It took about 1 million oar strokes for Roz Savage, the first woman to row solo across three oceans, to get from San Francisco to Hawaii. Keeping afloat an independent public relations practice sometimes seems like a similarly Herculean task, but unlike Roz, solo practitioners don’t have to wait days or weeks for help should they need it. Instead, they can tap the experience of seasoned public relations professionals who have already made that journey.
On February 11, join PRSA-LA past presidents Stefan Pollack and Susan Tellem, APR, along with Ron Antonette, as they share their many decades of lessons learned and offer their advice on how independent practitioners can manage the personal and professional challenges – and survive the journey – of running a solo practice.
Topics will include:
- Charting your course: Creating the networks to sustain you and your practice
- Rough seas or smooth sailing: Tips for surviving the first 3-5 years in business
- Calling in the support boat: Whom to ask – and what to ask for – when you need help
- Keeping the wind in your sails: Collaborating to grow your business
Program:
Thursday, February 11
Noon. – 1:30 p.m.
Panelists:
Stefan Pollack, President and Chief Financial Officer, The Pollack PR Marketing Group
Susan Tellem, APR, Partner, Tellem Grody Public Relations
Ron Antonette, Principal, R. Antonette Communications
Location:
Casa Nostra
825 W. 9th St.
Los Angeles, CA 90015
Free validated parking in the TCW Building, 980 W. 8th Pl., downtown Los Angeles
Cost:
$40 – PRSA-LA Members
$55 – Non-Members and Guests
$40 – Young Professionals
$25 – PRSSA Student Members
Ticket price includes meal of caesar or mixed green salad; main course of penne pasta, gnocchi al pesto or scaloppine di pollo piccata; dessert; and non-alcoholic beverage.
Advance registration required. Visit the Event Page for more information and to RSVP.
