2014 Chevrolet Corvette Stingray
The automotive industry is at the forefront of PR’s growing emphasis on grassroots storytelling and digital content creation.
On Wednesday, July 23, PRSA-LA invites you to learn how major automotive brands are leveraging the power of grassroots storytelling to influence today’s advertising-fatigued consumers.
Join us for a special all-star panel as five major auto manufacturers discuss their communication strategies and the new relationships brands must build with their customers. Their insights and lessons learned have applications across all industries and organizations, so this is one program every PR pro should attend.
And, just for attending, you could win an opportunity to drive a 2014 Corvette Stingray for a week! The July program and the Corvette raffle are sponsored by Chevrolet.
Program:
5:30 – 6:30 p.m. – Check in and Networking Reception
6:30 – 8:00 p.m. – Panel Discussion, Q&A
Panelists:
Dave Barthmuss, Group Manager, GM Communications (Wsest), PRSA-LA PR Professional of the Year 2013 (@DaveBarthmuss)
Scott Brown, West Region Manager, Chrysler
Darryll Harrison, Jr., Brand Public Relations, Volkswagen of America, Inc. (@darryllharrison)
Christopher Hosford, Executive Director, Corporate Communications, Hyundai Motor America (@chosford1)
Diedra Wylie, Public Relations, Mercedes-Benz USA
Moderator: Jerry Swerling, Professor of Public Relations Studies and Director, Strategic Communications and PR Center, USC Annenberg School for Communication and Journalism
Location:
Omni Hotel
251 South Olive Street
Los Angeles, CA 90012
Cost:
$45 – PRSA-LA Members
$65 – Non Members and Guests
$25 – Young Professionals and PRSSA
Visit the Events Page for More Information or to RSVP
