Among the most valuable benefits PRSA members enjoy is free access to more than one hundred live and on-demand webinars covering a wide selection of professional development topics. Though not a substitute for in-person attendance at PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills on a schedule that meets their needs.
PRSA’s library of on-demand webinars currently covers APR test preparation, branding, communication strategy, crisis and reputation, ethics, leadership, media relations, social media and PR tactics.
In 2016, L.A. Connect will publish monthly reminders of new upcoming webinars. Pick a favorite and mark your calendar, while setting aside time to rediscover the wide range of on-demand webinars available right now to all PRSA members.
New Upcoming Webinars
- Mar. 8, 2016, 3-4 p.m. EST. Participation Marketing: Tools and Tactics for Crowdsourcing Content with Industry Influencers and Your Community. Oneline groups of passionate experts create mutual value opportunities for your brand. In this webinar, you will learn how to identify, qualify and recruit influencers from these respected communities. Instructor: Lee Odden. Register Now
- March 15, 2016, 3-4 p.m. EDT. Communicating with Internal and External Stakeholders During Civil Unrest: An Inside Perspective From Corporate Communicators. Learn how the University of Maryland Medical Center managed communications to internal and external audiences during the civil unrest in Baltimore in April 2015. Speakers will share tools that were used to convey critical information to insure the safety of patients, staff, and visitors and maintain continuity of operations. Instructors: Karen Lacaster, Frank Moorman. Register Now
- Mar. 22, 2016, 3-4 p.m. EDT. Write for Readability: Craft Messages that Get Read & Remembered. If you write at the 11th grade level, 97 percent or more of adults in the United States won’t be able to understand your copy, according to the Department of Education. In this tight writing webinar, you’ll learn how to write easy-to-read messages that get more people to read, understand and remember your message. Instructor: Ann Wylie. Register Now
For news about upcoming PRSA-LA events, please see our Events Calendar.
