Among the most valuable benefits PRSA members enjoy is free access to more than one hundred live and on-demand webinars covering a wide selection of professional development topics. Though not a substitute for in-person attendance at PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills on a schedule that meets their needs.
PRSA’s library of on-demand webinars currently covers APR test preparation, branding, communication strategy, crisis and reputation, ethics, leadership, media relations, social media and PR tactics.
In 2015, L.A. Connect will publish monthly reminders of new upcoming webinars. Pick a favorite and mark your calendar, while setting aside time to rediscover the wide range of on-demand webinars available right now to all PRSA members.
New Upcoming Webinars
- Jan. 22, 2015, 3-4 p.m., EST. Digital Media and Today’s Digital News Release: Making It Easy for Journalists to Pick Up Your Story. Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure. Instructor: Malayna Williams, Ph.D. Register Now
- Jan. 27, 2015, 3-4 p.m., EST. Twitter PR Secrets: 40+ Ways to Use Twitter to Get Positive Publicity and Visibility, and Enhance Media Relations. Twitter’s real-time nature makes it one of the leading communication channels for breaking and making news. In this webinar, you will learn how to maximize Twitter to generate positive publicity, as well as attract media, brand advocates and influential followers. Instructor: Lisa Buyer. Register Now
- Jan. 29, 2015, 3-4 p.m., EST. Make Your Copy More Creative: Paint Pictures in Your Readers’ Minds. Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to locate online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor. Instructor: Ann Wylie. Register Now
For news about upcoming PRSA-LA events, please see our Events Calendar.
