On Thursday, March 3, PRSA-LA will present the first in a new “Competitive Advantage Series” of events, aimed at equipping PR pros with the latest in research, case studies, and professional guidance. Our first event, “Converting Critics, Skeptics and Cynics: Audience Engagement in 2016” deals with a front-line issue familiar to every professional communicator.
Join us for a presentation on Edelman’s 2016 Trust Barometer global study along with compelling case studies from our in-the-trenches panel from GM, Chevron and others. We’ll discuss strategies for building bridges and turning even the most ardent haters into partners and advocates.
Program:
Thursday, March 3
5:30 p.m. – 8:00 p.m.
Panelists:
Robert Alaniz, Senior Partner, Milagro Strategy Group
Morgan Crinklaw, Manager, Issues Management Communications, Chevron Corporation
Deborah Kazenelson Deane, Executive Vice President, Edelman Los Angeles
Clint Schaff, Vice President & US General Manager, Camp Playa (Vision7 International)
Location:
Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA 90012
Parking and directions information is available here. Valet parking $15 per car.
Cost:
$45 – PRSA-LA Members
$65 – Non-Members and Guests
$25 – Young Professionals & PRSSA
Advance registration required. Visit the Event Page for more information and to RSVP.
