The 2014 PRism Awards were held November 19 in Los Angeles. Congratulations to the PRism Award Winners and Award of Excellence Recipients.  See below to order duplicate PRism Award Trophies and Awards of Excellence.

2014 Best in Show

NYAD Swim For Relief  •  Citizen Relations

2014 President’s Award

Children’s Hospital Los Angeles

PRism Award Winners

Category	Entry Title	Entry Contact Organization
Reputation/Brand Management – Corporate/Business	Chicken of the Sea	DGWB
Reputation/Brand Management – Corporate/Business	The #EVERYDAYEFFECT – Live From New York	Citizen Relations
New Product/Service Launch – Campaigns or Programs, under $15,000	Maleficent Consumer Products PR Campaign	Disney Consumer Products
New Product/Service Launch – Campaigns or Programs, $50,000 or more	Nestlé Launches Game-Changing Butterfinger Peanut Butter Cups at the Super Bowl	Golin
Ongoing Product or Service Program/Consumer	Total Wine & More	Brower, Miller & Cole
Ongoing Product or Service Program/Business-to-Business	Bluebeam Software Revu 12 Launch Campaign	Bluebeam
Cause-Related Marketing Campaign	NYAD Swim For Relief	Citizen Relations
Community Relations	Children’s Hospital Los Angeles Community Benefit Report	Children’s Hospital Los Angeles
Public Affairs	Napa Pipe – A New Vision for Napans	Davies Public Affairs
Public Education	Los Angeles World Airports “LAX is Happening” Modernization Campaign	Phelps
Non-Profit Campaign	Ethiopia Health Aid	Imprenta Communications Group
One-Time Media or Special Events-Corporate/Brand: under $15,000 budget	Grand Opening – First-Ever Los Angeles Student-Run Branches Union Bank and LAUSD	Union Bank
One-Time Media or Special Event-Corporate/Brand: $15,000 to $50,000 budget	Driving Eyeballs to the Billboards Through Social Buzz	Allison+Partners
One-Time Media or Special Events-Corporate/Brand: $50,000 budget or more	The Grand Budapest Hotel Gets LEGO Makeover For Twentieth Century Fox Home Entertainment’s Blu-ray Release	Hill+Knowlton Strategies
One-Time Media or Special Events/Non-Profit: under $15,000 budget	Virtual Movie Premiere Puts Children’s Hospital Los Angeles Patients on the Red Carpet	Children’s Hospital Los Angeles
One-Time Media or Special Events/Non-Profit: $15,000 budget or more	Los Angeles Aqueduct Centennial	Los Angeles Department of Water and Power
Internal Communications/Employee Relations	Bubble-Blowing Helps Hospital Go Smoke-Free	Children’s Hospital Los Angeles
Diversity Communications Program-Corporate/Brand: $50,000 budget or more	Reigniting AT&T’s Engagement With The LGBT Community	FleishmanHillard
Healthcare Programs/Ongoing Program	A New Prescription for Health Education	ARC2 Communications & Media
Healthcare Programs/One-Time Event	Partnership to Fight Chronic Disease	Cerrell Associates, Inc.
Healthcare Programs – Professional Outreach	Blue Shield of California’s Covered California Outreach Campaign	Blue Shield of California
Entertainment Programs/One-Time or Special Event	Flippin’ Sweet! Fox Searchlight’s #1 Selling Home Entertainment Release – Napoleon Dynamite – Celebrates 10 Sweet Years	Hill+Knowlton Strategies
Sports Programs/One-Time or Special Event	ASICS World Series of Beach Volleyball – “Spiking” Interest in a Growing Sport	Allison+Partners
Sports Programs/Athlete, Personality, Team or Property	Gary Player – A Global Business Icon at 78	Castillo & Ruig Communications
Travel, Tourism, Hospitality Programs/Under $15,000	LA Tourism Launches Car Free LA: Putting the Brakes on Los Angeles’ Car-Centric Roots	Los Angeles Tourism & Convention Board
Travel, Tourism, Hospitality Programs/$15,000- $50,000	AKA Mobile Suite	Ballantines PR
Travel, Tourism, Hospitality Programs – $50,000 budget or more	LYFE Comes to SoCal	Zapwater Communications, Inc.
Pro Bono Program – Services at No Charge	Pro Bono Program: Stopping Tigers From Being Housed In Malibu	Bob Gold & Associates
Digital Public Relations Programs (Social Media Campaigns)	Drive the District	Weber Shandwick
Digital Public Relations Tactics – Websites	Mobilizing Your World Innovation Showcase	FleishmanHillard
Digital Public Relations Tactics – Webcasts	Time Warner Cable’s Supplier Diversity Webinar Series	Cerrell Associates, Inc./Time Warner Cable
Digital Public Relations Tactics – Social Media	#SmashBash at PAX Prime	Golin
Digital Public Relations Tactics – Social Media	TweetUp and Takeover with Nintendo!	Golin
Digital Public Relations Tactics – Mobile Application	Port of Long Beach Gerald Desmond Bridge Replacement Project LB Bridge Mobile App	Westbound Communications
Digital Public Relations Tactics – Blogs	Send Pizza Room 4112	Children’s Hospital Los Angeles
Digital Public Relations Tactics – Blogger/Influencer Outreach Campaign	California Avocados: All Avocados are Not Created Equal	Golin
Press Conferences	Wilshire Grand Mat Pour Press Conference	Cerrell Associates
Writing – News Release	2014 American E-Cigarette Etiquette Survey	PondelWilkinson
Writing – Feature Story	“A Father in Full”	Children’s Hospital Los Angeles
Writing – Backgrounder, White Paper or Technical	Validating Toshiba’s Ultrasound Technology – Aplio 500 White Paper	Ketchum
Writing – Speech	Rick J. Caruso & National Retail Federation’s BIG Show 2014	Caruso Affiliated
Annual Report – Non-profit Organizations	SCGA Youth on Course 2013 Annual Review	SCGA
Media/Press Kits	Wilshire Grand Mat Pour Press Kit	Cerrell Associates
Brochure	Dominion – Exporting Clean Energy, Importing Prosperity	Davies Public Affairs
Newsletter – Corporate	Monrovia “Plant Savvy” Gardening Newsletter	Phelps
Newsletter – Non-profit Organizations	The Developing Mind Newsletter	Children’s Hospital Los Angeles
Creative Tactics – Graphic Illustration	Los Angeles Aqueduct Centennial, “Our Legacy. Our Future”	Los Angeles Department of Water and Power
Creative Tactics – Logo/Identity Design	Logo Treatment to Launch New Research Blog Communications Efforts	Children’s Hospital Los Angeles
Creative Tactics – Video	Milk Unleashed Campaign Case Study Video	Phelps
Creative Tactics – Teaser or Other Collateral	Call of Duty: Seeding The Speech	Edelman Digital
Creative Tactics – Audio-Visual Presentation/Communications	Time Warner Cable’s Supplier Diversity Webinar Series	Cerrell Associates, Inc./Time Warner Cable
Media Placement – Broadcast	Wilshire Grand Mat Pour Broadcast Media Placement	Cerrell Associates
Media Placement – Print	The Book Thief: Imagine a World Without Words	Allied Integrated Marketing
Media Placement – Online	Architects Practicing What They Preach	The Hoyt Organization

 

 

PRism Award of Excellence Recipients

Category	Entry Title	Entry Contact Organization
02. – Reputation/Brand Management – a. – Corporate/Business	New shorter name, same dominant results for accounting leaders EY	Olmstead Williams Communications
02. – Reputation/Brand Management – a. – Corporate/Business	Dominating a 24-hour News Cycle in Three Different Industries	The Hoyt Organization
03. – New Product/Service Launch – a. – Campaigns or Programs, under $15,000 launch budget	Paving the Way to a New Franchise	The Hoyt Organization
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget	Blue Shield of California’s Launch into Covered California	Blue Shield of California
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget	The WeHo PickUp, West Hollywood	City of West Hollywood
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget	Driving on Hydrogen: Launching Hyundai’s Tucson Fuel Cell Vehicle	Ketchum
04. – Ongoing Product or Service Program – a. – Consumer	NoHo Senior Arts Colony Ongoing Service Program- Consumer	Brower, Miller & Cole
04. – Ongoing Product or Service Program – b. – Business-to-Business	George Smith Partners’ Ongoing Service Program- Business	Brower, Miller & Cole
04. – Ongoing Product or Service Program – b. – Business-to-Business	Leading the national conversation post-Target breach: Oberthur Technologies and EMV cards offer solutions	Olmstead Williams Communications
05. – Cause-Related Marketing Campaign – Cause-Related Marketing Campaign	Engaging The Trevor Project To Give The LGBT Community A Voice With At&T	FleishmanHillard
06. – Community Relations – Community Relations	Blue Shield’s Covered California Community Outreach Campaign	Blue Shield of California
06. – Community Relations – Community Relations	Improving the I-5 for Your Drive: Public Awareness Campaign	Hill International
07. – Public Affairs – Public Affairs	Creative America	Resolute Consulting
08. – Public Education – Public Education	Wage Theft	Imprenta Communications Group
09. – Non-Profit Campaign – Non-Profit Campaign	Valentine’s Day Campaign	Children’s Hospital Los Angeles
09. – Non-Profit Campaign – Non-Profit Campaign	End-of-Year Online Fundraising Campaign	Children’s Hospital Los Angeles
10. – One-Time Media or Special Events – a. – Corporate/Brand: under $15,000 budget	Full Steam Ahead – Union Pacific and Big Boy No. 4014	Union Pacific
10. – One-Time Media or Special Events – b. – Corporate/Brand: $15,000 to $50,000 budget	ASICS World Series of Beach Volleyball – “Spiking” Interest in a Growing Sport	Allison+Partners
10. – One-Time Media or Special Events – b. – Corporate/Brand: $15,000 to $50,000 budget	Partnership to Fight Chronic Disease	Cerrell Associates, Inc.
10. – One-Time Media or Special Events – c. – Corporate/Brand: $50,000 budget or more	Barbie #Unapologetic	Ketchum
10. – One-Time Media or Special Events – c. – Corporate/Brand: $50,000 budget or more	Adams Smart Pets Contest	MSLGROUP
10. – One-Time Media or Special Events – c. – Corporate/Brand: $50,000 budget or more	LYFE Comes to SoCal	Zapwater Communications, Inc.
10. – One-Time Media or Special Events – e. – Non-Profit: $15,000 budget or more	Your Day. Your City. Your Future.	Phelps
12. – Diversity Communications Program – a. – Corporate/Brand: under $15,000 budget	Time Warner Cable’s Supplier Diversity Webinar Series	Time Warner Cable/Cerrell Associates, Inc.
13. – Green/Sustainability Programs – d. – Ongoing: Associations/Government/Non-Profit Organizations	SCGA Water Conservation Initiative	SCGA
14. – Healthcare Programs – a. – Ongoing Program	Children’s Hospital Los Angeles Diabetes and Obesity Program	Children’s Hospital Los Angeles
14. – Healthcare Programs – a. – Ongoing Program	Aquilion ONE ViSION Program	Ketchum
15. – Entertainment Programs – c. – Personality, Series, Music, Film or DVD	Imagine: A Celebration of Hope	Children’s Hospital Los Angeles
16. – Sports Programs – a. – One-Time or Special Event	Volkswagen 2014 Super Bowl Campaign	Edelman
16. – Sports Programs – a. – One-Time or Special Event	Racing to Success with the USA Pro Cycling Challenge	Rogers & Cowan
17. – Travel, Tourism, Hospitality Programs – c. – $50,000 budget or more	Reporting on OZ: Tourism Australia’s CorOZpondents Campaign	Ketchum
19. – Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns)	Call of Duty: Seeding The Speech	Edelman
19. – Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns)	Baby Trend Sparks Coos and Aahs—Welcomes Over 1.9 Million Impressions	Marketing Maven
19. – Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns)	Moms Share the Milk Unleashed Message – And take shelf safe milk for their kids on the go	Phelps
20. – Digital Public Relations Tactics (Online Communications) – b. – Websites	2013 Los Angeles Aqueduct Centennial Website	Los Angeles Department of Water and Power
20. – Digital Public Relations Tactics (Online Communications) – d. – Social Media (major platforms including Facebook, Twitter, LinkedIn, Google +, YouTube, etc.)	Infographic: Sing a Song, Germs are Gone	Children’s Hospital Los Angeles
20. – Digital Public Relations Tactics (Online Communications) – g. – Blogger/Influencer Outreach Campaign	Golin and Toyota Motor Sales – Sienna Diaries: Elevating the Minivan to a New AdVANture	Golin
21. – Press Conferences – Press Conferences	Children’s Hospital Los Angeles Vision Center and Apl.de.Ap Foundation International Announce Partnership To Save Sight in Preemies	Children’s Hospital Los Angeles
22. – Writing – a. – News Release	A Building Can Become the Curriculum	The Hoyt Organization
22. – Writing – b. – Feature Story	“Three of a Kind”	Children’s Hospital Los Angeles
22. – Writing – b. – Feature Story	Redefining the Need for TAVR Programs: Ketchum & Toshiba America Medical Systems, Inc.	Ketchum
22. – Writing – c. – Pitch Letter	Auditory Brainstem Implant	Children’s Hospital Los Angeles
22. – Writing – d. – Social Media (i.e. writing specifically for online channels including Blogs, Facebook, Twitter, etc.	The “Perfect Match”: Introducing the Incoming Class of Pediatric Residents	Children’s Hospital Los Angeles
22. – Writing – e. – Backgrounder, White Paper or Technical	Wilshire Grand Mat Pour Fact Sheet	Cerrell Associates
22. – Writing – f. – Speech	Manatt Ahead	Manatt, Phelps & Phillips, LLP
22. – Writing – g. – Op/Ed	Quick Action Makes the Difference: Sceil Op-Ed for Huffington Post	FleishmanHillard
23. – Annual Report – a. – Corporate	Rentrak Fiscal 2014 Annual Report	PondelWilkinson
23. – Annual Report – b. – Non-profit Organizations	Cal Wellness Foundation 2012 Annual Report	The California Wellness Foundation
24. – Media/Press Kits – Media/Press Kits	Los Angeles Aqueduct Centennial Celebration – November 5, 2013	Los Angeles Department of Water and Power
25. – Brochure – Brochure	Los Angeles Aqueduct Centennial Edition, Intake Magazine	Los Angeles Department of Water and Power
26. – Newsletter (Hardcopy or Electronic) – a. – Corporate	Toyota Today dealer magazine	Toyota Motor Sales, U.S.A.
26. – Newsletter (Hardcopy or Electronic) – b. – Non-profit Organizations	Retargeting the Provider Relations Monthly eNewsletter	Children’s Hospital Los Angeles
26. – Newsletter (Hardcopy or Electronic) – c. – Government/Association	“Contact” Centennial Newsletters – January, February, October Issues, 2013	Los Angeles Department of Water and Power
27. – Creative Tactics – a. – Photography	2013 Los Angeles Aqueduct Centennial Photography	Los Angeles Department of Water and Power
27. – Creative Tactics – b. – Graphic Illustration	A&A 100th Anniversary Infographic	Children’s Hospital Los Angeles
27. – Creative Tactics – c. – Logo/Identity Design	Los Angeles World Airports “LAX is Happening” Campaign Identity Design	Phelps
27. – Creative Tactics – d. – Video (i.e. PSA, webisodes)	EveryONE Can Make a Difference	Phase One Foundation
28. – Media Placement – a. – Broadcast	Jim O’Connor: CHLA Volunteer is a Tough teacher with a Tender heart	Children’s Hospital Los Angeles
28. – Media Placement – a. – Broadcast	Colin’s Birthday Surprise with Nintendo	Golin
28. – Media Placement – b. – Print	Golin Wins The New York Times for Rotary International	Golin
28. – Media Placement – b. – Print	L.A. Can Get you Revved Up Even Without a Car: CarFree LA in USA Today	Los Angeles Tourism & Convention Board
28. – Media Placement – c. – Online	Nintendo From a Father’s Perspective	Golin

 

Order duplicate PRIsm Award Trophies and Awards of Excellence Certificates here.  Once ordered, please send the contact name, mailing address and inscription information to info@prsala.org