BILAL KAISER
Founder and Principal
Agency Guacamole
Bilal Kaiser is the Founder and Principal of Agency Guacamole, an award-winning, LA-based PR, influencer marketing, events and social media firm that specializes in beauty and lifestyle brands. In his role at Agency Guacamole, Bilal helps clients articulate and bring to life their brand’s story, which can range from a product launch campaign and influencer partnerships to fun experiential activations.
Agency Guacamole was recently awarded the Joseph Roos Community Service Award from the Public Relations Society of America’s LA Chapter for launching the B.L.N.D.: Beauty, Lifestyle and Nurturing Diversity initiative in Los Angeles and New York, as well as for numerous contributions to the community and paving the way for more voices in the beauty/lifestyle industry.
Prior to starting his own company, Bilal spent a decade working in marketing and communications positions in the corporate world, with brand-side roles at L’Oreal, Sony Pictures Entertainment and Werner Publishing.
Bilal also teaches digital and social media marketing as an Instructor at places like UCLA Extension and USC Annenberg, where he has built a marketing and branding curriculum and led various forms of classes to a broad range of students from around the world. Bilal recently completed a two-week residency on behalf of UCLA Extension in Beijing, China, teaching marketing and branding fundamentals to advanced Chinese students.
Bilal has also applied his digital and communications experience to pro bono roles, supporting organizations like Big Brothers Big Sisters of Greater Los Angeles and the Academy of Television Arts & Sciences’ Primetime Emmys Celebration, where he helped create real-time social media content from the red carpet and disseminated photos and videos from the show to a global audience.