Honor presented annually at PRSA-LA’s PRism Awards for distinguished service to the profession, excellence either for a single program or for outstanding career achievements.

Honorees include:

2019    Bob Gold, Bob Gold & Associates
2018    Brian O’Connor, Princess Cruises
2015    Jill Hazelbaker, Snapchat
2014    Howard Bragman, Reputation.com
2013    Dave Barthmuss, General Motors
2012    Judy Johnson, Golin
2011    Michael Roth, Vice President Communications, AEG
2010    Don Spetner, Executive Vice President, Korn/Ferry International
2009    Daryl R. McCullough, CEO, PainePR
2008    Bill Imada, Founder, Chairman and CEO, IW Group, Inc.
2007    Ron A. Hartwig, Vice President, Communications, J. Paul Getty Trust
2006    David Olson, Sr Vice President Corporate Communications, Health Net
2005    Richard Licata, Executive Vice President, Entertainment Public Relations, Showtime
2004    Greg Waskul, APR, President & CEO, Waskul World Wide Communications
2003    Rhoda Weiss, PhD, APR Fellow PRSA, Marketing & Public Relations Consultant
2002    Joann Killeen, APR Fellow PRSA, President, Killeen Furtney Group
2001    Joe Cerrell, Co-Founder, Cerrell Associates)
2000    Jerry Swerling, Director, PR Studies and Strategic PR Center, USC Annenberg School of Communications and Journalism
1999    Lynne Doll
1998    David H. Simon, APR, Fellow, PRSA
1997    Nat Read, APR, Fellow PRSA
1996    Martin M. Cooper, APR
1995    Tomas Harrison, APR Fellow PRSA
1994    Bill Duke, APR, Fellow PRSA
1993    Tom Sanger, APR, Fellow PRSA
1992    Sue Bohle, APR, Fellow PRSA
1991    Ronald Rogers
1990    Melvyn S. Rifkind

1989    Lloyd B. Dennis
1988    Kirk Hallahan
1987    Richard Tyler, APR, Fellow PRSA
1986    Cliff Dektar, APR, Fellow PRSA
1985    Ralph Wright
1984    Stephen Baer, APR, Fellow PRSA
1983    Ward Stevenson
1982    Richard K. Moore
1981    David Hurford
1980    Hank Reiger

1979    Robert Garrick
1978    Don Hoyt
1978    Martin Seifert
1977    Roger Beck
1976    Jack Heeger
1975    Ben Wahrman
1974    Hal Shawlee
1973    Clyde Tussey
1972    Joe Roos
1972    Kenneth O. Smith
1971    Wallace Jamie
1970    Frank Sullivan

1969    Pat Penney
1968    H. Dixon Trueblood
1967    Robert Wolcott
1966    John Canaday
1964    Burns Lee