yplogo.jpgYoung Professionals (YP) was founded in January of 1988 by members of PRSA-LA. Its purpose is to provide a forum for the career enhancement of public relations practitioners with fewer than five years of experience.

Through various member services and professional outreach programs, YP members learn about the industry’s latest developments and form relationships with peers, as well as with experienced, respected industry professionals. YP membership represents an opportunity to be a part of one of LA’s leading professional public relations societies.

Join PRSA-LA’s Young Professionals

In addition to offering networking opportunities with some of the top PR professionals in Los Angeles, Young Professionals (YP) offers mixers, professional panels, job & internship postings, award opportunities and more! Check out the full membership benefits here.

Cost:
The Young Professionals Group is a free member benefit to all active PRSA-LA members with zero to five years of experience.

How:
Just email us! If you are already an Associate member of PRSA-LA, you will already be on our roster. If you are not a member of PRSA-LA, please contact us for details on how to join:

YP Communication Chair
Sallie Olmsted-MacKinnon, sallieolmsted@gmail.com<

Young Professionals Blog

See the full YP Blog (including photos) here.

Young Professionals of PRSA LA

The Official Young Professionals of PRSA-LA Blog

How You Can Learn from Oscar Mayer’s Creativity
by Victoria Colbert, Professional Outreach Chair Have you seen some of Oscar’s Mayer’s PR campaigns the past couple of years? Pretty impressive in my books. I’ve never really been a fan of Oscar Mayer wieners, or much of their other … Continue reading →
Author: PRSA LA YP
Posted: August 13, 2014, 3:42 am
The CYA Approach to PR Writing- Three tips to help catch common errors
by Jade Stevens, President Imagine waking up to your client’s ad on television. You are excited to see the final product of a project that took months of conference calls, emails and research to pull together. As you watch the … Continue reading →
Author: PRSA LA YP
Posted: August 2, 2014, 12:51 am
Is the Traditional Press Release a Thing of the Past?
By Yumnah Syed One of the greatest things about working in public relations is how fast things change. That said, it’s probably one of the most difficult aspects of working in the PR industry as well. With today’s ever-changing media … Continue reading →
Author: PRSA LA YP
Posted: July 24, 2014, 6:56 am
Twitter at its Finest
By Alvin Arquisola, Treasurer & Trevett Award Chair Reaching your audience through social media is vital in any PR efforts. Responding to your audience in a timely manner is a different story. Few companies can capitalize on current events and … Continue reading →
Author: PRSA LA YP
Posted: June 30, 2014, 5:28 pm
Tackling Post-Graduation Stress: What to Do to Land Your First Job
By Kaylee Weatherly, Collegiate Outreach Chair Congratulations, graduates! You did it. You made it through a long, stressful journey and now you have a bright, new degree. Many of you have probably worked at internships during school, and hopefully they … Continue reading →
Author: PRSA LA YP
Posted: June 23, 2014, 3:06 am
To Tweet or Not to Tweet
By VaShon Pruitt, Program Co-Chair Another professional organization falls victim to the allure of 140 characters. The Washington Redskins have been engulfed in controversy, due to owner Dan Snyders’ unwillingness to change the team’s name after facing pressure by disgruntled … Continue reading →
Author: PRSA LA YP
Posted: June 8, 2014, 9:07 pm
“Chef” Movie: 3 PR Lessons And A Lie Wrapped in a Chef’s Coat
The much-lauded film, "Chef" is not just for foodies. It can teach just about anyone a few crucial lessons in PR, too. Continue reading →
Author: PRSA LA YP
Posted: May 19, 2014, 4:17 pm
PRSSA 2nd Annual Conference
By Jade Stevens, President On Saturday, April 12, PRSA-LA’s Young Professionals (YP) made an appearance at PRSSA 2nd  Annual Conference. Hosted at Loyola Marymount University, the one-day conference was jam packed with informative panel discussions featuring veteran communications professionals from agencies … Continue reading →
Author: PRSA LA YP
Posted: April 26, 2014, 12:49 am
Not just a buzzword: Storytelling In Action
By Andrea Johnson, Program Chair A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. – Seth Godin Over 6.6 million viewers tuned in to the Game of Thrones Season 4 premeire on April 6th, 2014 at … Continue reading →
Author: PRSA LA YP
Posted: April 24, 2014, 6:18 am
Three Reasons Why Every Young Professional Should Serve on a Board
By Jade Stevens, President Serving on a board is often the last concern of an up and coming professional. I’d like to think that the perception of serving on a board is something that happens once you gain more experience … Continue reading →
Author: PRSA LA YP
Posted: April 6, 2014, 6:08 pm

Trevett Award

Each year, the Young Professionals (YP) section of PRSA-LA honors two outstanding Young Professionals from the greater Los Angeles area at the PRism Awards.

All young professionals in the greater Los Angeles area who are employed full-time in public relations, have no more than five years of full-time experience and are in good standing with PRSA-LA are eligible to apply for the award. For details and application information, contact Sallie Olmsted-MacKinnon, sallieolmsted@gmail.com