Among the most valuable benefits PRSA members enjoy is free access to more than a hundred live and on-demand webinars covering a wide range of professional development topics. While they’re not a substitute for attending our offline PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills whenever it fits their schedule.
PRSA’s library of on-demand webinars currently covers APR test preparation, branding, communication strategy, crisis and reputation, ethics, leadership, media relations, social media and PR tactics.
Throughout the year, L.A. Connect will publish monthly reminders about new upcoming webinars. Pick your favorites and rediscover the wide range of on-demand webinars available now to all PRSA members.
New Upcoming Webinars
- May 17, 2016, 3-4 p.m. EDT. Strengthening Branded Online Newsrooms: From Content to Resources. As news reporting continues to evolve, the branded online newsroom increases in value as the ultimate communications center for an organization. In this webinar, you’ll learn how to identify the top five types of content most desired by media, enhance a digital newsroom to strengthen SEO and thought leadership, and use online newsroom resources and features such as email alerts, email broadcasts, Dark Site crisis modules and more. Instructor: Ibrey M. Woodall, vice president, Web communications services, Business Wire. Register Now.
- May 17, 2016, 2-2:45 p.m. EDT. PRSA Corporate Connect Call: A Data-Driven Approach to CEO Communications: An Allstate Case Study. Building an organization’s brand and thought leadership platform requires putting a face on it, and the CEO is critical to this success. Too often we misuse or miss prime opportunities to advance the business through strategic CEO positioning. Stacy Drumtra, Director of CEO Strategic Communications at Allstate Corporation, will share an overview of Allstate’s data-driven and disciplined process of how to develop, execute and measure a CEO platform/program in a way that builds on the CEO’s interests and aligns with business objectives. Participants will then ask questions and share their own ideas and approaches for a robust learning experience. Instructor: Stacy Drumtra, director, CEO strategic communications, Allstate Corporation. Register Now.
- May 19, 2016, 3-4 p.m. EDT. Anatomy of a News Release: Tap Current Best Practices, From Lead to Boilerplate. These days, PR pieces can do more than just get your story reported in news outlets. Online releases get posted on news portals and other websites, and are seen directly by customers, clients and stakeholders. In this session, you’ll learn how to write PR pieces that take advantage of online distribution to accomplish all of those goals and more. Instructor: Ann Wylie, president, Wylie Communications. Register Now.
For news about upcoming PRSA-LA events, please see our Events Calendar.
