The 2015 PRism Awards were held November 4 in Los Angeles. Congratulations to the PRism Award Winners and Award of Excellence Recipients. See below to order duplicate PRism Award Trophies and Awards of Excellence.
2015 Best in Show
Zero Media Coverage of Franchise Closure
Children’s Hospital Los Angeles
2015 President’s Award
Children’s Hospital Los Angeles
PR Professional of the Year
Jill Hazelbaker
VP Corporate and Public Policy, Snapchat
PR Team of the Year
Metropolitan Water District
Outstanding Achievement in Publicity
Alan Nierob
Publicist, Rogers & Cowan
Outstanding Achievement in Public Affairs
Stephen Macias
SVP and LGBT Practice Lead, MWW
Joseph Roos Community Service Award
Holly Ferris
Ferris Communications
Outstanding News Professional
Charles Crumpley
Los Angeles Business Journal
PRism Awards Trophy Winners
Category | Entry Title | Entry Contact Organization |
Crisis Communications | Zero Media Coverage of Franchise Closure | Children’s Hospital Los Angeles |
Reputation/Brand Management – Corporate/Business | Cooking Up Buzz for BSH Home Appliances Corporation Brands Bosch and Thermador Ahead of Building Season | Finn Partners |
New Product/Service Launch under $15,000 budget | Woof Washer Makes a Splash | Marketing Maven Public Relations, Inc. |
New Product/Service Launch $15,000 to $50,000 budget | Lynx Grills – Smart Grill Launch | Murphy O’Brien Public Relations |
New Product/Service Launch – Campaigns or Programs, $50,000 or more | Destiny: Introducing a New Video Game Franchise | PMK*BNC and Step 3 |
Ongoing Product or Service Program – Consumer | Whole Foods Market hosts first-ever “Beauty Week” in all stores | Phelps |
Ongoing Product or Service Program – Business-to-Business | Continuing Education Builds Connections that Sell Laminate and Elevate Thought Leadership | PadillaCRT |
Ongoing Product or Service Program – Non-Profit | Publicity Supports Neuroscience Program | Children’s Hospital Los Angeles |
Cause-Related Marketing Campaign | Toyota Returns to Earth Day with a New Vision | Golin |
Community Relations | Community Health Councils ‘Know Your Digits’ Month | LAGRANT COMMUNICATIONS |
Public Affairs | Dominion Cove Point | Davies Public Affairs |
Public Education | Blue Shield’s Latino Outreach Community Partnership Campaign | Blue Shield of California |
Non-Profit Campaign | Shop With Your Doc – St. Joseph’s Health | Cerrell Associates, Inc. |
One-Time Media or Special Events – Corporate/Brand: under $15,000 | Paper Crown & Rifle Paper Co. Pop-Up at The Grove | Caruso Affiliated |
One-Time Media or Special Events – Corporate/Brand: $15,000 to $50,000 | Dole-ing Out Results for the Rose Parade | Finn Partners |
One-Time Media or Special Events – Corporate/Brand: $15,000 to $50,000 | Seeds of Change: Serving the Media Up by Serving Endangered Eats | Porter Novelli |
One-Time Media or Special Events – Corporate/Brand: $50,000 or more | PRODUCING AN EXCLUSIVE EVENT THAT’S AS SPECTACULAR AS THE SAMSUNG SUHD TV | FleishmanHillard |
One-Time Media or Special Events – Non-Profit: under $15,000 budget | City Year #InstaGallery | City Year Los Angeles |
One-Time Media or Special Events – Non-Profit: $15,000 budget or more | CELEBRATING 100 DAYS TO THE 2015 SPECIAL OLYMPICS WORLD GAMES | FleishmanHillard |
Internal Communications/Employee Relations | BioMarin Internal Film Premier of “The Making of NAGLAZYME” | Chandler Chicco Agency |
Diversity Communications Program | ABC 20/20’s “Bruce Jenner – The Interview,” featuring CHLA’s Johanna Olson, MD | Children’s Hospital Los Angeles |
Green/Sustainability Programs – One-Time or Special Event | Seeds of Change: Eating Endangered Flavors to Save Them | Porter Novelli |
Green/Sustainability Programs – Ongoing: Corporate/Consumer Brand | Carving out a role for energy storage: Ice Energy offers solutions for utilities’ biggest challenges | Olmstead Williams Communications |
Healthcare Programs – Ongoing Program | Blue Shield’s Latino Outreach Community Partnership Campaign | Blue Shield of California |
Healthcare Programs – One-Time Event | Shop With Your Doc | Cerrell Associates, Inc. |
Entertainment Programs – Ongoing: Organization/Corporate | The Grove & Who What Wear present Street Style Cinema | Caruso Affiliated |
Entertainment Programs – Personality, Series, Music, Film or DVD | Celebrating Young Frankenstein’s 40th Anniversary with Mel Brooks’ 6th Finger! | Hill+Knowlton Strategies |
Sports Programs – One-Time or Special Event | SETTING WORLD RECORDS AT THE SUPER BOWL…ONE-HANDED | FleishmanHillard |
Travel, Tourism, Hospitality Programs – $15,000 to $50,000 budget | Sunset SAVOR the Central Coast Food and Wine Festival | Black Ink Public Relations |
Travel, Tourism, Hospitality Programs – $50,000 budget or more | Celebrating 50 Years at Sea, Regal Princess Sets the Course for Adventure | Citizen Relations/Princess Cruises |
Pro Bono Program – Services at No Charge | Valley View Elementary School – POSITIVE WORDS SAVE THE TEACHERS CAMPAIGN | Black Ink Public Relations |
Digital Public Relations Programs (Social Media Campaigns) | Pomona Valley Hospital Medical Center Dances to the Top in Pink Glove Dance Video Competition | Porter Novelli |
Digital Public Relations Tactics (Online Communications) – Websites | Drive the District — Engaging Locals Through Tailored Content with Regional Expertise | General Motors |
Digital Public Relations Tactics (Online Communications) – Social Media | Firefly: Showing Parents How to Overcome the Daily “Brush Battle” with an Engaging Social Media Campaign | Finn Partners |
Digital Public Relations Tactics (Online Communications) – Blogger/Influencer Outreach Campaign | Chevy Shop Social | Chevy West Coast Communications |
Press Conferences | Revealing the InterContinental Los Angeles Downtown at the Wilshire Grand | Cerrell Associates, Inc. |
Writing – News Release | Family Income, Parental Education Related to Brain Structure in Children and Adolescents | Children’s Hospital Los Angeles |
Writing – Feature Story | Healthcare Providers Break Down Geographical Silos to Enhance Patient Care and Business | Ketchum and Toshiba America Medical Systems, Inc. |
Writing – Pitch Letter | Sharing the Inspiring Healthy Aging and Longevity Model of the Loma Linda University Health Community with the World | Calvin Naito Enterprises |
Writing – Social Media (i.e. writing specifically for online channels including Blogs, Facebook, Twitter, etc. | Young Leukemia Patient Breathes New Life Into Barbie Doll | Children’s Hospital Los Angeles |
Writing – Op/Ed | Where Are the Black Males on the Leadership Teams of Top PR Agencies? | Mr. Kim L. Hunter |
Annual Report – Non-profit Organizations | Imagine Winter 2014 | Children’s Hospital Los Angeles |
Media/Press Kits – Media/Press Kits | Celebrating 50 Years at Sea, Regal Princess Media Kit Sets the Course for Adventure | Citizen Relations and Princess Cruises |
Brochure | Each Mind Matters Fotonovela Series | Runyon Saltzman Einhorn |
Newsletter (Hardcopy or Electronic) – Corporate | Time Warner Cable Government Relations E-Newsletter | Time Warner Cable/Cerrell |
Newsletter (Hardcopy or Electronic) – Non-profit Organizations | The Developing Mind | Children’s Hospital Los Angeles |
Creative Tactics – Video | “The Making of NAGLAZYME” | Chandler Chicco Agency |
Creative Tactics – Teaser or Other Collateral | Call of Duty: Hack in Black | Edelman |
Media Placement – Broadcast | Chevrolet Malibu Teen Driver Program | Chevy West Coast Communications |
Media Placement – Print | The San Diego Union Tribune | Caruso Affiliated |
Media Placement – Online | AT&T with FleishmanHillard Evolve the It Can Wait Campaign Beyond Texting with NYTimes.com | FleishmanHillard |
PRism Award of Excellence Recipients
Category | Entry Title | Entry Contact Organization |
02. – Reputation/Brand Management – a. – Corporate/Business | Thwarting hackers: Oberthur Technologies introduces EMV chip cards to the U.S. | Olmstead Williams Communications |
03. – New Product/Service Launch – a. – Campaigns or Programs, under $15,000 launch budget | Motorola Launches Scout5000: Smart Phone for Dogs | Ballantines PR |
03. – New Product/Service Launch – a. – Campaigns or Programs, under $15,000 launch budget | Infinix 4DCT Product Launch | Ketchum |
03. – New Product/Service Launch – b. – Campaigns or Programs, $15,000 to $50,000 launch budget | Whole Foods Market takes off at Runway in Playa Vista | Phelps |
03. – New Product/Service Launch – b. – Campaigns or Programs, $15,000 to $50,000 launch budget | VeraVia Launch | Castillo & Ruig Communications |
03. – New Product/Service Launch – b. – Campaigns or Programs, $15,000 to $50,000 launch budget | Fred Water Flask Kickstarter PR Campaign | Master Plan Communications, Inc. |
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget | KYTHERA Receives FDA Approval on KYBELLA(TM) | TogoRun |
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget | Dads Tell Creative Story for Toyota Sienna | Golin |
04. – Ongoing Product or Service Program – a. – Consumer | Butterfinger Cups #Getinourcorner with Manny Pacquiao | Golin |
04. – Ongoing Product or Service Program – b. – Business-to-Business | Bluebeam Software Revu 2015 Launch Campaign | Bluebeam Software |
04. – Ongoing Product or Service Program – c. – Non-Profit | “Third Thursday” Program Makes Hollywood Part of the Mission | Children’s Hospital Los Angeles |
05. – Cause-Related Marketing Campaign – Cause-Related Marketing Campaign | Rock Your Workout | Molina Healthcare, Inc. |
06. – Community Relations – Community Relations | Keep Republic Services in Daly City | Resolute Consulting |
07. – Public Affairs – Public Affairs | Yes to Short Creek | Resolute Consulting |
08. – Public Education – Public Education | Crosswalk Safety | City of West Hollywood |
09. – Non-Profit Campaign – Non-Profit Campaign | Super Hero Fundraising Campaign | Children’s Hospital Los Angeles |
10. – One-Time Media or Special Events – a. – Corporate/Brand: under $15,000 budget | Unveiling a New Way to Fix Potholes | The Hoyt Organization |
10. – One-Time Media or Special Events – b. – Corporate/Brand: $15,000 to $50,000 budget | Ball Horticultural Spring Trials: Fashion Week of Flowers | Zapwater Communications |
10. – One-Time Media or Special Events – b. – Corporate/Brand: $15,000 to $50,000 budget | Color Run for Health by the Mexican Consulate of Los Angeles and Blue Shield of California | Blue Shield of California |
10. – One-Time Media or Special Events – c. – Corporate/Brand: $50,000 budget or more | Jamba Juice: 25 Years of Blending in the Good | Finn Partners |
10. – One-Time Media or Special Events – d. – Non-Profit: under $15,000 budget | Kaiser Permanente 2015 Rose Parade Dedicated to Special Olympics World Games | Kaiser Permanente Southern California |
11. – Internal Communications/Employee Relations – Internal Communications/Employee Relations | Meeting Our Mission on Affordability | Kaiser Permanente Southern California |
12. – Diversity Communications Program – c. – Corporate/Brand: $50,000 budget or more | PG&E See Our Progress | Imprenta Communications Group Inc. |
12. – Diversity Communications Program – d. – Associations/Government/Non-Profit Organizations | Covered California – Community Outreach | LAGRANT COMMUNICATIONS |
14. – Healthcare Programs – a. – Ongoing Program | Sharing the Inspiring Healthy Aging and Longevity Model of the Loma Linda University Health Community with the World | Calvin Naito Enterprises |
14. – Healthcare Programs – a. – Ongoing Program | Communicating About the Ebola Virus to Strengthen Trust and Confidence | Kaiser Permanente Southern California |
15. – Entertainment Programs – b. – Ongoing: Organization/Corporate | Bingo at The Americana at Brand | Caruso Affiliated |
15. – Entertainment Programs – c. – Personality, Series, Music, Film or DVD | Imagine – A Celebration of Hope | Children’s Hospital Los Angeles |
17. – Travel, Tourism, Hospitality Programs – c. – $50,000 budget or more | The Peninsula Paris Opening | Murphy O’Brien Public Relations |
17. – Travel, Tourism, Hospitality Programs – c. – $50,000 budget or more | Breaking Attendance Records at Golf’s Signature Event | FleishmanHillard |
18. – Pro Bono Program – a. – Services at No Charge | The 2014 Los Angeles Veteran and Families Stand Down | Cerrell Associates, Inc. |
19. – Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns) | The Beverly Hilton – Golden Globes 2015 | Murphy O’Brien Public Relations |
20. – Digital Public Relations Tactics (Online Communications) – d. – Social Media (major platforms including Facebook, Twitter, LinkedIn, Google +, YouTube, etc.) | Call of Duty: Hack in Black | Edelman |
22. – Writing – a. – News Release | One Man’s Bankruptcy is Another Man’s Opportunity | The Hoyt Organization |
22. – Writing – a. – News Release | 2015 College Degree Investment Survey | PondelWilkinson |
22. – Writing – b. – Feature Story | “Keep Calm and Carry On” – The Emergency Transport Program at Children’s Hospital Los Angeles | Children’s Hospital Los Angeles |
22. – Writing – d. – Social Media (i.e. writing specifically for online channels including Blogs, Facebook, Twitter, etc. | New Heart, Old Melody | Children’s Hospital Los Angeles |
22. – Writing – g. – Op/Ed | Seismic Shift for Safety | The Hoyt Organization |
23. – Annual Report – b. – Non-profit Organizations | Los Angeles County Fair Association Annual Report | Fairplex |
24. – Media/Press Kits – Media/Press Kits | Ben’s Beginners Cooking Contest: Harnessing the Power of the Parent | Porter Novelli |
27. – Creative Tactics – b. – Graphic Illustration | Chevy California Double’s “How to Pull Off Your Own California Double” Infographic | Chevy West Coast Communications |
27. – Creative Tactics – d. – Video (i.e. PSA, webisodes) | Meeting Our Mission on Affordability | Kaiser Permanente Southern California |
28. – Media Placement – a. – Broadcast | Legendary Nintendo Videogame Creator Shigeru Miyamoto Talks to NPR | Golin |
28. – Media Placement – b. – Print | Rick J. Caruso & The Hollywood Reporter | Caruso Affiliated |
28. – Media Placement – b. – Print | The High Cost of Specialty Drugs: Starting a National Dialogue | Molina Healthcare |
28. – Media Placement – c. – Online | Nintendo Shares It’s Story with TIME.com | Golin |
Order duplicate PRIsm Award Trophies and Awards of Excellence Certificates, send exact inscriptions to info@prsala.org, then click and pay below: