On November 13, PRSA-LA teamed with PRSA’s New York Chapter (PRSA-NY) for a first-of-its-kind bicoastal “Hangout” featuring top tier journalists.
The panel discussed the “do’s and don’ts” of pitching and securing editorial coverage in leading entertainment media outlets. It included Andrew Wallenstein (Variety) and Patrick Stinson (Made in Hollywood) in Los Angeles, and Steve Baker (ABC News) and Ilyssa Panitz (Closer Weekly) in New York.
The discussion was moderated by renowned public relations expert, author, educator and television commentator Howard Bragman. This special biocastal event was just the latest Hangout produced by PRSA-LA,, which began offering such events in February as way to augment traditional offline events and provide members with more access to influential media.
View the archived PRSA-LA/PRSA-NY Hangout below, along with a few select social media posts.
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See the full Storify digest.
Read the related news release.
Visit PRSA-LA’s Hangout page at https://prsala.org/Hangouts.
#PR Pros – Check this out! @PRSANY & @PRSALA Team Up THURSDAY for First Bicoastal Media “Hangout” http://t.co/I1EmzukQww #PRSAhangout
— Sarah Evans (@prsarahevans) November 12, 2014
Worst time to pitch? @stevenrbaker says Friday afternoon. Your email is sure to get lost in the shuffle. #prsahangout
— PRSA-LA (@PRSALA) November 13, 2014
Be up front in your #pitch. “#Journalists will unspin whatever you have spun within 1 minute,” says @awallenstein #PRSAHangout @PRSALA
— Press Kitchen (@presskitcheners) November 13, 2014
Reinvention keeps popping up today RT @prsala: RT @gerardcorbett: “Everybody loves a comeback story” #prsahangout
— Dennis Kaiser (@socaldk) November 13, 2014
.@IlyssaPanitz says she’s had to kill an interview because the interviewee was too guarded. #prsahangout
— PRSA-LA (@PRSALA) November 13, 2014
#PRSAHangout — @IlyssaPanitz says “we don’t cover the Karashians” — copy that! #hallelujah
— Erik Deutsch (@ErikDeutsch) November 13, 2014
Per @awallenstein “Social media can be ‘live by the sword, die by the sword’ situation” so be very mindful how you use it! #PRSAHangout
— Rita Tateel (@celebritysource) November 13, 2014
“The best stuff from a celebrity interview is the last 15 minutes.” @stevenrbaker @nightline #prhangout @prsala
— Loring Barnes (@loringbarnes) November 13, 2014
That’s one for the books. Well done!!! @PRSALA @prsany @HowardBragman
— Gerard F. Corbett (@PRJobCoach) November 13, 2014
We learned so much at the #PRSAHangout! Thanks @PRSALA, @HowardBragman, @awallenstein, @IlyssaPanitz, @stevenrbaker & @pstinny! #PRSALA #PR
— Press Kitchen (@presskitcheners) November 13, 2014
Great #prsahangout takeaway via @HowardBragman “no” means not now, not at the moment, & how you take it and turn it into a “yes.”
— Dennis Kaiser (@socaldk) November 13, 2014
#PRSAHangout Closer Weekly’s @IlyssaPanitz to publicists: I value building relationships & honesty. Don’t lie or misrepresent.
— Rebecca MikkelsenAPR (@RebeccaMikk) November 13, 2014
Fantastic live event with top entertainment journalists hosted by @PRSALA & @prsany, and moderated by one and only @HowardBragman.
— Meri Elbakyan (@elbmeri) November 13, 2014
