President’s Letter
October, 2018 Wasn’t the 2018 PRism Award dinner enjoyable? Much of the credit for this goes to incoming president Shawn Smith, who was determined that the PRism event would be…
President’s Letter
September, 2018 I’m dreading the fun, career-boosting event I signed up for tonight. I’m not the only one that does this, right? Surely at least some of you have also…
MEMBER NEWS: Deutsch Pens ‘Strategies & Tactics’ Story On Influencer Event Best Practices
The lead story in this month’s issue of PRSA’s Strategies & Tactics was authored by PRSA-LA Past-President Erik Deutsch, who explores the latest influencer marketing trends. The story, titled “Inside…