by category, not the order in which they were conferred.
| Category | Company Name | Entry Title | Award |
| Campaign on a Shoestring Budget (Less than $10K) | 360view | Curtain Up on the Next Century: Revitalizing The Granada’s Legacy | AOE |
| Diversity Equity and Inclusion – Corporate/Business – Travel Tourism Hospitality | 360view | Authentically Welcoming: The Islands of Tahiti’s LGBTQ+ Storytelling Campaign | AOE |
| Diversity Equity and Inclusion – Not-for-Profit | Calvin Naito Enterprises | TURNING ONE OF THE WORST WHOLESALE VIOLATIONS OF CIVIL RIGHTS INTO A TEACHABLE MOMENT TO PRESERVE OUR NATION’S CONSTITUTIONAL COMMITMENT TO ‘EQUAL JUSTICE UNDER LAW’”” | AOE |
| Events & Observances – Not-for-Profit | Calvin Naito Enterprises | TURNING ONE OF THE WORST WHOLESALE VIOLATIONS OF CIVIL RIGHTS INTO A TEACHABLE MOMENT TO PRESERVE OUR NATION’S CONSTITUTIONAL COMMITMENT TO ‘EQUAL JUSTICE UNDER LAW’”” | AOE |
| Public Service – Not-for-Profit | Calvin Naito Enterprises | TURNING ONE OF THE WORST WHOLESALE VIOLATIONS OF CIVIL RIGHTS INTO A TEACHABLE MOMENT TO PRESERVE OUR NATION’S CONSTITUTIONAL COMMITMENT TO ‘EQUAL JUSTICE UNDER LAW’”” | PRISM |
| Integrated Communications – Corporate/Business – Business-to-Business | Connect Creative | Cox Castle Awards Program Earns Lawyers Kudos | AOE |
| Events & Observances – Corporate/Business – Consumer Products & Services | Forest Lawn Memorial-Parks & Mortuaries | Veterans Day at Forest Lawn | AOE |
| Integrated Communications – Government | Fraser Communications | What’s Your Reason to Quit? Campaign | PRISM |
| Marketing – Government | Fraser Communications | What’s Your Reason to Quit? Campaign | PRISM |
| Crisis Communications – Not-for-Profit | HelpGood | Restore Legal Services for Unaccompanied Children | PRISM |
| Diversity Equity and Inclusion – Corporate/Business – Healthcare | Keck Medicine of USC | The Inclusive Lens | AOE |
| Internal Communications/Employee Relations | Keck Medicine of USC | The Inclusive Lens | AOE |
| Multicultural Communications – Corporate/Business – Healthcare | Keck Medicine of USC | The Inclusive Lens | AOE |
| Campaign on a Shoestring Budget (Less than$10K) | Keck Medicine of USC | First In-Human Bladder Transplant | PRISM |
| Multicultural Communications – Corporate/Business – Healthcare | Keck Medicine of USC | Raising awareness of hidden liver health risks for vulnerable populations | PRISM |
| Community Relations – Government | Lee Andrews Group | The Los Angeles County Affordable Housing Solutions Agency (LACAHSA) | AOE |
| Crisis Communications – Government | Los Angeles Department of Water and Power | Omnichannel Resilience: Navigating Crisis with Clarity, Compassion, and Control | AOE |
| Internal Communications/Employee Relations | Los Angeles Department of Water and Power | Town Hall Employee Meetings | AOE |
| Integrated Communications – Corporate/Business – Travel Tourism Hospitality | Marina del Rey Tourism Board | Making Waves: Marina del Rey’s 60th Anniversary Celebration | AOE |
| Multicultural Communications – Corporate/Business – Sports & Entertainment | Miller PR | Collaborating with Indigenous Communities and Alok to Spotlight the Global Significance of Indigenous Culture | PRISM |
| Multicultural Communications – Corporate/Business – Sustainability/Environmental | Miller PR | Collaborating with Indigenous Communities and Alok to Spotlight the Global Significance of Indigenous Culture | PRISM |
| Campaign on a Shoestring Budget (Less than$10K) | Modern Currency PR | Few & Far Luvhondo’s Launch | AOE |
| Integrated Communications – Government | Pivotal Strategies | Pivotal Strategies | City of Burbank Potential Local Rent Cap Study | AOE |
| Internal Communications/Employee Relations | Pivotal Strategies | Los Angeles County Public Works, MIG Inc., and Pivotal Strategies | Equity Framework Internal Communications | PRISM |
| Community Relations – Government | SCV Water | Proposition 218 Water Rates Engagement | PRISM |
| Integrated Communications – Corporate/Business – Business-to-Business | SKC | Beyond Vision and Voice: SKC Champions Taiwan Excellence’s Comeback at InfoComm 2025 | PRISM |
| Corporate Social Responsibility – Corporate/Business – Consumer Products & Services | Teleflora | The Power of Wishes with Make-A-Wish | AOE |
| Integrated Communications – Corporate/Business – Consumer Products & Services | Teleflora | The Power of Wishes with Make-A-Wish | AOE |
| Integrated Communications – Corporate/Business – Travel Tourism Hospitality | The Hoyt Organization, Inc. | Shifting the Narrative for a World-Renown Shopping Destination | AOE |
| Integrated Communications – Not-for-Profit | The Hoyt Organization, Inc. | Shifting the Narrative for a World-Renown Shopping Destination | PRISM |
| Multicultural Communications – Corporate/Business – Sports & Entertainment | The MRKT | Building a Blockbuster: How Multicultural PR Fueled A Minecraft Movie’s Cultural Impact | AOE |
| Public Service – Government | The Wolcott Group | Increasing Awareness About How AI Helps Prevent Homelessness in Los Angeles County | PRISM |
| Events & Observances – Corporate/Business – Consumer Products & Services | Wonderful Pistachios | The Heat You Can Eat – Jalapeno Lime Launch | PRISM |
| Integrated Communications – Corporate/Business – Consumer Products & Services | Zeno Group | Supercharging the Switch from Manual to Electric Toothbrushes: Oral-B iO Series 2 Electric Toothbrush | PRISM |
| Marketing – Corporate/Business – Consumer Products & Services | Zeno Group | Innovation That Shines: Introducing Crest’s Most Advanced Teeth Whitening Technology Yet – Crest 3DWhite Deep Stain Remover | PRISM |
| Reputation/Brand Management – Corporate/Business | Zeno Group | REESE’S Deconstructed Cup Kit | PRISM |
2025 PRism Winners – Tactical Programs
| Category | Company Name | Entry Title | Award |
| SHARED Category – Social Media | 360view | From Curtains to Clicks: Bringing The Granada’s Legacy to Life on Social | PRISM |
| EARNED Category – Media Relations – Consumer Products & Services | AIJ Communications | $4 Billion Sex Abuse Settlement | PRISM |
| EARNED Category – Media Relations – Not-for-Profit | Calvin Naito Enterprises | TURNING ONE OF THE WORST WHOLESALE VIOLATIONS OF CIVIL RIGHTS INTO A TEACHABLE MOMENT TO PRESERVE OUR NATION’S CONSTITUTIONAL COMMITMENT TO ‘EQUAL JUSTICE UNDER LAW’”” | PRISM |
| EARNED Category – Media Relations – Technology | Elev8 New Media | Fueling the AI Future: Elev8 New Media’s Media Relations Campaign for TeraWulf | PRISM |
| EARNED Category – Media Relations – Technology | Elev8 New Media | Educating a New Era of Traders – Elev8 New Media’s Strategic PR for Aether Holdings’ IPO | PRISM |
| SHARED Category – Social Media | HelpGood | Restore Legal Services for Unaccompanied Children | AOE |
| OWNED Category – Creative Tactics – Photography | Joni and Friends | Picturing the Joy of Mobility: Chisomo’s Joni and Friends Chair | PRISM |
| OWNED Category – Direct Mail & Direct Response | Joni and Friends | Responding to Wildfires: Joni and Friends February 2025 Newsletter | PRISM |
| OWNED Category – Public Service Announcements (PSAs) | Joni and Friends | Promoting Dignity: Joni and Friends PSAs on Disability | PRISM |
| OWNED Category – Video Programs – Not-for-Profit | Joni and Friends | The Gift of Mobility and Hope: Joni and Friends Video | PRISM |
| OWNED Category – Publications – Annual Reports | Keck Medicine of USC | Human Resources Fiscal Year 2024 Annual Report | AOE |
| OWNED Category – Publications – Newsletters | Keck Medicine of USC | The Inclusive Lens | AOE |
| EARNED Category – Media Relations – Healthcare | Keck Medicine of USC | First In-Human Bladder Transplant | PRISM |
| OWNED Category – Publications – Magazines | Keck Medicine of USC | USC Health Magazine | PRISM |
| OWNED Category – Publications – Newsletters | Keck Medicine of USC | Health System Highlights Employee Digital Newsletter | PRISM |
| OWNED Category – Streaming Media – Podcast | Liberty Hill Foundation | Conversations From the Frontlines Podcast | PRISM |
| OWNED Category – Publications – Annual Reports | Los Angeles Department of Water and Power | LADWP Drinking Water Quality Report 2024 | PRISM |
| EARNED Category – Media Relations – Healthcare | Meehan Business Advisers | IEHP and Abi Carter Start the Conversation on Mental Health | PRISM |
| PAID Category – Branded Content | Meehan Business Advisers | IEHP and Abi Carter Start the Conversation on Mental Health | PRISM |
| PAID Category – Influencer Marketing | Meehan Business Advisers | IEHP and Abi Carter Start the Conversation on Mental Health | PRISM |
| EARNED Category – Media Relations – Travel Tourism Hospitality | Modern Currency PR | Providence: A Culinary Odyssey to MICHELIN 3-Star Excellence | PRISM |
| EARNED Category > Media Relations – Business-to-Business | Olmstead Williams Communications | Nuvve: Powering the World Through Vehicle-to-Grid Technology | PRISM |
| OWNED Category – Publications – Newsletters | Palmdale Water District | The Pipeline: Bilingual Customer Newsletter | AOE |
| OWNED Category – Video Programs – Healthcare | PCH Films | Taking Care | PRISM |
| EARNED Category – Editorials & Op-Ed Columns | Pivotal Strategies | Pivotal Strategies + The Center by Lendistry: Op-Ed on LA Fire Recovery | AOE |
| PAID Category – Influencer Marketing | POM Wonderful | Chrissy Teigen Kick Off Pomegranate Season | AOE |
| OWNED Category – Publications – Annual Reports | SCV Water | Popular Annual Financial Report | AOE |
| OWNED Category – Video Programs – Government | SCV Water | Get More from Your Landscape Video | PRISM |
| EARNED Category – Feature Stories | The Hoyt Organization, Inc. | Building Exposure for a New Architectural Studio | AOE |
| OWNED Category – Websites – External / Public | The Hoyt Organization, Inc. | Digital Strategy Drives Leasing at DTLA Medical Office | AOE |
| PAID Category – Branded Content | The Hoyt Organization, Inc. | E-Newsletter Targets 9 Desert Governments, Secures RFP in Palm Springs | AOE |
| EARNED Category > Media Relations – Business-to-Business | The Hoyt Organization, Inc. | Shifting the Narrative for a World-Renown Shopping Destination | PRISM |
| EARNED Category – Media Relations – Associations/Education | The University of La Verne | Taking the Mound Against All Odds, Justin McFadden’s Story | PRISM |
| OWNED Category – Video Programs – Associations/Education | The University of La Verne | ULV Authenticity Campaign | PRISM |
| EARNED Category – Media Relations – Government | The Wolcott Group | Finding a HOME for LA’s mentally ill homeless | PRISM |
| EARNED Category – Media Relations – Healthcare | UCLA Health | Turning a Historic First Into Headlines: UCLA Health’s Bladder Transplant | AOE |
| EARNED Category – Media Relations – Healthcare | Weber Shandwick | 2025 Edwards x Rams Off The Sidelines Campaign | AOE |